1M South American Market Email Database [2022]

Email Pro Leads offers only the most current SOUTH AMERICAN MARKET EMAIL DATABASE to help you. Our SOUTH AMERICAN MARKET EMAIL DATABASE is updated to 2022 and is constantly checked for accuracy. Here at Email Pro Leads, we only offer the best.

South American Market Email Database Fields*

1. Full name

2. Email address

3. Mailing address

4. City

5. State

6. Zip code

7. Phone number

8. Fax number

9. Sic code

10. Industry

11. Web address

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10 common mistakes in email marketing and tips to avoid these mistakes

South American Market Email Database

Marketing inbound, Email marketing
10 common mistakes in email marketing and tips to avoid these mistakes
In 2020, over thirty-six billion email messages were exchanged around the world. At first, it might be shocking; however, if we consider that we’re more than 7700 million people, we’re getting the average number of emails sent per user in an entire year. Does that seem more plausible? In my case, and without having to glance at my inbox, I am confident that I (very) much exceed this number. If we are talking about the emails sent, it is imperative to state everything.

Within those 300 million emails, we could discover all sorts of emails. However, this time we’re going to focus on commercial mailers. Particularly those that don’t finish functioning according to the schedule they are supposed to. We’ll look at the most common errors in email marketing and how they can be prevented.

South American Market Email Leads

1. The database is of low quality.
As amazing as it was, In 2021, databases continue to be bought. Have you received emails with commercial content from companies you’ve not heard of in recent days? Perhaps, but when you speak of low-quality databases, we’re not just talking about the GDPR or legal point of perspective.

The first question to consider is whether or not your database is stocked with the data you require. What is it we are discussing?

Detailed data. A person willingly provides the data when filling out a form: name, surname, email, or other information.
Implicit data. The data that you can determine or extract based on the type of content downloaded, the pages they’ve been to on your website as well as the emails they opened, etc.
If your data is only limited to a name or an email address, it is important to look at ways to obtain the data you require. Consider, for instance, how you can modify your forms to suit the kind of information you’d like to get. Are you looking to acquire B2B customers, and is the business’s scale an important factor? It is possible to include a field on your forms where you are asked for an employee count in the business where you are employed. Does the region, the country, or the industry influence your sales procedure? Find a method to collect the relevant information.

The fact that you’ve acquired a database with explicit authorization and with pertinent data isn’t a guarantee that you’re doing it correctly. Be sure to consider how current the information you have is. If you have contacts from an event or campaign that took place the past six months, it’s an excellent likelihood that they’re outdated. Even databases that are well-maintained decline by approximately 22.5 percent every year. If you’ve not updated this list since the beginning of time, your open rates will likely drop, and the bounce rate and unsubscribe rates will be soaring above the recommended levels.

Therefore, it is imperative to conduct regular maintenance of your database. Have you had a contact who has not opened the last 8 emails? Why do you continue to send the contact emails? At times, you must conduct the reactivation campaign or delete all individuals who are not part of the program from your database.

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2. There is no way to plan properly.
Improvisation is not a reliable guide in email marketing, or generally, it is not a good idea in any marketing strategy. What is the specific goal you hope to achieve through your emails? What actions or events should you cause the desired results? We’ve already established that most brands will respond “let them employ my products and services” as well as “let them purchase my products,” But not all emails need to be focused on sales.

If you think only of the value your business will gain from this shipment, why would anyone be attracted to opening and reading your emails? Switch the focus to be focused on how you can provide value to your readers at all different levels in your marketing campaigns:

In the general strategy.
Each of your automated flows.
In every email you send.
Without a clearly defined audience, there’s no optimal strategy. Consider the kinds of customers you’re targeting and what your communication strategy will look like: how they purchase (and at what point they could be), What kind of messages and tone of communication, the style of communication, opening hours, etc. Shipping, frequency of weekly mailers, etc.

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3. Personalization and segmentation fail
“We should send this mail to all the databases just in case.” Does this seem familiar to you? We can pinpoint the source of one of the common errors in email marketing that usually result in poor data on interaction. This “just in the event” could be a serious issue.

Don’t forget to focus on personalization and segmentation of your mailers to ensure they are relevant and useful, as well as adapted to the preferences of those who will be receiving them.

Segmentation. If your database is well-organized and has a long history
of the shipments, and it will be much simpler to send relevant emails tailored to specific categories of people. Are you planning to present an offer within a certain region? Do the product you wish to market greater worth for the industry? Do you need more details for potential customers who have expressed an interest in a specific product? Only target those people to whom you could increase the value of your product.
Personalization. Let’s begin by defining that it’s much more than just putting the standard “Hello” with an email address in the mail. Beyond using tokens that contain information in databases and making emails more human appearance, personalization is associated with segmentation and is typically not apparent to the recipients. According to a study conducted by Litmus, one of the most commonly used factors for personalizing email marketing emails in 2020 was names of person or companies (72 percent of people who were consulted) as well as previous interactions with certain items or products (40 percent) stood out, along with previous contacts with email (39 percent) and prior purchases (38 percent).
The possibilities for personalization and segmentation are broad and usually depend on the implicit and explicit data we covered at the beginning of this piece. It is why it is important to have a properly-structured database with sufficient data.

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4. The best antispam practices can’t be adhered to
Even if you’ve got an excellent database and you have prior permission to target the contacts in your databases, you must keep in mind the best practices to avoid being a victim of that spam box of contacts.

Make sure you activate the DKIM and the SPF protocol as a method of proving the legitimacy of email messages before Internet Service Providers (ISP) and the recipients’ email clients.
Check that your bounce, unsubscribe, and complaint rates aren’t overly high.
Beware of using certain words that trigger antispam filters, such as discounts, free, offer urgent.
Do not misuse images.
Beware of URL shorteners as well as suspicious URLs.
If you do not pay attention to these details, your website’s reputation could be damaged, and you could be placed in blocklists which will reprimand your spam submissions folder.

South American Market Email Database

5. They don’t draw attention or appear prominent in the inbox.
The email is already in your inbox; what’s next? Suppose the recipient is not able to read the email. In that case, it is irrelevant if you delivered a bad email or one with a beautiful layout, well-structured and informative, and useful messages.

Consider the over 300 million emails we discussed at the beginning of the article. Amid that number of emails, you’ll have limited time to impress the recipient to make your message stand out within their email inbox.

Several things have an immediate impact on the open rate of emails which include:

Sender. Be sure to avoid sending your messages using email addresses that are not personal in the “no-reply” kind. Suppose it’s under an individual’s name within your organization or directly displaying your brand’s name. In that case, the open rate is higher when the recipient is familiar with the person who sent it.
Matter. The ideal size shouldn’t be more than 41-50 characters to ensure that it appears full even on mobile devices. Spend a few minutes to imagine yourself in the shoes of your reader and decide if that topic will attract their focus. Assess based on the target audience whether the use (not overuse) of emoticons could be suggested.
Preview text. Before opening the email, this text appears to be read below or beneath the subject line. If it’s indicated using HTML code or is derived via the email platform (there are several which allow the addition of another field), be sure to pay particular attention to the first preview lines that are intended to give context, draw the attention of the recipient and ensure to give you a better concept of what you’ll discover when you open the email.
Rates of open in marketing emails
Time to ship. What is the best time to send emails? There is no one-of-a-kind recipe in this article, and there isn’t an ideal time of week and timing that is suitable for every person. It will depend on the target audience, whether B2B or C2C or sectors, countries… This is among the factors that are typically evaluated using A/B tests.
Expectations. Are people waiting for your message? In the case of the example, the moment we download a certain kind of content from the internet (an ebook, guide, or a manual), we generally expect that an email will automatically be delivered to us. The downloaded file is sent to us. The timing will always be perfect (we seek details at this exact moment), and expectations are clearly defined. Therefore, emails typically have high open rates. It’s not always feasible to predict that the rate is

Contact, but we must be sure to ask ourselves whether our clients would like us to reach them or think it is interference.

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6. The structure and design of emails could be improved
Your email should appear attractive on every display and device. It might seem like something obvious, but the different email programs cannot display the identical email in the same manner, as there are several different ways they interpret the HTML code. As the most fundamental tips:

You can check your email with various email clients. According to Litmus, approximately 70% of emails are viewed on Gmail (33%) or the Apple iPhone (33%), or Gmail (32 percent). This is a clear indication of how to get started.
Be aware of what your mobile email looks like, and ensure that it looks good on small screens.
Seek out a consistent style with the brand’s image, such as fonts, colors, images of various icons, etc.
Remember that many email programs don’t display images automatically. Check to see if the email makes sense by itself, even when you can’t see the images.
Don’t abuse the textual content. An individual must be able to grasp an overall impression of the content of your email in an instant. Make sure that your message is possible for your readers to quickly scan (bold or bullets), and perhaps they can accurately interpret the message.
Follow the AIDA method to ensure that the recipient can go through these four phases during the examination of the mail, such as attention, interest desire, and the act.
Make a version available on the web so recipients can read the email using a browser if they want to.

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7. Emails aren’t optimized to aid conversion
If you’ve done your homework, all of your emails should have a specific and quantifiable objective, as well as a planned outcome (only one action per email) that your recipients must complete.

It must be clear to those who receive it what their next steps should be. It is best to place an action call (CTA) that could be an image, a button, or an URL located in a place that can be easily accessed without scrolling.

Think beyond email. What are you planning to notify contacts when they click that request to take action? The ideal scenario is to direct them to a landing page that functions as a place of conversion and can accomplish the purpose of the email without any intermediate steps.

South American Market Email List

8. A lot of emails are sent (or too very few)
Another million-dollar question to consider when discussing the most common mistakes marketers make in email. What is the best frequency of sending emails? In the end, no one solution works for all types and industries of customers.

If you’re looking for trends, you will locate them, of course, for instance, in HubSpot’s “Not another State of Marketing Report’ 35% of marketers using email claim to send between 3 to 5 emails per week to their clients. This is the most frequent answer, but consider your company’s brand again. While what may for other people be the ideal number for certain kinds of people, it may be bordering on the level of harassment.

9. The correct tools and technology are not being utilized
If you don’t have the right technology, it can be difficult to implement an effective strategy for marketing via email. Think about hiring a platform that allows the automation of marketing, as well as obtaining data about your users’ actions in the online environment of your business, as well as the access of this platform with your databases or CRM.

There is now a large variety of software available that range from the most basic to the most advanced, at an affordable price for any size company.

South American Market Email Database

10. Measurement and adjustments to the campaign fail
Compare, measure and make adjustments. Any marketing plan should consider the three steps in consideration. Of course, this loop is also relevant to email marketing.

Do not fret about calculating the return on investment of your global marketing strategies for email. Additionally, ensure you choose a reasonable amount of metrics that permit you to track the progress of your various campaigns. What metrics are typically used? According to Litmus, and it’s not a surprise, the most popular eight metrics that marketers use are clicks (95%), opens (95 percent) clicks (88 percent), Unsubscribes (73 percent), Clicks on opens, or CTOR (69 percent) the rate of bounce (56 percent) and conversions (55 percent) and deliverability (47 percent) and the size of the database as well as growth rates (37 percent).

Okay, you have the information in your hands, and you’re asking, for example, which figure could increase the percentage of openings that are unique be considered acceptable or what percentage of unsubscribers begin to cause concern. There are numerous studies like the GetResponse benchmarks, which can serve as a reference for different sectors and countries; however, keep in mind that there could be numerous other variables that you need to consider. The figures aren’t undisputed; however, they can be more.
You can make them a primary source.
Consider the possibility of conducting A/B tests to evaluate the delivery time, subjects, images, colors, and calls to action communications tones… Every test tries to pinpoint one element so that you can get a clear picture of the scope of change you make.
If you want to avoid the most common mistakes marketers make in emails (we have chosen only the most frequently made), you should rely on experienced experts who can help you create an efficient database. It will help if you plan your strategy before time, following the most effective methods we’ve seen in this article, evaluating the results, and adjusting what is needed. It’s not easy to stand out in the sea of more than 300,000,000,000 emails sent out every year, but you’ll get closer to achieving your objectives.