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EmailProLeads Knowledge Section
What is Email Leads ?
Is it appropriate to launch the business with a lead generation campaign after completing a preliminary analysis of your business, its target market, and its market?
“Huh?”
“A lead generation campaign.”
“Campaign for what?”
“Lead generation. Lead generation.”
“Generation what?”
“Lead. Lead generation.”
“Leads?”
“Exactly, leads… Contacts, emails, and phone numbers.”
“Aaaaaah, contacts. It wasn’t enough to say contacts.
Emailproleads has provided this reconstruction of a typical exchange between an English-speaking business owner and a marketing consultant. Because? What are leads? Although “contacts” is often translated, it merits further investigation, just like many other digital marketing terms that are too vague and inflated. Many people are likely asking this question if SEO friends suggest we push keywords related to lead generation
People who ask the right questions. It is helpful to understand the meanings of marketing words. Let’s continue with our detailed explanations. It is now that you know everything there is about leads and how to generate them.
Let’s clarify the distinction between lead generation and funnel.
Can a lead be understood simply as a “contact” to understand it instantly? No, it’s not. First, and this is something that should be remembered – but always – there’s a person behind every lead. Because marketing speaks to people and works with them, leads are people. The meaning of leadership is much broader than you might imagine. A lead is a contact who shows interest in a company or brand and has expressed an interest in its proposition. You have shown enough interest to move forward with it. Provide your data, including your name, surname, phone number, and email address.
These leads are potential customers. Not all charges will be converted into customers. However, all orders can be referred to as lead nurturing. We’ll discuss it soon. Two questions are the most common when starting in digital marketing:
What is lead generation? What is lead generation?
How do you position it in a conversion strategy?
Also, people who search Google for “leads generation funnel” will find valuable leads. The answer is value.
We have found a way to put it in almost every article. But it is worth repeating: To receive value, one must first give it: any context, any market, any business. Everything is dependent on reciprocity. The best way to generate leads is to give away value in return. You may even have given your email address to get updates on topics and businesses of interest to you. You may have seen ads and banners on Facebook or other social media sites offering you a free eBook, guide, preview of a course, and more. That’s lead generation. The company gives away value, and the person signals their interest in the offer. Value is always about value.
Lead nurturing: The term that transforms a lead into an actual customer
Now that you know how leads are generated, it is time to find out how to manage them once they have been developed. The goal is to convert them into customers, or even better, loyal customers. We will spare you the effort of searching for “lead nurturing,” meaning: “to nurture” is for “to feed, cultivate.” Marketing does not alter the literal meaning of the term. Lead nurturing is cultivating a relationship with potential customers through constant nourishment. But nourishment can also be of other value. In this instance, we are referring to information value. Everything revolves around modern marketing meaning, i.e., The one that demands that the company produce helpful content. It is the one that aims to educate people about the brand’s passion, entertain them, and make them feel important.
Assume that you are the prospect. You scroll down the Facebook homepage and notice an announcement inviting you to download a free guide about a topic of interest. This topic is related to the sponsoring company. In return, you provide your email address. Your focus is available for download. It’s very well-designed and meticulously prepared. The guide conveys both the authority and expertise of the company. You will receive an email the next day from the company. It is the first of five emails you will receive regularly. Each email will cover a different aspect via videos, articles, or other information. All free. Value, value, value.
What would that do for your brand? It’s a great way to prepare you for the brand. Whom would you call if you need the product or service offered by the company? To a brand you don’t know, or to the one, you already have a relationship with and have started to trust? This is how lead nurturing works – it’s simple but exemplary.
Emailproleads, Lead Generation agency.
Lead generation is a web marketing strategy that can play a crucial role. This is especially true for young companies and companies who have just started digital development. The relationship assets result from the number of leads generated over time. A large number of customers is a potential asset.
It is essential to plan your nurturing path to convert leads into customers. This includes carefully choosing the content, frequency, and value you will offer. Perhaps with a Lead Generation agency. You could be anyone. Not necessarily Emailproleads.com.
But… what next? What happens next once they are convinced? Stop, game over, greetings everyone? It’s not possible. This is the true leap forward, the distinguishing element of the marketing for the future: conversion (the customer’s purchase) is not a point at which you arrive but rather a starting point. It is essential to maintain the transmission of the value. Retaining customers you already have can be more lucrative and satisfying than trying to win new ones.
What is an Email Database ?
Email database marketing allows companies to send targeted messages electronically to customers, businesses, and individuals to increase consumer purchasing. Websites, comments boards, surveys, and buying addresses from third-party vendors are all ways for companies to acquire email addresses. Email database advertising uses technology already used by consumers and businesses to generate leads and establish direct marketing channels that are not available to competitors.
In today’s business environment, it is easy to create email lists. Customers must often register accounts and enter email addresses to use the company website. Customers must give the company an email address to market the email database. Many companies offer customers the option to opt out. It can be done by either removing their email address from the database or by restricting the number of emails they receive from them. Customers can also opt out of receiving emails from companies by creating policies that limit the sale of their email addresses to third parties.
Email marketers must treat their online interactions in the same manner as they would with real people.
Companies can use email addresses to increase their chances of getting their message across. Many people can access information on their mobile devices in real-time. Emails sent during peak shopping times can help businesses maximize their marketing opportunities. A company might partner with a survey firm to find out when people shop in stores and whether it is during the day or night. Businesses can use this information to create automated marketing emails to reach customers during these times. A coupon can increase the likelihood that a customer will purchase in your store.
Email marketing strategies include coupons sent to customers during peak hours to encourage them to shop.
Email database marketing is another option that allows segmenting customers into different demographics. To personalize emails, businesses can ask consumers for specific information, such as income, address, gender, family size, and other statistics. This allows large companies or organizations to market and advertises in their local areas.
Many people use mobile devices to get information in real-time.
Businesses can also use email database marketing to create simple, farm-style messages that can be used over and over again. The company can make a few templates and enter the email message with a formula. This allows for a reduction in the number of marketing personnel required to create and develop messages. An electronic form could also include tracking information, enabling companies to see what information consumers are most interested in. Companies can use this data to improve their future email marketing messages.
What is a Mailing List ?
We refer to a mailing list or distribution list when we speak of mailing lists. It is an email list that allows us to send promotional messages. There is nothing more. You will find that although the “email” information is the most important for using this tool strategically, it is not the only data that is necessary if you are to make email marketing work.
Types of Mailing list
There are two types of lists you will encounter:
Type 1: A list of email addresses only
Example of a mailing list that only contains email data
Mailing list only with email data
Type 2: The list with data other than email
Mailing list with different data
Mailing lists that include data other than email
These types of lists are prevalent. They were probably collected from your newsletter box. The result was only obtained by asking the user for their email address. If you only intend to send newsletters and don’t need to communicate with users in specific ways, this list is fine.
Type 2 lists are more suitable for professional use. If I know the city where the user lives and want to suggest a course in New York, I can only select those who live there and then send the email.
Different types of emails
Free emails: We refer to emails like @gmail, @hotmail, and @yahoo. These emails are used both by professionals and individuals. In the second case, I’d like to highlight that free email is not a professional way of managing work communications. But how can I say? The world is beautiful because of its diversity. These emails often make it into our database when private users sign-up for our newsletter.
Generic emails with company domain: [email protected]. These emails are not for specific purposes and can be used to send general outgoing and incoming communications. They are used to address the company, not individuals. The company sends email communications and uses a generic address to send them. This email is often found on the websites of associations or companies and can be used to send information to customers or to offer services to potential suppliers.
How to Make a Mailing List
When you start an email marketing campaign, you first ask yourself, “How do I make my mailing list?” How can I get my contacts to communicate with each other? It is a legitimate question, and the answer is not trivial. This type of activity requires us to ask two questions.
What data should you collect about users?
Concerning the first question, knowing what data we will need for our email marketing business is essential. We do a practical example, we are a construction company and our target is architects of all types and any turnover.
We have created a newsletter box on the website. This allows us only to request the email address to send you all news related to our company. Is asking for an email enough? No. Students, architects, and the curious might be interested in this. Your newsletter is available to subscribers. You could insert a field into the newsletter box asking for the profession and his surname and name.
These two additional data allow us to achieve two goals.
First, you can send more personal messages starting with “Dear Olivia” or “Dear Architect Isabella.”
The second feature is the possibility to segment the database by profession further. To send more personal communications to “Architects, ” we could only take the registered segment and send the generic newsletter to all the others.
User data input sources
They respond to the need for a mailing list that starts from scratch by providing data sources. Because there are many sources to create a mailing list, it is essential to be cautious about your communication. This second point will be discussed later.
Let’s return to the question and see how we can build our list and get new leads. We will be looking at different sources of contact information and how the GDPR has made things more complex. We will also give some helpful tips on how to create the list.
Newsletter Box
It is the most widely used tool on any website in any country. It is often placed at the bottom of pages, which makes it less effective. It would help if you considered that users often visit your site for many reasons and then abandon it once they find the information they are looking for. If you don’t engage with him in any way, you’ll lose him forever. You can contact him again if you can find a way for him to sign up for the newsletter.
A newsletter box usually only has one field where we request email data. A sparse newsletter subscription box can increase the likelihood that the user will sign up for it. We have yet to learn about the user, which could prove critical for our business.
In this instance, We suggest you insert your newsletter box in a visible area on the screen. You can see my site. The second tip is to set the form to “Double opt-in,” which we will discuss in the next chapter.
Newsletter Box is an example of how to grow the mailing list and create contacts.
Homepage Popup
“Sign up to receive 20% off on your first order.”
This type of pop-up you see on many e-commerce websites. It is a window that appears when you visit a website. The pop-up will invite you to sign up for the newsletter to receive a discount. This works well. If I land on an e-commerce site for wine, consider purchasing one or more bottles.
Discount pop-up
Checkbox “Subscribe to our newsletter and get the free ebook.”
Another popular online way to quickly create a mailing list is by using this method. Free content can be a powerful incentive to sign up for your email.
Subscribe to the newsletter and receive free resources
This method of engagement has the advantage that you can grow your mailing list faster. Users may have just left their email addresses to get free help.
This could lead to less interest in your newsletters. We know this because we send them to two different lists.
Comparative comparison of open rates
Register in the reserved section of the website
Some e-commerce websites require that users register to access the content. It is an excellent opportunity to ask users if they would like to subscribe to the newsletter at the time of registration.
We found email contacts at a trade fair we attended
Fairs can be a great way to meet new people for our mailing list. There are many ways to retrieve the email. Visitors will likely visit your stand if you have one. This is an excellent opportunity to exchange business cards.
From my experiences, We noticed that many exhibitors ask visitors to sign short forms containing their data and consent to receive promotional communications. This allows you to have their email address and also gives them explicit consent to receive promotional communications, as required by the GDPR. You can also register your contact via tablet and send them the opt-in email. They will need to confirm this. We will discuss this in the next chapter.
Contacts existing customers via email
It is tempting to use our customer list and send them promotional materials. But it would help if you were cautious. We cannot communicate with the user’s email address simply because they has given us their email to manage a single sale. We recommend that you first opt-in to receive promotional emails and newsletters.
Professional suppliers sell email contacts
Companies often purchase corporate email databases online to expand their business opportunities. These databases often contain the well-known generic like [email protected]. Although buying email lists is fine, knowing how to handle them is essential. Check with your supplier to determine what kind of communication can be made. In the absence of consent specific, permission marketing is allowed. This is according to law 196/2003 and the new regulation of the GDPR with law 678/2016. The email can include information about your company, products, and services. Request a contact, invite you to visit the website, and fill out a form. Promo communication, such as price, discount, or promotion, should be avoided. It would be more effective to get the end user’s express consent before sending this type of communication.
Contacts via email from private clients: outlook, gmail, etc
It is okay to use your personal touches to communicate. We must ask ourselves, “Has this person granted me permission to send them this kind of communication?”. Avoid if the answer is no.
Contacts by email from the store
Even if you don’t have a site, email marketing is still possible. The point of sale is a shop that allows customers to send you their email addresses. The email address is usually requested in exchange for a small gift or loyalty card. To keep a record of consent, the customer must fill out paper forms. You can also give your customer a track link to keep track of their data if you are more tech-savvy.
Privacy, Gdpr, and Double Opt In
This chapter will discuss three critical aspects of email marketing and mailing list creation. Privacy, Gdpr compliance, and Double Opt-in
Privacy policy and GDPR
A privacy policy is a legal document that a company, association, or private individual creates to describe how they collect, use, disclose, and manage prospect and customer data. If you are responsible for managing user data, it is essential to have a privacy plan. This is also true for email marketing campaigns. You have decided to create a mailing list. Customers must be informed about the uses you make of their data.
If your website has a newsletter box, you must indicate what kind of emails you will send in the privacy policy. The Gdpr is an incredible innovation in this regard. It is essential to understand that consent was granted based on Recital 32 GDPR.
An unequivocal positive act should be used to show that the interested party intends to accept the processing of personal data about them. This could be done by a written declaration or oral.”
If we ask only for your email address and name, and the box clearly states that you are sending newsletters, then there is no need to tick the privacy checkbox. Similar to my website. It is sufficient to say, “By clicking SIGN UP, you accept the Privacy Policy,” with the link to that policy.
You can opt to receive newsletters and promotions by subscribing. However, you must check multiple boxes for each consent.
Double Opt-in
Double opt-in is a technical double-check. It works as follows. A user who subscribes immediately to the newsletter box receives an email in his mailbox. You will be instructed to click on the link in the email to confirm your subscription. After clicking on the link, the user is subscribed to the newsletter.
It is often viewed as a complicated mechanism that slows registrations. However, it allows us to enjoy two benefits in one.
One, we can be confident that the user who submitted the newsletter box is accurate and that the email he left is valid. They would only be able to register if the confirmation email arrived.
We also comply with the GDPR’s request for explicit consent. The double opt-in is a straightforward way for the user to give us his permission to access our newsletters. However, electronic tracking of the support is maintained.
Segment the contacts in a mailing list
Segmenting your mailing list contacts is a concept that has been around for as long as the world. Segmenting is the creation of subsets of contacts that start from the main one. Segmentation is essential for email marketing. As you can see in the first example, email marketing is only possible if we know who our subscribers are.
If I need to sponsor an event in Milan and have the city of residence for my subscribers, I can create a segment with Milan residents in the “City” field. After the Milan segment has been made, I can invite that segment to the event.
I can create segments for product up-selling if I have a list of the people who purchased from my e-commerce. For example, a subset of my smartphone buyers is on my mailing list. I create the Smartphone segment and then send the offer to purchase the cover!
It’s simple. My communications will be more effective if I understand my users better. You don’t need an extensive mailing list. Even a small mailing list is sufficient. We know everything about it.
Professional tools for email management
You can manage a mailing list using the standard Outlook or Gmail mail clients, but only up to a point. More than these tools will be required for professional email marketing. Online platforms exist that allow you to manage your mailing lists easily.
Modern email marketing platforms make it easy to manage mass mailing, segments, unsubscriptions, and non-existent mail professionally.
You don’t have to pay anything for these platforms, as many offer a free basic plan. You can also use Aweber and Mailchimp to get a response.
Conclusions
A well-managed mailing address can bring you great satisfaction. It can be small, but it needs to be maintained well. It is essential to determine what information your prospects need before you can find the best way to steal their data. If you don’t already have one, get one. Also, make sure to use a professional tool to manage your mailings.
How to Build a Successful Sales Funnel
THE SALES FUNNEL TOFU, MOFU, and BOFU.
We have explored several aspects of the site to learn how to attract potential customers, convert them into leads (inbound market), and automatically follow them through the sales funnel until they become customers (marketing automation).
This article will explain what the Sales funnel is. It is the strategy your company uses to adapt to the Customer’s Journey (the path your customers take) when they purchase your products and services. The sales funnel can be viewed as a series of bands. These brands are the actions each customer takes as they get closer to the purchase date.
The image shows that once users find you, they go through three stages in the sales funnel.
1) TOFU – Top of the funnel
Your prospects won’t want to speak to anyone at this stage. Candidates don’t like salespeople contacting them. You don’t need to sell in this phase but must establish a relationship with them. In the first phase, users must understand their problem and create awareness about their situation.
It is your job to help them understand their strengths and the consequences they can have.
2) MOFU – Middle of the funnel
This phase gives the user a better understanding of the problems that he must solve. The user must now look at the market to find solutions and to see what other people are doing.
This is part of the sales funnel where users need a timeline, budget, authority, or time frame to purchase.
This stage is where you help the user find a solution. The user can better understand the validity and viability of the solution by using examples and comparing what other people have done.
3) BOFU – Bottom of the funnel
These users are beginning their search for the right provider and have already agreed with you about solving their problems. They are creating a list of possible suppliers.
This phase will require you to ensure that your name appears on the list and that the user selects you at the end.
After you have explored the Inbound Marketing Sales Funnel, we recommend you continue to learn about the Content for the TOFU, MOFU, and BOFU phases.