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1M European Market Email Database [2022]


Expanding to European markets? If so, you need to reach out to business contacts in those areas. With Emailproleads.com, you can find leads overseas easily by pulling this EUROPEAN MARKET EMAIL DATABASE contact directory, which is full of the emails, phone numbers, and contact information of local professionals.

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+1 (718) 504-0796

 

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2022 EUROPEAN MARKET EMAIL DATABASE

{1 MILLION lists}

Perhaps you hope to show your company’s products and services to global consumers and need to make valuable business contacts before jumping into the European market.

EUROPEAN MARKET EMAIL DATABASE
EUROPEAN MARKET EMAIL DATABASE

Perhaps you want to find better leads for your next business-to-business (B2B) marketing campaign.

EUROPEAN MARKET Email Lists
EUROPEAN MARKET Email Lists

Or perhaps you simply want to network with the top professionals in Europe.

EUROPEAN MARKET Email Leads
EUROPEAN MARKET Email Leads

No matter how you want to use this reliable list of accurate contact information, you can boost your sales and make better leads.

EUROPEAN MARKET Mailing Lists
EUROPEAN MARKET Mailing Lists

With this pre-made EUROPEAN MARKET EMAIL DATABASE list, which is ready for you to download now, you can find contacts in the following countries:

  • Austria
  • Belgium
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • Turkey
EUROPEAN MARKET Email Address
EUROPEAN MARKET Email Address

With Emailproleads.com, it’s easier than ever to reach overseas audiences. You can reach out to business contacts in all of these countries and meet with the key influencers who can further your brand.

EUROPEAN MARKET Business Email Database
EUROPEAN MARKET Business Email Database

 

EUROPEAN MARKET Consumer Email Database
EUROPEAN MARKET Consumer Email Database

Today, within minutes, you can download this list, integrate it into your CRM, and start emailing, calling, and writing to these contacts. Pull it and expand your global reach to European markets today!

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You Can also learn how email marketing works below (Optional Article below)

What is email marketing?

European Email Database
European Email Database

E-mail marketing, or e-mailing, is a prospecting method used by companies to promote their products or services. This form of telemarketing allows the company to communicate directly with customers without intermediaries.

E-mail marketing can be used to nurture a relationship with leads, convert potential customers, or ensure a good experience for existing customers. Here are some e-mail marketing examples you may have encountered in your inbox.

Welcome e-mails: when a customer interacts for the first time with a company, the latter generally sends a series of e-mails to introduce the company and its products. For example, a computer company offering a free demo of its software will take the opportunity to send e-mails aimed at guiding the customer in his discovery of the program. At the end of the free period, the e-mails will encourage users to purchase the software or subscribe to the service. This highly targeted e-mail is primarily based on the type of offer the prospective customer has responded to before.

Newsletters: newsletters are regular e-mails that generally present the latest company news, and sometimes include links to content from a blog or magazine that may interest the reader. Newsletters are a good way to stay in touch with the market even on a small budget. When a customer responds to an e-mail (for example, by downloading an eBook), the company can forward them to a more targeted list.

European Business Email Database
European Business Email Database

Reminder e-mails: Companies send reminders to customers who have not completed an action. For example, they can remind customers to complete a transaction after visiting an e-commerce site.

European Consumer Email Database
European Consumer Email Database

After-sales follow-up e-mails: after a purchase, the supplier sometimes sends a series of e-mails to better inform the customer about the product he has just purchased. Post-sales follow-up e-mails are especially important if your service is recurring or subscription-based, as they increase customer perceived value and the likelihood of retention. After-sales follow-up e-mails can also be used to sell derivative products or upgrades or benefit from recommendations.

Lead nurturing e-mails: These e-mails nurture a prospect’s interest with content targeted to the problem(s) they are looking to solve. These can be links to blog posts, white papers, or video guides. The purpose of these e-mails is to offer prospective customers useful information, which they will then associate with your brand when they become a customer.

Prospecting e-mails: it happens that a company sends prospecting e-mails to people with whom it has never had contact. This type of message is generally the least effective e-mail format. However, it can give results, especially in a B2B environment and provided it is sent from a personal address and is precisely targeted.

E-mail marketing:

European Email Lists
European Email Lists

definition :

The main value of e-mail marketing is that it is very effective without being expensive. Here are some of its main advantages.

Its low cost

Aside from the cost of the software you use, sending e-mails to your address book costs nothing. The return on your investment can therefore only be positive. The Direct Marketing Association has even estimated the return on investment of an e-mailing at

Thirty-six for every euro spent.

Its high efficiency

E-mail marketing allows you to target leads who have already expressed an interest in your business or product. These leads require much less maintenance than those who don’t know you yet. You can also segment prospects and customers based on their needs and interests through audience tracking to understand how they respond to your communications and lead generation campaigns. This will allow you to send them the type of content and offers that are most likely to capture their attention.

Its great flexibility

E-mail prospecting is an extremely flexible tool that finds its place at all sales funnel stages. From the beginning of the buying journey, leads will appreciate the information you offer them to solve their needs. Depending on the type of interaction obtained, you can refine the content you send to them. And, as the prospective customer gets closer to making a purchase decision, you can offer them promotions or discounts to encourage them to take action.

 

In which case should e-mail canvassing be avoided?

If your main business objective is to increase the volume of targeted customers, e-mailing is not the right solution, in particular, because it is essential to have the e-mail address of a potential customer before communicating with him. It is best to use paid ads, focus on SEO, or post on social media.

 

E-mail marketing best practices

There are certain best practices to follow in preparing your e-mail marketing strategy. We have identified a few:

Target audience segmentation and content relevance

By segmenting your audience, you can prepare e-mail campaigns whose content will attract the interest of each group. You can qualify each segment according to its centres of interest and evolution in the purchase journey.

Take the example of a seller of domestic or professional air conditioners. This type of company can prepare different campaigns aimed at individuals or professionals.

It can also consider the progress of its recipients in the sales funnel. At the beginning of the journey, customers will probably respond better to the offer to download a catalogue. At the same time, those considering a purchase are more mature and ready to consult your prices or receive a personalized quote.

Automation of the process

European B2C Email Database
European B2C Email Database

Automating the e-mailing process allows you to communicate with your potential buyers at the right time while reducing the manual and repetitive tasks performed by your staff. Configure the actions that will trigger the communications, and your software will do the rest. We will talk more about marketing automation at the end of this article.

Follow-up and changes

E-mail prospecting is not an exact science. Some elements will have the expected results, and others will not. Most commercial e-mail solutions offer data and analytics tools to help you optimize your campaigns.

If one of your e-mails isn’t getting the open rate you expect, consider editing the subject or changing the time of day it sends. If a message’s click-through rate isn’t high enough, change the presentation or call-to-action (CTA).

One of the best solutions to improve your e-mailings is to go through an A/B testing phase. This involves creating two different versions of the same e-mail and sending them to two samples on your list to see which is more effective.

A/B testing is especially common for those looking to increase their open rate. Write two different subject lines for the same e-mail, send both versions to the same number of customers, and immediately find out which one encourages recipients to read the e-mail. All you have to do is choose the item with the best result for the rest of the campaign. You can test calls-to-action (CTA), send schedules or offer types in the same way.

Do not send unsolicited mail

It can be tempting to bomb your entire list frequently. This is how you become a spammer. Just send information to those who will find it truly useful, based on their needs and progress along the purchase path.

 

How to choose e-mail marketing software?

European Email Leads
European Email Leads

With all the marketing and e-mailing products on the market, businesses are spoiled for choice. To find the right one for your business, consider several factors:

The size of your list and the volume you plan to send

E-mail marketing providers usually offer several solutions depending on the size of your database and the volume of e-mails you plan to send. Be sure to choose the one that best suits your business goals. If you want to expand your list, check that your software will meet your future needs.

Is the software compatible with the other tools you use?

Your e-mail marketing platform should seamlessly integrate with your workflow, including in the following ways:

By working in parallel with your CRM software, the software can access information about your customers.

Good integration with your inbox (e-mail client) will allow you to import your contacts automatically.

By accessing data from your e-commerce site, the software will allow you to send e-mails to customers who have abandoned their carts.

 

Is it so difficult to create a successful e-mailing?

To create a successful and effective campaign quickly, you need a good tool. Some software comes with preconfigured e-mail templates if you lack inspiration. If you prefer a higher degree of control, e-mail design wizards let you insert, move, and delete elements at will.

 

Does this software have other functions?

Many promotional e-mail solutions offer additional features to help you prepare effective campaigns. You’ll find software to help you prepare landing pages, create lead generation forms, and analyze results in depth.

 

The rates

European B2B Email Database
European B2B Email Database

Price is an important factor. To ensure a positive ROI in your business efforts, you need to choose a cost-effective solution that contains all the features you need.

 

 

Conclusion

What is e-mail marketing? E-mail marketing is a prospecting method used by companies to promote their products or services.

Why use e-mail canvassing? E-mail marketing is economical, effective, and adaptable to all levels of the buyer’s journey.

  • Best e-mail marketing practices:
  • Segment your contact list to send only perfectly targeted content.
  • Automate your processes to avoid sending spam.

Monitor results and modify your e-mails to optimize the performance of your campaigns.

How to choose e-mailing software? Choose a program that offers the features your teams are looking for. Be sure to choose an appropriate solution for the volume of your list. Consider what other software you use and the level of integration offered.

What is automated e-mail marketing? Some e-mail marketing solutions offer automated processes. This is a great way to prepare effective campaigns while reducing manual tasks.

 



How to Design your Email Marketing Strategy for 2022

European Business Email Lists
European Business Email Lists

Introduction

 

A successful email marketing strategy requires a lot of planning and a lot of thought. By taking the time to plan an email marketing plan you can achieve your objectives more efficiently and develop the most successful campaigns you can.

This guide will outline what you need to think about when planning your campaign. It also provides you with an in-depth illustration of the strategy of an email marketing campaign working and questions to aid you in making the most value from all your efforts to market.

 

Each successful marketing email strategy begins with a strategy

 

How do you come up with an effective email marketing strategy? It is important, to begin by making a plan prior. You can ask these questions:

 

  • What’s the point of investing in email? What are the business outcomes you hope to be able to
  • Who are the readers who be able to read it?
  • What are they expecting to be expecting to
  • What is the definition of “success” in this particular project?

 

Before you begin creating emails or thinking about ways to improve the subject lines of your emails first, you must answer these questions. You aren’t likely to be with an elegantly designed email that is only noticed by software that filters emails.

To be noticed in the first place, you need to develop effective email campaigns. In order to do this, we’ll walk you through the fundamentals that you must apply to create an effective strategy for marketing via email for 2022.

 

A full description of the strategy for an email marketing campaign

 

Let’s begin the process by reviewing the Modern Henchperson magazine’s strategies for email.

Okay, we have come up with the idea. But, bear with us, as this strategy will help you determine the strategy you’ll use that you can implement for the next time.

 

Imagine if there was an issue of a magazine that focuses on today’s busy supervillain. This supervillain doesn’t have time to conduct basic maintenance on death traps. They’re not able to take care of their Homeowner Association because their volcano cave is “not up to par.”

They hire a henchman. Henchmen must be in a state of continuous improvement in order to perform the job a henchman must do: shoot guns in a way that is inaccurately directed toward James Bond, fill gas in the submarine, and burst out into wicked laughter when the time is right.

 

Now, imagine you’re developing an email marketing plan to promote Modern Henchperson Magazine. You’re familiar with your target audience The henchman who is busy. That’s about it in the present. Use the below template to inquire about the marketing strategies for email which will inform all your actions:

 

The Modern Henchman Magazine email marketing strategy document

The target audience: Who do you send the emails to?

 

  • Current subscribers to the magazine in print
  • The people who signed up to receive emails by filling out a form to sign up or landing pages on your site
  • Customers who have purchased through our website

 

Why is this the primary reason behind such emails?

 

  • To boost sales for Our Modern Henchman line of products by encouraging customers to purchase for the first time, and by converting readers into repeat buyers

 

What kind of emails do you plan to send?

European Business Email Leads
European Business Email Leads
  • Newsletters to customers
  • Subscription reminders
  • Purchase receipts and invoices
  • Promotional emails
  • Re-engagement emails
  • Welcome emails

 

What kind of content do want to share?

 

  • Special deals
  • In-depth articles on the subject that connect to our products

 

How often will you send out emails?

 

  • This newsletter is distributed each month. It will also include additional reminders and notifications according to the requirements

 

Have you got a current visual design that you’d like to see your email match?

 

  • Yes, the site is modernhenchman.com

 

Have you got any examples of email marketing strategies that you enjoy?

 

  • Amazon’s brand new product emails
  • Baskin-Robbins Customer loyalty email messages

 

This is a great place to the beginning. Let’s say that you have recognized the need to remain current with your current subscribers and previous purchasers. They are, after all, those who are most likely to buy their products in the near future. Therefore sending emails or follow-up offers to customers at least each month, either once or twice is a cost-effective way to keep in contact with customers.

 

It also keeps them in its customers’ minds, ensuring that, when they need a freeze ray or an exploding hat, modernhenchperson.com is their first stop.

Once we have our outline and a plan, we can begin to figure out what is required in order to finish the task. First, we need to establish the specifics of what a successful project should take.

 

How do you set goals for email marketing

European Consumer Email Lists
European Consumer Email Lists

With your brief in hand now is the time to begin setting your goals. What are the indicators you use to determine an effective email marketing campaign?

The key to success is having a clear objective in mind. This is just as important when it comes to email marketing as for any other online marketing strategy.

If you have your answers from the brief that you were given then you can summarize them as specific goals. The goals must be as specific as possible.

If you’re looking to boost sales for print subscribers and turn new customers from subscribers who only receive emails to customers who are active. It’s a good starting point but you should look for more specific objectives.

 

For instance, what is the meaning of “increase the sales”? Do you think it is enough to get only one additional sale? This may sound like a joke however there are items and services that one sale can provide a full year of email marketing strategy.

If you offer consulting services, like with thousands of dollars each hour, it’s a lot different from selling web 2.0 gradient stickers at a dollar per box. You must be specific and precise in order to establish goals that are useful.

 

If you’re uncertain about the value, you can set out your goals in terms of the number of people arriving at your site via hyperlinks in the email. If you are aware that 1.8 percent of web visits result in a sale and you know how many people come to the site via email could be transformed into a dollar amount.

 

For the modern Henchmen For Modern Henchmen, we could recommend this as the principal goal: to generate a minimum of $400 in direct sales from subscribers of newsletters in the initial week after each email that is sent.

Or, you may not have a mission that is specifically tied to a financial return. In some cases wanting to get a response from the reader could be precisely the goal, they’re trying to reach. Here are some more examples of goals to think about:

 

  • Contact five of our former clients
  • 44% of users are open to the email
  • 20 percent of subscribers have clicked at most one link
  • 30 people visit this particular page on the website

 

They can be easily tracked, so you can determine the moment you’ve reached them. Sometimes, this won’t be feasible. For instance, it could require years to convince a client to decide to buy an entire Warehouse layout or Mainframe. The goals to be measured in these situations could be about maintaining relationships, and the measure is the number of emails received from the client.

 

This is more than just achieving targets. It also encourages you to think about the reasons behind sending these messages in the first place. Sending emails with purpose and focus are those that stand out. all the rest are just noise that clogs the inboxes.

 

Email metrics: how do we determine the success of our email campaigns

European Consumer Email Leads
European Consumer Email Leads

If you’ve got some or all of your goals set It is time to establish the necessary tools or processes to determine if those objectives have been accomplished. It could be the sales numbers from a particular department, reports from your email provider, or statistics from your website.

 

If you’re using special software (whether external or internal) to send out emails, a large portion of these metrics could be made available to you in the software package. The types of numbers that you should be able to track include:

 

Open rates

 

What percentage of those receiving the mail actually perused the email? The number can be calculated by observing the download of the tracking images in every email. However, many email programs do not download images automatically, and therefore not every email opened can be tracked. Additionally, some email programs display only plain text with no images downloaded.

 

Note: While open rates may still be an important metric but Apple’s Mail Privacy Protect feature has rendered them increasingly not reliable. Instead of relying on open rate data to gauge the success of your campaign, we suggest shifting to other engagement metrics, such as the ones listed below.

 

Rates of click-through (CTR)

 

What percentage of those who received the email actually clicked on the link? Most email services will redirect every link to their own tracking services to track clicks.

 

Forwards

 

What percentage of people have actually utilized the “send to an individual person you know” option to share an email? (We’re going to assume that your software comes with this feature.)

 

Unsubscribe

How many people choose to unsubscribe from future emails by using the software’s built-in unsubscribe option?

 

Conversion rate

 

What percentage of people who clicked through on your ads went to buy something or download a trial version, or do any other action you could keep track of? Software such as Google Analytics can be used to track these actions and link them to specific sources, like your email marketing campaigns.

 

The most important measure isn’t just the raw numbers but the variation in the numbers between one campaign and the next (also known as”trend”). After each campaign is sent we’ll make changes to the strategy for marketing emails design and content, and even to the time of the week and the time of the day when you send emails. The previous measurements will determine if the modifications are working or not.

 

It’s time to realize that you’ve established goals for your email marketing strategy and are able to determine whether we’ve met the objectives. Now is the time to begin creating a strategy for the HTML email.

Emails are designed using the same technology as websites: HTML and CSS. But, there are many distinct aspects regarding what constitutes a good design strategy for email.

 

Strategy for content: What content are you going to tell them?

 

It’s tempting for web developers to imagine HTML emails as being a simple website. It’s only HTML and CSS in the end. In addition, a large number of users might be using an internet browser.

 

This is all true. However, emails and websites are two different types of media. As print designers needed to adapt to the specific limitations and possibilities of the internet Web designers who work with email must also change their approach to thinking.

Making sure your content is optimized for the appropriate medium is often a great way to turn ordinary emails into excellent ones.

 

A reminder email is not a website.

 

We tend to consider websites as online storefronts. Visitors are constantly coming to our site either directly, through searching, or following an online hyperlink. When someone comes to your website, they typically already have an idea of what they’re looking for. In terms of visuals, your site is displayed in a large browser window.

Emails are a distinct situation. Your inbox can be more like your home than a shopfront. You receive emails without taking action. Once they are delivered to your inbox, the area that is visible in the email could be a fraction of the size of a browser’s window.

 

Lorem ipsum

 

Beware of using the lorem ipsum wording as a filler text in spite of the fact that it’s a common practice for web design. A lot of emails (and too numerous websites) were designed with placeholders that have turned out to be completely different in terms of length style, design, and form in comparison to the content. The design was then required to be redesigned, long after it had been completed.

 

How often should I send emails?

 

There’s no definitive solution. However, in general, you should avoid sending too many emails in your email marketing plan instead of too many.

 

According to the data from 2019 around 50% of your subscribers believe you’re sending frequently. 45.8 percent of respondents mark emails as spam when companies send out too many campaigns. Furthermore, when asked about ways companies might improve their emails campaigns, 43.9% suggested sending messages less frequently.

 

What is the ideal timing to mail an email?

 

This question’s answer is easy. When do your customers typically go through their emails? The answer is simple.

It is important to send emails only when you are able to be sure that your customers are on their phones or mobile device. When you mail an email during the night, for instance, you can be sure that it will be lost among a plethora of other emails when subscribers check their phones at the beginning of the day.

 

Based on our study from Campaign Monitor, email opens begins when people begin their day and last throughout the day, before easing off late into the night. 53% of emails opened are made between the hours of 9 a.m. between 5 p.m. and 24% happen during the time between p.m. between 6 p.m. and 11 p.m. as people settle in for the night.

It’s best to break your list into parts based on geolocation (time zones) and then send emails at the subscriber’s preferred time.

Also, you must consider your content and audience. Certain kinds of content work well for an early Monday morning appearance such as a list of henchman “weekly suggestions,” for example. Some are more suitable for campaigns after hours, such as happy hour specials.

 

Do I need to purchase an email address?

 

No.

 

There are many products and services that claim to offer fully updated databases that are opt-in however, there is no way to verify that. The majority of email service providers and anti-spam programs have a dim view of lists purchased from email providers. It is possible to have your IP address for sending flagged as spam and permanently damage the reputation of your sender.

 

The world’s governments are also taking the security of data more seriously. In the future post-GDPR environment there is a chance that you will face costly legal fees and fines for sending out emails to people who have not given permission to communicate with them.

Try a slower method of creating your own opt-in lists in time. You’ll not only avoid legal problems and spam filters and legal issues, but you’ll also get more effective campaign results.

 

What is an acceptable open rate?

European Consumer Email Leads
European Consumer Email Leads

There’s no definitive answer to this since open rates differ according to a variety of variables. Every industry, for instance, is a particular one, that has its own open rate.

 

Based on our findings on the Campaign Monitor According to our research with Campaign Monitor, the typical open rate for all industries is between 20% and 40 percent. This was the case in 2020. Our benchmarks for an email in 2021 saw 18%. This means that 20% might indicate that you’re doing better than the norm. Every industry is unique. Don’t forget that as you add more companies to your list and your list grows, the possibility is that your open rate could drop by a small amount.

A few to increase the effectiveness of your email marketing campaigns. open rates:

 

  • Keep your email subject lines brief and smart
  • Make use of marketing automation and segmentation to deliver more relevant emails at the appropriate time.
  • Take into consideration removing those subscribers who are not active from your subscriber list.
  • Be sure to conduct the a/b test every time you are able to.

 

How many clicks can I be expecting?

 

This is a follow-up to the earlier question but is more likely to give a precise answer. Industry reports on email marketing strategies generally state the 2-11% unique click-through rate as the norm.

Similar to open rates, typical click rates differ based on sector. Niche hobbies for instance typically have more click-through rates than those of vitamin and supplement businesses.

Other elements can also affect the effectiveness of your click-through strategies for marketing via email. Email newsletters that are standard are less effective in terms of click-through rates, which are approximately 3.48 percent across all industries. However, the rate has dropped in recent times and has risen to 1percent.

 

How can I stop my email from being filtered?

 

The majority of the time it’s the content, and perhaps the “From” email address, that the filters are looking at.

The best way to start is to stay clear of spammy words, then evaluate your mail marketing strategy using the most diverse clients and filters possible.

 

Making your content as personal as you can aids in avoiding spam filters. Split your list into various groups based upon preferences, age, gender as well as location details. Make distinctive content for each group of subscribers.

Don’t send emails that include one image with no copies. Spam filters will be able to detect these kinds of emails.

 

Which email marketing tool do I intend to use?

 

The process of selecting an email marketing tool can be a challenge. There are many choices to pick from, and many of them claim they have similar features. what are you supposed to do to decide?

 

We’ll admit that we’re biased, we believe that Campaign Monitor is a top option for those looking for an effective, yet simple-to-use marketing tool via email.

Created by email marketers to help email marketers, Campaign Monitor is a powerful tool that allows advanced features for email marketing easily accessible to everyone. Some of the most requested features are:

 

  • Drag-and-drop email builders
  • 80+ mobile-friendly, free email templates.
  • Advanced, approachable email automation
  • Tools for personalizing and segmenting lists
  • Signup form creator
  • A team of support and deliverability you can trust

 

Marketers across the globe from small-scale businesses to professionals in eCommerce to non-profits and agencies utilize Campaign Monitor to send better emails faster. You can begin today for free.

 

Wrap Up

 

Marketing can be a challenge, and it involves many unidentified factors. With a comprehensive plan, you’ll be able to retain certain aspects of control.

A well-planned email campaign strategy allows you to track the results and measure metrics that translate into actual figures. As with all aspects of marketing, planning is vital for getting the greatest outcomes. Make sure you are in control of your long-term strategy for email marketing by creating a campaign calendar. We’ve prepared an extensive guide with lots of ideas to help you get going.

Email Pro Leads offers only the most current EUROPEAN MARKET EMAIL DATABASE to help you. Our EUROPEAN MARKET EMAIL DATABASE is updated to 2022 and is constantly checked for accuracy. Here at Email Pro Leads, we only offer the best.

European Market Email Database FIELDS*

1. Company name

2. Email address

3. Mailing address

4. City

5. State

6. Zip code

7. Phone number

8. Fax number

9. Sic code

10. Industry

11. Web address

For Any Queries, Please do Whatsapp

+1 (718) 504-0796


European Market Email Database
Practical guide The proper use of email in the company Support
Disclaimer The sole purpose of this document is to raise awareness of the proper management of emails. MEDEF declines all responsibility with regard to the use of the solutions recommended by this guide. This guide can in no way replace the sound advice of technical or legal specialists in the security of information systems. Summary
Preface 6 Introduction 8 Use of email in business 9 The 12 points to remember for the proper use of email email 11 Part 1 Good use of email 12 File 1: Rules of good practice for email in order to increase productivity 12 Good use of email: writing, wording , answer…

European Market Email List
A few rules for better managing your emails and being more efficient Communicate relevantly and use the most appropriate means of communication in relation to the context 12 Control and format the emails sent to facilitate their use 15 Use the rules productivity for the processing and organization of emails 18 Optimizing the organization and follow-up of meetings from the calendar 19 Promoting the use of collaborative spaces 19 Sheet 2:
The limits of using e- email, for the benefit of other communication and collaboration tools 20 Limits of email in collaborative work 20 The role of email in business applications 25 Unified messaging 25 Instant messaging 28 Sheet 3: Mobile uses 29 Mobile uses , by logging on via a computer outside the company or via a telephone allowing them to retrieve their emails. Email and Nomadism. Use email anywhere. Introduction 29 Solutions for email on the move: can email be used anywhere? 29 Email and nomadism in practice: how to choose a solution according to your needs 30 Preface

European Market Email Address

Introduction Part 1 Part 2 Part 3 Glossary
4 E conomic , F inanci al A ffairs , R esearch and N ew Te chnologies D ir ec ti ons File 4: Legal aspects related to the use of email 33 Legal value – signature – storage and use What is the legal value of emails? 33 The electronic signature of emails 34 The archiving of emails 35 The control of the use of emails 35 What legal notices must include an email? 36 Legal aspects of emailing 37 Part 2 Good use of email for business performance 38 Sheet 5: The value of email as a marketing tool 38 Introduction 38 How to use the email in marketing and sales? 39 Building up your database well 40 Writing and sending emails well 42 Testing and learning 44 Sheet 6: Email and archiving 45 Archiving, beyond storage and backup 45 Dematerialized correspondence and memory company 46 Need to rely on an archiving policy 47 Email archiving solutions 48

European Market Email Address

Part 3 Technical fundamentals 5 Part 3 Technical fundamentals 5 50 Introduction 50 SPAM 51 PHISHING 52 HOAX, or malicious content 53 VIRUSES conveyed by malicious attachments 54 The concept of BOTNET and remote control of machines 55 Sheet 8: The use of e- secure mail: encryption, signature 56 About the electronic signature 56 Signature and encryption of an email 56 Examples of applications for a signed email 58 Sheet 9: The necessary architectures, as well as the possible choices 60 The 5 technical components of email 60 Hosted or external messaging 62 The role of the directory 63 Expectations vis-à-vis the IT department 64 The email market 65 Sheet 10: Smileys:- ) 66 What is a smiley 66 How to make a smiley ? 66 Some examples of basic smileys 66 Glossary and useful sites 67 Acknowledgments 69 Preface Introduction Part 1 Part 2 Part 3 Glossary
Preface

European Market Email Lists

Its objective is to provide an overview of all subjects related to the use of email and key points corresponding to each of the levels involved (managers, employees and the IT department managing the email tool, service providers), while allowing a dialogue between these various populations around this subject. In addition to this introduction which presents what email is, the key points for proper use, and a glossary of the main terms of

the guide is organized into sheets, which can be accessed separately as needed. The sheets are organized as follows: 1. Good use of email – Sheet 1: The rules of good practice for email in order to increase its productivity – Sheet 2: The limits of the use of email email, for the benefit of other communication and collaboration tools – Sheet 3: Mobile uses, by connecting via a computer outside the company or via a telephone allowing you to retrieve your email emails – Sheet 4: the legal aspects linked to the use of email 2. Good use of email for the performance of the company – Sheet 5: the interest of email as marketing tool – Sheet 6: email and archiving:

European Market mailing List

dematerialized correspondence and corporate memory 3. Technical fundamentals – Sheet 7: what to do about misappropriation of proper use: SPAM, PHISHING, malicious content, attachments malware, BOTNETs – Sheet 8: the use of secure email: encryption, signature – Sheet 9: the necessary architectures , as well as the possible choices. – Worksheet 10: Smileys!! A glossary presents the most commonly used terms in the guide. You will also find the list of contributors to its writing. The most commonly used term of email will be privileged in this guide for the purpose of homogeneity of reading but other terms exist to designate it: electronic messaging, electronic mail, email, email, mail, mel… This guide does not replace the advice of specialists: do not hesitate to see your IT manager and/or a specialized lawyer. This guide is intended for company directors Preface Introduction Part 1 Part 2 Part 3 Glossary

European Market Phone Number Database

D ir ec ti ons E conomic , F inanci al A ffairs , R esearch and N ew Te chnologies 9 Email is a messaging tool, electronic communication in writing, of an asynchronous nature as is the letter sent by post. It has established itself as the tool most used in companies because it allows you to: ■ multiply communications regardless of the number of correspondents and their immediate availability, ■ ensure the traceability and monitoring of exchanges, ■ manage the distribution information, personal or within a group, direct or indirect (recipient in copy), ■ classify, archive and search for communications made. Its growth in volume is constant from year to year, in particular to the detriment of paper mail, fax and also telephone. A 2005 IDC study shows a doubling of the volume of emails between 2002 and 2005. This trend continues, without slowing down, both in number of email boxes and in volume as illustrated by the projections of the studies of the Radicati Group 2006 (growth of 20% per year on average and doubling between 2005 and 2009).

European Market Mobile Number Database

The ease of use, the universal nature and the benefits of email largely explain this massive adoption. Messaging is also often linked to complementary uses concerning calendar and contact management. In addition, the organization and follow-up of meetings often involve the exchange of messages and attachments. Its development accompanies and supports managerial changes in companies (organizations mixing hierarchy and functional attachment, organization by project, multinational organization, emphasis on collaboration, cross-functional processes, cross-functional communities, customer relations, etc.).

It is also a key support for relations with its suppliers and customers and a marketing tool. This predominance of email in the activity of the company leads, more and more, to make it play a central role and to consider it as a critical application. Gartner estimates that 50% to 75% of useful information is exchanged person to person (as opposed to business applications and corporate document repositories). This situation thus highlights the issue of the legal value of email. The constant growth in the volume of emails is also logically accompanied by an increase in the time devoted to processing them. This activity takes up significant proportions of total working time. American employees receive an average of 44 emails per day, send 17 and spend 1.5 hours per day processing their emails (Work Productivity Council, 2003).

European Market mailing Database

A study carried out in France showed similar figures (Microsoft, 2006). It also highlights the existence in significant proportions of populations with a high intensity of use of email (more than 100 emails received per day and more than 2 hours spent per day processing their emails). mails). Receiving 100 emails a day is no longer an exceptional situation today in large and international companies. Extreme situations can even be observed: Marissa Mayer, vice-president of Google confided in an interview “How I work” (Fortune, 2006) that she received 700 to 800 emails per day!! (She adds that she can spend 10-14 hours a day dealing with her emails!!). The popularity of email and its constant development are also leading to the extension of its uses, beyond its primary functions, with email becoming the “Swiss army knife” of intellectual work: sequence of back and forth emails, ■ taking notes and memos in the body of an email, ■ storage space for reference files as attachments to emails, ■ … Using the email in business Preface Introduction Part 1 Part 2 Part 3 Glossary

European Market Email Database

On the other hand, email often tends to be used instead of other communication tools that are more relevant for certain uses, but these are still too little known in the company. Indeed, email is not the best tool for all contexts. Thus, collaborative work on documents falls under collaborative or content management tools. Similarly, the follow-up of requests, works or contracts is carried out much more efficiently by so-called “workflow” tools (process of processing tasks).

Beyond these communication tools, email or instant messaging, telephone and collaborative site, there are enriched communication tools: ■ sites for sharing documents or applications, ■ sites for publishing content on the intranet and workflow, ■ instant messaging, ■ web conferencing: conference using the Internet and integrating voice, image and data flow, ■ video conferencing, ■ collaboration integrated into business applications. Instant messaging is currently underdeveloped in business, but is introduced there in particular by generations of young employees who import the use they make of consumer instant messaging, as well as via new uses of business communication based on the notion of availability (“presence management” according to the Anglo-Saxon expression).

The importance taken by email in the life of the company is such that it requires to be able to access it anywhere and anytime. This leads to the development of remote consultation solutions. This also raises the question of the rules of use between the professional sphere and the private sphere (remote access to email also taking place at home). Email is therefore an issue at different levels: ■ The business manager must define the usage policy and the investments necessary to derive the optimum benefits from it. ■ Users must implement the most suitable uses to guarantee their personal productivity. ■ IT teams must define and operate the corresponding solutions. It is therefore, because of its preeminence in communication, information sharing and teamwork, a subject in its own right in the management and productivity of the company which demands the attention of the company manager. . It is therefore in the company manager’s interest to define a policy for the proper use of email: ■ rules of proper use, ■ legal issues, ■ archiving, ■ security, etc. He will make sure to raise awareness and regularly train his collaborators on these topics. Beyond this stage, depending on the practices in his company, he can explore two avenues: ■ Implementation of other tools complementary to email (instant messaging integrating document sharing and web document sharing, workflow, etc.). ■ Integration of all means of communication (telephone, messaging, instant messaging) in a single digital tool (unified messaging).

European Market Email List

Make it easier for recipients to use emails Make it easier for recipients to process emails: Recipient = for action, Copy = for information, Reply to all: not systematic! Promote the reading of emails: explicit title, short and clear message, summary of long emails retransmitted. [B] Be productive in processing incoming emails Perform an action for each email viewed: process, delete, flag (for follow-up or further processing), delegate. Organize time slots in your calendar to check your emails. Know how to quickly find an eand international companies.

Extreme situations can even be observed: Marissa Mayer, vice-president of Google confided in an interview “How I work” (Fortune, 2006) that she received 700 to 800 emails per day!! (She adds that she can spend 10-14 hours a day dealing with her emails!!). The popularity of email and its constant development are also leading to the extension of its uses, beyond its primary functions, with email becoming the “Swiss army knife” of intellectual work: sequence of back and forth emails, ■ taking notes and memos in the body of an email, ■ storage space for reference files as attachments to emails, ■ … Using the email in business Preface Introduction Part 1 Part 2 Part 3 Glossary

European Market Email List

On the other hand, email often tends to be used instead of other communication tools that are more relevant for certain uses, but these are still too little known in the company. Indeed, email is not the best tool for all contexts. Thus, collaborative work on documents falls under collaborative or content management tools. Similarly, the follow-up of requests, works or contracts is carried out much more efficiently by so-called “workflow” tools (process of processing tasks). Beyond these communication tools, email or instant messaging, telephone and collaborative site, there are enriched communication tools: ■ sites for sharing documents or applications, ■ sites for publishing content on the intranet and workflow, ■ instant messaging, ■ web conferencing: conference using the Internet and integrating voice, image and data flow, ■ video conferencing, ■ collaboration integrated into business applications.

Instant messaging is currently underdeveloped in business, but is introduced there in particular by generations of young employees who import the use they make of consumer instant messaging, as well as via new uses of business communication based on the notion of availability (“presence management” according to the Anglo-Saxon expression). The importance taken by email in the life of the company is such that it requires to be able to access it anywhere and anytime. This leads to the development of remote consultation solutions. This also raises the question of the rules of use between the professional sphere and the private sphere (remote access to email also taking place at home).

European Market Email Database
Email is therefore an issue at different levels: ■ The business manager must define the usage policy and the investments necessary to derive the optimum benefits from it. ■ Users must implement the most suitable uses to guarantee their personal productivity. ■ IT teams must define and operate the corresponding solutions. It is therefore, because of its preeminence in communication, information sharing and teamwork, a subject in its own right in the management and productivity of the company which demands the attention of the company manager. .

It is therefore in the company manager’s interest to define a policy for the proper use of email: ■ rules of proper use, ■ legal issues, ■ archiving, ■ security, etc. He will make sure to raise awareness and regularly train his collaborators on these topics. Beyond this stage, depending on the practices in his company, he can explore two avenues: ■ Implementation of other tools complementary to email (instant messaging integrating document sharing and web document sharing, workflow, etc.). ■ Integration of all means of communication (telephone, messaging, instant messaging) in a single digital tool (unified messaging).

European Market Email Lists

Make it easier for recipients to use emails Make it easier for recipients to process emails: Recipient = for action, Copy = for information, Reply to all: not systematic! Promote the reading of emails: explicit title, short and clear message, summary of long emails retransmitted. [B] Be productive in processing incoming emails Perform an action for each email viewed: process, delete, flag (for follow-up or further processing), delegate. Organize time slots in your calendar to check your emails. Know how to quickly find an e , F inancial , R esearchand N ew Te chnologies As an example, here are four cases of suboptimal use of email in “conversational” contexts (which does not mean that email must be systematically prohibited in these contexts):

■ “Ping-pong” email (see below): Multiple back-and-forth email exchanges aggravated by the multiplication of correspondents and multiple reminders on secondary topics. The use of email leads to difficulties in converging and risks of not concluding compared to a real conversation characterized by a beginning and an end, a common thread and a rich interactivity allowing to better focus the exchange. ■ “Flame” email (see below): Use of email to express a strong “hot” reaction (colloquial language, use of capital letters, uncontrolled content). As much as a lively reaction can be understandable when it remains informal and linked to a context shared by all the interlocutors present, it risks being misunderstood when it is carried out on a permanent medium over time and susceptible to diffusion outside the initial context.

■ “Avoidance” email: Sending an email to avoid discussing an issue or to transfer responsibility to another person. This type of communication requires “rich” interactions that are incompatible with the “impersonal” nature of email, particularly with regard to conflict resolution. ■ “Repeated exchanges of versions of a document” email: The exchange and convergence on a document are carried out much more quickly through a simultaneous and interactive exchange on a shared document (via message). instant management, web-conference or meeting for example) rather than by repeated and successive exchanges of multiple versions of a document for each individual modification. Optimizing the use of email therefore consists first of all in:

■ Communicating in a relevant way by ensuring that the content of your communication is appropriate for the interlocutors who will receive it. ■ Limit the use of email when other means of communication are more suitable. In a “dissemination” context, it is preferable to make company reference information available (company message, memorandum, etc.) on intranet sites that are widely and easily accessible and can be consulted over time, even if it means then warning a limited population by providing the pointer to the information. The choice of the best means of communication may also depend on the availability status or the preferred means of contact displayed by the correspondent (this generally involves the use of instant messaging coupled with the calendar).

For example, for a person displaying an “available” status, the best means of communication is instant messaging or the telephone while a person displaying an “unavailable” or “in meeting” status will be by email. . Remember that the benefit of rapid and universal communication attributed to messaging can only be achieved if all members of the company have messaging. Otherwise, the distribution of memos, company messages, or even the dematerialization and circulation of forms (HR requests, etc.) require costly additional circuits (service meeting, paper distribution, etc.) for people not equipped. Good use of email
E conomic , F inanci al A ffairs , R esearch and N ew Te chnologies D ir ec ti ons 1 5 Mastering and formatting emails sent to facilitate their use This paragraph, deliberately practical, is intended to be read in front of your computer. Proper use of email applies to the following points: ■ Addressing ■ Forwarding and replying ■ Title and “descriptors” ■ Editing ■ Salutation and signature ■ Attachments ■ Checking before sending Addressing “To:” (“ To”): For the attention of ■ This is where you indicate the email address of your correspondent.

This is usually the “for action” recipient. As a general rule, put ONLY ONE correspondent. “Cc:” In copy ■ This is where you indicate the email address of the people you put in copy, that is to say that you want to inform of your email without for all that these people do not necessarily act. ■ In English “Cc” which means “carbon copy”, and is a legacy of the paper world when you asked your secretary to type a letter in 3 copies, this one inserted a carbon paper between the sheets of paper from his typewriter to create the required copies. ■ Each person copied must be copied for a specific reason. In general, in a context of low volume of communication and strong hierarchical coordination, systematic copying is bearable.

It becomes much less so in a context of excessive volume of emails and multiple coordination (hierarchical, functional, matrix, by project, transverse). “Bcc” (“Bcc”): “Invisible carbon copy or hidden copy ■ In English “Bcc” “blind carbon copy” or hidden copy, is a facility to be used with care; it allows you to copy someone WITHOUT the correspondents or the people in official copy being informed. ■ Note that 2 people put in “Bcc” will not know reciprocally that they are put in copy. You can also “Bcc” yourself to check that your mail is actually delivered and in what form it is received. ■ Use “hidden copies” with caution.

Don’t forget that the recipient can forward them or “reply all”. Mailing lists: [contact list. for example, list of members of a working group, of a project, etc.] ■ They can be useful but they constitute a potential source of inadequate addressing and should therefore only be used with caution in a context of overload the volume of emails. The use of subscription-based mailing lists makes it possible to manage exchanges centered on dedicated communities. Address book ■ Use an electronic address book to keep all the addresses of your correspondents. This saves considerable time. You can also create “nicknames” from the initials of the correspondent, for example: Jean Dupond has an email address info@creative.emailproleads.com and can be associated with a nickname “jd”. Forward and reply “Forward” ■ Specify whether this is a forward for information (FYI: “For Your Information”) or for action, if possible in the title of the email. ■ Summarize a forwarded email exchange if it is very long to avoid reading 12 pages. Otherwise, the transfer is akin to offloading (it’s up to you!) ■ Pay attention to the confidentiality of the information in an exchange of transferred emails. The rules of good practice for email in order to increase its productivity Preface Introduction Part 1 Part 2 Part 3 Glossary

■ Take into account the response time (avoid the urgent email on Friday evening at 22:00). ■ Respond according to the rules of the corporate charter. For example, within 48 working hours for internal emails that solicit you personally and explicitly and within 24 hours for emails from outside. ■ Remember to copy the Group / Division assistant if necessary if it is something important that needs to be followed up. ■ If you do not have the information to respond, respond anyway by indicating that you do not have the information but that you plan to have it for the time being, or that you should contact such person.

■ If you are not the person concerned, do not play dead; direct your correspondent to the right person or tell him that you are not the right person. ■ Respond to copy-only emails if you have real added value to add. Again, if you are copied, this email is normally sent to you for information only. If you answer, you will fall into the “ping-pong” (see below) “Answer all” (“Answer all”): ■ Reposition people as recipient and CC. ■ Do not overuse “Reply to all” to say “thank you”, or “I will not be able to attend the meeting”, reply correctly to the sender. ■ Consider systematically reducing the number of recipients in a “reply to all”. ■ Change the title of emails whenever the content of emails changes. ■ When you are given the responsibility associated with an email exchange that is starting to get long, summarize before proceeding. Moreover, here too, it is better to change the title of the email.

For example with “SUJECT thing: Point au 29/10/1999) “Ping Pong” emails: ■ The ping-pong email consists of a successive sending of emails within a group of individuals on the same subject or with multiple reminders on secondary subjects, each time with a few personal comments and often little added value. In the worst case, the ping-pong email ends up with participants who were not present at the start of the exchanges. ■ It takes a stop at the third iteration, then switch to telephone or instant messaging or schedule a meeting. Or even abstain from participating. ■ Use the messaging function, which allows all emails from the same exchange to be grouped together to facilitate their follow-up. “Flame” emails (“Flame”): ■ “Flame” emails are emails containing a lot of adrenaline, questioning others. They are created spontaneously when someone has something to blame someone else for. They also intervene in the context of discussions that become sour.

■ The misinterpretation of the content of these emails and the high likelihood that the recipient of the email will respond violently often exacerbates the situation. In a face-to-face discussion or on the phone, you can play with the intonation of the voice. On the contrary, “flame” emails often contain attempts at humour, irony and sarcasm which are often misinterpreted. Impulsive emails can circulate in mailboxes, be printed, and acquire a degree of importance that was not initially anticipated. They are a real barrier to effective communication and can have a negative impact on productivity and interpersonal relationships. ■ If you are about to send a “flame” email in response to another email, however, take the precaution of carefully reading the email you have received and that there is no risk of misinterpretation. If you use humor or irony, make sure it is clearly identified as such, for example with “smilies”
Good use of email

1 7 First that there is no other effective way to communicate (telephone, meeting). Then, after writing your email, let it sit for a while. Come back to it afterwards to see if you would not regret having sent it. You can also have it read by a loved one. Once insured, you can send it. Title and “descriptors” Title: ■ Clearly state the title of your email in the most concise, comprehensive and clear way.

Think that your interlocutor receives a lot of emails every day. Make him want to read your email. ■ The title must favor the location of the email in a list when the content is not revealed. It must therefore summarize the content (of the type: key points, context, objective, etc.), for example “preparing for a client meeting for the XX” and not “problem” or “discussion”. ■ Deal with only one subject per email. If there are two separate subjects, send two separate emails. ■ Explain the action to be taken if necessary: ​​“for action”, “for information” (FYI: “For Your Information”) “Descriptors” ■ Use the descriptors (signal flags, follow-up) in particular “urgent” only in really priority cases. Writing the email “Body” of the email:

■ In the body of your email, also be clear and concise. Use paragraphs (a maximum of 3 paragraphs should be able to explain the content of your message). As a general rule, do not exceed one screen page. ■ Summarize forwarded long emails. ■ Those who feel more prolific can write a memo or report, however short. Form / style: ■ Email is a communication tool. Every form of communication includes an “etiquette”. Write the emails. The recipient should not have to make any effort to read and understand the email. It must be easy to use for later consultation or by other recipients different from the original ones.

■ Write in good French ■ Be careful of a style that is too telegraphic or too directive ■ Avoid abbreviations or spelling shortcuts (“SMS” style) ■ Be neutral, factual and explicit ■ Words and sentences in capitals correspond to an increase in your. For example, the proper use of CAPITALS: You can write “I ask you to review your price” or “I ASK YOU TO REVIEW YOUR PRICE”. In the second case, you indicate that you SHOUT! Which may not be your intention! ■ If you use humor or irony that will not necessarily be identified as such in a formal message, use smileys (☺) to specify it. Polite formula and email signature: Polite formula ■ Use the marks of consideration in correspondence (Sir/Madam, Sincerely, Thank you in advance).

Be brief in your polite expressions. You can also indicate more developed formulas if the circumstances lend themselves to it. Signature ■ Automatic email signatures are very useful. However, they must be short (max.mum 2/3 lines) and without excessive frills. The basic is to indicate your name, your title, your email and your telephone. ■ A legal notice must complete the signature ■ The address of your company’s website can complete the signature ■ You can add a “disclaimer” (exclusion or limitation of liability clause) ■ Avoid inserting an image that is too large in your signature Rules of good email practice to increase productivity
Attachments ■ You have the opportunity to attach files to your emails (photos, spreadsheets, etc). This function is often represented by a “paperclip” in most messaging software.

■ When the attachments are too large (more than 1 to 2 MB), favor collaborative work solutions. Check before sending ■ Proofread your emails before sending them. ■ Remember that if your message is soporific and you send it to 10 people, you are forcing 10 people to waste their time! What bad publicity! Avoid this inconvenience and RE-WRITE your email. ■ An email is never entirely confidential: avoid responding under the influence of emotion or freely distributing confidential information. ■ Remember that those who receive emails may retain or forward them to people other than the original recipients. Emails can also be scrutinized in legal proceedings, and “informal” comments you have made via email can come to light (and appear in a different light). Use productivity rules for processing and organizing emails Viewing and processing emails Limit the frequency of viewing and processing emails to fixed periods in their calendar (for example morning, noon, afternoon and evening) and suppress the display of email alerts.

■ Use the “reading pane” of your email software to view the content of your emails together with the list of emails. ■ Use the visualization by conversation (“thread”) to condense all the exchanges from the same starting email ■ Perform an action for each email consulted. An applicable rule, for example, is that of the 4 Ds: Do (do), Delete (delete), Defer (defer, mark the email for follow-up), Delegate (delegate). ■ Tell your correspondents to stop sending you certain emails if it is not relevant for you to receive them. ■ Organize filing folders (structured tree structure) in messaging according to themes (customer folder, supplier folder, etc.) and your priorities (processing/search).

Once read or sent, a message can be stored in a folder. ■ Use automatic filing rules to help you process your emails. For example, make directories with emails addressed directly, in copy, coming from your direct superior, coming from mailing lists, etc…. In particular, create specific directories for non-priority emails in the activity: newsletters, personal correspondence, etc. ■ Use follow-up markers for emails to be processed or awaiting a response. ■ Systematically use a local search engine to search for emails or files (search carried out regardless of the location of the element by benefiting from the power of preconstituted indexing). Archiving (see sheet no. 6) ■ Define the rules for keeping emails. For example, archive everything that is more than 3 months old or identify what has legal value to create a separate archive. ■ Define the archiving mode (one or more archive files, locally or on the network, automated or manual, etc.).

Delegation and absence ■ Indicate your absence status if you are unable to consult your emails so that your correspondents can adapt their communication if necessary (automatic forwarding of an absence email). ■ Use delegation rules if you share mailboxes within a team or between a manager and his assistant. ■ In general, avoid the use of “generic” mailboxes due to the complexity introduced by the management and updating of routing rules. Good use of email

Optimizing the organization and follow-up of meetings based on the calendar The effectiveness of meetings is a key subject of the group performance. “Reunionite” is often described as a evils from which French companies suffer. Meetings are considered too long, too numerous, with too many participants, redundant between them, insufficiently prepared and with little follow-up. The control of the opportunity, relevance and rules of meetings is a matter of management decisions that are completely independent of the use of tools. The use of tools only provides a planning, measurement and follow-up instrument for management. In terms of planning, the organization of meetings is linked to email in the sense that it is often the only support tool used (sending of invitations by email, feedback by email, rescheduling of the meeting by email, sending of supporting documents by email).

The systematic and generalized use throughout the company of the calendar for the organization of meetings allows: ■ direct search for dates of availability without having to exchange emails in this preparatory phase , ■ automatically update the participants’ calendars, ■ directly and centrally collect the responses of the various participants, ■ easily reschedule a meeting by automatically updating the calendars of all the participants. The use of the calendar thus makes it possible to significantly limit the emails exchanged. The calendar can also be used, through the meeting creation forms, to promote effective rules for meetings set by management. For example, creating a meeting may require you to enter an objective, an agenda, a list of participants and a meeting room. In certain specific cases (large number of participants, information meeting), it may be more appropriate to use other means of communication (publication on a sharing site, for example).

The publication of meeting support documents on a dedicated intranet site also contributes to improving the organization and follow-up of meetings by allowing: – The availability and updating of meeting support documents, – The collection of accounts -meeting reports, – follow-up of the action plan over the period following the meeting, – storage and availability of the content of the meetings beyond the group of participants in the meetings. Promote the use of collaborative spaces (see sheet 2) The use of messaging is often done to the detriment of collaborative sites for sharing documents. Promoting the use of collaborative sites leads to relieving messaging and developing the sharing of company knowledge. The creation and development of the use of collaborative sites concern in particular the sites of projects, initiatives, teams or relating to areas or subjects of information capitalization. The rules of good practice for email in order to increase its productivity Preface

Limits of email in collaborative work Email: a collaborative tool “in appearance” only Sending an email to a workgroup is temptingly easy. Most email clients allow you to send one or more attached files to a person, or to a work group, whose opinion or modification work you wish to request, in just a few clicks. This facility and this “gift of ubiquity” (sending almost instantly to several people in several places) represented an enormous gain in the years 1995 to 2000 for the circulation of information, exchange, and teamwork. However, a more detailed study of collaborative work processes reveals real limits to the use of email.

On the other hand, since the 2000s, new applications or technologies and more advanced collaborative working methods have made it possible to overcome many of the limitations developed in this chapter. We will deal here with examples of collaborative work within the same organization, i.e. for people from the same company, benefiting from the same company network and the same messaging. The extrapolation of the explanations below to collaborative work in an extended company (company, suppliers, partners, even customers) remains entirely possible, but requires some additional infrastructure investment (Extranet exchange zone, security via a DMZ or Demilitarized zone, sometimes interface between applications, etc.

Limits in the use of email Dangers may appear such as: duplication of content, tracking of worms ions, traceability of processes, security, recovery of history when handing over a file to a new employee. The limits of using email, to the benefit of other communication and collaboration tools Sheet 2 Contents ■ Limits of email in collaborative work ■ The role of email in applications professions ■ Unified messaging ■ Instant messaging Good use of email

E conomic , F inanci al A ffairs , R esearch and N ew Te chnologies D ir ec ti ons 2 1 Behind these dangers lie business issues: possible error, loss of time, non-compliance with requirements of a client… Content duplication At the technical level first of all, sending an email to several people with attached files multiplies by the same amount the volume occupied on disk space. The figure above explains the phenomenon that regularly occurs within a company. The concept of version tracking Sending an email with an attachment can have two purposes:

■ Inform the recipients of the interest of the attached document for reading, filing, 2 3 1 Sending the email and duplicating of the 500 Kb file in x email databases 500 Kb file in the sender’s email (emails sent) Detachment of the 500 Kb file on the hard disk by one of the recipients 500 Kb file on the hard disk Email databases on the server Stages of the phenomenon: 1 – The sender attaches a 500 KB file from his hard disk (or from his disk space on the network) in an email to be sent to 2 people. This file is then also found on the mail server, in the sender’s email database (“sent messages” section) 2- Sending 2 people of the email deposits in the mail database of each recipient this 500 KB file. 3-It is often likely that one (or more) of the recipients will also save the file on their hard drive or network drive.

This scenario with 3 people highlights that a simple 500 KB file ends up occupying between 2 MB and 3 MB (and we do not develop here the possible answers and “forward” with the attachments which will sometimes remain attached). The exponential effect of this duplication (refer to the volumes indicated in the folder and the numbers of emails and files that you receive or send each day) inevitably has technical repercussions on disk space. Disk space is cheap today, but not free… These practices are also detrimental in terms of monitoring and organization. Duplicating Files Preface Introduction

In this case, we can assume that no additional action is required (although this be more subtle). ■ Request change or add-on work from recipients. In the second case, the limits of email collaboration are clearly reached. The figure below gives an example. In the case of a contribution request from several people, everyone will then save the file attached to the email on their disk to modify it, then return a completed version to the initial sender (sometimes with a copy of the others contributors).

This results in the circulation of several versions (version 1.0, version 2.0 or 2.0 bis, modified by another, version 3.0 that a contributor will have modified from version 2.0, forgetting version 2.0bis, etc… ). We find the technical impact on the duplication of files, but above all, the chances of finding and using a well-updated and complete version become limited. For a complex document with 3 or 4 contributors and a collaborative drafting period of 2 or 3 weeks, therefore several updates and additions (a complex commercial contract, a technical document, etc.), the most great rigor of the participants will have difficulty overcoming the risk of presenting an incomplete version at the end. Version 1.0 Version 2.0 bis Version 3.0 Version 1.0 Version 2.0 Version 2.0 bis Version 3.0 Email databases on server Multiplication of versions and difficulty of follow-up Good use of email

The course of a process and traceability The process of reviewing a contract or reviewing a commercial proposal is a process classic in companies, especially since the ISO V2000 standard. This is to European Marketnstrate that the different stages of the process are well respected. This process generally includes the following steps (see figure above): ■ decision to launch the proposal, ■ drafting stage, ■ final review phase, ■ decision to send the final and validated document to the client,…. The notion of process is very important today in collaborative work (ensuring that all the actors use a controlled working method resulting in a good quality of the document). After several weeks of work, the collaboration of 4 or 5 competent contributors, it is often difficult to consolidate all these steps and to ensure that they have all been respected. This is all the more delicate when the whole process has taken place by sending emails, replies, exchanging attachments, via the messaging system. Even if all the emails are kept carefully (see for example sheet 6), it will always be difficult to ensure that all the stages of a process are respected, because of the multitude of emails. emails exchanged, but also because the email does not guarantee compliance with a step or sending by mistake before the final validation step (when it is sent by mistake to the customer, the impacts can be significant, etc.).

This is one of the major limits of email in the collaborative mode: the “non-traceability” and the lack of reliability of the steps. Security Security is also the weak point of email in collaborative mode. A proposal must circulate between the necessary people, but not necessarily be accessible by other people in the organization. Although most mail servers provide anti-copying, anti-forwarding features, most users do not use them. Thus, the attached file does not benefit from any particular security and can be sent to other people, apart from the work team. The email does not provide security specific to the document and even a word document with a password is not sufficient. A password is also communicated… by email… Launch decision Writing stage Collaborative phase Team of contributors Final review Sending to the client OK OK 1 2 3 4 5 V 1.0 V y.0 V x.0 V 10.0 Traceability d a commercial offer review process The limits of the use of email, to the benefit of other communication and collaboration tools Preface

Introduction Part 1 Part 2 Part 3 Glossary
2 4 E conomic , F inanci al A ffairs , R esearch and N ew Te chnologies D ir ec ti ons Handing over the file to a new employee Paradoxically to the fact that security is very poor in a collaborative organization founded only on the mail, it is often difficult, in this mode of operation, to integrate a new collaborator. When a new member arrives in the team working on a subject, how do you give him a good understanding of the work in progress and the file? The only solution is often to forward the multiple emails containing attachments and remarks to him, trying not to forget an important email. These few concrete examples of a work team basing collaborative work solely on the use of email European Marketnstrates how much the messaging tool has its limits in this context. Today there are other more suitable applications, which use email in “notification” mode, that is to say to warn contributors, without the email too important. Possible collaborative solutions: Collaborative Document Management applications The market for collaborative applications is quite vast today, both in terms of so-called “Middle-Market” applications, therefore for SMEs, and applications adapted to multi- national.

However, this market has reached a certain maturity and we can find some common properties: ■ Applications are based on a document system, associating a document file with one or more files. These files are used to define the classification, the theme, the type and certain properties of the document and ensure the follow-up in version and modification of the document. ■ Access rights and security are explicit at the level of the document file and the document system: who can modify, who can have access for consultation, etc… and do not depend on the recipients of an email. ■ The creation of a project or collaborative environment. Members are explicitly registered there and no one else can see the documents in this environment. ■ The application sends emails to team members for any changes or events, with a link to the fact sheets. The email carries little information, does not generate content duplication and can be deleted. It also does not carry any access rights.

Thus, even if a person receives this email by mistake, the link does not will not work if it is not known to the system. ■ The application is often associated with a process engine, sometimes very simple, to ensure that certain documents are indeed submitted to certain validation steps by the right people in order to continue their “life cycle”. ■ Finally, depending on the editors, you will find functions to manage nomadism (access to certain documents from the hotel or the plane), “reporting”, advanced search engines, etc…. The subject here is not to highlight one publisher or another, but you can advise your IT manager to go to certain fairs on the subject, such as:

■ Salon Documation ■ Forum de la GEIDE Other tools for sharing and interaction There are also other applications that make it possible to avoid the use of email in an inappropriate way and to clutter the messaging systems: ■ The audio or video conferencing system, with sharing of whiteboard and file, for a contribution of each participant and a teamwork in real time. ■ Instant messaging to discuss and trace a quick conversation on a specific topic. There are also different solutions with reduced online costs (and sometimes the purchase of WebCam). However, be sure to discuss this with your IT manager as it requires some network and security adaptations. Good use of email


European Email Database

Email marketing: Use email communication to optimize your company’s performance

Email marketing has the highest return on investment (ROI). 68% of US commercial realities have rated the effectiveness of their email marketing activities highly, placing it at the top of the list of most efficient return on investment channels.

The web agency has concluded that Email Marketing is vital for any company wishing to make significant profits from their communication campaigns.

What is Email Marketing?

Email marketing is a direct marketing strategy that involves sharing content via email with customers. It aims to optimize and increase the effectiveness of communications between a brand’s audience and the brand.

Email communications are often associated with advertising and promotional messages. However, sending emails to potential customers helps build a relationship between brand, consumer, and user retention through loyalty towards the brand.

Email marketing is one of the most effective methods

Email marketing is a generic term that refers to an email communication strategy that uses three modes of action.

European Email Lists

Retention acts first and foremost on the loyalty of the corporate audience. This means it turns to customers previously acquired and tries to build a stronger relationship with them. Newsletter mailings are a regular and scheduled communication to subscribers to a particular web site’s service. This aims to make customers feel that the company is present and stable.

Email advertising serves the purpose of attracting new customers by delivering original messages.

Direct communication via email includes all commercial information previously analyzed and targeted at specific targets. Direct Email marketing is the most popular and widely used form of Email marketing. It is one of the most effective ways to establish authentic relationships with customers. DEM has an interactive component that allows users the ability to purchase products. You can download content from your email, creating strong interdependence between the company’s target audience and the company. If done correctly, all Direct Email marketing strategies can generate traffic, share content, reach new customers, and keep existing users.

How to get started with email marketing: How to collect email addresses

You need your customers’ email addresses to start Email marketing properly. According to the legislation, it is crucial to obtain the recipient’s consent to send promotional and commercial communications. The customer will sign the Privacy legislation to release his contact.

European Email Leads

How can you get customers to give their email addresses? We have a few tips to help you do this.

Ask the customer to sign a paper form of contact in-store

The customer will be happy after completing the purchase. You can now subscribe to the newsletter and receive email communications from the store in 5 minutes. If the customer is interested, simply provide a brief paper form with a pen. For new subscribers to the newsletter, always offer a special welcome discount.

Let the customer register for an online form.

The customer can sign up online for a contact form, just like in the shop. You can simply insert the form directly on your website or Landing Page. The customer can subscribe to the newsletter after completing a purchase via your e-commerce site. This will allow them to receive exclusive discounts and stay up to date.

Secure special offers and personalized discounts via email

It is essential to offer benefits to convince customers to give their email addresses. Regular personalized promotions and discounts should be provided to subscribers to your newsletter. You should always consider a welcome discount for new subscribers. Also, offer a discount for their birthday. And periodically send exclusive discount coupons to customers who subscribe to your newsletter.

European Mailing Lists

Join a loyalty program

A loyalty program is a great way to get your customers’ email addresses. As? In exchange for his email address, you will need to give the customer a loyalty card (physical/digital) that allows him to accumulate points for each purchase in your store. You will need to define a milestone. At this point, customers will have the opportunity to receive unique gifts or discounts. An example? A customer can get a 50% discount after ten purchases in your shop. These initiatives are very appreciated by customers who will be happy to send you an email in return.

Always offer something back.

You can request an online subscription to the newsletter even before you purchase. The important thing is to offer something in return for the customer. You could even create a contact form to request unique content or coupons on your website. An example? An example?

How can email marketing be done?

Let’s now see how to collect email addresses and organize an email marketing campaign.

European Mailing Leads

Building mailing list: To properly start a mailing activity, it’s essential to establish mailing lists of qualified contacts by voluntary registration. It is essential to provide them with exciting content such as ebooks, discounts, or audio guides.

The Email marketing platform: It is essential to organize and manage your contacts list to get significant results from the mailing activity. MailChimp and GetResponse are two newsletter services that allow you to create targeted messages and automate sharing them with selected email addresses.

Campaign creation: After choosing your mailing software, it is essential to plan your campaign carefully by selecting exciting and relevant content to share with selected users. Because they are the campaign’s main focus, the topics should be cohesive and compelling. Using templates to add images or audio content can make the content even more appealing. Multi-device accessibility is another critical feature email messages should have. In other words, a responsive layout. According to Litmus, 56% of users prefer reading emails on their smartphones, while 42% will delete messages that aren’t displayed correctly on their devices.

Timing of sending: Carefully selecting times to share your content is essential for positive results. It is crucial to plan the timing of sending based on previous analyses of users’ behavior.

European Phone Number Database

Monitoring the results: it is essential to monitor the progress of your campaigns. These activities are essential for optimizing profits and improving one’s strategy.

Why is email marketing important for your business?

Email marketing is one of the most lucrative corporate direct marketing strategies. According to research by MagNews and CRIBIS, email marketing can be used by companies to reach new customers and increase sales opportunities. Online and to build customer loyalty.

Let’s now see why email marketing is so crucial for your business.

It ensures optimal results in terms of ROI.

Multiple market types of research have shown that email marketing can deliver the best Return on Investment.

Improve corporate web reputation

The corporate brand is more professional and reliable when it shares well-structured emails. Newsletter users can forward a message with a special offer to other contacts and increase brand awareness.

European Mobile Number Database

Lowers costs

Email marketing campaigns are cost-effective because they don’t require any investments. The cost of buying software to automate sending promotional messages is much lower than the investment required for other methods—advertising such as press releases or phone calls.

This allows you to segment the target.

Email marketing allows for targeted communication with customers. Mailing software can segment the target market by creating groups based on pre-established gender, age, or location.

It is accessible to a large number.

Email marketing software allows companies to communicate with large numbers of potential customers and customers in a matter of seconds.

Here are five tips for using email correctly

Address the customer informally in your email messages. Using users’ names to address customers gives your offer uniqueness.

Send short messages, and include the main contents in the first few bars. Users scan emails, so they must understand the message immediately.

In the email’s subject, insert icons that correspond to the promotion message. They will help the recipient recognize the content intuitively.

Divide the text into sections and add a graphically appealing Call To Action. All these actions will allow users to perceive the message positively.

Create captivating previews that are intuitive and appealing: The preview of a newsletter includes various elements like sender, subject, and message preview. It is essential that the preview is clear and attractive to persuade the user to open it.

European Telephone Number Database

What is email marketing? Why use a platform?

What is Email Marketing?

Email marketing is often referred to when discussing communication strategies. But, just as often, the knowledge of this powerful medium with high potential is not very well understood.

This article will explain what email marketing is, its peculiarities, and the benefits that an email marketing strategy tailored and tailored for a specific business offers.

What exactly is email marketing? Why do you need it?

Email marketing is a series of messages, usually for commercial purposes, sent via email. This strategy targets a specific audience. It can increase sales brand loyalty or provide important information.

An email marketing strategy has many benefits. It is fast, efficient, and cost-effective. allowing users to remain informed about a brand creates high engagement and increases the likelihood of purchase

European Business Email Database

What is the advantage of email marketing over other strategies?

1. It’s a powerful tool that can reach far-reaching areas.

Email marketing can bring you many benefits. It is essential to understand that approximately 94% of web users use email to comprehend the potential benefits fully.

Marketing via email can be a great way to reach influential people even though they don’t use social media.

Companies of all sizes and types should not ignore a well-planned and strategically planned email marketing activity.

2. Effective monitoring of ROI

Email marketing with a specific platform like Infomail allows you to track your target audience’s behavior, such as who opens emails and what actions they take. This allows you always to watch your ROI (return on investment).

3. High ROI

Because email marketing doesn’t require advertising investment or high expenses, it is simple to see how satisfying the ROI can become.

Email communications are very targeted thanks to the analysis of the target audience and the voluntary selection by the target audience to receive specific content.

Email marketing, unlike conventional advertising, isn’t aimed at large numbers of people to generate interest. Instead, it is targeted at people who are relevant to the business and have chosen to subscribe.

4. It’s versatile and ideal for mobile use

The majority of email users currently view emails via mobile. However, this isn’t a general rule. Email communications can be accessed from both smartphones and tablets and from desktops. This greatly expands the audience.

European Consumer Email Database

For instance, this is not possible with SMS campaigns, which cannot be accessed from mobile.

It is important to remember that email allows text, images, and links. This allows the user to dig into the topic and evaluate the merits.

What are email marketing platforms? What are their benefits?

Let’s talk about email marketing platforms once we have clarified the definition of email marketing.

Email marketing platforms can make it easier to send and monitor email campaigns. These platforms often return valuable data, such as the opening rates and percentage of clicks. This information is essential to refine and improve the campaigns.

It can be challenging to choose an email platform from the many available. While many platforms provide sophisticated and complex automation, Infomail focuses on simplicity, transparency, cost-effectiveness, power, and complete reliability due to almost 20 years of industry experience.

Therefore, the choice must first take into account the specific and actual needs of the sender.

European Company Email Database

Combining email with other forms of marketing

Email marketing, in combination with other channels, is the best way to promote and communicate your business.

An excellent example is support for email marketing and social networks: Cross-promoting social profiles of companies through emails – inserting interactive buttons to promote them – will increase their followers on social media platforms and the audience that will read specific posts.

Social networks and social media are instrumental in growing the company’s mailing list to which all the email marketing campaigns will be destined. It is a great strategy to invite them to sign up for the newsletter.

Transversal work is key to making them grow simultaneously. Creating exciting content and maintaining a relationship with readers will create trust in the brand and increase your return on investment.

What is the best way to market your email campaign?

This paragraph will discuss the steps required to create an email marketing campaign that produces positive results.

European Corporate Email Database

1. First, you must be clear about your goals

An email marketing platform is a great way to ensure that your campaigns get the best results. This platform allows you to make a variety of essential customizations to achieve specific goals.

It is possible to personalize every email with the recipient’s name and send targeted messages on special occasions such as birthdays and anniversaries through the sending platforms.

You can also create targeted lists specific to your business and direct your communications very controlled way.

2. A mailing list that is targeted and interested should be created

First, create a mailing address. This is a crucial step. The fundamental question must be answered: “What does a user gain from subscribing?

It is essential to clearly explain what registration will bring regarding benefits: discount codes, exclusive information, or other exciting and chosen content.

Once you have identified the information, it’s time to put it into practice by filling out a registration request on the company website as quickly as possible. This will allow you to make the most of the visits and present the opportunities by signing up to the mailing list.

We also recommend using company social profiles to accomplish this goal, as we have mentioned previously.

 Audience data will be continuously analyzed and tracked.

3. Use the information to create compelling email content

The next step is creating the content that you want to share with your target. This phase involves both the content type and the visual approach.

Email marketing has a lot to offer in both these areas. You can include links to articles, customer reviews, videos, and information about upcoming promotions. Many formatting options can be used, but you need to keep in mind the simplicity and clarity of your message.

It is essential that the layout reflects the voice and characteristics of the company. This will create trust and consistency.

4. Based on your business requirements, choose the best email marketing platform

It is crucial to use an effective email marketing platform to create a profitable strategy to reach as many recipients as possible and deliver the highest performance results.

European B2B Email Database

Informal is an easy-to-use, powerful, reliable, and straightforward email marketing platform. It is easy to use with drag and drop in Italian. It allows you to segment your mailing lists using TAGs, offers excellent flexibility, provides customer support in Italian, delivers fast, and has high deliverability. Shipping.

Email marketing etiquette

We have seen that a well-crafted strategy is essential for a successful email marketing campaign. But, there are rules.

1. Send SPAM to no one

Don’t Send Spam. This is a counterproductive practice and will not increase sales or positive brand perceptions among the target audience.

2. You prefer clarity and transparency

In an email marketing campaign, it is prohibited to use deceptive language. This applies to start with the subject of the email. The contrary must be immediately stated.

It is also essential that every user quickly find a way to unsubscribe from the mailing list. Omitting or hiding this button will cause distrust and disapproval among the reader.

Clearness and transparency are critical words for sharing good content via email.

Email Marketing: What’s it all about? (Guide 2022)

Email marketing is synonymous with spamming and intrusive communications.

This channel is now the best channel to send the right message to the right people at a time.

An email is a powerful tool for inbound marketing professionals and digital marketers. It’s also a democratic channel.

Email marketing is still viable and can help you grow your business.

This guide is for beginners who want to learn more about email marketing and those who have an existing strategy and are looking to improve it.

European B2C Email Database

Email marketing defined

Email marketing allows companies to communicate with customers. It adapts the content to different audiences to meet various marketing goals.

Email marketing is often thought to be a channel for conversions, but in reality, it can do many functions that can adapt to various situations. These are just some examples.

Attract new customers for our brand

Information bulletins are used to keep users in touch with the company and communicate new information (offers, product launches, or services.

Thank you for signing up and sending the user downloadable content

Loyalty Email, where we aim to increase repeat purchases.

Email marketing was initially viewed as a mass communication channel. The messages were not relevant to the recipients. Email marketing has been considered invasive communication over the years.

However, email has changed, and marketers today see email, via direct messaging, as one of their most personal means to communicate with customers.

Email marketing: Why should you?

Recent developments have seen social networks gain prominence in digital marketing.

Email marketing is an excellent option for anyone who has email addresses and wants their brand to be more relevant among their contacts.

All the online actions are concentrated in our email address. The email address is used to create logins on any website. It is, therefore, an integral part of any user’s Internet activities.

Here are some reasons to use email marketing.

Amazing coverage

A company can publish a post to a social media network like Facebook. However, not everyone who follows your page will see it.

This is due to the algorithms which determine which messages are most important for each user.

This is why social media coverage can be unpredictable. This means that you can’t control how many people see your posts.

This is not possible in email marketing. This channel has a significant advantage: it provides predictable coverage.

This means that if 100 email addresses are selected to send your message, all 100 of them will receive it in their inbox (unless there’s a glitch, which I’ll explain later).

Flexible format

Every digital marketer needs an email. Email messages can be sent without characters and can include images or GIFs.

Emails can include templates and graphics, or they can only contain text, just like personal messages to all your contacts.

It allows you to communicate brief messages, link to multiple web pages, or tell a lengthy story. The email can be sent in any format you like!

There are best practices for designing and writing emails. We’ll talk more about this later.

The best return on investment

To start an email marketing strategy, you only need three ingredients: a domain (for example, “Antonio DeCarlo.it”), an email marketing platform, and a person to execute the strategy.

It is crucial to choose the right email marketing tool. There are many options available on the market to meet all needs, including free tools such as the best.

Sendinblue is an excellent tool for contextualizing. It has an intuitive and straightforward email generator to create form templates, landing pages, or newsletters.

Additionally, technical support and application are available in Spanish, Portuguese, and English.

To measure the success of your campaigns, you can view the reports as they are being sent. It can be synchronized with other tools such as Prestashop, WordPress, and Magento.

However, it is essential to remember that your investment won’t be very high no matter what tool you choose.

Email is the digital marketing channel with the highest return on investment (ROI). You don’t have to invest a lot upfront and generate large volumes.

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