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You Can also learn how email marketing works below (Optional Article below)
Everything you need to know about email marketing
When it comes to digital campaigns, email marketing is one of the most successful activities. Although it is often not at the forefront, this method of online promotion is extremely cost-effective and always up to date.
In terms of cost-effective marketing tools, email continues to play an important role in every digital campaign. The reasons are many – among them the large number of potential customers who can be contacted. Anyone who uses the internet has an e-mail address, which is huge marketing potential.
In addition, the standard clickthrough rate is around 3% of the number of emails sent, while the CTR of a tweet is 0.5%. This means that someone is six times more likely to click on an offer received via email than on Twitter. If we consider that in a regular campaign, an e-mail is sent to thousands of addresses, it is clear that 3% means a large number.
Given this information, it is clear that such promotional activities are extremely profitable for marketers. However, given the many specifics, we need to know the whole process from collecting data to sending emails to the desired audience.
To begin with, we are most interested in what email marketing is and why it is so popular with professional marketers.
What is email marketing?
To communicate with visitors/consumers, companies use email marketing methods. Thus, it promotes the content of the site, and in the case of an online store, in this way the discounts and the news regarding the expansion of the business are announced. The content of the e-mail may be different, but the purpose is the same – to motivate the recipient to act in the desired direction (purchase, access to the site, completion of the questionnaire…). The way you do this can be the key to the success of your email campaign.
First of all, to send an email, you need the addresses to which you will send your message. It is clear that without contacts your campaign is doomed to failure. That’s why it’s important to know how to secure relevant contacts who will be genuinely interested in what you’re offering.
How do you get email contacts?
To start a successful campaign, you must have your contact list. There are many ways in which you can get these contacts, some of which involve going out and communicating directly with potential customers. It is important to know that for each address you must have the consent of the owner, to avoid unpleasant situations in which someone accuses you of sending them spam.
Depending on your business, some methods of data collection will be more efficient than others. It is recommended to combine all available methods to reach useful contacts.
Collecting contacts through sites
Given that in most cases you want to direct as many people as possible to your site, the collection of contacts should start here. It is very important to arouse the interest of visitors to get them to leave their contact addresses, especially since these are people who are interested in what you are doing because they are already on your site. Placing the newsletter sign-up option in a visible place is a good option, but there are many more interesting methods.
Try to give visitors a benefit if they decide to sign up. This can be additional, exclusive content, a free e-book, recipes for cooking, prizes… The idea is to offer something and on that basis ask for something in return. This way, you will have more subscribers to the newsletter than if you just put the simple “Sign Up” message.
This is a process where you invite everyone who comes to your site to leave their email address. When you make an opt-in landing page, you create a page that represents where you are reaching by clicking on a banner on or off your site. This will direct potential customers to the page where the sole purpose is to persuade them to leave their contact address.
Due to its role, the opt-in landing page must be attractive and, according to an unwritten rule, it must not contain any links other than the one that leads to the place where the data can be left. In this case, the aesthetics are as important as the text on the page.
With a “premium” quality aspect, we convey to the visitor that this is not a scam, but a successful business. Thus, already, at first sight, certain confidence is gained, which must be further strengthened by an affirmative test, video, or infographic. If you created the page correctly, you will receive a conversion, ie a contact.
Email marketing can be a great way to connect with social media. One of the advantages is the ability to target the audience through their posts. On the other hand, Facebook, Twitter, Instagram, Linkedin, and others are great places to collect data, because if you are present on these networks, it means that you already have a fan base.
In this case, through various activations, you have to give them benefits if they leave their e-mail address. There are several tactics, and one of the most effective is to organize a prize game. If the prize is attractive, the reaction of the users will be very high, but in this case, you have to choose carefully what you will offer in order not to get a large number of unnecessary contacts.
For example, if you have an e-shop that deals with video games and related equipment if you offer a Playstation console, you will get an answer. However, a large number of contacts may be sent by older people who are not in the target group and have been persuaded by their children to register. Of course, the game of prizes is just one of many methods – there are many other strategies that you will try until you find the right one.
On the other hand, Facebook has a call-to-action option that gives you the ability to direct your stakeholders to the opt-in page. Notice that I mentioned Facebook the most. This is because this network still has the most users, especially in our region. However, sometimes for certain groups, it is best to focus on Instagram or Twitter. It all depends on the contacts you want, and where your target group is active.
Direct meetings with potential customers
Although “everything happens on the internet”, most of the time, offline you will reach the highest quality contacts. If you work in the car industry, the best way to establish contacts is to go to car fairs, car service workshops, motorcyclist meetings, exhibitions, etc. If you have a point of sale in addition to the site, think about how to get the customer’s email address as well.
In other words, if you travel to where your potential customers are, you will be able to anticipate all the benefits of leaving a contact through a direct discussion. Also, in a face-to-face meeting, people drop their guard more easily and are better prepared to listen to the benefits that await them.
Which email format is best?
Depending on the purpose, the email forms also differ. There are several types, but we present the most important ones.
Standard promotional email – if you want to show a certain promotional message (discount, a new product on offer, opening a new store…). Since you’re not the only one sending similar information to your inbox, your online message should be different from the rest. Be original, spiritual, provide information or something else, stand out with an excellent email design.
Transaction email – after completing a transaction, the buyer will receive a thank you notification in the inbox for the purchase. If someone just bought something, chances are they will open this email as well. This is a great opportunity to draw attention to similar products, offer a discount on your next purchase, and thank them for choosing you.
Welcome email – if someone signs up for your email address, they will receive a welcome message. In this e-mail, it would be good to take the opportunity and briefly present your brand, explain what they will receive in the future, and finally offer them something (a discount or an e-book). Don’t forget to thank them, in the end, this is the main reason why you sent them the email.
Newsletter – one of the most popular forms of communication with customers or visitors is through a regular newsletter. It contains useful information that may be of interest to your subscribers in the list and is usually sent once a week. In order not to get bored quickly, write about things that might interest people. Don’t try to sell them anything right away, you’ll just get rid of them. Focus on things, be kind, provide information, and be able to count on a large number of email hits.
There are other forms of e-mails, and their appearance and content depend mostly on your strategy and the reaction of the recipients. Sometimes even the best compound email doesn’t work if it’s sent at the wrong time or not to the target group.
E-mail strategies that bring results
Email marketing can bring great results, but it can also be the other way around. It all depends on your access to your target group and your commitment because you need to keep track of the results and make changes at the right time. It is a continuous process where no formula guarantees 100% of the desired result.
Customization and segmentation
The message will always be better received if you address the recipient. Some research has concluded that the number of e-mail openings increases significantly if you address the recipient of the title. But while this is an effective tactic, don’t overdo it, as it will sound artificial or aggressive. Limit yourself to just two mentions, at the beginning and end of the message.
In addition to the name, the email can be further customized based on the information you received from the subscribers themselves when they signed up. Segment email lists. Classification can be based on age, occupation, gender, occupation… When segmenting, it’s easier to create an email that will interest a particular group, which automatically increases your chances of a successful conversion.
This is a set of pre-composed e-mails that are automatically sent when certain activity occurs. Campaigns can be set to trigger when someone, among other things, registers on their email list or downloads a file from the site.
The e-mail trigger may also be that someone didn’t respond to your last five messages or that users haven’t logged in to your service in a long time. The main role of a drip campaign is to remind the sleeping “users” of your services and to animate them.
Unlike most campaigns that are one-way, interactive e-mails expect recipients to interact. By introducing infographics, tasks, and tests you will capture the reader’s attention. It is not a bad idea to send an e-mail from time to time without the intention of “getting” something, but just to entertain and convince the recipient that you have something to offer.
Sometimes this can be just information that will spark the user’s imagination and cause them to start thinking about something. The theme may be “Think about whether you should buy a new or used car.” And after a few days, you can send them an offer with your temporarily discounted cars.
What is spam and how do you avoid blocking email?
We receive dozens of messages in our inboxes every day, but most of them are blocked. This is why spam filters are responsible for making sure that we are not bombarded with fraudulent offers and viruses. To succeed in your campaign, you must go through the filters and reach the user inbox.
To reduce your chances of being blocked, you need to send emails from a server that is not recognized as the source of unwanted content. It’s also important to send emails only to people who have signed in to your email list and to avoid words that are used in malicious emails. It is equally important that you do not overdo it with the pictures and that if you send them, they should not be too large.
Some well-known e-mail marketing programs can provide additional security. MailChimp is currently the most popular email marketing platform. Although you have to subscribe for serious use, this is how you buy your credibility. If the message is sent from an inappropriate program and a dubious server, make sure you don’t end up in your inbox.
It is also very important to set the unsubscribe option in each email. Many countries require a clear presentation of this option by law, but even if it is not in your country, you must offer this option. Otherwise, your email campaign is more likely to be marked as spam or automatic or even by the user.
What is Email Marketing? How can it work
Email Marketing is the most common way of sending a promoting message, typically to a gathering, utilizing email. To comprehend the more extensive idea of Email Marketing, any email shipped off to a planned or current client could be viewed as an Email Marketing promotion crusade.
Email Marketing is famous with organizations for quite some time:
- An exact profit from a venture can be observed and has been demonstrated to be vital when done well. Email Marketing is frequently alluded to as second just to look through showcasing as the best internet advertising strategy.
- Email Marketing is altogether less expensive and quicker than conventional mail, basically because of the significant expense and time expected in a customary mail mission to deliver craftsmanship, print, address, and mail.
- Organizations and associations that send enormous volumes of messages can utilize an Email Service Provider (ESP) to accumulate data about beneficiaries’ way of behaving. The information given by buyer reaction to Email Marketing helps organizations and associations comprehend and utilize purchaser conduct.
- Email Marketing gives a practical method for testing different promoting content, including visual, inventive, duplicate advertising, and mixed media. The information gathered by the email channel can then be utilized in all channels of advertising efforts, both on paper and in advanced structure.
Publicists can arrive at critical quantities of email endorsers who have picked (ie assented) to get the email.
- Email is well known with Digital Marketers, rising 15% in 2009 to 29 292 million in the UK.
- Contrasted with the standard email, direct email advertising produces a higher reaction rate and higher normal request cost for web-based business organizations.
Albeit web-based entertainment permits you to target explicit gatherings, your natural reach is altogether lower. On the off chance that you don’t draw according to the perfect individuals, your endeavors are to no end. All things considered, an email crusade is pointed straightforwardly at those for whom it is planned.
Hold back nothing .
You approach the public that chose your mail. They have proactively communicated interest in your image, so they are bound to purchase or communicate interest in your item.
You assemble trust.
Adds validity to your business during the mission. Purchasers need to assemble a relationship with the Brand before they purchase, and messages are the ideal apparatus for demonstrating trust.
Further develops execution.
When an email format is made, it very well may be duplicated and tweaked in a flash. Website optimization Marketer email promoting administrations permit you to submit fruitful missions so you can altogether work on the adequacy of your advertising endeavors.
Tips to take your Email advertising methodologies to a higher level
Compose a title that will promptly draw in interest
The title is the primary thing clients will see. When they read the title they will choose whether to open or tap on the connection you will have passed. You want an appealing title, where clients will open the Email, wondering for no specific reason to see what looks for them.
There are numerous strategies here, however, it requires balance and care so as not to bother your endorsers.
Give the very consideration to the text that will begin under the title
Email advertising administrations are planned explicitly for organizations. The most ideal choices permit you to improve on your publicizing and dig into your mail. Characterizing highlights for premium email administrations incorporates:
High conveyance rate.
Spam results influence your believability and diminish the probability that your email will arrive at the ideal mail. Driving email promoting administrations offer the enemy of spam devices to increment conveyance rates.
Crowd Segmentation .
Crowd division permits you to focus on every one of your clients with content that is pertinent to them. These kinds of missions are essentially more fruitful than sending mass messages to a full rundown.
The capacity to send auto-answers and messages in sequential requests can increment productivity. You can arrange messages that will be sent once a shopper sign in to guarantee that they can answer your Brand.
Email promoting efforts are pointless without the chance of pondering their prosperity. The top administrations offer a scope of subtleties, like opening rate, active visitor clicking percentage, conveyance, and memberships.
The capacity to make email outwardly engaging is the way to progress.
Which Email Marketing administrations will raise your level
MailChimp is one of the most well-known names in Email showcasing with more than 16 million clients. This great stage is generally because of the outcome of the free instruments it offers. Nonetheless, premium plans offer imaginative highlights that are cutthroat with other industry pioneers.
MailChimp allows you to interface with most web-based business stages, including Shopify, WooCommerce, and Magento, for simple incorporation and robotization of business processes.
In the wake of joining, you will likewise be offered to publicize efforts on other famous stages, like Google, Facebook, and Twitter. You can screen and convey these missions straightforwardly from MailChimp.
MailChimp runs beta tests on a one-of-a-kind element that permits you to plan and send postcards. This intriguing advancement assists you with forming your promotion into another aspect. The free MailChimp plan is great for fledglings as it upholds up to 2000 supporters. Notwithstanding, it doesn’t have many key elements, like help, delivering time improvement, and a few subtleties.
The stage is great if you have any desire to work with the default settings, yet customization is very troublesome. Settings are much of the time concealed inside pages or work processes. Moreover, the stage is refreshed consistently, so when you observe what you want, it vanishes rapidly!
SendinBlue is a successful and magnificent email program for little and medium organizations. They have an extraordinary free program and, surprisingly, in paid programs, it is one of the least expensive email programs you can find. The email processor lives up to assumptions, as it is straightforward to utilize. Mechanization isn’t so confounded concerning model Active Campaign, yet it is exceptionally compelling.
The conceivable outcomes it incorporates are enough for a little and medium business. However, assuming this is the sort of thing more convoluted with a large number of Emails that require a separate plan, then, at that point, you ought to search for another choice like Mailchimp or Active Campaign.
A definitive rundown of tips and deceives for your Email Marketing efforts
1) Put a singular brief for the activity using email. This will further develop the transformation rate.
2) Design for cell phones, with huge buttons and a lot of void space.
3) Create a need to get going with cutoff times, for instance, “just for a couple of days” to exploit offers.
4) Include just a single picture for each email. Concentrates on a show that the active visitor clicking percentage moves along.
5) Use email layouts for content (like pamphlets) and customized email to offer substance (to advance transformation diverting)
6) Send an update email for your occasions and challenges.
7) Use a predictable plan for each email. Along these lines, clients will know how to rapidly observe the data they are keen on.
8) Use just a single source of inspiration per email.
9) Make your supporters feel unique by giving them admittance to selective substance.
10) Use commencement to work on the critical outcome.
11) Integrate structure auto-complete frameworks to make it more straightforward for your clients.
12) Give the valuable chance to enroll straightforwardly in a deal, class, and so on by tapping on the source of inspiration of the email.