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What is email marketing? This guide contains all the information you need.

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Gary Thuerk, of Digital Equipment Corporation, sent the first mass email in 1978 to 400 customers. There claimed that he made $ 13 million from that first mass email, which shows the potential of email marketing.

Email marketing is still one of the best ways to engage customers and leads and promote brands. Email marketing campaigns have changed from simple mass emails to highly targeted, strategic messages since Thuerk’s initial email. This article will explore the world of email marketing and show you how your brand can make use of this tool to grow and increase engagement.

What is email marketing?

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Email marketing is a digital marketing strategy that sends emails to customers and prospects. This powerful tactic can be used to drive conversions, promote products, and generate interest in your brand.

Email is an important channel in almost every industry. It is also one of the best ways to convert customers into users. Research shows that email marketing has a $ 42 average return on investment for businesses.

Email marketing has many advantages

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Depending on the content of your marketing emails, they can serve many purposes for your company or organization. These are the main benefits:

• Promote products and services
• Engage with the brand
• Increase traffic to your website
• Turn leads into customers
• Reward repeat customers from one-time shoppers

Email communication is more personal than other forms of marketing communication, and it allows customers to have direct conversations with you. Users are more likely than social media posts to read emails. Second, you can send different messages to each subscriber to your email list based on their individual needs and wishes. This form of targeted communication generates more conversions than universal marketing campaigns.

Tipi in email in marketing

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Different types of messages can achieve different goals. A combination of multiple objectives can be used to create an email marketing strategy.

• Advertisement emails have a purpose. They are used to promote a particular offer, encourage users to download digital products or eBooks or sign up for a free trial.
• Newsletters will be sent regularly to keep subscribers informed. Newsletters can share blog posts, case studies, product updates, milestones, and upcoming events.
• Automated Email Marketing is a set of emails that are automatically sent based on predefined triggers. You could send an email welcoming new subscribers, a birthday email to subscribers, and a reminder to abandoned cart customers. You could also send a drip email to nurture leads and encourage them to purchase. You can use Wix Token to set up strategic automated replies for any email type.
• After a transaction, automated transactional emails can be sent. They are an effective form of marketing automation. These emails include order confirmations, shipping updates, and reminders about events or appointments. These emails, while simple, are essential for building customer trust, particularly for ecommerce sites.

What is direct marketing? How does it differ from email marketing?

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Direct email marketing is something you’ve likely heard of before.

Direct email marketing, which is different from other types of email marketing that we’ve discussed so far, is a marketing strategy that involves sending direct messages to targeted recipients (hence the title “direct”) rather than the others.

Direct email marketing messages may appear at first to be web ads. There are ways to make sure your messages don’t end up in the Spam box.

Direct email marketing campaigns, unlike traditional email marketing campaigns, are focused on increasing customer interaction, retention, and engagement. However, they have the specific goal of increasing the company’s turnover.

Direct sales are not the only way to make money, but you can also use discount coupons and/or personalized offers that target the customer.

Come fare email marketing

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Now that you know a bit about email marketing, let’s learn how to create marketing emails that work in five easy steps.

1. Make your mailing list
2. Select an email marketing service
3. Segment your audience
4. Make interesting content
5. Optimize your campaigns
6. Make your mailing list

To get started with your email marketing strategy, you must first gain subscribers. To use users’ email addresses, you will need their permission. It is not a good idea to buy a list of email addresses. Most email marketing companies have strict permission-based policies. You must also ensure that all applicable rules are followed, including the General Data Protection Regulations (GDPR).

This is why it’s important to encourage subscribers to sign up. Lead magnets are valuable items you can give away to users in return for their email addresses. Lead magnets are digital goods, not products. They can be easily created using your industry knowledge. These include:

• EBook
• Webinar
• Whitepapers and case study
• Business guides and toolkit
• Consultations
• Coupon

After you have defined your lead magnets, make sure to add fill-in forms on your website to encourage people to sign up. To get users to sign up, use compelling CTAs and catchy headlines. A guide to email marketing titled “Everything you need to know about Email Marketing” could be offered along with a “Download Now CTA.” You could also add fields for the subscriber’s email address and their name to the CTA.

1. Select an email marketing service

Email marketing is about managing large amounts of subscribers, sending targeted messages, and analyzing your statistics. You will need an email marketing service that can help you organize and manage your work. There are many options available:

• Wix Email Marketing
• Mail Chimp
• Moosend
• Get Response
• Constant Contact
• Sendinblue

Email marketing is an effective tool you can easily integrate into your website. You can use it to analyze your campaigns’ performance by providing statistics such as email openings, clicks, and views. You can personalize the design of your email to make it look professional and reflect your brand identity. This will impress your audience.

1. Segment your audience

Once you have subscribers to your email marketing service, you can start to segment them based on their behaviors, interests, and characteristics. Segmentation allows you to send more relevant communications, so your emails can directly address the needs and want of your target market.

You can divide your subscribers into several categories. These are:

• Demographics: You can determine what the user’s interests and needs are by looking at factors like income, gender, and age.
• Geographical Area: This information can be used to tailor your content to specific interests, languages, and cultures from different regions of the globe.
• Behavior on the Website: Information about your users’ interactions with your site – such as pages visited and products viewed – can help you to target your audience and indicate your interests.
• Purchase History – Your customer’s purchase history can help you target different buyers than repeat customers and send out distinct messages to people who have different interests.
• Total amount spent: This can help you determine how much money your customers are willing to spend on your site and the types of products that they will likely buy.
• Position in marketing funnel: This information can be used to create emails encouraging users to buy if they are a new subscriber, or have abandoned a cart.
• Personal Interests: This information can be gathered by users creating profiles on your site or saving their favorite articles. It will give you a better idea of your customers’ preferences.

It is important to keep your communications as targeted as possible, even when you are emailing mass audiences. You can create more compelling, relevant content by sending different email campaigns to these groups.

1. Make interesting content

This is the moment you are ready to begin creating your email marketing campaigns. Next, you need to create the content.

No matter what type of content you create – whether it’s an automated message or newsletter, there are a few principles that you should keep in mind. Your goal is to be a welcomed guest in your subscribers’ inbox. Instead of being annoying or spam my, send thoughtful emails to your subscribers that offer real value.

This can be achieved by offering perks and insights that subscribers will appreciate.

Engage the lyrics. Communicate with your audience individually by speaking to them (e.g., calling them by their name and writing in the second person). Your personality should shine through. Use humor as appropriate. Your goal is not to be a sales-oriented business, but to be a friend.

1. Optimize your campaigns

After you have sent and written the emails, it is time to analyze the results to continuously improve your campaigns. These metrics should be already built into your email marketing platform.

These are the most important analyses to keep track of:

• Delivery rate: This shows the number of delivered emails. You may have been sending emails to addresses that aren’t there. A good delivery rate is 95% or higher. If your number is lower you should clear your subscriber list.
• Bounce rate: This metric is the opposite of delivery rates. It shows how many emails have not been delivered. Your reputation as a sender can be damaged if your bounce rate is too high. This could lead to filtering and blocking your IP. To keep your bounce rate low and increase engagement, you should regularly clean up your email lists.
• Open rate: This tells you how many people have opened your emails, and allows you to see if they are interested in what you’re saying. Consider how to improve your email content, target the right audience, and create compelling subject matter if your open rate is low.
• Click-through rates: This shows how many people click on your links in emails. This is a great way to see which links are getting the most clicks. Your click-through rates are low so you may need to use a better targeting strategy and more CTAs.
• Spam Complaints: This indicates if your email has been marked as spam. You can prevent this by ensuring that you have a valid list with subscribers who have agreed to receive your content. To maintain a strong sender reputation, you should maintain high open rates as well as low bounce rates. This will help to avoid spam filtering.

These numbers will help you determine what is working well and what can be improved in your email campaigns. This analysis can be used to improve your email marketing strategy, engage your subscribers, and increase conversion rates.

Email marketing best practices

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To increase engagement and drive sales, you need to optimize your email campaigns.

• Follow email etiquette: Always make people act like your emails. Treat your subscribers with kindness, respect, and compassion. Send only messages to those who have signed up for your emails. You must also keep your promises to your customers: Use a clear subject line, don’t send too many emails than you promised, and allow people to unsubscribe.
• Improve your timing: Take time to consider the time you send emails. There are no right or wrong answers to the question of which times are strategic. Your audience’s age, location, and occupation will all impact the hours that emails open. You can still determine which hours are most effective for your business by performing A/B testing. The results can be used to optimize future campaigns.
• Keep your emails mobile-friendly recent research has shown that nearly half of all email openings in America are mobile. You must optimize your email for mobile and desktop viewing. You can make your emails fit the smaller screen of a mobile device by simplifying the subject lines, simplifying formatting, and using large CTA buttons that users can tap with their thumbs.
• Increase value: Your customers may be enticed to sign up for your mailing list by providing some value. This could be a free guide, a coupon code, or a downloadable PDF. It should continue to provide value after the initial offer. Keep delighting customers with practical advice, special content, and occasional birthday wishes. This will increase engagement and retention.

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