2022 Europe Email Database
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Our Up-to-Date E-Mail address database includes Business and Executive E-Mail Contacts that are gathered from a variety of sources, including telephone interviews, phone directories, and trusted third-party sources.
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Lists of Countries in Europe Email Database Package
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- Bosnia and Herzegovina
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You Can also learn how email marketing works below (Optional Article below)
Five reasons to use email MARKETING
We thought email marketing was going out of fashion, but it’s regaining its popularity. Over the past year, several companies have taken the initiative to digitalize their strategies and optimize and leverage their online channels.
This change brings email marketing techniques to the top of the digital marketing pyramid. According to the website Hubspot, “email marketers are sending 27% more email than they did before the outbreak of coronavirus.”
As you will see, email marketing is growing and, instead of decreasing it, now is the right time to make more investments in this marketing channel.
How to make use of the power of email marketing
Reasons to Use Email MARKETING
This is the reason why email marketing should be a top priority this year:
In the words of Tom Wozniak (Editor of Forbes), “With email volume rising steadily and Statista evidence suggesting that it will continue to grow in the coming years, It is safe to conclude that the battle for attention-seekers will only increase in the coming 12 months.
For instance, if you’re in the retail industry, your competitors are likely to have doubled their marketing via email since the outbreak started. The reason is that face-to-face interaction was not possible in this particular industry due to the closure of stores.
In the coming year, it is essential to remind your fans of why they remained committed to the brand initially. It may be necessary to make a shift in approach to meet the changing needs of their followers. If you wish to be successful, you’ll need to be prepared to make changes in tandem with them.
use your email marketing competitors
What do you need to do? Rethink and reconsider your email marketing strategies regardless of whether it’s your welcome email or feeding programs for nurturing. It will provide your customers with an impression of trust and loyalty to your company’s reputation.
Let’s continue. Another reason to concentrate on marketing via email is to take this chance to interact with your readers and understand what they are looking for and want. Stop spreading irrelevant information, and instead, start making your email marketing campaigns a two-way road.
Create your email marketing to be a TWO-WAY Method
That’s right. You’re able to interact with your audience on a different level. So take advantage of this opportunity. Many email marketers see emails as a method to promote, upsell and provide information to their subscribers, but it’s an effective channel to assist you in understanding your audience. It’s also a tool that can help you know your audience provided you properly make use of it.
It doesn’t matter if it’s promotional such as confirmation emails, newsletters, or re-engagement programs; it’s difficult to satisfy your clients’ requirements when you’re not sending the correct message. This is why many companies that are digitalizing are now utilizing feedback from emails.
This type of unique user feedback lets your team create effective email campaigns specifically designed for your target audience. As a result, you’ll not only deliver content your customers want but also encourage users to remain loyal to your brand.
For instance, suppose you’re trying to gauge the customer’s experience who bought something through your online store. In this scenario, you could easily incorporate the survey via email into your confirmation email or any other follow-up email that you send to the customer. It is also possible to make a survey available via email. Net Promoter Score (NPS) is an excellent measure of feedback that you could make use of.
Create your marketing email
Incorporating NPS within a post-purchase transaction confirmation email is a fantastic method to determine how your customers feel about your online journey. After they have made their purchase or other purchase online, the experience remains new in their mind. That makes it a perfect moment to inquire about their thoughts and to find out the extent to which they’re loyal to your company’s brand.
The need for HUMAN CONNECTION GROWS
In terms of your message out, another reason to focus on email marketing is that it allows you to showcase your brand. Suppose you’re doing your marketing with the correct method. Personality doesn’t mean just calling your subscribers by name. It’s about putting yourself in the shoes of those who follow you and focusing on their needs, not the ones of your company.
The human connection to digital marketing
In the same way, your customers have a voice, and email campaigns provide an excellent chance to show them that you’re with them.
Aren’t you sure if you’re sending the correct message? Make sure to check the feedback message, as we’ve seen earlier. This will help you contact followers on an even higher “human” basis.
Customization and Segmentation Provide A COMPETITIVE AWARD
According to Ascend, most marketers who influencers surveyed said personalized messages were the best method for email marketing. In addition, 37% of respondents think that data segmentation for personalization is a more effective marketing method via email. It’s time to merge these two possibilities!
The key to delivering the right message to your readers will know exactly who your intended people are and what kind of information they need. Whatever your field, your customers typically have different tastes and ages and different languages and interests and behavior that distinguish them from other people. Use these differences to reach out to them by providing the appropriate content.
We’ve said it before the process of personalizing an email does not only mean adding your name at the email’s top but knowing the needs of your readers. For instance, what can the purchase history of your subscribers provide you with? Please use this information to suggest additional relevant goods or solutions to the same customers and keep them informed with the most recent news. If you do this, you’ll be on your way to surpassing your competition.
AUTOMATION IS AWARENESS
Typically emails for marketing purposes consist of multiple emails reviewed by an expert in email marketing. The specialist decides the timing and reason for emails sent out to subscribers. With the help of automated practices, email marketers are departing from this marketing method instead of letting the machine take care of the task for them.
Automatization in marketing via email
Let’s look at campaigns that include segmentation. Campaigns with segmentations are an assortment of marketing emails delivered at a regular interval on a set schedule. They begin with an action, such as signing up, followed by another follow-up email; the third email is sent a week afterward.
They are especially interesting for marketers who use email because it’s the user who initiates the series (based upon their behavior) and not the marketing professional themselves. Bonuses! These kinds of emails are more responsive and friendly towards the receiver!
EMAIL MARKETING is effective
It’s the perfect time to grow your business’s performance with extensive emails. Make the most of the growing popularity of marketing via email and create opportunities to interact with your customers, personalize your company, and create long-lasting relationships.
Marketing via email isn’t disappearing anytime soon, but it doesn’t have to be complicated. When you evaluate the effectiveness of your marketing campaigns with tools such as email feedback and monitor your subscribers’ performance, then you’re getting off to a good start.
What is Email Marketing Automation?
Email advertising mechanization is a procedure that sees advertisers send set-off or coordinated special messages to endorsers on their mailing list. It empowers online advertisers to convey customized messages to the two possibilities and clients on a timetable or when explicit circumstances are met.
Email advertising computerization is tied in with making limited-time crusades a robotized cycle. How could it be helpful? Mechanizing messages saves advertisers the issue of making and sending new messages each time when a possibility shows interest in a brand, a client leaves a truck, a business dispatches a deal, etc. Aside from that, studies have shown that utilizing promoting robotization programming prompts an 80 percent increment in the number of leads and a 77 percent support in transformations.
Why use email Automation for marketing ?
Make divided mailing records
Convert possibilities into clients
Keep up with commitment to possibilities and existing clients
Further, develop commitment
The following are five justifications for why each advertiser ought to carry out an email promoting robotization. One can:
Make fragmented mailing records
Email promoting computerization empowers organizations to make exceptionally portioned mailing records. Advertisers can fragment their rundowns in light of endorser exercises and Customer Relationship Management information (whole buy history, last buy, lead stage, and so forth.)
From successful fragmenting, advertisers can harvest exceptionally designated showcasing mechanization work processes that augment the two deals and commitment.
Convert possibilities into clients
Studies have reasoned that north of 60% of clients leans toward an email as a technique for contact, hence making it the ideal apparatus for lead sustaining. Email robotization assists advertisers with sustaining the leads that they need to change over through their deals channel. It guarantees that they keep away from the work escalated errand of sending showcasing messages physically.
Keep up with commitment to possibilities and existing clients
Email advertising computerization furnishes online advertisers with navigating information that empowers them to recognize which resources or connections inside their messages get positive reactions. By considering this data, advertisers can then advance the viability of the messages in their messages to keep away from grievances, assemble positive brand impressions, and lessen the quantity of withdraws and skips. Eventually, advertisers get to keep up with solid degrees of commitment with the two possibilities and clients.
With email mechanization, online advertisers can modernize monotonous CRM errands and save a great deal of time and exertion. A portion of the exercises they can robotize includes: putting away and following client information, deciding the degree of premium of their clients and their goal to purchase utilizing lead scoring, restoring contact with idle leads, and working out profit from venture (ROI).
Further, develop commitment
Email mechanization empowers advertisers to give fitting, customized, and ideal messages to their supporters. Thus, advertisers help the commitment supporters have to their image.
Advantages of Email Marketing Automation
Expanded income with value-based messages
Incorporate with the client purchasing cycle
Email showcasing mechanization enjoys a few benefits. These are:
Email computerization permits advertisers to give customized fields, for example, name, area, organization name, etc, in email messages. Redoing promoting messages in this manner brings about open rates expanded by 26%. Likewise, quite important is that messages with customized messages lead to an exchange rate that is multiple times higher.
Email advertising computerization assists advertisers with conveying applicable messages to their supporters. It permits brands to fragment (in light of information) the two leads and clients into various gatherings to guarantee that they get the offers they’re keen on. As per MailChimp’s review, portioned email crusades have 100.9 percent higher navigate rates and 14.3 percent higher open rates.
Expanded income with conditional messages
Conditional messages will be messages shipped to site guests consequently after they play out a particular activity, for instance, downloading an eBook, buying, etc. Email showcasing computerization permits proactive advertisers to utilize conditional messages to go to different lengths. For example, an email for affirming a request could likewise incorporate “Comparative Products” in the lower part of the message. With conditional messages alone, organizations can procure up to multiple times more income.
Coordinate with the client purchasing cycle
Email robotization permits advertisers to synchronize their business exercises with the buying pattern of their clients. It empowers them to send messages right about the time a client needs one more of their items. For example, assuming a client buys blanch one time each month, an advertiser can plan a special email that goes out to the client following a month.
How does email showcasing mechanization work?
Email computerization is about triggers and activities. Whenever a specific occasion is set off, a particular email or set of messages are sent. The length of a computerized email series relies upon the quantity of showcasing activities the business needs to mechanize. The advertiser can, in this manner, be just about as imaginative as they need in the kind of satisfaction they ship off endorsers. To empower email showcasing mechanization, an advertiser makes an email stream utilizing an email administration.
An email stream is a progression of robotized messages shipped off a supporter given their information or explicit way of behaving.
Utilizing the work process, organizations can send the ideal messages to leads at the ideal time in light of the data they have about them.
By following the exercises of leads when they are drawing in with the brand, advertisers can accumulate experiences and use them to set sets off that will send the most important messages. An email administration, for example, SendPulse assists with setting up and tweaking these triggers or occasions as per the advertiser’s particulars.
Email promoting computerization can be utilized for both B2B and B2C organizations. The two sorts of organizations can utilize robotization streams to send welcome messages, re-commitment messages, or criticism demand messages. B2B brand set triggers for the accompanying activities:
A guest sees a specific page on a business site.
A possibility begins following the business via web-based entertainment.
A potential client shows rehashed interest in unambiguous items or administrations presented by the organization however doesn’t connect.
B2C brands, then again, end mechanized messages when:
A potential purchaser sees a specific item yet doesn’t add them to their shopping basket.
A client added items in their truck yet didn’t buy them (deserted truck).
New or existing client changes over.
Organizations ought to exploit email advertising computerization to arrive at imminent clients as well as to upgrade associations with existing clients.
How to computerize email promotion in SendPulse ?
Go to the Automation 360 tab
Pick an occasion
Make a mechanization stream
Stage 1: Go to the Automation 360 tab
On the client dashboard, click on “Mechanizations,” then “Make new computerization” and select Automation 360. This apparatus permits the advertiser to set up robotized messages, SMS, and web move set off by specific occasions or conditions and ship off a supporter on a current mailing list.
Stage 2: Choose an occasion
Select a beginning occasion or condition. It very well may be a specific date, for example, a birthday, a contact webhook, or a custom occasion set by the client. Whenever this start occasion is set off, the robotization stream promptly starts. For an effective mission, set a trigger in light of the way of behaving of beneficiaries on the information base.
Stage 3: Create a robotization stream
Start making the robotized stream beginning with the occasional set. There is a settings board where one can change determinations about the robotization stream. Use “conditions” to set the following stage in the robotization stream and “channel” to customize messages in light of orientation, area, etc. Computerization 360 likewise permits advertisers to deal with their mailing records. One can duplicate, move, update, or erase contacts on a rundown.
Stage 4: Monitor changes
Change is the achievement of the objective, as determined by the advertiser. It tends to be open rate, navigates, or buys. For this situation, the occasion is the objective, and whenever accomplished, it turns into a change. After the email is sent, add a condition and pick the planned objective, for instance, buy. Whenever a client gets, it will consider a change. Consequently, you can follow the number of transformations are made against the messages sent.
Email Marketing Automation Best Practices
Plan a marked email format
Send an onboarding series
Fragment your mailing list
Send achievement messages
Take clients back to their shopping baskets
Upsell and strategically pitch consequently
Send conditional messages
Reconnect uninvolved clients
Deal with your mailing records
Section 1: Paid Advertising is essential for making sales, growing your company, generating leads, and expanding your brand. You are wasting money and potentially losing customers if you don’t use paid advertising.
Section two dealt with paid advertising terms, metrics and guidelines. You no longer need to be confused by terms and metrics. Here are 45 important terms and metrics that you can use for paid advertising.
Section 2: Paid advertising comes with its own set metrics that measure ads and terms it is discussed. You should be familiar with all 45 terms, metrics, and terms. If you have any questions or need to refer back to this section.
We will be discussing the differences in advertising on Facebook, Google Adwords and Bing in section 3. These are the top three platforms for online paid advertising.
Section 3: Each one of the main advertising platforms has its pros and cons. Before you start any paid advertising program, it is important to do your research and make informed decisions. Don’t be afraid of testing your ads across all platforms if you’re just starting out.
Section four dealt with different types of ads. There are 20 types of ads that you can use in Google Adwords, Bing Ads, and Facebook ads.
The take-away: You can test 20 types of ads on Bing, Google Adwords and Facebook ads. Start slow and only select one type of ad for each platform. Then, test each of these 20 ads to determine which is best for you.
Section five is where we walk you through our story-based ads testing that generated 50% more engagement We also explained why this strategy is good for you.
The take-away: Stories create emotional connections with readers and help you to build a relationship by showing that you are sensitive to their problems and needs. This will increase your engagement, clicks and conversions.
Section 6 dealt with how to use story-based ads within your business. This section outlines the steps involved in creating and implementing the story based ad strategy that we discussed in section 5. It has been proven to increase engagement by 50%.
Takeaway: CPA and LTV are the two most important metrics to scale your ads. If your lifetime value is sufficient, you can lose money even on the first sale.
Now you are ready to rock your business with story-based advertising.
Make engaging ads now!
Kajabi offers a free 14-day trial that will help you create story-based landing pages or integrate the opt-in to your email list. It will make it easy to run your online business.
It seems so simple. It simply informs the recipient that you have acknowledged an action taken by him or her, such as purchasing one of your digital products and signing up for your email list.
Confirmation emails must also be converted. After receiving the email, you want recipients to act. How do you create these emails?
This is what we will be covering today. Your bottom line can be affected by the images, text, or call to action (CTA), you use to confirm actions. It is essential that you learn how to create confirmation emails that convert, if you are looking to sell more Knowledge Commerce products.
What is a Confirmation email?
A confirmation email is an email that a business sends to customers to confirm a particular, personal action. Your email marketing software may automatically create an email to confirm that someone has purchased one of your online courses. Confirmation emails often include important but not too dry details such as these:
Name of the product purchased
Product delivery method
Garanties or warranties
Options for refund
You can spice up your emails with verbiage that encourages customers to respond to another request.
Why should you send confirmation emails?
The bottom line is that most people expect confirmation emails. Email marketing is now a standard practice.
Consumers expect to hear back from brands when they sign up for email lists, purchase products, or provide contact information. We’re used to instant responses and instant gratification.
Confirmation emails should be sent because your audience expects them. It also provides a connection between your brand and the consumer. It is not a way to distinguish your brand from others. It’s actually one of the most important aspects to understand when creating an email marketing campaign.
For 14 days, try Kajabi for free
Kajabi has everything you need for your online business, even emails.
What are the benefits of sending confirmation emails?
Photo of a woman seated cross-legged outside on a bench using her iPhone
There are three reasons you should send confirmation emails. Each one offers tangible benefits that will help you grow your company. Although it may seem like an innocuous step in brand building, sending confirmation emails can bring you major benefits if done correctly.
1. Begin a one-on-one conversation with your prospects
Email is personal. Email is very personal. It was used to update family members, confirm meetings with colleagues and replace snail mail when it first appeared.
It’s much more common today. It’s common to text friends and use chat apps with coworkers. Email might be used almost exclusively for commercial purposes. Your brand is helping customers hear your voice and you’re listening to brands.
It’s a strong connection. The recipient will feel a pull towards your business when you send that confirmation email, especially if it is personalized. Although it may not result in a sale immediately or brand loyalty, it is a crucial first step.
2. Contact Prospects at Key Points in the Consumer Lifecycle
It’s not always easy to draw a line between customer and consumer. Sometimes it can look like this if you’re really lucky.
Photo of a graph showing steady increases in the consumer’s starting point to the customer’s ending point
It’s more likely that it will look like this:
Photo of a graph showing customer starting point and unpredicted path to customer ending point
What are those squiggly lines? The customer lifecycle. Although it’s unpredictable, if you are able to connect with prospects and customers at key points along the trajectory, you will be able to make a sale.
Confirmation emails and other targeted touchpoints are essential to a customer’s buying journey. You can better understand your customers’ needs and wants if you have more touchpoints. Customers can have a personalized experience through touchpoints, which helps you seal the deal and build valuable consumer trust.
Let’s take, for example, the CTA in a Facebook Ad that you used to inform a customer that he/she has signed up for your email newsletter. This is valuable data.
But what next? Send a confirmation email referencing the Facebook connection. You’ve already shown that you are paying attention to each customer and that you care about them.
Perhaps a customer is just buying one of your online courses but is still in a buying mood. This is great but you must capitalize on it.
An email confirmation that offers a discount on a future purchase may be just what the customer needs to convince him or her to buy again.
For 14 days, try Kajabi for free
Kajabi has everything you need for your online business, even emails.
3. Keep track of valuable data
Photo of a woman in black blazer, her arms crossed in front and pondering the solution to a problem
We will talk more about data in the future, but let us get this out of the way: Data is extremely important. Data is crucial to how your business runs and how you connect with your customers.
You can use Kajabi’s email marketing tools to your advantage. You have all the data you need.
You will need to purchase the software separately if you want data from third-party email providers. A complicated email marketing process is the last thing a business owner needs.
No matter what program you choose, ensure you have the ability to track and measure data. For example, which emails are most effective in convincing people to purchase products. This type of metric will inform your marketing strategy.
How to write Confirmation emails that delight and convert
We don’t want you to be confused so we have 14 tips for creating great confirmation emails that will delight customers and encourage them to convert. These steps will help you convince more customers to sign-up for your email list, purchase your products, or invest further in your brand.
1. To maintain the integrity of your subscriber list, confirm email signups
Close-up photo of hands typing animated white envelopes from the keys
Many entrepreneurs believe that the email list size is more important than any other factor. This is a trap!
Yes, an extensive email list is a valuable asset. But quality is more important than quantity every day.
You can protect your brand by using confirmation emails to ensure that your email is received by the right people. You’ll also have a better idea of who your prospects are.
After signing up for an email newsletter, consumers sometimes make mistakes with their email addresses. This mistake should not be made again. You can preserve your email delivery and your integrity by sending confirmation emails that allow unqualified leads to opt-out.
Confirmation emails are a way to show that you care about consumers’ rights and wants. This is made even more effective by using a two-step authentication process. #Kajabi — Tweet this!
Kajabi makes it simple to keep track of email signups and confirm subscribers. You don’t need to use a third-party service to manage your email list. Instead, use the Kajabi platform to manage it.
2. Provide Clear Next Steps
Every day, consumers receive a lot of emails. They don’t have the time or the desire to search for information about the brands they subscribe to.
Clear next-step instructions can help improve the quality of your emails. How can subscribers improve their email communications?
For example, you might ask them to confirm their subscription or to use a coupon code. No matter what the reason, make sure you clearly state it in your email.
To make next steps clear and easy to follow, you can use a CTA-button. A bulleted or number list can be helpful if you want people taking multiple next steps.
Don’t forget to thank your prospects for their interest. An email confirmation should have a purpose. This valuable opportunity will be wasted if you don’t tell your prospects what they should do.
3. Let prospects know the steps required to achieve a goal
People enjoy working towards a goal. Gamification is a popular way to communicate and bond with customers.
You can build relationships with your prospects by setting a goal and helping them to understand how they can achieve it. An email confirmation is a great way to set a fun goal that your customers can work towards.
Perhaps you offer a loyalty program that allows customers to earn points towards a discount or a free gift. You might outline the various ways your prospects can earn points, such as following you on social media or buying one of your digital goods, or filling out surveys.
You could also tie the goal to the course you are teaching. You might offer certifications to people who complete your online courses. Once someone has signed up, send them a confirmation email explaining how certifications work and the steps they need to take to reach their next goal. Do not be afraid to present yourself as an expert in your field, and tell your customers about the benefits they will get from your certifications.
This is a way to make your prospects feel part of your company culture and to motivate them to achieve the goals you have set for your business.
Consumers’ competitive instincts are also triggered when they set a goal. Even though they did not set the goal, they want to achieve it. It’s a great way to achieve this goal is to hold a 2-week-long or 30-day challenge that includes a social media component (think hashtag). This will create an atmosphere of urgency and camaraderie, as well as valuable user-generated content that can be used to grow your business.
4. Promoting your products and services in a non-salesy way
We don’t have to remind you, but customers don’t like being sold to. It feels intrusive.
You want to sell your online courses. This means you need to get your products in front customers. It is important to make it personal and not selly.
Your confirmation emails should include a humorous or clever way to introduce your products. You could, for example, send an email saying “Thanks so much for signing up for my newsletter.” You can also include a link to the weight-lifting class you are teaching and I will do the heavy lifting. You can also include images and links to your product pages at end of email.
Avoid using phrases like “Buy Now” or “Purchase This Product.” It’s not about the sale.
Offering something of value is one way to make your customers more comfortable with your product pitches. Your subscribers will feel more grateful if your confirmation email includes a valuable lesson. They’ll also be more likely click on your CTA. Let’s return to our fitness course example. An email might include a thank you, five of your favorite ab exercises and a CTA for signing up for your complete course.
5. Receive a Reward for Confirming Purchases
Usually, purchase confirmation emails are quite dull. These emails are like digital receipts and not something you want to read.
A reward can be added to your purchase confirmation emails. Your prospects will be more likely to open the email and engage with your CTA if they are given a reward.
You could give away a bonus, coupon, discount code, free month access to your site, or any other valuable reward. Think of something you would personally use if you were the customer.
The idea is to encourage gratitude from your recipients. Reward them for reading your email. You might be rewarded with a referral or purchase in return. This is the best compliment.
6. Mobile-First Mindset: Design email templates
Our society is becoming more mobile. However, this doesn’t mean that we are spending more time on the subway. Today’s consumers are more likely to purchase products, subscribe to email lists, or perform other functions on their smartphones than ever before.
Therefore, confirmation emails must be mobile-friendly.
Images should not be too large, as your email will load too slow for mobile. Also, ensure that your email templates are compatible with mobile devices. Emails that don’t load properly on mobile devices are less likely to be read by customers. Send a test email to confirm everything loads properly.
7. Invite Subscribers To Participate In A Referral Program
Confirmation emails can be a great way for customers and subscribers to feel more connected to your brand. Invite everyone to join your referral programme.
You might offer $20 off your next purchase for each customer you refer. The customer who refers you could get the same discount — it would be a win-win situation for all.
Make sure that you have a system for handling referrals. You don’t want to offer a discount until the purchase has taken place. It is also important to protect against losing records.
8. Optimize your Subject Lines to Get Open Rates
Your confirmation emails’ subject line is perhaps the most important. It will help you get people to respond to your message. Nothing else matters if the recipient does not open the email.
A catchy subject line can evoke curiosity, tension, joy, or both. It should be as brief as possible and convey the contents of the email.
Start with a few words to let the recipient know why your reaching out. You could use “Subscriber Confirmation” or “Purchase Confirmation” as your first words. Then, add a colon (:)..
You can then get a little more creative.
Let your recipients know if you are sending a coupon with the purchase confirmation email. You might write the entire subject “Purchase Confirmation: Fantastic Coupon Inside”
You can be funny, witty or serious, but the subject line must accurately reflect the contents of your email. If you do not, recipients will feel cheated.
9. Opt out of being subscribed
Unwanted emails are not something people like to receive. This sentiment is probably familiar to you. It is likely that you get annoyed by too many emails in your inbox.
You can provide unsubscribe options in confirmation emails to avoid annoying potential customers. They should be as clear as possible. Also, don’t conceal them with a small font or a pale color.
While it is hard to watch people leave, you must protect your brand. Businesses should offer consumers the ability to unsubscribe from emails. Consumers love this. For your unsubscribe page, think of something creative or funny. This is your last chance to impress your customer or at least make them smile. You never know what you might find. You may just be able to save your relationship or change their minds about ending it.
10. Use brand-specific messaging
Email is saturated. This is a fact. You can still stand out in a crowded market by consistently sending brand-specific messages. This includes confirmation emails.
Take a look at the emails you have sent in the past six months. Which tone of voice are you using? Do you have certain words or phrases that you repeat over and over? Are you able to identify a brand-specific hashtag
Congruent emails should include all these elements. This allows recipients to know that they can trust you to keep your brand intact and deliver what they need. Your brand will be taken out of the running if your email tone and language is unfamiliar.
11. Tease a New Email
One great way to ensure people open your emails is to let them know. Let them know what’s in store.
It’s almost like a teaser for next weeks episode of your favorite TV show. They want you to tune in so they give you a glimpse of the characters in the next episode.
To get your recipients excited about the next thing they will receive from you, send them a confirmation email. It could be a free resource that is related to Knowledge Commerce. Coupon? A coupon code? Another thing of value?
To reduce the likelihood of subscribers deleting your emails, you can make it exciting and exclusive.
12. Be Light on the Images
Both consumers and entrepreneurs are easily distracted when they see shiny, new things. Do not fall for this trap.
Yes, images and graphics can be more engaging if used with care. You should not use too many graphics or images that are “heavy” as they will slow down the loading time and distract your audience.
People should focus on the content of the email. If they only see the beautiful pictures, they will not be able to take away anything of value.
13. Landing Pages and Emails to Test A/B
Strong CTAs should be included in confirmation emails. Perhaps someone just purchased one of your online courses. That’s great! You want them to purchase other courses, right?
CTAs should direct to a landing page. This could be the landing page for your most popular digital product. No matter what the reason, you can A/B-test different landing pages to determine which one is most effective.
Each A/B test should only have one variable changed. You might alter the subject line, primary photo, or CTA button. You can test each element until you find the right combination.
14. Write like a human
The most important tip was saved for last. Why? We want you to keep it in your mind.
It can be too simple, or too personal to communicate digitally. You can easily write like a robot, even though your emails were intended for real people.
Refuse to succumb to this urge. You should not feel the need to speak in your emails to customers over the phone or in person. It’s important to appear friendly, approachable and authoritative.
This is exactly how you write confirmation emails.
Before you send them off, ask someone to review your drafts. You can get valuable feedback from real people about your tone and language choices.
Example Confirmation Email
Although we have given you many tips for designing confirmation emails, real-life examples are more helpful. Let’s look at some examples that help customers stay loyal and convert more.
We have Rover, which matches dog owners with dog sitters. You will receive a confirmation email when you find a dog sitter through the site. It beautifully represents the brand.
Email confirmation photo of Rover
There are several CTAs at each end that can be used to assist consumers in finding other helpful resources. The confirmation provides dry details in a playful and creative manner.
We like the confirmation you get under the option of confirming or denying the request. Rover gives consumers the assurance that they are covered with insurance, emergency assistance, and a guarantee. Talk about making pet owners feel at ease.
Let’s look at another example that might be familiar to you. It comes from Amazon. The usual confirmation details are included, including a photo of the product and the purchase price.
Amazon provides suggestions at the bottom based on your purchase. These CTAs take you directly to the product sales pages.
REI, the outdoor apparel retailer, is another example. These confirmation emails are concise and straight to the point. However, they make use of images well and include powerful CTAs.
Photo from an REI confirmation email
Particularly impressive is the “Members Get More” section. This section is a great way for prospects to sign up to REI’s membership program. The text appeals directly at the target audience of the company.
Check out this email confirmation from GoDaddy. The company sells domains and web hosting.
Photo of GoDaddy confirmation email
The top image is quite large, which can slow down loading times. However, the rest of the email is perfect. It is quite long which allows GoDaddy to include multiple calls to actions. Even though the email is auto-generated, the “Recommended For You” section gives it a personal touch.
This is a great way for customers to return for more.
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We believe our customers will experience greater success thanks to the tools and support we offer. Entrepreneurs can even try our platform for free for 14 days.
Our platform is a leader in email marketing and confirmation emails. It has some of the best tools available, and you don’t need to spend on third-party software to get an email marketing program started.
Kajabi is a great place to start selling your knowledge online. Kajabi can make it easy for you to get your knowledge commerce products on the market.
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Kajabi has everything you need for your online business, even emails.
How to write confirmation emails
Confirmation emails aren’t necessary. Many entrepreneurs use confirmation emails as an afterthought, if at all.
We are confident that you won’t be the next entrepreneur. Kajabi offers many resources to help you be the best possible entrepreneur. Don’t forget about our email tools which include autoresponders.
Confirmation emails should be sent to all customers who interact with your company. It shows that you value your customer’s business and appreciate their interest.
Each email feels like an intimate conversation between you, the recipient. It feels like you are looking out from behind your computer to say “Hi there!” Thank you for taking [whatever action was taken by the consumer]!
Prospects are also given the opportunity to contact you at every stage of the sales process. As they consider their options and make a decision, you build trust and loyalty.
Finally, you can use the data collected from these emails to improve your future communications with customers. Marketing your business without data is based on guesswork. This is a waste of time and doesn’t benefit anyone.
How do you create a confirmation email that converts? These are our top tips:
Confirm email signups by starting with subscribers. Tell people what your next steps are, and then help them to understand how to achieve specific goals.
Be gentle when promoting your products and services. Avoid hard-sales.
Include a reward in purchase confirmations if possible. These people will be more likely to purchase other products from your company.
Keep your mobile-friendly mindset in mind, and don’t be afraid to use images.
Refer recipients to your email list with a referral program.
These subject lines can be optimized to keep your brand messaging consistent.
Your recipients will be excited about a future email or an incentive. This will motivate them to open your future messages.
Regularly A/B test confirmation emails and landing pages.
Don’t forget, to be human when writing. As a result, your emails will convert more effectively.