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Australian email database object. During this last month of December, he was fortunate to have been a guest of the Reserve Bank of Australia for 10 days. Preparing the visit, he tells me about my knowledge of Australia’s economic history, beyond the generalities of its traditional exports of wool and other merchandise, were almost non-existent. Australian Retails & Industries b2b email database

To make the most of the visit and to incorporate the Australian experience in my global economic history class, I decided to devote some time to learn about it. Australian Corporate Decision Makers macro consumer email database (The flights from Philadelphia to Sydney and from Sydney to Madrid give for many conferences, especially if it was my case, I had to go through China) and prepare, as I usually do in these cases, a brief bibliography. Australian Retails & Industries buy email database Europe

Upon completion, I thought that sharing this bibliography with NeG readers could be a good idea for two reasons. First, because some readers may find it useful. Australian Retails database email yahoo 
Second, and selfishly, because in this way I hope to receive additional suggestions and comments.

In Australia, I spoke with quite a few people who know the subject professionally, but in a few days, I can barely more than patch the knowledge concerns I am referring to. Australia database email extractor

The “rules of the game” in this bibliography are two. First, I will focus on economic history, not because other issues are not relevant, but because of my personal interests. However, as D.B. Copland (a leading Australian economist of the twentieth century; a biography of his here): Australian best email database provider

“The history of Australia is, of course, largely economic history.” The European colonization was motivated, almost exclusively, for economic reasons (including the original transfer of prisoners, designed as a measure of savings and commercial expansion) and, Australian Retails & Industries corporate email database in the absence of civil wars, revolutions or other events that accentuate the history of other countries, the evolution of Australia since 1788 is marked decisively by economic cycles. Australia best email management database

In addition, the history of Australia demonstrates the ability of an economy endowed with immense natural resources (from uranium to gold to diamonds and coal) to avoid the problems of finding income and continuing struggles that have plagued the history Australia email database free of countries with similar gifts such as Venezuela or Argentina As the figure in this entry shows, where I draw the per capita income (in logs) of Australia and that of the United States as a comparison from 1820 to 2010 according to Madison data, the nation of Oceania has generated a very high level of income for its inhabitants since the mid-nineteenth century. Australian Retails & Industries buy an email database

More complete is The Cambridge Economic History of Australia, edited by Simon Ville and Glenn Withers. This work arose as a result of the Cambridge History of Australia and Simon Ville’s impression that a specific volume on aspects of economic history in Australia was necessary. Australia b2b email database

I suspect that both for its quality and its wide range of topics, this work will be the fundamental reference on the subject for quite some time. If I had to read just one book about Australia’s economic history, this would be my clear choice. Australian best email database companies

I liked, in particular, chapter 1 on the historiography of Australian economic history written by William Coleman and that traces the contributions of T.A. Coghlan, E.O.G. Shann, Brian Fitzpatrick, G.V. Portus, R. Madgwick, the brothers Sydney and Noel Butlin, B. Schedvin, Max Hartwell and Geoffrey Blainey (whose book The Rush that Never Ended, on the history of mining, and Australian Corporate Decision Makers b2b email database The Tyranny of Distance, on the effect of distance in the economic history of Australia they are classics and, first, inspiration for the title about the book of essays on his life that he cited above). Learning about the historiography of a subject always helps me a lot to frame the main aspects of it. Australian buy email database

Other relevant monographs: 

1) Convict Workers: Reinterpreting Australia’s Past, by Stephen Nicholas (ed.), On the role of convicts (with great quantitative input).

2) Why Australia Prospered: The Shifting Sources of Economic Growth by Ian W. McLean, on the sources of Australian growth. This book explicitly dialogues with modern literature on the macroeconomics of economic growth.

3) Australia’s Boldest Experiment: War and Reconstruction in the 1940s, by Stuart Macintyre. I found this book tremendously illustrative, especially because of the prominent role of Australian economists in the design of the economic strategy during the Second World War and in their attempts to reorganize the Australian economy after it. As in many other countries that export raw materials (Argentina comes to mind), there was a feeling in Australia that the old model of export-intensive growth was exhausted, Australian email database excel

that it exposed the nation to too many risks of price shocks and that It was necessary to move towards a model with tariff protection, import-substitution, and state intervention. However, for a number of reasons (including the strength of the Liberal Party created by Robert Menzies and the decisions of the Supreme Court such as that of 1947 prohibiting the nationalization of the banks proposed by the Chifley Labor government), Australia broke with the model previous much less than Argentina. Australian create email database excel

4) Australian Manufacturing and the State: The Politics of Industry Policy in the Post-War Era, by Stephen Bell, describes in detail the policy of tariff protection and state intervention in the industry to which I referred earlier (two other Bell books they are Australia’s Money Mandarins: The Reserve Bank and the Politics of Money and Ungoverning the Economy: Political Economy of Australian Economic Policy, although I personally have not found them very useful). Australian database email extractor.

Search Engine Optimization ( SEO ), i.e. optimization of websites for search engines, is a series of activities aimed at preparing the website in such a way that it is able to Australia best email database provider, Australia best email database software, Australia best email management database, achieve the highest possible positions in the search engine results while maintaining the rules of a given search engine.

An example of search engine rules are guidelines from all Australia email database, Australia b2b email database, Australia best b2b email database, Australia best database for email marketing, Australia best database to store email, Australia best email database, Australia best email database companies, the most popular Polish search engine, Google in the form of a set of rules collected in the document ” Google guidelines for webmasters “

Currently, on-page content is very important in SEO optimization. More and more often, you can hear opinions that the behavior of users on the website can also Australia bulk email database, Australia bulk email database free download, Australia business email database, Australia buy email database, Australia buy email database europe, Australia buy email database Australia, Australia can access database send email automatically, Australia consumer email database, Australia corporate email database, Australia create email database, affect SEO: how quickly they leave it, whether they spend a lot of time on it. These are factors directly related to the quality of the content on the website. So it’s worth taking care to fill the page with content that meets certain conditions.

Extensive – avoid short texts of several sentences. Try to comprehensively describe your services and products on the website. Describe in detail all aspects related to the topic. The user will be glad that he could learn a lot, and the search engine robots will find your website more valuable.
Original – try to use content that is not copied from other sources (descriptions from other websites, descriptions from producers, wholesalers). If you are not sure if the texts on your website are unique, you can use ready-made tools that will check it, such as Copyscape .
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Containing the right keywords – if you already know how to choose the keywords that will be the best for your website positioning, try to use them in the texts on the given page. Avoid using them forcibly. Use synonyms of keywords, synonyms. This is a much better solution than texts with unnaturally crammed keywords.
Varied – if the content on the page is only a block of text, it will certainly not attract the user’s attention and encourage reading. Use bold, italics, and use bullets for the listings. Try to find suitable illustrations and graphics for the text.

The title of the page and its subpages is set using the HTML <title> tag. The page title is a very important element of SEO for 2 reasons:

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How to choose the best page titles? The title tag is certainly a place where it is worth placing a keyword (we wrote about how to choose the best ones in the previous article in this series ) related to the content of a given page, preferably at the very beginning. Due to the fact hni clients contact details,hni list,Australia HNI Mailing List,Australia HNI Marketing Database,Australian HNI Database Directory,Australian HNI Database Pack,Australian HNI Email Addresses List,Australian HNI Email Marketing List, that the page titles are displayed in the search results, it is also worth including our company name there. Assuming that we have a company dealing in vehicle mechanics in Wrocław, called “Warsztatex”, examples of page titles that can be set on subpages are:

” Vehicle mechanics Wrocław – Warsztatex” – on the main website of the company
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When choosing page titles, we should also remember about the limitations associated with it. The search results will display only the title, the length of which does not exceed about 55 characters (this is an approximate value, because in fact Google displays subtitles with a width not exceeding 512px in the search results – but it is difficult to convert this value into a specific number of characters). In most cases, the search results will display the page title as we set in the title tag – however, there are cases where Google displays a different title there, which it deems more appropriate. Another important issue is the uniqueness of titles – you should make sure that the page titles are unique, i.e. there are no 2 the same among all subpages of a given website.

This element is also directly related to the HTML Australia HNI Contact Directory,Australia HNI Database Pack,Australia HNI Email Addresses List,Australia HNI Emails List,Australian HNI Marketing Database,Australian High Networth Individuals email lists,ultra hni clients,hni marketing, of the page. The value of this description is determined by the HTML meta tag. What is its destiny? This is the description displayed in the search results, right below the title and URL of the page.

The content of the meta description does not affect the positioning of the website, however, it is important for another reason. The content of the description displayed in the search results may affect how many people who see our site in the search results will enter it. For example, if our page is ranked 5th in search results, but has an eye-catching description, it may have more transitions than the page that is in 3rd position in the search results. It is worth remembering about this before we omit this element completely in the basic optimization of the website.

If I were to give one piece of advice on how the URLs of the pages should look like, it would be “Create URLs such that the user knows what he will be reading before clicking on the link”. In other words, the URL should describe the content of the page as much as possible Australian HNI Contact Directory,buy all Australia HNI Email Database,Australia High Networth Individuals email leads,Australian hni email database,hn1 clients,email list,sales list,email lists for sale,email marketing lists,b2b mailing list, (such URLs are called “friendly URLs”). In addition to users, you also need to remember about the search engine robots that will scan your website. For them, the “best” addresses are those that:

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Sample URLs:

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  • http://sklepzbutami.pl/buty/zimowe/meskie/ – the address is correct in terms of SEO because:
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    • informs well about the content of the page (the user can guess what he will find at this address)

If you have a large number of graphics on the website, it is also worth paying attention to the optimization associated with them. Two aspects are important here. The first one is related to the page loading speed. A very long page load time can have a negative impact on purchase email lists,buy mailing list,buy email address,email id list,email database provider,where to buy mailing lists,email list database,email marketing database,chennai mobile number database,email id database,business mailing lists, SEO, but also discourage users from using our website. Therefore, when placing graphics on the website, make sure that they are properly compressed. There is a special tool that will help us assess the current page loading speed, and what’s more, it will also provide ready-made hints which graphics should be compressed to speed up page loading. The page loading speed can be checked at this address:

The second important issue is the so-called alternative descriptions for photos. These are the elements related to the HTML code of the images. An alternative description is displayed on the page instead of an image when there are problems with loading it. Therefore, in the alternative description, we should briefly describe what is in the photo. Thanks to well-made alternative descriptions, the user bulk email,targeted email lists,buy business lists,business email lists,consumer email lists,buy email,business email leads, knows what is in the photo, which currently cannot be loaded. Describing photos with alternative descriptions is also important from an SEO point of view. The Google crawler cannot read photos, but it can read alternate descriptions. For this reason, using alternative descriptions is another way to tell the search engine robots what your site is about.

An important aspect of website optimization in terms of SEO is also linking between individual pages. This is usually done in the form of a menu that links to all major sections. It is worth knowing that the best solution for SEO is to create a text menu – avoid a menu created from consumer lists for sale,company email address list,email data providers,buy bulk emails,bulk email database,email list providers,targeted email lists for sale,phone number database,delhi ncr mobile number database,mobile number database delhi, images or using Flash technology (Google has a problem with fully reading the content of such pages). Other ways to link between subpages within a given website are, for example, placing links to other similar subpages on a given subpage (e.g. under the article, we put the text “Read also” along with links to subpages with similar topics).

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On the web, we can find a large number of browser plug-ins and programs that allow you to diagnose problems with website optimization and give suggestions on what can buy Australian email list,email database of Australian companies,email ids and mobile number database provider,mobile number database provider in chennai,chandigarh mobile number database,ahmedabad mobile number database, be improved. Such tools are a great help, because thanks to them we can quickly introduce the appropriate changes. An example of this type of solution is seoptimer :

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  • determines whether the given parameter is correctly configured
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The development of technology and networks has meant that more and more companies are moving to the online world. This is a good solution, especially considering the fact that many users use the Internet every day. However, promoting a business online looks a bit different than classic marketing activities. If you start to get interested in it, you will surely come across the term SEO. gujarat mobile number database,corporate email database Australia,nri database Australia,all Australia database provider,database contact number,Australia address list,email marketing lists Australia,email marketing database Australia,Australia business email database,buy Australia email leads,fresh Australia email leads,Australia company email list, It is short for Search Engine Optimization and literally means “search engine optimization”. However, we usually refer to SEO as simply “positioning” because the goal of this strategy is to raise a website’s position in the search engine for specific keywords. As a result, the website becomes more visible, so it can be visited by Internet users. We know very well how many people are interested in SEO. Is it working? When is the best time to invest in this strategy? What does positioning look like from the inside out? We decided to explain it!

Do you sometimes wonder why one website is ranked high in Google and another website is ranked very low? This situation is influenced by many variables. b2b email database,best email list providers,b2b email list providers,Australian phone number database,targeted email database,bulk mobile numbers database,cell phone number database,database purchase,purchase email database,purchase list,Australian email id,corporate email id database,Australian email id list,Australian database, The search engine’s algorithm uses several hundred factors to determine the position. Google wants to adjust the results to the user’s needs – websites included in the index are to answer the Internet user’s question.

After entering the search term “winter jacket”, you probably do not want to know its history on Wikipedia, but you plan to replenish your wardrobe for the upcoming winter season. So if you run an online clothing store, it should be properly optimized for a potential customer to find it. Once your site is in a low position on the search engine, generating sales will become extremely difficult. So what should you do? Positioning comes to the rescue.

What is SEO? This process is designed to raise the position of the website in the search engine (eg Google) for specific key phrases. The strategy has a multi-stage nature and is not a one-off action. Although the first effects of positioning are usually visible after a few weeks, serious changes most often occur after 6-12 months, so it is worth being patient.

Why is it taking so long? To answer that question, it’s worth mentioning what SEO isfrom scratch. Thanks to this, you will understand the essence of these activities and their purpose. The entire process begins with the preparation of a comprehensive SEO audit. It is a thorough analysis of the website, looking for possible errors and faults, selecting key phrases for specific subpages and preparing a positioning strategy. Practical knowledge in the field of SEO is necessary to perform such an audit – the person performing such an analysis uses several tools, thanks to which he can verify the condition of the website faster. The audit for small business websites may take several hours. In the case of extensive online stores, we are talking about dozens of hours spent on in-depth analysis of the entire website – from A to Z. Only after the SEO audit is performed, the specialist can prepare an appropriate strategy, because he knows what steps to take,

The immediate goal of SEO is to raise your position on Google for the specified keywords. However, positioning should have a positive impact on traffic and conversion  b2b email list Australia,best email list providers in Australia,business email list xls 2019 Australia,email id database Australia,list of Australia email address,Australia email contact list,Australia email providers list,mobile number database,buy b2b email database,buy database,buy database for marketing,bulk email lists for sale,delhi mobile number database,mobile no database,database provider companies in Australia,database selling companies in Australia,indirectly. That is why modern agencies providing this type of services have a qualified group of specialists in the field of marketing, positioning, UX and website design.

What is SEO in practice? Positioning is divided mobile number database pincode wise,email database mumbai,buy email database Australia,business database Australia,list of database companies in Australia,database sellers in Australia,mlm leaders mobile no,buy cell phone number database,database sellers Australia,online sellers database Australia,bangalore mobile number database,buy mobile number database,get mobile numbers database,mobile database provider,mumbai mobile number database, into three basic segments. It is optimization, content marketing and link building.

Website optimization is the repair of all kinds of errors that make it difficult to achieve a high position in the search engine. In such a situation, the SEO specialist wants to match the website with the guidelines for webmasters published by Google itself. The better the website is optimized, the more likely it is to get better results. It is a comprehensive improvement of the website, shortening the loading time and analysis of the website structure. During optimization, special attention should be paid to UX, i.e. user experience. Sites tailored to the needs of users are much better rated by the Google algorithm. How long does optimization take? It depends on how big the website is and how many errors it has. In e-commerce with hundreds of products, optimization will take longer than for a small business listing with several subpages.

The next stage of positioning is content marketing. Creating quality content on subpages has a positive effect on the position in the search engine. The texts also contain Australia business email list,Australia database provider,b2b companies list in Australia,buy Australia b2b email database,chennai mobile number database for sale,database companies in Australia,Australia email database,kerala database mobile numbers,mlm leaders in Australia mobile numbers,buy email lists Australia,Australia business email leads, key phrases, which is of great importance for algorithms. However, you should remember that these words must be included in the content naturally, without spam. Internal linking is also an important part of creating content.

The term “link building” covers the acquisition of external links. Links from other websites leading to the positioned domain are important in the context of SEO. The search engine Australia email database,Australia email database list,email address database Australia,buy Australia email database,mass email list Australia,email leads in Australia,email lists for sale Australia,email id list of Australia,email list of Australia,us email combo list,Australia email combo list,Australia email list 2019,Australian email database, algorithm treats such links as commands. However, these links must be thematically related to the site – they cannot come from spammy sites. Otherwise, the position of the domain in Google is falling, instead of wandering upwards. If you do not have practical knowledge of link building, it is definitely better to delegate this task to professionals.

You already know what SEO is. Without a doubt, in the online world, positioning is the basis of all marketing activities. The strategy is useful both for online stores, company business cards, blogs, portals and all kinds of websites that want to acquire users. The SEO effect is long-term, so you should be patient while positioning. Although in Poland the vast majority buy Australian email database,buy bulk email list Australia,buy business email,all Australia email database,Australian companies email database,Australian email address database,b2b email database Australia,all Australia business database,targeted email marketing Australia,email marketing data Australia,bulk database provider Australia,Australian email database companies,b2b email lists for sale Australia,b2b marketing email list Australia, of users use the Google search engine, a small group of Internet users place their queries on websites such as Bing or Yahoo. Usually, a properly optimized website will also achieve a high position in these search engines. The lack of SEO makes the website virtually invisible on the web. This is why positioning is so important and should form the basis of marketing activities in your company.

When answering the question of what SEO is, it should be mentioned that this strategy can be combined with various forms of online marketing. A popular solution best email database Australia,business email address database Australia,business email address list Australia,buy a list of leads Australia,buy email address list Australia,buy email lists Australia,buy email marketing Australia,buy Australia email addresses for marketing,buy Australia email database online,buy marketing lists Australia,database for email marketing Australia, is positioning synergy with paid Google Ads ads. We call this combination SEM (Search Engine Marketing). These are activities thanks to which the website can gain users using the search engine – both organic and paid results.

SXO is also an innovative strategy. This combination of SEO and UX design works. As a result, the website becomes visible in the search engine, and its use is convenient and makes a positive impression on the community. Thanks to SXO, websites can count on a much higher database mail Australia,email leads list Australia,Australia b2b list,Australia business email database,Australia buy business email,Australia buy email list,Australia company email list,Australia email contact list,Australia mailing list, conversion rate and better visibility on the web. By the way, it is worth mentioning that SEO and UX complement each other – this is why this strategy is so effective and at the same time has gained a lot of recognition among entrepreneurs who have their own websites.

SEO is not a strategy that each person can implement on their own. Comprehensive positioning requires extensive knowledge and specialized tools. Therefore, an advantageous solution is to use the help of professionals. Which SEO agency to choose? Preferably one that approaches Australian company email address list,Australian email addresses list,Australian email database 2019,Australian email database online,Australian email database service,internet marketing email list Australia,marketing database list Australia,marketing lists for sale Australia,online email database Australia,targeted email marketing lists Australia, its clients comprehensively. Positioning should be supplemented with Google Ads ads and UX design. Thanks to this, you will stay ahead of your competition, no matter what industry you operate in. Remember that a reliable agency has a wide group of qualified specialists in the field of SEO, UX, Google Ads, content marketing and website design. So your website will be in good hands!

SEO – (from the English search engine optimization) means optimization of websites for search engines. SEO is activities undertaken in order to achieve the highest position by a given website in organic search results for specific keywords. Optimization consists in searching targeted mailing lists,buy business leads,bulk email list,business contact list,consumer mailing list,buy business database,purchase email address,business email address list,buy consumer email list,marketing lists for sale,buy b2b mailing lists,business leads database,industry mailing list,buy customer lists,email address lists for sale,buy business email address, for the most effective set of solutions regarding the content, page code, incoming links and other factors influencing ranking in the search engine in terms of the position of a given website. SEO increases the chance of success in our campaign in organic results.

Somehow, it is commonly accepted that the terms SEO and positioning mean the same thing. Perhaps identifying these two concepts is due to an incorrect translation of the term SEO from the angelic language, but it is worth emphasizing that SEO and positioning are not equivalent concepts . Both refer to search results and website position in search engines, however, they cover different activities. Read the article and find out what exactly are the differences!

Content optimization, whose aim is to eliminate phenomena such as thin (low-quality) content or duplicate (copied) content on websites, includes, for example:

Content optimization, whose aim is to eliminate phenomena such as thin (low-quality) content or duplicate (copied) content on websites, includes, for example:

posting unique content , corresponding to the subject of the page and saturated with keywords,
expanding existing content or updating it in terms of semantic keywords,
highlighting the content by using subheadings consistent with the hierarchy of headings, bullets, bolds, underlines or italics,
building the website menu, website content and other elements to support the process of internal linking on the website.
The optimization of the code and structure of the website includes:

preparing the website to meet the W3C standards, defining the guidelines for creating pages so that they are displayed correctly to users and available on various devices
improving website loading speed by reducing the code size, the number of files loaded and image optimization
enabling search engines to find your site easier by using, among others, an appropriate hierarchy of headings (H1, H2, H3 …), meta tags (title, description), and friendly URLs.
In optimizing the backlink profile, we will focus mainly on:

quality parameters of our website and incoming links (we can use the indicators proposed by Ahrefs or Majestic),
the number of links and domains they come from,
link anchors used – the number and proportions between links with keyword anchors and other types of anchors,
proportions between dofollow and nofollow links ,
location of links and URLs to which links lead on our website.
Website optimization is carried out in several different areas. Firstly, changes are made to the content of the website that are visible to Internet users . They rely on the appropriate placement of keywords so that the page is displayed to the users of interest in the search results. This may be related to e.g. a change in the structure or length of the content. Second, the optimization activities involve making changes to the website code . These do not have a direct impact on the appearance of the website, but they improve its technical parameters and usability, thus improving its operation. The last component is the optimization of the backlink profile, i.e. all links leading to our website from external sources. It is usually made based onanalysis of competitors’ activities .

Positioning the website is, in turn, a process that consists of all activities (including the aforementioned optimization) enabling a given website to achieve buy business data,consumer email lists for sale,b2b email lists for sale,business email lists for sale,buy email addresses online,email address list for marketing,best mailing list companies,buy bulk email list,buy email list online,buy emails for marketing,buy mailing address,all Australia mobile number database,consumer email marketing lists, the best (i.e. the highest and stable) position in search engines after entering a specific phrase . It is heavily dependent on optimization, thanks to which it is possible to adjust the content, links and other elements of the website so that it is as visible as possible to search engine robots.

Even the most thoroughly carried out optimization of the website will not bring the desired results if we do not adopt an appropriate strategy that will differ depending on the profile of the business. For small businesses that offer their services in an area limited to a given city email id list for marketing,Australian business email database,company email address database,companies that sell email lists,buy business email leads,buy email database Australia,consumer email database,buy business email database, or region (hairdressers, car mechanics, plumbers …), local SEO is the best solution . Considering that the ranking of search results is based more and more often on the geolocation function, it is the optimization in accordance with the principles of Local SEO (with English) that will allow the greatest use of the potential of local phrases, such as, for example, ” plumber Wrocław”. Both when the user enters them into the search engine exactly in this form, and when Google, after entering the keyword ” plumber “, automatically indicates its location as ” Wrocław ” and displays matching results – local .

It is worth emphasizing once again that website positioning includes a number of activities that aim to raise the website in search engine rankings. These include Australian email list,email marketing lists Australia,bulk email database Australia,buy email database online,all Australia mobile and email database,buy database Australia,database purchase Australia,buy an email database,where to buy email database,purchase manager email id list,all Australia database,best email database provider Australia, the previously mentioned SEO activities , link building , content marketing and web analytics.

Link building, or linking , similar to SEO, is a long process, not a single action. The purpose of linking is to encourage users to share and cite a given website on other pages, websites and portals. The idea of ​​linking is also to attract such recipients who will be interested in the subject of the website. Engaged Internet users are the most valuable because they do not need additional incentives to recommend a given website in their network of contacts. Therefore, the next element of positioning is extremely important – content marketing, i.e. content marketing. It consists in creating valuable and engaging content and its effective promotion, among others in order to attract new customers. The advertising content in content marketing can be text, image, infographic or video. For positioning to be effective, it is necessary to regularly measure the results achieved and introduce changes on this basis, which in turn is done by web analytics.

SEO deals with the improvement of the website – the layout of the content on the page, code building – and its environment, i.e. incoming links, while positioning – apart from Australian doctors email database,b2b database Australia,b2b marketing lists Australia,best email marketing lists Australia,business email lists for sale Australia,buy business data in Australia,buy business database Australia,buy business email leads Australia,buy business email list Australia,buy consumer email list Australia,buy email list online Australia, the aforementioned SEO – also includes a number of other activities.

Perhaps treating SEO and positioning as synonymous terms is due to the same goal that guides both SEO and positioning activities. In both cases, it is company email address database Australia,consumer email database Australia,email company list Australia,email list providers in Australia,email lists Australia,Australia b2b contact database,Australia hni database,Australia leads database, about achieving a high and stable position in the search results displayed by the search engine.

However, unethical practices do not always have to be deliberately used. If you run your business online or you are responsible for internet marketing in your company , you need to optimize your website properly and avoid the risks we describe. To determine if the activities you have Australian business mailing list,Australian companies email id database,Australian email database list,Australian email id database,Australian email list download,Australian journalists email database,sales leads database Australia,email address database,b2b email marketing lists,sales leads database,real email addresses list,best place to buy email lists, been conducting so far are effective and whether you are unknowingly making serious mistakes, perform a step-by-step SEO audit . This way, you will learn about the strengths and weaknesses of your website, learn how users use your website, and learn which efforts are worth continuing and what needs to be improved.

The action plan for improving your website’s ranking on Google should be well thought out. We often talk about optimization in the context of website online email database,email contact list,buy email id,b2b marketing data lists,email database Australia,buy email database uk,i need email addresses for marketing,Australian mobile number list,mobile number database Australia,business email database Australia,mailing list Australia,Australian address database,Australia database for sale, positioning. However, it should be remembered that all SEO activities should lead to a better perception of our website by both users and search engines.

Optimizing the website is an undesirable effect , and the so-called stuffing keywords wherever possible is not good practice. The content, meta tags, headings etc. should be created in a logical and coherent way, maintaining grammatical correctness. This approach will email in Australia,business lists for marketing,b2b marketing email list,All Australia Email id Database,Australia Email Databases Australia Mobile Number Databases,Australia Mailing List and Email Database,Australian email database for email marketing,All Australia Email & Mobile Database,All Australia Email and mobile number database, allow our website to be perceived well by users for whom the website is primarily to be readable and encouraging to stay longer. Only then should you think about Google robots. One way to avoid over-optimizing the website may be, entrusting the preparation of texts to professional copywriters, as well as cooperation with a professional online marketing agency that will take care of work on SEO so that the result is an effective positioning of our website.

As we have repeatedly said on our blog, positioning All Australia Latest Database,Buy Email Database and Mobile Database of Australia Online,Australia’s leading Best Buy Email Database,Australian Email Id List Mobile Number Database,Australian email address,buy Australian email database online,buy investor email database,buy database of email addresses,buy email database australia,buy email database canada, is a process, therefore activities within it are carried out comprehensively, and the effects may be visible only after a long time. So the lack of immediate results is nothing to worry about.

There is also a lot of talk about adjusting the website to the requirements of the search engine, so remember to use techniques that are compliant with the current buy bulk email addresses,buy email marketing database,buy email database dubai,email marketing database Australia,email address list Australia,all email id list in Australia,2019 Australian Mobile Number and Email Database,All Australia Email and Mobile Database,Buy Email Database in Australia,Buy Australia Email Lists Fresh 2019,Australia Email Lists and Database,2019 Australian Mobile Number & Email Database,Email Database of Australian Business & Companies B2B, Google algorithms . What’s more, by following the latest news, you can also hear about – minor or major – changes or updates to algorithms, aimed at improving the display of the ranking, which always affect SEO activities. With these factors in mind, optimization can of course be done at any time.

However, we will achieve the best results when we optimize the website while it is being created. SEO activities well implemented in this way will allow you to gain specific benefits faster , including increasing traffic on the website, which may translate into greater recognition of the website among potential customers, and consequently also into increasing the company’s income. Algorithms also ensure the correctness of other activities included in the positioning of pages, including link structures and their updates lead to lowering the position in the rankings of websites using the previously described unethical practices.

Articles about unethical ways to promote your website appear on a regular basis on the Internet . So what is it like – some internet marketing specialists use unethical SEO or positioning? Once we know that SEO is part of positioning activities and we distinguish between the Australia Email Lists & Database,Australia Mailing List & Email Database Australian B2B Sales Leads,b2b database marketing,schools database, two concepts, we can conclude that unethical practices apply to both SEO-related activities and activities that are part of positioning, but not SEO. Thus, unethical practices can apply to both SEO activities and positioning. What could be among them? For example, unnatural and excessive accumulation of keywords, buying links only to improve the page’s results in search engines, or copying someone else’s content.

If you want to be sure that your website is optimized not only on a regular basis, but above all with due diligence, use the help of an experienced SEO agency . By working database provider,sms database,doctors database,business data lists,export import data provider,database providers,commodity traders database,fundoodata database download,justdial database,delhi database with mobile number,doctor database,candidate database,real estate database,database companies,b2b database,email database marketing, with EACTIVE, you can be sure that SEO optimization is carried out only using methods consistent with the guidelines of search engines . Thanks to this, our activities have for years resulted in increasing the visibility, traffic and conversion of our clients’ websites on the web.

There are several channels from which you can acquire new customers. These are:

natural search results,
paid search results,
display ads,
social media,
links from other websites on the web.
Natural search results are the most advantageous, because completely free. How to achieve high positions in organic? Positioning a website is one thing. The second issue email database providers,student database provider,tech support data provider,database Australia,database vendors in mumbai,database advisor,engineering students database,pune database,calling data for loan,data providers in delhi,database of travel agents in Australia,mobile number data,medicine database,bangalore database mobile numbers, is SEO, i.e. Search Engine Optimization – website optimization.

Each search engine follows specific guidelines, arranging a page ranking, which is a response to a question asked by the user. For years, Google has been the largest search engine used by millions of people every day. Google’s Webmaster Guidelines are principles that should be followed when creating and maintaining a website. Compliance with them will make your website friendlier to search engine robots – and this in turn will translate into a higher position in the ranking.

Why every website needs SEO?
The greater the Internet traffic within the website, the greater the probability that the entrepreneur will achieve his goals, which may be different, because it is not always only about selling specific goods or services. User acquisition takes place using various channels.

The division can be made along the line that marks the user acquisition cost:

organic traffic,
ad traffic,
traffic from social media (in this case, it can be both free and paid).
By checking the website statistics (this can be done, for example, by implementing the Google Analytics plug-in in the source code), the website administrator can easily (all data is presented on friendly charts) to check which channels users most often find on their website.

This is important because, on the basis of the data, it can be assumed that:

Investments will be made in the development of the most popular channels for acquiring visitors to the website in order to increase the number of visitors through this particular channel
it is necessary to invest in activities within the remaining channels so that the diversification of traffic sources within the service is as large as possible.
In a large number of cases, it may turn out that a large proportion of users come to the site from organic traffic. This is the case when the page already shows relatively high in natural search results. This movement is very valuable, so it is worth taking special care of it.

Organic traffic is traffic created by search engines. Every day, users look for information, services or products on the web. They can go directly to the site, but to do this, they need to know its address beforehand. Often times, they do not have a specific place where they would like to go, so they enter the search terms they are interested in in the search box. There are several search engines on the market that are popular with users from all over the world.

They include, but are not limited to:

Google,
Bing,
Yahoo,
Baidu.
For a long time, the most recognizable among this group is the Google search engine. It has gained a solid position in the market and there is no indication that any of the other search engines will have a chance to threaten it, at least not in the near future. The available statistics show that Google is responsible for as much as 90% of organic traffic.

Why are search engines so popular? Above all, they are easy to use. For example – someone wants to find a hairdressing salon in their area. All he has to do is enter the phrase hairdresser + location in the search field, and after a short while he will receive a feedback list with the websites of hairdressing salons. It is faster and, above all, more convenient than browsing the telephone book, which was popular in the last century. For some, however, it is still a mystery what influences the order in which the search results are displayed. A sharp mind will quickly realize that the order is not random and that the alphabetical order is not responsible for specific items.

The Google search engine, because taking into account the percentage share in the market, it is primarily worth focusing on it, it uses robots which, based on detailed algorithms, scan websites every day and, based on the collected information, arrange a ranking for specific phrases searched by users . Anyone who is interested in which key phrases related to their industry are most frequently searched by Internet users can use applications and programs that provide such statistics. Among other things, the completely free Google Keyword Planner is popular.

Why is it worth tracking keyword popularity? This is important for at least several reasons. Knowing the most popular keywords, you gain information about what specifically Internet users are looking for. It may happen that a shoe store, everywhere on the website publishes the phrase “shoes”, and the owner is completely unaware of how much traffic he is losing, because many people looking for flip-flops, sneakers or sneakers enter the search term “shoes “. This is where we come to the first part of the answer to why every website needs SEO.

Read: how to choose keywords for positioning
Appropriate optimization of the website and development of the link profile will contribute to the fact that the traffic on the website will be higher. However, for this to happen, a thorough SEO audit must be performed beforehand . Keyword analysis is essential to help define a strategy for further action. SEO activities mean more traffic on the website, and more traffic on the website (especially the valuable one) means better conversion, and thus, greater profits for the company.

It is worth bearing in mind that the internet community is becoming increasingly lazy. A website that doesn’t show up on the first page of search results is losing a lot. Few, in search of an answer to a question that bothers them, will browse through subsequent subpages, unless the first one does not find a satisfactory answer, although this happens relatively rarely. Introducing the website to the top positions opens up completely new horizons for it. How can this be done? It is worth making friends with SEO activities, not only for a moment, but in the long term.

Who should be tempted by an audit and SEO activities? In order to bring specific benefits, an SEO strategy must be created with a specific website in mind. A data for calling,loan requirement customers database,Australian business directory database excel,email id list in Australia,free database Australia,calling data download,doctors database Australia,credit card database,college student database,calling data provider,database providers in mumbai,data provider company,database of Australian railway, small website will require less effort than a huge website with thousands of subpages. However, the real value for the amount of traffic coming from organic search results can be seen in both cases.

Positioning and all kinds of SEO activities are a valuable nri email database,teachers database,hni clients database,nse realtime data provider for metastock,import export data provider,car owners database,hr database Australia,Australia business directory database,Australian face database,email id list Australia,hyderabad mobile number database,database of Australia,database providers in chennai, proposition for a wide range of clients, regardless of their business profile. Everyone will benefit from the implementation of optimization recommendations, although perhaps to a slightly different extent.

large enterprises – better online visibility is not only a chance for more customers per month, but also a greater probability of establishing permanent cooperation with valuable contractors,
small companies – especially those with a small range of operations, must make the most of the potential of internet marketing, as it is often the only chance to develop and attract new customers.
startups – at the very beginning of the company’s operations, the budget is usually quite limited. Website optimization allows you to attract new customers at a relatively low cost, who are an opportunity for the development of the company.

bloggers – although they can promote their websites in various ways, users are increasingly looking for professional knowledge with the help of search engines realtime data provider,mcx data provider,us email database,customer data base,data purchase,travel agency database,ecommerce email database,delhi database,students database providers,database provider companies,Australian companies database,nri database,naukri database,corporate database Australia,loan database,nse traders mobile database,mlm leaders data,12th students database,email ids database,Australian email address list, and it is worth remembering. Bloggers, knowing how the search engine works, can immediately create content that positively influences the ranking of search results.

In everyday language, it is common for certain expressions to be used interchangeably. Sometimes it doesn’t really matter, other times on the contrary – it can cause considerable confusion and multiply ambiguities around the subject matter. How does this matter in the b2b database providers in Australia,neet database,student database in excel,kolkata mobile number database,stock traders database,Australia database,airtel mobile number database,Australian companies directory,database provider in mumbai,bangalore business directory database,startup database Australia,mobile number database mumbai,tamilnadu college students database,engineering students database in excel,Australian medicine database, case of positioning and SEO. Unfortunately, the terms are still unclear for most entrepreneurs who want their websites to be among the top organic search results. What do the different terms mean and what is the difference between them?

SEO, as already mentioned above, Search Engine Optimization, i.e. optimization of the website in terms of the requirements set by search engines (most often activities are limited to optimizing the website according to Google’s guidelines – as shown by the results of numerous studies, it is from this search engine every day is used by the largest number of users, which makes the optimization student databse,tamil nadu mobile number database,Australian email database 2020,Buy Australia Email Lists Fresh 2020,2020 Australian Mobile Number and Email Database,buy leads,b2b email lists,travel leads,company database,leads database,data provider,companies database,email database lists,dentist email lists,list of company emails,database for sms marketing,online sellers,bulk email id,email data,candidate resume database,list of email ids,buy database online, activities actually profitable). Positioning, in turn, is all kinds of activities undertaken to improve the position of the website in organic search results. It can therefore be concluded that SEO is part of positioning and these terms can be used interchangeably. There is one goal – to make the website’s position systematically climb up in the organic search results.

Positioning is a term created for the needs of the market. Its task is to familiarize a wider group of users with the essence of SEO activities. You can still find the statement that optimization activities only concern a qualitative approach to the website structure itself. This is not entirely true, the best proof of which will be the result of an audit commissioned by a professional company. During the audit, many factors influencing the website’s position in the organic search engine ranking will be checked. Yes, there will be room for technical aspects, the structure of the website or the quality of the content available to users, but the issue of correct linking and external factors (embedded outside the website, but having an impact on it) will also play a significant role in the report. It is worth bearing in mind that SEO activities are multi-level – they consist of a number of activities performed directly on the website and outside it. It is on this basis that the division into on-page SEO and off-page SEO can be made.

The SEO strategy should be closely matched to the requirements of each website. There is no need to convince anyone that other optimization requirements will be dedicated to the news service, other challenges are faced by the owner of an online store with several thousand products, and still other optimization measures must be taken in the case of a website that briefly presents the company’s offer. In each of the above-mentioned situations, the scale and scope of the optimization work carried out will be different. A lot depends, among other things, on the initial condition of the website, and it can be determined by conducting a professional and detailed SEO audit.

However, there are several universal directions of actions that must be taken when planning the overall optimization of a website in terms of its friendliness to search supplier database,amibroker data provider,nse data provider,mobile phone number list,bulk database,teacher database,companies email id list,online seller in Australia,email directory Australia,b2b data companies,list of companies in Australia with contact details xls,b2b contacts database,call list of mobile number,bangalore database, engine robots. Optimization activities can be carried out on several levels:

directly in the page content (optimization may be, for example, saturated school database,email list download,email data provider,student database,buying leads online,email list Australia,b2b databases,it companies database,database company,Australian company database,email id list of companies, with key phrases, which will be later positioned),

website structure (any changes to its architecture, headers, navigation elements)
in terms of website usability and user-friendliness (e.g. loading time of specific subpages),
optimizing the link profile.
As you can see in the above calculation, SEO activities are extensive. When planning a strategy, you need to take into account both the optimization of the website for robots and users, as well as link profile shaping. Optimization is related to positioning and although one can exist without the other, it can bring the expected results only when paired.

Anyone who thinks about implementing positioning and optimization on their website should know that website positioning can be done in many different ways. Some activities are generally recognized as correct and ethical, but there are also those that Google does not recognize, and moreover – may even impose a penalty on the website, for example, for an unnatural lincompanies database Australia,Australia email list 2020,2020 Australian Mobile Number & Email Database,business email list xls 2020 Australia,buy email database 2020,business mailing list,contact lists,buy sales leads,b2b data,b2b contact lists,buy travel leads,leads provider in Australia,msme database,buy leads for your business,mobile phone number database,share market traders database,database provider in delhi,free buy leads,email database Australia download, profile. Looking at the methods used by positioners, which have been popular in recent years, two trends stand out – black hat SEO and white hat SEO. However, some people pay attention to one more technique, namely gray hat SEO.

As you can imagine, the most desired actions (at least according to Google) are white hat SEO. Positioning websites using only such a strategy, however, is extremely time-consuming and requires huge expenditure, which in turn means that many people risk switching to the dark side of the force. Black hat SEO is much more risky and involves trying to deceive the search engine’s pan Australia database,database for school management system,mobile numbers database,trader database,online shoppers database,corporate companies database,list of gmail addresses,whatsapp mobile number database,whatsapp number database,database seller,Australia pincode database,list of schools in hyderabad with email addresses, algorithms. With any luck, it may be successful, but the positions achieved in this way are rarely permanent. So what is gray hat SEO? This technique can be referred to as Google Guideline Gap Search. In this way, you can achieve the expected results, but you need to constantly carry out audits and be up to date with the latest news from the SEO world and what updates are introduced in search engine algorithms.

This is a proposal for everyone who always follows the rules and has never broken even the most important point of the regulations. This type of positioning uses only fully legal techniques approved by Google. Achieving high positions in the ranking of organic results occurs gradually, using the method of small steps. You have to wait a bit for the site to be in satisfactory positions, but once it reaches the top positions, the chances of it remaining in it for a long time are quite high.

Techniques belonging to white hat SEO include building content based not only on unique and valuable content, but also graphics, infographics, charts or tests that are of direct value for the recipient, optimization of the website code, paying attention to headings, appropriate page email list online,get travel leads,travel leads provider,list of email ids of students,Australian whatsapp numbers,school database in excel,traders database,Australian mobile number database,school database maharashtra,companies providing data entry work from home,personal loan customer data,.marketing email,car owner database delhi, structure or loading time of specific subpages. A professionally conducted SEO audit will show shortcomings in this matter on the website, which in turn will allow for the introduction of beneficial changes.

When using white hat SEO in your activities, it is worth remembering not to focus on meeting the expectations of search engine robots. The ideal situation is one in which the user looking for unique content on the website is in the center of interest and the website is created in truecaller database download,bangalore database provider,database for employers Australia,flipkart database,handicrafts buyers email address,hyderabad doctors database,Australian email id list download,Australian nri database,company email database,b2b contacts,database for sale,import export database,students database,b2b contact database, such a way as to meet its requirements as much as possible. There is a good chance that the website will be high in the ranking of organic search results when it has extensive and unique content supplemented with interesting graphics, will be characterized by a clear structure, and will also have the correct code.

Black hat SEO is a complete opposite of the techniques accepted by Google used to optimize and position websites. Any black hat SEO activity has nothing to do with ethics. pune doctors database,mumbai builders database,cell number database,bangalore companies email database,hni database delhi ncr,chennai database provider chennai tamil nadu,database provider in kolkata,builders database in chennai,pin code wise mobile number database,data for telecalling,database of schools in bangalore,Australian whatsapp number database, In this case, the end justifies the means. However, even if the goal is achieved, there is no guarantee for how long.

Black hat SEO is often used, among others, spamming, publishing a mass amount of content, the quality of which leaves a lot to be desired and at first glance you can see that this content is created exclusively for the needs of search engine robots and in no way brings substantive value to the user . Black hat SEO is also about duplicating content, buying external links leading to the site and artificial linking. SWLs, i.e. link exchange systems, were extremely popular some time ago, but nowadays they are being abandoned more and more.

A common practice in black hat SEO techniques is to saturate the content on the website with key phrases that are most popular among users. The effect of such calling data for personal loan,unique database,buy truecaller database,corporate companies in mumbai database,hr database mumbai,car owner database,mobile number database pune pune maharashtra,jharkhand mobile number database,data vendor in mumbai,architects database Australia,hni database provider in mumbai,surat mobile number database, actions is usually such that the content available on the website is not suitable for human reading. It can only satisfy search engine robots, although the algorithm seems to be more and more sensitive to this type of activity.

Since it has already been explained what white hat SEO and black hat SEO are, it’s time to reveal the secret about the activities of gray hat SEO. This phenomenon seems ludhiana mobile numbers database,students database providers in Australia,pune companies directory,raipur mobile number database,bulk sms database,student database provider in kolkata,all Australia database excel format,email database kerala,businessman contact number in lucknow,hni clients database ahmedabad,buy hyderabad mobile number database, to be an interesting compromise between aggressive and dangerous practices behind black hat SEO and a long period of waiting for any results, which is very often the case of white hat SEO techniques.

Gray hat SEO is a proposition for people who like to experiment. Google algorithms, although refined down to the smallest detail, may nevertheless have some data for calling in kanpur,bangalore doctors database,jee student database 2020,neet student database 2020,buy companies database,nse data provider Australia,salaried person database,bangalore companies database,database companies in bangalore, gaps that an experienced SEO expert is able to catch and use by carrying out a number of various tests to bring his website positioned to the forefront of organic results.

The field for the development of gray hat SEO is also provided by Google itself, which in many respects leaves a wide field for interpretation whether some of the activities carried out as part of positioning and optimization are ethical or not. The fact that the risk of positioning with gray database provider in jaipur,corporate database delhi,sme database Australia,b2b database companies in bangalore,student data provider in delhi,buy business persons contact numbers hyderabad,chennai database, hat SEO techniques is lower than in the case of black hat SEO does not mean that you should feel completely safe. Always somewhere in the back of your head you have to be aware that the risk of applying a filter is still in the air and you need to take the next steps on the ladder to reach top results very carefully.

As you can see based on the information provided in the previous paragraph, there is a lot of optimization and positioning strategies for websites. Some of them are completely ethical and universally accepted by Google, while when using black hat SEO methods, you must database providers in pune,students database kerala,database company in mumbai,consumer database for sale,email marketing b2b lists,cfo email database,buy database delhi,email database delhi,b2b business database,database providers in Australia, constantly be on your guard and reckon with the fact that when Google detects an attempted fraud, it may impose a severe penalty on a specific website in the form of a filter.

People who, although slightly familiar with the subject of positioning and optimization of websites, will certainly intuitively sense that the actions taken will depend on many factors, including the adopted marketing goals, the starting position of the website, its size or business profile. buy Australia whois database,data provider in delhi,student database for sale,stock market data provider,data provider in delhi ncr,email database price,nri contact list,email marketing,email database ahmedabad,online buyers database in Australia, The adopted positioning and optimization strategy should be tailored to a specific website each time, because only then it has a chance to bring beneficial effects in the form of better and better search engine ranking positions. The choice of operating methodology will also be influenced by whether the website operates nationwide or only locally.

The SEO strategy is a series of precisely planned and implemented actions, thanks to which the position in organic search results for specific phrases is to significantly improve. In this case, activities carried out directly within the website can be distinguished. It is then called on-page activities. Another aspect is activities outside the website itself, in this case off-page activities come to the fore. Positioning may be aimed at strengthening the position only for the main phrases, the most popular ones, which are eagerly searched by a huge group of users on a monthly basis (not in every case the implementation of such a planned strategy will be able to be successful) or positioning more complex phrases – the so-called . long tail positioning. What type of strategy will work in a specific case,

A meticulous audit should be the basis of any well-planned action strategy in the case of website positioning and optimization. The purpose of such activities is to check the condition of the website. Without an audit, the positioner will wander in the dark when creating a strategy. construction email database,doctor database Australia,Australia networking database,email database chennai,customer email database,Australian students email database,buy b2b data,get email list for marketing,buy ceo email lists,lawyers database Australia,online shoppers database Australia,database of teachers,nurse practitioner email database, The disease can be effectively treated only when an accurate diagnosis is made, and this diagnosis can be made by the doctor only on the basis of the results of previous tests. It is similar with creating and implementing strategies for positioning and optimizing a website. Conducting a detailed audit will allow you to learn about the weaknesses of the website, which you will need to focus on in a special way when optimizing.

A properly conducted audit should end with the preparation of a detailed report. Depending on the information presented in the report, the positioner may evaluate further activities aimed at optimizing the website in terms of specific phrases, so that as a result of the activities carried out, the positions on which the website is displayed in organic search results will improve. In order to be buy pharma companies database,buy college student database,buy student data,data of school students,database service providers in Australia,Australian business database,Australian consumer database,Australian b2b database,Australian b2c database, able to specifically define the goals and the chances of their success, you need to check, among other things, the starting positions of the phrases. The strategy will be different in a situation where the website is in the top ten search results and it is close to reaching TOP10, and other actions will be taken when the website is currently in very distant positions.

Positioning nationwide is one of the strategies dedicated to websites operating throughout the country. It requires quite a lot of money, but as a result, you can reach property buyer database,database vendors in bangalore,mobile no data provider,pharmaceutical companies email list,Australia state city database, a large number of new users. Such a positioning strategy should be decided by everyone who works in the area of ​​online services or runs an online store.

In addition to nationwide companies, the network also includes entrepreneurs operating locally. Hairdresser, beautician, car mechanic, lawyer or dentist are just some examples of industries in which the best solution is local positioning covering a specific city or region. Positioning b2b data purchase,buy phone number database,email database bangalore,investors database in Australia,buy college students database,coimbatore students database,mobile database,buy student database,buy fresher candidates database, your site on the local market is definitely less expensive than global positioning. This is due to, among other things, less effort. The first effects of the implementation of the positioning and optimization strategy on the local market can be observed relatively quickly. A well-optimized and properly complemented Google business card will be of great help in this case.

Effective positioning is a large-scale activity that includes the optimization of both factors directly related to a given website (on-page) and off-page (off-page). Focusing on just one type of activity won’t be as effective as combining them. Hardly anyone realizes that when ranking buy karnataka database,justdial database for sale,data selling companies,policybazaar database,property owners database dubai,school student database in excel format,commodity market traders mobile database,bpo candidates database, natural search results, robots scanning the content of a website pay attention to about two hundred different aspects. Some of them are on the website, as well as off-site, for which the administrator’s influence is quite limited, although it is still possible to optimize, for example, activities in social media.

The improvement of the website’s position in organic search results is possible thanks to the correct optimization of internal and external factors. In the case of some airtel client database,data selling companies in delhi,data entry project provider,get company data,private company data providers,12th students database 2020,10th students database 2020,student database mumbai,business database, industries, it may even turn out that the optimization itself is enough to break out into key positions and you will not have to invest in an extensive positioning strategy based on developing a diversified profile of external links leading to your website.

Whether a page shows up high in organic search results or is at the bottom of the organic search results largely depends on the content of the site itself. Technical aspects are also important. Incorrect code can mess up a lot in this matter, as well as an incorrect page structure. delhi businessman contact details,corporate email database,canada email database,Buy Australia database,Buy Australia email database,Buy Australia mobile database,Buy Australian mobile database,prepare a table for maintaining school database, The correction of errors in the code has often translated into a quick improvement in the position in natural search results. Therefore, it is worth taking a moment to get acquainted with the availability of the website for search engine robots, whether the correct architecture has been used on the website, whether the content is attractive to users, or rather optimized only for the requirements of search engine robots.

In addition to the issues that should be improved directly on the website, there are also many off-page activities that are part of off-page SEO. Many people treat them neglectfully, which is quite a serious mistake. Off-page factors are an inherent element of SEO activities, without which achieving the intended results may not only be much more difficult, but in some cases even completely impossible us mobile phone number database,hni database mumbai xls,how to get details of a number,jio customer database download,ladies whatsapp number,tamil movies database chennai tamil nadu 600032,list of mobile numbers in hyderabad, to achieve. In this matter, it is worth looking at the profile of links leading to the website (it is important not only their number, but also the maximum diversification of the sources they come from), creating a cohesive and devoted community around the website – the more regular users, the better and whether the website is trustworthy.

Read: off site factors in SEO

It may seem that the operation of an Internet search engine is very complicated and understanding the rules is available only to specialists in positioning and find mobile number data sim,whatsapp numbers for chat,jee student database 2018,personal loan data delhi,salary database,database of high schools in the us,bangalore companies database xls,whatsapp number,sme database Australia download, optimization. Without going into too much technical aspects, it is worth mentioning that displaying a complete list of search results, which is a response to a user’s question, is preceded by three segments of activities, among which the following should be mentioned:

website scanning,
stacking the index,

displaying search results.Search engine robots scan websites every day in search of new content that appeared on them. The algorithm of actions is extremely complicated and consists of a huge number of variables. Once the pages are thoroughly screened (of course, only those that allow search engine robots to access the code), the ranking is arranged. When a user searches for specific how to check insurance status of a car,business persons contact numbers in hyderabad,list of database companies in hyderabad,2 students database kerala,europe email database,list of companies in malaysia with email address,hong kong business directory database, information in a search engine, the search engine returns a specific list of websites in response to a question containing key phrases. How is the ranking made? As mentioned above, there are about 200 variables. Listing all of them would be very time-consuming, so it is worth focusing on several aspects that have a large impact on the success of the implemented SEO activities.

1. Content available on the site
For many years, the value of content on the site has been significantly underestimated. Duplicating content, mass content of poor quality or scraps of information provided to users that have long since lost their relevance – such were the practices not so long ago, when most bahrain email database free,free nigerian email database,punjab mobile number database free download,student mobile number database free download,free b2b data,egg donor database Australia,list of it companies in hyderabad with email ids, activities focused on obtaining as many links as possible. Now it is known that the optimization of the content on the website is an integral part of the SEO strategy.

2. The tags on the page
One of the page tags that should never be forgotten is the <title> tag. It allows the search engine robots to precisely define the subject of the website and appear in the search results. list of pharma companies hr mail id,list of email ids of companies,email database free,nri email list free,email marketing database dubai,college database,primary teacher database,list of it companies in nagpur with email id,student data, It is worth creating a tagging that includes relevant keywords, the closer they are to the beginning, the better.

3. Meta description
This description is important both for its value for positioning and its value in use. It is displayed in search results, so that every user can read it, even before deciding email id database mumbai free download,email contact number list,online buyers database free download,list of companies in mumbai with email id pdf,list of software companies in mumbai with email id,mobile no database free, to go to a specific website.

4. URLs and their meaning
The url may seem insignificant. It turns out, however, that it is a bit different and it is worth making sure that url’s are properly optimized. Users are more whois database,mcx data provider in Australia,list of doctors in command hospital lucknow,mass mailing software Australia,list of doctors with mobile numbers,free mobile number database mumbai,mobile number database free download, likely to click on friendly url’s. The best solution is when a glance at the web address allows you to accurately determine the content of the site.

5. Matching the graphics
When placing graphics on a website that undeniably increase the value of the content, you need to remember to match them well. They cannot be too large, because then they will adversely affect the loading speed of the website.

6. Internal linking
This is the last point that requires special attention. mobile number database pdf free download,free mobile number database,email database collection,Australian company database free download,Australian songs database,download email database xls,email address database free download, Correctly distributed internal linking makes navigation on the website much easier.

Read about internal linking

The content available on the website is extremely important. Each website administrator should make every effort to present unique and up-to-date content. sri lanka mobile number database,pen pal email list,email address database Australia free download,mumbai architects list with email id,free company database Australia,mobilink jazz mobile number database free download, However, this is not enough. In order for the website to be displayed high in organic search results, the presented content must be optimized in the right way.

Many people wonder how to achieve a balance between the user’s needs and the requirements of robots scanning the Internet space every day, which, list of architects in delhi with email id pdf,phone number database search,uttar pradesh mobile number database free,college students database in excel,truecaller database,free email database bangalore,Australian email database xls free download, based on the collected information, arrange the ranking of pages presented in organic search results into specific phrases.

One of the factors of great importance for the position on which the page will be ranked in the search engine is the degree of optimization of the content on it. It is worth bearing in mind that the quality of content may affect the ranking position both directly (in this respect, global product database,12th students database 2019,99datacd reviews,Australian girls mobile number,vip mobile number list,email database Australia a significant influence is played by, among others, the optimal rate of saturation of the content with key phrases) and indirect – the quality of the content influences the behavior of users. How much time the internet user will spend on the website, what the bounce rate looks like – these are just some of the issues important from the point of view of Google robots.

If you want to contribute to the fact that the content presented on the website has a positive impact on the search engine ranking, it is worth ensuring that it is comprehensive. The more the article exhausts the topic, the better – especially for the internet user looking for specific and database,matrimony database,private credit database,new movers database,petrochemical database,can i sell my customer database, complete information. The more a user engages with the content on the website, the more time they will spend on it and the lower the bounce rate will be. However, you can’t get too carried away when completing voluminous content. Originality plays a key role, apart from their length. Copying news, descriptions, or articles available elsewhere, rather than helping your site reach key search ranking positions, can do a lot of harm.

SEO – such and any other abbreviation, initially sounds mysterious and incomprehensible. It is only three letters, and there are a number of actions behind them that are to make a specific website much more visible on the web, and thanks to this, many more users will have the opportunity to find it. Whether the conversion will take place, and how long Internet users stay on the website will largely depend on the offer, but in order to be able to read it at all, they must first find it in some way.

There are several channels from which you can acquire new customers. These are:

natural search results,
paid search results,
display ads,
social media,
links from other websites on the web.
Natural search results are the most advantageous, because completely free. How to achieve high positions in organic? Positioning a website is one thing. The second issue is SEO, i.e. Search Engine Optimization – website optimization.

Each search engine follows specific guidelines, arranging a page ranking, which is a response to a question asked by the user. For years, Google has been the largest search engine used by millions of people every day. Google’s Webmaster Guidelines are principles that should be followed when creating and maintaining a website. Compliance with them will make your website friendlier to search engine robots – and this in turn will translate into a higher position in the ranking.

Why every website needs SEO?
The greater the Internet traffic within the website, the greater the probability that the entrepreneur will achieve his goals, which may be different, because it is not always only about selling specific goods or services. User acquisition takes place using various channels.

The division can be made along the line that marks the user acquisition cost:

organic traffic,
ad traffic,
traffic from social media (in this case, it can be both free and paid).
By checking the website statistics (this can be done, for example, by implementing the Google Analytics plug-in in the source code), the website administrator can easily (all data is presented on friendly charts) to check which channels users most often find on their website.

This is important because, on the basis of the data, it can be assumed that:

Investments will be made in the development of the most popular channels for acquiring visitors to the website in order to increase the number of visitors through this particular channel
it is necessary to invest in activities within the remaining channels so that the diversification of traffic sources within the service is as large as possible.
In a large number of cases, it may turn out that a large proportion of users come to the site from organic traffic. This is the case when the page already shows relatively high in natural search results. This movement is very valuable, so it is worth taking special care of it.

Organic traffic is traffic created by search engines. Every day, users look for information, services or products on the web. They can go directly to the site, but to do this, they need to know its address beforehand. Often times, they do not have a specific place where they would like to go, so they enter the search terms they are interested in in the search box. There are several search engines on the market that are popular with users from all over the world.

They include, but are not limited to:

Google,
Bing,
Yahoo,
Baidu.
For a long time, the most recognizable among this group is the Google search engine. It has gained a solid position in the market and there is no indication that any of the other search engines will have a chance to threaten it, at least not in the near future. The available statistics show that Google is responsible for as much as 90% of organic traffic.

Why are search engines so popular? Above all, they are easy to use. For example – someone wants to find a hairdressing salon in their area. All he has to do is enter the phrase hairdresser + location in the search field, and after a short while he will receive a feedback list with the websites of hairdressing salons. It is faster and, above all, more convenient than browsing the telephone book, which was popular in the last century. For some, however, it is still a mystery what influences the order in which the search results are displayed. A sharp mind will quickly realize that the order is not random and that the alphabetical order is not responsible for specific items.

The Google search engine, because taking into account the percentage share in the market, it is primarily worth focusing on it, it uses robots which, based on detailed algorithms, scan websites every day and, based on the collected information, arrange a ranking for specific phrases searched by users . Anyone who is interested in which key phrases related to their industry are most frequently searched by Internet users can use applications and programs that provide such statistics. Among other things, the completely free Google Keyword Planner is popular.

Why is it worth tracking keyword popularity? This is important for at least several reasons. Knowing the most popular keywords, you gain information about what specifically Internet users are looking for. It may happen that a shoe store, everywhere on the website publishes the phrase “shoes”, and the owner is completely unaware of how much traffic he is losing, because many people looking for flip-flops, sneakers or sneakers enter the search term “shoes “. This is where we come to the first part of the answer to why every website needs SEO.

Read: how to choose keywords for positioning
Appropriate optimization of the website and development of the link profile will contribute to the fact that the traffic on the website will be higher. However, for this to happen, a thorough SEO audit must be performed beforehand . Keyword analysis is essential to help define a strategy for further action. SEO activities mean more traffic on the website, and more traffic on the website (especially the valuable one) means better conversion, and thus, greater profits for the company.

It is worth bearing in mind that the internet community is becoming increasingly lazy. A website that doesn’t show up on the first page of search results is losing a lot. Few, in search of an answer to a question that bothers them, will browse through subsequent subpages, unless the first one does not find a satisfactory answer, although this happens relatively rarely. Introducing the website to the top positions opens up completely new horizons for it. How can this be done? It is worth making friends with SEO activities, not only for a moment, but in the long term.

Who should be tempted by an audit and SEO activities? In order to bring specific benefits, an SEO strategy must be created with a specific website in mind. A small website will require less effort than a huge website with thousands of subpages. However, the real value for the amount of traffic coming from organic search results can be seen in both cases.

Positioning and all kinds of SEO activities are a valuable proposition for a wide range of clients, regardless of their business profile. Everyone will benefit from the implementation of optimization recommendations, although perhaps to a slightly different extent.

large enterprises – better online visibility is not only a chance for more customers per month, but also a greater probability of establishing permanent cooperation with valuable contractors,
small companies – especially those with a small range of operations, must make the most of the potential of internet marketing, as it is often the only chance to develop and attract new customers.
startups – at the very beginning of the company’s operations, the budget is usually quite limited. Website optimization allows you to attract new customers at a relatively low cost, who are an opportunity for the development of the company.

bloggers – although they can promote their websites in various ways, users are increasingly looking for professional knowledge with the help of search engines and it is worth remembering. Bloggers, knowing how the search engine works, can immediately create content that positively influences the ranking of search results.
SEO vs positioning – what are the differences?
In everyday language, it is common for certain expressions to be used interchangeably. Sometimes it doesn’t really matter, other times on the contrary – it can cause considerable confusion and multiply ambiguities around the subject matter. How does this matter in the case of positioning and SEO. Unfortunately, the terms are still unclear for most entrepreneurs who want their websites to be among the top organic search results. What do the different terms mean and what is the difference between them?

SEO, as already mentioned above, Search Engine Optimization, i.e. optimization of the website in terms of the requirements set by search engines (most often activities are limited to optimizing the website according to Google’s guidelines – as shown by the results of numerous studies, it is from this search engine every day is used by the largest number of users, which makes the optimization activities actually profitable). Positioning, in turn, is all kinds of activities undertaken to improve the position of the website in organic search results. It can therefore be concluded that SEO is part of positioning and these terms can be used interchangeably. There is one goal – to make the website’s position systematically climb up in the organic search results.

Positioning is a term created for the needs of the market. Its task is to familiarize a wider group of users with the essence of SEO activities. You can still find the statement that optimization activities only concern a qualitative approach to the website structure itself. This is not entirely true, the best proof of which will be the result of an audit commissioned by a professional company. During the audit, many factors influencing the website’s position in the organic search engine ranking will be checked. Yes, there will be room for technical aspects, the structure of the website or the quality of the content available to users, but the issue of correct linking and external factors (embedded outside the website, but having an impact on it) will also play a significant role in the report. It is worth bearing in mind that SEO activities are multi-level – they consist of a number of activities performed directly on the website and outside it. It is on this basis that the division into on-page SEO and off-page SEO can be made.

The most important components of SEO
The SEO strategy should be closely matched to the requirements of each website. There is no need to convince anyone that other optimization requirements will be dedicated to the news service, other challenges are faced by the owner of an online store with several thousand products, and still other optimization measures must be taken in the case of a website that briefly presents the company’s offer. In each of the above-mentioned situations, the scale and scope of the optimization work carried out will be different. A lot depends, among other things, on the initial condition of the website, and it can be determined by conducting a professional and detailed SEO audit.

However, there are several universal directions of actions that must be taken when planning the overall optimization of a website in terms of its friendliness to search engine robots. Optimization activities can be carried out on several levels:

directly in the page content (optimization may be, for example, saturated with key phrases, which will be later positioned),

website structure (any changes to its architecture, headers, navigation elements)
in terms of website usability and user-friendliness (e.g. loading time of specific subpages),
optimizing the link profile.
As you can see in the above calculation, SEO activities are extensive. When planning a strategy, you need to take into account both the optimization of the website for robots and users, as well as link profile shaping. Optimization is related to positioning and although one can exist without the other, it can bring the expected results only when paired.

SEO techniques – white hat, gray hat, black hat
Anyone who thinks about implementing positioning and optimization on their website should know that website positioning can be done in many different ways. Some activities are generally recognized as correct and ethical, but there are also those that Google does not recognize, and moreover – may even impose a penalty on the website, for example, for an unnatural link profile. Looking at the methods used by positioners, which have been popular in recent years, two trends stand out – black hat SEO and white hat SEO. However, some people pay attention to one more technique, namely gray hat SEO.

As you can imagine, the most desired actions (at least according to Google) are white hat SEO. Positioning websites using only such a strategy, however, is extremely time-consuming and requires huge expenditure, which in turn means that many people risk switching to the dark side of the force. Black hat SEO is much more risky and involves trying to deceive the search engine’s algorithms. With any luck, it may be successful, but the positions achieved in this way are rarely permanent. So what is gray hat SEO? This technique can be referred to as Google Guideline Gap Search. In this way, you can achieve the expected results, but you need to constantly carry out audits and be up to date with the latest news from the SEO world and what updates are introduced in search engine algorithms.

White hat SEO – ethical actions above all
This is a proposal for everyone who always follows the rules and has never broken even the most important point of the regulations. This type of positioning uses only fully legal techniques approved by Google. Achieving high positions in the ranking of organic results occurs gradually, using the method of small steps. You have to wait a bit for the site to be in satisfactory positions, but once it reaches the top positions, the chances of it remaining in it for a long time are quite high.

Techniques belonging to white hat SEO include building content based not only on unique and valuable content, but also graphics, infographics, charts or tests that are of direct value for the recipient, optimization of the website code, paying attention to headings, appropriate page structure or loading time of specific subpages. A professionally conducted SEO audit will show shortcomings in this matter on the website, which in turn will allow for the introduction of beneficial changes.

When using white hat SEO in your activities, it is worth remembering not to focus on meeting the expectations of search engine robots. The ideal situation is one in which the user looking for unique content on the website is in the center of interest and the website is created in such a way as to meet its requirements as much as possible. There is a good chance that the website will be high in the ranking of organic search results when it has extensive and unique content supplemented with interesting graphics, will be characterized by a clear structure, and will also have the correct code.

Black hat SEO – risk for the brave
Black hat SEO is a complete opposite of the techniques accepted by Google used to optimize and position websites. Any black hat SEO activity has nothing to do with ethics. In this case, the end justifies the means. However, even if the goal is achieved, there is no guarantee for how long.

Black hat SEO is often used, among others, spamming, publishing a mass amount of content, the quality of which leaves a lot to be desired and at first glance you can see that this content is created exclusively for the needs of search engine robots and in no way brings substantive value to the user . Black hat SEO is also about duplicating content, buying external links leading to the site and artificial linking. SWLs, i.e. link exchange systems, were extremely popular some time ago, but nowadays they are being abandoned more and more.

A common practice in black hat SEO techniques is to saturate the content on the website with key phrases that are most popular among users. The effect of such actions is usually such that the content available on the website is not suitable for human reading. It can only satisfy search engine robots, although the algorithm seems to be more and more sensitive to this type of activity.

Gray hat SEO – a compromise between black hat SEO and white hat SEO
Since it has already been explained what white hat SEO and black hat SEO are, it’s time to reveal the secret about the activities of gray hat SEO. This phenomenon seems to be an interesting compromise between aggressive and dangerous practices behind black hat SEO and a long period of waiting for any results, which is very often the case of white hat SEO techniques.

Gray hat SEO is a proposition for people who like to experiment. Google algorithms, although refined down to the smallest detail, may nevertheless have some gaps that an experienced SEO expert is able to catch and use by carrying out a number of various tests to bring his website positioned to the forefront of organic results.

The field for the development of gray hat SEO is also provided by Google itself, which in many respects leaves a wide field for interpretation whether some of the activities carried out as part of positioning and optimization are ethical or not. The fact that the risk of positioning with gray hat SEO techniques is lower than in the case of black hat SEO does not mean that you should feel completely safe. Always somewhere in the back of your head you have to be aware that the risk of applying a filter is still in the air and you need to take the next steps on the ladder to reach top results very carefully.

Choosing an SEO strategy – check what your website needs
As you can see based on the information provided in the previous paragraph, there is a lot of optimization and positioning strategies for websites. Some of them are completely ethical and universally accepted by Google, while when using black hat SEO methods, you must constantly be on your guard and reckon with the fact that when Google detects an attempted fraud, it may impose a severe penalty on a specific website in the form of a filter.

People who, although slightly familiar with the subject of positioning and optimization of websites, will certainly intuitively sense that the actions taken will depend on many factors, including the adopted marketing goals, the starting position of the website, its size or business profile. The adopted positioning and optimization strategy should be tailored to a specific website each time, because only then it has a chance to bring beneficial effects in the form of better and better search engine ranking positions. The choice of operating methodology will also be influenced by whether the website operates nationwide or only locally.

The SEO strategy is a series of precisely planned and implemented actions, thanks to which the position in organic search results for specific phrases is to significantly improve. In this case, activities carried out directly within the website can be distinguished. It is then called on-page activities. Another aspect is activities outside the website itself, in this case off-page activities come to the fore. Positioning may be aimed at strengthening the position only for the main phrases, the most popular ones, which are eagerly searched by a huge group of users on a monthly basis (not in every case the implementation of such a planned strategy will be able to be successful) or positioning more complex phrases – the so-called . long tail positioning. What type of strategy will work in a specific case,

SEO audit – the basis of a positioning strategy tailored to a specific website
A meticulous audit should be the basis of any well-planned action strategy in the case of website positioning and optimization. The purpose of such activities is to check the condition of the website. Without an audit, the positioner will wander in the dark when creating a strategy. The disease can be effectively treated only when an accurate diagnosis is made, and this diagnosis can be made by the doctor only on the basis of the results of previous tests. It is similar with creating and implementing strategies for positioning and optimizing a website. Conducting a detailed audit will allow you to learn about the weaknesses of the website, which you will need to focus on in a special way when optimizing.

A properly conducted audit should end with the preparation of a detailed report. Depending on the information presented in the report, the positioner may evaluate further activities aimed at optimizing the website in terms of specific phrases, so that as a result of the activities carried out, the positions on which the website is displayed in organic search results will improve. In order to be able to specifically define the goals and the chances of their success, you need to check, among other things, the starting positions of the phrases. The strategy will be different in a situation where the website is in the top ten search results and it is close to reaching TOP10, and other actions will be taken when the website is currently in very distant positions.

Global positioning – a proposal for nationwide players
Positioning nationwide is one of the strategies dedicated to websites operating throughout the country. It requires quite a lot of money, but as a result, you can reach a large number of new users. Such a positioning strategy should be decided by everyone who works in the area of ​​online services or runs an online store.

SEO in the local market
In addition to nationwide companies, the network also includes entrepreneurs operating locally. Hairdresser, beautician, car mechanic, lawyer or dentist are just some examples of industries in which the best solution is local positioning covering a specific city or region. Positioning your site on the local market is definitely less expensive than global positioning. This is due to, among other things, less effort. The first effects of the implementation of the positioning and optimization strategy on the local market can be observed relatively quickly. A well-optimized and properly complemented Google business card will be of great help in this case.

Website optimization – off-page and on-page factors
Effective positioning is a large-scale activity that includes the optimization of both factors directly related to a given website (on-page) and off-page (off-page). Focusing on just one type of activity won’t be as effective as combining them. Hardly anyone realizes that when ranking natural search results, robots scanning the content of a website pay attention to about two hundred different aspects. Some of them are on the website, as well as off-site, for which the administrator’s influence is quite limited, although it is still possible to optimize, for example, activities in social media.

The improvement of the website’s position in organic search results is possible thanks to the correct optimization of internal and external factors. In the case of some industries, it may even turn out that the optimization itself is enough to break out into key positions and you will not have to invest in an extensive positioning strategy based on developing a diversified profile of external links leading to your website.

On-page factors that should be optimized
Whether a page shows up high in organic search results or is at the bottom of the organic search results largely depends on the content of the site itself. Technical aspects are also important. Incorrect code can mess up a lot in this matter, as well as an incorrect page structure. The correction of errors in the code has often translated into a quick improvement in the position in natural search results. Therefore, it is worth taking a moment to get acquainted with the availability of the website for search engine robots, whether the correct architecture has been used on the website, whether the content is attractive to users, or rather optimized only for the requirements of search engine robots.

Off-page factors
In addition to the issues that should be improved directly on the website, there are also many off-page activities that are part of off-page SEO. Many people treat them neglectfully, which is quite a serious mistake. Off-page factors are an inherent element of SEO activities, without which achieving the intended results may not only be much more difficult, but in some cases even completely impossible to achieve. In this matter, it is worth looking at the profile of links leading to the website (it is important not only their number, but also the maximum diversification of the sources they come from), creating a cohesive and devoted community around the website – the more regular users, the better and whether the website is trustworthy.

Read: off site factors in SEO
Effective SEO – what influences it?
It may seem that the operation of an Internet search engine is very complicated and understanding the rules is available only to specialists in positioning and optimization. Without going into too much technical aspects, it is worth mentioning that displaying a complete list of search results, which is a response to a user’s question, is preceded by three segments of activities, among which the following should be mentioned:

website scanning,
stacking the index,
displaying search results.
Search engine robots scan websites every day in search of new content that appeared on them. The algorithm of actions is extremely complicated and consists of a huge number of variables. Once the pages are thoroughly screened (of course, only those that allow search engine robots to access the code), the ranking is arranged. When a user searches for specific information in a search engine, the search engine returns a specific list of websites in response to a question containing key phrases. How is the ranking made? As mentioned above, there are about 200 variables. Listing all of them would be very time-consuming, so it is worth focusing on several aspects that have a large impact on the success of the implemented SEO activities.

1. Content available on the site
For many years, the value of content on the site has been significantly underestimated. Duplicating content, mass content of poor quality or scraps of information provided to users that have long since lost their relevance – such were the practices not so long ago, when most activities focused on obtaining as many links as possible. Now it is known that the optimization of the content on the website is an integral part of the SEO strategy.

2. The tags on the page
One of the page tags that should never be forgotten is the <title> tag. It allows the search engine robots to precisely define the subject of the website and appear in the search results. It is worth creating a tagging that includes relevant keywords, the closer they are to the beginning, the better.

3. Meta description
This description is important both for its value for positioning and its value in use. It is displayed in search results, so that every user can read it, even before deciding to go to a specific website.

The url may seem insignificant. It turns out, however, that it is a bit different and it is worth making sure that url’s are properly optimized. Users are more likely to click on friendly url’s. The best solution is when a glance at the web address allows you to accurately determine the content of the site.

5. Matching the graphics
When placing graphics on a website that undeniably increase the value of the content, you need to remember to match them well. They cannot be too large, because then they will adversely affect the loading speed of the website.

6. Internal linking
This is the last point that requires special attention. Correctly distributed internal linking makes navigation on the website much easier.

Read about internal linking
Optimizing the content on the website
The content available on the website is extremely important. Each website administrator should make every effort to present unique and up-to-date content. However, this is not enough. In order for the website to be displayed high in organic search results, the presented content must be optimized in the right way.

Many people wonder how to achieve a balance between the user’s needs and the requirements of robots scanning the Internet space every day, which, based on the collected information, arrange the ranking of pages presented in organic search results into specific phrases.

One of the factors of great importance for the position on which the page will be ranked in the search engine is the degree of optimization of the content on it. It is worth bearing in mind that the quality of content may affect the ranking position both directly (in this respect, a significant influence is played by, among others, the optimal rate of saturation of the content with key phrases) and indirect – the quality of the content influences the behavior of users. How much time the internet user will spend on the website, what the bounce rate looks like – these are just some of the issues important from the point of view of Google robots.

If you want to contribute to the fact that the content presented on the website has a positive impact on the search engine ranking, it is worth ensuring that it is comprehensive. The more the article exhausts the topic, the better – especially for the internet user looking for specific and complete information. The more a user engages with the content on the website, the more time they will spend on it and the lower the bounce rate will be. However, you can’t get too carried away when completing voluminous content. Originality plays a key role, apart from their length. Copying news, descriptions, or articles available elsewhere, rather than helping your site reach key search ranking positions, can do a lot of harm.

META sets (including titles) for each subpage
When optimizing a website, you also need to direct your attention towards META markers. The <title> tag and the <meta description> tag play a key role. Based on the meta description, the user can conclude what the topic of the page is. This description is included in the organic search results and is located directly below the title and address leading to the website. Getting high in search results is only half the battle. Champagne can only be drunk when high positions are combined with an increase in valuable traffic on the site. A user who enters a phrase that interests him / her in the search field receives a list of ten websites on each subpage of the search results. Which one he goes on doesn’t always depend on the position itself. Some users also pay attention to the META description. It is worth arranging it in such a way as to encourage the user to click. Call to action phrases can be used for this purpose.

There is one more important element, namely the <title> tag. When creating the titles of subpages on the website, it is worth using keywords directly related to their subject matter. A recommended practice is to put key phrases as close to the beginning of <title> as possible. Moderation and optimal use of the available signs are also important. A well-structured page title should contain 55 characters.

On-page link optimization (internal urls)
As already mentioned, it is important how internal linking looks inside the website. The more extensive a specific page is, the more important the optimization of internal links is. The basic form of internal linking facilitating navigation within the website is a properly built website menu. It is with its help that the user can move between the sections with one click.

A properly built menu should be plain text. Formerly, it was popular to create menus based on flash technology, but it has not worked well and nowadays, this type of activity is being abandoned.

It is worth remembering about one more way to expand internal linking, namely to include links to other subpages within the website in the content presented on the website. Of course, such placing of links in the content should be as natural and helpful as possible from the user’s point of view.

SEO vs graphics
Attractive content on a website is not only content. It is worth realizing that the more varied the content of the website is, the greater the chance that the attention of every single user who visits the website, whether accidentally or looking for specific information, will be retained for longer, and this will translate into extending the session time.

So what makes up the content of the website apart from the written word? These are, of course, various types of graphics – including photos, charts, presentations and posters. A person only needs a glance to find out what is on each graphic. Does it show a young man exercising in the park, or does it contain statistical data on the slaughter of cattle with a breakdown into specific voivodeships. Google search engine robots have a much more difficult task. They don’t have eyes, so they can’t see. So where do they get knowledge about the content of the images displayed on the website? Helpful in this are, among others alternative texts with which the optimized graphics should be additionally described.

Read: about optimizing graphics for SEO
Is SEO a one-time action?
Entrepreneurs’ awareness of the SEO activity in question is still residual. An unaware customer is a claim customer. Therefore, it is worthwhile to educate customers when conducting activities related to optimization and positioning of websites and disseminate information on the widest possible scale about what SEO is and what rights it follows. Thanks to the education of customers, it will be possible in the future to avoid complaints and astonishment on their faces at the information that both website positioning and its optimization from various angles are not one-off actions. On the contrary. In order for the implemented SEO strategy to bring the expected and lasting results, it should be constantly adapted to changes in the Google search engine algorithm.

A one-time audit and implemented recommendations will bring some improvement. However, as Google’s search engine algorithm is still being updated, be aware that they will not have a lasting effect over time. How long will they last? It is impossible to answer this question unequivocally, as the introduced updates of the algorithm are of great importance in this case.

So what to do to provide the website with the best positions in the long term? There is a solution to this. An SEO audit should be carried out from time to time. It is good to follow the information about the algorithm – when it is updated, you need to check how the changes translated into the page’s position in organic search results.

Reaching key positions in search results is a laborious and long-lasting task, but when you manage to achieve the goal set a few months earlier, there is a great joy and the prospect of an increasing number of customers who will visit the website every day. At this point, many website owners make the shameful mistake that is the beginning of the end of success. Getting a good result is one thing, but maintaining it over a long period of time is a completely different story.

Why you can’t enjoy success for too long, but you need to start planning your next activities as soon as possible? There are many reasons, below are a few of the most important.

The competition is not sleeping. An opponent who has failed (the fight for positions in organic search results is based on the 0-1 system, if one side rises to higher and higher positions, then at the expense of others, which are falling at that time) it will not be easy to lay down his arms – he will improve the strategy to be victorious on the next hit.

SEO – such and any other abbreviation, initially sounds mysterious and incomprehensible. It is only three letters, and there are a number of actions behind them that are to make a specific website much more visible on the web, and thanks to this, many more users will have the opportunity to find it. Whether the conversion will take place, and how long Internet users stay on the website will largely depend on the offer, but in order to be able to read it at all, they must first find it in some way.

There are several channels from which you can acquire new customers. These are:

natural search results,
paid search results,
display ads,
social media,
links from other websites on the web.
Natural search results are the most advantageous, because completely free. How to achieve high positions in organic? Positioning a website is one thing. The second issue is SEO, i.e. Search Engine Optimization – website optimization.

Each search engine follows specific guidelines, arranging a page ranking, which is a response to a question asked by the user. For years, Google has been the largest search engine used by millions of people every day. Google’s Webmaster Guidelines are principles that should be followed when creating and maintaining a website. Compliance with them will make your website friendlier to search engine robots – and this in turn will translate into a higher position in the ranking.

Why every website needs SEO?
The greater the Internet traffic within the website, the greater the probability that the entrepreneur will achieve his goals, which may be different, because it is not always only about selling specific goods or services. User acquisition takes place using various channels.

The division can be made along the line that marks the user acquisition cost:

organic traffic,
ad traffic,
traffic from social media (in this case, it can be both free and paid).
By checking the website statistics (this can be done, for example, by implementing the Google Analytics plug-in in the source code), the website administrator can easily (all data is presented on friendly charts) to check which channels users most often find on their website.

This is important because, on the basis of the data, it can be assumed that:

Investments will be made in the development of the most popular channels for acquiring visitors to the website in order to increase the number of visitors through this particular channel
it is necessary to invest in activities within the remaining channels so that the diversification of traffic sources within the service is as large as possible.
In a large number of cases, it may turn out that a large proportion of users come to the site from organic traffic. This is the case when the page already shows relatively high in natural search results. This movement is very valuable, so it is worth taking special care of it.

Organic traffic is traffic created by search engines. Every day, users look for information, services or products on the web. They can go directly to the site, but to do this, they need to know its address beforehand. Often times, they do not have a specific place where they would like to go, so they enter the search terms they are interested in in the search box. There are several search engines on the market that are popular with users from all over the world.

They include, but are not limited to:

Google,
Bing,
Yahoo,
Baidu.
For a long time, the most recognizable among this group is the Google search engine. It has gained a solid position in the market and there is no indication that any of the other search engines will have a chance to threaten it, at least not in the near future. The available statistics show that Google is responsible for as much as 90% of organic traffic.

Why are search engines so popular? Above all, they are easy to use. For example – someone wants to find a hairdressing salon in their area. All he has to do is enter the phrase hairdresser + location in the search field, and after a short while he will receive a feedback list with the websites of hairdressing salons. It is faster and, above all, more convenient than browsing the telephone book, which was popular in the last century. For some, however, it is still a mystery what influences the order in which the search results are displayed. A sharp mind will quickly realize that the order is not random and that the alphabetical order is not responsible for specific items.

The Google search engine, because taking into account the percentage share in the market, it is primarily worth focusing on it, it uses robots which, based on detailed algorithms, scan websites every day and, based on the collected information, arrange a ranking for specific phrases searched by users . Anyone who is interested in which key phrases related to their industry are most frequently searched by Internet users can use applications and programs that provide such statistics. Among other things, the completely free Google Keyword Planner is popular.

Why is it worth tracking keyword popularity? This is important for at least several reasons. Knowing the most popular keywords, you gain information about what specifically Internet users are looking for. It may happen that a shoe store, everywhere on the website publishes the phrase “shoes”, and the owner is completely unaware of how much traffic he is losing, because many people looking for flip-flops, sneakers or sneakers enter the search term “shoes “. This is where we come to the first part of the answer to why every website needs SEO.

Read: how to choose keywords for positioning
Appropriate optimization of the website and development of the link profile will contribute to the fact that the traffic on the website will be higher. However, for this to happen, a thorough SEO audit must be performed beforehand . Keyword analysis is essential to help define a strategy for further action. SEO activities mean more traffic on the website, and more traffic on the website (especially the valuable one) means better conversion, and thus, greater profits for the company.

It is worth bearing in mind that the internet community is becoming increasingly lazy. A website that doesn’t show up on the first page of search results is losing a lot. Few, in search of an answer to a question that bothers them, will browse through subsequent subpages, unless the first one does not find a satisfactory answer, although this happens relatively rarely. Introducing the website to the top positions opens up completely new horizons for it. How can this be done? It is worth making friends with SEO activities, not only for a moment, but in the long term.

Who should be tempted by an audit and SEO activities? In order to bring specific benefits, an SEO strategy must be created with a specific website in mind. A small website will require less effort than a huge website with thousands of subpages. However, the real value for the amount of traffic coming from organic search results can be seen in both cases.

Positioning and all kinds of SEO activities are a valuable proposition for a wide range of clients, regardless of their business profile. Everyone will benefit from the implementation of optimization recommendations, although perhaps to a slightly different extent.

large enterprises – better online visibility is not only a chance for more customers per month, but also a greater probability of establishing permanent cooperation with valuable contractors,
small companies – especially those with a small range of operations, must make the most of the potential of internet marketing, as it is often the only chance to develop and attract new customers.
startups – at the very beginning of the company’s operations, the budget is usually quite limited. Website optimization allows you to attract new customers at a relatively low cost, who are an opportunity for the development of the company.

bloggers – although they can promote their websites in various ways, users are increasingly looking for professional knowledge with the help of search engines and it is worth remembering. Bloggers, knowing how the search engine works, can immediately create content that positively influences the ranking of search results.
SEO vs positioning – what are the differences?
In everyday language, it is common for certain expressions to be used interchangeably. Sometimes it doesn’t really matter, other times on the contrary – it can cause considerable confusion and multiply ambiguities around the subject matter. How does this matter in the case of positioning and SEO. Unfortunately, the terms are still unclear for most entrepreneurs who want their websites to be among the top organic search results. What do the different terms mean and what is the difference between them?

SEO, as already mentioned above, Search Engine Optimization, i.e. optimization of the website in terms of the requirements set by search engines (most often activities are limited to optimizing the website according to Google’s guidelines – as shown by the results of numerous studies, it is from this search engine every day is used by the largest number of users, which makes the optimization activities actually profitable). Positioning, in turn, is all kinds of activities undertaken to improve the position of the website in organic search results. It can therefore be concluded that SEO is part of positioning and these terms can be used interchangeably. There is one goal – to make the website’s position systematically climb up in the organic search results.

Positioning is a term created for the needs of the market. Its task is to familiarize a wider group of users with the essence of SEO activities. You can still find the statement that optimization activities only concern a qualitative approach to the website structure itself. This is not entirely true, the best proof of which will be the result of an audit commissioned by a professional company. During the audit, many factors influencing the website’s position in the organic search engine ranking will be checked. Yes, there will be room for technical aspects, the structure of the website or the quality of the content available to users, but the issue of correct linking and external factors (embedded outside the website, but having an impact on it) will also play a significant role in the report. It is worth bearing in mind that SEO activities are multi-level – they consist of a number of activities performed directly on the website and outside it. It is on this basis that the division into on-page SEO and off-page SEO can be made.

The most important components of SEO
The SEO strategy should be closely matched to the requirements of each website. There is no need to convince anyone that other optimization requirements will be dedicated to the news service, other challenges are faced by the owner of an online store with several thousand products, and still other optimization measures must be taken in the case of a website that briefly presents the company’s offer. In each of the above-mentioned situations, the scale and scope of the optimization work carried out will be different. A lot depends, among other things, on the initial condition of the website, and it can be determined by conducting a professional and detailed SEO audit.

However, there are several universal directions of actions that must be taken when planning the overall optimization of a website in terms of its friendliness to search engine robots. Optimization activities can be carried out on several levels:

directly in the page content (optimization may be, for example, saturated with key phrases, which will be later positioned),

website structure (any changes to its architecture, headers, navigation elements)
in terms of website usability and user-friendliness (e.g. loading time of specific subpages),
optimizing the link profile.
As you can see in the above calculation, SEO activities are extensive. When planning a strategy, you need to take into account both the optimization of the website for robots and users, as well as link profile shaping. Optimization is related to positioning and although one can exist without the other, it can bring the expected results only when paired.

SEO techniques – white hat, gray hat, black hat
Anyone who thinks about implementing positioning and optimization on their website should know that website positioning can be done in many different ways. Some activities are generally recognized as correct and ethical, but there are also those that Google does not recognize, and moreover – may even impose a penalty on the website, for example, for an unnatural link profile. Looking at the methods used by positioners, which have been popular in recent years, two trends stand out – black hat SEO and white hat SEO. However, some people pay attention to one more technique, namely gray hat SEO.

As you can imagine, the most desired actions (at least according to Google) are white hat SEO. Positioning websites using only such a strategy, however, is extremely time-consuming and requires huge expenditure, which in turn means that many people risk switching to the dark side of the force. Black hat SEO is much more risky and involves trying to deceive the search engine’s algorithms. With any luck, it may be successful, but the positions achieved in this way are rarely permanent. So what is gray hat SEO? This technique can be referred to as Google Guideline Gap Search. In this way, you can achieve the expected results, but you need to constantly carry out audits and be up to date with the latest news from the SEO world and what updates are introduced in search engine algorithms.

White hat SEO – ethical actions above all
This is a proposal for everyone who always follows the rules and has never broken even the most important point of the regulations. This type of positioning uses only fully legal techniques approved by Google. Achieving high positions in the ranking of organic results occurs gradually, using the method of small steps. You have to wait a bit for the site to be in satisfactory positions, but once it reaches the top positions, the chances of it remaining in it for a long time are quite high.

Techniques belonging to white hat SEO include building content based not only on unique and valuable content, but also graphics, infographics, charts or tests that are of direct value for the recipient, optimization of the website code, paying attention to headings, appropriate page structure or loading time of specific subpages. A professionally conducted SEO audit will show shortcomings in this matter on the website, which in turn will allow for the introduction of beneficial changes.

When using white hat SEO in your activities, it is worth remembering not to focus on meeting the expectations of search engine robots. The ideal situation is one in which the user looking for unique content on the website is in the center of interest and the website is created in such a way as to meet its requirements as much as possible. There is a good chance that the website will be high in the ranking of organic search results when it has extensive and unique content supplemented with interesting graphics, will be characterized by a clear structure, and will also have the correct code.

Black hat SEO – risk for the brave
Black hat SEO is a complete opposite of the techniques accepted by Google used to optimize and position websites. Any black hat SEO activity has nothing to do with ethics. In this case, the end justifies the means. However, even if the goal is achieved, there is no guarantee for how long.

Black hat SEO is often used, among others, spamming, publishing a mass amount of content, the quality of which leaves a lot to be desired and at first glance you can see that this content is created exclusively for the needs of search engine robots and in no way brings substantive value to the user . Black hat SEO is also about duplicating content, buying external links leading to the site and artificial linking. SWLs, i.e. link exchange systems, were extremely popular some time ago, but nowadays they are being abandoned more and more.

A common practice in black hat SEO techniques is to saturate the content on the website with key phrases that are most popular among users. The effect of such actions is usually such that the content available on the website is not suitable for human reading. It can only satisfy search engine robots, although the algorithm seems to be more and more sensitive to this type of activity.

Gray hat SEO – a compromise between black hat SEO and white hat SEO
Since it has already been explained what white hat SEO and black hat SEO are, it’s time to reveal the secret about the activities of gray hat SEO. This phenomenon seems to be an interesting compromise between aggressive and dangerous practices behind black hat SEO and a long period of waiting for any results, which is very often the case of white hat SEO techniques.

Gray hat SEO is a proposition for people who like to experiment. Google algorithms, although refined down to the smallest detail, may nevertheless have some gaps that an experienced SEO expert is able to catch and use by carrying out a number of various tests to bring his website positioned to the forefront of organic results.

The field for the development of gray hat SEO is also provided by Google itself, which in many respects leaves a wide field for interpretation whether some of the activities carried out as part of positioning and optimization are ethical or not. The fact that the risk of positioning with gray hat SEO techniques is lower than in the case of black hat SEO does not mean that you should feel completely safe. Always somewhere in the back of your head you have to be aware that the risk of applying a filter is still in the air and you need to take the next steps on the ladder to reach top results very carefully.

Choosing an SEO strategy – check what your website needs
As you can see based on the information provided in the previous paragraph, there is a lot of optimization and positioning strategies for websites. Some of them are completely ethical and universally accepted by Google, while when using black hat SEO methods, you must constantly be on your guard and reckon with the fact that when Google detects an attempted fraud, it may impose a severe penalty on a specific website in the form of a filter.

People who, although slightly familiar with the subject of positioning and optimization of websites, will certainly intuitively sense that the actions taken will depend on many factors, including the adopted marketing goals, the starting position of the website, its size or business profile. The adopted positioning and optimization strategy should be tailored to a specific website each time, because only then it has a chance to bring beneficial effects in the form of better and better search engine ranking positions. The choice of operating methodology will also be influenced by whether the website operates nationwide or only locally.

The SEO strategy is a series of precisely planned and implemented actions, thanks to which the position in organic search results for specific phrases is to significantly improve. In this case, activities carried out directly within the website can be distinguished. It is then called on-page activities. Another aspect is activities outside the website itself, in this case off-page activities come to the fore. Positioning may be aimed at strengthening the position only for the main phrases, the most popular ones, which are eagerly searched by a huge group of users on a monthly basis (not in every case the implementation of such a planned strategy will be able to be successful) or positioning more complex phrases – the so-called . long tail positioning. What type of strategy will work in a specific case,

SEO audit – the basis of a positioning strategy tailored to a specific website
A meticulous audit should be the basis of any well-planned action strategy in the case of website positioning and optimization. The purpose of such activities is to check the condition of the website. Without an audit, the positioner will wander in the dark when creating a strategy. The disease can be effectively treated only when an accurate diagnosis is made, and this diagnosis can be made by the doctor only on the basis of the results of previous tests. It is similar with creating and implementing strategies for positioning and optimizing a website. Conducting a detailed audit will allow you to learn about the weaknesses of the website, which you will need to focus on in a special way when optimizing.

A properly conducted audit should end with the preparation of a detailed report. Depending on the information presented in the report, the positioner may evaluate further activities aimed at optimizing the website in terms of specific phrases, so that as a result of the activities carried out, the positions on which the website is displayed in organic search results will improve. In order to be able to specifically define the goals and the chances of their success, you need to check, among other things, the starting positions of the phrases. The strategy will be different in a situation where the website is in the top ten search results and it is close to reaching TOP10, and other actions will be taken when the website is currently in very distant positions.

Global positioning – a proposal for nationwide players
Positioning nationwide is one of the strategies dedicated to websites operating throughout the country. It requires quite a lot of money, but as a result, you can reach a large number of new users. Such a positioning strategy should be decided by everyone who works in the area of ​​online services or runs an online store.

SEO in the local market
In addition to nationwide companies, the network also includes entrepreneurs operating locally. Hairdresser, beautician, car mechanic, lawyer or dentist are just some examples of industries in which the best solution is local positioning covering a specific city or region. Positioning your site on the local market is definitely less expensive than global positioning. This is due to, among other things, less effort. The first effects of the implementation of the positioning and optimization strategy on the local market can be observed relatively quickly. A well-optimized and properly complemented Google business card will be of great help in this case.

Website optimization – off-page and on-page factors
Effective positioning is a large-scale activity that includes the optimization of both factors directly related to a given website (on-page) and off-page (off-page). Focusing on just one type of activity won’t be as effective as combining them. Hardly anyone realizes that when ranking natural search results, robots scanning the content of a website pay attention to about two hundred different aspects. Some of them are on the website, as well as off-site, for which the administrator’s influence is quite limited, although it is still possible to optimize, for example, activities in social media.

The improvement of the website’s position in organic search results is possible thanks to the correct optimization of internal and external factors. In the case of some industries, it may even turn out that the optimization itself is enough to break out into key positions and you will not have to invest in an extensive positioning strategy based on developing a diversified profile of external links leading to your website.

On-page factors that should be optimized
Whether a page shows up high in organic search results or is at the bottom of the organic search results largely depends on the content of the site itself. Technical aspects are also important. Incorrect code can mess up a lot in this matter, as well as an incorrect page structure. The correction of errors in the code has often translated into a quick improvement in the position in natural search results. Therefore, it is worth taking a moment to get acquainted with the availability of the website for search engine robots, whether the correct architecture has been used on the website, whether the content is attractive to users, or rather optimized only for the requirements of search engine robots.

Off-page factors
In addition to the issues that should be improved directly on the website, there are also many off-page activities that are part of off-page SEO. Many people treat them neglectfully, which is quite a serious mistake. Off-page factors are an inherent element of SEO activities, without which achieving the intended results may not only be much more difficult, but in some cases even completely impossible to achieve. In this matter, it is worth looking at the profile of links leading to the website (it is important not only their number, but also the maximum diversification of the sources they come from), creating a cohesive and devoted community around the website – the more regular users, the better and whether the website is trustworthy.

Read: off site factors in SEO
Effective SEO – what influences it?
It may seem that the operation of an Internet search engine is very complicated and understanding the rules is available only to specialists in positioning and optimization. Without going into too much technical aspects, it is worth mentioning that displaying a complete list of search results, which is a response to a user’s question, is preceded by three segments of activities, among which the following should be mentioned:

website scanning,
stacking the index,
displaying search results.
Search engine robots scan websites every day in search of new content that appeared on them. The algorithm of actions is extremely complicated and consists of a huge number of variables. Once the pages are thoroughly screened (of course, only those that allow search engine robots to access the code), the ranking is arranged. When a user searches for specific information in a search engine, the search engine returns a specific list of websites in response to a question containing key phrases. How is the ranking made? As mentioned above, there are about 200 variables. Listing all of them would be very time-consuming, so it is worth focusing on several aspects that have a large impact on the success of the implemented SEO activities.

1. Content available on the site
For many years, the value of content on the site has been significantly underestimated. Duplicating content, mass content of poor quality or scraps of information provided to users that have long since lost their relevance – such were the practices not so long ago, when most activities focused on obtaining as many links as possible. Now it is known that the optimization of the content on the website is an integral part of the SEO strategy.

2. The tags on the page
One of the page tags that should never be forgotten is the <title> tag. It allows the search engine robots to precisely define the subject of the website and appear in the search results. It is worth creating a tagging that includes relevant keywords, the closer they are to the beginning, the better.

3. Meta description
This description is important both for its value for positioning and its value in use. It is displayed in search results, so that every user can read it, even before deciding to go to a specific website.

The url may seem insignificant. It turns out, however, that it is a bit different and it is worth making sure that url’s are properly optimized. Users are more likely to click on friendly url’s. The best solution is when a glance at the web address allows you to accurately determine the content of the site.

5. Matching the graphics
When placing graphics on a website that undeniably increase the value of the content, you need to remember to match them well. They cannot be too large, because then they will adversely affect the loading speed of the website.

6. Internal linking
This is the last point that requires special attention. Correctly distributed internal linking makes navigation on the website much easier.

Read about internal linking
Optimizing the content on the website
The content available on the website is extremely important. Each website administrator should make every effort to present unique and up-to-date content. However, this is not enough. In order for the website to be displayed high in organic search results, the presented content must be optimized in the right way.

Many people wonder how to achieve a balance between the user’s needs and the requirements of robots scanning the Internet space every day, which, based on the collected information, arrange the ranking of pages presented in organic search results into specific phrases.

One of the factors of great importance for the position on which the page will be ranked in the search engine is the degree of optimization of the content on it. It is worth bearing in mind that the quality of content may affect the ranking position both directly (in this respect, a significant influence is played by, among others, the optimal rate of saturation of the content with key phrases) and indirect – the quality of the content influences the behavior of users. How much time the internet user will spend on the website, what the bounce rate looks like – these are just some of the issues important from the point of view of Google robots.

If you want to contribute to the fact that the content presented on the website has a positive impact on the search engine ranking, it is worth ensuring that it is comprehensive. The more the article exhausts the topic, the better – especially for the internet user looking for specific and complete information. The more a user engages with the content on the website, the more time they will spend on it and the lower the bounce rate will be. However, you can’t get too carried away when completing voluminous content. Originality plays a key role, apart from their length. Copying news, descriptions, or articles available elsewhere, rather than helping your site reach key search ranking positions, can do a lot of harm.

META sets (including titles) for each subpage
When optimizing a website, you also need to direct your attention towards META markers. The <title> tag and the <meta description> tag play a key role. Based on the meta description, the user can conclude what the topic of the page is. This description is included in the organic search results and is located directly below the title and address leading to the website. Getting high in search results is only half the battle. Champagne can only be drunk when high positions are combined with an increase in valuable traffic on the site. A user who enters a phrase that interests him / her in the search field receives a list of ten websites on each subpage of the search results. Which one he goes on doesn’t always depend on the position itself. Some users also pay attention to the META description. It is worth arranging it in such a way as to encourage the user to click. Call to action phrases can be used for this purpose.

There is one more important element, namely the <title> tag. When creating the titles of subpages on the website, it is worth using keywords directly related to their subject matter. A recommended practice is to put key phrases as close to the beginning of <title> as possible. Moderation and optimal use of the available signs are also important. A well-structured page title should contain 55 characters.

On-page link optimization (internal urls)
As already mentioned, it is important how internal linking looks inside the website. The more extensive a specific page is, the more important the optimization of internal links is. The basic form of internal linking facilitating navigation within the website is a properly built website menu. It is with its help that the user can move between the sections with one click.

A properly built menu should be plain text. Formerly, it was popular to create menus based on flash technology, but it has not worked well and nowadays, this type of activity is being abandoned.

It is worth remembering about one more way to expand internal linking, namely to include links to other subpages within the website in the content presented on the website. Of course, such placing of links in the content should be as natural and helpful as possible from the user’s point of view.

SEO vs graphics
Attractive content on a website is not only content. It is worth realizing that the more varied the content of the website is, the greater the chance that the attention of every single user who visits the website, whether accidentally or looking for specific information, will be retained for longer, and this will translate into extending the session time.

So what makes up the content of the website apart from the written word? These are, of course, various types of graphics – including photos, charts, presentations and posters. A person only needs a glance to find out what is on each graphic. Does it show a young man exercising in the park, or does it contain statistical data on the slaughter of cattle with a breakdown into specific voivodeships. Google search engine robots have a much more difficult task. They don’t have eyes, so they can’t see. So where do they get knowledge about the content of the images displayed on the website? Helpful in this are, among others alternative texts with which the optimized graphics should be additionally described.

Read: about optimizing graphics for SEO
Is SEO a one-time action?
Entrepreneurs’ awareness of the SEO activity in question is still residual. An unaware customer is a claim customer. Therefore, it is worthwhile to educate customers when conducting activities related to optimization and positioning of websites and disseminate information on the widest possible scale about what SEO is and what rights it follows. Thanks to the education of customers, it will be possible in the future to avoid complaints and astonishment on their faces at the information that both website positioning and its optimization from various angles are not one-off actions. On the contrary. In order for the implemented SEO strategy to bring the expected and lasting results, it should be constantly adapted to changes in the Google search engine algorithm.

A one-time audit and implemented recommendations will bring some improvement. However, as Google’s search engine algorithm is still being updated, be aware that they will not have a lasting effect over time. How long will they last? It is impossible to answer this question unequivocally, as the introduced updates of the algorithm are of great importance in this case.

So what to do to provide the website with the best positions in the long term? There is a solution to this. An SEO audit should be carried out from time to time. It is good to follow the information about the algorithm – when it is updated, you need to check how the changes translated into the page’s position in organic search results.

Reaching key positions in search results is a laborious and long-lasting task, but when you manage to achieve the goal set a few months earlier, there is a great joy and the prospect of an increasing number of customers who will visit the website every day. At this point, many website owners make the shameful mistake that is the beginning of the end of success. Getting a good result is one thing, but maintaining it over a long period of time is a completely different story.

Why you can’t enjoy success for too long, but you need to start planning your next activities as soon as possible? There are many reasons, below are a few of the most important.

The competition is not sleeping. An opponent who has failed (the fight for positions in organic search results is based on the 0-1 system, if one side rises to higher and higher positions, then at the expense of others, which are falling at that time) it will not be easy to lay down his arms – he will improve the strategy to be victorious on the next hit.

Changing the search engine algorithms – this issue has already been discussed above. It is worth adding that the search engine algorithms can be changed even several times a year.

Unsatisfactory conversion – positions in positions, so what if the page is displayed for a few or a dozen queries in the first place in organic search results, if the users who come to the website in this way do not contribute to the increase in conversion? If this is the case, it is worth conducting an additional marketing analysis as soon as possible.

Read: how long does it take to position a page
How to check the SEO of your website? Free and paid site audits
A fully optimized website provides a solid foundation for further activities aimed at leading the website to the top positions in organic search results. It often happens that (especially for niche phrases, i.e. those that consist of at least a few words), after appropriate optimization of landing pages, the website automatically jumps to high positions, and website traffic becomes even more valuable, because thanks to the phrases from long tail, the site is visited by properly profiled users looking for specific solutions.

No wonder that more and more website administrators want to know if their website is properly optimized for search engine robots, or if you need to implement solutions to increase algorithm-friendliness. How can I check the degree of optimization? It is estimated that there are nearly 200 optimization factors. Checking yourself, step by step, would not only be time-consuming and tedious, but also ineffective without knowledge of the subject.

Not difficult for one who wants it. The web is full of plugins and programs that will analyze the content of the website in a few moments and determine how well it is adapted to SEO. Some of the proposed solutions are completely free programs and applications that can be used by anyone, regardless of whether they administer a commercial website or post content on the web only because they derive satisfaction from it.

One of the most popular solutions in this regard is Seoptimer. A completely free tool that defines the most important parameters of each page. Apart from confirming the correctness of the parameters, the user can also count on a short comment. If someone wants to analyze the website in general, it is worth taking advantage of this option. However, it must be remembered that the programs (especially those that are made available to users for free) allow only a very general and cursory analysis of the website. What to do to receive a detailed error report on the site and optimization recommendations?

The answer to such demand will be a professional and detailed audit of the website, which will allow you to detect any irregularities. Does an SEO audit differ from a cursory analysis performed by a free application? SEO audit is a service:

Paid – there is nothing to cheat, nothing is for free in business. Even if you find the opportunity to check the website for optimization for free, you need to be aware that this service is perfunctory and performed completely automatically, without taking into account the individual nature of the site.
Complete – during the seo audit, all aspects that may have a direct or indirect impact on the visibility of the website in organic search results are checked.
Meticulous – every detail matters. Unlike free programs, an SEO specialist will learn the smallest details and nuances. Using the audit, you can also count on a list of proposed changes that are necessary on the website.
Read: how to do an SEO audit yourself and what SEO tools to use to conduct the audit
SEO is not an alternative – today it is a must
Until ten years ago, optimization measures were not widespread. Competition on the Internet was so small that virtually everyone could find a comfortable place for themselves. However, the popularisation of access to the Internet has made the presence in key positions in organic search results a desired morsel by entrepreneurs.

The number of pages is systematically growing, and the number of places in the search results on subsequent subpages is still the same. Optimization activities are a must, especially if someone wants to be in high positions in the search engine ranking. One more thing is worth remembering. Without proper website optimization, any website positioning activities for specific keywords may turn out to be ineffective.

Read on:

what parameters are important in seo
what constitutes the positioning process

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