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|List of Countries||Data Count|
|Antigua and Barbuda||414531|
|Bosnia and Herzegovina||13248|
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|Czechia (Czech Republic)||6157452|
|Democratic Republic of the Congo||442570|
|Papua New Guinea||1745|
|Saint Kitts and Nevis||46854|
|Saint Vincent and the Grenadines||21254|
|Sao Tome and Principe||34751|
|Trinidad and Tobago||4457|
|United Arab Emirates||45789|
|United States of America||117400000|
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Search terms used to look very static: “Berlin sights”. Today this is no longer necessary, instead the search is more natural: “What sights are there in Berlin?” This is possible because Google has become significantly more intelligent in recent years. The search engine is pretty much able to recognize the intention behind a search. For this, a “translation” of the search query takes place behind the scenes: If you search for “Which pizzeria near me delivers home?” B. “Pizza Delivery Service 04205”.
Intelligence therefore not only includes understanding the search intention, but also knowing, for example, where you are currently located. All of this contributes to delivering better, i.e. more relevant, search results.
This is exactly why holistic content has become established. If you want to rank well for a keyword today, you have to offer texts that go into depth, illuminate a topic from different perspectives, answer questions and offer solutions. If a text fulfills these requirements, then it is relevant and will be recognized accordingly by Google. Such a text is naturally full of keywords and synonyms without having to optimize it.
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In practice, it has therefore become established to specify the direction for each page with one or two head keywords and then concentrate on the long tail with synonyms, changes of perspective, questions and related search queries.
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This is not due to the system behind the website, but to its lack of optimization. As a photographer, you compete with numerous competitors – including many amateur photographers – for the top positions on Google. Because if you are looking for a photographer, 98 percent of them do so with the market leader among search engines.
If you google, you usually stay on page one of the search results. However, apart from the paid advertising space, there is only space for up to ten websites. If you don’t want to end up in digital insignificance with your website, then you can’t avoid search engine optimization ( SEO ).
Before you dive into search engine optimization, you should be aware of what Google is and what makes Google tick. The focus of the group is still the search engine, which has a market share of 95 percent in this country. Because it looks the same across Europe, competitors like Bing and Yahoo are virtually irrelevant and SEO always refers to Google’s algorithm.
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Search engine optimization is based on two pillars: OnPage and OffPage optimization . On-page optimization includes all measures that are carried out directly on a website. They are of a content, structural or technical nature. Off-page optimization, on the other hand, deals with all external SEO factors.
Influencing the ranking through SEO is supported by Google as long as it does not violate the guidelines for webmasters . Forbidden SEO measures are penalized by Google with a penalty, which in the worst case results in exclusion from the index.
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In order to achieve the company’s goal, Google is constantly working on improving the search algorithm. As a result, search engine optimization is a dynamic and lifelong process. What worked yesterday may already be obsolete today.
If you use Google, you enter a search phrase into the search engine’s search box. Google then presents the best search results for that search query. If you want to be found by your Worldwide HNI Contact Directory,Worldwide HNI Database Pack,Worldwide HNI Email Addresses List,Worldwide HNI Emails List,Worldwide n HNI Marketing Database,Worldwide n High Networth Individuals email lists,ultra hni clients,hni marketing,hni database provider,hnwi database,hni data, target group, you must therefore first find out which keywords they are looking for. Because only if you deal with the content of these keywords on your website, it can also be listed with the keywords.
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Instead of rushing to find the keywords that have the highest search volume, you should first analyze your competitors. As a single player, you rarely stand a chance against big players. It will therefore be difficult to get to the top quickly and cheaply for the keyword “wedding photography”. But do you even have to?
With the keyword “wedding photography Sankt Augustin” you specify your target group and reduce your competition at the same time. If you combine the keyword “wedding photographer” with the words “book” or “costs”, you will also reach the group that not only wants to get superficial information, but also has a very specific intention to book and buy. Although you might get fewer visitors with these keywords, you will typically have a higher conversion rate.
Basically, the competition among single or short tail keywords (e.g. “photographer”) is relatively strong. That is why SEOs now focus more on long-tail keywords (e.g. “Photographer for family pictures in Aachen”). Mid-tail keywords (e.g. “product photographer in Bonn”) are an ideal compromise between keywords that are too generic and too specific. They therefore promise the best chances of success.
Anyone looking for something wants quick results. You probably know that from yourself: If a website you clicked on in the search results does not load quickly enough, click Worldwide n HNI Email Marketing List,Worldwide n HNI Emails List,Worldwide n HNI Mailing List,buy High Networth Individuals email database,Worldwide High Networth Individuals email list,Worldwide n High Networth Individuals email database,All Worldwide HNI Email Database, the back button of your browser and call up the next suggestion. The website not only missed a visitor who might even have become a customer. No, worse: the website sends bad user signals to Google. You will learn why this is so dramatic in the further course of this guide.
So a lot depends on the loading time of a website, which is why it has become one of the most important ranking factors in recent years. Unfortunately, of all things, it is images that take a toll on the loading time. Fortunately, the web doesn’t need photos with 20 million pixels and a size of more than five megabytes. To be honest, you as a photographer would be pretty stupid if you made your lavishly photographed works available to the picture thieves in the best possible quality.
By compressing your photos and, if necessary, scaling them, you reduce the file size considerably and thus increase the loading speed. On normal websites, 50 percent of the image quality is completely sufficient. The untrained eye will not see any difference anyway. As a photographer, you are welcome to add a little more, especially if the images take up a lot of space on your website. Even 80 percent quality noticeably reduces the file size.
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Specifying the image size in the Img tag (see info box under Images SEO), with which the images are integrated in the source code, has a major effect on the loading time. If you define “height” and “width” here, a placeholder is set while the image is still loading. This means that the rest of the page can be built up by the browser before the image has been fully loaded. This has the effect that the overall charging time is reduced. The size is given in pixels.
The fact that Google differentiates between desktop and mobile when it comes to loading times already makes it clear how important websites are to search engines that also look good on smartphones and tablets. Many websites already have more views from mobile devices than from the desktop. That is why the mobile-first strategy is already being pursued in many cases, in which the mobile version of a website is in the foreground.
With a responsive web design, you can ensure that your website is optimally displayed on the 28-inch monitor, laptop and smartphone. Pages that are not optimized for smartphones and tablets are difficult to use. However, usability is another ranking factor and also influences user signals.
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The reference to the user signals runs like a red thread through this guide and through the search engine optimization. Experts still disagree as to whether these signals bulk email database,email list providers,targeted email lists for sale,phone number database,delhi ncr mobile number database,mobile number database delhi,sales database,world email database,buy email id database,purchase email database Worldwide ,Worldwide email list,buy email list Worldwide , actually directly influence the ranking. It is clear that they somehow flow into it, but how nobody really knows.
If you look at the source code of a search results page, you can see that Google collects a large amount of data today. Google no longer just forwards, but registers how often a link is clicked ( click through rate ), whether the visitor stays briefly (short click) or long (long click) on the page (time on site), whether there are any more Calls up pages or leaves them again on the entry page (bounce rate). These are all values
Your website is listed on Google’s search results page in the form of a so-called snippet. This consists of the title of your website, the URL and the page description. With these few lines of text, you must be able to generate interest in the website behind it. Refer to the keywords you have optimized for by the title and description. Try to arouse attention and curiosity. Make full use of the 70 or 320 characters, if only to take up the maximum space on the page and thus offer the maximum click area. A generator helps to optimize the snippet and thus to improve the click rate.
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Basically, however, there is a consensus that higher click rates, longer dwell times and low bounce rates have a positive effect because the website signals relevance.
Unless you are an internationally sought-after star photographer who specializes in haute couture or predators in the wild, then your clients will usually come from the region. Therefore, you should definitely optimize your website for local search queries (“Fotostudio Sankt Augustin”). Google has its own index for local companies.
If Google knows the whereabouts of a user, for example through the IP address, search results from the region are (also) displayed to him in the organic search. If it is a search term that clearly has a local reference (e.g. “hairdresser” or “pizzeria”), the local listings are also displayed in a box above the organic search results. The knowledge graph to the right of the search results can also contain local elements. There are also local entries in Google Maps. So a lot of potential!
The basis for good local optimization is first and foremost good OnPage optimization. You should also create a local reference with your content. It is also essential that you gain access to your company profile on Google via Google My Business .
If Google already has information about your company, for example from business directories such as the Yellow Pages, you can adjust information such as address, telephone, homepage and opening times here. It is important that you all over the internet the same contact state and also to an identical spelling eighth. This strengthens Google’s trust in you and promotes local SEO. A company description is also provided.
As a photographer, you’ll be happy to see that photos play a huge role on Google My Business. You can and should upload these directly. The images are displayed together with the basic data in the Knowledge Graph and represent your company. Photos also increase the click rate. As a photographer, you should definitely upload a photo of yourself and your logo. Pictures showing you at work are also recommended. You can even present your photo studio in 360 degrees.
An important part of Local SEO are also the company reviews, which are submitted directly to Google. Feel free to ask satisfied customers whether they are willing to rate you on mobile number database provider,marketing database Worldwide ,company database Worldwide ,student mobile number database,hni database hyderabad,hni customers database,hni database,buy database mumbai,database providers in bangalore,buy database for marketing Worldwide ,mobile number database provider in Worldwide ,best database providers in Worldwide ,database vendors in Worldwide , Google. But do without purchased reviews, which can send negative signals due to a lack of authenticity.
It was actually a harmless animal, always neatly dressed, that terrified the industry. Since then, April 2012 marked a turning point in search engine optimization . Back then, Google let go of the penguin and changed the search algorithm more massively than ever before. Many websites b2b email database,best email list providers,b2b email list providers,Worldwide n phone number database,targeted email database,bulk mobile numbers database,cell phone number database,database purchase,purchase email database,purchase list,Worldwide n email id,corporate email id database, with top positions have disappeared in the search results in the insignificance, which begins at the latest from page two. Perhaps it was just a clever move by Google to name the algorithm update after a bird that cannot fly at all.
Until the first Penguin update, the link building functioned according to the motto “a lot helps a lot”. Every SEO was intent on generating more backlinks than the competition. That in turn led to the commercialization of link building and ultimately to its perversion. Links were even “bred” on link farms. This kind of deeply negative manipulation of the search index was such a big thorn in the side of Google that the search engine caused a bang. With the Penguin update she succeeded in an ingenious way to put an end to the ghost.
However, Penguin was not a stab in the back, but rather a warning shot. It was probably due to the shock of those affected that backlinks were already declared dead as a result of the updates by some SEOs. The fact is: backlinks are still among Google’s 200 ranking factors. And since Worldwide email providers list,mobile number database,buy b2b email database,buy database,buy database for marketing,bulk email lists for sale,delhi mobile number database,mobile no database,database provider companies in Worldwide ,database selling companies in Worldwide , March 2016 we have also known that links, together with the content of a website, are one of the two most important ranking factors . The link paralysis has promptly subsided and the link trade is flourishing as if nothing had happened.
But a lot has happened. While it used to be enough to be agile and constantly provide quantitative replenishment on the link front, link building has changed massively today. The focus has shifted to quality, while quantity only plays a subordinate role for backlinks. Therefore, it is less the link types that have changed than the sources and the context of the links.
The authority links are the focus of desire today. This refers to backlinks from well-known and trustworthy websites that have such a good reputation because they offer content that is in demand and relevant. They pass on exactly what Google wants to measure on the basis of the backlinks: their trust. Every link to a website is a recommendation and strengthens the reputation of this domain. The better its image, the higher it will climb in the search results.
In order for a backlink to really be equivalent to a recommendation, it must be set voluntarily by the link source. And, of course, it only does this if the link target thematically buy Worldwide email leads,fresh Worldwide email leads,Worldwide company email list,b2b email list Worldwide ,best email list providers in Worldwide ,business email list xls 2019 Worldwide ,email id database Worldwide ,list of Worldwide email address,Worldwide email contact list, matches the editorial article from which it is linked. For Google, the context of the link, i.e. the content around it, also plays an important role. Only if this is relevant is it a good backlink. The distinction between good and bad backlinks, positive and negative impulses, is another consequence of the Penguin update.
With this distinction, the search engine is helped by the user signals, which have gained enormously in importance in recent years. Each link not only transmits link juice, but also user signals such as the click rate, the length of stay and the bounce rate. Google interprets these values
Today a backlink only works if the gears trust, content and user signals mesh seamlessly and jointly drive the gear that promotes the website to the top in the search index. It is precisely this crucial fact that makes link building more difficult and expensive than it used to be. A lot of work and time has to be invested in a link that combines these positive properties.
This is exactly where link trade comes into play again, which impressively proves that those believed dead simply live longer. After nobody wanted to burn their fingers at first, word got around that backlinks are still one of the most important ranking factors. This also led to the fact that link trading is more lucrative today than ever before.
Even weak websites can charge at least 200 euros per link if the framework conditions are right. High quality links from authority sites range between 500 and 5,000 euros. If trust and traffic meet in perfection because the article with the link runs on the home page of a well-known portal, top prices of over 10,000 euros can be achieved.
The high prices are also due to the fact that authority sites such as news portals are very reluctant to sell links. These coveted backlinks can only be obtained by agencies that have database sellers Worldwide ,online sellers database Worldwide ,bangalore mobile number database,buy mobile number database,get mobile numbers database,mobile database provider,mumbai mobile number database,assam mobile number database,b2b Worldwide database,mobile phone number database Worldwide , long-term, trustworthy contacts. Middlemen are driving up prices even more.
Although link trading is flourishing again, link buying remains a method of link building that Google has declared to be inadmissible. Anyone caught doing this must, as ever, face a penalty, which in the worst case results in exclusion from the index. Because link trading is not to be equated with link building, there are still tolerated and even welcome methods of building backlinks.
However one interprets this: Link trading will remain a part of link building as long as backlinks have an impact on the ranking. This can be viewed as reprehensible or as legitimate. But even if money flows, it now depends on who is linking, from which content, where the link is placed, which anchor text he has, which user signals he sends and so on.
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Link building has another dimension: An authentic, organically grown link profile strengthens a domain and thus protects it from backlinks that send negative signals and were specifically launched by the competition in order to ensure penalties by Google, from which the competition ultimately wants to benefit . Often these are links from overseas casino or porn sites. If these do not match the otherwise clean link profile, Google will see through the dirty attack relatively easily.
o backlinks have multiple uses, and most importantly, they still have them. Even the link trade is benefiting from rising budgets again. Large companies that have understood the Worldwide n email database,buy Worldwide n email database,buy bulk email list Worldwide ,buy business email,all Worldwide email database,Worldwide n companies email database,Worldwide n email address database,b2b email database Worldwide ,all Worldwide business database,targeted email marketing Worldwide , sustainability of search engine optimization are again jumping into five-digit monthly amounts and making link trading a million-dollar business.
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SSL certificates are usually chargeable . However, there are also some providers (e.g. Let’s Encrypt ) who lure with free certificates. These should not be demonized in principle, after all, such a certification can be quite expensive, especially if you have several domains and websites. However, free certificates are usually only suitable for simple pages on which no data is requested, such as smaller company pages or blogs.
s soon as the certification authority’s certificate is available, it can be installed. It is important to know that the installation takes place with the host and not with the domain operator, if there are any differences. How exactly the installation works depends on the web hosting product and the server’s operating system. Most certifiers and certificate brokers provide step-by-step instructions for all common email marketing data Worldwide ,bulk database provider Worldwide ,Worldwide n email database companies,b2b email lists for sale Worldwide ,b2b marketing email list Worldwide ,best email database Worldwide ,business email address database Worldwide ,business email address list Worldwide , platforms. The web hosts also usually have instructions in the FAQ area and also help individually if necessary. The installation is not rocket science and, with the help of the instructions, can also be carried out by laypeople with basic knowledge. After the installation it is essential to check whether it was successful. Online tools such as the SSL Check from SSLShopper help , which after entering the domain shows the IP address of the domain, the certifier and the remaining term.
The idea of
In the past, link building actually followed the principle a lot helps a lot. No matter where. But Google has become smarter and can now assess very precisely whether a link was created naturally or artificially. Today one good link is more useful than 100 bad links. See also the article on the value of backlinks .
This article tells you what the perfect backlink for Google has to look like so that it actually has a positive effect on the ranking of your website. Because Google has nothing against link building if it is done honestly and sensibly.
The property of footnotes in academic papers is that they refer to sources on the same or a similar topic. Text and source therefore have a thematic context. This is exactly what must be the case with editorial links. If a dog magazine links to a portal with stock market news, then the link is of an editorial nature, but there is usually no thematic relationship.
The context of the content is the second necessary condition for a link with positive SEO benefits. Such links usually want to provide further information on a topic. Thematically b2b email lists for sale,business email lists for sale,buy email addresses online,email address list for marketing,best mailing list companies,buy bulk email list,buy email list online,buy emails for marketing,buy mailing address,all Worldwide mobile number database,consumer email marketing lists, legitimate links are also known as contextual links.
While it is still relatively easy for search engines to distinguish editorial links from navigation and transaction links, checking the context is a bigger challenge. But Google is now quite good at that too. There are several factors that are analyzed to find out whether or not it is a contextual link. These factors explained in more detail below are also properties that the perfect link should have.
A link that is isolated in the footer or in the sidebar will hardly have anything to do with the content of the article. That is why such links that are outside the body text are hardly rated by Google. Even if it is a contextual link, there is little way for the search engine to determine this, as the following point proves. It is also noteworthy that links that are higher up on a page tend to be rated higher than links in the lower area.
Probably the most important criterion for context analysis is the text that surrounds the link. Google analyzes the words in the text and compares them with the text content targeted mailing lists,buy business leads,bulk email list,business contact list,consumer mailing list,buy business database,purchase email address,business email address list,buy consumer email list,marketing lists for sale,buy b2b mailing lists,business leads database,industry mailing list,buy customer lists,email address lists for sale,buy business email address,buy business data,consumer email lists for sale, of the link target. If there is an overlap, there is a very high probability that there is a thematic relationship to one another. That is why it is so important that there is a link in the body of the text.
Of course, it not only depends on which text flows around the link, but also what the link text itself is. The anchor text should show that the link serves to recommend further content on the topic. These can be keywords, but if possible not exact keywords. Links with “hard” keywords usually have all Worldwide mobile and email database,buy database Worldwide ,database purchase Worldwide ,buy an email database,where to buy email database,purchase manager email id list,all Worldwide database,best email database provider Worldwide ,Worldwide n doctors email database,b2b database Worldwide ,b2b marketing lists Worldwide ,best email marketing lists Worldwide ,business email lists for sale Worldwide , a sales background and are filtered out by Google. Editorial links do not want to sell, but to inform. Equally unsuitable are meaningless words such as “here” and “read on”.
Only a link that is clicked is a good link. Admittedly, that is phrased a bit pointedly, because many text links lead to a rather low-activity existence. Your SEO effectiveness does not necessarily suffer as a result. However, there are good reasons to assume that links that are also clicked on have a much stronger influence on the ranking. In particular, if Google determines that the visitor remains on the linked page for a longer period of time. Because then there is apparently something interesting, i.e. thematically appropriate, to discover there. If the user immediately returns to the link source, the opposite is more likely the case. The link acceptance is similar to the length of stay and the bounce rate. For data protection reasons, Google can only measure this to a limited extent. The fact,
A scientific work never consists of just one source. An article is just as suspicious, especially if it is of a larger size if it only has one outgoing link. Multiple links in an article help buy business data in Worldwide ,buy business database Worldwide ,buy business email leads Worldwide ,buy business email list Worldwide ,buy consumer email list Worldwide ,buy email list online Worldwide ,company email address database Worldwide ,consumer email database Worldwide , the search engine verify context because it can match the topics of the various link destinations. With contextual links, not all linked pages have to deal with exactly the same topic, but they usually belong to a topic group.
However, too many references are not very effective. If the link provider is actively linking, each of these links receives less of the so-called link juice, i.e. the link force. If fewer outbound links compete with each other, the link juice flows more productively with each one. So each email company list Worldwide ,email list providers in Worldwide ,email lists Worldwide ,Worldwide b2b contact database,Worldwide hni database,Worldwide leads database,Worldwide n business mailing list,Worldwide n companies email id database,Worldwide n email database list, of these links is stronger. Unfortunately, this fact has led to lack of links in the past, which has made the links more valuable overall, but not necessarily made the search engines’ work easier.
A natural link profile is characterized by the fact that it consists of a large number of different links. Different in many ways. The anchor text of a link naturally varies, if only because there are different link types. The majority of the links usually even have an anchor text that is actually unattractive from an SEO point of view, namely the domain or the page name. Around 50 percent are considered common here, although the value can vary more or less significantly depending on the topic.
It is also normal for a website to receive links from very different sources over time. It would be unusual if editorial-contextual links, which are the goal of link building , were the only inbound links. Instead, it is usually the case that websites recommended by editors are also well received by users. Accordingly, it is quite normal for such pages to be linked in blogs, forums and social networks, not least through editorial reporting. Anyone who offers good content and has good editorial-contextual link building does not have to worry about these links any more. They almost come naturally.
Consequently, link variance also means that a website never only has high-quality do-follow links, but also the actually “worthless” no-follow links. The latter often come buy database for email marketing,buy consumer data,email id list for marketing,Worldwide n business email database,company email address database,companies that sell email lists,buy business email leads,buy email database Worldwide ,consumer email database,buy business email database,Worldwide n email list,email marketing lists Worldwide ,bulk email database Worldwide ,buy email database online, from blog comments, for example, because WordPress sets the links in comments to No-Follow by default. By the way: The link from Wikipedia is also a no-follow link!
At around 80 percent, the search for information is clearly the most common reason why a search engine like Google is consulted. The user has a specific question in mind or is looking for a solution to a problem (“red wine stain carpet”). It is characteristic of such a query that several buy email id,b2b marketing data lists,email database Worldwide ,buy email database uk,i need email addresses for marketing,Worldwide n mobile number list,mobile number database Worldwide ,business email database Worldwide ,mailing list Worldwide ,Worldwide n address database, search results pages are usually opened when searching for the answer or solution. Only very clearly formulated questions with unambiguous answers are characterized by quick satisfaction.
When asked when Angela Merkel was born, there is only one correct answer. In the meantime, Google itself answers questions of this kind in answer boxes above the organic search results and even during the automatic completion of the search query below the search box. What is a further step towards faster satisfaction of needs for Google, of course, does not necessarily please every site operator. Because the more Google advances from a source supplier to an answer machine, the less often websites are called up with the answer to the respective question. However, Google is dependent on these pages, because the search engine does not give the answer itself, but only displays it. Decorate with strange feathers, if you want to put it pointedly. If the user formulates his question, i.e. uses a question word (who, how, what, etc.), it is easy for Google to recognize information-driven inquiries and to display the corresponding search results. Queries are often made in abbreviated form. Anyone looking for “Sydney population”, “Multiple Sclerosis” or “Flashlight flashing” will also receive information pages. Google is able to translate these keywords, especially in combination, into questions. To do this, the search engine uses both the experiences it has had with all of its users and the individual experiences with the specific user.
For many search terms, topicality or regionality play a major role. Search queries such as “Bundeliga table” or “Weather Hanover” are inherently up-to-date. But even when searching for “Donald Trump” or “Turkey”, it is often about the latest news instead of the résumé or geography. Through the type and frequency of certain search queries, Google can analyze very well whether its users are currently more concerned with the holiday destination or the political situation in it. The more prominently Worldwide n email id database,Worldwide n email list download,Worldwide n journalists email database,sales leads database Worldwide ,email address database,b2b email marketing lists,sales leads database,real email addresses list,best place to buy email lists,online email database,email contact list, Google News is placed in the search results, the more important it is that a keyword is up to date. Mostly it is a subtype of information-driven search queries. Other search terms in turn have a high regional relevance. When we google for a craftsman or the town hall, we are usually only interested in the results from the area. If the topic is entered in combination with a location (“Blumenladen Herne”), it is easy for Google to classify the region. But even if you only search for “orthopedist”, regional search results are usually displayed. This has to do with the fact that we often consciously or unconsciously transmit information about our location to Google. Regional search terms can usually be assigned to transactional or commercial search queries.
Regardless of which implementation method is chosen, it is important to ensure that all pages with the same content are linked to one another. Not only must alternative regional or language variants be specified, but also your own. One speaks of bidirectional linking. This is the only way All Worldwide Latest Database,Buy Email Database and Mobile Database of Worldwide Online,Worldwide ‘s leading Best Buy Email Database,Worldwide n Email Id List Mobile Number Database,Worldwide n email address,buy Worldwide n email database online,buy investor email database,buy database of email addresses,buy email database australia,buy email database canada,buy bulk email addresses, for the search engine to understand the architecture of a website and to display the appropriate content. If, on the other hand, links are only unidirectional, the structure is broken and no longer valid from Google’s point of view.
Last but not least, the bidirectional linking is what leads to complex network of relationships, the more extensive a website is. It is therefore advisable to implement hreflang gradually. The best thing to do is to start by converting just one directory and observing the effects. In this way, greater damage can be prevented from incorrect use of the attribute.
The order in which the hreflang attributes are buy email marketing database,buy email database dubai,email marketing database Worldwide ,email address list Worldwide ,all email id list in Worldwide ,2019 Worldwide n Mobile Number and Email Database,All Worldwide Email and Mobile Database,Buy Email Database in Worldwide , specified is of no importance to the search engines. The more attributes there are, the more practicable and clear the alphabetical order is.
[color-box color = “mycustomcolor“] Tip: Tools and plugins
There are some useful tools that will aid in creating or validating the hreflang attribute. The hreflang generator from Sistrix indicates the correct code after specifying the URLs, languages
First of all, it should be made clear that the hreflang attribute in itself is not a ranking factor. However, its use indirectly contributes to search engine optimization ( SEO ). The length of stay of users who call up the geographically adapted page increases noticeably. Anyone who has ever called up an online shop with a foreign currency will be able to understand this. As a rule, the page is left quickly without looking for another country or language variant.
If the length of stay increases, the bounce rate decreases. With geographically coordinated pages, the user-friendliness increases automatically. The relevance for the user and ultimately also for the search engine increases.
[color-box color = “mycustomcolor“] Attention: Combination of hreflang and canonical attribute
John Mueller from Google recommends the combination of hreflang and canonical only in absolutely exceptional cases. Namely, if the content is really 100 percent identical. Even if the currency symbol is different, it should be avoided. This is because Google always uses the page title and description of the canonical page, which is not always appropriate. Inappropriately delivered snippets can lead to a drop in the click rate in this way. [/ Color-box]
If you have a website with more than one language variant and want to address international target groups, you should definitely use the hreflang attribute to tell Google exactly which page is intended for which target group. The implementation is basically not rocket science, but should Worldwide database for sale,email in Worldwide ,business lists for marketing,b2b marketing email list,All Worldwide Email id Database,Worldwide Email Databases Worldwide Mobile Number Databases,Worldwide Mailing List and Email Database,Worldwide n email database for email marketing,All Worldwide Email & Mobile Database,All Worldwide Email and mobile number database, be done with the greatest care in order to avoid possible risks. Even if hreflang per se does not contribute to increasing the ranking, the attribute leads to an improvement in some “SEO aspects” and not infrequently also to an increase in the conversion rate.
Anyone who brainstorms seriously will list a surprising wealth of potential keywords. And there will probably still be some missing. Keyword tools , of which there are now a large number, can help you identify related keywords. Most importantly, they show the search volume and the Buy Worldwide Email Lists Fresh 2019,Worldwide Email Lists and Database,2019 Worldwide n Mobile Number & Email Database,Email Database of Worldwide n Business & Companies B2B,Worldwide Email Lists & Database,Worldwide Mailing List & Email Database Worldwide n B2B Sales Leads,Buy Worldwide Email Lists Fresh 2019,Worldwide Email Lists and Database,2019 Worldwide n Mobile Number & Email Database,Email Database of Worldwide n Business & Companies B2B,Worldwide Email Lists & Database,Worldwide Mailing List & Email Database Worldwide n B2B Sales Leads, competition. Because most of the keywords that come to mind are likely to be pretty competitive. Therefore, it often makes sense to choose keywords that may be searched for a little less, but which can be optimized more easily and quickly due to the lack of competition. In this way one does not always achieve the significant range directly, but “small cattle …”.
If you don’t want to register with AdWords in order to be able to use Google’s keyword tool or if you don’t want to book / buy a paid tool, there are some alternatives to keyword research. Google Suggest, for example, completes suitable and particularly frequently searched terms when entering the search term. At the bottom of each search results page, Google also lists related search queries. Ubersuggest also suggests a variety of extensions for a search term. With Google Trends you can keep an eye on the development of keywords over time. WikiMindmap visualizes the association of articles on Wikipedia.
There are a number of timeless keywords that are always sought after by everyone. However, the competition for these keywords is very fierce, which is why you should optimize for niches such as “Wanderurlaub Sauerland” instead of “Vacation”. Regardless of what you ultimately optimize for, you should always keep an eye on your keywords and adapt them to the trends. Hiking is popular today, but tomorrow it may be yesterday’s news. Anyone who (recognizes) trend terms such as “smoothie” (food trend of the year), “post-factual” (word of the year) or “Aarhus” (Capital of Culture 2017) early on and is one of the first to optimize them, has it easy to position it attractively in the search engines in good time. When it comes to determining trends, Google Trends helps again. However, attention and sensitivity are also required.
The question that I’ve been asking myself for years is how important these non-linked mentions are for SEO. Finally, Google mentions, for example in its now freely available Quality doctor database,candidate database,real estate database,database companies,b2b database,email database marketing,realtime data provider,mcx data provider,us email database,customer data base,data purchase,travel agency database,ecommerce email database,delhi database, Rater Guidelines , that when it comes to the quality of a page, the mentions (page 15) should always be used to assess the quality:
” Look for information written by a person, not statistics or other machine-compiled information. News articles, Wikipedia articles, blog posts, magazine articles, forum discussions, and ratings from independent organizations can all be sources of reputation information. Look for independent, credible sources of information. “
“ Customer reviews can be helpful for assessing the reputation of a store or business. However, you should interpret these reviews with care, particularly if there are only a few. Be skeptical of both positive and negative user reviews. ”
“ It is also important to read the reviews because the content of the reviews matter, not just the number. ”
It is interesting at this point that in this paragraph only the Advanced Search Operators or Google Dorks are mentioned for research and not links.
Of course, I also believe that links are still a very important metric in order to be successful in the organic rankings, but I also think that mentions without links will even gain in importance b2b database marketing,schools database,database provider,sms database,doctors database,business data lists,export import data provider,database providers,commodity traders database,fundoodata database download,justdial database,delhi database with mobile number, in the future. Because this development has actually been recognizable since 2013 and the Hummingbird Update and has been more relevant than ever since RankBrain.
Search engine marketing is one of the most important sub-areas of online marketing and aims to improve the findability of a website by displaying it as possible on the database of Worldwide n railway,email database providers,student database provider,tech support data provider,database Worldwide ,database vendors in mumbai,database advisor,engineering students database,pune database,calling data for loan,data providers in delhi,database of travel agents in Worldwide ,mobile number data,medicine database,bangalore database mobile numbers, first page of search results. Since the route to a website almost always leads through a search engine, search engine marketing is essential for all founders who want to be found on the Internet.
Search engine optimization includes all measures with which you move your website into the focus of search engines so that it lands as far ahead as possible in the so-called organic search results .
The answer to these questions is often not as trivial as it may sound at first. It is possible that your customers have a completely different set of terms in mind than you – even though you mean the same thing. It can go so far that you have to completely break away from your own terms. We experienced this ourselves on the start-up platform when we took up the subject of “ corporate succession” . This term is quite common in politics and business development. Strictly speaking, however, it only depicts the world of one side – namely the entrepreneur who is looking for a successor. Since the start-up platform focuses on founders – i.e. those who take over a companywant, the start-up platform tends to appear in search engines with search terms that revolve around the acquisition of a company. You will find more examples later in the text.
Since you are far from alone with your SEO efforts and as a founder you do not have the budgets of large corporations, the art also lies in occupying a niche in which you can assert yourself with realistic effort. This is called the long-tail strategy. One does not rely on the hard-fought main terms (eg “business plan”), but rather on keyword combinations in which the relationship between search volume and competition is better (eg “business plan café”).
You can recognize a good keyword by the fact that on the one hand it is searched enough often , on the other hand the competition is rather weak . If you find a keyword for which startup database Worldwide ,mobile number database mumbai,tamilnadu college students database,engineering students database in excel,Worldwide n medicine database,student databse,tamil nadu mobile number database,Worldwide n email database 2020,Buy Worldwide Email Lists Fresh 2020, there is almost no competition, but which is only searched three times a day, search engine optimization is probably not worthwhile.
You can get initial suggestions for possible keyword combinations when you type in your main keyword on Google and look at the list of automatic additions. These are currently the most popular search queries on the topic – but often also those with strong competition. With the Keyword Planner, Google also offers a tool with which you can see how strong the competition is for a certain term and how high the search volume is (we will come back to this in the SEA section below). Be sure to also think of terms with the same or similar meaning (i.e. synonyms and related terms). For example, some people look for bathroom faucets, others for faucets, and still others for mixer taps.
To start an SEA campaign , you should first choose a search engine. With a market coverage of over 90 percent in Germany, Google is the first choice for most founders. That is why we use Google Ads (formerly Google Adwords) as an example to describe how to run your SEA campaign. However, a lot can be transferred to competitors such as bing.
The first thing you need to do is sign in to Google Ads and set up an account. Then you determine what exactly you want to achieve with your campaign: Should more people click on your website, should they order more products, register for your newsletter or call your company? That definitely makes a difference!
With Google Ads you can choose between different advertising formats. Best known are text ads that appear above or below organic search results. If you are in the field of e-commerce, a shopping ad ( display advertising ) is also very interesting for you. As in a kind of shop window, these ads are displayed with a picture, title and price, but without advertising text. When and which ads are shown, Google decides on the basis of the auction principle. Two things play a role: On the one hand, the price you are willing to pay for a click on your ad, and on the other hand, the relevance that Google assigns your ad to a specific search query.
This is where the keywords come into play that were already decisive for your search engine optimization. They help determine who gets to see your ad (this is why we also speak of keyword advertising ). A great thing: It has never been easier to advertise for specific target groups! However, if you choose the wrong keywords, it may be that your offer does not match the interests of the searcher at all.
When it comes to SEA, it is again important to find a suitable niche. Keywords with little search volume will not achieve a large reach (measured in clicks on your ad). For keywords with strong competition, on the other hand, expect higher prices per click.
The best thing to do is to familiarize yourself with Google’s Keyword Planner. It shows you how many monthly searches are for which keywords, how the development is over time and it even suggests new keyword ideas based on your domain and previous SEA campaigns.
You can set your budget precisely with providers such as Google Ads. Once the amount you have chosen has been exhausted, your ad will no longer appear. It is important to know b2b database providers in Worldwide ,neet database,student database in excel,kolkata mobile number database,stock traders database,Worldwide database,airtel mobile number database,Worldwide n companies directory,database provider in mumbai,bangalore business directory database, that you don’t pay to see your ad, only for the clicks it generates. The costs result from the advertising budget, which you determine yourself, and the number of clicks that your campaign generates.
SEO and SEA – both approaches aim to make your website easier to find by the search engines and to place it on the first page of search results. SEO means effort, SEA costs money. You will student database,buying leads online,email list Worldwide ,b2b databases,it companies database,database company,Worldwide n company database,email id list of companies,supplier database,amibroker data provider,nse data provider,mobile phone number list,bulk database,teacher database,companies email id list,online seller in Worldwide ,email directory Worldwide ,b2b data companies, achieve the greatest effect when you combine SEO and SEA in a coordinated search engine marketing strategy.
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This is where paid search engine advertising comes in. A SEA campaign can be set up quickly and can also generate more clicks and customers at short notice. SEA is therefore particularly suitable to get you noticed right from the start, to make your brand known or to push the introduction of a new product.
While SEA campaigns can also be carried out for a limited period of time, bring rapid success and enable direct success measurement, you have to be persistent in terms of search engine optimization and constantly stay on the ball, otherwise the competition will soon overtake you again. Successful search engine optimization pays off all the more: If you have managed to land among the first ten organic search results, you may soon be able to barely save yourself from customer inquiries or orders, because these search results enjoy the highest level of trust. And the great thing is: A good ranking leads to a self-reinforcing effect: Once you’ve fought your way to the top, you get more free trafficwhich in turn consolidates your top positions. Of course, you still have to stay tuned because the competition is tough.
The same applies to SEO and SEA: Success depends on how well you can empathize with your target group. The better you understand your potential customers, the easier it will be for you to identify the right keywords. And the choice of keywords ultimately decides how many people business mailing list,contact lists,buy sales leads,b2b data,b2b contact lists,buy travel leads,leads provider in Worldwide ,msme database,buy leads for your business,mobile phone number database,share market traders database,database provider in delhi,free buy leads,email database Worldwide download,pan Worldwide database,database for school management system,mobile numbers database, click on your website or your ad – and whether they are the right ones, i.e. whether they are interested in your offer at all or whether they click away quickly because they were looking for something completely different .
An example can be used to illustrate what is meant: Matthias opens his own practice after completing his training as a non-medical practitioner. What he urgently needs are patients. And because he knows that there is no getting around online marketing, especially in the healthcare sector, he spends a lot of time and money on a great website on which he explains exactly what he offers: craniosacral osteopathy, which helps to resolve dysfunctions and restrictions in the body.
Because Matthias leaves nothing to chance, he immediately sets up a fancy advertising campaign using Google Ads. He stipulates that everyone who searches for “craniosacral osteopathy” in his environment should see his advertisements.
But what happens? Nothing. What did Matthias do wrong? He did not deal enough with his target group. Very few will search for “craniosacral osteopathy” or even enter terms such as “dysfunctions” or “restrictions” into their search engine – even if they undoubtedly sound very impressive. Instead, they will search for “back pain treatment” or “treat migraines alternatively”. Matthias has to use these terms – i.e. the language of the customers – on his website if he wants to increase his visibility.
Researching the right keywords is the beginning of your search engine marketing, but it’s never really finished. In order to be permanently successful on the net, you have to stay on the ball. That means: picking up on trends, delivering new content and, above all, always keeping an eye on your ranking.
If you find that your website is sagging in organic 2020 Worldwide n Mobile Number and Email Database,buy leads,b2b email lists,travel leads,company database,leads database,data provider,companies database,email database lists,dentist email lists,list of company emails,database for sms marketing,online sellers,bulk email id,email data,candidate resume database,list of email ids,buy database online,school database,email list download,email data provider, searches, action is required. For example, you can temporarily ramp up your SEA activities to compensate for any loss of position.
It is normal in the routine of those who work with SEO to thoroughly analyze each aspect of the site. After all, search engines are like robots reading this information, and links could be no different. It is through them that one of the most intriguing and efficient relationships in the digital bangalore database provider,database for employers Worldwide ,flipkart database,handicrafts buyers email address,hyderabad doctors database,Worldwide n email id list download,Worldwide n nri database,company email database,b2b contacts,database for sale,import export database, environment occurs: the transmission, or donation, of authority . This is a very important metric for those who want to stand out on the Internet. Domain authority : building backlinks .
Domain authority is one of the main factors that Google takes into account when organizing your search results. It presents the sites that you think are most capable of responding to what was requested at the top of the results, facilitating the click.
That is, he lists the pages in a hierarchical order, according to what he considers most relevant.
In this way, the search engine ensures that people who do research have a pleasant experience, and continue to do so whenever they need to.
A good online authority is created when your site is cited as a reference by other sites, more or less as it happens in the case of a word of mouth referral, bringing it to “analogue” life. In the digital environment, this reference is expressed by the links.
When this mention occurs naturally, Google understands that there is a relationship of trust between the sites. That is why the natural link is always DoFollow.
The NoFollow link has a modification in the HTML code (the “nofollow” tag next to the link), which tells Google that it should not follow it. That is, the referring site does not endorse the link. As a result, the referenced site ceases to gain all the authority it could.
Some sites, especially the big news portals, choose to always insert links with the NoFollow tag . They claim that there is not enough time to carefully check all the sites they students database,b2b contact database,email list online,get travel leads,travel leads provider,list of email ids of students,Worldwide n whatsapp numbers,school database in excel,traders database,Worldwide n mobile number database,school database maharashtra,companies providing data entry work from home, would point to, and therefore prefer to standardize links in this way.
This is not the most recommended practice by Google – which tends to be suspicious of too standardized behaviors. But it is not necessarily bad for a website to receive a NoFollow link. This belief was held for a long time, but was recently disproved in a SEM Rush chat .
The NoFollow attribute actually exists to inhibit unnatural links.
But that does not mean that if you receive a link with a NoFollow tag you have been framed in one of these situations and you will be penalized for it.
The truth is that even though it is not the ideal option in terms of transferring authority, a NoFollow link still references your site in some way. In other words, it is better to earn a NoFollow link than not to earn any at all.
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Domain authority is a qualitative measure that is related to Worldwide n whatsapp number database,calling data for personal loan,unique database,buy truecaller database,corporate companies in mumbai database,hr database mumbai,car owner database,mobile number database pune pune maharashtra,jharkhand mobile number database, the visibility and ranking of a website on search engines.
Google’s algorithms take into account several factors to determine the authority level of a website, based mainly on the quality of the content and the relevance of the links that point to it.
In this scenario, backlinks act as a vote of confidence from one site to another. Building high quality links will help to strengthen the authority of your website. That is, as you earn links from good and reliable sites, your ranking potential increases.
Moz, a well-known SEO software , created metrics to measure the authority of a website and is responsible for the terms “domain authority” and “page authority”, which are widely used in the market.
These metrics will be the focus of our post. If you want to understand how domain and page authorities work and how they make a difference to get better rankings on Google, read on!
One of the most common questions regarding this issue is: “What is a good domain authority?” The answer is not as simple as declaring that a website needs to have a DA X or Y only. You need to take into account how your domain’s score is compared to other sites in the same industry. That is, to make a diagnosis of your authority, you need to compare it to that of your main competitors.
We can say that it is very difficult to suddenly increase your domain data vendor in mumbai,architects database Worldwide ,hni database provider in mumbai,surat mobile number database,ludhiana mobile numbers database,students database providers in Worldwide ,pune companies directory,raipur mobile number database,bulk sms database, authority, but there are several medium and long-term tactics that can help you on this journey.
One of the main ways to improve your metrics against your competitors is to provide valuable content to your target audience. Quality is a very important asset: it allows your content to be referenced by other sites, it helps you to gain the trust of the public and, consequently, that of Google.
Another essential activity to see your website’s authority rise is to earn high quality backlinks through a consistent link building strategy . Remember that links that point to quality sites are valuable votes of confidence and help you gain more visibility with Google.
Resorting to disavow to remove suspicious links that point to pages on your site also helps in the search for greater authority.
By using these practices, over time you will increase your domain authority. And having a higher domain authority, all pages (including their subdomains) will have a greater chance of ranking in search engines.
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However, it is still important to work with the internal link with coherence, that is, linking one page to another in a way that makes sense: they must complement each other in terms of content.
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The T-shaped marketer is a mixture of generalist and specialist. It was defined on the basis of the so-called T-shaped player:
“Someone who specializes in being a generalist but who also has one or two areas of expertise.” (David Guest, 1991)
The “T” stands for broad surface knowledge and in-depth expert knowledge in one or two areas.
In other words, the T-shaped marketer is an absolute specialist in a certain area, but without tunnel vision, so that he has at least basic knowledge in other areas of digital marketing. With the help of this concept, the abundance of online marketing can be better mastered, because the marketer neet student database 2020,buy companies database,nse data provider Worldwide ,salaried person database,bangalore companies database,database companies in bangalore,database provider in jaipur,corporate database delhi,sme database Worldwide ,b2b database companies in bangalore, only has to keep himself constantly up to date in his expert area, acquire deep detailed knowledge and thus master all disciplines perfectly. In all related areas, it is enough for him to acquire basic knowledge and notice the most relevant changes.
This list is first of all a rough illustration of the concept. The model can represent the required competencies of a T-shaped marketer in much more detail. More on this in the next section.
No matter what profession you are in, a basic understanding of behavioral psychology can always help you. It helps you understand why people do what they do. So in the context of marketing, why people click on a link or buy a product. Also storytelling should dominate every team member – this is about how to build a story and tells. A basic knowledge of statistics is just as helpful – what exactly is data and what can be read from it? Everyone should also have an eye for good design . It’s not about being able to be artistically active yourself, but about being able to recognize whether a design looks appealing or not. Also a basic understanding ofBranding is essential. Just like communication skills – if you are an online marketer who cannot communicate well and approach people, it is difficult. Especially when, according to the T-shaped marketer concept, not every team member should be able to do everything. This inevitably means that the team has to exchange ideas and work together.
As already mentioned, the marketing basics that each team member should master can vary greatly depending on the company. They should therefore be defined individually for your company. Possible basic marketing knowledge could be the following disciplines: Copywriting – i.e. having b2b business database,database providers in Worldwide ,buy Worldwide whois database,data provider in delhi,student database for sale,stock market data provider,data provider in delhi ncr,email database price,nri contact list,email marketing,email database ahmedabad,online buyers database in Worldwide , the ability to find the right words to be able to convey a message. Design skills – maybe your team members should all be able to create a simple design element themselves? A / B Testing – Understanding the basic principles of an A / B testing certainly won’t hurt a marketing team. The same applies to the sales funnel- how does a user actually become a customer? Which path does he take in his customer journey ? HTML and CSS – a general basic knowledge does not harm here either, because the points of contact with HTML are very diverse in online marketing.
The focus here is on the specific online marketing disciplines such as SEO, SEA, social media, web analysis, etc. Of all these channels, the online marketer should be about two experts and really know their way around in every detail. In the other areas he should have at least a basic knowledge in order to understand what the individual disciplines are about.
Of course, the T-shaped marketer model is very theoretical with exactly one or a maximum of two core competencies and an otherwise equally distributed basic knowledge. Due to the sometimes strong connections between the individual online marketing disciplines, a content marketer is sure to acquire more SEO knowledge than a mere basis. In reality, the basic knowledge in the other disciplines student data provider in delhi,buy business persons contact numbers hyderabad,chennai database,database providers in pune,students database kerala,database company in mumbai,consumer database for sale,email marketing b2b lists,cfo email database,buy database delhi,email database delhi, is probably not as evenly distributed as in the graphic above. In the end, the key message of the model is not that precisely balanced basic knowledge should prevail in the other disciplines, but rather that there is basic knowledge at all in the other online marketing areas. That it is neither an “I”, which an SEO specialist has no idea about any other area another “-“, in which a generalist tries to cover all online marketing areas perfectly. In reality, most online marketers would likely be an “M” if they wrote down their competencies.
In addition to the fact that in-depth knowledge of all online marketing disciplines is almost impossible, and on the other hand the connection between the individual disciplines, there are of course other advantages of the T-shaped marketer model:
Respect for other disciplines: When specialists begin to look around in disciplines beyond their expertise and to acquire the basics here, this leads to them appreciating the work database of teachers,nurse practitioner email database,buy pharma companies database,buy college student database,buy student data,data of school students,database service providers in Worldwide ,Worldwide n business database,Worldwide n consumer database,Worldwide n b2b database, of their colleagues in these areas more. You will get an idea of
Gaining expert knowledge: Autonomy, expertise and a determination – these three things are extremely important for professional satisfaction, according to Daniel Pink. But how are you ever supposed to develop into detailed specialist knowledge, how are you supposed to grow up to be a real expert when you try to play on all stages at the same time? Only a T-shaped marketer who specializes in one area is able to become a real specialist in this area and thus receive recognition.
Overlapping knowledge for more creativity: If a team consists of all T-shaped marketers, this has a decisive advantage, because their knowledge overlaps to a certain extent. When finding creative solutions, not only the specialist in the respective area can become active, but the other team members also have enough basic knowledge to brainstorm together.
Helpful redundancies in the team: The overlapping knowledge is also helpful when it comes to finding a quick replacement for a colleague who may be sick. In a team of pure specialists, no one is able to take over the other’s important processes if necessary. This problem is solved by T-shaped marketers – of course, nobody can take on the entire job in another area, but other team members can perform important tasks on a daily basis.
I think the advantages of the concept are quite obvious, but an important question arises: What is your individual focus? In which area should you expand your knowledge to an expert level?
To do this, you should first take a principle to heart, which Kevan Lee from Buffer expresses quite nicely: Your expertise should be the focus of three components: “what you enjoy”, “what you’re good at” and “what your team needs”.
So deepen your knowledge in an area that you enjoy and that you are passionate about. This also makes the acquisition of extensive knowledge in this area much more pleasant. Of course, it is also important that you are good in the selected area, i.e. that you have a certain talent. Otherwise it will be very difficult or very labor-intensive to become a respected professional in this area. The third point is of course also helpful for your decision – what does your team need? What skills should you learn to support your team? However, it is particularly important that this is not your only focus for the decision. Competencies that you only learn to support your team are unlikely to be so mature at some point that you are a really respected expert in it. So there should be an interface with your preferences and talents.
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Have you decided on an area? Then it is now about the necessary knowledge. How you build up this expert knowledge should actually be quite clear: through learning and of course through experience. Learning new things is hard work, but quite easy in and of itself. However, experience only comes with time. So much for the specialist part of the T-shaped marketer. But how do you become a generalist?
Since the aim of the whole thing is of course not to ONLY have knowledge in your specialist area, but also basic knowledge in other disciplines, the question now arises, how do you develop specialists in the company, some of whom are also generalists? One thing in particular is very important: Think outside the box. Stop thinking and working in silos. This starts with the spatial division in the office: Separate departments for SEOs, SEAs, web analysts and social media managers are not exactly expedient here. Break up your departments and mix up your workplaces so that you result in a whole, a team. Exchange ideas, talk to each other, think and work across departments. Not only will you work more effectively,
Our seminar concept is based on the T-shaped marketer. To help you choose the right seminars, we have put together the four T-shaped marketers for SEO, SEA, web analysis and construction email database,doctor database Worldwide ,Worldwide networking database,email database chennai,customer email database,Worldwide n students email database,buy b2b data,get email list for marketing,buy ceo email lists,lawyers database Worldwide ,online shoppers database Worldwide , social media and noted down suitable seminar recommendations for them. Perhaps our courses, such as our Master of Business Administration (MBA), are also interesting?
Sinek found that there is a pattern. All large and inspiring companies, organizations and personalities think, act and communicate according to the same principle. Whether Apple, Martin Luther King or the Wright brothers – they all have a goal, a belief, an ideology that they pursue. And that’s what sets commodity market traders mobile database,bpo candidates database,airtel client database,data selling companies in delhi,data entry project provider,get company data,private company data providers,12th students database 2020,10th students database 2020,student database mumbai,business database, them apart from everyone else. With his “The Golden Circle” model, Sinek explains why some leaders manage to inspire other people and others not. It’s because these stellar leaders know their WHY.
WHAT: WHAT are you doing? This question is easy for everyone to answer – every single organization, every company, every person knows exactly WHAT they are doing. They can all answer the question about the WHAT 100 percent.
HOW: HOW do you do it? With this question it gets more difficult. Only a few of the organizations, companies or people have thought about HOW they do their WHAT. The question aims, for example, at the value propositions (the values
WHY: WHY do you do what I do? Here is the crux of the matter. Very few know WHY they do what they do. This is not about generating profit. Instead, the question is about the purpose, reason, belief that the company or organization is pursuing. WHY do you exist?
Let us now take a closer look at the graphic: When companies think, act and communicate, they usually do so from the outside in, i.e. along the blue arrow – from WHAT to WHY. However, inspiring companies, organizations and personalities do this in the opposite direction, along the green arrow – from WHY to WHAT. You start with the WHY. They pursue a higher goal and this results in HOW they do WHAT.
One thing is important at this point: all three levels are basically equally important. Just knowing WHY you do something does not make a successful company. It is the combination of all three levels: Believes (WHY), Values
Simon Sinek clarifies his model on the Apple company and shows the two different communication variants.
Communication from the outside to the inside
WHAT: We make great computers.
HOW: They are beautifully designed and easy to use.
WHY: Do you want to buy one?
This is how most of our communication takes place. We tell our counterpart WHAT we are doing. We tell him how better and different we are than others. And then we expect an delhi businessman contact details,corporate email database,canada email database,Buy Worldwide database,Buy Worldwide email database,Buy Worldwide mobile database,Buy Worldwide n mobile database,prepare a table for maintaining school database,us mobile phone number database,0 action such as a purchase. But this communication is not very inspiring.
Communication from the inside out
WHY: In everything we do, we believe in making a difference, breaking new ground and thinking differently.
HOW: We’re breaking new ground by designing our products beautifully and making them easy to use.
WHAT: We just make great computers. Do you want to buy one?
Because of the reverse order, the communication is completely different. But that is exactly what makes inspiring, successful companies what sets them apart from their competitors. Because people don’t buy WHAT you do, but WHY you do it. Because of this, people who believe in Apple’s WHY aren’t just willing to buy a computer from the company. No, they buy a Macbook, an iPhone, an iPad, and an iPod. Because they like the WHY. But without WHY you can never achieve that with your company. So here’s what you should keep in mind: The goal is not to do business with everyone who needs something that you have. The real goal is to do business with people who believe in what you believe in. And that is only possible if you communicate what you believe in.
The reason for this can be found in diffusion theory . This explains how innovations develop and spread on the market.
When it comes to the diffusion of innovations, our society is divided into five groups. The first 2.5% are the so-called innovators – they are responsible for the innovations. The next 13.5% are early adopters – some of these people just basically have the urge to be the first to own a new product. Simon Sinek describes them as the ones who stood in line for six hours when the first iPhone hit the market. But early adopters are also the people who don’t just buy products based on availability, they buy products because they believe what you believe in as an innovator. The early majority and late majority then follow- the masses. It is important to achieve them. And finally the laggarts – the stragglers.
If you want to achieve mass market success with your product, you need the so-called early adopters. The reason for this: People in the early and late majority only buy a new product when others have already done so. So you have to convince all early adopters as possible in order to reach the masses buy college students database,coimbatore students database,mobile database,buy student database,buy fresher candidates database,buy karnataka database,justdial database for sale,data selling companies,policybazaar database,property owners database dubai,school student database in excel format, through them. But for that you need a Believe, a Faith, a WHY that you pursue with your company. If you have a WHY, you can use it to activate the early adopters. If they support your WHY, they will buy your product. If you have a lot of early adopters, you can make the leap over to the early majority. But it is precisely this turning point at 15 to 18% market penetration that is difficult to bridge. Few companies can do that. Only they achieve mass market success.
Amazon has seen an extreme growth curve in recent years. At the same time, if you look at the enormous growth of e-commerce in general, it quickly becomes clear that Amazon plays a role for every seller of physical products. In the US, every second e-commerce purchase is now hni database mumbai xls,how to get details of a number,jio customer database download,ladies whatsapp number,tamil movies database chennai tamil nadu 600032,list of mobile numbers in hyderabad,find mobile number data sim,whatsapp numbers for chat,jee student database 2018, made on Amazon. Half of the entire e-commerce market is with the giant. However, this does not necessarily mean that every company should sell their physical products on Amazon as well. Instead, the companies concerned should decide strategically whether they want to present themselves on Amazon or not.
However, many companies find a very interesting sales channel in Amazon, as they can generate large sales in a short time. A large number of customers can be reached without great effort and they are characterized by a high level of trust and a high willingness to buy – at Amazon, customers already have their credit card in their hands. In other words: users on Amazon are already relatively far advanced in their decision-making process. They want to buy, which is also reflected in the high conversion rates. All you have to do is suggest the right product to the right customer. To do this, Amazon offers a range of marketing options that you can use to increase your reach. But the aspect of trust is also very interesting for companies. Users not only have a high level of trust in Amazon, but also in the products that are offered on Amazon. Provided the reviews are positive (at least 4 stars). Customers trust the reviews on Amazon much more than reviews on their own online shop.
Amazon is generally a sales channel for physical products. Starting with books, you can now buy almost all physical products. It is also possible to have books, t-shirts or merchandise printed on demand. Information products and services are not sold on Amazon (at least not yet). Before you launch a new product on Amazon, you should be aware that there is a high probability that this product will already be offered hundreds of times. You should therefore always try to create added value for potential customers with a new product. Either in that your product actually differs in its function from the existing ones or in that you make the product presentation better than the previous providers. A better description
Basically, there is both the possibility of selling products of your own brand and products of a private label on Amazon. Dealers buy the products of a brand (e.g. Nike) and then sell them on via Amazon.
There are also two sales models on Amazon:
Seller: Here you act as a dealer yourself. So you sell your goods yourself via Amazon and control all activities via the backend, the so-called Seller Central. As a seller, you can decide whether you want to send the goods to the customer yourself or whether you want your goods to be sent by Amazon – this is called Fulfillment by Amazon (FBA). You send your goods to the Amazon logistics center, which then stores and dispatches the products.
Vendor: With this model, you sell your goods to Amazon and Amazon then sells your goods on the platform itself. However, you only become a vendor at the invitation of Amazon.
Amazon’s goal is to offer the customer the best possible experience. Customers should find what they are looking for. And not only that – you should of course find the best products. To this end, Amazon primarily looks at sales. The customer enters a search term X on Amazon, clicks on a product Y and buys it. This clearly shows Amazon that this product is very popular and represented the best search result for this customer. If this chain of action happens more frequently, the algorithm learns: It will therefore place product 2 students database kerala,europe email database,list of companies in malaysia with email address,hong kong business directory database,whois database,mcx data provider in Worldwide ,list of doctors in command hospital lucknow,mass mailing software Worldwide ,list of doctors with mobile numbers, Y higher and higher in the ranking of the search results for this search term X. But how do you get to the top with your product when actually only the search results above are clicked and bought, but your product has to be bought, to get up in the ranking at all? Here you have to help yourself with external (Google Ads, Facebook Ads, email marketing …) and internal (on Amazon) marketing measures.
When it comes to Amazon SEO, i.e. search engine optimization for the Amazon A9 algorithm, most people naturally speak of keywords. Your product description should of course contain relevant search terms. But it is just as important to write FOR THE CUSTOMER. You have to understand the problem and the search of the customer and then pick them up with the right product. It is important to understand that users on Amazon who are looking for a “garlic press” already know that they need a garlic press. So don’t waste your product text explaining to potential customers why garlic presses are great. It’s more about why your own garlic press is so great. What makes it different from the hundreds of others? Communicates advantages, no features! Relevant search terms are then incorporated into this benefit text. A simple method to find these relevant search terms is the autofill. Enter your product in the Amazon search and see which other terms Amazon suggests to supplement. Many users search for these terms.
In addition to good texts, the images also play an extremely important role on Amazon. Present your product with high-quality, sharp images that convey emotions personal loan data delhi,salary database,database of high schools in the us,bangalore companies database xls,whatsapp number,sme database Worldwide download,how to check insurance status of a car,business persons contact numbers in hyderabad,list of database companies in hyderabad, and benefits. Important: On the first picture ONLY the product can be seen on a white background.
The website is your online marketing sanctuary. Unlike in classic marketing, your page is the focus in online marketing. Your potential customers will get to them email address database free download,email id database mumbai free download,email contact number list,online buyers database free download,list of companies in mumbai with email id pdf,list of software companies in mumbai with email id,mobile no database free,bahrain email database free, after the jump. It can be used to measure how successful your marketing is, how relevant your content is for your users and whether your advertising also leads to transactions, registrations or sales.
All of your online marketing activities, regardless of whether they are SEO, SEA, social media or email marketing, should ultimately only have one goal: to guide users to your website. It is the central heart of your online marketing, because here your visitors are developed into customers. And it’s not that easy at all. For this reason, you should take enough time to constantly optimize your website.
The algorithms of modern marketing platforms such as Google or Facebook are able to measure and evaluate the behavior of your users after clicking on a result in the search or in the news feed or after clicking on advertising. The positive or negative user signals derived in this way flow into the determination of the sequence for further searches, further newsfeed calls or further display of advertising. Thus, the quality of your website has become central to successful advertising on the Internet.
When users come to your site, this user traffic is called traffic . The user flow coming through a paid advertising to you on the side, is paid traffic or paid traffic, the resulting from unpaid activities we call Organic Traffic.
Usability describes the usability of a website. It should of course be as intuitive as possible to use. The principle here applies: “Don’t make me think.” Good usability is part of a good user experience (UX) . This includes the overall impression the user receives from your website and your entire offer. Further factors for a successful user experience are, for example, the design, the presentation of your products and the self-portrayal of your company, but also other customer touch points , such as customer care. To find out how your website is received by your users, so-called usability tests are suitable. You can have them carried out as friends & family tests or by third parties, for example. Crowdtesting services allow you to do so with relative. to get pretty far on small budgets.
Under Conversion Optimization (CRO) refers to measures that aim to improve the conversion rate of your website, so the percentage of your visitors who actually become customers to increase. How can your visitors be encouraged to buy? Which call-to-action works more? Could adding an explanatory video on the product page increase sales? These are questions that concern conversion optimization.
Answers can be found on a relatively large page with so-called A / B tests. Two or more variants of a page to be tested are built and tested against each other in live operation with real users. Visitors are then randomly shown either landing page A or B permanently. The question now is which landing page has a higher conversion rate? The test is carried out until enough data has been collected to be able to make statistically significant statements. This is also the reason why this method is only suitable for large pages. The use of smaller pages is too little to determine these differences in a statistically significant manner. Small sites have to use the methods of usability testing and thus approach the optimal result. CRO is often seen as part of usability and UX optimization.
In content marketing, you try to draw the attention of your target group to your company with the help of advisory, informative or entertaining content . Editing and online marketing have long been separate disciplines. With the rise of platforms such as Google, Facebook and Co., the message and how it gets caught on the user (social media) or is found (Google) has become a huge lever in online marketing. In this sense, content not only fulfills transactional or Brandig goals but also improves the findability and discoverability of companies.
Content plays a crucial role in successful marketing in both the upper and lower funnels. They bring users to the company website at a very early stage in the purchase free nigerian email database,punjab mobile number database free download,student mobile number database free download,free b2b data,egg donor database Worldwide ,list of it companies in hyderabad with email ids,list of pharma companies hr mail id,list of email ids of companies, decision process. But they also set the right signals at a later stage so that the customer decides in favor of their own company and not the competitor.
Generating added value and benefits for your target group through content, for example by offering help / explanations on a relevant problem / issue, is one of the most important approaches in content marketing. This often happens in the form of blog articles, which are then to be found on Google for the relevant keywords. Accordingly, content marketing sits high “up” in the funnel. The visitors to your blog should initially simply have a positive user experience and maybe return to your blog if they have a problem later. Content on the detail pages of the lower funnel with a clear call-to-action, on the other hand, should increase the conversion rate accordingly.
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In search engine marketing via Google, Bing or ecosia , the organic traffic comes from unpaid search results that are not marked with “advertising”. This unpaid, organic traffic is what SEO is all about. This is usually the most profitable part of your online marketing mix. Because being found on Google with your page on a relevant topic can bring you a lot of visitors to your website for which you pay free company database Worldwide ,mobilink jazz mobile number database free download,list of architects in delhi with email id pdf,phone number database search,uttar pradesh mobile number database free,college students database in excel,truecaller database,free email database bangalore, nothing. In particular, if you are in position 1 or 2 on Google for a frequently entered search term that describes your product or service with as little wastage as possible, this can be decisive for your economic success.
In addition to the position (ranking)and the search volume on the term, it is therefore crucial how close the match between the search term (keyword) selected by the user , the search result presentation (snippet) and the relevance of the landing page is. Search engine optimization is sustainable if the user can efficiently solve his task on the website (task completion) .
SEO stands for Search Engine Optimization , that is search engine optimization . The aim is to put your own relevant content in search engines on prominent positionsto appear. The algorithms with which search engines determine which page appears for which search query at which position on the search results page (SERP = Search Engine Result Page) are probably among the best-kept company secrets of all. Search engine optimization is therefore not a really exact discipline. Search engine optimizers (SEO’s) try to find out what you have to design on a website in order to get high. Those who are good at it will quickly be celebrated like a little star at industry events. Not least because of this, the SEO scene is considered to be the most colorful part of the online marketing industry. Unfortunately, the algorithms also change regularly with so-called updates. After updates, previous stars of the industry are quickly in free fall,
Some of the various updates have been given very imaginative names by the industry, such as the “Kolibri Update”, the “Penguin Update” or the “BERT Update”. Only the “Panda update” was named after a real developer – according to the legend ;-). At the moment, everyone is talking about Worldwide n email database xls free download,calling data for loan pdf,fresher candidates database,shadi com database,karnataka database,pan card online portal for Worldwide reviews,database,matrimony database,private credit database,new movers database,petrochemical database, the Core Web Vitals , a metric that Google uses to evaluate the user-friendliness of websites and which should be included in Google’s ranking algorithm in 2021.
Search engines such as Google also offer the option of placing an ad and aligning it with the search term entered. Especially if your page has not yet achieved a good ranking position with its organic search result (SEO takes time!), It can make sense to use such paid search results. Otherwise your page will not be found for the keyword in question. Such advertisements, i.e. advertisements in search engines, are called SEA or Search Engine Advertising . At Google, you create and manage your search engine advertising in the Google Ads advertising manager . There you can book ads for any keywords, whereby we have two important tips for you:
Paid traffic costs money, as the name suggests – the whole thing is billed via pay-per-click . So you pay for every click that a user makes on your ad to come to your page. It therefore makes sense to only place ads for keywords that are close to a paid conversion, i.e. far down in the funnel, because after all, you want can i sell my customer database,global product database,12th students database 2019,99datacd reviews,Worldwide n girls mobile number,vip mobile number list,email database Worldwide to make more money with your online marketing measures than you spend. With a keyword like “SEO”, users are probably not yet interested in buying a seminar. If, on the other hand, you search for “SEO Seminar”, the chances of converting a seminar purchase are significantly higher.
Just because you book an ad in your Google Ads account doesn’t mean that it will be displayed securely to users. As you can probably imagine, there are a lot of pages for popular search terms that place an advertisement and want to appear at the top of the search results. Which ad Google plays depends mainly on your quality factor (in short: how good your advertising actually is from the user’s point of view) and your bid (maximum willingness to pay for a user who comes to your site via the advertising).
Search engine advertising is about encouraging users to click with your ad and at the same time generating as many registrations, transactions, sales or engagement as possible at low cost.
Display advertising, specifically translated as screen advertising , is a digital graphic advertising format . A very widespread sub-area here is what is known as banner advertisingYou are probably familiar with the integrated images, videos, banners or animations, which are integrated in the marginal columns on numerous websites and advertise brands and products. They can be firmly anchored in a certain area of