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33 Marketing Email Examples
Email marketing is an extremely efficient way to communicate with your customers. According to data, 3.9 billion people worldwide utilize email. In contrast, 3.5 billion people use social media.
Research has shown that 89% of marketers utilize email as their primary method to generate leads. Yet the average rate of open emails is 22.15 per cent.
Why do some emails go through while others don’t? What is the difference between effective newsletters and spam? To find out the answer, we will examine 40 examples of email newsletters from different business sectors that we have discovered and enjoyed reading.
If you’re looking for an email newsletter service and want to compare different options and options, we’ve already accomplished it. Check out the article for a comprehensive description of the best 30 email marketing solutions.
La Roche Posay
It is an email marketing campaign via an online cosmetic retailer.
La Roche Posay
We liked what we saw. These emails are designed to convince the customer to purchase through a promotional discount. This mailer offers a discount that’s only valid for a short period, and the urgency of the offer makes the buyer make a decision faster. It’s great that the email includes the feature of a countdown timer that indicates how long is left before the offer’s expiration. The letter is also personal and contains suggestions to a particular user who has already looked at the products available on the website. In the mailer, the subscriber is informed that the products can be purchased for a lower price and influence the purchase decision.
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Yves Saint Laurent
What is it? A promotional mailer from a top cosmetics retailer.
We liked. Simple design, the banner that includes a visible promo code, yet does not take away attention from the subject. The goal of these mailers is to draw the consumer to purchase and make the user a frequent buyer of the store online. It is simple to read via a smartphone and is brief and, at the same time, informative.
Tiffany & Co.
What exactly is it—a newsletter with the word English from the world-famous jewellery manufacturer.
The letter’s translation:
Home Style with Tiffany
We believe that jewels are worth wearing every day—diamonds with sparkling sparkles and bold chains. Explore our most loved jewellery designs and get dressed at your home.
If you don’t have a natural gift, Tiffany Victoria vines are perfect for you. They don’t die, and you don’t require gardening expertise. Get your garden ready.
Be sure to have the appropriate tools for your home improvement task. We suggest eye-catching jewellery that is part of Tiffany’s Tiffany HardWear collection. Begin a project using Tiffany
Diamonds and Home Pants? A perfect match of opposites. Bring some sparkle to your home dates with the jewellery of Tiffany T1. Tiffany T1 collection. Find house dates.
Video mode: Enable
Are you working at your home? Tiffany diamond jewellery makes sure you stand out during any video chat. Combine and mix our various styles to discover your personal. You can work from your home in style.
Get ready, tune in, Tiffany. Do your workouts into a getaway by wearing Tiffany T pendants. Always remember, there’s something that makes you smile when you wear Tiffany. Be a part of Tiffany.
The majority of Tiffany & Co stores have opened. The majority of stores that functioned just as a pick-up location has now been opened. Our customers’ safety and employees are our main concerns. We are looking eagerly to welcome customers to our stores. Check out the latest store news.
What we enjoyed. Tiffany sells expensive jewellery to going out. Because of the coronavirus, the events have been cancelled, which is why the brand has been trying to convince clients on the newsletter that jewellery can use at home, for instance, or during video calls. The design was developed specifically for this letter – images of jewellery are enhanced by photos of girls dressed wearing home-style clothes. These images are more appealing to look at than the stock images. The buttons are made in the same way as the whole letter.
What exactly is it. A sample mailing list includes ready-made images from an online store for clothing and footwear.
We liked what we saw. Lamoda creates visual content and provides prepared solutions for your autumn wardrobe. It is possible to see what the complete image appears. The prices and brands are also listed here. It is a motivational letter for people who like to browse glossy magazines. The readers who have read until the end are enticed by the online store and want to buy gift certificates.
What exactly is it. A letter that entices customers with new products from the clothing shop.
What we enjoyed. The goal of these mailings is to build the loyalty of customers. The company discusses the fall collection to welcome new customers, convert them into customers, and remind people who have bought a product. It is formatted in the style of the pages of magazines and is fun to browse through. The picture shows the prices. There is also an online link to the complete collection and an option to locate the closest store.
What exactly is it—a warm-up email from a company that makes sports clothes and shoes.
A brand’s email newsletter is sent out by a clothing and sports shoe manufacturer.
We liked what we saw. This email goes out to new subscribers. Its goal is to encourage the user to take action and make a purchase. The subscriber is asked to follow the link and then personalize their profile only to receive their interested information. The user is reassured that the company cares about the person and does not wish to bombard him with messages. Additionally, subscribers are given a discount of 15 that lasts for a specific period.
What exactly is what is. The trigger mailer keeps and removes the customer from the store online that is universal.
I am sending emails from an online store.
We liked what we saw. Ozon operates with abandoned carts: an email is sent to people who quit the site but didn’t complete their purchase. The person who receives the email is named; the recipient is also identified in the subject of the mailer. According to research, letters with personalization are read 50 per cent more often. For instance, it creates a sense of desperation: the number of available products in the warehouse is restricted, and they are only reserved after the customer has placed an order. Campaigns via email offer related or similar products for sale to make the customer buy them alongside the other items on the cart. This means that the company will increase the value of the check.
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Online services and applications
What exactly is it. It is a method to trigger email via an online social network.
Distribution of emails via an online social network
We liked what we saw. Every year, on the day of the first day of registration for a user, Twitter sends a letter of congratulations, and best sends wishes Happy Twitterversary. Amazingly, the creators created a unique name for this day. Through an imaginative letter social media network, it reminds of itself: users will click on the link in the mailer so that a message with a hashtag will automatically appear on his profile.
It is possible to design trigger emails for various segments. You can sort users according to the time of registration, their actions on the website, or their interests. This is simple to accomplish without programming skills in Carrot quest. Carrot search service. It collects important details on each website’s visitor and lets you create automated scripts using this information.
The emails are sent following the specific user action you have specified beforehand (in the case above, this would be the registration date). You can also filter your audience. For instance, you can send emails only to users who utilize your services.
Before sending a trigger email, be sure you don’t end up with spammers in your folder. Our guide will assist you in this regard and an infographic that outlines the rules of deliverability.
What exactly is it—a letter of activation from dating apps.
We liked. Once you’ve registered, Tinder sends onboarding emails to users to assist them in navigating the application. Tinder sends these messages to encourage users to use their service. The Tinder message is composed of suggestions on how to improve your performance on the application. It encourages you to take actions that are laid out: update your profile, upload photos and add an anthem, connect to Instagram and send a super like. The appropriate button accompanies each action. Tips are illustrated with animated images with a corporate look. The app is attractive.
What exactly is it—a digest of articles from a website that allows you to read books via subscription.
We liked what we read—a catchy headline. I would like to know if this isn’t a newsletter, what is it? The subtitle is also captivating. It is revealed that Bookmate has launched a new medium, and it can only be read through the mail. This creates an impression of exclusivity for the user. If the content appeals to the user, he’ll be inclined to join. The creators explain that the mailers will be sent every week. Users can provide feedback on the newsletter. Review feedback helps newsletter writers become acquainted with their readers better and improve engagement.
What is it? Articles of the bulk mail service.
What we loved about it. Unisender creates mailings for an individual – these letters are more reliable and read 35% more frequently than mail sent via an email address used for general purposes. The writers of the letters are changed – Artem, Egor, Marina. The preheader and theme are written humorously “Sorry we’re lazy” “Even the preheader is a bit too lazy to think of”. The letter includes emojis, and they’re appropriate. The content is written casually and casually, and, in the end, you can check out Artyom’s photograph and confirm that it is a real person. This letter is also an excellent example of how users are enticed to be part of the service study. They are asked to answer a couple of questions. In return, Unisender promises to discuss the company of the person who wrote it in an article and offer the respondent a coupon to get free newsletters via email.
What exactly is it—a newsletter for education from the service, designed to improve the content.
What we enjoyed. Glavred emails are a great way to send a solid text. Three months in, readers receive articles with illustrations in the mail about writing interesting and truthful texts with proper syntax and structure with the informative style. The letters are written in an easily recognized style and appear like books. In the first letter, they explain the program’s format and explain what a solid text is and why it is necessary. The letter also announces the following letter. This draws the reader’s attention towards the list of mailing addresses. He will be eagerly awaiting the letter. The writer uses the postscript to draw attention to the important details: ensuring that the message doesn’t become spam. The link is for acquaintances to whom the user wishes to suggest an online course.
What is it? A useful article from CRM-system to help businesses.
What we enjoyed. Megaplan posts articles exclusively from his blog, transforming emails into his little edition. These emails aim to create a relationship of trust with the customer. They don’t contain any direct calls to purchase or purchase, but by using these mailings, companies demonstrate their ability and directly affect the growth of sales. The illustration is branded. Every letter is accompanied by an “afterword”, which the chief executive creates. The result is very personal and also a lamp.
What exactly is it—the mailing lists we have.
What are the methods we use? We compose correspondence on behalf of certain people -marketing manager Polina and CEO Dima. The reader can tell that a real person writes the letter, and this draws the attention of others. It’s more enjoyable to be interacting with a genuine person rather than an unpersonal business. Users are more likely to respond to emails from such companies and provide feedback. When we write the email’s subject lines, we will always provide the letter’s benefits. If we require more context, we employ the preheader.
We aim to be friendly and welcoming. We add GIFs and illustrations of the author to the newsletters. We allow readers of evaluating the content by using buttons within the letters. We will never send emails that do not include an unsubscribe link.
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What exactly is it. It retrieves feedback from the automation and marketing email service.
Newsletter sent by the automation and marketing email service.
Since the inception of Campaign Monitor 2004 Campaign Monitor in 2004, we’ve been committed to helping our customers achieve their marketing goals via email.
We’re researching to influence the future direction for the Campaign Monitor brand. And would like to hear what you appreciate the most from the email marketing tool you use. Complete this survey to tell us the things you consider important to us.
It takes between 10 and 12 minutes to fill out the questionnaire. In appreciation for filling out this survey, we’ll provide you with 20 dollars Amazon gift card.
To redeem your gift card, make sure to enter your email the close your survey. This offer is only availed for a brief period.
We appreciate your valuable time, and your feedback is crucial to us.
Director of Marketing for Customer and Product
What we enjoyed about. The company will explain to users the reason for the survey and inform them how long it takes to complete the questionnaire. To encourage the user to fill out their survey, the business gives a prize, and this is a smart strategy to get more people to respond. The author of the letter expresses appreciation and makes the recipient feel appreciated. These newsletters can be used to gather feedback and help enhance your business plan.
What is it? An article digest from a website for managing projects.
How to spot the signs of burnout in your team and how to do to address it. Make sure your team is set up for success and lessen stress by identifying the early symptoms of burnout.
How do you manage the team remotely?
Remote teams thrive on ritual, trust, and openness. Here’s how you can keep your remote team alive for a long time.
Three ways to be an effective team player not being a solo player
Discover why being yourself can boost your creativity and teamwork skills, even if you’re an introvert.
Close More Deals Close More Deals: Use Trello as a CRM
Utilize Crumble Power-Up to transform Trello into a flexible CRM that can help you increase the size of your company.
What we enjoyed. Trello provides a range of blog articles that are useful to users. In their newsletters, they provide articles on current topics. They also provide tips to maintain the team’s remoteness and prevent burnout in the workplace. The newsletter includes concise descriptions of the articles and hyperlinks to the blog with corporate-style illustrations.
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What exactly is it—content mailer for Valentine’s Day from the Russian hiring platform.
Content mail from the recruitment platform.
We liked what we saw. HeadHunter examined vacancies about the desire for sales, work, and pets. The letter’s subject is: “Ekaterina, love in the vacancies. What? Yes!”. It’s personal and will increase the chance of discovering interesting and encourages you to look through the list of mailings to learn more. The letter includes a photo and a small amount of text, and an article link but nothing more. This is a great illustration of creating an email newsletter that is timed around the holidays.
What exactly is it—a collection of articles from a website about renting and selling real estate.
We liked what we read. The collection includes essays on various aspects of real estate and stories of different regions and countries, and everyone will discover something that interests them. The final paragraph of the newsletter is a section titled “questions about the real estate agent,” along with an online link. The user can either click the “all “all queries” button or make a request for your questions – this improves the number of subscribers and enhances their engagement with the newsletter.
What is it? A creative Halloween-themed mailing via the ticket aggregator.
What we enjoyed. On the page for subscriptions, you will find examples of the emails sent out by Kupibilet and reviews from readers. This is useful; you will immediately know if you’re interested in this material. Every letter begins with a meme quote “I do not wish to go through anything. I’d like to swim” This is hilarious and easily remembered. In general, humour is a major element of Kupibilet mailers and always gets attention. This year, for this Halloween holiday, Kupibilet has compiled the most difficult travel issues and provided suggestions for avoiding these.
What exactly is it—a digest of stories from an airline tickets aggregator.
We liked what we saw. Before the corona scandal, Aviasales emailed customers with deals, travel tips and responses to questions. The service now delivers digests that include articles about travel in the country and advice on current issues. There was also a section that contained responses to the reader’s questions. Answers to questions are a way for subscribers to communicate with the website – they can ask questions for themselves and will certainly be in anticipation of an answer. The writer writes answers to Dasha’s blog. Dasha is more beneficial to contact customers for a specific individual rather than on behalf of the business. The user can rate the email with five different emoticons. This allows for interaction with the message, which aids the company in collecting feedback from customers and measuring its effectiveness. Campaign.
What is it? A welcome mail from an airline ticket aggregator.
Mailings from an email address of an air ticket aggregator
What we enjoyed. The email invites users to interact through the services. The welcome message communicates the business’s mission and draws the attention of. Then, a button with clearly stated instructions notices “find flights “find flight tickets”. The letter provides the functions of the service and provides guidelines on how to utilize it effectively. For instance, with Skyscanner, you can purchase tickets for flights, choose the right hotel, and hire a car. Each feature is divided into distinct blocks and accompanied by a photo, making the text more easily read and remembered.
What exactly is it—a different offer from an online platform to find accommodation for tourists.
A letter entices visitors to a website to find a place to stay for tourists.
What we enjoyed. Airbnb’s services have disappeared in the wake of the coronavirus, and Airbnb introduced an “online experience”. The newsletter is a variety of ways to travel without leaving your home. You can learn more by clicking the link. This service encourages virtual tourism to remain afloat. The letter is brief and minimal.
What exactly is it—a welcome note by the American airline.
A newsletter from an American airline
The letter’s translation:
We’re happy to have you include JetBlue to your list of loyal customers – the ones who frequently send flowers of low fresh-cut fares, deals and other goodies for your mailbox. We’re confident that we’ll establish a relationship with you on your terms; however, just remember that we’re looking forward to the day you’ve lost your head.
What can you expect from our email messages:
fantastic promotions and discounts;
Notifications of new destinations;
Updates to partner and product information;
Are you already in the water?
Let’s meet each other better (Understood, and we’ll get to talking shortly!)
Let’s get it done! (Ok, good, We like your style to think!)
This is the beginning of something wonderful. We’re looking at the future with anticipation!
What we enjoyed. The letter is written, the pictures and text complement each other. The welcoming message is elegantly written, and the airline describes its readers like lovers and assures it will operate at their discretion. The writer’s wordplay is related to travel and names of business (blue-tiful and aboard but) and explain what readers can anticipate from email newsletters. A letter like this is pleasing to read, and the reader isn’t raised to send the email to spam.
What exactly is it. A collection of articles from Russia’s airline. Russian airline.
Content is taken from a Russian airline.
What we enjoyed. The actual subject in the correspondence: S7 talks about travelling to Russia if foreign flights are cancelled. The letter is formatted like a page from an advertisement booklet and is written in the corporate design of S7. It is nice to see vibrant photos. The email closes with a special discount and encourages users to purchase. The buttons for call-to-action are designed with the airline’s colours. They are accessible and easy to read.
What is it? A newsletter from an educational program.
A newsletter from our educational program
We loved it. The letter is extremely personal. It begins with, “Hello, my name’s Asya.” In the first paragraph, we find out that Asya believes that she is a Gryffindor and has one dog named Uma. This brings them the two together and makes the communications more personal. The letter is written in the same manner and references Harry Potter. Harry Potter universe: the headline reads “Lumos maxima!”, the farewell is “Sent from Hedwig”. The author reveals fascinating facts such as that the mandrake’s scream was believed to exist into the Middle Ages, Nicholas Flamel existed, and British students walk around in the robes of their teachers. After reading this announcement, you’ll want to take a listen to the brand new program.
What exactly is it. A newsletter from the school of creativity and innovation. Thinking.
The Newsletter of the School of Innovation and Creative Thinking
What we enjoyed. The website promises to send out letters each week with informative messages “simple and short, but with an element of drama.” The page for subscriptions states that reading the Ikra newsletter can take around 120 seconds. It’s very pleasing that the authors precisely describe the content subscribers subscribe to. The letters are as brief and concise as is possible, and the images do not draw attention away. When you sign up for the email newsletter, you have the option to select the type you want of news: all updates and corporate developments, as well as training, and so on. This is practical for the reader.
What exactly is it. It is resolving the issue of an abandoned cart from a program to learn English.
The service allows you to send emails for studying English
What we enjoyed. The service emails this message to customers who have viewed the item, added it to their cart, but didn’t purchase it. This transactional email is elegantly designed. The subject line reads, “Don’t let me go! ” Inside, there is a photograph of the basket that is weeping. At the very least, it brings a smile.
What exactly is it. Skying Online School calls its mailing lists “free email courses” The lesson is offered each week in a letter format. There are a variety of mailing lists that are each week English teaching materials “10 lessons to help you communicate easily”, “English for IT professionals”, English for the television show “Sherlock”, and many more.
We liked what we found. Every Skyeng emails contain important or informative information in various formats. The letter begins with a brief introduction. The authors describe what the email is all about and why you must take the time to read it. The next section is a banner that features an advertisement and a button that, instead of calling you to take action (“pay for a bundle of classes”), the message reads “class. Thank you.” The primary content of the letter includes hyperlinks to English-language blogs and podcasts, which are arranged in three sections. Subscribers who are learning English will be thrilled to receive this useful newsletter. The authors usually use emojis, and the letters are informal and are concluded with a live salutation and a picture of the writer.
What is it? A feedback letter from students of online universities.
We liked what we saw. According to studies, 91% of customers will be more inclined to buy when they read favourable reviews about an item. By sending out mailings to its subscribers, Skillbox highlights the life-changing nature of the courses and provides inspirational stories of alumni’s success. The letters contain pictures of graduates with their names, surnames and names, and their workplaces, which increases confidence in the story. Reviews help a business enhance its product and convince the buyer to purchase.
What exactly is it. A letter of activation from the platform that streams.
What we enjoyed. Netflix sends out trigger emails to viewers after they have watched the show. The platform personalizes the emails and informs users about their most interest. Netflix reminds users of what they would like to see before and what they haven’t watched yet. It also has a “find some new information” button. This is the way Netflix keeps its users engaged with films and emails.
It is a creative newsletter sent by a Russian streaming platform.
What we liked about it. The interactive design increases user engagement. According to studies that show interactivity in emails boosts conversion by three times. The Amediateka letter is based on an animated GIF and an interactivity button. This game is enjoyable to play and to see what happens. Additionally, email marketing can solve an actual issue for users. Selecting a suitable series can be a challenge.
What exactly is it. It retrieves feedback from online cinemas.
What we enjoyed. Kinopoisk clarifies the goal of the survey: to make the mailings about films more effective and warns users about the number of questions and the time it will take. Respect and courtesy for the customers in return for their time and attention are beneficial and improve the likelihood that the person who subscribes will pass the test. Two buttons are included within the email “Take your time to complete the survey” and “I don’t want to receive any more letters.” The buttons are big and prominent so that the reader does not need to hunt for a button to opt out. Then there’s a humorous GIF.
What is it? An email that contains new music from streaming audio services.
What we enjoyed. Spotify creates a personalized playlist for each user, which is continuously updated. It sends out a gorgeously created list of the latest music in the form of a letter. Each image is clickable. Because of personalization, these mailers will remind the user of the site even if he’s not been on the site for an extended period.
Conclusions and recommendations
The letter you send can be long or short, with text or images humorous or subdued. Every company has their formula for the perfect email marketing campaign.
We’ve put together with general guidelines that are useful to you, regardless of the field that you are in:
personalize email messages and send users the content they want to read;
Select your voice tone to choose your tone of voice, and use the same way;
Include reviews from real customers in the mailing lists to improve the worth of the product to the users.
Come up with a compelling preheader and topic make sure they are short and easy to understand;
Do not overlook your call to action. It must be clear and understandable and make the buttons easily visible;
Engage your email readers: Use videos, GIFs, and buttons to improve user engagement
modify mailers for mobile devices. Users check their phones more frequently than on computers;
Create a distinctive style for every letter, using the illustrations of the author that are not stock images
Add a link or unsubscribe button in the email. Make it clear that the user has the right to opt out.
Through Carrot quest, you can sort users by their behaviours, interests, the website, the cause of the change and other variables, and then you can write a beautiful letter in the service and mail it to the segment you are currently in. If you’d like to write similar letters to the ones in this post, test the service free for 14 days – no cost. If you’d like to learn how to segment your customers better, you should read the blog post.
How do you use email marketing? why should you consider using it to promote your business?
Marketing via email is among the strategies that are highly well-known in the field in the field of online marketing. It’s been several years since the first promotional email was sent, however, due to the increasing use of email as well as email services, we can now see the benefits of online marketing. If you’re looking to reach out to your target audience efficiently and cost-effectively the email marketing method is among the best options, however, you must keep certain essential points in your mind. It is true that beginning your journey in this area is best done with an effective and thorough marketing plan for an email to achieve good results.
What is the background of marketing by email?
The process of sending e-mails online has been around for a long time, and one of the first emails came out in the year 1971, by a person who was named Ray Thompson. In the following year, an initial management method was created and it was in 1978 that an executive in the field of advertising known as Gary Turk launched a campaign that brought in $ 13 million in revenues.
What’s the purpose of email marketing?
In simple terms, email is marketing and email, while online refers to marketing. Thus, email marketing could be categorized as online marketing and is a crucial element of digital marketing in the world. Most likely, you’ve used various methods to send out online messages which may have various purposes. For instance, if your message is intended to sell an item, advertise it further, give discount coupons, or another sort of advertising goal it is marketing by email.
In the age of digital marketing, this strategy is regarded as one of the most important features of branding, and advertising products or services that must be appealing and motivating in terms of the design and the content. Sending emails that are unattractive or lacking in graphic content won’t yield positive results in the present. So, take note of what your customers are interested in within your email marketing strategies and make sure that the content is appealing.
Is Email Marketing still popular?
Email is not a brand new technology and has been utilized for years in the world of the internet. However, its application in marketing via digital channels is increasingly used in the branding process and in the promotion of the image of a brand. This technique is currently well-liked by digital marketing professionals since if a thorough email marketing strategy is implemented great results can be achieved with it.
What are the advantages of marketing via email?
It is among the most efficient ways to build your business and brand in the event that the user of your service or buyer of your product is pleased to receive your emails. It is possible to run a successful and effective marketing campaign for your email with an appealing layout and well-structured content that will also yield an excellent yield on your investment. The biggest error is using purchased emails that will not want to receive marketing emails.
With the consent of the recipient in the right manner If you have the permission of the user in the appropriate ways, you will reap the following benefits of the use of email marketing:
- Improve conversion of products and sales rates
- Improve brand recognition and increase the popularity
- Customer stabilization rate growth
- Get more visitors to your website
- Maximize the effectiveness of advertising messages
- The ability to use a low-cost advertising technique
- It is easy to access and implement advertising campaigns
- The ability to manage email advertising budgets
- The ability to share content easily
What are the negatives of marketing through email?
With all the advantages of electronic marketing, however, there are disadvantages to it. The disadvantages can be reduced to a large extent by examining a few points that are listed below:
- Possibility of sending spam messages
- The possibility of not sending emails under special circumstances
- Design and content issues
- Volume limitation problems
To avoid such issues, you can avail the services of reliable email marketing companies that are less susceptible to sending out spam messages. Additionally, in some circumstances, there’s the possibility of missing messages. This is something you can avoid by monitoring the performance of your campaigns.
What’s the cause behind the rising popularity of email marketing?
There are many factors that have led to the rise of email marketing among those who are active in digital marketing. Additionally, companies are keen to use these services due to the fact that If you conduct a professional advertising campaign via email, they could achieve a high ROI. One of the major advantages is the cost as well as the potential of controlling the cost. You can control the advertising budget according to your objectives and the number of submissions. You can also be available in different plans and offerings of your service supplier.
This is among the most efficient ways to communicate with your clients and your audience and to present the product/service to the public in the shortest time possible. It also offers a variety of personalization options and allows you to reach out to particular audiences in a unique manner.
Examples of Email Marketing
Regarding the kind of email marketing campaigns, we will discuss two key examples that are commonly utilized in the field in the field of online advertising.
These kinds of messages are designed to promote an upcoming product or provide an incredible deal and typically are designed to encourage sales. In these types of messages, the person who is receiving the message will receive a link on the web page and be presented with an appropriate purchase offer.
This kind of advertisement is also able to boost sales, however, its primary goal is to provide more information about the audience. But, by doing this the sales increase and brand awareness could be made.
How do you begin an email marketing campaign?
In order to begin email marketing, you must select a messaging service first. In order to do this, the most important factor is to choose an option that is well-known and has a variety of alternatives. The email marketing services include features like monitoring results and reporting, so you can determine how your target audience is captivated and its effectiveness of it. It is also possible to select the plan you want depending on your situation and requirements. In every plan, specific features are included.
With the program the user with the software, you have to input an email list for the audience that you’ve already created. In order to create this list, it is best to think about the group who are attracted to getting promotional emails. Otherwise, there could be negative effects.
In the final step, the content that is suitable and has an appealing appearance should be created which can be accomplished by using the services of the software supplier. Design, content, and completeness are a few factors to be taken into consideration in order to get the desired results from investing money.
Do Design as well as Content Design Really Important in Email Marketing?
Designing the appearance of an email marketing campaign is among the primary and crucial factors that can attract the attention of the target audience. There are a variety of capabilities available within email marketing applications that allow for design and visuals as well as the ability to develop a good design with pre-designed portfolios.
New Customer Onboarding Checklist
[Here you will fill in the actions that customer success team members and account managers need to take to onboard a new client. You can modify, delete or add items to the list we have pre-populated. This will depend on your company’s product and service.
Automate all new customers
You can create an automated welcome email which triggers when a user registers.
Send a follow up email to invite your customer to log in to the software after two days.
Create a greeting message that greets the first login and includes a CTA for their first action.
To help users navigate, design feature callsouts are displayed when the user first enters.
All empty states, which are areas in your product without any content or data until users add their own content, should be filled with content.
For each new customer, there are tasks to be done individually
Set up the first meeting between your customer service team and the new customer.
Create a welcome package for your new customer. Fill in the details of their Customer Success Team, objectives, due dates, and other pertinent information.
Send the Welcome Pack along with the Due Date for the Customer Intake Questionnaire.
Celebrate when a client reaches an important milestone. You could send a handwritten note or an in-app notification to your client.
Template for a Welcome Packet
We are pleased to welcome you to the [Insert Company Name] customer community. We are honored that you have chosen to work for us. We make it our top priority to make sure you have a great experience with
This packet contains:[Delete any components not required for the company’s onboarding process, and add any we have missed.]
* A brief introduction to our team, and points of contact at [Insert Company Name] * Customer intake form. Please return it by [insert due day].
* The timeline for our first months together [Insert timeframe] * Links to help documentation, and other resources
Meet Your Team
Below are the contact details for [Insert Company Name].[Replace stock silhouettes by friendly headshots for your customer success team members responsible for this customer.] [Insert Team Member’s Name & Title][Insert Team Member’s Name & Tie] [Insert Team Member’s Name & Title][Insert Team Member’s Name & title]
[Insert Phone Number & Email Address] [Insert Phone Address & Email] [Insert Phone Address & Email]
Customer Intake Form Template
Customer Intake Questionnaire: [Insert Customer Name Here] Please return the form by [Insert Due date]
This form must be returned by the [Insert Due Day]. Your answers will be reviewed together during your first call at [Insert Date/Time for First Call].
Company Fundamentals and Contacts
1. Describe your brand or organization in a few sentences. Please list the services or products that you offer.
2. How many employees do your company have?
3. What number of employees are you expecting to interact with [Insert Company Name]? Please list the names of key members of your team who will be meeting regularly with you and their email addresses.
Company and Team Objectives
1. What are the key goals of your company? What are your company’s key goals?
2. What are the key goals of your team?
3. [If applicable to services work] What’s your team’s budget for the year?
1. Who are your largest competitors?
2. What are the top three biggest obstacles facing your company?
1. How was your team before you signed up with us? How did your team approach paid advertising? Or “generating new leads each month”?[Note: These questions are only applicable to companies that offer software or other technology products. If you offer a different product or service, feel free to remove the questions.
2. Please describe your technology stack and any tools that you are using that our product will replace.
3. Are you looking for assistance in migrating data and system settings from an older system to ours or vice versa? What is your budget for technical support?
4. If you have an internal team that will handle the migration, please indicate the contact person and email address.
1. What do you hope to accomplish by working with [Insert Company Name]? Any goals you have in mind.
2. Were there any other providers of
Template for Onboarding Timeline
* The table below outlines the onboarding process for your customer.
* Add a date in the “Date To Complete” column to indicate when you expect them to complete an onboarding call, complete training, set up IT, or use a specific feature of your product.
* Please describe the activity or content of the call in middle column to help the customer understand what they should do on that date.
* Establish objectives to make sure that your onboarding process is successful. Your new customers will be happy to check items off if you set objectives. Even better, your customers will be interacting with you product or service frequently as soon as they purchase it. This is great for retention.
Below is a schedule of our time together in the onboarding phase.
Onboarding with [Insert your Company/Product Name] * Enter the length of your onboarding process here, e.g. “6 weeks”
* Enter the date range, e.g. “Runs starting January 1, YYYY, to February 13, YYYY.”
* Include any details about the frequency of onboarding calls and when customers can expect to hear back from you.
This is a complete outline of the onboarding process, starting with our initial calls and ending with the first steps your team and you take to get started with [Insert Company/Product Name].
You can schedule your calls sooner than the due dates — these are guidelines to make sure we have enough time for everything in the next [Insert Length Of Onboarding].
You are also free to finish the task ahead of time.
Date to Complete Meeting/Task/Training Objective(s)
Jan. 9 EXAMPLE
First Onboarding Call EXAMPLE
* Meet our team
* Go over onboarding schedule
* Define onboarding goals
Jan. 18 EXAMPLE
Get Product Training
** Please refer to this document before you call. ** EXAMPLE
* Create a contact
* Check the import process
* Set up deal pipeline in settings
February 20 EXAMPLE
All data from the previous system can be imported
Note: If you have any questions, please contact our Support team! EXAMPLE
* All data transferred to our product
Sample Agenda for the First Onboarding Call
This sample agenda serves as a guideline for creating a standard onboarding call agenda that your customer success team can all use.
You can swap out items from this list if it makes sense for your team or your product/service.
Who’s Involved?[Insert your company name] * List the team members that will be participating in the call. [Insert Customer name] * List customers that must be included in the call.
* If you don’t know the names yet of the people on the call, please specify their titles (e.g. “A representative of your IT team”
Double-check that all parties are present at the call before it begins. **
a. Introduce yourself
b. Ask each participant to introduce themselves and explain their role. Also, take note of the location of each participant.
c. Establish rapport
2. Onboarding Overview
a. Establish expectations about the timeline and your goals
i. Mention the Customer Intake Questionsnaire and its due date
b. Describe your role as Customer Success Manager/Onboarding specialist
3. Overview of the Product/Service Resources
a. Provide information about where the customer can get help
b. Show them any documentation that you may have.
c. You can share the Resources section of the Welcome Packet.
4. Customer Processes/Goals
a. Ask the customer about their business goals (if they are B2B) and personal goals (if they are B2C).
b. Get an overview of their current processes to accomplish the same thing your product/service will.
i. Note what motivates them
ii. Review the notes your Sales team made on their purchase decision
iii. Which results are they looking for with your product/service.
c. Set goals
i. To see results with your product/service, review the trainings they need and the actions they must complete before onboarding ends.
ii. Run through the suggested timeline and walk through Timeline section in Welcome Packet
5. Next steps
a. Recommendations and tasks to be assigned
b. Next call
Training Resources Repository Template
This template will help you to share important resources with your customer. Here you can provide details about the trainings your customer will need, link to the help documents they will need to read, and explain how they can get assistance if they haven’t gone through all the resources.
Trainings to Completion:
* List any webinar recordings or product training sessions that your customer should view to get familiar with your product/service.
* If applicable, include the due date.
* Make sure you link to the resource so that customers can access all the information they need from one document.
* EXAMPLE: Content Marketing Certification (by January 15, 2015)
* Link to onboarding documentation or key setup.
* Give the title of the article, and then link to the text to make it easy for the customer to understand what they will be reading.
* EXAMPLE: How to import contacts, companies and tickets.
How to reach customer support
Customer Support is your best resource for [Insert which issues Support is most qualified to deal with]. You can also reach me at [Insert email address] for any other questions.
Support Email Address: [Insert support email address] Support Phone Number: [Insert Support number and extension, if applicable] Support Hours: [Insert hours, including time zone]
Template for Handoff Email
Consider adapting this email to notify customers that onboarding has ended if your onboarding specialists have to pass the service role on to another long-term account manager.
These elements should be included if you decide to create your own handoff email.
Contact information for the new point of contact (POC), at your company
What are the topics and issues that your new POC can address in your company?
How customers can contact your team to get support or arrange a meeting
Hi, [Insert Contact Number],
Now is the time for onboarding. It’s time for you to transition to your long term point of contact at [Insert Your Company Name], [Insert the name of a new POC/support team] (cc’d). [New POC/team] will ensure that you maximize the value of [Insert service/product name] and provide guidance on your long term strategy and how to use [Insert names for any tools your success team will assist customers with]. They can also act as account managers, and answer any questions about your account or contract.
I have documented our collaboration to date and encourage you to contact them directly if there are any questions or topics that you would like covered. Our Customer Support team can be reached at [Insert telephone number].
It was a pleasure to work with you, and I wish you all the best.
Handoff Notes Template
For your customers to be successful with your product/service, it is crucial that you have good customer service. To give customers service personnel, renewal specialists and long-term managers a complete picture of each customer’s goals and history, we recommend that they document how their team is using the product/service after onboarding.
This notes template was created to make sure you don’t forget any important information. This template is best suited for B2B companies. You may need to use a different approach if your business is B2C.
* Include the primary POC first. This includes the best way to contact them and their office.
* List any other POCs below them. Specify their roles and the situations they would like to be involved in.
* Be specific about the location of any differences within your team.
The Decision Maker
* Please specify the decision maker. This could be a VP, or another senior employee who is not directly involved with your product or services but has the ability to make decisions in cases related to it.
Summary of what company does
* Please describe the main product or service the customer’s company provides.
* You may also find useful information about the company’s structure.
How they make their money:
* While this may seem obvious in certain cases, it is still worthwhile to list the revenue sources of customers to determine where leadership’s priorities are.
* List the goals the customer achieved during the onboarding period.
These could be product usage goals, training sessions completed or results they’ve already seen during onboarding.
* Also, take note of the highlights for customers. What was the most exciting thing they did?
* What are the remaining roadblocks facing the customer?
* Which skill areas do customers need additional help in?
* What other challenges are customers facing that could impact their ability to use our product/service successfully?
The remaining items are to be addressed:
* Did the customer specify any issues they would like to be addressed on future calls?
* Did they mention something they wanted to do after they had fully embraced the product/service?
Additional Services/Product/Training Needed:
* Please indicate any training sessions the customer has not completed.
* You may also suggest additional resources that the new account manager could pass along.
Compelling Subject Lines
Making a good first impression is the first step. You must ensure that recipients open your emails. Subject lines are crucial — choose short, clear subjects that clearly state what you’re sending, from whom, and why it matters.
Although the primary purpose of welcome emails are to introduce your brand, they also serve to provide valuable information about next steps for customers. If you’re interested in what you do, you can start by linking to your website.
Your welcome emails can stand out by personalization. Welcome emails can be used to drive interest by offering personalized introductory offers for products that consumers might like based on their information or data on public, social platforms.
Clear Options for Opt-Out
If users don’t want to be contacted, it’s important to give them a way out. All welcome emails should include “unsubscribe” options so customers can choose how much or how little contact they wish to receive from you in the future. Incessant, unstoppable emails are the worst thing for a budding business relationship. Customers should always have the option to opt out.
Here are 10 examples of standout welcome emails
What does a great email welcome look like? Here are some outstanding examples of welcome messages that include thank you emails and getting started messages. These will help you guide customers through the entire welcome process, making a lasting impression.
1. Virgin America
Type of welcome: Get started
Virgin America welcome email, with a red CTA.
A welcome email can be a great way to introduce people to your brand’s unique characteristics and eccentricities.
Virgin America puts the “I love You” hand symbol in front of everyone. The small gesture shows that Virgin America cares about its customers. Virgin America is positioned as a fun, hip brand with its playful copy “Welcome aboard” and casual call to action “Grab your seat.”
Type of welcome: Get started
Get started with Food52 by receiving a welcome email from Food52.
A welcome email can often speak volumes about a company’s brand. Food52’s email welcome, with the preview text “We brought snacks,” at the top, is a great example of this.
The preview text, also known as a preheader or snippet of text, is the copy that is pulled from an email body and placed next to (or below) the subject line. You get a glimpse of the brand’s personality when Food52’s welcome email arrives in your inbox.
Food52’s email welcome does a great job building trust. It puts a face (or two faces) to the recipient’s name. You will see the founders of the company as soon as you open the email.
Types of welcome
Monday.com’s welcome email includes a link to a video by CEO Roy Man
The welcome email is simple and friendly, with a conversational tone in both the subject line and the body. This keeps the attention on the video.
Monday.com is a task-management tool for businesses and teams. The welcome email that you receive when you sign up makes it feel like Roy Man is speaking directly to you. This email personalizes the greeting by including the recipient’s first names in the subject line. This is a well-known way to increase email click-throughs, especially if it is mentioned in the subject.
Your email should feel like a conversation between you, your subscriber and the recipient. You don’t have to tell your customer everything. Instead, embed the details in a video.
4. Kate Spade
Type of welcome:
Kate Spade’s welcome email includes an orange envelope graphic and a thank-you message.
Let’s face the facts: The internet-using public is constantly being bombarded with messages asking them to sign up and subscribe to various email communications. It’s important for a brand that someone takes the time and weeds through the clutter to sign up for your emails.
Kate Spade uses a simple, but effective, tactic to thank subscribers for signing up. They write “Thank You” in bold, big letters. Kate Spade creates the feeling of getting a thank-you note in the mail by writing “Thank You” on an envelope. The 15% discount code is also a nice touch.
Type of welcome: Get started
Lyft welcome email, pink CTA.
Lyft is the perfect company to send welcome emails with an ideal attitude.
Lyft’s bright and simple welcome email is shown above. It focuses solely on the design of the app and delivers a design that is as welcoming and smooth as the lifts it wants to offer. The email’s pink-branded call-to-action invites you to “Take A Ride”, a friendly language that won’t make new users feel pressured.
Type of welcome: Offer
IKEA welcome email, with a free membership offer
Although it might not be the most beautiful email on this list but that doesn’t mean IKEA’s welcome email isn’t effective.
Instead of trying to sell, IKEA uses its welcome email to make the case for their products (e.g. “By stuff! IKEA’s welcome email is not about selling (e.g., “By stuff now! The top of the email includes a call to action that explains the benefits of the company’s member benefits program. You can also visit their design blog or contribute to their “Share Space” collaborative site.
If you don’t want to purchase any of the items, IKEA’s email welcome lets you log in and begin shopping. There’s even a login field at the top.
Type of welcome: Offer
Michaels email welcome with 20% discount on your entire order
Michaels’ welcome email takes inspiration from Kate Spade as well as Virgin America. Michaels’ welcome email is used to express gratitude to those who signed up and to promote the brand. This company does a fantastic job. The long email feels like a huge arts and crafts project complete with chalkboards, yarn, paint and yarn.
Michaels also makes it clear in his welcome email what future emails will bring. This is a remarkable feature. This nice piece of copy sums up the email after thanking subscribers.
“We’re going send you fun stuff, such as DIY tips and tricks, invitations to in-store events and special deals and coupons.”
Type of welcome: Hello
Sphero email welcome with BB-8 Star Wars Droid greeting
Sphero’s email welcoming him may be one of the most adorable we have seen — it was sent from a faraway galaxy.
Sphero probably manufactured the Bluetooth-controlled BB-8, Star Wars’ friendly Droid. If it was, an email similar the one below will be waiting for you when you activate your new companion rolling.
The subject line of this email qualifies it to be on the list. It reads: “A little Droid said you wanted our emails.” Sphero creates a connection with its recipients by cleverly personifying their product and being open about its email marketing newsletters.
This welcome email will show you how to use your new BB-8 Android with your smartphone.
Types of welcome
InVision email welcome with a link to view video
InVision’s prototyping app is free to sign up. The welcome email explains what the next step should look like: how to use the app.
InVision’s welcome emails are designed to make it easy to take this step. It explains what you need to do through a series of short videos. This makes sense given the interactive, visual nature of the product.
Type of welcome: Get started
Drift email welcome with a link to get started
No fancy design work. There are no videos. No photos. Drift’s welcome email after signing up is a lesson on minimalism.
The email opens with some candid commentary about the email. Dave from Drift says that most people have very long welcome emails after signing up for their email list. He then adds, “Good news: We aren’t the majority.” Below is a list of most popular blog posts from the company. The only mention of product is in the end.
This is a great example of how to create a non-interruptive welcome email. It’s also laser-focused on adding value, not fluff.
Example Bonus: HubSpot’s Email Templates for Welcome
Do you need some help in getting your welcome emails off the ground? To make it easier for you to connect, we have you covered with our welcome message templates. This is one of the four templates in our free kit, which also contains 40+ customer emails templates. It shows a simple example of a great welcoming email.
Fill in the details and adjust the text to reflect the brand voice. Then, send it.
Customer welcome emailDownload this kit to create the perfect welcome email series for your new customers.
Let’s now look at some examples of great welcome emails.
How to write a welcome email
Use a catchy subject line
Restate your value proposition
Next onboarding steps
Create the “A-ha!” moment
Add useful resources
Give customer service contact information
End with a call to action
1. Create a catchy subject line
Research has shown that only 23% of welcome emails are actually opened. This means that if your welcome email isn’t opened by your customer, they might not even know you sent it.
Subject lines are the best way to increase email open rate. Customers will be attracted to your content if they see it as catchy and actionable.
Be sure to include the subject line of your email and why it is important for your customer. Keep your subject lines short and to the point. The preview will only allow the reader to read a few sentences. The rule of thumb is to give enough information in your subject line to pique the interest of the reader, but not so much that they have to open your email to find out more.
2. Restate your Value Proposition
This may seem like an unnecessary step, but it can provide significant benefits.
It gives customers the assurance that they made the right choice by signing up. It is a good idea to remind customers why they signed up for an account. This also clarifies what they can expect from your product or service.
You can also explain any ancillary features or services that you offer to increase your business’s stickiness. This is especially important if your solution has unique features that customers may not be aware of.
3. Show the next steps in onboarding
After reminding them why they signed-up, set them up with your product/service. Users must follow certain steps after signing up in order to get the best out of the platform. Examples include:
Complete their profile information
Uploading required information (e.g. Contacts into a CRM, profile picture to a social media account, etc.
Upgrade their account or complete an order
4. Create the “A-ha!” Moment
This is a crucial step to make in a welcome message. There’s a data-backed explanation for it. Chamath Palihapitiya, a former head of Facebook growth, famously found that if a user can gain seven friends in a matter of 10 days, they are more likely to recognize Facebook’s core value and return to being an active user. This is called an “aha moment” and it’s when the customer sees the benefits of using your product or services.
This is how you get your customer to have that aha moment quickly so the product sticks and customers achieve success as soon as possible. This will improve your customer experience and help you grow your business.
This can be done by first identifying your business’s core value and the prerequisites that customers must meet to get it. These tasks can be guided by your welcome email.
5. Add helpful resources
As we mentioned, the goal is for the user to immediately see the value. Customer success does not end there. Customers may require additional assistance depending on the product’s complexity. Customers might need assistance with troubleshooting, advanced features usage, and getting the best out of core features.
You’re likely to have already created help content that addresses common customer questions. This help content is crucial to customer success. It could be tutorial videos, FAQ pages, or blog posts with best practices. Include it in your welcome emails. This will give them the tools they need before they have to search for it after the problem occurs.
6. Provide Customer Service Contact Information
Your customers will be successful if they are able to reach you. While you can create great help content all day, it is impossible to anticipate every problem your customers might face.
Customers are not perfect. Not all customers will want to spend hours looking through your help materials to find the answer. It’s important to communicate clearly with customers about how they can reach you for more help.
This contact information can be added to your welcome email to build trust and establish a connection. This builds customer loyalty and assures customers that you are there if they have any questions. Do not send customers on a treasure hunt to find a way for them to ask a simple question. This can lead to frustration, and could even cause them to follow the example of your competitors.
7. End with a Call to Action
Your welcome email should conclude with a call to action that encourages customers to start the onboarding process. Customers will be excited to begin the onboarding process once you have demonstrated your company’s worth and explained how you can help them reach their goals. Make it easier for customers by including a link at the bottom of each email to trigger the first step of the onboarding process.