2023 NETHERLANDS EMAIL DATABASE
NETHERLANDS Email Database: If you’re trying to get in touch with a significant European market such as Holland, having accurate contact details is a good starting place.
The Netherlands has been one of the largest countries in Europe for many years; therefore, creating a positive impression should be the primary goal of your cold-calling, email marketing, or direct mail campaigns.
We here at Emailproleads.com provide all the relevant information you’ll require to contact us: Holland emails, phone numbers, postal addresses, actual names and job titles, and many more.
Utilize the information provided from the Holland emails to create an excellent first impression, contact the correct Dutch locals and perhaps increase local sales in the process!
Netherlands email lists address database could also serve to create a phone directory and a mailing list for Dutch contacts. It’s an excellent solution for those who wish to connect with many people.
It is available in a CSV file and then sorted according to the job title or location, such as Amsterdam and Rotterdam.
Be aware that if you’d prefer an email database with people from the Netherlands, which is more specific, you could create a custom list using our list-builder tool.
It will help you find contacts in the same industry and the location you require.
The Netherlands email database that we offer is available to download and utilize today.
Purchase Netherlands email database now and start making real connections to Holland now!
For Any Queries, Please do Whatsapp
You Can also learn how email marketing works below (Optional Article below)
12 Best Email Marketing Tips for Entrepreneurs
For entrepreneurs, you may find it difficult to locate the right tools and methods to advertise your brand, gain new customers and keep your website increasing in traffic every day. If you’re reading this, then it’s likely you may need assistance with sharpening your marketing abilities.
In 2018, Smart Insights found that email marketing competes with organic and paid search as the top sales channels online.
Are you interested in learning how to boost the number of sales you make through email marketing while staying clear of common email marketing blunders?
For help in getting going, here are 12 of the most effective email marketing tips for entrepreneurs.
Create a Quality Email List
Before you can begin creating an email, you need to understand the basics of emailing down.
This means you need to create a high-quality email list you can email to.
Imagine this, what can you do to create an effective email if you have no one else to send the message to? If you have an email list, consider how effective your messages could be if there were a greater number of recipients.
New leads are essentially new customers.
Find out how to set up an email list.
How to grow Your Email List Five Proven and Easy Methods
Every email marketing professional will tell you that regardless of whether you’ve recently created your site or been in the business for some time, You can make use of these tools to increase the size of your email subscriber list:
Find More Emails by Using Website Popups
Website popups help collect emails from those who visit your site visiting different areas of your site.
Popups can boost your website’s conversion rate by up to 10.23 per cent or more when added to your website.
If you don’t own a website popup, you could quickly create one using Wishpond’s Popup Builder in minutes to begin collecting leads.
Find More Emails Through Social Media
Social media and email make an extremely effective marketing combo for boosting your list of email addresses.
Your ideal customer is for you on social networks. As 54% of online users use social media to search for products, you can entice their attention in various ways. Social media is among the most effective ways to encourage new email subscribers, provided you’ve got the right offer.
Here are two ways to make use of social media to send more emails:
Shared Content that is Gated
Content that is gated is content that is hidden behind a virtual barrier. If the material is engaging enough, users will supply their email addresses to access the information.
A few people may be able to share this information with other people. Some might not even bother having signed up; however, those truly interested sign up to the site.
These are leads you’re looking for because they’re interested in the product you are offering and have taken the necessary steps to receive it, thus making these leads qualified.
To get the maximum number of individuals to sign up for your newsletter, you need to provide an interesting and unique lead magnet. The majority of people block eBooks, checklists and other forms of information. However, you can also gate something like a video course or even a free conference. You could also organize paid conferences such as this one to sell tickets at an affordable cost and get more attendees immediately from the start.
Ads on Social Media
One great way to grab users’ attention on social media is by offering freebies, discounts or a free consultation. When users click to your C.T.A. (call to action) and sign up, they will be able to join your account and receive an email in their inbox with your promotional offer.
I’ve also provided some lead generation guidelines to help you create the next advertising campaign:
How to generate qualified leads by using Facebook Advertising
5 Instagram Lead Generation Tactics
Six Sure-fire Methods to Generate Leads for Email Using Twitter
Increase the number of emails you receive with webinars.
Being an entrepreneur, you’ve likely been a participant in a couple of webcasts from time to time.
I’m guilty of the constant registrations for webinars.
Seventy-three per cent of B2B sales and marketing leaders agree that webinars are the best method of generating high-quality leads.
Experienced marketers understand that lead-generating webinars require time and effort. However, if you do it correctly, the benefit of your leads will outweigh the effort in a significant way. Based on the industry you work in, webinars are extremely effective offerings you can make online and are among the most efficient methods for expanding your list of email subscribers.
For additional methods to generate leads for your company, You can check out these 60 ways to Increase Leads Now.
Plan Your Email Marketing Campaign
Once you’ve got appealing offers in place to increase the number of email subscribers, The next step is to create an email marketing strategy.
One of the biggest mistakes business owners makes launch email marketing without having a plan. The best email campaigns aren’t single-shot emails. Strategies, planning and content are the main difference between successful marketing campaigns for email and poor ones.
“Plan your activities and follow on your plan”– Napoleon Hill.
Planning will allow you to accomplish these things so that you don’t have to spread yourself too thin by:
Set a goal, and then aim to achieve it.
Determine what kind of email can help you reach your goals.
Choose how many emails will be sent.
What other tools, events and promotions could be an added advantage.
As we move deeper into the article, I’ll provide some more email marketing strategies and tips to incorporate into your marketing emails.
Need help? Take a look at this article on making appealing marketing campaigns via email.
Customize your Email Campaigns
Personalization of emails does not seem to be a burgeoning trend. It’s now mandatory for email subscribers to allow brands to build a strong connection with their customers.
Experian discovered that emails with customized subject lines are more likely by 26% to be read.
One method to get things moving is to provide the option of the first name for people who send their email to your website’s popup or opt-in forms.
Check out this custom subject line sent out by All-Star Converse for their converse sales.
Personalization could be as easy as adding a name or as complicated as showing the customer what they’re most likely to purchase based on previous purchases.
All that is required is collecting the appropriate data (with your customer’s permission) and then using this information to make a client feel more like a person instead of another email in your database.
If you’re looking to master the art of personalization, read this article for the most comprehensive guide to personalizing emails
Be consistent by implementing Email Automation
Email automation, also known as “email drip campaigns”, could be as easy or as complex in terms of personalization. Use your email campaigns in conjunction with automation to manage and keep your leads in good shape. Based on what are your objectives for marketing via email will be in the future, you can choose.
What is email automation?
Email automation can send subscribers an email set of triggered emails based on the actions, segments, or period.
The emails you send out are an element of a triggered workflow that aids in nurturing new prospects.
Automate birthday, welcome, and discount email messages without the need to set an email reminder to your customers every time they join your customers’ email lists.
It is also possible to use tools to automate marketing on your site and social media. Reduce your workload by half by working smart and not too hard.
Wishpond allows you to design, manage and track your email automation, as well as segmentation and personalization options to suit your email marketing requirements.
Inadvertently ignoring the benefits of automation for email could mean losing sales. D.M.A. discovered that automated emails make up 21% of the email marketing revenues.
Are you ready to automatize your marketing?
Call us for a no-cost consultation to find out how our team of experts in marketing can assist you in creating high-converting email marketing today.
Create Outreach Emails & Network with Brands
If you’re an entrepreneur, you must know about outreach emails. If not worried, you’re not alone.
Emails don’t have to be just for customers. Outreach emails will help strengthen your relationships with brands similar to yours. Indeed, outreach emails are a must on your list of priorities if you plan to collaborate closely with brands and influencers within your area of expertise.
Outreach emails can be used to promote a co-branded brand to host an event, contest, or webinar that will increase your brand’s awareness and your email subscriber list. It is also possible to collaborate on products by combining the power with a brand that complements yours to enhance your existing project duration and create the perfect bundle or create a brand entirely new product.
If you’re sending out an email to your audience, remember these guidelines in your mind:
It should be about the person, not about you. It’s an outreach and not a “why you’re the best email.” Also, emphasize the positive things about them and how you can aid them.
Check for spelling and basic mistakes. For example, spelling someone’s name incorrectly or placing the wrong link could cause your email to go into the garbage. Re-read, test and then send.
Make sure to follow up at least two times. The average person receives a plethora of emails each day. Send them a follow-up email in case they don’t respond.
Remember, no one owes you a response. If you call and haven’t received an answer, don’t take it personally. Change onto the following brand.
Contact them via a person or other methods. Consider attending a networking event they may attend or make use of the submission of guest posts to get their attention in their content or marketing department.
If you’re sending a presentation in your outreach emails, here are the top 16 tools for entrepreneurs to help you start.
Learn these three email tips Before you click Send
There are three aspects that every business owner should know in email marketing. These are broken up into three parts, so you’ll be able to see why they’re important and how you can incorporate the three elements in the next mailer.
- Learn to master your Subject Lines
Subject lines in your email represent the initial thing your customers get when they open an email. Subject lines make up your customer’s first impression, and they account for 35 per cent of people opening emails solely based on the subject line, and 69% of users note messages as spam due to your subject lines.
It’s time to focus on your topic lines.
My go-to tool for email headlines and subject lines, I use Coschedule The Headline Analyzer. It can help you improve your subject line expertise.
Pro Tip: Volanorbert found that 56% of the brands who use emojis within their subject lines enjoy an open rate of 63. If the design fits your brand’s personality, then give it a shot.
Know Your Audience
To write the content, your intended readers want to read. First, you need to understand your target audience. Here are five methods of knowing who your readers are that will assist you in writing better emails:
The types of jargon you should employ in your emails
Buzzwords or Power words to include in subject lines
How is your email should be
Content topics that readers will love to read
The ideal time to send out emails to get more open rates
Check out Me Undies email newsletter:
Find out the most efficient time to send emails.
Finding the best timing to send emails is something that experts cannot overlook. There’s been some debate regarding which day and timing are ideal for sending emails.
According to the benchmark report of Experian, Monday was the day with the highest rates of transactions and email revenue among weekdays, and Sunday was the most successful performance among weekends.
The fact is that finding the most effective timing to send out emails to your subscribers is contingent on how well you understand your customers. But don’t start sending emails blindly.
A/B testing for your emails is the most effective method of success; try the different times that you send your emails to discover the ideal time for your brand.
We have created a 7-Minute email marketing A/B tests guide which you can download right now to begin.
Utilize Emails to Receive Customer Feedback
Sometimes, waiting for feedback from customers could be stressful. Instead, you can bring the reviews to them.
Then why bother to send emails to get more reviews?
Research has shown 90% of the population frequently or often go online to read reviews, and 84% rely on reviews on the internet as much as an individual recommendation.
Being aware of what’s being said about your business on the internet allows you to determine what’s working and where you can improve. It’s a chance to hear directly from those most important to you, Your customers.
Take a look at this review email from Forever21. It’s delivered immediately after the order has been delivered. Customers can click their item and submit reviews of their top products.
Learn from Your Competitors’ Email
Want to know the type of marketing strategies for email that your competition is employing?
Subscribe to their newsletters.
It’s not very secure; however, you’ll see the actions of your competitors or what their email addresses are missing.
The best method to maximize the value of your competition’s emails is to create a S.W.O.T. analysis of each email they send you so that you can make modifications to your email.
Are you ready to learn from the email campaigns of your competition now? Check out reallygoodemails.com, a site with thousands of email examples you can get inspired from today.
Make sure to take Care of Your List
Many entrepreneurs are so distracted by managing their businesses that they neglect to manage and maintain their email lists.
Don’t get caught up in email messages that you don’t remember to clear your email list, segment, and be aware of your unsubscription rate.
Create a date to unsubscribe those who wish to unsubscribe or take away emails that do not function, allowing you to see a true picture of how many people are on your list.
Create Your Emails Mobile-Friendly
email Monday revealed that emails are now being read more often on mobile devices than on desktops.
Mobile is a key element in marketing through email. Swear discovered that 57% majority of Internet users don’t want to recommend a company with poorly designed email or a poor mobile web experience.
Here are three points to consider when you are creating an email for mobiles:
Make sure your subject lines are short, about 60-70 characters. Any longer, and you’ll be removed.
Make use of your email’s pretext. It could help let readers preview your email. This is also a chance to entice readers even if your subject line isn’t convincing enough.
Avoid large or heavy images as they can slow downloading. Use images with less than 1150 pixels. Most mobile email apps can be found in 300-320 pixels.
If you’ve got these guidelines, you can explore more by reading this beginner’s guide on Mobile Marketing Strategy.
Check Your Marketing Metrics for Email
Making time to track your email metrics and results is equally crucial as sending an email.
Your marketing metrics for email provide you with an honest analysis of what emails are working and which ones require a change.
The most crucial metrics to be analyzed are click-through rates, open rates, and conversion rates.
Open Rates How many people clicked on your emails after clicking on the subject line.
Click-Through-Rate: The number of people who visit your email C.T.A.s or click on your links.
Conversion rate: The number of people who took action via your email.
Get started by downloading the free Excel spreadsheet to download Email Marketing Excel.
Learn about email marketing in an online class.
The short course you take can dramatically improve your marketing skills via email.
Consider this Although they are useful, they’re not as comprehensive as you’d want them to, and that’s the reason we designed Wishpond’s Email Marketing Master Class for beginners!
What is Email Marketing? All you need to know about email marketing
We will be discussing email marketing in the fifteenth lesson from the marketing textbook. Email marketing began almost as soon as e-mails were invented and will continue to be a popular form of marketing, even with the introduction of new marketing methods among e-marketers.
What is Email Marketing?
Email marketing allows companies to send marketing emails to people who have signed up for their email marketing campaign. Email marketing serves two purposes: to direct people to a company’s site or to purchase from their sales department. Email marketing has advanced rapidly over the past few years. We can now personalize and segment email content.
Email Marketing Training
Email marketing is a form of direct marketing. It uses email to establish a relationship between your audience, and your company, and to increase your trust over time. Email marketing has two goals: to increase conversion rates and to build customer loyalty for new and existing customers.
There are many ways to market email, but the most important is to create a list of people who would like to receive information about your company. You can do this by setting up a subscription box or collecting email addresses at every stage of the sale. Email marketing regulations vary by area. For companies that operate within the EU, there is a set of rules to be followed before you send emails to your customers.
Email Marketing: The Value of Email Marketing
Let’s take a look at some statistics to illustrate the importance and effectiveness of email marketing. According to the Direct Marketing Association, you’ll earn $ 42 per $ 1 spent on email marketing. This is a staggering figure. This figure is amazing.
Email Marketing Criteria at a glance
To assess the success of an email marketing campaign, there are several criteria. These criteria include:
- Email Opening Ratio: The number of people who open an email, compared to the total amount of emails sent.
- Clickthrough Rate ( ): The number of people that clicked on your email content compared to how many people opened it.
- Conversion rate Percentage of people who purchased goods or services after clicking through your email.
- The return rate or exit rate is The number of people who abandon an email without interfacing with it.
- Subscription rate: The percentage increase/decrease in subscribers to your email marketing lists over a time period.
- Unsubscribe Rate: The percentage that subscribers unsubscribe from a campaign or
for a specified period of time.
Email standard opening rate
The standard opening rate may vary depending on the industry. It can range from 14% to 27 %. You can use new subject lines and templates to increase your email opening rates. There are many methods to increase your email open rate. But the most important thing is to make sure you are providing valuable information to subscribers. If you don’t, it is time to change your strategy. You can examine the different elements of your email to determine what is making a difference in the speed at which your email opens.
Email Marketing and Its Benefits
- Good ROI
Email marketing can be very effective if done correctly, as we have already stated. You can track the ROI of your email campaigns and decide whether you want to increase it or celebrate a big win.
You can track visitors to your website using free tools such as Google Analytics. This can be done by creating tracked URLs using the GoogleURL Builder tool or another email tool that enters particular URLs.
All traffic to your website that is sent via email from this email is tracked in Google Analytics under the ” Email Source ” category. These items can be viewed in your Google Analytics account to see which visitors have become targeted customers.
- Automation capability
Email marketing software like ConstantContact and GetResponse can automate your email advertising, allowing you to complete a campaign in fewer steps. Instead, you can send an automated email, which will be sent at a particular time regardless of where you are located. Email service software such as the ones we have mentioned can be used to create campaigns. Subscribers will automatically join your list and you don’t even need to do anything.
Tips for better email marketing
Create subscriber list
It is crucial to building a list that will receive your content. You will lose your success rate quickly if you don’t get a new subscriber. Instead, you should add a subscription cta on your website. This will appear on all pages. You can also add a button to subscribe to your email marketing list through your social media accounts. You will always have new subscribers.
Personalize your content
Studies have shown that personalized content increases conversion rates and builds trust with customers. Epsilon claims that 80% of customers will purchase from you if you provide a personalized experience to them and make them feel like the email is written just for them. There are many options for personalization, including adding a common name to the email before it is entered and adjusting the email content based on previous purchases.
Divide your audience
Segmenting your audience means placing subscribers in carefully arranged lists. These lists can be bought based on demographic factors, psychology, a common condition, and purchased products. This will ensure that your subscribers receive relevant content, which will result in a higher conversion rate. According to Monitor marketers, marketers who used segmented campaigns to increase their revenue by 760% have seen an increase in revenue of 5%. This is an important thing to remember when building an email list.
Optimization and testing
You can track the success of each campaign and use it in future campaigns. If you notice that your CTR is lower than the industry average, then you might try A/B testing on different topics to extract the results. You may also find that some subscribers click on your site but never purchase from you. Make sure your email content isn’t misleading enough to make your subscribers want to buy from your company. You can also try a discount code, a limited-time offer, or different CTAs to increase your conversion rate.
Make an email calendar
If your email subscriber lists grow so large that it is difficult to remember the whole list, you should create an email calendar. This will allow you to set up e-advertising programs, define who they should go to and what content to be sent to. What should it contain? This allows you to create content ahead and schedule emails so that you have more time to optimize and increase sales.
Okay! You now have it. Email marketing is a complex digital marketing channel. It requires thought, from personalization to CTR, targeted emails, and even targeting. But one thing is certain, this content format has consistently outperformed other digital marketing channels in terms of profitability channels. Email marketing and email marketing are great options for increasing your online sales.
Most of our email inboxes get flooded with automated newsletters. These emails are not only annoying but also give us an additional task on our commute to work: mark them as unread or unsubscribe from all of them.
Although it may seem counterintuitive to add to the noise, it is a smart move. Constant Contact reports that email marketing has a $42 average return per $1. Email marketing is an essential component of any marketing strategy. Your email campaigns’ success will depend on how well they are written.
Get the Email Marketing Planning Template now!
What is an Email Marketing Campaign?
A series of emails used by a business to communicate with customers and prospects is called an email marketing campaign. These emails contain planned content with the purpose of encouraging engagement or nurturing leads.
HubSpot believes email campaigns are an essential part of inbound marketing. They have a philosophy and a process that allows marketers to meet buyers at every stage of their journey.
Inbound marketing recognizes that not everyone is ready at the moment to purchase from you. Email is an important channel because of this.
You can stay in touch with your customers via email. It is important that all recipients of an email campaign opt in to receive the content, and that each piece provides something valuable.
These are just a few examples of the different purposes that your email campaign might serve:
Traffic generation – Email is a great channel to promote your high-value content on your site.
Awareness is key – Not all people who sign up for your email list are ready to make a purchase decision. Email marketing can be used to keep your customers in the forefront of their minds and provide them with relevant educational content.
Lead nurturing – You should keep your top priorities in mind. This will allow you to identify leads with high purchase intent and offer conversion-focused content that “nurse” them towards a sale or at least sales readiness.
Revenue generation – Email marketing campaigns can be created for existing customers to promote cross-sell and upsell opportunities. Campaigns can be created to convert leads close to making a purchase decision. For example, you might create “abandon cart” campaigns to recover sales conversions lost.
There are many options available for email marketing that is effective. These 10 email marketing tips will help you get started in just 60 seconds.
Are you ready to dive deeper? To attract attention in busy inboxes, email marketing campaigns must be written well. Let’s talk about how to create an email marketing campaign that is effective.
How to execute an email marketing campaign
Use an email planning template.
Identify your campaign goal.
Know who you are emailing.
Try to imagine yourself as the buyer.
Create a targeted list.
The campaign timeline should be established.
Plan your follow-ups and emails.
Create subject lines that are click-worthy.
Create copy that is appropriate for them.
Your brand assets should be created.
Use an email builder to bring it all together.
Include clear calls for action.
Include personalization elements.
Always offer an option for them to opt-out.
Make sure you test your emails to make sure they work on every device.
Keep an eye on your metrics.
1. Use an email planning template.
Excel Email Planning Template
Get this Planning Template
Before you begin emailing all your customers, it is important to have a plan. HubSpot has created this email planning template for you to help you decide who you are emailing and who you want to suppress from your contacts list. Get the template now to organize your email campaign planning.
2. Identify your campaign goal.
Find the outcome you desire
Do you want to clear your mind?
Promote a new product
What is the next step after an abandoned cart event?
Keep your audience in mind.
Different campaigns will produce different results, so different strategies are required to achieve them. After defining the purpose of your campaign you can create the targets that you want to reach. You can use quantitative data to determine if your campaign was successful by including specific metrics in your goal.
3. Know who you are emailing.
Meredith Hill’s famous saying, “When you talk to everyone, you don’t speak to anyone”? Hill’s point is that you should not reduce your message in order to appeal to everyone. This is a waste of opportunity to create high-value, relevant, and specific content that speaks directly for the recipient.
This is the key to an effective email marketing campaign. You must identify your audience and use email segmentation to make sure you are delivering the right message to the right people at right times. This will allow you to be more creative with your messaging.
4. Try to imagine yourself as the buyer.
Once you have identified the outcome and goals, it is time to strategize how you can provide value to your buyer persona to make them convert, engage or take the action that you want. Voici some questions to consider:
What is the secret to their subscription?
What is important to them?
What can you do to engage and delight them
5. Create a targeted list.
It is important to know who your target audience is and what they want. The segment must be built. What properties does your buyer persona share in common? What does your CRM say about these properties?
Although your software is intelligent, it doesn’t automatically recognize which recipients you are sending emails to. Are the emails sent to all recipients going out at once? Or do they need to meet certain criteria before being enrolled in the campaign or sequence?
6. The campaign timeline should be established.
One campaign may only require one or two emails. Another campaign might involve a long-term nurturing campaign. Your email sequence should be tailored to the length and stage of the buyer’s buying cycle. This means that you should send the right message at just the right moment.
7. Plan your follow-up emails.
Once you have a list of who you are emailing and their reasons, you can start to plan how to get them from A (wherever they are) to B, where you want them to go, the goal of your campaign.
Multiple touchpoints may be required over the course of the campaign’s duration. Follow-ups may be based on actions taken by each recipient. These emails should be planned out. You must outline the main message and take-away of each email.
Remember that not all emails can do everything. You can have multiple emails in your email campaign. Consider taking your email recipients on a journey, with each email serving one purpose. This will increase your chances of each email succeeding in its role towards achieving your goal.
If you are running a lead nurturing campaign, for example, you may send a few emails to educate them about the process. Then, you can move on to more conversion-focused content.
You will need more emails if the sales process is longer.
8. Create subject lines that are click-worthy.
Your email’s subject line is what will keep you from opening the rest of the emails. Your buyer persona won’t be exposed to your content until they click the subject line. Keep this in mind when writing copy that makes them want to read more. This is how you can achieve that:
Engage their curiosity
You can open a loop that will be closed in your email body.
Use your unique voice to initiate the conversation
9. Create copy that is appropriate for them.
You can create engaging copy for your email list once you know what the purpose of each email is and have the subject lines. You should consider where your audience is at the buying cycle and what type of content they will find helpful. It doesn’t make any sense to promote products if your subscribers are mostly in the awareness phase of the buying process.
10. Your brand assets should be created.
A wall of text is not what people want. Visuals can help recipients understand the message quickly. Intentional and well-placed imagery can actually increase click-through rates. So think about not only what you want, but also how you want it to be said. Use visuals to support your message.
11. Use an email builder to bring it all together.
After you have written the content for your email, you will need to create them in the email software program you are using.
There are many options available depending on your needs. These include HubSpot and MailChimp as well as Pabbly Email Marketing, Constant Contact, and MailChimp.
You can easily create, optimize, personalize, and personalize your email campaigns with a comprehensive email builder.
12. Include clear calls for action.
Keep in mind that if your email is taking up time and inbox space of your audience with another email, it must be a purposeful message. Think about what you want recipients to take away with the email.
Most cases will require you to include a call to action (CTA), so that they can take further action.
Do not confuse your email contacts with too many options. Each email that you send should contain a single action you want the recipient to take. Next, tell them what action to take and then set expectations about what will happen when they do.
The purpose of the CTA will vary depending on your audience’s buyer journey stage and the goals you have for your email campaign. You may want to simply engage them with more content or get them to buy.
No matter what the question is, it’s important to follow CTA best practices. This includes asking clear questions and emphasizing it using contrasting design elements.
13. Include personalization elements.
Think about the experience. Are your email recipients content to be a part of a large group of people? Do they prefer a personal experience that feels like you are talking to them directly?
While automation can help save time, it shouldn’t be at the expense of the user experience. Market emails should be tailored to the reader and include relevant information.
Swap the “Dear Sir/Madam”, at the minimum, in favor of their names using personalization tokens.
14. Always offer an option for them to opt-out.
You should not include people who aren’t interested in reading your emails. They will reduce your open rates and increase the spammy nature of your emails. CAN-SPAM guidelines also state that you must always give them the option to unsubscribe from your emails. This opt-out link is usually located in the footer section of every email you send.
15. Make sure you test your emails to make sure they work on every device.
After you have completed your email, make sure to review them before pressing the Send button. Email marketing campaigns that work are optimized for mobile, tablet, or desktop devices will be more effective. Send them to a colleague as a test and check them on multiple devices and email clients.
16. Keep an eye on your metrics.
Take notes as the campaign progresses. What are your open rates and clicks rates? What was successful and what did not? Are you on track for achieving your campaign goals?
You can learn more about your audience by paying more attention to data. This will help you create more effective campaigns for the future.
Need a refresher course on mastering marketing email? This video will help you get started.
You now know how to use email marketing responsibly. Get some inspiration from these masterful email marketing campaigns.
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Example of the Best Email Marketing Campaigns
You probably have an email address if you are reading this. You’ve likely been sending and receiving email for many years and have probably received some suspicious emails in your inbox.
We bet they weren’t unexpected or uninformative.
Email has stood the test of time but many marketers have neglected to update their strategies since its conception. We’ve put together a list of examples of email that will inspire you to send modern emails to your recipients to make sure they are receiving the best possible.
Marketing Campaign: Email Preferences
Your customers expect great companies to be constantly evolving. They don’t expect to hear about these changes, as too many companies haven’t lived up to their end of the bargain.
This ModCloth email is a refreshing change of pace. You should give your customer or lead a clear and fair warning if you are going to change how you communicate with them. If they don’t agree, you can adjust their email to make it more user-friendly.
It establishes expectations for communication going forward so the buyer persona can decide what is best for them.
Email Marketing Campaign Example: Modcloth — “We are making changes to the email program!”
2. Tory Burch
Marketing Campaign: Promotion
Did you see it? Did it move? It’s pretty cool! This animation separates Tory Burch’s email from the rest of the immobile messages in their inboxes. The promotion is also framed as a private sale to leverage exclusivity. This positioning often makes recipients feel special and encourages them take advantage of the unique opportunity presented to them.
Why it works
Emails can become impersonal, dull, and uninteresting. This email defies these expectations, but doesn’t go overboard.
Example of an Email Marketing Campaign: Tory Burch Private Sale Invitation
Marketing Campaign: Re-Engagement campaign
RunKeeper uses this informational email to try and reengage users who have been lost. The copy highlights the latest changes to the app and the benefits. This encourages recipients to try the app again. The recipient might not be aware of certain benefits they have received since their last use of the app.
Why it works
The content feels more welcoming and less aggressive with small inclusions such as the “Hi friend”, greeting, and “You rock” closing.
Email Marketing Campaign Example: RunKeeper. “RunKeeper Elite looks pretty fresh these days, and we’d love to have you give it another go!”
Marketing Campaign: Promotion
Another great example of animation used to create an interesting email marketing design is this: The swipe motion, which is used to give recipients a glimpse “under the hood”, of their email tool, is more engaging than static text and encourages readers to dig deeper into the content. The header is a great way to clearly state the purpose of this email.
Why it works
It’s subtle and works well with the body of the email. It works well with the email’s design, creating a focal point that is both complementary and contrastive before the reader gets to the rest of it.
Email M arketing Campaign Examples: Litmus – “Tried unsuccessfully to see how responsive design works underneath the hood?”
Marketing Campaign: Email Preferences
Loft wants to show their appreciation for your mixed-value, crazy inbox. Loft requests that recipients update their preferences in order to deliver a more personal experience. This customer-focused email makes the recipient feel valued and important.
Why it works
The slogan “Happy Inbox. Happy Life” is used to center the recipient’s needs. The copy, which is paired with a simple CTA of low friction, is effective and easy to read.
Email Marketing Campaign Example: Loft “Happy Inbox, Happier Life”
Promotional Marketing Campaign
It’s something you’ve probably heard a million times, and a few thousand times it may have been from us: Your calls-to-action should be urgent. This is what motivates leads to take action. UncommonGoods’ email creates a sense of urgency and focuses on the importance of acting immediately.
Instead of saying “Order your Mother’s Day Gift NOW before Preferred Shipping Ends!” This email asks: “Do you think Mom would have preferred a quicker delivery?” Yes, she would. Thank you for reminding us before it’s too late. I don’t want my gift to go to the dog house after Mother’s Day.
Email Marketing Campaign Example: Uncommon Goods. “Don’t You Think Mom Would’ve Like a Faster Delivery?”
Marketing Campaign: Customer Delight
JetBlue is our email marketing hero. They continue to deliver their charming marketing in this cheeky campaign that aims humorously to reengage customers. The campaign is fun and easy to understand, with every element, from the header to the three witty points to the actionable, contrasting CTA, working together to make it a charming, promotional, but not pushy, campaign.
Why it works
The copy is full of airline jokes and friendly personality. It is easy to relate to and sounds like it came from a friend. This will encourage a positive response.
Email Marketing Campaign Example: JetBlue “It’s Our One Year Anniversary”
8. Harpoon Brewery
Marketing Campaign: Customer Delight
Harpoon friends are wonderful, aren’t they? This quick, simple email feels like it’s from a friend. That’s why it’s so powerful. It’s easy to make email campaigns feel robotic in this age of automation. While I am certain this email was automated, it still feels very human.
To strengthen your relationship with existing customers, you might consider sending a quick email such as this one to let them know that you are thinking of them.
Personalization: This email was personalized from the time it was sent (birthday) to its salutation.
Example of an Email Marketing Campaign: Harpoon Brewery, “Happy Birthday Carly!”
9. Rip Curl
Marketing Campaign: Promotion
“JOIN THE REVOLUTION”
This headline is quite powerful, don’t you think? Rip Curl, an Australian surf apparel retailer, uses urgency and our psychological need for being part of something to create an email headline which jumps off the pages. This positioning is intended to make people believe there’s a revolution taking place, and that it’s their turn.
Why it works
People want to be part in something bigger than themselves. This email will encourage them to buy this watch.
Email Marketing Campaign Example: Ripcurl “Join The Revolution”
10. J.Crew Factory
Marketing Campaign: Promotion
The struggle to wrap gifts is real for many people. J.Crew Factory saw this problem and created this email as a solution. Gift cards are a great option for people who can’t wrap gifts in a Pinterest-esque way. In an attempt to not exclude anyone, the email provides two options for purchasing a gift card: in-store or online.
To lower the purchase barrier, they have also included a map showing the location of the closest store at the end.
It is humorous and low-stress.
Example of an Email Marketing Campaign: J.Crew Factory. “If your wrapping looks as this, you might want to give them a giftcard.”
11. Charity: Water
Marketing Campaign: Engagement
Many people forget to mention transactional email when they talk about email marketing. These are emails that you receive in your inbox when you complete a specific action on a website. It could be filling out a form, purchasing a product, or updating you about the status of your order. These emails are often plain text messages that marketers forget to send.
Charity: water was a different route. Donating to charity: water is a big step. It takes money a long way. Charity: Water uses automated emails to inform donors about the impact of their donations over time. Most charities won’t tell you about this journey. The project timeline and table accompanying it make it unnecessary to even read the email. You can know right away where you are in this process so that you can get on with other things in your inbox.
It engages the audience and shows the effect their actions have had on the organization.
Email Marketing Campaign Example: charity.water “Progress Update”
12. Brooks Sports
Marketing Campaign: Engagement
Desiree Linden became the first American woman in over 30 years to win the Boston Marathon. Brooks Sports was her apparel and shoe sponsor. It was a chance to celebrate their long-standing partnership. The email campaign that resulted was almost exclusively focused on the amazing achievement of the Olympic marathoner.
This email campaign shows how companies can show their loyalty and add value to products that their most loyal users have chosen. The blue CTA button that is located at the bottom of this email reads “See Desiree’s favorite gear.” Are there better products than the ones worn by America’s most famous legends?
Everyone knew Desiree’s name after her victory. Brooks Sports was there to help with an email that would be read and forwarded.
Email Marketing Campaign Example: Brooks Sports, “Boston 2018-One for the History Books”.
Marketing Campaign: Engagement
Uber’s emails are simple and elegant. Email subscribers receive emails such as the one below to alert them about promotions and deals. We love the concise description and clear CTA, which is perfect for subscribers who scan quickly through emails.
These are followed by a step-by-step, but still detailed, explanation for those who wish to know more.
We love the consistency of Uber’s email design with its brand. The emails, like its website, app, social media photos and other parts, are represented in bright colors and geometric patterns.
Why it works
Its communications and marketing assets all tell the brand’s story. Brand consistency is one tactic Uber has mastered to build brand loyalty.
Email Marketing Campaign Example: Uber – “Connect your calendar, streamline your schedule”
Marketing Campaign: Customer Delight
TheSkimm’s daily newsletter is a favorite of ours, especially because it has a clean design and short, punchy paragraphs. Newsletters are not TheSkimm’s only strength when you consider email. Below is their subscriber engagement email, which rewards one subscriber for being a subscriber for at least two years.
It’s fun to send emails that are triggered by milestones like birthdays and anniversaries. Who doesn’t love to celebrate special occasions? An anniversary email is a great way to celebrate special occasions. They don’t require subscribers input additional data and can be used by a variety of recipients. The timeframe can also be adjusted based on the business model.
TheSkimm asked Mineo if she would like to be a brand ambassador by becoming a loyal subscriber. This would require her to share this link with ten of her friends.
Email Marketing Campaign Example: TheSkimm “Happy Skimmversary”
15. Mom and Dad Money
Marketing Campaign: Questionnaire
You think you know everything about your customers who read your marketing emails. What percentage of your assumptions about them are true? Your readership and interviews are the best sources of information to create buyer personas that are strong.
Matt Becker, of Mom and Dad Money, does exactly that — and it’s very, very good.
Here’s an example email I received once from this brand. It’s not very well designed, but that’s what’s important. It’s a simple email asking for a favor from a colleague or friend.
Why it works
This initial email was great. But Matt’s response to my questions was outstanding. Within days of me responding to the questionnaire, Matt sent me a detailed email thanking my for answering the questionnaire. He also provided links to helpful resources and advice. His business acumen, communication skills and apparent dedication to his readers impressed me greatly.
Email Marketing Campaign Example: Mom and Dad money – “Can you help me real fast?”
Promotional Marketing Campaign
My colleague Pam Vaughan clicked on this email from Birchbox, a beauty subscription service. The subject line was “We Forgot Something in Your February Box!” The subject line read, “We Forgot Something In Your February Box!” You can see that Birchbox did not forget to include the discount code in her February box, but it was a clever way for her to be noticed.
The discount code was actually a bonus promo code for Rent the Runway. This dress rental company is likely to fit the interests of most Birchbox customers. It certainly did not disappoint. This is a wonderful co-marketing partnership.
It caught her attention and brought some unexpected joy.
Email Marketing Campaign Example: Birchbox — “Oops!”
Marketing Campaign: Promotion
GIFs are my favorite thing. They are easy to consume, catch your attention, and have an emotional impact. For example, the Postmates email with a fun GIF that makes you want to eat Chipotle.
Animation GIFs can also be used in marketing. They can show a funny header, draw attention to a specific part of an email, or showcase your products and/or services in action.
It centers the product in an attractive and fun way.
Email Campaign Example: Animated Nachos Gif
Email Campaign Example: Postmates. “What do you call a tortilla chips that works out?” A macho nacho.”
Re-Engagement Marketing Campaign
It might seem difficult to love an email from someone you don’t know, but it is possible. Dropbox came up with a clever way to make the “come back” message more appealing. Thanks to two cartoons and an emoticon, email can be funny and cute.
The email was also kept brief and sweet to emphasize that Dropox did not want to interfere with the recipient’s privacy. It just wanted to remind them that Dropox exists and that it can be of assistance. You might offer a coupon or incentive to encourage recipients to return to your service by sending these emails.
It uses the Dropbox logo to show their product in a unique and creative way.
Email Campaign Example: Dropbox
19. InVision App
Marketing Campaign: Newsletter
InVision’s weekly roundup includes their top blog posts, favorite design links, and an opportunity to win a t-shirt. (Seriously. Each week, they give away a brand new design. Sometimes they also have fun survey questions that crowdsource ideas for their blog. For example, this week’s survey asked subscribers what they would do without the internet.
Why it works
InVision’s newsletter is a wonderful mix of content. I also love the balance between images, text and photos. This is particularly important because InVision’s newsletters are long. Below is a sample. We also like the clever copy for the CTA buttons.
Email Marketing Campaign Example: Invision “Designing with your Developer in Mind”
20. Cook Smarts
Marketing Campaign: Newsletter
Cook Smarts’ weekly newsletter, “Weekly Eats”, has been a favorite of mine for quite some time. Every week, the company sends me delicious recipes via a meal plan. It’s not just because it has delicious recipes, I love its emails.
Cook Smarts emails are a delight. Each email has three sections. One for the menu, another for cooking tips, and one to show how to do it. This means that you don’t need to search for the most relevant part of Cook Smarts’ blog posts. You know where to look for an email.
Cook Smarts’ “Forward to a Friend” CTA at the top-right is also a favorite.
Emails can be shared easily over email. You should remind your subscribers to send your emails to family members, friends, and coworkers.
Email Marketing Campaign Example: CookSmarts – “Weekly Eats”.
Marketing Campaign: Email Preferences
We know that saying goodbye can be difficult. So we thought we would give you the opportunity to rethink your decision. This was the subject of an automated unsubscribe email sent by HireVue. We love the easy, guilt-free messaging, from the humorous header images to the excellent CTA button copy.
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