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On the left are the blood vessels of the internet. They transport traffic from side to side, from domain to domain. They make the Internet what it is: a cohesive, global network without all Spain email database, Spain b2b email database, Spain best b2b email database, Spain best database for email marketing, Spain best database to store email, Spain best email database, Spain best email database companies, Spain best email database provider, Spain best email database software, borders. Without hyperlinks, the dynamic Internet would be a structure of rigid, isolated silos. So it’s no wonder that links are one of the most important ranking factors.
In search engine optimization , the focus is usually on the backlinks. No time or money is spared to strengthen the backlink profile. The internal linking is mostly lost from sight. It is one of the most powerful levers to optimize the ranking of your website in the long term. Especially since the control of the internal links is completely in your hands.
In this article, we therefore dedicate ourselves in detail to one of the most underrated and effective ranking factors for SEO. Learn why you should do the same as the ancient Spain best email management database, Spain bulk email database, Spain bulk email database free download, Spain business email database, Spain buy email database, Spain buy email database europe, Spain buy email database Spain, Spain can access database send email automatically, Egyptians did to transport champagne. How to use a link concept to make it clear to Google which page should rank which keyword What really matters when it comes to internal linking and how you can track down unused link potential and wasted link juice and use it for yourself in the shortest possible time.
There are three types of links:
External links (backlinks)
Incoming hyperlinks that come from another domain and link to your website
Hyperlinks whose destinations have the same domain, i.e. which link from one document to another within a website
Links that refer from your website to another website
This article is primarily about the internal links . However, you will find Spain consumer email database, Spain corporate email database, Spain create email database, Spain create email database excel, Spain customer email database, Spain database disk quota exceeded email, Spain database email, Spain database email extractor, Spain database email hotel, that there is no getting around external links when we look at internal linking and search engine optimization in general.
Links make it easy for visitors to navigate your website. The main menu, breadcrumbs and the footer menu consist of links and are used by the user for navigation and orientation . They give a first impression of the structure and structure of your website. The navigation has a direct Spain schools email database, buy hni database,hni clients,hni database mumbai,hni high networth individual,data of hni clients,hni investors database,hni clients contact details,hni list,Spain HNI Mailing List,Spain HNI Marketing Database,Spainn HNI Database Directory,Spainn HNI Database Pack, influence on the usability and the conversion of your website. It must be designed in such a way that the user is not only optimally guided through your website from the start page, but also from all sub-pages. Because most visitors reach your website via a deep link. Deeplinks are all links that do not lead to the start page but to a subpage.
Links in the body, i.e. the main content of the website, attract attention from the user. He is made aware of related topics and invited to discover. Internal links in the Spainn HNI Email Addresses List,Spainn HNI Email Marketing List,Spainn HNI Emails List,Spainn HNI Mailing List,buy High Networth Individuals email database,Spain High Networth Individuals email list,Spainn High Networth Individuals email database,All Spain HNI Email Database, content tempt him to dive deeper into the website and consume further content. This increases the number of page views and the total length of stay, which Google can rate as positive user signals.
In order for a page to appear in search results, it must be indexed. The search engine must therefore first become aware of its existence and classify this page as indexable. To do this, she works with a so-called web crawler that searches the World Wide Web and analyzes individual pages. The best-known web crawler is the Google Bot. It works its way from side to side by following the links. Like a monkey in a tree jumping from branch to branch.
If a page is not linked, the crawler cannot reach it. Only very few pages have external links, i.e. references from outside. With internal links, the accessibility for search engines is ensured. Isolation is the number one reason why websites are not indexed by search engines.
In addition, the link itself also transmits information to the search engine with which it can better classify the context of the content . The anchor text, which we will go into in more detail, tells what content the user can expect on the page, the link structure and the related content. This information is important so that Google can better understand and classify the content.
Notice! Very few sub-pages have external links that Spain database email not working, Spain database email queue, Spain database email recovery, Spain database email remove, Spain database email unique, Spain database email with attachment, Spain database yahoo database, Spain email database, Spain email database free, Spain macro email database, Google can use to find the pages and which provide initial ranking sign
To better understand the last point, you need to know and understand the fundamental role links play for Google. They are also indispensable because hyperlinks help the search engine to assess the quality of a page . Larry Page and Sergey Brin, the two inventors of Google, were faced with ultra hni database,buy hni email database,hni client database,hni account,All Spainn HNI Email Database,Spain HNI Database Directory,Spain HNI Email Marketing List,Spainn HNI Contact Directory,buy all Spain HNI Email Database,Spain High Networth Individuals email leads, exactly this challenge and had an idea that was as simple as it was ingenious. The two doctoral students at Stanford University were simply inspired by science, where a scientific paper is considered to be more important the more often it is cited by other scientific publications. It is analogous to the scientists themselves: the more often an author is cited, the more respected he is.
Links on the Internet are ultimately nothing more than cross-references that have always been part of everyday life in scientific publications. Google’s calculation is simple: anyone who takes the effort to set a link on a website is making an active recommendation. The more recommendations (= links) a website has, the better. This assumption is at the core of the PageRank algorithm , which Page and Brin patented in 1997 and which made Google the corporation it is today. A group that has massively changed our lives.
Even if the value of a page in the form of the PageRank metric has not been published for years, the PageRank is still one of many ranking factors . It plays a role Spain HNI Contact Directory,Spain HNI Database Pack,Spain HNI Email Addresses List,Spain HNI Emails List,Spainn HNI Marketing Database,Spainn High Networth Individuals email lists,ultra hni clients,hni marketing,hni database provider,hnwi database,hni data,data hni clients, for internal linking because links transport link juice and internal links distribute it. The link juice symbolizes the power that a link possesses. It comes from outside. The more valuable a backlink, the more power it has. The more relevant backlinks refer to a page, the more link authority it receives.
Internal links give you the opportunity to pass on link power specifically to the pages that may have few, weak or even no backlinks. This usually affects most of the pages on a website. At the same time, however, it also becomes clear that external and internal links only develop their full potential business email database,email business database,purchase email lists,buy mailing list,buy email address,email id list,email database provider,where to buy mailing lists,email list database,email marketing database,chennai mobile number database,email id database,business mailing lists,bulk email, when they work together . Because the more link juice flows through backlinks to the website, the more can be passed on internally. However, if the internal linking is not well thought out or does not exist at all, you are wasting valuable link power that could improve the ranking of other sites.
The really valuable thing about links is their “juice” and the ability to transport it. It is therefore by no means absurd to compare the link juice with the tingling luxury shower from France. Incidentally, we deliberately do not speak of “inheritance of link juice”, although this formulation is very common. Inheritance assumes that someone or something dies. And that is certainly not the case here. The link source retains its link power and can pass it on to internal and external links.
To make it clear to you once again what power you have by controlling internal linking , I would like to conclude with one last analogy.
As an SEO or webmaster, you have to emulate the ancient Egyptians when it comes to internal linking. They use the water from the Nile to make their dry fields fertile. In order to be able to systematically irrigate the field all year round, they built an intelligent canal system that transports the Spainn hni email database,hn1 clients,email list,sales list,email lists for sale,email marketing lists,b2b mailing list,email address list,b2b email list,small business email list,buy b2b email list,buy email list for marketing,buy email leads,buy email database,buy email list,email database,buy targeted email list, water from the African stream to where they need it. You don’t do anything else through internal linking! You strengthen certain fields by directing the link juice flowing to a page with internal links to where it is needed most.
Good menu navigation is the foundation of internal linking. Navigation is considered good if it offers users and search engines an initial orientation and, through delhi ncr mobile number database,mobile number database delhi,sales database,world email database,buy email id database,purchase email database Spain,Spain email list,buy email list Spain,mobile number database provider,marketing database Spain,company database Spain, flat hierarchies, enables the user to reach their destination with a maximum of two to three clicks (see also the statements by John Müller ).
By clustering thematically related content, Google is signaled that they belong together. When designing the information architecture, one also speaks of silos. Using silos (or content clusters), the link juice is distributed across the relevant topic pages instead of across the entire domain. This can prevent the link power from being diluted. In practice, however, this procedure only makes sense for topics that can be clearly separated from one another.
In fact, it can make sense for both usability and SEO reasons to break through the hierarchically clear tree structure (or even the champagne pyramid), as it is often used in classic information architecture, as the following example from real.de shows. Normally, “Sony Playstation 4” belongs in the “game console” category and can also be found there. The separate linking of the Playstation on this level provides this highly competitive product category with more link power than if it were – hierarchically correct – to be found exclusively under the main category. In addition, the quick visibility of the popular and highly sought-after product increases usability. The situation is similar with the “PS 4 Games” category.
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Like the main menu, breadcrumbs are displayed relatively high up on the page (above the fold) and represent the navigation path. This also gives users and Google hni database Spain,online mobile number database,buy Spainn email list,email database of Spainn companies,email ids and mobile number database provider,mobile number database provider in chennai,chandigarh mobile number database,ahmedabad mobile number database,gujarat mobile number database, guidance on the structural design of the website. Visitors can quickly navigate back to higher hierarchical levels.
Breadcrumb navigation becomes a must-have for search engine optimization, as it inevitably means that thematically appropriate pages are linked internally. With a plugin for WordPress, for example, this works completely automatically. So that the valuable link juice doesn’t fizzle out, the breadcrumb navigation has to be well thought out.
Nice “side effect”: If the breadcrumbs are provided as structured data (many plugins do this automatically), then Google displays the navigation path in the snippet instead of the URL.
If we follow the credo that good links are those that are clicked on frequently, then their positioning on the page plays an important role. Because links that are higher up are naturally clicked more often. The further down the content and links, the fewer users usually notice them (decreasing scrolling depth).
In addition, Google usually only evaluates the anchor text of the first link to a page. All other links are counted, but weighted less. This is also important information in connection with navigation. Because it often contains the first link to many pages, but this is not always as meaningful as in the running text.
In order to be able to differentiate better here, Google goes to great lengths technically to differentiate main content from infrastructural blocks such as the header, the sidebar and the footer (see e.g. this patent on the classification of web blocks based on linguistic characteristics ). It has been confirmed several times that links in the content are more relevant than elsewhere. This is also referred to as in-body links. As a rule of thumb, the further down a block, the less attention Google pays to the links it contains (header more relevant than footer).
Not only the anchor text, but also the appearance of a link has a direct influence on how often it is clicked. It should be visually immediately recognizable that it is a link so corporate email database Spain,nri database Spain,all Spain database provider,database contact number,Spain address list,email marketing lists Spain,email marketing database Spain,Spain business email database,buy Spain email leads,fresh Spain email leads,Spain company email list, that it is easy to distinguish between text and link. This is also expressly recommended by Google .
A color deviation from the surrounding text is usual and effective. A visual change when you touch the mouse pointer (mouseover) by underlining, bold, color change or the like increases the click rate additionally. Google perceives a user-friendly link design, but does not need this to identify links.
In general, the purpose of a hyperlink is that it is followed by both crawlers and visitors. This is why there is no link associated with “dofollow” for the DoFollow link. With the counterpart “nofollow” you can tell Google which links the search engine should not follow. These and other link attributes (“sponsored”, “ugc”) are intended for external links. In the past, “nofollow” was used for internal links to channel the flow of link juice and consequently to enhance the dofollow links with more link power (PageRank Sculpting). But this has not worked for a long time, because Google divides the link force evenly among all internal links – regardless of their attribute.
Google recognizes sitewide links such as the imprint or the terms and conditions well, here too, according to statements by John Müller , the attribute has no advantage – especially since they can be of relevance for users, for example on YMYL pages (websites on which b2b email list Spain,best email list providers in Spain,business email list xls 2019 Spain,email id database Spain,list of Spain email address,Spain email contact list,Spain email providers list,mobile number database,buy b2b email database,buy database,buy database for marketing,bulk email lists for sale, financial transactions and payments take place and who deal with sensitive topics such as finance, law, medicine and education).
According to John Müller, whether an internal link is opened in the same or a new tab is not a direct SEO question, but again a question of usability (and ultimately search engine optimization). While with external links the prevailing assumption is that it makes more sense to open them in a new tab, so that the chance increases that the user will return to the link source (because this is still open in delhi mobile number database,mobile no database,database provider companies in Spain,database selling companies in Spain,b2b email database,best email list providers, a tab and he will therefore sooner or later anyway is confronted), too many new tabs are generally perceived as annoying due to internal links. In individual cases it can still be useful, for example if the internal link leads to a white paper in PDF format.
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After everything you have learned so far about internal linking, you will now know that “a lot helps a lot” is not a solution. Because the more internal links, the less link juice everyone gets. However, if you want to actively improve the ranking of individual pages, you should proceed email database mumbai,buy email database Spain,business database Spain,list of database companies in Spain,database sellers in Spain,mlm leaders mobile no,buy cell phone number database,database sellers Spain,online sellers database Spain,bangalore mobile number database,buy mobile number database, in a targeted manner instead of pouring out links with a watering can. As a rule, it is also good for the user experience if you do not overwhelm your visitors with countless links. Even Wikipedia, the prime example of internal linking, links no more than once to another lexicon entry on a page.
Earlier recommendations that a page should not have more than 100 outgoing links are out of date and were only rough guidelines anyway, due to the limited technical resources. If of course, a page can have several thousand outbound links without Google criticizing or penalizing this. The same applies here: As long as internal links are useful, there is virtually no limit, as Matt Cutts confirms. John Müller says that the problem is usually not too many links, but too few high-quality links.
Note, however, that the Google Bot follows every link when it crawls, but every website has a limited crawling budget . If this budget is exhausted, the bot takes on the next website and does not return for a few days, weeks or even months. It is possible that he has not yet discovered get mobile numbers database,mobile database provider,mumbai mobile number database,assam mobile number database,b2b Spain database,mobile phone number database Spain,pune mobile number database,chhattisgarh mobile number database,karnataka mobile number database, new pages by the time the crawling budget has been used up and that now have to wait significantly longer to be indexed. With the conscious and targeted setting of links, you save your crawling budget, which is based, among other things, on the PageRank and the update frequency of your website.
If the links in the footer are hardly noticed by users and Google anyway, what is it for? In fact, the footer is well suited for so-called utility pages, which are often mandatory, but in which the ranking plays a subordinate role or which should not rank anyway. Typical examples are the imprint, the data protection declaration, delivery conditions, terms and conditions, pages with warranty information and the packaging ordinance as well as login pages. In the main menu, these pages would only take up space and impair the user experience. In the footer, on the other hand, they don’t bother anyone and are still found because we have learned that we can usually find such links and hints at the bottom of the page.
However, what is important to you and your users b2b email list providers,Spainn phone number database,targeted email database,bulk mobile numbers database,cell phone number database,database purchase,purchase email database,purchase list,Spainn email id,corporate email id database,Spainn email id list,Spainn database,mobile number database pincode wise, should never (only) be presented in the footer. True to the motto: A corpse that nobody should find is best hidden in the footer.
From March 2021, only the content of the mobile website version will be used for indexing. This means that the navigation concept must be suitable for mobile use. Please also note that individual blocks or sections of content management systems or themes on smartphones are database companies in Spain,Spain email database,kerala database mobile numbers,mlm leaders in Spain mobile numbers,buy email lists Spain,Spain business email leads,Spain email database,Spain email database list,email address database Spain,buy Spain email database, partially hidden in order to make the page clearer and easier to use. If internal links are contained in sections that are not visible on mobile devices, these will not be taken into account by Google.
One of the most common mistakes that negatively affect internal linking is broken links. All links that do not transmit an HTTP status code 200 (OK) are considered defective. The classics are not found pages (404) and missing access authorizations, for example because there is a link to the protected backend (403).
Redirects are not problematic in principle, but are also not necessarily beneficial. Permanent redirects with the code 301 pass on Linkjuice. In the case of forwarding mass email list Spain,email leads in Spain,email lists for sale Spain,email id list of Spain,email list of Spain,us email combo list,Spain email combo list,Spain email list 2019,Spainn email database,buy Spainn email database,buy bulk email list Spain,buy business email,all Spain email database, chains, however, the force decreases with each redirect. In addition, the loading time of the page increases, which has a negative effect on the ranking. Temporary 302 redirects do not pass any link juice and are therefore wasted. In accordance with their purpose, they should be maintained for a maximum short time.
The bigger the website, the more difficult it is to avoid broken links entirely. However, many SEO tools will help with tracking and thus enable manual repair. Our recommendation Spainn companies email database,Spainn email address database,b2b email database Spain,all Spain business database,targeted email marketing Spain,email marketing data Spain, is Screaming Frog , which crawls 500 URLs for free and is therefore sufficient for small pages in the freeware.
As we have learned, it does not depend on the number of inbound links, but on how much link power you bring with you. Still, a low number is usually a bad sign. In particular, if there is only one incoming link, it is reasonable to assume that it is only a navigation link and that the relevant page is not linked from the main content at all.
The Google Search Console helps to identify hardly any linked pages. You can call up the “Internal Links” report under “Links”. Sort the number in descending order so that the pages are at the top with only one link and look for suitable linking options on your website to increase the number.
The homepage usually has the most backlinks and can therefore pass on the most link power. Link pages that are particularly important to you directly from the start page and use them to index and push new content faster.
For example, if your website has a blog, the individual blog articles are usually not directly accessible from the homepage. By displaying the latest articles there, you make orissa mobile number database,all Spain mobile database,worldwide email database,mobile database Spain,Spain business database,Spain business email list,Spain database provider,b2b companies list in Spain,buy Spain b2b email database,chennai mobile number database for sale, them more accessible for both users and search engines and, at the same time, increase the dynamism of your homepage.
A high click through rate is an indicator that the website (or at least what the snippet promises) is highly relevant for the searcher because it fits his search intention.
SEOs have repeatedly carried out tests in recent years to evaluate the influence of the click rate on the ranking. Both small and large tests often showed rapid improvements bulk database provider Spain,Spainn email database companies,b2b email lists for sale Spain,b2b marketing email list Spain,best email database Spain,business email address database Spain,business email address list Spain,buy a list of leads Spain,buy email address list Spain,buy email lists Spain, if the CTR was able to be increased significantly over a certain period of time. Corresponding attempts were carried out, for example, by Rand Fishkin , Olaf Kopp and various speakers at online marketing conferences who asked their audience to collectively click on a certain search result.
Google owns several patents (eg ” Modifying search result ranking based on implicit user feedback “) which deal with how Google uses the CTR to analyze implicit user behavior and, of course, to improve the search results. These patents are regularly updated or expanded.
Scripts that Google uses to track interactions with the snippets can be identified in the source code of the search results pages.
Even if the click through rate does not seem to be a direct ranking factor (anymore), the case studies mentioned above also showed that Google does react to a good click rate in the SERPs. And pretty quickly. This shows the indirect influence of the CTR.
Because the analysis data of the click behavior is used to improve the algorithm. As with the manual website ratings by the Search Quality Raters, CTR numbers are not directly included in the ranking. However, they are continuously being used to improve the algorithm and thus also the search results. In this respect, websites with a good CTR should look forward to rising rankings, at least in the medium to long term.
The fact that rankings sometimes improve very quickly when the click rate rises is due to the fact that Google uses the CTR to react to trend developments that are due, for example, to the current news situation. As with the CTR tests mentioned, it can also be observed here that declining Spainn email addresses list,Spainn email database 2019,Spainn email database online,Spainn email database service,internet marketing email list Spain,marketing database list Spain,marketing lists for sale Spain,online email database Spain,targeted email marketing lists Spain, trend developments lead to ranking losses. If the higher click rate were to stabilize at a higher level without significant volatility, then it would no longer be a trend. The ranking advantage of a short-term increase in the click through rate would therefore quickly be canceled out.
In all the discussion about the alleged ranking factor CTR, the most important thing is often simply overlooked. Because whether the ranking improves or not: A high click rate always and without exception leads to more traffic and thus more potential customers. For this reason alone, it makes sense to look at optimizing the click through rate. If that sooner or later also has a positive impact on the ranking – and it will almost certainly be – then all the better.
The fastest, easiest and most obvious way to increase your CTR is to optimize the snippet. In other words, what Google shows in full or in part in the search results of a website. These are the page title, the URL and the page description. The quality of the snippet is the first and – if it is not a well-known brand – the only reference point for search engine users to make a click decision.
Even if Google sometimes defines the page description itself, for example, by taking excerpts from the page content instead of the specified meta description, the content of the buy email marketing Spain,buy Spain email addresses for marketing,buy Spain email database online,buy marketing lists Spain,database for email marketing Spain,database mail Spain,email leads list Spain,Spain b2b list,Spain business email database,Spain buy business email,Spain buy email list,Spain company email list,Spain email contact list,Spain mailing list,Spainn company email address list, snippet is usually the responsibility of the website operator and can therefore be optimized without any problems. Especially since no in-depth technical understanding is required for this. The snippet is a typical quick win in search engine optimization.
The meta title and meta description should be informative and meaningful. You need to clearly communicate what the visitor can expect on the website. They can and should generate attention and interest so that the user is encouraged to click. It should be clear what the unique buy customer lists,email address lists for sale,buy business email address,buy business data,consumer email lists for sale,b2b email lists for sale,business email lists for sale,buy email addresses online,email address list for marketing,best mailing list companies,buy bulk email list, selling point is and what advantages the pages offer compared to the other offers.
Titles and descriptions are subject to character restrictions that must be observed. Otherwise, Google will cut both of them, so critical information can be lost. The most important information should therefore come first in both the title and the description.
The permitted characters in the snippet should be used as well as possible so that your own snippet takes up as much space as possible in the SERPs and offers as much click area as possible. If the competitors each have a two-line page description, their own single-line is clearly at a disadvantage.
Also on the search results page, it helps to stand out from the crowd to attract attention. Special characters such as ticks, hearts and emojis help. They can also be used to structure the snippet, since the title and description do not always have to consist of entire sentences. But be careful: Google doesn’t always show special characters. The aim here is to test the functionality in the search results.
Most attention can be drawn to the so-called rich snippets. They contain more information than the basic information. This can be the publication date of the targeted mailing lists,buy business leads,bulk email list,business contact list,consumer mailing list,buy business database,purchase email address,business email address list,buy consumer email list,marketing lists for sale,buy b2b mailing lists,business leads database,industry mailing list, article or the name of the author, but it can also be the immediately eye-catching rating stars. Prices can also be placed directly in the snippet. Definitions, questions and answers, recipes, events and the like are sometimes presented in specially highlighted snippets. To get a rich snippet, structured data according to Schema.org should be used.
It is important that the promises in the snippet on the website are actually fulfilled. With supposed insider tips, sensations that are not at all, and unrivaled low prices, of which buy email list online,buy emails for marketing,buy mailing address,all Spain mobile number database,consumer email marketing lists,email leads list,phone lists for sale,customer email list,purchase email lists by industry,buy email address database,all Spain mobile number list, nothing can be seen on the website, it is not a great art to increase the click through rate within a very short time.
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The signal will still be devastating: Disappointed search engine users return to the SERPs within seconds, generating a lot of short clicks. At the same time, this user behavior worsens the bounce rate and dwell time (time on site) as additional user signals. Not to mention the miserable user experience. Although the click rate is actually increasing, Google will quickly correct the ranking downwards.
If you want to invest a larger budget, you can of course increase the click rate with other marketing methods. Classic television and radio spots are an option, although the email id database Spain,call lists for sale,database provider in Spain,buy email marketing,email database providers in Spain,buy database for email marketing,buy consumer data,email id list for marketing,Spainn business email database,company email address database,companies that sell email lists, cost-benefit ratio must be questioned. It should be much more interesting to use influencers who fit your own target group.
Even if the click through rate is sometimes hotly debated among SEOs, the click rate in the SERPs is an underestimated topic in the broad masses. Also and precisely because it is too short-sighted when the only thing that matters is whether the CTR is a ranking factor or not.
No, it is – fortunately, because it is easy to manipulate – not a direct ranking factor. But yes, as an indirect ranking factor, it does have an impact on the position in the search results. Be it because it alerts Google to a trend, helps improve algorithms, shows the search engine what kind of valuable content the website offers, or promotes passive, authentic link building.
Most importantly, a higher click rate means more traffic in the first place. Exactly what the real goal of SEO is . With an honestly optimized snippet, that’s also high quality and highly qualified traffic that will increase the conversion rate and ultimately sales. The question is not so much whether the CTR is a ranking factor, but how one can sustainably optimize the CTR. The ranking will then follow suit by itself.
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In order to be successful as SEO in the future, you need more than a few tools and tricks. SEO success depends on having the right mindset and personal beliefs. Or as they buy an email database,where to buy email database,purchase manager email id list,all Spain database,best email database provider Spain,Spainn doctors email database,b2b database Spain,b2b marketing lists Spain,best email marketing lists Spain,business email lists for sale Spain, say today: the mindset. A buzzword that is currently on everyone’s lips. Even if the term is used inflationarily, it is also worth thinking about in an SEO context. Because SEOs also need the right attitude in order to be able to develop long-term successful concepts and strategies.
The fact that the term mindset is currently being used so badly may also be related to the fact that it is so appropriate in English and difficult to translate into German. The mindset is the totality of our intentions and values, perceptions and convictions . It reflects how we think, how we act, and why we do things.
The alignment of one’s own mindset is the decisive success factor for the future. For example, anyone who is not open, flexible, willing to learn, keen to experiment and innovative, cannot be successful SEO in the long term. Anyone who constantly complains that everything was easier in the past and predicts the end of search engine optimization with a view to zero click searches can quit their job right away.
Instead, our mindset should be designed in such a way that we view the changes of the future, which are no doubt not easy, as opportunities rather than threats. We have no choice anyway. Because Google will do its thing, continue to focus on the interests of the users and not take SEOs and webmasters into account.
Those who set their priorities accordingly, try to understand Google and its users, think long-term instead of short-term and remain maximally agile, will also be rewarded in buy business data in Spain,buy business database Spain,buy business email leads Spain,buy business email list Spain,buy consumer email list Spain,buy email list online Spain,company email address database Spain,consumer email database Spain,email company list Spain,email list providers in Spain, the future with good visibility, good rankings and organic traffic.
If you want to understand how search engine optimization works, you have to understand what makes Google tick. Because the search engine leaves nothing to chance. Every update of the algorithAlthough the user experience has been more important since the Panda update 2011, there are still webmasters and SEOs who completely ignore their target group. Optimization is still far too often for the search engine rather than for the visitor.
Google’s semantic understanding is now so good that the search engine pretty much knows what the user wants. Providing exactly that to him is only possible if email lists Spain,Spain b2b contact database,Spain hni database,Spain leads database,Spainn business mailing list,Spainn companies email id database,Spainn email database list,Spainn email id database,Spainn email list download,Spainn journalists email database,sales leads database Spain,email address database,b2b email marketing lists,sales leads database,real email addresses list, you know his intentions and needs. It starts with the search intention and only ends after the visitor has left your website for a long time.
Your content doesn’t just have to answer the questions and solve problems that bother search engine users. The user experience also includes making this content easy to consume . There are plenty of adjusting screws for this.
Do not succumb to the fallacy that the user is already looking for what he needs. If you don’t serve it to him on the platter, he’ll be with your competition in seconds. Therefore, ask yourself in everything you do whether it follows user-oriented principles. The old marketing principle applies: the recipient is always right!m aims to improve the search results that little bit .
Because it is precisely these good search results that make Google so successful. The user finds what he is looking for with Google. This has made the search engine the global market leader and one of the most valuable companies in the world. This is exactly the status that Google wants to keep in the future.
Rich Snippets, Knowledge Panels, Fraggles and Co. are Google’s answer to the user need for ever faster and more compact information that can be easily consumed buy business email leads,buy email database Spain,consumer email database,buy business email database,Spainn email list,email marketing lists Spain,bulk email database Spain,buy email database online,all Spain mobile and email database,buy database Spain,database purchase Spain, on the go. One can find that good or bad. The fact is: the user gratefully accepts it and Google gives him what he likes.
Try to understand what Google is running. Just as you should ask yourself why you are doing what you are doing, you should analyze what is changing Google and draw your personal conclusions from it. Understanding is the basis for goal-oriented action.
This resolution ties in seamlessly with the user focus. Text is undoubtedly the most important content format because Google can process and analyze it best. But at Spainn address database,Spain database for sale,email in Spain,business lists for marketing,b2b marketing email list,All Spain Email id Database,Spain Email Databases Spain Mobile Number Databases,Spain Mailing List and Email Database,Spainn email database for email marketing, the same time Internet users are becoming more and more lazy to read. If the information you are looking for is hidden in a wall of text, click on to the next search result.
Content design is a solution. But far too seldom do we deal with alternative content formats. The SERPs are becoming more and more situational. Images, videos and buy investor email database,buy database of email addresses,buy email database australia,buy email database canada,buy bulk email addresses,buy email marketing database,buy email database dubai,email marketing database Spain,email address list Spain,all email id list in Spain,2019 Spainn Mobile Number and Email Database, audio content are now present in the search results in a similar way to text offers. Google understands your content better and better and provides its users with precisely the excerpt that fits the search intention.
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If you only focus on text and images, you run the risk of losing touch. For example, the growth market for voice assistants, which fuels voice search. Long essays are not required here, but easily digestible snippets of content that get straight to the point.
Developing new content formats makes sense for several reasons. Preparing a researched topic for different formats is not only efficient in terms of the amount of work, but of course also increases its visibility on the World Wide Web. Skilfully employed, it succeeds in attracting new visitors to the website via Facebook, Instagram, YouTube, Podcast and Co.
Opening up new traffic sources will be a big topic in the future. Too many SEOs still focus exclusively on Google. Of course, the organic traffic via the search engine is almost unbeatable if you have managed to achieve a good ranking.
But the number of users that Google passes through to the website is falling. With Fraggles , Google will give more and more answers directly in the search results in the future. A click to the source is possible, but often no longer necessary. And anyway: In an answer box, for example, there is only space for one page.
You can only make yourself more independent and compensate for any loss of traffic if you keep your eyes open and try out alternatives. Sometimes they can even be found All Spain Email & Mobile Database,All Spain Email and mobile number database,All Spain Latest Database,Buy Email Database and Mobile Database of Spain Online,Spain’s leading Best Buy Email Database,Spainn Email Id List Mobile Number Database,Spainn email address,buy Spainn email database online, in the Google cosmos itself. Do you already actively practice local SEO and benefit from the presence in the Local Pack, in the Knowledge Graph and on Google Maps? Will your news be listed on Google News? Do you use Google Shopping?
Think outside the box. Google is important and will remain important. But you can reduce your dependency and with it your risk .
Content is only worth something if it delivers added value. Well-founded information that contributes to concrete solutions makes a website really interesting. They induce calls, send excellent user signals and make visitors return.
Become the authority in your industry by preparing your topics holistically . Your content is only good enough when you have become a permanent point of contact in your industry. If you offer information that users – at least in this form – can only find with you.
In order to be able to deliver such content, you have to become an expert in your field. If that is you, then you should be proactively positioning yourself as such. A simple best place to buy email lists,online email database,email contact list,buy email id,b2b marketing data lists,email database Spain,buy email database uk,i need email addresses for marketing,Spainn mobile number list,mobile number database Spain,business email database Spain,mailing list Spain, means of doing this are author boxes or “About me” pages. Both visitors and Google appreciate it when the author knows what he is talking about.
As an authority, you are also a brand that stands out from the crowd. Brand building has long been part of every good SEO strategy.
Entities are the future of search engine optimization. They designate a complete semantic space that needs to be served. That is why the trend is increasingly towards b2b database marketing,schools database,database provider,sms database,doctors database,business data lists,export import data provider,database providers,commodity traders database,fundoodata database download,justdial database,delhi database with mobile number, holistic pages that deal with a topic as comprehensively as possible.
If you succeed in getting yourself into the game on Google for an entity, you have a good chance of filling the coveted knowledge panels. On the other hand, those who still think exclusively on the basis of URLs and keywords will have to lose visibility and ranking positions in this decade.
In addition to the integration and linking of relevant entities, the structuring of data according to Schema.org helps to capture snippets and fraggles. It is worthwhile to observe the SERPs carefully and not only to check your own ranking, but also to analyze new forms of presentation.
SEO is changing rapidly, this has been evident in every resolution so far. The job is not for those who like to follow clear work instructions and prefer continuity. If you doctor database,candidate database,real estate database,database companies,b2b database,email database marketing,realtime data provider,mcx data provider,us email database,customer data base,data purchase,travel agency database,ecommerce email database,delhi database,students database providers, want to be successful as an SEO, you have to stay curious, be willing to learn and constantly motivate yourself.
What worked yesterday may already be obsolete today. SEOs therefore have to keep themselves informed, constantly trying out new things and, above all, remain curious . Because only if you enjoy this dynamic and agility will you stay on the ball in the long term. And we all know: good SEO takes time to be effective, but is then all the more sustainable.
“We have always done it this way!” Is the beginning of the end. Instead, you should regularly change your perspective and look for new ideas. Because if you think outside the All Spain Email and Mobile Database,Buy Email Database in Spain,Buy Spain Email Lists Fresh 2019,Spain Email Lists and Database,2019 Spainn Mobile Number & Email Database,Email Database of Spainn Business & Companies B2B,Spain Email Lists & Database,Spain Mailing List & Email Database Spainn B2B Sales Leads, box and pursue creative solutions, you can still build an authentic link profile today, for example.
There is a heading tag for headings . Strictly speaking, there are six different tags: H1 to H6. The main heading, which indicates what the page is about, is noted as H1. H2 to H6 are database provider companies,Spainn companies database,nri database,naukri database,corporate database Spain,loan database,nse traders mobile database,mlm leaders data,12th students database,email ids database,Spainn email address list,nri email database,teachers database, used to organize the article. Their importance decreases as the number increases. That is, the H2 headings are the most important after the H1, followed by the H3 and so on. In practice, H1 to H3 are usually sufficient.
In theory, an HTML document doesn’t need to contain a single heading tag. In any case, the design is done independently of the tag using the CSS statement. Rather, the use of heading tags serves the architecture of the content. They are used to structure it.
Note: heading tags are used for structuring and not for design
A common mistake made by webmasters is not using the heading tags properly. The reason: The hierarchy of the various headings is also visually visible through the design instructions. The H1 heading is usually presented more concisely (larger, bolder, etc.) than a subordinate H2 heading using predefined standard instructions. This often leads to laypeople choosing the heading tag based on visual aspects (“H1 is too big for me, H2 looks better”). The appearance of the correctly marked headings can be controlled individually using Cascading Style Sheets (CSS). Whether an H1 is displayed larger or smaller than an H2 is irrelevant for search engine optimization.
Well-structured content is beneficial to both consumers and search engines. The subheadings serve the readers as anchors in a text wall, which make the text clearly legible . While the H1 must describe the topic in a concise manner and attract as much attention as possible, the subheadings should give the reader as precise an idea as possible of what to expect in the following paragraphs.
Not only can the users grasp well-structured content more easily and quickly, but also the search engines. While human readers recognize the headings by their hni clients database,nse realtime data provider for metastock,import export data provider,car owners database,hr database Spain,Spain business directory database,Spainn face database,email id list Spain,hyderabad mobile number database,database of Spain,database providers in chennai, formatting, Google and Co. identify them using the tag. Heading tags enable the crawler to easily capture the headings and to understand the topic of the page in the next step .
If your website were a book, the title would be in the H1 tag. The H2 tags would be the individual book chapters. The tags from H3 to H6 serve as subtitles for subtopics as they appear in any non-fiction book. If you list these headings one below the other, you get the table of contents of the book and thus a perfect overview of its content. The headings on your website serve exactly the same purpose!
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Incidentally, this is exactly the procedure that most table of contents plugins for WordPress follow. You create a hierarchical table of contents from the tagged headings on a page, with which readers can jump directly to the point that is relevant to them.
Get rid of the outdated notion that a few keywords in the headline have a positive impact on ranking. Heading tags are used today to structure content. Together with paragraphs, they make for relaxed articles that are gladly read. A text without headings is a desert of lead that pisses off its viewers.
If you work with heading tags, you improve the readability of your content for humans and machines. You improve the usability of your website, which almost inevitably leads to better user signals. As a rule, the dwell time and the scrolling depth increase. In addition, clear articles are data for calling,loan requirement customers database,Spainn business directory database excel,email id list in Spain,free database Spain,calling data download,doctors database Spain,credit card database,college student database,calling data provider,database providers in mumbai, shared and linked more often. Thus, heading tags are at least indirect ranking factors because they favor other factors.
Featured snippets are highlighted search results that are often presented at the top of the search results and are visually striking. There are different types, for example Spainn companies directory,database provider in mumbai,bangalore business directory database,startup database Spain,mobile number database mumbai,tamilnadu college students database,engineering students database in excel,Spainn medicine database,student databse,tamil nadu mobile number database, text, list and table snippets. They provide concise answers to relatively easy-to-answer questions directly in the search results.
Google wants to keep its users longer on its own portal instead of forwarding them to the website straight away. Many users no longer call up the site because the brief information is enough for them. At the same time, of course, the website in the featured snippet has a better chance of being called up than the rest of it. Provided the need for information is greater than what the featured snippet provides.
The trend that Google displays information directly in the search results will continue to increase in the future thanks to Fraggles and Co. You should therefore use your heading tags to optimize for featured snippets in order to be placed well in the long term. Because one thing is clear: there is little we can do to prevent Google from displaying our content in the search. We have to come to terms with it. The sooner the better!
This is where the keywords come into play again. By optimizing the heading tag for long-tail keywords and providing the answer directly and concisely in the paragraph below – if possible in one to a maximum of two sentences – your chances of getting a text snippet increase significantly. List snippets are also often compiled from heading tags by Google. So use the heading tags with Listicles just as we do in this list section of the article.
To dispel another myth right away: Your HTML document can have as many H1 tags as you want. This is not only technically possible without any problems, but Google database of travel agents in Spain,mobile number data,medicine database,bangalore database mobile numbers,b2b database providers in Spain,neet database,student database in excel,kolkata mobile number database,stock traders database,Spain database,airtel mobile number database, is also not particularly interested, as John Müller confirmed on Twitter and in a video .
It is still advisable to use the H1 tag only once, because that’s just good style and follows a certain logic. The title, THE headline, belongs in the H1. Everything else is regulated in the following hierarchy levels.
Consistent use of all heading tags promotes usability. Use H1, H2, H3 and so on in the same way on all sub-pages and do not leave out any hierarchy level. Be careful not to data provider company,database of Spainn railway,email database providers,student database provider,tech support data provider,database Spain,database vendors in mumbai,database advisor,engineering students database,pune database,calling data for loan,data providers in delhi, make the headings too long. While there is no definitive limit, 70 characters can be used as a rule of thumb.
The American SEO expert Cindy Krum coined the term Fraggle when she explained her theory in detail in a blog post a few weeks ago . From “Fragment” and “Handle” she created the suitcase word “Fraggle”, which is difficult to translate into German. This means fragmented Spainn email database 2020,Buy Spain Email Lists Fresh 2020,2020 Spainn Mobile Number and Email Database,buy leads,b2b email lists,travel leads,company database,leads database,data provider,companies database,email database lists,dentist email lists,list of company emails,database for sms marketing,online sellers,bulk email id,email data,candidate resume database, information , broken down into small units , which is displayed directly on the search results page . This is by no means a new phenomenon, but one that is rapidly gaining importance.
If you google for “Weather in Karlsruhe”, “Angela Merkel” or “How often do you fertilize your lawn?”, You will already receive granular information in the Google OneBox, the Knowledge Graph or a highlighted snippet. Google shows directly in the search results how the weather in Karlsruhe is currently and the forecast for the coming days. Visiting a weather site? Unnecessary!
The knowledge graph summarizes the most important information about the Federal Chancellor – including date of birth, spouse and much more. If you are concerned about the quality of your lawn, you will see a highlighted snippet that reproduces the exact text passage that contains the answer to the question. Even before the organic search results are displayed.
These examples are not fraggles yet, but they give a clear taste of what to expect in this regard. Fraggles are very similar fragments of information that are grouped around a specific entity instead of around a domain or URL, as was previously the case . An entity is a linguistic unit that is defined by various individual aspects. It forms a semantic space that is of central importance for today’s search engine optimization . For example, an entity can be a person, a brand, a place or an object. The various properties that describe an entity are linked by relationships.
For example, the entity “bank” is semantically connoted with terms such as “money”, “account”, “credit” and “save”. Among other things, they help Google to understand supplier database,amibroker data provider,nse data provider,mobile phone number list,bulk database,teacher database,companies email id list,online seller in Spain,email directory Spain,b2b data companies,list of companies in Spain with contact details xls,b2b contacts database,call list of mobile number, that the bank means the financial institution and not the seat. Entities are responsible for ensuring that SEO-optimized content is no longer exclusively keyword-based, but focuses on semantics.
In the United States, where the Fraggles were first sighted in 2017, several of them are often shown on a results page. For example, as part of a typical Google carousel. The Fraggles are separated from the website and their ranking and rank – in competition with the other fragments – completely independently. It is not unimportant that no source and therefore no URL is displayed. For one and the same box, Google can theoretically collect information from several different websites. Only with the answer boxes is it possible to go directly to the section of the page from which the answer originates by clicking on it. Usually, however, there is no forwarding to the website.
Incidentally, Fraggles doesn’t just have to be text content. There are already video fraggles in the USA. Only the scene of the video that is relevant to the search query is displayed. Impressive proof of what is already possible today with artificial intelligence (AI). It is only a matter of time before Google also understands audio elements and directly presents the section of a podcast as Fraggle that deals with the searcher’s problem.
Fraggles are granular information with which Google communicates the answer to the question or the solution to the problem directly in the search results. These content fragments list of email ids,buy database online,school database,email list download,email data provider,student database,buying leads online,email list Spain,b2b databases,it companies database,database company,Spainn company database,email id list of companies, arrange themselves around a specific entity instead of a domain or URL. Fraggles have different forms of presentation and are always placed prominently - usually in front of the organic search results. The theory: Anyone looking for an entity in the future will see different fraggles with different content that are tailored to the search intention. Websites move into the background in favor of content fragments. [/ Su_box]
With Fraggles, Google wants to increase the proportion of zero click searches . These are search queries to which Google succeeds in providing such specific answers within the search results that visiting one or more websites is superfluous. This is exactly what the search engine database provider in delhi,free buy leads,email database Spain download,pan Spain database,database for school management system,mobile numbers database,trader database,online shoppers database,corporate companies database,list of gmail addresses,whatsapp mobile number database, can do with Fraggles. Instead of “losing” visitors to websites, Google wants to keep them on its own portal for as long as possible. OneBox, Knowledge Graph , Local Pack and Co. were just the beginning. Fraggles could be the future.
This impressive number proves how well this is already working today: 62 percent of mobile search queries already end with the user no longer calling up a website, but rather being obviously satisfied with the information that Google is already providing in the search results (source: Jumpshot Inc.). If Google actually pursues a Fraggle strategy, this value should increase significantly within a very short time - even with stationary search queries.
What may be a success for Google is not causing a stir with website operators for nothing. After all, Google makes use of the elaborately researched and prepared information, but no longer necessarily forwards its users on. Even the previous answer box does not induce many to call up whatsapp number database,database seller,Spain pincode database,list of schools in hyderabad with email addresses,truecaller database download,bangalore database provider,database for employers Spain,flipkart database,handicrafts buyers email address,hyderabad doctors database,Spainn email id list download,Spainn nri database,company email database,b2b contacts, the source. But at least there is a more or less clearly visible link to it. With the Fraggles, on the other hand, there is a risk of significant traffic losses because they hardly forward any more and also continue to displace the classic search results.
For Google, Fraggles are also an answer to the vastly changing search behavior of Internet users. For example, the information fragments are perfectly suited to be reproduced as an answer in the context of voice search . If you search using a voice assistant, you will of course not visit a website either, but are only interested in the bare, as concise but precise information as possible. Fraggles are enough for most search engine users to satisfy their superficial information needs. In many cases they are even perceived as enrichment and improvement.
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The more narrow the information that is sought, the easier it is to call up a website. One also speaks of non-domain entities . Google's challenge in this context is to fish out the most relevant content fragments from websites, feeds and apps and put them together in a meaningful way, instead of indexing entire pages as before. Because in the future, the information itself will rank and no longer the places where it is published.
This is exactly where the impending paradigm shift is based. Although SEOs are already increasingly concerned with optimizing the content instead of the bare website, the latter could soon quickly lose its importance. SEOs who want to be successful in the future have to radically rethink and optimize information instead of websites.
Experts believe that the recently introduced Mobile First Index is only a transitional index. The goal could be Entity First Indexing . Cindy Krum is of the opinion that the Mobile First Index is more about the classification and translation of entities than about the display size of the device. Krum even describes the Mobile First Index as a “towing net for fraggles of all kinds”.
The entity-based search is also scientifically advantageous. After all, entities are language independent, which means that more sources can be queried in less time to find the bangalore database,companies database Spain,Spain email list 2020,2020 Spainn Mobile Number & Email Database,business email list xls 2020 Spain,buy email database 2020,business mailing list,contact lists,buy sales leads,b2b data,b2b contact lists,buy travel leads,leads provider in Spain,msme database,buy leads for your business,mobile phone number database,share market traders database, best information. Our language, on the other hand, is constantly changing. Contextual signals will play an even bigger role in an entity index than they do today. What does all of this mean for search engine optimization?
If, in the future, information is actually ranked instead of websites, the focus will shift even more than it is already to the content. Website operators must provide relevant information that is integrated into an extended context for the purpose of entity recognition . So away from thedatabase for sale,import export database,students database,b2b contact database,email list online,get travel leads,travel leads provider,list of email ids of students,Spainn whatsapp numbers,school database in excel,traders database,Spainn mobile number database,school database maharashtra, previous keyword-based content creation to holistic content that illuminates a topic holistically and with rich perspectives. Holistic content provides the necessary density of information, which Google demands not only for the Fraggles.
The more extensive the content, the more important the content design so that Google can find the relevant information. Website operators should fragment the information they provide themselves and thus make it as easy as possible for Google. A clear structure is essential. Consistent heading tags and block elements help, as do data that is marked according to Schema.org. In general, more emphasis should be placed on the optimization of featured snippets.
In terms of content, the content should be divided into several logical sections. Each section must be assigned a descriptive name in the form of a suitable subheading (e.g. "SEO ranking factors" instead of "Chapter 3.2"). Anchor links should lead directly to the topic sections via the table of contents . Even if there is still no proof of this, it stands to reason that jump links help the search engine to find fragments of content that are later processed in Fraggles.
When creating content, it will be even more important in the future to avoid errors and weaknesses. This includes, for example, lengthy, empty introductions, superfluous database of schools in bangalore,Spainn whatsapp number database,calling data for personal loan,unique database,buy truecaller database,corporate companies in mumbai database,hr database mumbai,car owner database,mobile number database pune pune maharashtra,jharkhand mobile number database,data vendor in mumbai,architects database Spain, redundancies and constant topic jumps. Those who have not yet understood that content and design are inextricably linked will soon feel this painfully.
Fraggles are definitely an opportunity for webmasters, namely to make their content even better in terms of content and appearance. However, it is perfectly understandable that Fraggles are also perceived as a threat. After all, Google has such enormous market power in this country that website operators are undoubtedly dependent on the search engine to a considerable extent . If this no longer inevitably redirects its users, this leads to a drop in traffic and consequently to a drop in sales.
Protests should not fail to appear. After all, questions of copyright and competition law also arise. So it has to be seen whether Google Fraggles will actually roll out regardless of losses, or whether compromises will be found that both sides can live with.
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It can hardly be doubted that in future Google will provide even more granular information within the search results than it already does today. SEOs who are already preparing for companies providing data entry work from home,personal loan customer data,.marketing email,car owner database delhi,pune doctors database,mumbai builders database,cell number database,bangalore companies email database,hni database delhi ncr,chennai database provider chennai tamil nadu,database provider in kolkata,builders database in chennai,pin code wise mobile number database,data for telecalling, this by optimizing their content accordingly can at least cushion ranking and traffic losses. Maybe even compensate completely.
The Google algorithm, which evaluates all these criteria and ultimately determines the ranking, is probably the best-kept secret on the internet. And for good reason: The algorithm is like Google's life insurance policy. His judgment determines how successful the company is. Only if the search engine succeeds in presenting its users with the best possible search results can Google defend its market email database kerala,businessman contact number in lucknow,hni clients database ahmedabad,buy hyderabad mobile number database,data for calling in kanpur,bangalore doctors database,jee student database 2020,neet student database 2020,buy companies database,nse data provider Spain, power and, if necessary, even expand it. Search is still at the heart of Google, and revenue generators like Google Ads are attached to its bloodstream. Only when the heart is functioning will the other services in the circulatory system also benefit.
In search engine optimization (SEO), ranking factors are criteria that the search engine algorithms use to filter and sort websites. A distinction can be made between direct and indirect ranking factors. Each signal has a different weighting, which can also change depending on the search query and search intention.
The secrecy of the vast majority of ranking factors leaves plenty of room for interpretation and speculation. In spite of everything, SEO is one of the most efficient disciplines of online marketing, because with suitable optimization measures a long-term increase in ranking can be achieved and thus sustainable and above all free traffic flows can be achieved. To be successful in search engine optimization , good SEOs don't rely on claims, but on proven ranking signals, e.g. B. also through own tests. In addition, the following sources are usually "tapped":
Google Webmaster Central Blog
Google operates several blogs for various target groups, including a German-speaking one . The absolute required reading for SEOs is the English-language Webmaster Central Blog , in which Google repeatedly comments on ranking factors. As in this article from January 17, 2018 , in which the page speed is confirmed as a criterion for the mobile ranking. Since this is an official blog and its posts are likely to be well-reviewed before being published, it is the most reliable source for confirming ranking signals.
Public statements from Google employees
Search engine optimization is not something that Google is opposed to. On the contrary: Google welcomes webmasters to optimize their websites because everyone benefits from it in the end. For many years, Matt Cutts was the face and voice of Google, at least for the SEOs and webmasters. In numerous videos he explained connections and gave tips. Much of what we can consider to be certain in search engine optimization today, we owe to Matt Cutts, who officially left Google in 2017. His videos are of course salaried person database,bangalore companies database,database companies in bangalore,database provider in jaipur,corporate database delhi,sme database Spain,b2b database companies in bangalore,student data provider in delhi,buy business persons contact numbers hyderabad,chennai database, still available. Google maintains its own YouTube channel especially for webmasters, on which Google employees are still available to answer questions. One of them is John Mueller. The nice thing about him: He is Swiss, therefore speaks German and also organizes German-language webmaster consultations where everyone can ask his questions. It is worth following the webmaster Trends Analyst on Twitter .
Guide to Search Engine Optimization
The Official SEO Guide from Google provides an overview of the basics of search engine optimization. Although Google states in the introduction that it will not reveal any secrets here, it will give you best practices that you can use as a guide. The interpretation allows conclusions to be drawn about ranking factors. At the same time, it is worth taking a look at the official guidelines for webmasters , which above all list what you should avoid.
Google Quality Rater Guidelines
Nothing is as reliable as a person's judgment. True to this motto, Google does not only rely on technology, but employs around 100,000 Search Quality Evaluators (raters for short) who carry out manual quality checks of websites. The Quality Rater Guidelines tell you how to database providers in pune,students database kerala,database company in mumbai,consumer database for sale,email marketing b2b lists,cfo email database,buy database delhi, rate the quality. The document, which is regularly updated, is not actually intended for the public, but is leaked again and again, so that much of the 160-page paper is known. Although the guide does not give any information about how the algorithm creates the ranking, according to Ben Gomes, Vice President at Google Search, but definitely what the algorithm has to do. Anyone who takes the effort and works through the guidelines, or at least reads a summary and interpretation , receives valuable impulses for search engine optimization.
Google holds thousands of patents, many of which are related to search. And Google never tires of filing for more patents, many of which are approved. SEO professionals and industry portals such as the GoogleWatchBlog monitor exactly what patent certificates are being issued for and try to draw conclusions about (future) ranking factors from them. Patent content is no secret, as Google's own patent search engine proves.
Analyzes and studies
What Google does not reveal, SEOs have to find out for themselves. With the help of analyzes and studies, the existence of many ranking factors that are now recognized by experts has been proven. However, it is impossible to create laboratory conditions for the necessary tests in which ranking factors are considered in isolation in order to be able to make statements about how much a signal hni database provider in mumbai,surat mobile number database,ludhiana mobile numbers database,students database providers in Spain,pune companies directory,raipur mobile number database,bulk sms database,student database provider in kolkata,all Spain database excel format, has an influence on the ranking. In general, the correlation of the various ranking signals makes it much more difficult to identify them clearly today. Nevertheless, every webmaster can use A / B tests to find out which optimization measures have the greatest benefit for him personally.
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The aforementioned user signals have become more and more important in recent years. These are signals that a visitor sends through the way they use a website. Google uses email database delhi,b2b business database,database providers in Spain,buy Spain whois database,data provider in delhi,student database for sale,stock market data provider,data provider in delhi ncr,email database price,nri contact list,email marketing,email database ahmedabad,online buyers database in Spain,construction email database,doctor database Spain,Spain networking database,email database chennai, these user signals to assess the quality of a website.
Today there is no longer any doubt among experts that the user signals as a whole influence the ranking. However, it is also known that not every user signal is a ranking factor. For example, it is clear that the bounce rate has no influence on the position in the search results .
The influence of the click through rate has been hotly debated for years. On the one hand, there are experiments in which an increasing click rate has also led to a better ranking. On the other hand, it has never been officially confirmed by Google as a ranking factor, and sometimes even denied. After all, Google recently admitted that “user interactions are used in various ways, for example for personalization, for evaluation purposes and as training data”.
Especially with the user signals, it becomes clear how important an overall view of the key performance indicators (KPIs) is. Values such as the length of stay or the Spain state city database,b2b data purchase,buy phone number database,email database bangalore,investors database in Spain,buy college students database,coimbatore students database,mobile database,buy student database,buy fresher candidates database,buy karnataka database, return-to-SERP rate are hardly meaningful on their own. If a visitor leaves a website quickly, this can be due to both the poor user experience (cannot find what he is looking for) and the excellently prepared content (immediately found what he is looking for).
The rapidly increasing importance of user signals makes it clear who Google is focusing on with its algorithm. It is more and more important for users and their needs customer email database,Spainn students email database,buy b2b data,get email list for marketing,buy ceo email lists,lawyers database Spain,online shoppers database Spain,database of teachers,nurse practitioner email database,buy pharma companies database,buy college student database, to optimize instead of for the search engine, as was previously the case. The website visitors are the best quality indicator and their behavior actively helps determine which rank Google assigns a website.
The user experience already mentioned is closely related to the user signals. It is a rather fuzzy ranking factor that cannot be measured directly. The user signals contribute to its assessment.
The user experience comprises all experiences and sensations when interacting with a product, service or a brand. It goes much further than usability, which is only part of the user experience. While the user friendliness is limited to the website, the user experience also considers the experiences before and after the website visit. This also includes being found in the search results or, for example, the presence in the social networks through which the user ultimately arrives at the website.
Mobile friendliness has become an important component of the user experience in recent years. In many industries, the majority of search queries, and thus also the visitors, have long come from mobile devices such as smartphones and tablets. Google has drawn conclusions from the changing user behavior and introduced the Mobile First Index. This does not mean that websites that are not optimized for mobile devices are removed from the index. However, the mobile criteria also apply to them, which can lead to a poorer ranking if they are not met.
Strategic changes such as the Mobile First Index are also important clues for SEOs to identify ranking signals and analyze them in more detail. When Google provides buy student data,data of school students,database service providers in Spain,Spainn business database,Spainn consumer database,Spainn b2b database,Spainn b2c database,property buyer database,database vendors in bangalore,mobile no data provider,pharmaceutical companies email list, a mobile-friendly test , all you really have to do is add one and one together.
Linking is also one of the well-known ranking factors. In particular, the backlinks (external references) had to lose some of their influence, but contrary to much speculation, they still have a decisive influence on how well a website ranks. Google still considers external links to be a justdial database for sale,data selling companies,policybazaar database,property owners database dubai,school student database in excel format,commodity market traders mobile database,bpo candidates database,airtel client database,data selling companies in delhi,data entry project provider, recommendation. The loss of importance is mainly due to the fact that this quality indicator has increasingly fallen into disrepute through link exchange and link purchase.
It is all the more important for Google to check the quality of the link itself. For this, various factors such as the domain age, the anchor text, the content of the link environment and the ranking of the link source itself are used. Here too, thematic relevance plays a decisive role. A qualitative link is of course much more useful than numerous less high-quality references.
The internal links, which are a relatively strong ranking signal, are still underestimated by many webmasters. Thus, the URL structure also has an influence on the ranking, especially since it is an indicator for the hierarchy of pages and thus information.
Query Deserves Freshness is a mathematical method used by Google to find out whether the user favors current rather than timeless information as an answer to his search query. The QDF algorithm always takes effect when both the search volume in the search engine and the reporting on news sites, blogs and magazines increase above average. One example is the introduction of a new iPhone. For the period of increased traffic, new content from websites that are considered authorities are ranked better. In fact, this results in a higher level of message integration in the Search Engine Result Pages (SERPs).
Query Deserves Freshness was invented by Amit Singhal, Senior VP and Google Fellow, and first mentioned in 2007. Matt Cutts has confirmed QDF as a ranking factor .
There are websites for which Google sets particularly high quality standards. In Google jargon, these are so-called YMYL pages. The acronym stands for " Y our M oney us mobile phone number database,hni database mumbai xls,how to get details of a number,jio customer database download,ladies whatsapp number,tamil movies database chennai tamil nadu 600032,list of mobile numbers in hyderabad,find mobile number data sim,whatsapp numbers for chat, or Y our L ife". This includes, for example, all websites where you can buy something for money. So all online shops. But also websites that deal with educational, financial, health and legal topics.
It is very important to Google that these websites provide high-quality content, as incorrect information can have serious consequences. In order to measure expertise, jee student database 2018,personal loan data delhi,salary database,database of high schools in the us,bangalore companies database xls,whatsapp number,sme database Spain download,how to check insurance status of a car,business persons contact numbers in hyderabad, authority and trustworthiness, Google in turn uses various indicators and has its Search Quality Evaluators carry out manual checks. Typical trust signals are, for example, backlinks with high trust and good ratings on Google and other rating portals.
The author plays a decisive role in assessing the content. It is therefore advisable to always provide an author box with information about the author for YMYL websites, perhaps even a detailed author biography on a separate page. If the author's competence becomes clear from this, Google will help with the quality assessment.
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In the whitepaper "How Google Fights Disinformation" , the search engine confirms EAT as an influential ranking factor. From the document it emerges that get company data,private company data providers,12th students database 2020,10th students database 2020,student database mumbai,business database,delhi businessman contact details,corporate email database,canada email database,Buy Spain database,Buy Spain email database,Buy Spain mobile database,Buy Spainn mobile database,prepare a table for maintaining school database, Google does not check the correctness and accuracy of the content, but the level of expertise, authority and trustworthiness of the website itself.
Since many customers want specific services at fixed prices, some agencies offer package deals. Similar to the mobile network provider, there is a certain service package for a certain amount over a longer contract period every month. Often this is also an hourly billing, only that the hours are bundled into monthly packages.
The monthly budget is offset by a certain number of hours in which the agreed services are provided. This gives the customer financial predictability, but depending on the contract, is bound for between six and 24 months. The contract period also gives the agency planning security and at the same time income security, which sometimes leads to a small discount.
With such package deals, which, depending on the scope, cost between 1,000 and 15,000 euros per month, each month does not necessarily have to look the same. The long list of doctors with mobile numbers,free mobile number database mumbai,mobile number database free download,mobile number database pdf free download,free mobile number database,email database collection,Spainn company database free download,Spainn songs database,download email database xls, running time enables flexible distribution of working hours so that tasks can be completed when they actually arise or are necessary. In any case, the contractor should set out in a regular report which activities were carried out and when.
A performance-related remuneration is usually based on the ranking of the website. Client and contractor agree, for example, that the website for a certain keyword appears in a certain position in the search results. A certain amount is only paid when this goal is met. Success-based billing is primarily a selling point.
For example, an amount of 50 euros is possible for each day on which the website is in the first place in the search results. For every position below that, there is a ten percent deduction. Even rarer - but still conceivable - is a remuneration per visitor who comes via the organic search. Or per lead or sale.
The profit-related payment is a profit sharing, in which the SEO agency receives a previously agreed percentage of the turnover for a certain period of time. In practice, this billing model is very rare, as it is difficult for the agency to calculate and customers are reluctant to give insight into the books. The model is most likely still suitable for online retailers, since SEO has a direct influence on sales figures. However, as an additional component of a flat-rate SEO model, profit sharing can certainly have a motivational effect.
With the last two billing models in particular, you should pay attention and take a close look at who is offering them to you. Serious agencies usually do not work with these list of database companies in hyderabad,2 students database kerala,europe email database,list of companies in malaysia with email address,hong kong business directory database,whois database,mcx data provider in Spain,list of doctors in command hospital lucknow,mass mailing software Spain, models, unless there are special agreements in the context of extremely lucrative orders with a high order volume. But here, too, success-based or sales-based payments are mostly just components.
Often providers who promise a success or profit-dependent payment do not work sustainably. Instead, they resort to SEO methods that promise quick success, but which wear student data,sri lanka mobile number database,pen pal email list,email address database Spain free download,mumbai architects list with email id,free company database Spain,mobilink jazz mobile number database free download,list of architects in delhi with email id pdf,phone number database search, off just as quickly. Often it is blackhat SEO , i.e. measures that violate the guidelines of search engines and therefore sooner or later lead to exclusion from the index.
However, a few weeks or months of success are enough to cash in with the customer. After that, the results get worse, in the worst case the website is completely removed from the index and thus disappears into insignificance. The customer becomes dissatisfied and the cooperation ends. A new “victim” has long since appeared on the mat. Not sustainable, but lucrative - at least for one side.
The quality is also questionable in the case of all too cheap lure offers that promise to land you in first place on Google and Co. for only a few hundred euros. With such prices it is hardly possible for the provider to take care of your website individually. Instead, these providers try to automate search engine optimization as much as possible in order to be able to provide you with proof of work.
Automation, however, requires a standard process, according to which SEO, as already mentioned, does not work. Thus, at most, a few texts can be spun and cheap links 99datacd reviews,Spainn girls mobile number,vip mobile number list,email database Spain generated, which you will probably end up costing you dearly again.
The fact that there is even a market for low-cost providers is not only due to the ignorance of many responsible parties, but also to the meager budgets for SEO that are available in small companies. For example, in the United States, 71 percent of small businesses spend less than $ 100 a month in search engine optimization. The spammers, who flood the mailboxes with corresponding offers, also know this. As a sustainable marketing measure, SEO is particularly promising for companies with a small budget.
Contrary to what some agencies might want you to believe, you don't necessarily have to invest a four- or even five-figure budget a month to push your website in the search results. Small and medium-sized companies in particular, which have to manage their marketing budget sparingly, are often regionally active and can already record significant success there with simple measures . Local SEO in particular is a cheap way to get started, is often offered at a flat rate and allows you to get an impression of how SEO works without great risk.
If you don't really have a budget to hire an expert, you still have the option of becoming an expert yourself. However, it takes time to become familiar with all of the far-reaching free b2b data,egg donor database Spain,list of it companies in hyderabad with email ids,list of pharma companies hr mail id,list of email ids of companies,email database free,nri email list free,email marketing database dubai,college database,primary teacher database,list of it companies in nagpur with email id, aspects that go into search engine algorithms and to understand how they work together. A good that is even scarcer than money for most of the self-employed.
Google alone uses over 200 different factors that influence the ranking. Only a few of them are officially known. Most have researched SEOs through trial and error. There is no silver bullet that simply has to be followed, but search engine optimization is based on the application of best practices. This not only requires knowledge, but above all experience . And that experience is one of the reasons why professional SEO comes at a price.
For an entrepreneur, the decision whether to familiarize himself with the matter or to hire an SEO is a calculation example. You have to honestly ask yourself how much time it will take you to acquire the knowledge and experience to be able to do search engine optimization yourself that actually benefits you and doesn't harm you. How much money could you make in the time you spent focusing on your business or growing your business? So on the subject area in which you are already an expert.
Especially for laypeople who have no or hardly any basic knowledge of search engine optimization, the bill will be clear. And as a self-employed person, you know best email address database free download,email id database mumbai free download,email contact number list,online buyers database free download,list of companies in mumbai with email id pdf,list of software companies in mumbai with email id,mobile no database free,bahrain email database free,free nigerian email database,punjab mobile number database free download,student mobile number database free download, what a freelancer or agency has to charge per hour in order to be able to work economically. Nevertheless, a certain basic understanding can never hurt, if only to check the proposed strategy for plausibility and to be able to control the agency at least in part.
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If you only have a small amount available instead of a regular budget, a combination of professional help and initiative is recommended. Most agencies offer a one-time SEO test at a fixed price. The status quo is examined and potentials are identified. This gives you a professional database,matrimony database,private credit database,new movers database,petrochemical database,can i sell my customer database,global product database,12th students database 2019, assessment of the current situation and an initial overview of where action is required. With this expertise, you can also carry out initial optimizations independently if necessary.
If there are still a few euros left, it is advisable to develop an SEO strategy together with the expert . The strategy is an indispensable basis that requires a lot of experience, which is usually lacking even for those who are quite confident in individual SEO measures. If you can loosen up further financial resources for SEO in the course of time, there are definitely other areas with keyword analysis and content development in which you can gradually get support from professionals.
… it is the world's largest search engine that has formulated tips and questions so that you can find competent SEO. For everyone who still doubts whether search engine optimization is actually allowed, this should be a clear indication. Better still: Google welcomes and even rewards it when website operators make sure that their content improves in quality and is better found. We look forward to you contacting us and asking us the questions suggested by Google or your own personal questions on the subject of search engine optimization
Since the visibility and ranking of your website will ideally improve steadily when you operate search engine optimization, the return on investment also increases continuously . Even if the cost of SEO remains constant and often even if you increase the investment.
Because with every better and new position in the search results, you win more customers who, in the best case scenario, are not just a flash in the pan, but instead become regular customers and keep coming back. A merit that must be attributed to search engine optimization, among other things - also in honest figures.
In order to calculate the actual profitability of search engine optimization, the Customer Lifetime Value (CLV) must be included. The following example calculation assumes that uttar pradesh mobile number database free,college students database in excel,truecaller database,free email database bangalore,Spainn email database xls free download,calling data for loan pdf,fresher candidates database,shadi com database,karnataka database,pan card online portal for Spain reviews, a new customer acquired through SEO places an average of 2.5 orders over the course of the customer's lifetime, which results in higher and more realistic profitability.