B2B Vs. B2C
When deciding when to send an email, there is another thing you should consider. We’ve mainly focused on B2C entrepreneurs so far. This means that they are marketing to consumers and not to business owners.
What if your business is a B2B one? You might create courses for entrepreneurs and startup founders or similar professionals.
This is a case where you may need to reconsider the best time to email.
First, your contact’s email address will likely be used. Some professionals do check their corporate email accounts during business hours. However, most don’t. It is possible to send emails late at night and early in the morning, which could be a disadvantage.
You don’t want B2B customers to be overwhelmed when they first arrive at the office. It is possible to get better results by setting your alarm for the early morning or late afternoon. They’ve finished their work and settled in to their offices, but have not yet left for home.
If your campaign targets a B2B audience, you’ll want to avoid weekends completely. Your prospects might be annoyed that you bother them in their free time, even if they check their emails.
You can run your own tests, just as you would for a B2C audience. Segment your email subscribers in order to determine which days and times work best. Your results might surprise you.
It is not the best day and time for others that it is for you
We mentioned that testing is the best method to determine the best time to email. You might not find the right audience for what works for an entrepreneur, even one who makes online courses.
To find your sweet spot, focus on A/B testing different times and days. To get direct feedback from your audience, you can also conduct a survey. You can ask your audience questions such as when and where they prefer to receive email.
Content: What type of content do they prefer? Do they prefer short tips and tricks, coupons codes, discounts, or other types of content in their email messages?
Frequency: How often would they like to hear from them? Every other week? Twice per week? Once per month?
Length: Do they prefer long-form content or would they prefer to get right to the point with a quick tip, question or other piece of content?
Using this information you can organize your email campaigns more efficiently. You’ll also see fewer unsubscribes as you deliver the content your audience wants.
If you do collect information, be sure to keep it updated at least every six months. It is important to maintain contact with both your current customers and new subscribers.
Send educational emails earlier in the week and actionable emails later
Another way to increase the success of your email campaigns is to segment it. Segmenting your email into two categories is a good way to make sure that your campaign is more successful: educational and actionable.
A educational email can help answer questions, solve problems, or explain solutions. It could relate to your online courses, or it could be a Q&A that answers the most frequent questions you get.
You can also send educational emails with curated content. A list of the most popular articles from your blog might be sent to your subscribers so they can review them and get to know your writing style.
Actionable emails serve one purpose: To drive conversions. Actionable emails, on the other hand, are about encouraging your subscribers to take the next steps.
You could, for example, use an actionable email as a way to announce a new course and/or promote an older course that hasn’t been getting many sales lately.
Send your educational emails early in a week if you can. This is the time your audience is most interested in information and not sales. They are eager to understand and learn more about your digital products.
You can save actionable emails to be sent later in the week. For instance, people often get paid at the end of the week so that they have more money for online courses.
You can test using your audience
An email list is essential if you want to make the most of your email campaigns. This is the list of email subscribers that you have gathered using different methods. You should have an opt in form on your blog and website. Your current subscribers can ask their friends and family to forward your emails. This could help you to get new subscribers.
There are many other lead-generation strategies. YouTube videos can be used to build your email list.
It is important to gather as many email addresses possible but only through ethical methods. Do not spam anyone or purchase email lists. You should use a permission-based approach to lead generation that doesn’t violate anti-spam laws and won’t irritate potential customers.
Take the Email Success Test to Measure
Once you have a large email list, it is possible to test different times and days, as we discussed previously. To track your results, you can use MailChimp or another email marketing service like MailChimp.
Kajabi has built-in analytics to help you measure the success of your email campaigns. You can create two campaigns. However, you can change one aspect, like the date or time at which it is sent. You can choose which one is the most successful based on interactions such as click-through and open rates.
It is possible that customers from different sections of the sales funnel might have different preferences. You can segment your email list according to your research.
Tips to increase your open rate
It is ideal that your subscribers open every email you send. Email open rates aren’t even close to 100%. Smart Insights reports an average email open rate of 25 percent across all industries, although it can vary depending on industry.
A variety of issues could lead to low open rates. You can prevent this outcome by following some email best practices.
Plain Text vs. Emails with visuals
There are two choices when it comes to designing an email campaign: visual or plain text. Plain-text emails contain only text. It is not formatted in HTML. It looks just like an email that you might send to a friend.
Visual emails however, use HTML formatting. These emails often contain images and other graphics to grab the attention of readers and increase engagement. But that’s just one aspect.
HubSpot research showed that plain-text emails had higher open rates and other interactions. People may prefer to read a few paragraphs of text. Visual emails can take longer to load and different email clients may have different formatting which can ruin the visual appeal.
You can still have the best of both. Entrepreneurs often include plain-text and visual versions of email messages in their campaigns. This gives consumers the freedom to choose which version is best for them.
You must also consider the content of your email. You don’t have to include images if the email doesn’t require them. It will just take up more space on your subscribers’ email inboxes.
It is also important to consider the other side of the coin. Use images to communicate more information than words. You won’t offend your subscribers as long as you include the plain-text option.
Keep it Informal
Pretend you are writing a letter to an old friend when you send promotional or educational emails to your subscribers. The content should feel personal and intimate with casual, informal language.
To keep your copy interesting, you can use fragmented sentences and contractions. You can include funny graphics as long as they are relevant and on-brand.
Avoid sounding sales-like. Hard-sell tactics are not something you enjoy if they’re applied to you. Don’t make your subscribers feel uncomfortable.
Let your subscribers know why they should click through
People won’t click on links from your emails because you want them too. It’s not true. We are sure you would love it.
Subscribers need to be motivated to click through. You must incentivize clicks if you want to get them.
A CTA should offer a compelling and clear benefit that makes subscribers feel like clicking is the only way to go. If you ask your subscriber to click a link to your salespage, tell them how your online course will change their lives.
Also, don’t sound too salesy. It’s all about the subscriber, not your revenue.
Your message must be mobile friendly
People check email on their smartphones all day. Your emails won’t be read if they aren’t mobile-friendly. This is the bottom line.
It is a good idea to use a third-party service to format your emails for all devices. This makes it easier for people to contact you and increases your chances of getting open and clicked-through.
One of the most effective ways to promote your online courses is through email marketing. You have a direct line to your customer and the opportunity to guide prospects through the sales funnel. You can also establish a relationship with your subscribers through email.
If your emails aren’t read, all that matters is irrelevant. It is possible to increase your chances of getting your emails read and launch your online courses more efficiently by finding the right time to send them.
Begin by doing your research. Entrepreneurs find that success is most likely to occur during the week’s middle, although you may have greater success on weekends. You can test, test, and then test again.
Data also suggests that late-night emails are read more frequently. It’s possible to have better luck with afternoon or morning emails. You will need to try different times of the day to find your sweet spot.
After you have found the solutions, optimize your time to reach your audience. You might need to adjust if you are communicating with a customer who is B2B.
Final, make sure to test your campaign. To encourage click-through and open rates on mobile devices, send emails that are mobile-friendly. Don’t be afraid to use informal language. As if you are talking to a friend.
These tips will help increase conversions in your email campaigns.
When do you send emails? Do you have any theories? Which strategy works best for your email campaign?
What’s that? It’s only done a few times per day. We’re not alone. This makes the article on subject lines even more important.
Your prospects inbox is the same as ours.
It is chaotic, cluttered, and demanding their attention.
And that’s really the name of the game in marketing…attention. It is your goal to grab it, keep it, and channel it toward the next action. Your digital business and yourself will reap huge benefits if you can master the art of getting attention.
Before you send your next email, it is important to realize that many of your emails go unread, unopened, and forever tossed in the trash. This is how it works.
It’s something that even the most skilled email marketers can’t fix.
Every email you send is visible to you. Your prospect might have deleted 13 of your emails on their first viewing, but they may be open the next one.
You’ve likely done it yourself, if you stop to think about it. You’ve probably received emails from a business or person every day.
One day, you clicked, read, then bought. It happens…
It only takes one email to be opened and read to make a difference. Perhaps they build a relationship with your company and look forward to your next email. Or they click on your link and purchase your product.
All you need is one.
Even if your prospects inbox has already overflown, that doesn’t mean you shouldn’t be emailing. Actually, the reverse is true.
Now, you should be focusing on crafting a compelling and eye-catching subject line.
We’ll be quick to touch on 7 ways to make them.
7 Examples of Subject Lines That Work
1: Straight Forward & Simple Benefit
We often think that every subject should be a psychological masterpiece. We often bang our heads trying to find the most original, inspiring, and compelling snippet that would make our prospects forget about us.
There is a place and time for everything, but sometimes simplicity is the best.
Prospects can become so tired of all the “over-the-top” subject lines that they don’t know what to do. A simple topic will work better.
Instead of “The Buzz Lightyear Client Getting Hiddens”,
It’s easy to do: How to get new clients
A small percentage of people prefer the simpler and more direct subject lines. They are also easier to write. Clearly state the benefit that you are offering and you’re done.
It’s worth it!
2: Ask relevant questions
When presented with a question, our brains naturally want to answer it. Using this subject line can help you be more effective. It will also be more relevant if it is tied into your prospect’s existing thinking, which will make them click and open it more.
These are just a few examples of what you might see if your business is in the fitness or health niche.
“Does Counting Calories Really Work Against Me?”
“What is the #1 Exercise to Lose Belly Fat?”
“Why didn’t my gym tell me this?”
Notice how asking questions makes you curious and eager to find out the answer. This is especially true if it’s relevant to your prospects’ interests.
3: Get Free Offers and Sales
This is probably not surprising. Freebies and sales are what people like! It’s not hard to see why.
This is a friendly reminder to remind people that when you communicate these types of deals in your subject line, they are more likely to want it.
These are some examples of courses that you can sell on photography.
“FREE: My Top 7 Photography Presets”
“[50% off Sale] Best Selling Photography Course
It’s easy, right? Good. This is exactly what you want. It will be easier to read if it is easy to write. It doesn’t matter how complicated it is, especially if there are free offers or discounts!
4: Trending News Tie-Ins
You have a unique opportunity to profit from the attention that national media giants invest in keeping the latest world and local news top of mind for all of us.
Remember that email is a very flexible medium, so don’t be afraid of trying something new and testing out other ideas.
These are some examples of what you might use if you were teaching yoga to others.
“Why Donald Trump Should Practice Yoga”
“Climate Change and Your Chakras”
“How Yoga Helped Tiger Woods Come Back…”
Some of these are pretty dumb. That’s ok! This is a brief overview of how news and pop culture can be taken and reinterpreted in a way that you can tie back to your subject.
To get attention, you can use any topic, whether it’s politics or Hollywood, sports, and global events. You can then tie it into your email body copy.
5: Secrets of…
“Secrets” is one of those words we are naturally drawn to. It conveys curiosity and the possibility of something secret now being made public. Who doesn’t like a dramatic reveal?
Here’s how you could teach people to have better relationships:
“Relationship Secrets of the Happiest Marriages”
“Secrets of Hollywood Love Stories That Make It”
“The Secrets of Lasting Romance”
Your response will almost always improve if you use secrets from time to time.
6: Specific Numbers
People will be more interested in your statement if you use a particular number. Because it’s more difficult to make a specific number than to simply say something general, it helps to prove your point.
Use specifics and not generalities wherever possible. Particularly the subject line.
These are some ideas for a coach in business:
“Here are 78.19% of people who don’t read your emails”
“How I made $14,356.17 this week with no product …”
“Only 19 spots left for the Program!”
You’d be amazed at how powerful a number is when you say something like…
“Around 100% People Think Kajabi is Just Really Great”
7: Combine and Conquer
You can see how we combined styles in the examples. This is a common tactic used by many effective subject lines. It all works: curiosity, self-interest and trending news.
This one communicates a hidden benefit, but it is specific.
“How I made $14,356.17 this week with no product …”
Write a few subject lines when you write an email. If one doesn’t grab your attention, try mixing two or more of them to see if it works better.
It happens often!
You only need one subject line to get a new sale
Remember, your prospects inbox is just as cluttered as yours, so let’s wrap up this article! Your subject line is what prospects see first before they make a quick decision about whether to delete or read. These ideas, as well as any other suggestions, can be used to create subject lines that grab attention.
Our 7 subject lines type were:
Straight Forward & Simple Benefit
Ask relevant questions
Get Free Offers and Sales
Trending News Tie-Ins
The Secrets of
Combine and Conquer
You only need one prospect to be opened for a sale or a new relationship!
You can get better testimonials from customers if you know how to write one. If you don’t understand what a great testimonial is, how will you know if yours are successful?
A great testimonial can make landing pages standout and increase sales pages. They are ideal for bringing in new Knowledge Commerce customers.
Many businesses have hundreds, if not thousands, of poor testimonials posted on their websites. These testimonials can often be compared to the Amazon product review section.
[Product] is a product I cannot recommend enough.
Buy one! You won’t regret it!
These testimonials might be a good fit for you, even if they are exclamatory points. They’re positive and generous, right?
They aren’t specific or personal. They don’t say much about the product.
This fictional testimonial is a comparison of the examples in review style.
“I have gone through the XYZ course three more times and each time I see something that I hadn’t seen before. The course has helped me to achieve 10x my goal. Although I was skeptical at first that an online course would be able to answer all my questions, [course creator] is a master of her craft! The video tutorials and the printable checklists helped me stay on track and achieve my [specifications]” goals.
It’s obvious that the course has made a significant difference. This testimonial gives details, addresses objections, uses statistical information, and praises particular parts of the course.
This is what you want your testimonials look like.
We’ve covered the basics and now we want to answer some questions.
What is a testimonial? How can you create a great testimonial? They are effective because they are. What do the best testimonials look for on business websites?
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What is a testimonial?
A testimonial is a personal endorsement that highlights the key attributes and capabilities of a product, service, or person. A testimonial is a way to promote a company and its products or service in a specific, detailed manner.
A testimonial is the most thorough review you can write. It’s more about the positive aspects of the product than it is a balanced review.
However, testimonials can still contain drawbacks and caveats. A customer might claim that online courses are more suitable for certain people than others.
That’s fine. However, you want to give as much praise as you can on your testimonials page.
You want different voices, and that is even more important. Each testimonial will be less effective if everyone repeats the same thing repeatedly.
Prospective customers can see themselves in the shoes of current customers by writing testimonials. They can see themselves in other people’s testimonials and so they want to learn more about your digital products.
Resonance is the key word here. Is the testimonial compelling your prospects to learn more about you? Is it motivating, energized, and inspiring?
You might be able to write a review instead of a testimonial.
This is a crucial distinction, as we have already mentioned. While reviews are important, testimonials are much more powerful.
It is also great when the customer mentions that they tried competitors. “X,Y and Z didn’t work, but this course fits the bill!” This shows superiority over your competition and helps tip it in your favor.