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All you need to know about email marketing.
Email Marketing refers to a series of strategies companies use to make their offers and content visible through email channels.
Email marketing was for a long period synonymous with spamming and intrusive communications.
This channel is now the best way to get the right messages to people at the right times.
Email is a powerful tool for inbound marketers, and it’s also a democratic channel.
A survey from Pew Research found that 92% of online adults use email.
Email marketing is still viable, contrary to popular belief. It can help you grow your business.
This guide is for both beginners who want to learn more about email marketing and for those who have an existing strategy and are looking to improve it.
Email marketing defined
Email marketing refers to communication via email between a company’s customers or potential clients and its customers.
These are some examples of email marketing you should have received in your inbox:
- Airfare deals
- Confirmation of online purchase
Initially, email was viewed as a digital version of direct mail advertisements.
Email was therefore viewed as a mass communication channel, and messages were not relevant to the recipients.
Email marketing has been viewed as an intrusive communication for years.
It has evolved, and marketers now see email, which allows for direct messages, as one of their most personal means of communicating with customers.
Email marketing: Why you should?
Recent developments have seen social networks gain prominence in digital marketing.
Email marketing is a great option for people who have a lot of email addresses and wish to increase their brand’s relevance among them. Here are some reasons to consider:
Radiate reports that in 2015, there were 2.5 billion email users. The trend is for this number to rise to 2.9 billion by 2019. This number is more than a third of the global population.
All the actions that we take in other channels are concentrated on our email address.
The email address is used every time we create logins on any website. It is therefore an integral part of any user’s Internet activities.
A company posting on social networks like Facebook may not be seen by all those who are following it.
This is due to algorithms which determine which messages are most important to each user.
This is why social media posts are not always predictable. This means that you don’t have control over the number of people who see your posts.
Email marketing is different. This channel has a predictable reach, which is one of its greatest advantages.
This means that you choose 100 email addresses to send your message, all 100 will receive it in their inbox (unless there’s a technical problem, which we’ll address later).
Email is the blank screen that every digital marketer needs. Email messages can be sent with no limit in characters and can include images or GIFs.
Emails can be created with templates that include graphic elements, or they can only contain text.
It allows you to communicate brief messages, link to different web pages or tell a lengthy story. The email can be sent in any format that you choose!
There are some good guidelines to follow when designing and writing emails. We’ll get to this later.
Financial performance at an all-time high
You only need 3 ingredients to start an email marketing campaign: a domain, rockcontent.com, an email marketing platform, and someone to execute the strategy.
It is crucial to choose the right email marketing tool. There are many options available on the market to meet all needs, including free tools such as Mollify that allows you to send SMS marketing campaigns separately or together with automated sequences.
Mollify is a very intuitive and simple email builder that allows you to create templates for newsletters or landing pages.
Additionally, technical support and application are available in Spanish and Portuguese as well as English.
To measure the effectiveness of your campaigns, reports can be consulted in real-time. You can also sync Mollify with tools such as Prestashop, Magento, and WordPress.
However, it is important to remember that no matter what tool you choose, your investment will be low.
Email is the digital marketing channel with the highest financial return. You don’t need to invest a lot upfront and can generate a lot of income.
Email marketing is an important part of your marketing strategy
Email marketing can be used to promote and sell products or services, but it is not limited to these two areas.
If someone grants permission for a company to send email directly to their inbox, they are giving access to a portion of their personal life and an opportunity to have a conversation.
Our email serves two purposes: to receive messages from companies that we like and to interact with our friends, family, co-workers, and to send them emails.
Email is the best channel to connect with potential customers in your marketing strategy. This can lead to amazing results.
Let’s take a look at the role of email marketing in your digital marketing strategy.
Leads to Engagement
If a person opts to receive emails from your company, they expect that you will be in touch with them at least once a month.
Although it may seem obvious, many companies neglect to maintain a relationship with email contacts!
Email marketing is a great way to engage your leads.
This will make your leads remember you and increase their chances of becoming customers.
Promote your content
You know the importance of promoting your blog content if you want to make it a success.
You have many channels you can use to promote your content, including email!
For example, sending a newsletter can increase traffic to your blog posts and help you be more visible on the Internet.
Your leads should be nurtured and educated
Inbound Marketing is all about lead nurturing. It is only with it that you can transform your subscribers into leads and your leads into customers.
Is required to inform your contacts about your business and to build a relationship with them.
Email is the best way to nurture leads because it allows you to send targeted messages to the right people at just the right time.
If you have a marketing automation tool, email marketing can be used to educate and nurture your customers.
More to sell
Did you receive emails from companies offering discounts or offers in your inbox lately? This channel is used by many companies to increase sales, particularly those who sell directly to consumers, such as clothes and tickets for flights.
It is now possible to send an email to your contacts and get them to make a transaction.
Soon, you will be able to pay directly via email. Email marketing is a great way to promote your products.
Enhance your relationships with customers and consumers
You cannot walk away from customers after they have made a purchase. You must pay close attention to the enchanting part of the entry process.
Satisfied customers bring many benefits to your company. You can keep that relationship going by email.
This channel can be used to send relevant content to your customers, as well discount codes and promotions.
These are the 4 types of email your strategy should have
It is essential to be familiar with the types of email your company can send to help you understand how to create successful campaigns and how to incorporate email marketing into your company’s day-to-day digital marketing.
This is the email you should be familiar with. This is the email that informs you when new content has been published to your blog.
These emails are great for getting to know your readers better. These are the first emails that someone will receive when they sign up for your mailing list.
This is a great way to keep your email list active and up-to-date with new content. It also increases the likelihood that you will generate leads through the CTAs in your texts.
The newsletter is a familiar friend of ecommerce’s as well as blogs. Many companies send weekly or monthly updates to their contacts with blog posts, company news, and market news.
You want your newsletter to be read if you truly care about it. Create a newsletter with your own identity that contains valuable content.
Invitations for events
Emails can be a great way to promote events that you are organizing. It is important to communicate clearly why the event is worthy of their attention.
Emails that promote events should include all information such as the location, time and limit of participants.
Remember to include the link to the ticket purchase or registration page.
Lead nutrition emails
You may embed a feed stream depending on what action your persona takes within your website or blog.
Nutrition is a collection of emails that contain relevant and segmented information.
These are email marketing messages which help leads to move through the sales funnel and reach a clear buying decision.
You can identify a group of contacts who are interested in a particular topic and continue the conversation by providing more relevant content. This will increase the chances that they will keep in touch with you.
Templates and tools for email marketing
You need to begin your email marketing strategy immediately.
Mail chimp is the best tool for beginners. It has a free version and is intuitive and easy to use. Other popular software available on the market include Mail.ee and Get Response.
Full-featured software such as Red Station or Hub spot can be used to market via email.
These tools can perform many functions, including email marketing, lead tracking, and blog management.
How to choose the right template for your email
Now that you have a tool, it’s time to start writing your first email marketing. You will need to decide which template you want to use.
You can either create a template entirely in HTML or use pre-made templates provided by tools such as Mail chimp. This option reduces the amount of work required.
Look for a responsive template when choosing your template. This means that it adapts to mobile devices. Most people today read email on their smartphones or tablets.
If your template is not responsive to these devices, it will make reading your marketing emails very difficult or even impossible.
Your template must be responsive. It should also have space to place images and text. Many companies only send images in their email marketing messages.
Some providers may consider this email spam. Combining image and text blocks is a great way to make your email lighter and easier to read.
Remember that less is better. It may sound cliché, but simplicity is key to getting your readers’ attention.
How to create an email marketing list
It is sad to say that an email contact list drops 22.5% per year. Email addresses can change, contacts leave accounts, or opt-out of your mailing list.
Building and growing your contacts list is one of the most difficult aspects of email marketing strategies. But where do you start?
The most obvious solution is to purchase an email list. The golden rule of email marketing says that you should never purchase contact lists. We will explain why.
Do not buy an email list
An individual’s inbox can be a very private space. There she can store both personal and work-related messages.
If someone gives you their email address, this means they are willing to communicate with you.
You can purchase a list and get email addresses that are not opted in to your messages. These people did not give you permission to send them messages directly.
These lists often include false, non-existent or typographically incorrect email addresses. This indicates to providers that you’re emailing a bought list. Providers may also be subject to a penalty.
Buying an email list is a complete plate to damage the image of your company.
It takes effort and time to build an email list. However, here are some tips to make it easier.
Your list’s quality should be your top priority
To begin collecting email messages, you must first add a space to your blog where visitors can register to receive communications from such as news and promotions.
This is possible with some tools. Rock Content’s favourite tool is Hello bar, which adds a pop-up or window for email collection to your website.
OptinSkin is an alternative tool that lets you place email collection boxes wherever you want on your WordPress blog.
Keep in mind that the easier it is for users to register their email addresses, the more addresses they will be able to collect. It improves user experience on your blog.
It is possible to request additional information at registration. It is perfectly normal to request additional information at the time of registration. However, be cautious not to ask too many questions. This could scare away your visitors from providing their email address.
Remember, building an email list is not just about getting new contacts but also keeping the ones you have.
Keep your contacts in touch by only sending relevant content. You could lose everything that you have worked so hard for.
How to write amazing emails
You will be more likely to send your first email marketing message if you have an email tool, a template, and a contact listing.
If you want to create amazing emails for your subscribers, there are some best practices. This is it!
Keep the text brief
Did you know that the average attention span for humans today is 8 seconds? It is obvious that your emails should be clear and objective.
To get rid of unnecessary information, review and edit your email messages. Avoid distractions and get straight to your point.
Use the correct language
Consider who is reading your emails when you write them. This is how you can determine who is reading your emails.
This will allow you to decide what tone to use and which expressions, slang or language to avoid.
Establish a tone of conversation
Email can be used to build relationships with your contacts. You can create proximity with your readers by using text, and treat them as a person. This will help you to captivate your contacts.
This will allow you to have a dialog with them.
Create creative stuff
One of the most important parts of an email is its subject line. The subject line is designed to encourage the recipient to open the message. It summarizes the essence of the email in just a few words.
When writing about subjects, don’t stop thinking creatively. There are a few ways to spark curiosity in your recipients and increase your open rate.
An email that we sent to announce a webinar about the importance of updating blog posts to be at the top of Google is a great example of a creative subject line.
The email’s subject was “Where is the best place for a body to be hidden?”
Our SEO expert stated that the second Google page was the best. This was because it represented the death and resurrection of content. He then introduced the topic for the webinar. This email had one of the highest open rates of any email since the start of the year.
You can also learn more techniques to increase the opening of your messages by visiting our email subject generator link.
How to improve the effectiveness of your email marketing strategy
We’ve provided the basics of email marketing to help you build a relationship with your subscribers.
You may now be curious about the next steps to improve your strategy.
To make this happen, the first step is to create an action program. This will allow you to set a frequency and type of email marketing.
Five steps are essential to good email marketing planning:
- Describe your buyer person
- Decide what content you want to send
- Set the frequency of shipment
- Define the goals of each campaign and what metrics you will monitor.
- Schedule a shipment
Once you have completed all the stages, your strategy will be well-structured and you’ll be ahead of other companies.
If you have read this far, and are interested in learning more about advanced email marketing strategies for your business, download our free eBook on the subject.
It will allow you to:
- Learn how to segment your email list.
- Use email marketing to nurture leads
- Know which monitoring indicators you should use to determine the success of your strategy
- And much more.
WHAT IS EMAIL MARKETING AND ITS BENEFITS ?
Email advertising is a decent method for advancing an organization’s items or administrations. A promoting technique includes sending email messages to a generally possessed email rundown, and gratitude to current devices, such missions can be effortlessly set up, robotized, and customized for individuals who get them.
Private companies, specifically, need to proceed with caution with regards to the types of showcasing tries they utilize for the straightforward truth that their assets are more restricted. Therefore, they need to realize that would it be advisable for them they put resources into something like email advertising, they can get a decent profit from the venture.
A review from Adobe gauges that twenty to thirty-year-olds spend around 6.4 hours every day perusing their messages.
It’s not simply recent college grads utilizing email. A great many people use email every day, and they check their inbox all over: while working out, eating, and in any event, utilizing the restroom.
Email promoting gives a solid type of correspondence between your image and your clients. It’s a savvy answer for arriving at clients where they visit consistently – their inbox.
Figure out different advantages that make email showcasing a savvy answer for speaking with your crowd, tracking down new clients, and developing your business.
Why email advertising works
Not at all like some other showcasing channels, email promotion permits you to stay in contact with your clients on a reliable premise. Be it a basic, “Thank you for buying in,” a bright, “Welcome ready,” or a genuine “Blissful Birthday,” email is the least demanding and best method for telling your clients you esteem them. Clients love it when a business regards them as an individual, not very much like every other person.
That worth ought to show in the messages you send, and the more worth you give to your ideal interest group, the more they’ll anticipate hearing from you. At the point when that occurs, it’s more straightforward to inspire them to draw in with your source of inspiration.
There’s a lot of information to back up the advantages of email showcasing:
91% of US grown-ups like to get limited-time messages from organizations they work with. (MarketingSherpa)
Email is just multiple times more viable than Facebook, and Twitter joined in assisting your business with obtaining new clients. (McKinsey)
Here are the significant advantages of email advertising, and why you ought to truly consider putting resources into email crusades:
IT IS COST-EFFECTIVE
To start with, we should discuss cash. Advertising apparatuses that empower sending a fast email pamphlet and setting up crusades are for the most part not exactly costly. Also, the vast majority of these apparatuses intended for email advertising charge a regularly scheduled installment in view of the size of the contact show you come in with, so assuming that you’re an independent venture with a couple of thousand contacts, you’ll pay a negligible portion of what a major organization with a broad rundown pays for similar assistance.
Thusly, you can run your email showcasing effort at a lower cost, and possibly need to contemplate contributing more when you develop your crowd, which probably implies you’ve additionally expanded your benefits. Additionally, the profit from speculation potential is colossal – the Direct Marketing Association gauges that for each dollar spent, email showcasing brings back $40 in benefits.
IT’S GREAT AT ENGAGING YOUR AUDIENCE
With regards to crowd commitment, you’re bound to talk about the advantages of online entertainment than email bulletins, yet don’t limit the capability of the last option.
Through showcasing robotization particularly, this advertising channel can be an extraordinary method for checking in with your interest group at a few rather key minutes and inspiring them to act. For example, messages can be set up to set off at whatever point a potential client leaves their truck, after which they are well welcomed in their inbox with a “Your items are sitting tight for you” title that could remind them to return.
Or on the other hand, you can likewise check in with clients who haven’t associated with you in some time and send them a motivating force to return to your site and purchase something with a coupon only for them. Whenever done well, email advertising can be an incredible method for keeping your interest group close and locked in.
IT INCREASES TRAFFIC TO YOUR SITE
Different advertising channels frequently cooperate to assist a business with arriving at its objectives. For example, assuming you’re running an SEO procedure to support traffic to your site, email promoting can assist you with supporting that work.
Since, by the day’s end, the email content is intended to lead individuals to a point of arrival, where they then, at that point, need to make a particular move they’re searching for. That additional traffic is likewise great traffic on the grounds that the clients definitely know you, so the possibility of them shutting the page rapidly is low the length of what they find on the page matches their assumptions from the email. This then brings down your skip rate, which is something Google thinks about when it positions the sites on the SERP.
That, combined with other traffic-expanding methodologies like a virtual entertainment mission can assist you with arriving at your objectives significantly quicker.
IT HELPS YOU IMPROVE BRAND AWARENESS
Email promoting isn’t the best option for further developing brand mindfulness, yet a powerful instrument can assist you with this objective, regardless of whether right presently you’re scratching your head attempting to sort out how.
Thus, you run a lead age mission to receive email contacts from the interest group. Then, you send an email to the said crowd, attempting to inspire them to change over, to purchase, join, or do different activities you need. Yet, clients previously gave you their email, so isn’t brand mindfulness as of now, indeed, there?
Kind of. Clients can furnish you with their email for a lot of various reasons, and it’s anything but an assurance that when they do, they’ve likewise become acquainted with your image. For example, assuming you offer a coupon with a little markdown for pursuing your site, they will do it just to get the coupon, use it, and afterward perhaps at absolutely no point return to your site in the future.
You’ve scored a lead and a change, however, the clients may not know you enough to become steadfast clients. Along these lines, messages with a brand mindfulness center can assist with connecting the information hole, and let the clients get to know you better.
Send welcome messages just after recruits
Educate them regarding your remarkable selling focuses, for example, how you work uniquely in contrast to your rivals
Keep them refreshed with transforms they’d be keen on
Check in with them concerning their perspectives, surveys, and so forth.
Assuming you likewise focus on your clients in light of attributes they share for all intents and purposes (like area, socioeconomics, interest), and have a solid source of inspiration, you can assemble brand mindfulness through email.
OVER TO YOU
The advantages of email showcasing are exceptionally reassuring, particularly for independent ventures, however, it’s worth focusing on that to see them wake up, you want a decent email promoting procedure.
That is a system planned around your business, that can uphold your objectives and meet client assumptions. To ensure you move into the universe of email showcasing, Australian Internet Advertising can assist you with building solid groundwork.