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Email Marketing Benefits
We will discuss the advantages of email marketing, one of the most used online communication methods at the moment in the digital marketing environment, and how to get the best out of it for your company.
Email Marketing can be a powerful tool that allows us to communicate with users via email in order to draw potential customers to our company.
The most important aspect of using this technique is to get the prior permission of users. To use it correctly and comply with the requirements of the LOPD (Organic Law on Data Protection), that is perhaps the most important.
This article will focus on the benefits of email marketing to our company’s activity.
Email Marketing Benefits
The benefits of email marketing we get from putting this communication method into practice are:
It is profitable if we compare the costs of Email Marketing campaigns to other communication channels such as radio, television, and SMS.
We optimize our time and resources to reach potential clients through email marketing campaigns. We avoid printing, stamps and sealing costs.
Email Marketing has a lot more potential and capacity than other direct marketing tools.
The most important reason companies’ marketing departments consider Email Marketing campaigns to be successful is their low cost.
2. Speed and efficiency
Email Marketing allows to reach our target audience quickly and efficiently regardless of their location.
It is possible to segment and personalize your campaigns to the greatest extent. We can also share them via social networks, optimizing their impact on our followers.
We can also highlight another advantage of the online communication: it allows us to use different formats for creating our templates. This means we can add images, videos and music, as well as a variety of tools that will help us draw the attention of customers.
The main difference between traditional and digital marketing lies in the fact that the former allows us to measure our actions with great precision.
Email Marketing gives us almost immediate data about the success of campaigns via different indicators: Opening rate, number clicks or bounce rates
Many Email marketing tools allow us to track the impact of our shipments and even measure it in real-time.
The importance to measuring lies with the fact that we can use the results to make different decisions, and personalize shipments based on user movements.
A key feature of Email marketing that is truly beneficial and important is the huge segmentation capability we have when sending to customers. We can use different criteria and segmentation methods.
You can also divide your subscribers into segments. This allows you to take into account, when we collect data, those that are less relevant.
We can personalize the messages we send to clients or potential clients. This is unlike other communication channels, where our actions are large.
We have personal data on our lists so we can personalize our shipments. This includes addressing customers by name, as well as using information like their hometown, age, and purchase history. With the goal of personalizing our shipments to the greatest extent possible.
Email Marketing allows us to send personalized and automated messages to customers who abandon the shopping cart. These messages include a reminder, along with a promotion or discount to encourage them to make the purchase. This is how we retain customers.
Email marketing is, in summary, one of the most powerful tools for reaching users and delivers excellent results.
allows us to adapt content to each client via this direct channel. This allows to achieve better results. Segmentation is an important aspect of our communication strategies. We can negatively impact our results if we send information about our products or services to people who aren’t interested.
It is a direct method that is not intrusive, provided the recipients have accepted our shipments.
Email Marketing lets us measure the results practically in real-time, which provides us with valuable information about our campaigns as well as the interest they inspire in our customers.
Email marketing is a proven digital marketing channel. Email marketing is a reliable source of traffic and conversions, despite all the marketing trends. Email marketing is a powerful channel for delivering results at lower cost than other channels. Digital marketers are well aware of its potential. It can sometimes be hard to find new ideas because we have been doing email marketing so long. Email performance starts to decline as campaigns become less effective and the acontent becomes stale. To prevent this from happening, it is important to constantly innovating and evolving. Here are 10 ideas that will inspire and improve your next email marketing campaign.
Everyone seems to be looking for ways that they can personalize their web experience. Personalizing web content can be difficult and overwhelming, but personalizing emails is relatively simple. Personalizing emails is a good idea. It doesn’t matter if you include the user’s name as the subject line of your email, or if you customize content, offers and distribution times for certain user groups. Here are 10 ideas for your next email marketing campaign
2 – Include video content
It has been shown that users will be more interested in video content if it is included in their emails. Video content can improve the performance of your emails, and email can help you reach a wider audience with your video content. It’s a win-win situation. Here are 10 ideas for your next email marketing campaign
3 – Add GIFs
Including animated GIFs in your email design can also improve the visual appeal. Animations can be used to grab a user’s attention as they open your email. You can strategically use them to draw attention and focus on important content within your email.
4 – Concentrate on cart abandoners
Target abandoners using strategically placed emails to reduce lost sales and leads on your website. Your business and products will be remembered by abandoning cart emails. Customers who have abandoned your cart emails can be re-engaged by highlighting product benefits and/or providing incentives to close the sale (free shipping, free samples or a discount or free trial) Here are 10 ideas for your next email marketing campaign
5 – Overhaul transactional emails
Email marketing’s unsung heroes are transactional emails. They aren’t always the most innovative or exciting part of an email campaign but they are crucial to its success. Transactional emails are a way to establish a rapport with customers or subscribers and set the tone. Transactional emails are used by customers to keep them informed about important information such as order status, returns, exchanges, and billing issues. However, just because a transactional email’s purpose is to convey information does not mean that it cannot also reflect the brand’s personality. It’s worth revisiting your transactional email messages if it has been a while since they were last updated. This will allow you to optimize for form and function. Here are 10 ideas for your next email marketing campaign
6 – Test image types
It is a smart idea to test as many elements of your email as possible (but not all at once). Images are a good place to begin. It is easy to get lost in imagery without really considering which images are most effective. Is there a difference between images of products used and photos of the products themselves? How about photos of real customers and clients versus photos of models? Illustration versus photography? Try different types of imagery to discover the best ones for your campaigns.
7 – Showcase your social proof
Word-of-mouth referrals are the best marketing. You can take your email marketing to the next step by promoting rave reviews from customers. Emails that are sent in the early stages of the subscription process and emails that target anyone who is in the consideration phase, or who is likely to be up-sold, can include testimonials. Here are 10 ideas for your next email marketing campaign
8 – Create habits
Your users will be engaged and rapt if you tell them what content they can expect and when. This tactic has been used by podcasters to keep their listeners coming back week after week. Podcasters release new episodes according to a schedule, and many users are eager to hear the next episode as soon it becomes available. Users will start to look forward to your emails if your content is engaging and you can count on your distribution. Your content may be something users look forward to. Here are 10 ideas for your next email marketing campaign
9 – Create a referral program
Referral programs are a great way to get people to spread your message. It also includes the word-of mouth component I mentioned earlier. While referral programs should be promoted on your website, you should also use email to promote them. You can include reminders about referrals in transactional emails that you already send. Here are 10 ideas for your next email marketing campaign
10 – Revisit your segmentation
Is your list segmentation up-to-date? Are you satisfied with your distribution list segmentation? Or are there other useful attributes that you should be focusing on instead? To get the most out of your email campaigns, it’s crucial to keep your segmentation and distribution lists in good condition. Ask users for information about themselves and what products or content they are most interested in to allow them to segment at signup. These are 10 ideas for your next email marketing campaign. Email is a powerful channel that can deliver conversions at a relatively low cost. Email campaigns must be dynamic and not stagnant if you want to achieve results. You must provide quality content and consistent delivery to keep users engaged with your brand, despite all the noise and clutter in the digital space.
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An effective email marketing campaign will help you build relationships and convert leads into paying customers. These 35 email marketing tips will help you get started.
Table of Contents
Morning Brew’s example shows how they break down their referral program. It also encourages readers to refer people they know. They make it stand out by making it a competition, meaning that only the first 2,000 people will win the prize.
32. Get a Free Ebook
Your subscribers will appreciate the free Ebook and it will keep them interested in your company.
Email marketing allows you to share your ebook
Easypurl’s example above is an excellent example. This tactic can be used to increase your subscribers and provide them with the content they want.
33. Include Clear Calls To Action
Your readers will be attracted to a prominent call to action button that encourages them to take action. They won’t click if they don’t see it.
In your emails, include clear calls to actions
Emma is a marketing software that sends emails with call-to-action buttons in bright, contrasting colours. This makes it stand out from other text.
34. Offer a way for them to opt out
Your emails may not be loved by everyone, but that’s okay. It is important that they have an option to unsubscribe.
Spam laws require that unsubscribe links be used. They also protect your email deliverability.
In your emails, include an opt-out link
Your unsubscribe button is often not visible to your readers, so they will mark your email spam. An unsubscribe link can help you keep your email list clean and avoid customer frustration.
35. Send a thank you email to follow up
82% of Americans said that they would not do business with companies if they had a “poor customer service experience” in 2020. A thank you email to customers is a great way to establish a positive first impression.
Send thank you emails to follow up
You don’t need to send elaborate thank you emails. The Hudson’s Bay example shows that simple emails can be effective in letting customers know you are appreciated.
Inbound marketing recognizes that not everyone is ready at the moment to purchase from you. Email is an important channel because of this.
You can stay in touch with your customers via email. It is important that all recipients of an email campaign opt in to receive the content, and that each piece provides something valuable.
These are just a few examples of the different purposes that your email campaign might serve:
Traffic generation – Email is a great channel to promote your high-quality content on your site.
Awareness is key – Not all people who sign up for your email list are ready to make a purchase decision. Email marketing can be used to keep your customers in the forefront of their minds and provide them with relevant educational content.
Lead nurturing – You should keep your top priorities in mind. This will allow you to identify leads with high purchase intent and offer conversion-focused content that “nurse” them towards a sale or at least sales readiness.
Revenue generation – Email marketing campaigns can be created for existing customers to promote cross-sell and upsell opportunities. Campaigns can be created to convert leads close to making a purchase decision. For example, you might create “abandon cart” campaigns to recover sales conversions lost.
There are many options available for email marketing that is effective. These 10 email marketing tips will help you get started in just 60 seconds.
Are you ready to dive deeper? To attract attention in busy inboxes, email marketing campaigns must be written well. Let’s talk about how to create an email marketing campaign that is effective.
How to execute an email marketing campaign
Use an email planning template.
Identify your campaign goal.
Know who you are emailing.
Try to imagine yourself as the buyer.
Create a targeted list.
The campaign timeline should be established.
Plan your follow-ups and emails.
Create subject lines that are click-worthy.
Create copy that is appropriate for them.
Your brand assets should be created.
Use an email builder to bring it all together.
Include clear calls for action.
Include personalization elements.
Always offer an option for them to opt-out.
Make sure you test your emails to make sure they work on every device.
Keep an eye on your metrics.
1. Use an email planning template.
Excel Email Planning Template
Get this Planning Template
Before you begin emailing all your customers, it is important to have a plan. HubSpot has created this email planning template for you to help you decide who you are emailing and who you want to suppress from your contacts list. Get the template now to organize your email campaign planning.
2. Identify your campaign goal.
Find the outcome you desire
Do you want to clear your mind?
Promote a new product
What is the next step after an abandoned cart event?
Keep your audience in mind.
Different campaigns will produce different results, so different strategies are required to achieve them. After defining the purpose of your campaign you can create the targets that you want to reach. You can use quantitative data to determine if your campaign was successful by including specific metrics in your goal.
3. Know who you are emailing.
Meredith Hill’s famous saying, “When you talk to everyone, you don’t speak to anyone”? Hill’s point is that you should not reduce your message in order to appeal to everyone. This is a waste of opportunity to create high-value, relevant, and specific content that speaks directly for the recipient.
This is the key to an effective email marketing campaign. You must identify your audience and use email segmentation to make sure you are delivering the right message to the right people at right times. This will allow you to be more creative with your messaging.
4. Try to imagine yourself as the buyer.
Once you have identified the outcome and goals, it is time to strategize how you can provide value to your buyer persona to make them convert, engage or take the action that you want. Voici some questions to consider:
What is the secret to their subscription?
What is important to them?
What can you do to engage and delight them
5. Create a targeted list.
It is important to know who your target audience is and what they want. The segment must be built. What properties does your buyer persona share in common? What does your CRM say about these properties?
Although your software is intelligent, it doesn’t automatically recognize which recipients you are sending emails to. Are the emails sent to all recipients going out at once? Or do they need to meet certain criteria before being enrolled in the campaign or sequence?
6. The campaign timeline should be established.
One campaign may only require one or two emails. Another campaign might involve a long-term nurturing campaign. Your email sequence should be tailored to the buyer’s buying cycle. Also, stage the buyer at each step of their journey. This means that you should send the right message at just the right moment.
7. Plan your follow-ups and emails.
Once you have a list of who you are emailing and their reasons, you can start to plan how to get them from A (wherever they are) to B, where you want them to go, the goal of your campaign.
Multiple touchpoints may be required over the course of the campaign’s duration. Follow-ups may be based on actions taken by each recipient. These emails should be planned out. You must outline the main message and the take-away for each recipient.
Remember that you cannot expect one email to accomplish everything. You can have multiple emails in your email campaign. Consider taking your email recipients on a journey, with each email serving one purpose. This will increase your chances of each email succeeding in its role towards achieving your goal.
If you are running a lead nurturing campaign, for example, you may send a few emails to educate them about the process. Then, you can move on to more conversion-focused content.
You will need more emails if the sales process is longer.
8. Create subject lines that are click-worthy.
Your email’s subject line is what will keep you from opening the rest of the emails. The subject line is the first thing your buyer will see. Keep this in mind when writing copy that makes them want to read more. This is how you can achieve that:
Engage their curiosity
You can open a loop that will be closed in your email body.
Use your unique voice to initiate the conversation
9. Create copy that is appropriate for them.
You can create engaging copy for your email list once you know what the purpose of each email is and have the subject lines. You should consider where your audience is at the buying cycle and what type of content they will find helpful. It doesn’t make any sense to promote products if your subscribers are mostly in the awareness phase of the buying process.
10. Your brand assets should be created.
A wall of text is not what people want. Visuals can help recipients understand the message quickly. Intentional and well-placed imagery can actually increase click-through rates. So think about not only what you want, but also how you want it to be said. Use visuals to support your message.
11. Use an email builder to bring it all together.
After you have written the content for your email, you will need to create them in the email software program you are using.
There are many options available depending on your needs. These include HubSpot and MailChimp as well as Pabbly Email Marketing, Constant Contact, and MailChimp.
You can easily create, optimize, personalize, and personalize your email campaigns with a comprehensive email builder.
12. Include clear calls for action.
Keep in mind that if your email is taking up time and inbox space of your audience with another email, it must be a purposeful message. Think about what you want recipients to take away with the email.
Most cases will require you to include a call to action (CTA), so that they can take further action.
Do not confuse your email contacts with too many options. Each email that you send should contain a single action you want the recipient to take. Next, tell them what action to take and then set expectations about what will happen.
The purpose of the CTA will vary depending on your audience’s buyer journey stage and the goals you have for your email campaign. You may want to simply engage them with more content or get them to buy.
No matter what the question is, it’s important to follow CTA best practices. This includes asking clear questions and emphasizing the point with contrasted design elements.
13. Include personalization elements.
Think about the experience. Are your email recipients content to be a part of a large group of people? Do they prefer a personal experience that feels like you are talking to them directly?
While automation can help save time, it shouldn’t be at the expense of the user experience. Market emails should be tailored to the reader and include relevant information.
Swap the “Dear Sir/Madam”, at the minimum, in favor of their names using personalization tokens.
14. Always offer an option for them to opt-out.
You should not include people who aren’t interested in reading your emails. They will reduce your open rates and increase the spammy nature of your emails. CAN-SPAM guidelines also state that you must always give them the option to unsubscribe from your emails. This opt-out link is usually located in the footer section of every email you send.
15. Make sure you test your emails to make sure they work on every device.
After you have completed your email, make sure to review them before pressing the Send button. Email marketing campaigns that work are optimized for mobile, tablet, or desktop devices will be more effective. Send them to a colleague as a test and check them on multiple devices and email clients.
16. Keep an eye on your metrics.
Take notes as the campaign progresses. What are your open rates and clicks rates? What was successful and what did not? Are you on track for achieving your campaign goals?
You can learn more about your audience by paying more attention to data. This will help you create more effective campaigns for the future.
Need a refresher course on mastering marketing email? This video will help you get started.
You now know how to use email marketing responsibly. Get some inspiration from these masterful email marketing campaigns.
Example of the Best Email Marketing Campaigns
You probably have an email address if you are reading this. You’ve likely been sending and receiving email for many years and have probably received some suspicious emails in your inbox.
We bet they weren’t unexpected or uninformative.
Email has stood the test of time but many marketers have neglected to update their strategies since its conception. We’ve put together a list of examples of email that will inspire you to send modern emails to your recipients to make sure they are receiving the best possible.
Marketing Campaign: Email Preferences
Your customers expect great companies to be constantly evolving. They don’t expect to hear about these changes, as too many companies have failed to live up to their end of the bargain.
This ModCloth email is a refreshing change of pace. You should give your customer or lead a clear and fair warning if you are going to change how you communicate with them. If they don’t agree, you can adjust their email to make it more user-friendly.
Why it works
It establishes expectations for communication going forward so the buyer persona can decide what is best for them.
Email Marketing Campaign Example: Modcloth — “We are making changes to the email program!”
2. Tory Burch
Marketing Campaign: Promotion
Did you see it? Did it move? It’s pretty cool! This animation separates Tory Burch’s email from the rest of the immobile messages in their inboxes. The promotion is also framed as a private sale to leverage exclusivity. This positioning often makes recipients feel special and encourages them take advantage of the unique opportunity presented to them.
Emails can become impersonal, dull, and uninteresting. This email defies these expectations, but doesn’t go overboard.
Email Marketing Campaign Example: Tory burch – Private Sales Invitation
Re-Engagement Campaign Marketing Campaign
RunKeeper uses this informational email to try and reengage users who have been lost. The copy highlights the latest changes to the app and the benefits. This encourages recipients to try the app again. The recipient might not be aware of certain benefits they have received since their last use of the app.
The content feels more welcoming and less aggressive with small inclusions such as the “Hi friend”, greeting, and “You rock” closing.
Email Marketing Campaign Example: RunKeeper. “RunKeeper Elite looks pretty fresh these days, and we’d love to have you give it another go!”
Marketing Campaign: Promotion
Another great example of animation used to create an interesting email marketing design is this: The swipe motion, which is used to give recipients a glimpse “under the hood”, of their email tool is more engaging than static text and encourages readers to dig deeper into the rest. The header is a great way to clearly state the purpose of this email.
It’s subtle and works well with the body of the email. It works well with the email’s design, creating a focal point that is both complementary and contrastive before the reader gets to the rest of it.
Email M arketing Campaign Examples: Litmus – “Tried unsuccessfully to see how responsive design works underneath the hood?”
Marketing Campaign: Email Preferences
Loft wants to show their appreciation for your mixed-value, crazy inbox. Loft requests that recipients update their preferences in order to deliver a more personal experience. This customer-focused email makes the recipient feel valued and important.
1. Run A/B Tests On Your Email Subject Lines
When you are writing an email, create two subject lines. This will allow you to test which language gets your audience to open it. This winning data can be used to format future headlines, and help you get in the minds of your audience.
This Campaign Monitor post will explain how to A/B-test your email subject lines.
2. Make your email copy skimmable
Reduce the length of your email sentences to increase clickthrough rates and improve readability.
These are some important things to remember:
Keep your paragraphs brief, no more than three sentences.
A sentence should not exceed 25 words.
One paragraph sentences are fine.
This format is what we use at CoSchedule. Take a look at one of our emails.
Make your email skimmable
3. Send a Weekly Email Newsletter
E-newsletters let your subscribers know what’s new about your company or products. This isn’t the only way to promote your products. HubSpot recommends that newsletters be educational in 90% and promotional in 10%.
Recommended reading: Step-by-Step Guide for Writing a Newsletter that Actually Converts
4. Write Attention-Grabbing Subject Lines
The quality of your subject lines will determine the open rate. If you want to be successful, you have to make them good!
Test your email marketing subject lines
AppSumo shared the top 10 email subject lines and open rates for each.
Recommend reading: All you need to know about writing awesome email subject lines
5. You can place email opt-in forms on your website
Your website attracts a lot of visitors. You want them to keep in touch with you even after they leave. Emails are a great tool to achieve this, and your website is the ideal place to collect email addresses.
Add more opt-in forms for email marketing to your website
Rarelogic’s above example shows how they offer customers who visit their site the opportunity to join their email list.
Recommended reading: How to create opt-in forms: 5 ways to convert traffic like crazy
6. Lock Your Downloadable Content
You can increase your email subscribers list by offering something to your subscribers in return for their email address. Here’s a fantastic example from Wishpond’s eCommerce Strategy Guide. The form cannot be accessed until the user completes it.
To get email signups, create gated content
Recommended reading: How to create amazing content upgrades for your blog
7. Combine your best content and send it in an email
You can extend the lifespan of your content by aggregating your top posts for the week, and sending them to your email address.
You will need the following information to create a roundup email:
Collect all content you have published during the week.
Take a look at what is already popular with your audience. One piece of content might have more comments or social shares than the other. These should be at the top of your email.
Each piece of content should be titled and a brief description written underneath that summarizes the topic.
Attach your email list, and then send. It’s as simple as that.
8. Get feedback on products, content, and more by surveying your email list
Surveys are a great way for your audience to voice their opinions on the products you produce, the content your marketing team creates, and what’s happening in your industry.
Survey Monkey is a tool that allows you to create questions and gather data in one place.
9. Encourage email sign ups with a social media campaign
You can get people to sign up for your newsletter, sales list, or other services by adding sign up links to your messages. Add sign up links in your social media messages.
This is how you do it:
10. Use CTAs in your content to encourage people to sign up for your newsletter
Add a CTA to encourage your audience to sign up to your weekly newsletter or to subscribe to your email list if your marketing team publishes online content.
In your content, include email signup ctas
You can see above how Hubspot uses an integrated slide-in CTA which resembles a chat box.
This blog post explains how to create the best call-to-action statements.
11. Segment Your Email List and Target It With Content They Want To See
You can make your audience happy by giving them content they are interested in.
Segmentation allows you to:
Connect with your audience better
Identify active users (and inactive ones)
Increase click-through and open rates
Rates of unsubscribe and bounce are lower
This Hubspot article will show you how to segment your list correctly.
12. Get exclusive content and give your subscribers an extra incentive to subscribe to your list.
When you buy a product as a consumer, you are deciding that the price of the product is worth it. This is also true for content that you receive in your email.
Create exclusive content to incentivize email signups
These CTAs by Getsitecontrol are designed to help users realize the importance of giving up their email addresses.
This post is on our blog about how to make killer content upgrades.
13. Send a series of introductory emails to your new email subscribers to show appreciation
Keep your audience members engaged by sending them emails to help them understand what to expect from you when they join your list.
This could be your email series.
Introduction email. It should thank them for subscribing to your list and tell them what to expect from you.
Follow up email. This email could be used to segment them into various lists. It can ask what problems they are experiencing or what information is needed.
Second check-in email. You should follow up with your subscriber after 30 days to check how they are doing.
Final check-in. This is their last personal email from your team. It will help them make sure that their subscription fits what they want.
14. Send your emails at the best times
Send your emails at the most convenient times to ensure that they don’t go unopened. Ten different studies have shown that the best times for you to send an email are: