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You Can also learn how email marketing works below (Optional Article below)
Email Marketing – What is it? Examples and Platforms 2022
A newsletter is not the same as email marketing, which in turn does not refer to lead generation.
You are probably already confused by all of these terms.
You can do worse if you wish. Just see:
Direct email marketing (also known as a DEM) is one of the most popular marketing strategies for selling online. Many people use “marketing automation” tools to make the process easier, but landing pages are essential to convert customers.
Are you still here? Do not run away!
I am not kidding. These phrases were used to help you understand that there are many terms in the world of email marketing and it can sometimes be difficult to find your way.
This guide will explain what these terms mean, and show you how to create an effective email marketing campaign.
Email marketing: What is it and how does it work?
Let’s begin with a definition.
Email marketing can be described as one of many strategies that can implement on the internet. It involves creating a list of email addresses to keep in constant contact with the user.
There are many objectives to an email marketing campaign. Here are some examples.
- Branding This is making your brand more famous and Brand Positioning
- Get Traffic: You will then get traffic to your site
- Loyalty: Keep your customers happy.
- Sales: Selling products or services
Email marketing is usually done using a platform that allows us to collect and manage all email addresses.
The Best Email Marketing Platforms
There are many platforms on the internet, some excellent, some less so. What we need to check before selecting one are the features and delivery. This includes how often and when emails are sent, and whether they arrive in spam.
Many email marketing services are expensive. I recommend two excellent platforms that don’t cost a lot.
- Get Response (best if you want functionality, reliability, and price)
- Mail Chimp (free to 2000 subscribers, reliable but not very well-known)
Why do Email Marketing?
Email marketing is, believe it or not, one of the most lucrative strategies today. This path is used by many companies solely to sell and promote their products/services.
This is a confession: I have never liked this strategy since I began working online. I considered it a dying practice. No one ever reads what I wrote about advertising or information emails.
I was wrong!
This area has a high conversion ratio. Offering quality content, can retain users and keep them coming back.
Our website visitors will most likely not return to our site.
It is a shame. However, an effective email marketing strategy will allow us to recover them and establish contact.
This is a great reason to get started with this strategy immediately.
Lead Generation aims to identify potential customers through profiled contacts.
This strategy is based on the generation of profiled contacts. Profiled refers to users who are very similar to our services or our brand.
It is crucial to only acquire contacts that are interested in our products and services to make a great Lead Generation. There are several ways to do this.
Keep in mind that in 99 percent of cases, the user does not want to leave his email address for free. To get a contact, we need a “Lead magnet “.
The lead magnet is an incentive to give to users in return for their email addresses.
There are many types of incentives. Here are some:
- An eBook
- A video
- An info graphic
- Services at a Discount
You must offer something similar to our brand, or the product we plan to sell, to ensure that your contact is profiled.
We could use a more complicated form to ask the user for additional data and his preferences. However, is very quick and doesn’t want to spend too much time on such things.
I would suggest asking for only the name and email address.
Avoid making the common mistake of trying to scam the user or offering bad products. Remember that you are trying to get a new customer. The first impression is always the most important.
A low-quality newsletter will be rejected by users. Conversions will result in decreasing. However, offering value will immediately make users feel positive about you and stimulate the feeling of “debt”, which is essential for a successful marketing strategy.
Lead Generation Techniques
Most bloggers use a pop-up on their site to try to persuade users to leave their addresses.
Pop-ups can be generated using many tools, especially Word Press and Hello Bar.
Sponsorship on Facebook is another very effective strategy. We create an advertisement with a very appealing offer and, on clicking, we land on a landing page created just for this occasion.
You can also generate contacts using other methods, such as LinkedIn, a well-known social network for professionals.
More information: “Lead generation – What it is, and Examples
We won’t have any problems if we only manage one site with a few contacts. But what happens if the sites grow and the contacts start to multiply into thousands?
It can be hard, if not impossible, to manage everything effectively.
Here is where we offer “Marketing Automation” tools. These are platforms that automate email marketing processes.
These tools allow you to automate the entire process starting with the user’s subscription.
These tools are extremely useful and can help us maximize our earnings. It is virtually impossible to work without when handling large quantities.
DEM Direct Email Marketing
This guide concludes with a mention of Direct Email Marketing. This is an email that uses to sell a product or service or stimulate a commercial approach through offering discounts or coupons on certain products.
This technique is used extensively in the affiliate market.
Let me end by suggesting a tool that is very useful to track all clicks on your newsletter links, Check Meter
I believe I have provided enough information for you to be convinced to immediately start an email campaign. This strategy is not immediately effective, but it does take time to build a list of interesting contacts. So don’t waste time and get started now using all the tools that I have recommended in this guide.