case studies

Worked examples, using the real catalogue arithmetic.

Every example below is built from the catalogue counts and the published price, not from a client file. We label them as worked examples because that is what they are — none of them is a customer result, and we are not going to dress one up as one. What they show is how the filtering, the arithmetic and the trade-offs actually behave when you narrow a large market down to a sendable list.
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Worked examples
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the examples

Four segments, four ways the arithmetic goes.

Each of these starts from a market in the catalogue and narrows it the way a real buyer would. The interesting part is not the starting number — it is what survives the third filter. 01

01

Agency selling to UK manufacturers

Start with the UK business file. Filter to manufacturing and industrial, then to operations and procurement titles, then to 51–200 employees. Three filters take a large national market down to a few thousand rows — a week of sending at a sane volume, not a year of it.

narrow deep

02

SaaS founder targeting US IT decision makers

The US file is the largest in the catalogue. Filter to IT director and IT manager titles and it is still substantial — large enough that the constraint becomes your sending capacity, not the data. Split it by state and work it in waves rather than blasting it.

split by region

03

Recruiter building a healthcare desk

Healthcare is the largest industry cut in the catalogue. Filter to a single country and a clinical or practice-management title and you have a desk-sized list. Recruiters hit decay hardest, so re-verify before each campaign rather than once at purchase.

decay matters

04

Event organiser with a thin niche

Sometimes the honest answer is no. Filter a small market to one industry and one seniority band and the count can come back in the hundreds. At that size, buying a file is the wrong move — the segment is small enough to research by hand, and we will say so.

do not buy

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what these examples share

The pattern under all four.

Different industries, same four lessons. If you take nothing else from this page, take these.
  • lesson 01
The third filter is the one that bites
Country and industry barely dent a large market. Role plus company size is where a million becomes a few thousand. Get the filtered count before you pay, not after.
  • lesson 02
Sendable beats large
A file you can work through at a sane daily volume in a month is worth more than one you will never finish. Buy for the campaign, not for the row count.
  • lesson 03
Re-verify anything you sat on
Contact data decays at roughly 20 to 30 percent a year. A file bought in January and sent in September is a different file.
  • lesson 04
Sometimes the answer is do not buy
If the segment comes back in the hundreds, a list is not the tool. We would rather tell you that than take $99 for something you cannot use.
be a real one
  • open invitation

We would rather publish your numbers than our examples.

If you have bought a file and run a campaign on it, we will publish it as a named case study — with your bounce rate, your reply rate and whatever did not work. No editing of the unflattering parts, because a case study with no friction in it reads as fiction and does us no good. In exchange you get a page on this site and a link.

tell us on whatsapp +1 (315) 215-1563 or [email protected]

we publish

Your segment, your counts, your bounce and reply rates

we include

The parts that went badly, in your words

we never

Invent a company, a logo or a percentage

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Get the count for your segment
questions

Questions about these examples

Why are there no named customers?
Because we do not have permission to name any, and inventing them would contradict everything else on this site. When a customer agrees to be named, this page changes.
The catalogue counts they start from are real and live on the coverage dashboard. The filtered results are illustrative, because your exact filter combination produces its own number — ask for it.
Yes. Send the country, industry, role and company size on WhatsApp and we will send the count back before you pay anything.
We will not quote one. Reply rate depends on your offer and your copy, and any provider quoting you a number for it is guessing on your behalf.
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Send us your four filters and we will run the same arithmetic on your segment.

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