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Australian Retails & Industries email database. During this last month of December, he was fortunate to have been a guest of the Reserve Bank of Australia for 10 days. Preparing the visit, he tells me about my knowledge of Australia’s economic history, beyond the generalities of its traditional exports of wool and other merchandise, were almost non-existent. Australian Retails & Industries b2b email database
To make the most of the visit and to incorporate the Australian experience in my global economic history class, I decided to devote some time to learn about it. Australian Industries consumer email database (The flights from Philadelphia to Sydney and from Sydney to Madrid give for many conferences, especially if it was my case, I had to go through China) and prepare, as I usually do in these cases, a brief bibliography. Australian Retails & Industries buy email database Europe
Upon completion, I thought that sharing this bibliography with NeG readers could be a good idea for two reasons. First, because some readers may find it useful. Australian Retails database email yahoo
Second, and selfishly, because in this way I hope to receive additional suggestions and comments.
In Australia, I spoke with quite a few people who know the subject professionally, but in a few days, I can barely more than patch the knowledge concerns I am referring to. Australian Retails & Industries database email extractor
The “rules of the game” in this bibliography are two. First, I will focus on economic history, not because other issues are not relevant, but because of my personal interests. However, as D.B. Copland (a leading Australian economist of the twentieth century; a biography of his here): Australian best email database provider
“The history of Australia is, of course, largely economic history.” The European colonization was motivated, almost exclusively, for economic reasons (including the original transfer of prisoners, designed as a measure of savings and commercial expansion) and, Australian Retails & Industries corporate email database in the absence of civil wars, revolutions or other events that accentuate the history of other countries, the evolution of Australia since 1788 is marked decisively by economic cycles. Australian best email management database
In addition, the history of Australia demonstrates the ability of an economy endowed with immense natural resources (from uranium to gold to diamonds and coal) to avoid the problems of finding income and continuing struggles that have plagued the history Australian Retails & Industries email database free of countries with similar gifts such as Venezuela or Argentina As the figure in this entry shows, where I draw the per capita income (in logs) of Australia and that of the United States as a comparison from 1820 to 2010 according to Madison data, the nation of Oceania has generated a very high level of income for its inhabitants since the mid-nineteenth century. Australian Retails & Industries buy an email database
More complete is The Cambridge Economic History of Australia, edited by Simon Ville and Glenn Withers. This work arose as a result of the Cambridge History of Australia and Simon Ville’s impression that a specific volume on aspects of economic history in Australia was necessary. Australian Retails & Industries bulk email database free download
I suspect that both for its quality and its wide range of topics, this work will be the fundamental reference on the subject for quite some time. If I had to read just one book about Australia’s economic history, this would be my clear choice. Australian Retails & Industries best email database companies
I liked, in particular, chapter 1 on the historiography of Australian economic history written by William Coleman and that traces the contributions of T.A. Coghlan, E.O.G. Shann, Brian Fitzpatrick, G.V. Portus, R. Madgwick, the brothers Sydney and Noel Butlin, B. Schedvin, Max Hartwell and Geoffrey Blainey (whose book The Rush that Never Ended, on the history of mining, and Australian Retails & Industries database email unique The Tyranny of Distance, on the effect of distance in the economic history of Australia they are classics and, first, inspiration for the title about the book of essays on his life that he cited above). Learning about the historiography of a subject always helps me a lot to frame the main aspects of it.
Other relevant monographs:
1) Convict Workers: Reinterpreting Australia’s Past, by Stephen Nicholas (ed.), On the role of convicts (with great quantitative input).
2) Why Australia Prospered: The Shifting Sources of Economic Growth by Ian W. McLean, on the sources of Australian growth. This book explicitly dialogues with modern literature on the macroeconomics of economic growth.
3) Australia’s Boldest Experiment: War and Reconstruction in the 1940s, by Stuart Macintyre. I found this book tremendously illustrative, especially because of the prominent role of Australian economists in the design of the economic strategy during the Second World War and in their attempts to reorganize the Australian economy after it. As in many other countries that export raw materials (Argentina comes to mind), there was a feeling in Australia that the old model of export-intensive growth was exhausted, Australian Retails & Industries create email database excel that it exposed the nation to too many risks of price shocks and that It was necessary to move towards a model with tariff protection, import-substitution, and state intervention. However, for a number of reasons (including the strength of the Liberal Party created by Robert Menzies and the decisions of the Supreme Court such as that of 1947 prohibiting the nationalization of the banks proposed by the Chifley Labor government), Australia broke with the model previous much less than Argentina. Australian create email database excel
4) Australian Manufacturing and the State: The Politics of Industry Policy in the Post-War Era, by Stephen Bell, describes in detail the policy of tariff protection and state intervention in the industry to which I referred earlier (two other Bell books they are Australia’s Money Mandarins: The Reserve Bank and the Politics of Money and Ungoverning the Economy: Political Economy of Australian Economic Policy, although I personally have not found them very useful).
Someone found a twist that keeps coming back? An idea like “ Will it blend ” is brilliant – but has only been repeated since then. Or check out “ Preppy Kitchen ” on Facebook. And a “Yes we can” was sensational – but has only been “adapted” since then. Those who finally look Australia best email management database, Australia bulk email database, Australia bulk email database free download, Australia business email database, Australia buy email database, Australia buy email database europe, Australia buy email database Australia, Australia can access database send email automatically, through the “creative” winners of the countless content marketing prizes of the online marketing rock stars will find above all – well implemented – but mediocre ideas. I mean: The creatives are not sooooooo creative at all. So relax and enjoy your creative moments – even if they seem small to you.
Really good advertisers are characterized by the fact that they can conjure up an almost inexhaustible reservoir of good and bad thoughts on a topic – and do not feel hurt when the realists “shoot” 1,000 of them. In the end, exactly one idea wins. Note: Those who cling to their ideas (out of fear, pride, vanity) are no longer creative. You are most successful when you enjoy the journey rather than the result.
And anyway: Behind “creativity” there is a lot more manual work, tough choices and a great deal of self-confidence than you can see from the outside. So don’t scold yourself for being un-creative or crave for more creativity. But do it 😉
Trust yourself – and some tools. And they’re coming now.
It’s irritating what keeps us from being creative. If you look at the points, you can see some contradictions:
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Critical evaluation of ideas: It is particularly bad when we evaluate our ideas rationally. Because our caretaker in the head is merciless and clears away everything that does not meet the norm. So we either have to take this cleaner off or be much faster than him.
Fear of failure : While we have adrenaline and testosterone in our blood, our thinking is limited and highly focused. This is useful when we are about to escape a saber-toothed tiger or are driving 150 mph on the highway. However, this is unfavorable for new ideas. E: Only when we are free of fear and anger, our brains are flooded with serotonin or oxitocin and our thinking becomes broad, dreamy and creative.
Lack of practice or routine : We work well and focused 40 hours a week – and then, from now on, creative fireworks are expected from us. We then have, let’s say, 26 minutes and 30 seconds, because then the next meeting is due. It can’t work that way. Note: Our creative flame is tender and we have to learn to deal with it. For this we need – yes, exactly – “creative routine”.
Well-worn thought patterns : A typical piece of advice is, “just think ‘out of the box'”. What nonsense. Because of course we function in our job because we are efficient and hopefully effective. We programmed ourselves to be adapted and goal-focused – to be successful. But creativity is the result of mental chaos. You have to bring that together first …
Lack of talent? In any case, this is NOT a reason for a lack of creativity. In my seminars I constantly see how great creative people are hiding in the gray boring people who are popping out the best ideas. Believe me: lack of talent is an excuse, not a condition!
Well, that all sounds trickier than it is. Because it is precisely these points that show that with the right attitude, a little freedom and a little practice everyone can be creative. Let’s go!
Here are a few exercises you can do to improve your creativity. It’s probably not a good idea to use all of the exercises and tools at the same time. “More” is not “better”. Pick what you like best and pick what is most uncomfortable for you. And then start with exactly these two exercises.
Many years ago I read Julia Cameron’s book “The Artist’s Way”. To be honest, I didn’t like it that much because I don’t like mixing spirituality and creativity. But the exercise with the artists’ meeting gave me a lot of fun and new insights. It’s so easy: Make an appointment every week (!) For at least two hours (!) Just with you (!) For an unusual (!) Activity.
My first artists’ meeting took place in a country library, after Australia consumer email database, Australia corporate email database, Australia create email database, Australia create email database excel, Australia customer email database, Australia database disk quota exceeded email, Australia database email, Australia database email extractor, Australia database email hotel, which I was in Lost Places and on empty construction sites. It is really only essential that you devote this time to yourself, undertake this “adventure” on your own and also do things that are not everyday.
The benefits to your creativity are clear, right? You can think outside the box and do so without being disturbed.
My favorite exercise (as all participants in my seminars know) is writing by hand with a stopwatch. It’s very simple: you need a notebook, a pen (yes, no laptop, please) and a timer. You set it to ten minutes and write down as much as possible for just as long. Ideally, what is on your mind Forget the spelling and grammar, don’t believe that there will be a meaningful result afterwards. Just write.
This is particularly helpful if you do it every day for two or three weeks at first. With it you train your writing muscle, with which you can free thoughts from the subconscious. Then you can give yourself a topic for such a writing session or write until you are “empty”. But be careful, that can take an hour or two … ( more on this here ).
Do you remember the last brainstorming session in the group? Was that really helpful? Did everyone really speak up? And weren’t they all ideas that everyone just wanted to shine with? Yes, it is often like that. Since all group pressures and fears are much stronger than usual when brainstorming together, the result (see above) is usually not particularly illuminating.
If you want to avoid this, then do your brainstorming on your own. Take your time – a little too much – (maybe 30 minutes) and write down everything you can think of on a topic. Make all Australia email database, Australia b2b email database, Australia best b2b email database, Australia best database for email marketing, Australia best database to store email, Australia best email database, Australia best email database companies, Australia best email database provider, Australia best email database software, sketches, curl up words, use colored pencils to help. Just do it. Try to make sure that you don’t judge your ideas and words! Save yourself the logical evaluation of the content for afterwards. There is still enough time for that.
If you still want to work in a team, I recommend “ brainwriting ” – which I recently described in my blog.
Instead of a lonely brainstorming session (see above), I love mind maps – only digital, of course. Because these can be expanded, reassigned and maybe even exported afterwards. I love MindMeister – but it’s estimated Australia database email not working, Australia database email queue, Australia database email recovery, Australia database email remove, Australia database email unique, Australia database email with attachment, Australia database yahoo database, Australia email database, Australia email database free, that there are 1,000 similar or even better tools for it.
Perhaps a thought about the duration of the brainstoming session : Try to write down as many points as possible in a session and put them in the right place right away. The faster and – yes – the more unstructured you go, the more creative the result. And, as I said: you still have time afterwards for a reasonable sorting and evaluation. Therefore: Follow every thought as long as possible and write it down in the mind map. And if none comes, wait for the next one.
Only then do you sleep over it and look at it with your otherwise usual, critical look.
The readers of my posts sometimes wonder that I can’t seem to write a single article that doesn’t contain at least one or two bullet lists, bullet lists, or top lists. (see this post here). This is because of the way I approach an article: I first write down what I want to say at the beginning, what could be the conclusion, and then sort my thoughts into lists. At first I just write down the keywords and make the list as long as possible. After all, I want to write substantial articles.
And then I feel the power of lists again and again: If you start to visibly enumerate things in a list and give yourself a bit of time, you will always (!) Find a lot more than if you Australian HNI Database Directory,Australian HNI Database Pack,Australian HNI Email Addresses List,Australian HNI Email Marketing List,Australian HNI Emails List,Australian HNI Mailing List,buy High Networth Individuals email database,Australia High Networth Individuals email list, start writing straight away. I have no idea why that is: But when we write lists, we humans almost always come from stick to stick. And because sticks are much more concrete and interesting than the branches, the overall result is more colorful, diverse and creative.
You know it: In the early morning – you are still in bed – you have a great idea for solving a problem: “Ah, this could work that way”, you think to yourself. And no sooner have you arrived at the office than you want to implement the idea. But she’s gone! Path! Goodbye forever! How annoying.
I love Evernote, always have a notebook (which I am currently practicing bullet journaling with) in my backpack and collect notes in my wallet. If there is an idea, I have to write it down. And since jotting down an idea has become as normal for me as brushing my teeth in the morning, this flight of ideas happens to me at least less often …
There is one advantage in jotting down ideas quickly: You don’t chew them soft and mushy! Here, too, an idea is first of all a good (!) Thought. You can always sort it out later.
Creativity is not the inspiration of a higher power but a muscle that can be trained. Use every opportunity to be creative. For example, when writing e-mails or start telling the things you have to tell a little more imaginatively. Find metaphors and comparisons when trying to explain something to someone. And with Netflix series, think about what would happen if you were the director.
I love Habit Based Goals , goals that don’t overwhelm you and where you know the rough direction and take it in triple steps. In this sense, if you want to be more creative, you could plan to do something creative for ten minutes (!) Every day: write an email, think up a story, write it automatically. Here are a few more tips for doing exercises .
Have you just waved it off because you’ve tried everything (or at least a lot) – but it still doesn’t work? You have been practicing “automatic writing” for weeks – but the result is just blah blah? You make mind maps – but they only contain banal, boring stuff? Well then there are two opposing strategies:
First : carry on, persevere, until the creative valley is crossed and the creative fetters burst.
Second : stop and try something different – because one of them didn’t work.
The trouble is: Both pieces of advice go in exactly opposite directions – but both can be right. So what should you do if you have a write inhibition again and are faced with the tricky question: “continue or try something else”?
Here comes my recommendation:
Take a step back and look at your problem like a counselor. Take a look at what your client (i.e. you) has recently done to finally come up with a creative solution, a great campaign idea or an approach to content marketing.
How does it feel to you What would you advise yourself to do: keep going or change your strategy?
If you don’t have a feeling for it yet, flip a coin or let Australia macro email database, Australia schools email database, buy hni database,hni clients,hni database mumbai,hni high networth individual,data of hni clients,hni investors database,hni clients contact details,hni list,Australia HNI Mailing List,Australia HNI Marketing Database, chance decide otherwise. After that, we almost always know whether we like the result or not.
And now: do the opposite!
Seriously : Exactly when you really want to try a new method and finally want to try something completely different – you are in an incredibly creative mood and should continue. You are close to it then! And, on the other hand: If you have really got used to the tool and you are exactly where you want to go with it – you need a rift through the comfort zone. It hurts a little. But be honest with yourself, endure this tension – and enjoy the result!
In his blog post, Karl Kratz shows why online marketers should no longer be
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Tracking internal advertising campaigns is a challenge
for many companies because it cannot be implemented with the same parameters that are used for tracking external campaigns. Christian Ebernickel is developing his own method that solves this problem and enables the tracking of internal advertising campaigns in Google Analytics. Thanks to a detailed explanation of all necessary steps, readers can set up the tracking themselves afterwards. A real added value for all online marketers.
In this article, Mirko Lange presents two models with which content marketing can be
structured and methodical. The focus is on creating really relevant content that is of real benefit to both the company and the reader. The article is thought-provoking and provides practical tips for using the models.
In his article, André Morys deals with a common problem: the
monotonous presentation of products in online shops. If a product is not staged optimally and specifically for target groups, the probability of a purchase being made decreases. André Morys presents a 5-step process to improve the product presentation. First, personas should be defined in order to then formulate relevant product texts that are appropriate to the customer.
In his article, Eric Kubitz presents an innovative alternative to classic keyword research: systemic, experience-oriented topic research. It’s about
really understanding the needs of your own users and possibly identifying new potential customers. The author calls for a rethink by placing the customer at the center of the topic research. Companies shouldn’t ask themselves “What do I want to be found for?” But rather “What does my customer need from me?”.
In his article, Johannes Beus deals with a current question that not
only concerns SEOs: What influence does the user experience have on the ranking of a website? The article deals in particular with Google’s UX Playbooks and provides information on what Google understands by positive user experience. The author also gives various tips on how to optimize your own website for the user.
Thomas Hutter ist Inhaber/Geschäftsführer der in der Schweiz ansässigen Hutter Consult AG und im deutschsprachigen Raum DIE Kompetenz schlechthin in Sachen Facebook Marketing. In seinem spannenden Vortrag hat Thomas einen detaillierten Vergleich zwischen b2b email list,small business email list,buy b2b email list,buy email list for marketing,buy email leads,buy email database,buy email list,email database,buy targeted email list,business email database,email business database,purchase email lists,buy mailing list,buy email address,email id list,email database provider,where to buy mailing lists,email list database,email marketing database, Instagram Ads und Facebook Ads angestellt und alle wichtigen Unterschiede und Parallelen zwischen den beiden Plattformen aufgezeigt.
Zielsetzungen: Grundsätzlich gibt es, was die möglichen Zielsetzungen angeht, keine großen Unterschiede zwischen LinkedIn und Facebook, denn auf beiden Plattformen kann man sich zwischen den Zielen Markenbekanntheit, Erwägung und Conversion entschieden. Jedoch hat Facebook ein paar zusätzliche, sehr konkrete Zielsetzungen in den verschiedenen Kategorien und bietet neben den Auktions-basierten Kampagnen auch noch die Kampagnenart Reichweite und Frequenz an.
Platzierungen: Auch in Sachen Platzierungen sind sich LinkedIn und Facebook grundsätzlich sehr ähnlich. Jedoch fällt auf, dass LinkedIn weiterhin einen starken Fokus auf den Desktop hat. Facebook hingegen hat verstanden, wie wichtig die mobile Nutzung ist, und bietet dementsprechend mehr sinnvolle Platzierungen für Mobilgeräte an.
Werbeformate: Beim Thema Werbeformate hat LinkedIn ebenfalls noch Nachholbedarf. Besonders immersive und interaktive Formate, wie zum Beispiel die Instant Experience Ads, fehlen auf LinkedIn. Gerade für E-Commerce-Unternehmen bietet Facebook eine Vielfalt an Werbeformaten an, die es in der Form (noch) nicht auf LinkedIn gibt.
Targeting & Conversion Tracking: Insgesamt bieten beide Plattformen sehr ähnliche Targeting-Möglichkeiten. Während LinkedIn einen stärkeren Fokus auf das Karriere bezogene Targeting hat (Unternehmensinfos, Berufserfahrung), hat Facebook noch zusätzliche Möglichkeiten im Verhaltens-Targeting. Beide Netzwerke bieten die Möglichkeit, Bestandskunden oder Nutzer, die schon einmal mit der Seite interagiert haben, anzusprechen (Facebook = Custom Audiences, LinkedIn = Matched Audiences). Die Ansprache von statistischen Zwillingen ist bei beiden Plattformen über die Lookalike Audiences möglich. Der Gewinner in diesem Vergleich ist Facebook, denn Facebook weiß deutlich mehr über den jeweiligen Nutzer und bietet dementsprechend noch detaillierte Optionen zur Zielgruppenansprache. LinkedIn ist aber besonders für den B2B-Bereich sehr gut geeignet, weil hier die Zielgruppe anhand von berufsbezogenen Merkmalen angesprochen werden kann.
Kostenvergleich: Thomas hat festgestellt, dass die Werbekosten auf LinkedIn im Durchschnitt höher sind als bei Facebook. Während der CPM (Cost-Per-Mille) bei Facebook durchschnittlich bei 5 Euro liegt, fallen bei LinkedIn dafür gerne mal 40 Euro an. Wie immer muss man jedoch im Hinterkopf behalten, dass das nicht für alle Unternehmen gilt. Es kommt immer darauf an, in welcher Branche du unterwegs bist, wer deine Zielgruppe ist und wie du versuchst, diese anzusprechen.
Fazit: Aufgrund der vielseitigen Werbeformate, den detaillierten Targeting-Möglichkeiten und den im Vergleich geringen Kosten geht Facebook als klarer Gewinner aus diesem Vergleich hervor. Trotzdem ist hervorzuheben, dass LinkedIn im B2B-Bereich und auch in Sachen Recruiting sehr viele spannende Möglichkeiten der Zielgruppenansprache mitbringt. Ein besonders interessanter Tipp von Thomas lautete übrigens: Probiert doch mal aus, den Erstkontakt bei LinkedIn herzustellen, damit der Nutzer eure Website besucht und ihn anschließend durch Retargeting bei Facebook erneut auf euch aufmerksam zu machen. 😉
There is not THE industry that is particularly popular and successful on YouTube. On the contrary: The platform is suitable for all companies, because all age groups can be reached across the bank. (Almost) everyone is now on YouTube. And that means that all target groups can be represented and addressed. Incidentally, since 2020 the total watch time on YouTube has been greater than on TV.
In contrast to the Google SERPs, there is no ONE place on YouTube. Rather, there are a total of four areas in which you should be present on YouTube in order to ensure mobile number database provider,marketing database Australia,company database Australia,student mobile number database,hni database hyderabad,hni customers database,hni database,buy database mumbai,database providers in bangalore,buy database for marketing Australia,mobile number database provider in Australia, long-term reach. The four areas are: the YouTube search, the personalized homepage, YouTube trends and the related videos.
Although the general public mostly speaks of THE YouTube algorithm, a distinction has to be made between two algorithms.
On the one hand, there is the search algorithm, which affects how your videos rank and are found in the YouTube search. The search algorithm is responsible for around 25 to 40 percent of calls.
On the other hand, there is the YouTube Discover bulk email database,email list providers,targeted email lists for sale,phone number database,delhi ncr mobile number database,mobile number database delhi,sales database,world email database,buy email id database,purchase email database Australia,Australia email list,buy email list Australia, algorithm, which determines how your videos rank in the other areas, such as the related videos. The Discover algorithm is responsible for 60 to 75 percent of the calls. Accordingly, more attention should be paid to it.
Overall, there are four big factors that play a role for your YouTube SEO:
Keywords: We all know the concept of keywords. It is best to concentrate more on niche keywords at the beginning, for which there is not yet so much content on YouTube, so that it is easier for you to approach your target group.
Watchtime: On the one hand, watchtime is about how long the users watch a certain video of you. On the other hand, attention is also paid to how / whether this video ensures that the users stay longer on the platform and watch other videos.
Trust and Authority: This point can also be divided into two areas, namely the video authority and the channel authority. To determine the video authority, YouTube examines common KPIs, such as the CTR, viewer retention (how long the video is viewed) or the ratio of likes to dislikes under the video. The channel authority is one of the biggest ranking factors and this concerns factors such as the number of subscribers, the age of the channel, the frequency with which videos are published and the overall channel views.
Engagement: The engagement factor reflects some of the KPIs mentioned above, for example the ratio of likes to dislikes, the number of comments, the CTR and the watch time. Caution: Longer videos are not generally better and do not automatically ensure a longer watch time. It always depends on the content of your videos and that they are consistently entertaining and retain the viewer.
Best Practices: So what should you pay attention to if you want to get started with YouTube? Define your strategy and the goals you want to achieve with your channel. Stay open and flexible to be able to adjust your strategy if necessary. Bring time and money for at least six months – YouTube is a marathon, not a sprint!
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The founder and managing director of morefire Robin Heintze spoke in his inspiring lecture about the fact that personalization is very important along the customer journey and explained this with the SEE-THINK-DO-CARE framework. “I would love to personalize it, but not with my data”, this is the general tenor of 70% of the population who are concerned that their data will fall into the wrong hands. And 59% even have the feeling that certain products are being forced on them. “How does good personalization feel?” Was the central question here.
It is becoming increasingly difficult for marketers to create a sufficient data basis for their marketing activities in order to be able to place and optimize ads effectively. In May 2020, a ruling by the BHG ruled that active user consent is necessary for tracking cookies to be set. Companies must now either use a consent management system or switch to an alternative tracking method without cookies. In this regard, Eric Hinzpeter explained the problems of consent managers to his listeners and introduced them to a tool with which they can carry out conversion tracking without cookies.
Depending on the type of consent manager, different user experiences arise. However, they can usually be divided into two different types. Type A (without the possibility of refusing) leads to both a high approval rate and a high bounce rate. Type B (setting options, rejection possible), on the other hand, leads to low bounce and approval rates.
Consent managers often cause a large data loss of up to 55%. For marketers, this means less data is needed to optimize campaigns, e.g. in Google Ads. As a result, the advertiser can no longer precisely calculate his cost-revenue ratio and loses track of his actual performance.
Optimizations are then mostly only carried out on the basis of projections or comparisons with the previous year’s figures. As a result, the optimization of online marketing campaigns is increasingly becoming a “game of chance”.
Even if consent managers sometimes work very well, it must be taken into account that third-party cookies are already completely blocked in the Firefox and Safari browsers and Google has also announced that they will no longer use third-party cookies for Google Chrome in the future want to use. Therefore, companies should now look at alternative solutions.
The alternative tracking method fingerprinting tries to identify an individual customer as precisely as possible with the help of any information that is not personally identifiable.
With the new Fingerprinted Automated Smarketer Tracking (FAST) from Smarketer, anonymized IDs are assigned to users who only save the most important data points after a conversion. No personal data such as IP address, chrome profile or address are collected. This data can chennai mobile number database,email id database,business mailing lists,bulk email,targeted email lists,buy business lists,business email lists,consumer email lists,buy email,business email leads,consumer lists for sale,company email address list,email data providers,buy bulk emails, then be processed as usual on the respective platforms, e.g. Google Ads and MS Ads. In addition, FAST has been checked several times and is GDPR compliant.
The use of FAST resulted in low bounce rates and moderate approval rates. In particular, this enabled data loss to be minimized by up to 80%. The implementation can run via the Google Tag Manager or via a Smarketer FAST Tracking Plugin.
However, cross-device tracking and retargeting / remarketing are still not possible because these measures require personal or device-related data.
If you’d like to learn more about this tracking solution, you can find a suitable podcast from the Smarketer team on their new tool here.
Crawlers are suitable tools to analyze the SEO performance and the status of your website and they help you to see your website from the point of view of Google. But crawlers also have their limits: because everyone is different and there are also problems that a crawler cannot detect. Markus Hövener ahmedabad mobile number database,gujarat mobile number database,corporate email database Australia,nri database Australia,all Australia database provider,database contact number,Australia address list,email marketing lists Australia,email marketing database Australia,Australia business email database, dealt with 12 of these problems in his article “The Blind Side of Crawling – Which SEO Problems Crawlers Can’t Find”.
In his lecture he used the crawler Screaming Frog. He did point out, however, that there are many other crawlers out there that work just as well.
Indexability vs. indexing: Just because a crawler classifies your site as “indexable” doesn’t mean that it ends up in the Google index. In general, if you find the note “crawled – currently not indexed” in your Google Search Console, it means that something is wrong with your site and that you should improve it
Pay attention to tags: The Google Bot only takes the tags as a recommendation. This applies, for example, to the canonical tag, the title tag or the meta description. If Google thinks that these tags don’t match, they will ignore the tags. So tags are not binding.
Redirects: Depending on where the crawler is located (e.g. in the USA), it may redirect you and your users to the wrong international website. In the Google Search Console you can exclude the crawler from the IP redirect in order to bring as much link power as possible to the most relevant page. Markus tip: Do not use IP redirect, but point out to the user that he may be in the wrong country domain and then redirect him if he so wishes.
Content quality: Crawlers are great at recognizing word counts or duplicate content. However, they cannot rate the quality of the content. There are extra tools such as Natural Language API for this. You can also follow the 20 Panda questions or the Google Quality Rater Guidelines.
Backlinks: Crawlers pull the information about links from link databases such as Majestic, Moz or Ahrefs. However, these differ and are partly very outdated. In addition, there is no information about links that have been set to “disavow” on Google. There is simply no solution to this problem.
Robots.txt: Most websites have less strict rules for the Googlebot than for all other crawlers. In order to get correct information about the performance of the website on Google from other crawlers, the rules that are defined for the Googlebot should also be defined for all other bots. In theory, every crawler can simply pretend to be a Googlebot – but you should only do that on your own website. By the way, you can also tell the crawler how to proceed with certain URL parameters (e.g. block).
Markup: Different crawlers can perceive markup differently. With the buy Australia email leads,fresh Australia email leads,Australia company email list,b2b email list Australia,best email list providers in Australia,business email list xls 2019 Australia,email id database Australia,list of Australia email address,Australia email contact list,Australia email providers list, Google Search Gallery you can find out which markups are still missing for a good performance. Markus tip: Markup is also a content thing. Complex markup only makes sense on pages that also rank well.
Lifecycle: A crawl is only ever a snapshot. He can’t give you any information about how the page has changed over time.
Metadata: A crawler can evaluate the length of the title and description, but not the content. That’s why you should check them by hand, as well as your alt attributes. By the way: Even snippet tools don’t always reflect reality.
Hreflang tag: The crawler only checks the syntax of your hreflang tags, but does not recognize any errors in the content (e.g. typing errors). Always check your setup yourself, do not, for example, direct a website visitor from Austria (.at) to the Australian site (.au).
Crawl Budget: If your crawl budget is misplaced, the crawler will not be able to help you. Here you need a log file tool. Markus Hövener also points out here that many websites best database providers in Australia,database vendors in Australia,hni database Australia,online mobile number database,buy Australian email list,email database of Australian companies,email ids and mobile number database provider,mobile number database provider in chennai,chandigarh mobile number database, are not so big that they have to worry about the crawl budget.
Structure of the website: Do you have a page for all relevant search terms? What is the overall structure of these pages? Do internal links reflect the relevance of the content? No crawler will be able to answer all of these questions. The only tool that can really help you with this is your own brain.
So that you don’t just change something, but tweak and optimize in the right places, you should continuously include data in the process and carry out experiments on a regular basis. Data is your customers’ feedback. Get feedback from your customers, find out together what works well and what does not work well and turn it into an ongoing process. What sounds very abstract here are qualitative or quantitative feedback systems, such as customer surveys, but also tools such as Google Analytics or the Google Search Console.
In this post you will find approaches on how to go from data to real insights in Google Analytics: digital analytics in 4 steps and in this video on our YouTube channel , which central analytics reports for you to analyze your users (customers) on your site are central.
The good news: we often underestimate our ability to adapt to new circumstances. We look around, see how quickly our environment is changing – and compared to that we just step on the spot. But it doesn’t have to be like Scott Brinker points out in this post on his Chief Marketing Technologist Blog . Most companies are more adaptable than initially expected – they just have to be “forced” to prove it. For example, through drastic external influences such as the corona pandemic.
By adapting particularly quickly, companies have the opportunity to close the gap between their own and technological development and become more future-proof.
But not only companies have to struggle with uncertainty, consumers also have to learn to deal with it and still make safe decisions in uncertain times. How can you support your target group? Julius addresses this in his opening keynote. You have to recognize the changed needs and actively offer decision support. By positioning yourself as a strong partner and delivering a convincing story . In your customer b2b email list providers,Australian phone number database,targeted email database,bulk mobile numbers database,cell phone number database,database purchase,purchase email database,purchase list,Australian email id,corporate email id database,Australian email id list, communication, you have to make it very clear why you are the right contact person for your target group and why now is the right time to take advantage of your offer. As long as you can convincingly answer these two central questions ( Why me? And Why now?), you are able to clarify what you stand for with your company and can win new customers for you despite the uncertain situation.
Internet users’ attention spans are getting shorter and shorter, and patience less and less. Your website has to load fast enough so that the visitor doesn’t change his mind immediately because he has to wait too long for you. This is exactly why it is so important that your website has fast site speed. A completely underestimated topic in the optimization of the page loading speed is the reduction of the so-called round trips. To understand this, you have to dig deeper into the communication between the browser (client) and the server and know which limitations play a role.
Tom Anthony approaches the topic in his presentation at the SMX in a very understandable and listener-friendly manner. An http request becomes a truck driving back and forth between the browser and the server to load the website, and a bottle race takes place on the stage to illustrate why some requests are executed faster than others .
Speaking of which, here you will find a very detailed article on optimizing page loading speed
HTTP requests (trucks) can only travel between the browser and the server at a certain maximum speed (the speed of light). You have no influence on this speed. A request from Germany to a server in Los Angeles even takes 100ms at the speed of light.
The information in the http requests is not really secure during the journey between the browser and the server. That is why there is “https” as a secure connection protocol – the truck drives through a tunnel. To establish the tunnel (the secure connection), significantly more time is required than if the truck were simply traveling on a normal road.
The shorter the distance that an http or https request has to cover, the faster the website loads. One possibility to “shorten the distances” is the use of content delivery networks (CDNs) – a network of regionally distributed servers which, due to their geographical proximity, reduce the distance of the request and thus the page loading speed.
With the help of special browser instructions such mobile number database,buy b2b email database,buy database,buy database for marketing,bulk email lists for sale,delhi mobile number database,mobile no database,database provider companies in Australia,database selling companies in Australia,b2b email database,best email list providers, as preload (the browser loads a resource, e.g. an image, before it has even been requested so that it is available afterwards without delay) and preconnect (the browser establishes a connection to link targets before a user clicked on the link), it is possible to reduce the waiting time of the requests. This means that there is no longer a long traffic jam and http (s) requests can be executed faster.
Your website loads faster if the requests have to go back and forth between browser and server less often.
Online shops often have many similarities, but not every shop is like the other. Because depending on the industry and the size, tailor-made strategies are required online sellers database Australia,bangalore mobile number database,buy mobile number database,get mobile numbers database,mobile database provider,mumbai mobile number database,assam mobile number database,b2b Australia database,mobile phone number database Australia,pune mobile number database, for long-term SEO success. In his session, Bastian Grimm gives the audience 20 practical tips and instructions on how to successfully master technical SEO challenges in e-commerce.
A classic problem with online shops: categories and sub-categories compete with one another in ranking. Google then does not know exactly which page is the right one for a particular search query. This has a negative effect on your ranking in the SERPs. Therefore, the first thing you should do is develop a sensible crawling and indexing strategy. In online shops, the URLs quickly add up to a thousand times. So think carefully about which of your content you really want to make available to the Google Bot.
As with any other website, the same applies to online shops: Avoid duplicates or thin content. Google wants to provide its users with unique, relevant content. Therefore, you should be careful that your content cannot be accessed via two URLs, e.g. once with http and once with https, you have classified the same content in two different product categories.
Online shops are often faced with the problem that the same product is available in different designs (sizes, colors). This creates a large number of URLs, but the content of the page is almost identical. One solution could be a canonical tag – the different color or size variants identify the original page, so that Google understands that the other pages are only similar variants of it.
Also typical: A product can be accessed via several URLs because it is located in different categories or can be accessed via different filters. This leads to crawling problems and as a result to ranking problems. So remember: Always use only one unique URL per product.
Keyword data should not only be collected, but also cleaned up and categorized. There are several tools for collecting data, such as the Google Ads Keyword Planner , Google Trends , Google Suggest, Google Correlate and fee-based tools such as Ryte or Hypersuggest. As a result, we have a large number of data that must first be clarified. The first step is to deduplicate the data. This is possible, for example, in Google Spreadsheets with the “unique” function. The next step is data cleansing. It is advisable to divide this into informational (magazine / blog), navigational (home page / product pages / FAQ) and transactional keywords (product categories / product detail pages). The development of a strategic keyword strategy can be based on this: A distinction is made between tactical keywording and strategic keywording. With tactical keywording, a single keyword is analyzed and several combinations or further search queries on this topic / consideration are used. An example of this is the “shimano circuit”, which also includes search terms such as “shimano versus sram” or “Shimano XT”. In the context of strategic keywording, however, the entire search history is considered. An example of this would be the entire mountain bike order: At the beginning the user searches for “mountain bike” and then wants to find out the difference between “hardtail or fully”. The customer journey then ends with the search term “buy a mountain bike online”, for example. At the beginning the user searches for “mountain bike” and then wants to find out the difference between “hardtail or fully”. The customer journey then ends with the search term “buy a mountain bike online”, for example. At the beginning the user searches for “mountain bike” and then wants to find out the difference between “hardtail or fully”. The customer journey then ends with the search term “buy a mountain bike online”, for example.
The lecture by Marcus Tober, CTO and founder of Searchmetrics, deals with the data analysis for the Google March Core Update and compares which pages and which factors have changed. There was already an update in 2018 that influenced SEO visibility. Here the speaker compared the medicine.net website with verywellhealth.com. Before the Core Update 2018 was carried out, medicine.net was significantly stronger than verywellhealth.com. With the update, the situation has reversed. The core update in March 2019 changed the situation again and the SEO visibility of medicine.net is again significantly stronger than that of verywellhealth.com. As a reason for the changes in the Core Update 2018, Marcus saw the fact that the verywellhelth.com site produced 13 times more traffic, although it produced fewer keyword rankings. He also saw the user experience on the verywellhealth.com site as better, as the site was structured in a cleaner way and the user was not overwhelmed with too many windows (e.g. newsletter registration). From this follows the rationale that UX is an important part of the Google update. Therefore, the optimization should be carried out in the area of UX, tech and business. Another finding was that the word count has no effect on the Google rankings. that UX is an important part of the Google update. Therefore, the optimization should be carried out in the area of UX, tech and business. Another finding was that the word count has no effect on the Google rankings. that UX is an important part of the Google update. Therefore, the optimization should be carried out in the area of UX, tech and business. Another finding was that the word count has no effect on the Google rankings.
However, the Google Core Update in March 2019 brought about a change and changed the situation again. After the update the SEO Visibility of medicinenet.com was better Australian database,mobile number database pincode wise,email database mumbai,buy email database Australia,business database Australia,list of database companies in Australia,database sellers in Australia,mlm leaders mobile no,buy cell phone number database,database sellers Australia, than that of verywellhealth.com. So UX does not matter if you strictly follow the data. Therefore, many questions remain unanswered and it is not entirely clear how the rankings can be influenced after the Google March 2019 Core Update.
The companies and websites of this analysis were compiled from numerous top 100/500 lists and then classified. A prerequisite for the inclusion of a page in the analysis was that the majority of its use came from Germany. If this was not the case, the page was not taken into account.
In total, our “sample” comprises 276 B2C companies and 66 B2B companies. Of the 276 B2C companies, 161 focused on the sale of goods and services via the network (e-commerce).
For our analysis, we have relied on tools that are based on anonymized real user data. Providers are, for example, similarweb, alexa, nacho analytics or semrush. There are some draw-backs of these tools for evaluating individual pages. See my very esteemed ex-colleague Tom Alby . Particularly on smaller pages, the non-representative panel shows through and distorts the data. However, the larger the pages viewed, the more meaningful the data. Detailed analyzes of the origin of traffic are also only available for desktop / laptop data, but not for mobile. If you want to do such detailed analyzes including mobile, you have to extrapolate – or leave it ;-).
Overall, however, we are not looking at individual pages here, but rather looking at the whole thing on an aggregated level, which is why the panel effects mentioned in the previous section do not have such a impact. We also want the assessment to be more on the level of “significant” / “less significant”, “has exhausted the potential?” “Yes” / “no” and are less dependent on exact percentages. We also extrapolated the data for mobile use and, to our surprise, found that the assessment of the importance of individual channels and especially the social part, which is very mobile-driven, is relatively robust for the level of abstraction described (with the exception of Instagram).
The analysis is based on unweighted averages. This means that the individual pages are included in the analysis with the same weight regardless of their size. This is because we want to make statements about the importance for companies or for B2B and B2C business models and not how pronounced email leads in Australia,email lists for sale Australia,email id list of Australia,email list of Australia,us email combo list,Australia email combo list,Australia email list 2019,Australian email database,buy Australian email database,buy bulk email list Australia,buy business email,all Australia email database, the end-user use of a channel is. The focus of this evaluation is therefore on questions such as “How important is social compared to organic search for websites with an e-commerce focus”. If we were to weight the size of the individual pages with this question, we could – to put it a bit exaggerated – just rate Amazon and leave the rest ;-).
The individual disciplines of digital marketing talk about the great importance of mobile. A look at our sample confirms this. The unweighted mean value for the proportion of mobile usage across all 342 pages is 56%. For B2C pages aimed at end customers, it is 57%, for B2C e-commerce pages it is slightly higher, while it is lower at 50% for the 62 B2B pages examined. This came as a surprise to us, because we are told significantly lower values between 20 and 30% in one-on-one interviews. A possible explanation for the surprisingly high value could be the personal marketing activities of the mostly larger B2B companies in this sample. The potential applicants directed to the site through such measures have a relatively high proportion of mobile phones similar to B2C.
The two most important traffic channels in the sample by far are Direct (domain entry in the browser) and Organic Search (unpaid search results). For the B2C pages (and the e-commerce pages they contain), Direct is more important than Organic Search. It’s the other way around for B2B businesses. Paid search and referrals (traffic via links) follow far behind. The high proportion of referrals is almost always explained by traffic via links to international versions of a website or by users of group subsidiaries or parent companies. This means that very often there are no really external sources of website usage.
In the case of paid search, it is noticeable that it is of little importance for B2B transactions, which even falls under the importance of social channels. Display channels, which also include affiliate marketing traffic, are also particularly suitable for B2C businesses and do not play a role in the B2B area. Email marketing has some relevance, especially in the e-commerce sector. For other businesses it seems to be of little or very little importance (possibly because of the double opt-in requirement that has existed for years?)
Since the above evaluation shows the desktop image only, we tried the mobile image on the one hand via the mobile components of the B2B, B2C and e-commerce sites and on the other hand via the importance of mobile use of the individual channels (Paid, search, display, etc.). As can be seen from the graphic below, the picture only changes in nuances. However, this can also be due to the rather rough extrapolation or the fact that Facebook in particular initially had a high mobile share, but now Google is also used extensively on mobile devices.
While with organic search and paid search it is obvious which search engine is behind the majority of usage, it is not so clear with social.
So a reason to take a closer look at it. By far the most important traffic sources in the social area are Facebook and YouTube. It can be seen that they are important sources Australian companies email database,Australian email address database,b2b email database Australia,all Australia business database,targeted email marketing Australia,email marketing data Australia,bulk database provider Australia,Australian email database companies,b2b email lists for sale Australia, of traffic, especially for B2C businesses, and more important there for non-transactional businesses.
It came as a surprise to us that LinkedIn and Xing are hardly important and even play a smaller role than Facebook in the B2B area. Instagram doesn’t seem to be of great relevance as a traffic source for websites either. Whereby the almost exclusively mobile use of Instagram plays a role in our eyes and these numbers certainly do not give a realistic picture.
We found that a second perspective on the subject might be even more interesting. In the above analysis, the average also includes pages that do not use the channel at all, e.g. because b2b marketing email list Australia,best email database Australia,business email address database Australia,business email address list Australia,buy a list of leads Australia,buy email address list Australia,buy email lists Australia,buy email marketing Australia,buy Australia email addresses for marketing, they have not yet discovered it for themselves, or because their topic is perhaps rather unsuitable for the channel.
The next and last graphic shows the average importance of a channel as soon as the page has played on it. In other words, the last analysis estimates in a certain way what potential or what leverage a channel can develop if it is used (correctly).
Here the picture changes. The strongest channels continue to be Facebook and YouTube. Facebook is even more relevant as a source of traffic for B2B pages that use Facebook, ahead of YouTube, XING and LinkedIn. The difference that was initially determined within the B2C business models with and without transaction character, however, is leveling out. In other words, these differences are purely due to the non-use of certain channels by companies.
Overall, the other channels are also catching up: Xing, followed by LinkedIn and Pinterest are gaining in importance. XING, LinkedIn and Twitter, in line with our expectations, more in the B2B environment, Pinterest more in the B2C environment.
Conclusion: Direct, ie entering the URL directly into the browser and organic search are by far the most important traffic sources for companies. They are free and generate the majority of the usage of the analyzed pages. It becomes clear how important Google or search is for most of the buy Australia b2b email database,chennai mobile number database for sale,database companies in Australia,Australia email database,kerala database mobile numbers,mlm leaders in Australia mobile numbers,buy email lists Australia,Australia business email leads,Australia email database,Australia email database list,email address database Australia,buy Australia email database,mass email list Australia, business models in this study. In the B2B environment in particular, there are still many companies that rely solely on direct and organic search as traffic sources.
When analyzing the social channel, it becomes clear that Facebook and Youtube are the most important drivers. Even in the B2B area, both are the most important channels – though closely followed by XING and LinkedIn, if these channels are also used by the companies.
We online marketers should recognize the potential of other channels in addition to these well-trodden paths and, if possible, develop them for us to achieve further digital growth. The potential analysis suggests that one should perhaps look into Pinterest or Twitter. In the laptop / desktop environment analyzed in more detail here, they are important social channels for companies that also use these channels.
It would be interesting to see which channel is particularly suitable for which companies. Maybe we’ll take a look at it soon 😉 …
Most 404 pages are boring and offer no added value. They merely point out to the user that the page they are looking for does not exist. What should be on the 404 page depends on what kind of website you are running. For example, if it’s a blog, you could feature your top rated or most Australia mailing list,Australian company email address list,Australian email addresses list,Australian email database 2019,Australian email database online,Australian email database service,internet marketing email list Australia,marketing database list Australia,marketing lists for sale Australia, read posts. If, on the other hand, it is an online shop, it makes sense to integrate the search function on the 404 page or to present popular products / categories.
The goal should always be to motivate the visitor to make another relevant click. That is why the 404 page should always be analyzed. On the one hand you can find out how many sessions (visits) came to this page and on the other hand how users have behaved. For example, you can find out how high the bounce rate was.
HubSpot has some very good examples of creative and helpful 404 pages .
Open Graph Tags provide (similar to title and meta description in Google search results) for an improved display of the preview of a page that is to be shared via Facebook.
The following elements can be optimized using the Open Graph tags: title, description, type and image. Here are two examples of title and image optimization in Open Graphs: The title is marked in the head area of a website and would look like this, for example:
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Often, content is only shared once via Twitter. However, the lifespan of a tweet is very short. So he will only be seen by some of your followers. Repeated sharing can generate more retweets and more traffic. Evergreen content is particularly suitable for this. An example of this is our page on Online Marketing Tools or the Google Analytics Tools page. Both live from updates and can therefore be sensibly redistributed via social media or in the newsletter.
If you notice that you keep coming up against your preset budget limits in AdWords, you should rather reduce the click price than, for example, reduce your advertising times using the advertising schedule. Only lower the click price slightly and watch carefully how impressions, clicks and conversions develop. Adjust the click prices until the budget is exhausted. So you get more clicks for the same cost.
If necessary, you should also check whether you don’t want to use a “shared budget”. You can find it in your AdWords account under “Settings”. There you can set up a common online email database Australia,targeted email marketing lists Australia,targeted mailing lists,buy business leads,bulk email list,business contact list,consumer mailing list,buy business database,purchase email address,business email address list,buy consumer email list,marketing lists for sale,buy b2b mailing lists,business leads database,industry mailing list,buy customer lists,email address lists for sale, budget for several campaigns. This is especially interesting when the click prices in your market segment are relatively high.
Your company’s legal notice is likely linked from every page on the website. This means that the imprint receives a lot of link juice. You can use this link juice specifically to strengthen subpages that are not linked via the navigation, for example. To do this, simply add the pages as a link below the actual imprint.
Presenting new content at around midnight on social media channels does not promise much success. But even during normal working hours, there are times when it is cheaper to post and times when it is unlikely that you will reach your target audience. In Facebook Insights and with other tools you can find out very quickly when your fans are most active and therefore when you should also be active. These tools can help you determine the right time to post:
If you have set up your web analysis tool correctly, you can find out which terms your visitors have searched for on the website. Often it quickly becomes apparent which content is still missing and should therefore be created. If you haven’t set up internal search tracking yet, you should do so quickly. In this help article explains how you such tracking with implementing Google Analytics can.
Social media monitoring tools such as Hootsuite (free in the basic version) allow you to monitor search terms in Twitter. For example, you can monitor brand names and other terms and thus react quickly and relevant to tweets. Especially if you do a lot of content marketing, analysis buy Australia email database online,buy marketing lists Australia,database for email marketing Australia,database mail Australia,email leads list Australia,Australia b2b list,Australia business email database,Australia buy business email,Australia buy email list,Australia company email list,Australia email contact list, via social media platforms is extremely important in order to understand how users react to your content, which articles lead to new followers, etc. If you want to know how to do targeted content marketing, it will help you our article on What is Content Marketing for sure continues. Apart from individual reviews of the success of your content marketing, it is certainly important to analyze the long-term ROI of content marketing
Who is a strong competitor? One competitor that concerns us all in the online business is Google. Google is answering more and more search queries itself, making some services almost superfluous. Websites that offered weather data or coverage of football matches suffered major losses. The Google Hotelfinder poses an increasing problem for travel comparison platforms when it comes to all Australia mobile number database,consumer email marketing lists,email leads list,phone lists for sale,customer email list,purchase email lists by industry,buy email address database,all Australia mobile number list,email id database Australia,call lists for sale,database provider in Australia, generating sufficient traffic through search queries. Other comparison platforms are also affected. In addition, Google AdWords and Universal Search ads worsen the situation for search engine optimization – how should you still appear in the visible area here?
How do you like your competitors? Which tools can you use? André presented many ways of identifying competitors. For example, with the related: command and entering your domain directly after it, you can display competitors identified by Google (based on keywords). Tools such as Searchmetrics, SISTRIX and ahref are also worth a look. Searchmetrics, for example, offers many good functions. Here you can examine competitors in terms of visibility, rankings, market and industry analyzes, link marketing, social and content marketing. SISTRIX also offers good opportunities. New competitors can be found and shown in a visibility history. You can compare domains in detail via ahref. Another tip from André was to use the Facebook search. Facebook is currently changing a few things here. In the USA, members can already search not only for people, groups and events, but also for content (posts). Facebook itself says there are up to 2 trillion posts in the index. You can find an interesting article about the new features of the Facebook search atallfacebook.de . Tools such as Buzzsumo and Topsy can also be used to crystallize out other competitors via Social Buzz. Here you can get alerts on important topics and analyze social content. The print media are also not to be neglected if you are looking for competitors. It is always advisable to take a look at industry magazines or magazines, because you may discover an advertisement from a competitor here.
What can you do tomorrow and in the near future? Basically, you should consider the following things when researching competitors:
Subscribe to the competition’s newsletter.
Subscribe to RSS feeds for the competitor’s blog.
Follow competitions on their social media appearances.
Activate updates and alerts by e-mail (André presented several options for being alerted about news. On the one hand, you can use Google Alerts and have all information on important terms sent to you by e-mail. In addition to Google Alerts, you can also alert.io (this tool is similar to Google Alerts, but includes some features that are chargeable.).
Set up link alerts for new incoming links.
Check robots.txt: Are there any new areas on your competitor’s website? Is a strategy being changed here?
uncover new content with the sitemap.xml and draw conclusions.
Check HREFLang tags to find out if competitors are buy email marketing,email database providers in Australia,buy database for email marketing,buy consumer data,email id list for marketing,Australian business email database,company email address database,companies that sell email lists,buy business email leads,buy email database Australia, expanding and where they are expanding to.
Have systems that your competitors use on your screen This is where ghostery helps – with the help of this program, all systems used by the competitor can be checked.
Monitor your competitors’ patent registrations (tmdb.de).
Monitor job offers, terms and conditions and price structures of competitors.
Alexander Holl explained his theses based on two examples for the 121WATT. With the help of a detailed Excel list, he was able to precisely calculate the effectiveness of two online channels (Xing vs. newsletter) and make a business decision. In this Excel table he looked at the costs per mailing, impressions, frequency, total impressions, total costs, click-through rate, sessions, conversion rate, transactions and cost per order.
In order to remove some of the complexity from the topic, Alexander finally showed three models that can help in finding suitable online marketing channels. These are based on the respective budgets, so there are online channels recommendations for companies with small, medium and large budgets:
The challenges in marketing have changed massively in the last 20 years. In their study “The Agile Marketing Organization” (October 2015), the Boston Consulting Group estimates that a new technology platform or marketing channel is launched every week. For example, Whatsapp, Snapchat and Instagram are “hot” at the allfacebook conference currently taking place (November 5, 2015) . Since September 27, 2015, AdWords has been able to use Customer Match (upload email list) to reach your own customers using Google Search, YouTube and Gmail. Facebook is launching its new search on October 22, 2015. You could go on with that almost indefinitely. Only for us as marketers is the question of how we can keep pace with this change and adapt our organizations to it. Essentially, I see three major challenges that are massively changing the organization of marketing:
Technology: As already mentioned, topics such as programmatic buying or mobile-friendly sites (e.g. responsive web design) also change the underlying technologies. New technologies such as iBeacons or NFC enable approaches for new and creative campaigns.
Data: Probably the biggest driver of change in companies is data. The process from test to measurement to analysis and optimization (Lean Startup) always has the aspect of data analysis as its core. Via web analysis, measuring sentiment in social media, measuring the success of campaigns through to big data (everything that crashes Excel), companies have huge mountains of data at their disposal.
User: Cross-channel, cross device or ROPO effects, the user intuitively uses a number of different channels, end devices or applications. The marketing consequences that result from this are topics such as cross-device tracking or the development of attribution models.
Thus, in addition to agile methods, classic marketing teams often lack essential positions in order to meet their challenges. Positions or qualifications such as those of a marketing developer, web analyst, data scientist, scrum master, growth hacker , data storyteller or head buy business email address,buy business data,consumer email lists for sale,b2b email lists for sale,business email lists for sale,buy email addresses online,email address list for marketing,best mailing list companies,buy bulk email list,buy email list online,buy emails for marketing,buy mailing address, of new technologies sound just as familiar to many marketing departments as data layers, cookies, regression analyzes, machine learning, cross-device stitching or tag management.
The tactical approach in agile marketing means that the team focuses all of its efforts on a few important projects. The procedure is so-called “sprints”. These are short periods of time in which a project is worked through. The effects are then analyzed and the project optimized or terminated purchase manager email id list,all Australia database,best email database provider Australia,Australian doctors email database,b2b database Australia,b2b marketing lists Australia,best email marketing lists Australia,business email lists for sale Australia,buy business data in Australia,buy business database Australia, depending on the findings. However, both scenarios are rated as a positive success, since in each case you know more than before. A failed project also provides valuable knowledge and sometimes new projects emerge from it.
In June 2015, some important marketers met in San Francisco and named the following values in the Agile Marketing Manifesto as particularly important:
Validated learning is more important than opinions and conventions: if you follow the cycle of implement, measure and learn, you will gain valuable insights. This is better than relying on conventions or opinions from, for example, superiors.
Customer- focused collaboration is more important than silos and hierarchies: The customer must be included in the process, as he can provide valuable insights and tips on his division. A continuous exchange and mutual learning is worth more than jaded hierarchies.
Adaptable and iterative campaigns are more important than big-bang campaigns: You shouldn’t just talk, you should just start. A campaign is then adjusted step by step. Most of the time the first iterations will hardly be successful and a completely new approach may have to be found. But this is far better than planning a big bang campaign for a long time and then seeing it fail.
The process of customer discovery is more important than static predictions: one should try to understand the customer. It sounds like it’s easier said than done. Right. However, if you succeed, it will be easier to retain your customers.
Flexible vs. Rigid Planning: Plans are not bad per se. As the English say: Failing to plan is planning to fail. Whoever fails to plan, plans to fail. But every plan has to leave buy business email leads Australia,buy business email list Australia,buy consumer email list Australia,buy email list online Australia,company email address database Australia,consumer email database Australia,email company list Australia,email list providers in Australia,email lists Australia,Australia b2b contact database,Australia hni database,Australia leads database,Australian business mailing list,Australian companies email id database, room for different scenarios and continuous adaptation.
Responding to change is more important than following a plan: change can overturn much of a previous plan. Go with the flow!
Lots of small experiments are more important than a few big bets: This means that you only suffer small setbacks, if at all.
No online marketer wants to do without his tools – especially not the SEOs and SEAs among us. Who would want to do a keyword research without the Keyword Planner, the W-Question Tool or ubersuggest, let alone write all the keywords manually in an Excel list? But in order to do a really good keyword research, it is important that the person searching for keywords has an idea of the subject matter. People play a not insignificant role, because who else has the necessary knowledge? The effective online marketer is not only familiar with digital marketing and the tools available. It is best if he or she also brings expertise from the industry or the area that he or she is marketing.
Recommended action number 1 for you as a digital marketer : Invest in your employees. Only when they receive the best possible funding can they use the tools properly and create real added value.
The onliner example : We at 121WATT offer online marketing seminars. For one or the other, the keyword “social media advice” would sound like a good keyword for us. However, this is not the case. People who enter this search term into a search engine are looking for agencies. One or the other might not be averse to attending one of our seminars in order to first obtain thorough information. However, the majority of inquirers are looking for another service provider. No tool can understand such subtleties. They are made up of the context. And only people (still) can do that.
In terms of digital marketing, “software” is equivalent to a campaign and comprehensive documentation, the collection and analysis of data (monitoring & reporting). It is important to collect data on the most important KPIs of a campaign, but not to waste yourself on time-consuming reporting. Numbers and statistics are great for making informed decisions, but they should only be used where absolutely necessary. All too often reports of some kind are drawn up in large companies that no one really analyzes and viewing them only takes up valuable working time.
Recommended action no. 2 for you as a digital marketer : Analyze only the essential KPIs for a campaign so as not to get lost in detail. The more often a report has to be drawn, the more necessary it is to automate its creation.
The online example : Suppose you run an e-commerce shop and look at your organic and paid visibility on a weekly basis. Suddenly you realize that the organic search queries have collapsed extremely. Before you start long analyzes to fix this problem, you could invest in paid search in the short term to compensate for the lost traffic. All you have to do is answer a few questions: Does the decline in organic search queries go hand in hand with a decline in organic sales? If so, do you have budget for further paid campaigns? So you can take the first steps before you deal with the big problem of broken search queries.
In many areas, successful collaboration in online marketing makes sense for the long term. The digital world is changing too quickly to optimize and then finish. Online marketing is a process. What has been true today no longer has to apply tomorrow. Accordingly, it is more important to get involved with the needs of the customer than to achieve the highest possible short-term sales.
Recommended action no. 3 for you as a digital marketer : base your concept on sustainability. It is particularly advantageous for online marketing agencies to look after large customers over the long term. Every customer has to become a positive reference so that new customers can be reached through the customer. Using synergies is the keyword here.
The online example : The approach of many tool providers is often correct here. There is usually a free basic version that everyone can use and a premium version for the payer. Both consumer email database,buy business email database,Australian email list,email marketing lists Australia,bulk email database Australia,buy email database online,all Australia mobile and email database,buy database Australia,database purchase Australia,buy an email database,where to buy email database, parties benefit from the tool. In this way, positive buzz can be generated, which will later bring the tool more paying customers.
This point in particular distinguishes the agile method: reacting promptly to changes. Because the online world is changing so quickly, this is essential for the industry.
Recommended action no. 4 for you as a digital marketer : Create structures that enable rapid change. Ask your employees whether they lack access to any tools or platforms to be able to react quickly to changes.
The online example : Imagine that your visit to a conference gave you food for thought for a new keyword. You would now like to initiate appropriate measures to mention this keyword on your website and also to include it in the paid search. The problem now is that every change requires an Australian email database list,Australian email id database,Australian email list download,Australian journalists email database,sales leads database Australia,email address database,b2b email marketing lists,sales leads database,real email addresses list,best place to buy email lists,online email database, application to the technology department or the SEA colleagues. Here it is important to give all employees access to the various programs – be it the content management system or the AdWords / Bing account. If such structures limit your ability to react to change, it is best to change them today.
The display of the stars is not linked to an opt-in or an institution. Google is apparently enough to compare your domain with the data from trustworthy rating systems to derive the possibility and right to display it. Kindly, however, the possibility is offered to prevent the whole thing. So if you don’t want your AdWords campaigns to contain seller ratings, you can fill out a form here and stop the ad.
Take a close look at the following example of a search result and answer this question yourself: “Which of these retailers would I order from?”
I assume that you earn your money with work and therefore take care to invest it well. Like most people, you too have a healthy distrust of people and institutions with which you have not yet had any experience. Therefore, you will not give your time or trust your money to anyone if there is a chance that you will be disappointed. So if someone tells you that the person or institution in question is trustworthy, you might find it easier to take a risk. If one can still speak of a risk at all.
Trust is the most effective conversion booster. When customers trust that they will get what they expect, the chance they will buy increases. Reviews – mind you positive – are in turn the strongest trust booster in eCommerce.
An iPerceptions study found that 63% of respondents would be more likely to shop where they can see product ratings and reviews. The reason for this is social proof. People are more likely to make a decision when they see that others have already made the same decision. The following applies: the greater the number of those who lead the way, the greater the influence. The prerequisite for a positive effect is of course that the assessment is positive overall.
It can be summarized quite simply. If you use seller ratings, you need as many and above all positive ones as possible. However, be careful of the “perfect score”. Nobody will believe you have a perfect result of 5.00 stars. No matter how true it is.
You will get negative reviews. That’s for sure. There is no company that is only rated positively over a long period . If so, I’ll be happy if you mention it in the comments.
So that your reviews are as benevolent as possible, you can only do one thing: Live good service. By this I mean that in addition to good products, you always make sure that your email in Australia,business lists for marketing,b2b marketing email list,All Australia Email id Database,Australia Email Databases Australia Mobile Number Databases,Australia Mailing List and Email Database,Australian email database for email marketing,All Australia Email & Mobile Database, customers remember the experience with your company as positive. So positive that they would tell their friends and acquaintances about it. Or just leave a good review.
However, do not expect the hymns of praise for your business to increase significantly just because your customer ordered a bicycle tube and received it without holes. Do something the customer doesn’t expect. For example, react quickly to a problem and solve it creatively . Convey the feeling that the only thing you care about is that your customer is satisfied. From my own experience I can tell you: your customers won’t forget something like this.
However, Wikipedia only contains definitions for online marketing and performance marketing . Internet Marketing is redirected to Online Marketing. Web marketing is not to be found here at all. The term web marketing doesn’t really make much sense either. If you were to take the term web marketing literally, it would refer to the web, i.e. to the http protocol. Web marketingwould therefore always be given if a user accesses web content (http protocol) and receives advertising accordingly. Since there are other protocols on layers 5-7 according to the 7-layer model, for example FTP, SMTP, the term web marketing would include advertising on all web pages but not, for example, email advertising.
Internet marketing consequently refers to the TCP / IP protocol. This means that any advertising on devices that are based on the TCP / IP protocol would be included. So if you have a refrigerator with a network connection that also runs advertising, this internet marketing would not be web marketing.
Another definition that is often used is the term digital marketing , which is very similar to the term e-marketing . In addition to the usual disciplines of Internet marketing , such as search engine marketing, SEO, performance marketing, affiliate marketing, etc., the term digital marketing includes advertising communication that goes beyond Internet marketing. Digital marketingwould thus include email contact list,buy email id,b2b marketing data lists,email database Australia,buy email database uk,i need email addresses for marketing,Australian mobile number list,mobile number database Australia,business email database Australia,mailing list Australia,Australian address database,Australia database for sale, all applications that are exchanged via digital devices. In other words, data that is transferred into a digital code for machine readability. What is usually meant here are applications / information / advertising which, in addition to the Internet, also include topics such as digital television, “digital outdoor”, mobile phone advertising (not only based on TCP / IP, but also the proprietary protocols of the mobile network operators), etc.
Digital marketing, internet marketing or web marketing focuses on the transmission channels with which advertising is transported. Web marketing would therefore be a subset buy investor email database,buy database of email addresses,buy email database australia,buy email database canada,buy bulk email addresses,buy email marketing database,buy email database dubai,email marketing database Australia,email address list Australia,all email id list in Australia, of internet marketing. Internet marketing, in turn, is a subset of digital marketing.
According to Wikipedia, online marketing is equivalent to e-marketing or internet marketing. As a consequence, you are only online if you use TCP / IP-based end devices.
Performance marketing has a strong focus on measurability. Permission Marketing refers to the consent of the user and PPC Marketing focuses on the billing model. Google Marketing on the Provider. Search engine marketing is defined based on the medium of the search engine.
Summary of the various definitions: None of the definitions really makes sense. Each of these definitions focuses on a single aspect, be it the transmission route, the billing model or the measurability. Ultimately, the individual definitions or word creations depend more on the individual interests of companies or associations. The aim is to give your own positioning an appropriate framework. An example of this is the OMD, which has positioned the term “360 Digital Marketing” in order to present a broader focus in order to attract even more exhibitors for your trade fair.
In the understanding of the users, however, the terms online marketing, internet marketing, online advertising, internet advertising and web marketing are the essential terms, purely according to the search frequency . The terms digital marketing and performance marketing have not really caught on in the perception . Word creations such as web analytics or web controlling with which you can only measure data from the web are quite confusing ? Is it really like that?? So I’m already looking forward to the first provider to shape e-analytics, digital analytics or digital controlling as a new term.
Conclusion: Even if no generally applicable definition of online marketing is possible that easily. For most of them, the topics of search engine optimization, Google AdWords, email marketing, affiliate marketing, display advertising, web analytics or Google Analytics, conversion optimization and increasingly also the topics of Facebook, social media, CRM, remarketing and real-time bidding belong to All Australia Email and mobile number database,All Australia Latest Database,Buy Email Database and Mobile Database of Australia Online,Australia’s leading Best Buy Email Database,Australian Email Id List Mobile Number Database,Australian email address,buy Australian email database online,the core of online marketing .
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The better a website ranks under a search term, the better its visibility, the higher the click rate, the more visitors can be recorded and, ideally, the higher the turnover. Ultimately, it’s about justdial database,delhi database with mobile number,doctor database,candidate database,real estate database,database companies,b2b database,email database marketing,realtime data provider,mcx data provider,us email database,customer data base,data purchase,travel agency database,ecommerce email database,delhi database,students database providers,database provider companies,Australian companies database, nothing else than optimizing sales or at least increasing brand awareness. In order not to drown in the pool of billions of websites and to be noticed at all, search engine optimization is used.
The fact that we are already satisfied with the first search results is due to the algorithms of the search engines. Using a variety of different criteria, the algorithm determines the placement of each website included in the search engine’s index. The Google algorithm is now so sophisticated that it presents search results based on our search query, but also, for example, our previous search behavior and our geographical position, in descending order of relevance, which optimally satisfy our needs for information or entertainment in almost 100 percent of all cases.
If you want to improve your position in the search results, you first have to know the criteria that the algorithm bases its calculations on. In view of Google’s market share, which is currently around 95 percent , the focus of SEO is primarily on the criteria of the American giant. And, as we know today, there are at least 200 different ones, which, however, also change regularly.
Albeit from search engine optimization (SEO)Still the language is mainly in connection with Google, the term is kept general for a reason. Because in addition to the search engines that search the entire World Wide Web, there are also specialized search engines. One of them is A9, better known as Amazon. Many targeted product searches are no longer carried out on Google, but directly at the mail order company. And just like with Google, a complicated algorithm determines which TV is at the top. Using the example of Amazon, it is even clearer how much the position in the search results is directly related to sales. And the example makes it clear how far the field of search engine optimization actually extends. Optimization for various services can even be made within Google,
Bringing a website forward is certainly the first goal of classic search engine optimization. Since it’s not just about optimizing visibility and position, but also about increasing click and conversion rates, SEO is much more than that. Because whether a search engine user actually clicks on a result also depends on the design and content of the so-called snippet, the small text excerpt including the page title that represents the result entry and can be influenced. And until the desired interaction actually comes to a successful conclusion, there are further hurdles to be overcome.
Search engine optimization measures are roughly divided into on-page and off-page optimization. On-page optimization includes everything that you should consider when designing, creating and maintaining a website. This includes, for example, the URL structure, meta information such as title and page description, the labeling of headings, the keyword density, alternative texts for graphics and – very importantly – mobile suitability. Off-page optimization includes all external factors that have an influence on the ranking. Above all, this includes the number and quality, i.e. relevance, of the incoming links and the social signals, the mentions on social networks.
SEO itself is subordinate to search engine marketing (SEM for “Search Engine Marketing”), which in turn is a discipline of online marketing. SEM includes all measures that lead to better visibility and positioning in the search results, including those that do not relate to the natural listings, i.e. the unpaid results. The purchase of advertising space in the search results also requires a strategic approach, because the spaces available for the respective search term are auctioned off to the highest bidder in real time. This no less complex area of search engine marketing is called search engine advertising (SEA for “Search Engine Advertising”).
If you try to break down the broad field of search engine optimization to its core, then there are essentially six points that you should focus on. For long-term success it is important Australia Email Lists & Database,Australia Mailing List & Email Database Australian B2B Sales Leads,b2b database marketing,schools database,database provider,sms database,doctors database,business data lists,export import data provider,database providers,commodity traders database,fundoodata database download, to focus on these points explained below. If you do this in accordance with Google’s guidelines , you will not only survive the notorious Google updates and adjustments to the algorithm, you will even benefit from them.
At the beginning of every optimization there is a keyword analysis. Your goal is to find out all the search terms that are suitable for the website that is to be optimized. Keyword tools help to research an initially extensive list of suitable search terms. They also support the subsequent evaluation of the search terms.
The second step is to highlight those terms for which optimization is actually worthwhile. For example, some word combinations have too little search volume. Many keyword nri database,naukri database,corporate database Australia,loan database,nse traders mobile database,mlm leaders data,12th students database,email ids database,Australian email address list,nri email database,teachers database,hni clients database,nse realtime data provider for metastock,import export data provider, evergreens, on the other hand, are so competitive that so much money, energy and time would have to be invested that the effort is hardly worth it. The following criteria can be used as a basis for evaluating search terms:
Temporal and / or event-related dependencies (kale, Halloween, Rock am Ring, summer vacation, Christmas decorations, etc.)
Intention of the seeker (information acquisition, purchase intention, entertainment desire etc.)
forecast conversion rate
Singular or plural (“Hotel Dresden” or “Hotels Dresden”)
Word Rhine sequence (“New York attack” or “New York attack”)
Synonyms (“camera” or “photo camera”)
Anglicisms (“keyboard” or “keyboard”)
alternative spellings and typing errors (“independence” or “independence”)
Legal concerns due to protected brand names or prohibited terms
If you have selected potential search terms using the individual criteria catalog, testing can be carried out before the actual optimization, for example the creation of content, which ensures, for example, whether the desired click and conversion rates are actually achieved with the selected keywords. For example, you can use Google AdWords to generate traffic for a test page, the bounce and conversion rates of which are then analyzed.
Even after the first optimization steps have been taken, it is important to regularly check whether your own keyword set is still up-to-date or needs to be adjusted. External tools also help with this analysis. Above all, the company’s own web analytics tool (for example the free and extensive Google Analytics), which shows which search terms and how much traffic is generated.
After the first SEO measures, the visibility in the search engines should increase. It depends on the number of search terms with which a website appears in the search engine and, of course, on the positions that these keywords occupy.
You can check the visibility, for example, using the Google Search Console (formerly Google Webmaster Tools), but also using tools from external providers such as Searchmetrics, XOVI and Sistrix. It is not only important to take stock of the current situation, but also to consider 2019 Australian Mobile Number and Email Database,All Australia Email and Mobile Database,Buy Email Database in Australia,Buy Australia Email Lists Fresh 2019,Australia Email Lists and Database,2019 Australian Mobile Number & Email Database,Email Database of Australian Business & Companies B2B, developments. In particular, negative developments must be critically examined with regard to the previous optimization measures. Possible reasons for fluctuations in the course of visibility are:
own optimization measures
Competitors’ optimization measures
new, changed or discontinued content
Gain or loss of external signals (links, likes, shares, etc.)
technical measures (e.g. exclusion of individual pages or entire directories)
technical problems (domain transfer, server failure, etc.)
successful or unsuccessful relaunch
Search engine penalties
Changes to the algorithm
Although the visibility does not depend insignificantly on the position in the search results, good visibility does not necessarily mean good positions. As we noted at car owners database,hr database Australia,Australia business directory database,Australian face database,email id list Australia,hyderabad mobile number database,database of Australia,database providers in chennai,data for calling,loan requirement customers database,Australian business directory database excel, the beginning, however, the ranking is decisive for the click rate. Many entries on the back pages are of little help. Better to have fewer entries, but on the first page of the search results.
In order to be able to offer their users the most helpful search results possible, Google and Co. deliver personalized search results. Among other things, the search engine tries to analyze the context in which the search query is based on the information from the cookies. The context-related search results are also local search results. So if you search for “kindergarten”, you will first find kindergartens in your area and not from a completely different federal state.
To check your ranking, it is of little use simply to enter the term in the search box. One and the same person can also get very different results for the same search term, for example if they change their computer or location. However, there are ways to get neutral search results. Almost every browser now has an incognito or private mode. If you really want to be sure that you will get unadulterated search results, you should make search queries via a “virtual private network” (VPN). The Opera browser has already integrated a VPN function free of charge.
As already discussed, the ranking ultimately depends on a large number of different criteria. The following is a small selection, the sequence of which is not judgmental:
Quality and preparation of the content
Ease of use of the website (e.g. navigation)
Loading speed of the website
regular updates and additions to the content
Even clicks are of little value if the visitor ultimately does not find what he is looking for on the website. Worse still: Clicks are then even harmful. Search engines also measure user signals and incorporate them into the algorithm. Based on the behavior of visitors to a website, the search engine classifies the relevance of the selected search term. The following factors are used to assess the relevance:
Bounce rate or return rate (bounce rate or return-to-SERP rate)
Length of stay
Number of pages viewed per visitor
Interaction rate / click depth
There are a multitude of factors that influence visitor behavior. If a page loads too slowly, many users back down and prefer to call up the next search result. If you are struck by a garish and confusing design on the website, the length of stay is usually short. If it takes too long for the visitor to find the email id list in Australia,free database Australia,calling data download,doctors database Australia,credit card database,college student database,calling data provider,database providers in mumbai,data provider company,database of Australian railway,email database providers,student database provider, information they are looking for, for example because it is hidden in a dissolute article, they will look for a more precise source of information.
When evaluating visitor behavior, which is also an important indicator for the success or failure of their work for SEO experts themselves, the familiar tools help, above all, of course, Google Analytics.
Without approval from Facebook, you have not been able to place advertisements since last year – and you even risk a permanent ban. The social network has introduced a formal Australian email database 2020,Buy Australia Email Lists Fresh 2020,2020 Australian Mobile Number and Email Database,buy leads,b2b email lists,travel leads,company database,leads database,data provider,companies database,email database lists,dentist email lists,list of company emails,database for sms marketing,online sellers,bulk email id,email data,candidate resume database,list of email ids, verification for parties and politicians “to prevent misunderstandings and abuse of elections ” (this is how Facebook justifies itself).
In election campaigns, but also in daily public relations, a lack of activation for political advertising leads to massively limited reach. Because without a paid range you will never escape your filter bubble !
Logically, you only place election posters at strategically appropriate points in your constituency. Anything else would be tactically nonsense and a waste of money. Unfortunately, that is exactly what happens far too often when parties or politicians only campaign half-heartedly online.
Errors and a lack of precision in the target group settings make every social media campaign inefficient:
You achieve reach with users who are not potential voters
You lose reach with users who are potential voters
You lose money because you still have to pay to reach “wrong” users and consequently the range for “real” users becomes more expensive
You embarrass yourself because of a lack of digital competence, because users perceive gross mistakes and often react (negatively) to them
Age, gender, occupation or even personal interests: You can theoretically adjust all of this in the target group settings of Facebook ads. In politics, however, the rule is very often: Leave micro-targeting ! Why? Because your target groups are often not big enough, you don’t have enough budget – and because many techniques in politics shouldn’t really be used. This includes, for example, retargeting using tracking cookies.
Especially in communal campaigns or election campaigns by individual members of parliament, micro-targeting makes your advertising unnecessarily expensive – and still brings you little. Such target group settings only make sense if you really want to address very specific target groups, such as foreign-language voters.
We therefore recommend the support of professionals when creating target groups, setting up your business manager and verifying political advertising. We are happy to help with the right offer.
You have less than 2 seconds to win potential voters on Facebook, Instagram and Co for your topic. One. . . Two . . . Online users don’t pay more attention to you – unless you arouse interest in this short period of time.
Too long a text creates disinterest. Too much text in the picture buy database online,school database,email list download,email data provider,student database,buying leads online,email list Australia,b2b databases,it companies database,database company,Australian company database,email id list of companies,supplier database,amibroker data provider, is a deterrent. So communicate in an understandable, meaningful, to the point!
The company’s own report is missing again on the website, the report has long been online at the local newspaper. You know this situation. But everyone is fighting for clicks on stock traders database,Australia database,airtel mobile number database,Australian companies directory,database provider in mumbai,bangalore business directory database,startup database Australia,mobile number database mumbai,tamilnadu college students database,engineering students database in excel,Australian medicine database,student databse,tamil nadu mobile number database, the Internet. My advice: Don’t give other websites reach and attention. Paid advertising on Facebook with links to other websites means that you are giving away money.
Don’t have a website to link to? If you are looking for an easy-to-use and modern website, we may have the right offer for you. With the Magnecon website system, we offer a solution optimized for parties and politicians.
Being able to advertise for as little as one euro per day sounds tempting. This is exactly why social networks offer low entry-level budgets. You have to plan your budget in accordance with your campaign goal and your target group.
In order to advertise successfully, avoid three budget planning mistakes:
Set an advertising budget limit to keep costs from exploding
Do not define a campaign period that is too long for a budget that is too small so that advertising does not lose its efficiency
Don’t increase your budget too quickly, because Facebook has to learn to serve your target groups first.
As tempting as the blue button under your Facebook post may be, with “apply for a post” and the ad center of your page you are not doing professional online marketing. In order to get the most out of your next election campaign or daily communication work, you should definitely use the Facebook ad manager.
The blue button enables an advertisement to be activated with just a few clicks. However, many settings are not possible here – and unfortunately this general tool is not based on advertising goals and algorithm logics within target groups.
I will show you detailed instructions on how to use social ads effectively and professionally in the blog on Facebook advertising .
“If you don’t advertise, you die,” said car maker pioneer Henry Ford a century ago. The example of Facebook makes it abundantly clear that Ford’s guiding principle is more relevant than ever. Parties and politicians like to use the social network, because a post on Facebook is advertising and supposedly costs nothing. Unfortunately, you usually don’t get a real range this way.
In politics, people often forget, ignore or underestimate the possibility of promoting their own content – and thus simply ensuring the required reach.
Facebook advertising is actually simple and straightforward. To do this, however, the advertising accounts must be set up correctly and the campaign setup properly. It is best to always get help with this so that you do not spend unnecessary money afterwards without getting something from it.
Public relations and election campaigns should generate tech support data provider,database Australia,database vendors in mumbai,database advisor,engineering students database,pune database,calling data for loan,data providers in delhi,database of travel agents in Australia,mobile number data,medicine database,bangalore database mobile numbers,b2b database providers in Australia,neet database,student database in excel,kolkata mobile number database, attention and ultimately convince people of your ideas and suggestions. The corona crisis has now noticeably digitized this.
We have all become even more digital through homeschooling, home offices and contact restrictions. The potential reach on the Internet has increased as a result, but so has the competition.
Politicians must not miss out on this development, not in their daily communication work and certainly not in the election campaign!
Election campaigns have been in a state of flux for years. The corona crisis has drastically accelerated the digitization process. Just look at the state elections in Rhineland-Palatinate Australia email list 2020,2020 Australian Mobile Number & Email Database,business email list xls 2020 Australia,buy email database 2020,business mailing list,contact lists,buy sales leads,b2b data,b2b contact lists,buy travel leads,leads provider in Australia,msme database,buy leads for your business, and Baden-Württemberg. The presence of parties and candidates on the Internet was massive.
Online marketing has often replaced home visits, information stands and events. With live videos, sharepics and thematic campaigns, Facebook has moved to the center of online election campaigns. By the way, you can find more about the changes in election campaigns in this blog article.
Although everyone is online, parties and politicians on Facebook do not reach everyone. This is mainly due to two reasons:
First, Facebook is a company that wants and needs to make money. That is why the social network often limits the range and can be paid for (fairly).
Second, the amount of content on Facebook has increased dramatically in recent years – with it, the competition has become fiercer. Facebook has to filter content with its mobile phone number database,share market traders database,database provider in delhi,free buy leads,email database Australia download,pan Australia database,database for school management system,mobile numbers database,trader database,online shoppers database,corporate companies database, algorithm, because it would be completely impossible to show users all the content of their contacts.
If you don’t invest a cent in Facebook advertising, you have to live with a limited, organic range within your narrowest filter bubble .
If you want to reach the large mass of potential voters, you have to invest in Facebook ads. This is one of the few ways in public relations to easily and efficiently reach people outside of your own filter bubble.
Every cent guarantees you reach – even with people who have not previously had contact with you. This is your basis for the attention of voters and ultimately the best chance with you, your ideas and your messages to convince! By the way, I recommend this blog article on the subject of filter bubbles.
You are certainly familiar with the rigid procedure when placing a newspaper ad: At a fixed price, you receive a clearly defined placement in a fixed format for the rigid target group of newspaper readers. In comparison, advertising on and with Facebook is more flexible and open. In the following I describe the most important basics.
Facebook advertising is not paid for at a flat rate. The exact costs can only be roughly estimated in advance. You set a budget on Facebook that you want to spend on your advertisement as a maximum. As part of this budget, Facebook will now try to show your ad to users as often as possible. To do this, you have to set which target group, in which locations, how often, in which period and in which way the advertisement should be displayed.
A simple way to calculate the cost of Facebook advertising works with what is known as “CPM”. This stands for “Cost per Mille” and describes the costs that arise for 1000 impressions (i.e. fade-ins). This CPM fluctuates on Facebook depending on the setting of your target group, the time and the advertising space. CPMs between 2 and 25 euros are common in politics, but there are no upper limits. You see, the price moves a lot.
The payment of the Facebook advertisement is then based on the success, i.e. the actual display of the advertisement. Facebook records every impression, every interaction, every click. You only have to pay for it if your ad is actually shown to users.
But where and when will my advertisements be displayed specifically? This is decided on Facebook after a complicated auction process, but you do not notice anything. Whenever a user goes online on Facebook, new advertising spaces are regularly created in their news feed. An advertisement comes out every few postings. In a split second before it should appear, Facebook has to decide which ad will appear there.
For this purpose, it is determined which advertisers want to advertise with this specific person and at this point in time – this is done on the basis of the target group settings. Then Facebook weights the quality of the ad, the relevance and of course the budget – and the ad that has won appears. That happens over and over again.
Why is this important to you? Because it explains that we can never fully predict the exact success and exact cost of advertisements in advance. Both depend on the competitive situation and the quality of your work.
To make it clear how you can set a budget for Facebook advertising, a small sample calculation is worthwhile. To do this, I am taking an exemplary campaign for a mayoral election in a city with 50,000 inhabitants as a basis. Let’s also assume that you can reach around 25,000 people in this city on Facebook. Incidentally, this can easily be found out via the target group settings on Facebook.
In order to reach all 25,000 Facebook users in this city, you need at least 25,000 impressions. Let’s assume a CPM of 9 euros – that is a realistic value, especially in the country. (As a reminder: this is the cost per 1000 impressions) In order to reach all 25,000 users once – under ideal conditions – you now have to spend 25 x 9 euros, i.e. at least 225 euros.
In practice, however, you need significantly more impressions until you really catch everyone – then some users will see your ads more often. So let’s assume you need about 50,000 impressions to reach all of the 25,000 people at least once. This would result in costs of around 450 euros.
Now you can start calculating. If you plan to reach all available Facebook users about 10 times in this campaign, you will need a budget of at least 4500 euros.
Facebook not only offers opportunities to place advertisements on its own platform. Social ads are also made possible on Instagram, which has been part of Facebook for several years.
There are also opportunities to place advertisements outside nse data provider,mobile phone number list,bulk database,teacher database,companies email id list,online seller in Australia,email directory Australia,b2b data companies,list of companies in Australia with contact details xls,b2b contacts database,call list of mobile number,bangalore database,companies database Australia, of the two social networks Facebook and Instagram. Facebook calls these placements Audience Network. Behind it are the most diverse apps and websites on the Internet.
The important thing is: you need a Facebook page in order to be able to place advertisements.
A great feature of digital advertising is that target groups can be set much more precisely than is the case with conventional advertising. In principle, there school database in excel,traders database,Australian mobile number database,school database maharashtra,companies providing data entry work from home,personal loan customer data,.marketing email,car owner database delhi,pune doctors database,mumbai builders database,cell number database,bangalore companies email database,hni database delhi ncr,chennai database provider chennai tamil nadu, are hardly any limits here. You can decide exactly which characteristics the people you want to reach must have: The place, age, gender, interests and previous behavior on Facebook and on your website.
Many of these options are not legal in Germany for data protection reasons. In addition, many options for political advertising are already blocked by Facebook. This is to prevent political discrimination. So our advice: it’s better to have simple target groups instead of wild experiments.
Facebook now offers many ways to place advertisements quickly and easily – unfortunately, a lot of it is quite confusing. You will find the so-called Ad Center in the settings of your Facebook page . And under many of your posts there is a button “ Apply for a post”. We strongly advise against using these two options. The settings here are only possible very superficially and you run the risk of burning money.
The right place for your advertisements is the so-called advertisement manager . Only here can you really cleanly set up and set up campaigns and target groups. Ads that you have created using the blue “Apply for a contribution” button also appear here, but they bring a lot of clutter to your setup.
In addition, you should use the so-called Facebook Business Manager . This is now often called the Business Suite . As you can see, all of this is relatively complicated at first. But once you have a clean setup, you can use Facebook advertising simply and easily.
We therefore recommend that the creation of the advertising accounts and the basic campaign setup are always done by professionals. We have a suitable package on offer for this.
The verification process is actually uncomplicated, provided that all necessary evidence has been handed over to Facebook in the desired form and matches the information in the advertising account. Experience shows, however, that verification can become a real problem. Here, too, we offer uncomplicated help with our digital advertising setup.
Very important: If you want to advertise with political content on Facebook, you need a separate activation and verification by the social network. Without this activation, no advertisement will be approved, or you risk permanent blocking.
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Over 32 million people in Germany use Facebook every month! This makes Facebook by far the most important and largest social network. Social media without Facebook? That is hardly conceivable! Especially at the local level, many people get their information via Facebook and exchange information about regional events. You can also find out more about the importance of Facebook in this blog article. Unfortunately, many parties and candidates keep stumbling over mistakes that are actually very easy to avoid. That’s why I’ve put together the 17 most common mistakes for you and show you what to look out for.
Anyone who underestimates Facebook and its reach is making the first mistake! There are always people who say: “Facebook is dying out”, “nobody uses Facebook”, etc. That is simply wrong. Facebook is still the largest social network. Middle-aged people are particularly represented hyderabad doctors database,Australian email id list download,Australian nri database,company email database,b2b contacts,database for sale,import export database,students database,b2b contact database,email list online,get travel leads,travel leads provider,list of email ids of students,Australian whatsapp numbers, there. Although many users in Germany are not so actively involved in the discussions, many read along and form their own opinions. It is therefore important that you are represented on Facebook, participate in the discussion and disseminate your content.
But the Facebook page is also extremely important for politicians and candidates, because it has a function that your Facebook profile does not have: You can advertise. But without paid reach, Facebook doesn’t make sense in the long term. See point 17!
Your Facebook page is the ideal channel to get in touch with your voters. Use it for that too! The Facebook page isn’t there to primarily target your own people. Internal messages quickly make your site completely uninteresting for other people. It is better to choose other channels for internal communication, such as newsletters or closed Facebook groups. I often hear: “But we also have to keep an eye on our own people!” Yes, you have to. But not on your Facebook page!
The kale meal with the local club or the last summer party of your party may have been nice events. And your parliamentary group meeting may also be important and interesting for you. However, these have no business being on your Facebook page. Attending other internal events, such as election conferences or any seminars, do not interest people and let your really important content take a back seat.
You should never speak of yourself or your party in the third person – especially not on Facebook. All the people who are on your site or who receive advertising from you already know who is speaking to them. A “we” or “I” is much more personal and authentic. So the rule is clear: If you write for yourself personally, it is from the first-person perspective. For your party structure then from the we perspective.
By the way: You don’t have to constantly explain who you are and list all your positions. A formulation like “I, Chairman of the I Party, Deputy. Group chairman and member of the Committee on Education, Sport and Culture think that… ”is rather embarrassing.
You shouldn’t write novels on Facebook. If there is too much text, a lot of people will just keep scrolling. Therefore, you shouldn’t publish your motions for the council or your press list of gmail addresses,whatsapp mobile number database,whatsapp number database,database seller,Australia pincode database,list of schools in hyderabad with email addresses,truecaller database download,bangalore database provider,database for employers Australia,flipkart database,handicrafts buyers email address, releases on Facebook. It is better to create a short post that summarizes the topic and arouses interest in more. Further information should then be well prepared in a post on your website, which is of course linked in the post.
The problem is, I think, obvious: all these activities within the politicized filter bubbles bring almost nothing! They are often no longer even suitable for accessing multipliers. Because those who are already politically charged to the point of attack will hardly allow themselves to be student database provider in kolkata,all Australia database excel format,email database kerala,businessman contact number in lucknow,hni clients database ahmedabad,buy hyderabad mobile number database,data for calling in kanpur,bangalore doctors database,jee student database 2020,neet student database 2020, influenced by the apparent discourse within the bubble – and so will not carry any new messages outside. We actually only reinforce the opinion of our own people. Yes, that is also worth something – but that should only represent a small component within public relations. Contacts with people outside the political bubble are really beneficial.
But how do we get out of the eternal echo chamber? How do we leave the various filter bubbles? It’s actually pretty simple and hard work at the same time. Only a combination of a constant review of one’s own perspective and the selected content and messages on the one hand and special technical measures on the other hand really works here.
By far the most important thing is: change your perspective. Above all, look at your policy and the current situation from the perspective of your target groups. Think carefully about what hr database mumbai,car owner database,mobile number database pune pune maharashtra,jharkhand mobile number database,data vendor in mumbai,architects database Australia,hni database provider in mumbai,surat mobile number database,ludhiana mobile numbers database,students database providers in Australia,pune companies directory,raipur mobile number database,bulk sms database, knowledge is available there and how things work there. Ask yourself the question: What is the best way to convince you if you were part of this target group yourself?
A good one – and an important one! – It is practice to actually formulate it that way. Put yourself in the perspective of a person in your target group and then speak things out specifically, just as that person would do it. So: imagine that you are not part of the political circus. How can a party or a candidate convince you? The important thing is: we mustn’t always talk about target groups, we have to be able to think and feel like them. In other words: try to put yourself in the filter bubble of your target group !
The next step is to choose the right channels – whether online or offline. It’s not about whether you find a channel particularly good, but whether the people in your target group are already using it. The old, tried and tested rule applies: Go where the people are. We have all heard this before, but to act according to it, unfortunately it is always very difficult for us. In terms of politics: Facebook is more important than Twitter. And the marketplace is more important than your showcase, which nobody visits by themselves. And for a current occasion: You will certainly not be able to campaign at Clubhouse …
Which the right channels are for you depends entirely on your goals and your target groups. Are you unsure which channels are worthwhile for you? Then you better get help! If you make the wrong decision here, it can endanger your entire campaign or mean that you are investing effort and energy unnecessarily.
The right channel is of no use to you if you speak the wrong language. You have to speak so clearly that everyone within your target group understands your messages as soon as possible the first time you hear them. Without having to deal with it for a long time.
Whenever possible, try to use the exact same terms that your target audience is using. Because the names that are used in your filter bubble are often unknown outside. Yes, this is sometimes made difficult by other principles – for example, when it comes to not using offensive language. Often, however, it is pure negligence on our part – or even the hope of sounding particularly important and professional. When did a kindergarten become a day-care center?
And now comes what is probably the most serious rule: Unfortunately, organic reach is dead! Well, not exactly – but you can never rely on her alone. Now, of course, this relates to your online marketing. The best work is worthless there if you don’t set as much budget as possible to buy range. This is about several basic things, such as reaching the largest possible number of people.
Most important, however, is the function of online advertising to break out of the filter bubble. Only with advertisements on Facebook, Google and Co. can we reach database provider in kolkata,builders database in chennai,pin code wise mobile number database,data for telecalling,database of schools in bangalore,Australian whatsapp number database,calling data for personal loan,unique database,buy truecaller database,corporate companies in mumbai database, people sustainably without great effort who have never had any contact with us before . You can literally choose which people you want to reach – and then you reach them too. Your goal should always be that the large mass of your target group will hear something from you again and again – just like that, without them having to make an effort.
The election campaign is over – and suddenly you are mayor or district administrator. It must be an incredible feeling. Congratulations! In the next few weeks you will have to make countless decisions in order to organize your new work for the next five years. The next election database company in mumbai,consumer database for sale,email marketing b2b lists,cfo email database,buy database delhi,email database delhi,b2b business database,database providers in Australia,buy Australia whois database,data provider in delhi,student database for sale,stock market data provider,data provider in delhi ncr,email database price,nri contact list,email marketing,email database ahmedabad,online buyers database in Australia, campaign is really still a long way off. But he’s coming! And it is precisely in this situation that many new mayors or district administrators make mistakes in public relations that are difficult to cure afterwards. Make yourself aware: Public relations must always remain a matter for the boss. I therefore have four important pieces of advice for you.
You will probably have presented a specific program during the election campaign. The demands and suggestions that you have made are understood by the people as your personal election promises. It is extremely dangerous to let these disappear in the drawer now. You will certainly only be able to implement part of it in concrete terms. Nevertheless, you should address your election program regularly in the years to come and show what you are tackling and what you cannot implement.
As a mayor or district administrator, you are bombarded with issues and problems every day. This creates the risk of extremely random public relations work. You should decide for yourself which content profile you want to transport in the coming years (and also bring this in line with your election campaign strategy!). So make yourself a solid plan that you want to work through over the electoral term. Decide which topics you want to actively set. You will not be able to ignore everyday work. But you can ensure that your important topics still find their place.
It’s so tempting: after you’ve worked on a voluntary basis and without employees, suddenly the entire administrative apparatus is at your disposal. Many new mayors are very grateful to hand over the often unpopular field of public relations to their new employees. Stop! This is a mistake. You have to separate your personal public relations from the communication of your city or your district! Sure, good public relations work in the city will also benefit you. Nevertheless, you have to design your personal channels without public funds. Otherwise they can no longer be used in the next election campaign and you are always obliged to remain neutral.
I would like to clarify the previous point again. During the election campaign, you probably spent a lot of time building digital channels, establishing a website and collecting followers in social networks. You should be extremely careful that these channels always remain your personal construction email database,doctor database Australia,Australia networking database,email database chennai,customer email database,Australian students email database,buy b2b data,get email list for marketing,buy ceo email lists,lawyers database Australia,online shoppers database Australia,database of teachers,nurse practitioner email database,buy pharma companies database,buy college student database, property ! This means: No municipal employee may become the administrator of these channels, and the imprint and contact details may not refer to the town hall. Otherwise they will become public channels that can hardly be privatized afterwards. That would mean: In the next election campaign you have to start from scratch!
The corona epidemic has thrown Europe and the whole world into an incredible crisis. The worst effects: people get sick, struggle with life and many die. The ever new numbers shake me every day. The impact on the lives of those who do not get sick is also dramatic. People are losing their professional livelihoods, families are being torn apart, all lives have changed. In such a situation, think about campaigning? This is difficult. But still important. Election campaigns are central to our democracy. The corona epidemic is a health crisis, certainly also an economic and social crisis. But it must not turn into a democratic crisis.
Even outside of times of crisis, election campaigns have a bad reputation. I always find that a shame – even though I am aware that politics itself has a large part in it. Election campaigns are actually one thing above all else: A competition for the best ideas and concepts on how we want to shape our society. And the application of the people who want to implement these concepts.
In times of crisis in particular, it is incredibly important that we do just that. This is the only way for our state to retain the incredibly important legitimation to act. This is the only way we can keep our democracy and thus our society together. Yes, election campaigns are legitimate in times of crisis. In fact, it is essential. Let’s not let this downplay us or even put it in a dingy light – but instead campaign confidently and proudly.
By the way: There is a big difference between election campaigns and advertising on the one hand and crisis communication on the other. Especially if you don’t have an election campaign ahead of you at the moment, you should switch to crisis communication mode. If you want to know more about this, you can read about it in this blog article about crisis communication from me.
And nevertheless. Election campaigns in a crisis must sound different, must adopt a different tone. We have to fight objectively, fairly and respectfully for the best ideas and the best personnel suggestions. While thousands of people are struggling with their lives and innumerable livelihoods are threatened, it is forbidden to campaign with the usual sharpness, polemics and – yes – contempt, as is unfortunately often done. Social cohesion is extremely important right now. We mustn’t jeopardize that in the election campaign either.
My urgent advice therefore: Above all, talk about your own ideas and suggestions. Show what your program would do and talk about your successes. You don’t have to explain buy companies database,nse data provider Australia,salaried person database,bangalore companies database,database companies in bangalore,database provider in jaipur,corporate database delhi,sme database Australia,b2b database companies in bangalore,student data provider in delhi,buy business persons contact numbers hyderabad,chennai database,database providers in pune,students database kerala, to your voters why the others are all unsuitable and stupid. That only divides and will repel people even more at the moment than it already does in more normal times. Show people that you are aware of the difficult situation and that you are dealing with it responsibly.
This new key also means that you appear less aggressively advertising. Avoid formulations and forms that sound too much like advertising. At the moment, for example, I am even more careful with slogans. The optics should also appear less boisterous.
The crisis may have concrete effects on your election campaign issues. Not everything that was important in the time before Corona is still important today. And not every statement and idea from back then is still relevant today. Much has changed overnight, especially in economic and financial policy. Where there was just a flourishing, strong economy, we must expect bankruptcies and rising airtel client database,data selling companies in delhi,data entry project provider,get company data,private company data providers,12th students database 2020,10th students database 2020,student database mumbai,business database,delhi businessman contact details,corporate email database,canada email database,Buy Australia database,Buy Australia email database,Buy Australia mobile database, unemployment in the next few months. You should definitely go into this and develop concepts on how you want to help the local economy through this crisis. But also in many other subject areas, right up to health and safety policy, you should now address the situation and adapt your messages.It is best to check your entire program to see whether it needs to be updated or changed. Try to address the topics that are newly relevant on site.
The organizational changes that we are currently experiencing are particularly strong. This begins with the preparation and runs through to the actual election campaign itself. The usual meetings are currently taboo and even campaign photos are difficult to create at the moment. Much of this can be solved via video conferencing, but you still need photos, for example. Try to find pragmatic solutions here. But we have to do without a lot at the moment. And that’s ok – it works without a lot of things that are taken for granted!
But the actual election campaign will also be different. Events? Will certainly not be feasible for a long time. Home visits and door-to-door election campaigns are completely out of the question. Even the usual information stands will be closed for the next few weeks – and maybe even the next few months. Give-aways? Can you really save yourself now.
What works all the more, however, is the online election campaign. People are now more online than ever. So you need a particularly good concept – because the investors database in Australia,buy college students database,coimbatore students database,mobile database,buy student database,buy fresher candidates database,buy karnataka database,justdial database for sale,data selling companies,policybazaar database,property owners database dubai,school student database in excel format,commodity market traders mobile database,bpo candidates database, competition on the Internet is growing even stronger now. You should therefore massively increase your advertising budget for online advertising and pursue a clear content marketing strategy.
The corona crisis is an unprecedented cut in our lives in Germany and Europe – at least in the past decades. It is understandable that people are scared and deeply insecure. This often has very different reasons: fear of the illness itself and fear for relatives and friends. But also worry about the workplace, worry about personal freedom, whether the next purchase will work and much more. Often it is sheer existential fear.
In times of such uncertainty, people need something to hold on to. As a mayor or district administrator, you have a great responsibility here. The focus for you must therefore be on giving people stability and security in these troubled times. Communicate calmly and still consistently, clearly and unambiguously. You should do this regularly and not leave people alone. So you should speak up several times a week.
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It is particularly important that you communicate very clearly. Use as simple language as possible. If you absolutely have to use foreign words, always explain them. Pay attention to short, active sentences and avoid passive constructions. It is also important that everything you say can be understood even without much prior knowledge. Therefore, you should explain connections again and again and do not require any prior knowledge, especially for important points. A good way of explaining things is to use simple and at the same time logical comparisons that relate to people’s everyday lives.
You have to build trust with people now. This is not easy and sometimes requires an angelic patience. This includes that you are always honest and truthful. Never lie to your citizens, even if you think it might help for the moment. It will come out and then the trust is irretrievably gone. Be factual and only make statements that you can substantiate. Be open to this if there are still no answers to certain problems or questions. However, honesty does not mean that you always have to share all the information that you have knowledge of. Choose carefully here. However, if you say, “This is all we know,” then that must be true.
Transparency is one of the best ways to build trust. Provide evidence and name sources. Show how decisions were made and tell how they got there. If you involve people in a decision-making process, they will be much more supportive of the related decisions. Incidentally, this also applies to errors! If you or the city should make mistakes, stand by them and explain how they came about – and what you are doing to ensure that the mistake is corrected and does not happen again. Communicate proactively and under no circumstances use the unspeakable strategy of bricking up first.
People need support. Therefore, make clear and unambiguous messages. Make courageous decisions, communicate them – and then implement them. Puffing around with diaper-softness does a lot of harm. Make it clear what is possible now – and what is not. As a mayor or district administrator, you must also give your employees and even the population clear instructions and guidelines for action. Don’t be afraid of it.
In times of crisis in particular, people want solutions. You have to convey enough restrictions or even issue bans. Therefore, make sure that you work openly on solutions and show people what is still possible in a crisis. Be creative and think about how you can cushion the greatest restrictions.
Your crisis communication should always take place in an official capacity as city head or head of the district. That’s why I advise you to use the official channels for this. Make it clear that you are not speaking as a party politician or even as a private person.
One last point on communication principles: Please resist the temptation to use crisis communication to campaign or advertise. That would ruin everything. If you do it well, you buy student data,data of school students,database service providers in Australia,Australian business database,Australian consumer database,Australian b2b database,Australian b2c database,property buyer database,database vendors in bangalore,mobile no data provider,pharmaceutical companies email list,Australia state city database,b2b data purchase,buy phone number database,email database bangalore, will be able to draw a lot of positive things for yourself from this situation anyway. You don’t have to peddle it. It should also be completely taboo to make your competitors bad now. Present yourself as positively as possible, that’s enough.
Leif new boring: I am speaking to Delara Burkhardt today, she is one of the youngest candidates for the European Parliament in the European elections on May 26 for the SPD. And we’re talking about election campaigns, young people in politics and Europe. Moin moin and welcome here to a new edition of Persuasion Work.de, my podcast about political communication. I’m Leif Neugebohrn, I’m a political and communications consultant, and that’s the 12th or 13th edition. Today I have a very special guest, I’m very happy salary database,database of high schools in the us,bangalore companies database xls,whatsapp number,sme database Australia download,how to check insurance status of a car,business persons contact numbers in hyderabad,list of database companies in hyderabad,2 students database kerala,europe email database, to say about him, I’m very happy about him, because I have Delara Burkhardt here. Delara is a candidate for the European Parliament in the European elections on May 26th, so very soon. I met her a while ago in Kiel and we immediately agreed to meet on a podcast, because Delara is still really young compared to the rest of the party, especially the SPD list, and I think it’s really exciting to talk to her about politics. So hello and welcome, Delara.
Leif new boring: I am speaking to Delara Burkhardt today, she is one of the youngest candidates for the European Parliament in the European elections on May 26 for the SPD. And we’re talking about election campaigns, young people in politics and Europe. Moin moin and welcome here to a new edition of Persuasion Work.de, my podcast about political communication. I’m Leif Neugebohrn, I’m a political and communications consultant, and that’s the 12th or 13th edition. Today I have a very special guest, I’m very happy to say about him, I’m very happy about him, because I have Delara Burkhardt here. Delara is a candidate for the European Parliament in the European elections on May 26th, so very soon. I met her a while ago in Kiel and we immediately agreed to meet on a podcast, because Delara is still really young compared to the rest of the party, especially the SPD list, and I think it’s really exciting to talk to her about politics. So hello and welcome, Delara.
Delara Burkhardt: You could say that, it’s pretty well timed when you start a nationwide election campaign from volunteering.
Leif Neugebohrn: Yes, I can imagine that. Before we start talking about politics and your election campaign, would you like to introduce yourself briefly? Because I think list of companies in malaysia with email address,hong kong business directory database,whois database,mcx data provider in Australia,list of doctors in command hospital lucknow,mass mailing software Australia,list of doctors with mobile numbers,free mobile number database mumbai,mobile number database free download,mobile number database pdf free download,free mobile number database,email database collection, you know a lot more people now than you did a few months ago, but not everyone. So who are you, where are you from and what are you doing?
Delara Burkhardt: So I’m Delara, I come from the outskirts of Hamburg, so I come from Siek near Ahrensburg, grew up there and then moved to Kiel and Hamburg to study. I am a social economist and have worked in a PR agency in Hamburg and am back in Kiel. And how it all started politically is maybe even more exciting. I’m 26 today, I was 15 when I joined the SPD. So this year my 10-year-old had with the SPD and I joined because it annoyed me that G8 was introduced in Schleswig-Holstein, i.e. the Abitur in 8 years. And it annoyed me that a decision was made that would affect my future, the future of my generation, and we just couldn’t have a say. That’s why I said okay
Leif Neugebohrn: And when you say you joined when you were 15 and now the 10-year-old, then we have just said how old you are, so still quite young in the canon of politicians. You probably hear that a lot, right?
Delara Burkhardt: Yes. That is the standard question. So when you meet with journalists like that, they always say, yes, Ms. Burkhardt, there is one thing that we have to address first, you are pretty young to be a candidate for Europe. So that’s always the classic beginning of every conversation I’m actually having.
Leif Neugebohrn: I simply can’t make an exception, because it’s actually something that also sets you apart . I can imagine that it’s probably totally annoying.
Leif Neugebohrn: You have been since the SPD Federal Party put up its list, that was, if I got that right in my head, I think, in the winter of last year, 2018, it was clear that you were on a list that was extremely promising to say the least is. Can you put it that way?
Delara Burkhardt: You could say that. Yes. 5th place, the SPD has to get 5, 6 percent, then I would be in it.
Leif Neugebohrn: That means that a lot has to go wrong and you can almost assume that it will work, so of course I hope so. So that means, somehow, as things stand today, you will move into the EU Parliament and I think that a year ago you didn’t really have that in your head or was it really planned for a long time?
Delara Burkhardt: No, not at all. So I have a great job and I thought, yes, relaxed, I’ll keep going, the SPD was always an honorary position for me, and besides studying and working. But then it was somehow the way that just last year, shortly after the SPD decided to rejoin a grand coalition, I said, okay folks, apparently you have to do something different and you have to have the courage to do it to run in order to make another SPD possible. For me that was a drive to say, okay, you can always say that others have to do it or you take responsibility yourself and then I said, then I’ll do it.
Leif Neugebohrn: There is this nice sentence, not only to munch along, but also to participate.
Delara Burkhardt: Exactly. Yes.
Leif Neugebohrn: I don’t think that happens today enough for people to really take the courage. But was that with you? I mean, you ran for office, then the Schleswig-Holstein state party met and didn’t put you in first place, in other words, in no promising place. We don’t want to explain all this around, so that’s not my point, but after that the topic was probably shelved for you, so it was clear to you that it would not work.
Delara Burkhardt: Yes.
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Leif Neugebohrn: And then suddenly you were there again. That was done in a very short time and you were suddenly from zero to one hundred, or probably even to 180, from someone who has just finished studying and is somehow starting to cope with working life and has always been involved in voluntary work and suddenly, if you can put it that way, professional politician, definitely in prospect. Does that scare you? So that was really sudden. You get scared, too, right?
Delara Burkhardt: So not necessarily fear. That just feels a bit like the most uncomfortable way you can go on now. Because when it didn’t work out, I thought, yes, relaxed, I have my job and that’s all nice and I really like it all and I will be where I am in my job and in my other things I am traveling like that, also never doubted. As a young professional, you are always someone who is then also measured by your skills. And then all of a sudden you go into this sphere of politics, according to the European Parliament, wherever you always think about it, if you have a grandpa, send him to Europe. So a place that is absolutely not there so that young people can move or that’s not currently planned. And that one then comes into a sphere where you actually don’t have any role models, where you can’t say, okay, that’s how you do it, you have to find your own way somehow. That’s something, of course, it’s a bit scary, but I just find it really exciting that I now have the opportunity to define this path for myself, so what does a young politician actually do and how does she organize her everyday life and how does she communicate with the people for whom she ultimately sits in parliament? These are all things that I find really exciting to be able to answer for myself and that’s why it’s not fear, but respect for a very, very cool task. It’s a bit scary, but I find it really exciting that I now have the opportunity to define this path for myself, so what does a young politician actually do and how does she organize her everyday life and how does she communicate with us the people for whom she ultimately sits in parliament? These are all things that I find really exciting to be able to answer for myself and that’s why it’s not fear, but respect for a very, very cool task. It’s a bit scary, but I find it really exciting that I now have the opportunity to define this path for myself, so what does a young politician actually do and how does she organize her everyday life and how does she communicate with them the people for whom she ultimately sits in parliament? These are all things that I find really exciting to be able to answer for myself and that’s why it’s not fear, but respect for a very, very cool task. for whom she ultimately sits in parliament? These are all things that I find really exciting to be able to answer for myself and that’s why it’s not fear, but respect for a very, very cool task. for whom she is ultimately sitting in parliament? These are all things that I find really exciting to be able to answer for myself and that’s why it’s not fear, but respect for a very, very cool task.
Leif Neugebohrn: I think that’s great. So just when you say that this is exciting. Somehow I notice that you feel like it, that you feel like it. What I always have the feeling, especially recently, when you talk to a lot of active politicians, that there is a lot, but not this hunger, not this totally curious Buy Australian mobile database,prepare a table for maintaining school database,us mobile phone number database,hni database mumbai xls,how to get details of a number,jio customer database download,ladies whatsapp number,tamil movies database chennai tamil nadu 600032,list of mobile numbers in hyderabad,find mobile number data sim,whatsapp numbers for chat,jee student database 2018,personal loan data delhi, about something that is coming and such real desire to design something, but they are already incredibly strongly involved in a lot, I don’t want to say, thinking corsets, but somehow it feels somehow so immobile, and that’s somehow different with you. I don’t know about you there, but this will probably be exactly what you can expect, so very immobile structures?
Delara Burkhardt: Well, that can be true, of course, but I think one of the motivations that I’m taking with me in this election campaign and that I will definitely take with me to Parliament is that I am doing politics from a different generation. I have the feeling that people who are around me like that, but also people I now meet in the election campaign, i.e. the younger ones, have such a strong belief in democracy Australian company database free download,Australian songs database,download email database xls,email address database free download,email id database mumbai free download,email contact number list,online buyers database free download,list of companies in mumbai with email id pdf,list of software companies in mumbai with email id,mobile no database free,bahrain email database free,free nigerian email database, and that we are able to find solutions find for the challenges we face. So let’s take “Fridays for Future” as an example. There are people on the street who go in front of the ministries, in front of the parliaments, who say, hey people, just do your job, it is possible, we can shape the future, so such a very purposeful group, for which I am actually in parliament. Which I can work with really well, because there are clear requirements that are set, such as ensuring that climate change is combated and finding solutions for it. Quite often perhaps others who have been around for a long time, who have been sitting in parliament for a long time, react very strongly to something like this with things they have already done, try to measure it against it, instead of being really direct recipients of what is young People then also address one to one as a requirement. And I think that, of course, if you are part of this generation, you bring it with you even more and that is maybe something that is missing a bit, so this momentum to really accept things as shapeable and that you just say, we don’t always have to go through everything that is not possible in order to do something, but we can just tackle it. Well, that is perhaps something that I can bring with me fresher because I might not yet have a mandate, because I am now allowed to do it for the first time.
Leif Neugebohrn: Looking back at what I’ve already done and seeing everything that takes place out there almost as an attack on your own work or even on yourself may have something to do with it do we have too few visions in politics at the moment? Really people who say, wow, I have an idea for the future here and I want to go there, now I want to find a way.
Delara Burkhardt: Hm, I don’t even know if it is. I think, especially in the SPD, where I always laugh a lot when I talk to older comrades, but also get understanding, is that I say, folks, I’ve been in the SPD since 2009 and since 2009 did we, I put it this way, not have the best election results, it actually always went down in time. And as you sit here, you at least still have Willi, whom you can look back on, you can look back on something where the SPD was really a stronger political force in our system. And that’s something that also fascinated me about the SPD, because if you look at those times when the SPD was strong, you can see that the SPD was a political force that always looked boldly into the future who has visionary ideas, who just said things like, everyone must have the opportunity to study and then certainly many would have said, no, it doesn’t work that way. But in effect, the SPD has already laid an incredible number of stones. I think that’s the point that is rather missing, not that people are not ready to look into the future and formulate ideas that may go beyond the day, but rather that a little fear is not enough to show, what one has already achieved. So that it is not even this rejection of progress, but is simply looking a little too much backwards, because we simply have the structural situation in the party, in the party landscape, where the people or those in parties are more likely are older and who then tend to look at it naturally, what has already been achieved. This looking ahead was also there under Willi, for example, because an incredible number of young people joined the party. And that’s just something that we are now noticing when a party is too old, in all parties, it really is the case in all parties, then that’s a problem with looking ahead, because that’s more something that young people do do. I also experience that very strongly during the election campaign, that young people do this and old people also say, hey, now it’s your generation’s turn to look ahead. So it’s not just that we say that ourselves as a generation, but older generations also say themselves, so, you have to work now, you have to build ideas for the future. because an incredible number of young people joined the party. And that’s just something that we are now noticing when a party is too old, in all parties, it really is the case in all parties, then that’s a problem with looking ahead, because that’s more something that young people do do. I also experience that very strongly during the election campaign, that young people do that and also old people say, hey, now it’s your generation’s turn to look ahead. So it’s not just that we say that ourselves as a generation, but older generations also say themselves, so, you have to work now, you have to build ideas for the future. because an incredible number of young people joined the party. And that’s just something that we are now noticing when a party is too old, in all parties, it really is the case in all parties, then that’s a problem with looking ahead, because that’s more something that young people do do. I also experience that very strongly during the election campaign, that young people punjab mobile number database free download,student mobile number database free download,free b2b data,egg donor database Australia,list of it companies in hyderabad with email ids,list of pharma companies hr mail id,list of email ids of companies,email database free,nri email list free,email marketing database dubai,college database,primary teacher database,list of it companies in nagpur with email id, do this and old people also say, hey, now it’s your generation’s turn to look ahead. So it’s not just that we say that ourselves as a generation, but older generations also say themselves, so, you have to work now, you have to build ideas for the future. It’s really like that in all parties, then that’s a problem with looking ahead, because that’s more something that young people do. I also experience that very strongly during the election campaign, that young people do this and old people also say, hey, now it’s your generation’s turn to look ahead. So it’s not just that we say that ourselves as a generation, but older generations also say themselves, so, you have to work now, you have to build ideas for the future. It’s really like that in all parties, then that’s a problem with looking ahead, because that’s more something that young people do. I also experience that very strongly during the election campaign, that young people do this and old people also say, hey, now it’s your generation’s turn to look ahead. So it’s not just that we say that ourselves as a generation, but older generations also say themselves, so, you have to work now, you have to build ideas for the future.
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Leif new boring: To be honest, I don’t even think that it has anything to do with age. So I also know various older people who are still really developing visions. I share your assessment extremely. Now maybe from my perspective as someone who does campaigning, campaigns, does communication, that’s exactly what I always experience, that is, when I sit with customers on site and think about an election student data,sri lanka mobile number database,pen pal email list,email address database Australia free download,mumbai architects list with email id,free company database Australia, campaign or a communication strategy, that is the local people are actually always told, yes, we have to show a lot of what we have done. Then they want to publish some balance sheets and look, we’ve achieved this and that. If I then ask, all is well and good, but what is your offer for the future? So people don’t choose you for for what you did, but for what they get if they choose you. Then that’s something that comes as a surprise to many. In fact, that’s exactly what I’m experiencing. Yes. What would your vision be for the future?
Delara Burkhardt: Above all, I want us to make it possible for it to be accepted again for people to talk about ideas of a vision. So I’ll take a current example, Kevin Kühnert. He gave an interview in which he simply made a suggestion as to how our economic system could work differently, in that things that for us are fundamentally like living that should and could be provided by society, and then just has Suggested things that go in this direction and is referred to as a unrealistic weirdo and is then probably the first to make another suggestion that goes beyond the day. And my vision would be to build on that. If I just talk about what kind of Europe I want, then that is the vision of the United States of Europe and I would like us to continue to democratize the European Union because we are clearly noticing that we currently have an architectural flaw in the European Union. We say we want to make politics together, but in the end we always have the Council, which, as the representation of the Member States, is always able to do things that are overruled in the European Parliament by the directly elected body of citizens, and then politics becomes just not done together on the spot. I think this is a structural problem and I think the United States of Europe is the solution and I want to have a Europe in which people are the focus and the question of how we can align our lives and our policies with it, how well these people are doing, and not by measuring politics or the success of politics, how economic growth is or how the Bübs are developing in the member states, but how well these people are doing who live on this continent and what we offer them . I think that’s something, it’s a question of attitude, how you approach politics and in the end there is of course a certain vision of society, but I think that you have to formulate a vision in order to then focus on your individual actions to be measured as MPs.
Leif Neugebohrn: Yes, I absolutely share this vision of the United States of Europe. I always ask myself why there aren’t actually much more political forces that are actually putting that forward, because I think you rarely hear that. That someone dares to express it as openly as you do, especially mobilink jazz mobile number database free download,list of architects in delhi with email id pdf,phone number database search,uttar pradesh mobile number database free,college students database in excel,truecaller database,free email database bangalore,Australian email database xls free download,calling data for loan pdf,fresher candidates database,shadi com database,karnataka database, with a certain background. So you are now somehow not just a simple basic member, so I hear that extremely seldom and all that I always see in visions about Europe are any, I’m now angry, empty phrases, so felt by all parties that is so this. But to say, hey, we can build something, I totally miss that.
Delara Burkhardt: Yes totally. And that is always this self-image, so every party calls itself a European party every 5 years and says that we are the party that is the most European of all. But in between, what do you actually have? That is also something that I find totally exciting, where I also think I will become a rather uncomfortable MEP, because I will also make my colleagues in the Bundestag responsible. For example, to say, hey guys, don’t always just say that something is bad that it comes from Brussels, but you pass an unbelievable number of laws that are based on guidelines that began in the European Union, and if so you then talk about where Europe is visible in everyday life, you can do that in the area in which you are simply visible as a member of the Bundestag, do much better than 96 German MEPs and to make this responsibility clear, also in addition to the European election campaigns. So that the European project not only means work every 5 years and then there are some bad people in Brussels that we see far too seldom anyway, because there are a lot of meeting weeks, but that it is also a permanent task, because Europe is not just any old Policy field is. It always annoys me terribly when people come here and say I’m a European politician. Europe is actually just another level on which we make politics, and since everything we do locally, be it transport policy, be it, no idea, rents, affordable housing, everything has a European dimension somewhere .
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Leif Neugebohrn: Yes, absolutely. I mean, if only the people who sit in Brussels or in the European Parliament are European politicians, then it would actually be sad. Because pan card online portal for Australia reviews,database,matrimony database,private credit database,new movers database,petrochemical database,can i sell my customer database,global product database,12th students database 2019,99datacd reviews,Australian girls mobile number,vip mobile number list,email database Australia actually every member of the Bundestag, including members of the state parliament and local authorities, has to say, hey, I’m a European politician, of course.