Pinterest Company Profile

Pinterest is a social networking platform and image-sharing platform based in the United States that enables users to save and find information (more particularly, “ideas”) online using photos, videos, and, to a lesser extent, animated GIFs. These assets are organised into pinboards. By July 2022, the website, which was developed by Ben Silbermann, Paul Sciarra, and Evan Sharp, had 433 million monthly active users worldwide. Pinterest, Inc., a San Francisco-based company, runs it.

An early programme called Tote, developed by Ben Silberman and Paul Sciarra, functioned as a virtual alternative for paper catalogues and served as the inspiration for Pinterest. Tote has a lot of problems as a company, especially with mobile payments. Users were unable to make many purchases using the app at the time since mobile payment technology was not advanced enough to support simple on-the-go transactions. However, Tote users were gathering big collections of their preferred products and shared them with other users. Silberman was moved by the behaviour, and he refocused the business on developing Pinterest, a platform that let users compile collections of various products and share them with one another. read more