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The Last Step The Line and From Address. Line as well as From Address The From-Address: Professional or Personal?
It’s simple (and fast) to change your from-address to something basic such as. But, the address from which you are requesting information is not the one that you use
Decide at the beginning of your campaign will never alter (you’ll be soliciting for people to include it in their
Address and contact books to ensure that your email doesn’t be sent to junk or spam folder) It’s worth it
deciding if you want the you are weighing whether that email should be private or non-personal you want to send it, and the type of email address you want to use.

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address can help encourage open rates. There are three possibilities:
Impersonal It is the most popular form of and is similar to the ones previously described.
above. and are two of the most common.
You can, however, choose any word that is not personal and un-incentivizing and apply it.
Keep in mind, however it’s an email address individuals aren’t able to respond to or are using to
An automated tool to unsubscribe the email lists you have subscribed to. This is why you shouldn’t choose an email address with
that you can use for different uses within the company. Benefits of using an anonymous email address is that it can be used for other purposes outside of you use it for different purposes is
Address is that it is unlikely to encounter issues due to spam filters. However, the downside is that it could cause problems with spam filters.
might not help your open rate the same way that personalized or incentive-based from-addresses could.
Incentivized from-address uses the fromaddress field to contain the word “from” that could
can help get your people excited about opening your email and get them excited about opening it. Examples include deals@yourcompanyname.com or
specials@yourcompanyname.com. What’s the value? Every chance to engage the subscriber
The process of opening your email must be a way to leverage the gentle hint that they could be in the process of negotiating an offer or
Discounts can be successful. What’s the negative? It is possible that you have difficulty with the spam
filtering in certain circumstances based on the reputation of your sender and the contents that you send out.
Personal: The third kind of email address that you use to send out your mass email marketing campaign is one that is personalized.
in the creation of the perfect email in the creation of a successful email. Actually, setting the address and determining the
Subject line is often the final step. Unfortunately, for many businesses usually
This means that it was done quickly and without thought. an enticing address, and subject
It is a matter that you will spend a significant amount of time contemplating. It all starts with
users that choose to view and open your emails, and also in a variety of email clients which don’t automatically
You can load a small portion of your email in the preview pane. It address and the subject
line.

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It is particularly efficient if you have an effective persona or an executive. But, it could
It can also be beneficial can be beneficial if your industry is one where one-to one relationships are beneficial for example,
the non-profit sector , or the retail sector, or even. It’s a plus because it can make the experience feel more personal.
more tailored to the individual more personalised to the. However, it could negatively impact rates of open in the same way.
It is easy to make them worse by making your email appear less professional.
What’s the best option for you? Because you don’t wish to change your address frequently You’ll need
to be cautious with to limit your testing with this. However, a test that uses only the different lines from the –from cause harm.
A different option would be to conduct an informal survey of your most loyal customers. In either case, ensure that your name is in the form of
Addresses should be thought out and be aware of other possibilities if you’re unable to find that your rates aren’t in line with
not be satisfactory.
It’s a CAN-SPAM condition that the –fromaddress accurately represent who sent the email is sent to.
The domain is located in. Do not play around with fraudulent corporate names or clever url domains!
It’s the subject line: research Research,
We would prefer more than to provide you with the exact subjects work most effectively for you.
your email! But, the subject line and the way it should be used is dependent on the your industry and the email lists
segment. While we aren’t able to give you a 100% guarantee of which method will be best for you however, we can provide you with a some suggestions
common best practices for email subject lines.

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Personalize: By using an option for personalization like the one provided by Comm100 to add the first name of the user.
or user’s name in the subject line will almost always increase the open rate. However, it is important to include your user’s name or username in the subject line.
Use only a first or user name, and don’t use a first or last name. The majority of subscribers will think that the
The inclusion of their last name in the subject line of a mailer could be a privacy issue due to the ease of being able to hack into the security of
email. As we mentioned when we talked about the personalization aspect earlier in this chapter be aware of the importance of
your particular industry can be a perfect candidate for using personalizedization or if your customers prefer not to
Their name will be in an email sent to you.
Create urgency Your goal is to get subscribers to get your email as quickly as they can. The longer a person is a recipient
The longer you put off opening your email the longer he or she waits to open your email, the greater chance that they will delete it. the email. How can you
improve the odds that your email will be opened quickly? Instilling a sense of urgency within the
The subject line can be effective in boosting the efficiency of this measure. and Clearance Sale for
Examples. Create subjects that make your readers or readers feel like they are
They could miss out if they do not open the email and read the content immediately.
Create Urgency Without a Timeline! Although you’ll would like to make an impact however, you do not want to
to compose an email subject line that will make your email obsolete in the in the near in the near. Even though email offers the
the highest ROI on investment of any channel for marketing, thanks to the increase of users who use social networks frequently look up
Their inboxes are less frequent. If you mail an email that clearly states that the offer is no longer valid on a Friday, they will check

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You could miss out on delays that occur only at weekends. It is important to tread carefully
in between creating urgency, and making sure your email doesn’t appear out of date too soon.
Keep it short and put the important points first Sign in to your Gmail account, Hotmail Yahoo! or Gmail account, and then look

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at how your subject lines display. It will be apparent that you don’t notice that many characters from your subject
line. In general, you will can display between thirty and fifty words to show in your subject line
the user is likely to that a user will actually. Make sure your subject lines are shorter and focus on you include the most important content
like your offer is in the middle of your subject line. Remember that the more you write, the more important it is that your subject line,
The more specific your subject line is more specific, the more likely likely to be a victim of junk or spam folder. Even if it is to
when you write your perfect subject line in only thirty-five or fifty characters, it’ll be well-worth the effort
and work to improve deliverability and as well as improved open rates.
Repetition of Your Newsletter or Company Name The users will open the email from you on the basis of two aspects
after scanning their inbox. First, they will look at the contents on the line and the other will be the email address.
your relationship with your relationship with. You may not have a good relationship with everyone who scans the address or even notice it to begin a to
include your company’s or newsletter’s mention in your subject line, too. Naturally, you’ll have to consider the balance of
between the length of your subject line and informing subscribers that the email comes from the sender. It’s likely that you’ll have to change the subject line length and remind subscribers that you are sending them an email.
You should conduct some tests to determine the most effective option for you.
Be cautious of Spam Words Also there’s no place where the use of spam terms will be able to return to.
Your email will get more attention than what is in that subject line in your email. It is more likely to be a problem than the subject line. Content for the subject line gets an enormous amount of importance.
By the majority of email service providers’ to block spammers by most email service providers. Although it’s an important distinction, you should be mindful of words such as “free” cash.|–
Yes, you must include words in your subject line to make users want to open your email however, you should not do it in a way that encourages users to open your email

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which at the expense of not getting in the inbox, it’s not worth the cost. Always make sure to compare your email against a list of
seed addresses before you add the list to your primary list before sending it to your main. If you do end up getting into the spam or junk folder, then you should consider one
The first fixto do is remove any suspect spam words in your subject line.
to make it making it shorter.
Of course keep in mind that it’s a requirement of CAN-SPAM to write your subject line in a precise manner.
The content of the email should reflect the contents of the reflect the content of the. Don’t mislead your recipients.
The most important best practice in Email Subject Lines Test! Test! Test!
There’s nothing more simple for you to try (or more crucial to check) than subject lines for emails. It’s very simple to
Divide your email list into two parts. Simply send an additional message to each one and check which one is the best.
receives a high open. However, you must ensure you have all the other parameters include the time of the email, and the size
of the list and the breakdown of the email services on the list of the list, are almost identical. Because
Subject line performance may vary depending on the sector, so it’s crucial to test the subject line
various kinds of keywords, calls to action lengths, personalization and many other aspects, and then you can create your personal
List of things that are most effective in getting open rates for your emails. Beginning with the best practices mentioned above.
It can make sure that you don’t end up with an area of study that’s created to be a failure. What is the best option for your
Email campaign programs will have to be established in the coming months.

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Of course one of the main things to be aware of is to be patient and take your time thinking about the|–from
address and address and. A little consideration will go a long ways in boosting open rates.
The next step is a summary of the best practices for email marketing that converts sales.

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Best Methods to Send Sales Conversion Emails
Subject Line Best Techniques in Sales Conversion email Subject Line Best Practices
A sales-related email must follow all the best techniques for subject lines in general, including:
Urgency: Create a feeling of urgency, so that people will respond to your emails as fast as they can. However, you should be sure to do this
Without creating the impression that your email is outdated even if a small amount of time has passed before users are able to see it.
Content: Choose words that have been tested within your industry or your email list segment to develop actions and
responses. Avoid using words that could make you a target for spam filters. If you are able you can make sure to repeat your
the name of the newsletter or company on the body of email.
Length: You should not create a subject line which exceeds thirty-five to fifty characters.
The personalization field: If suitable for your business or list segment, you can include an option for personalization
To use the subscriber’s initial name or the site user’s name for the subject of your email.
HTML Design Best Methods to Convert Sales Emails
In general this is a set of best practices to design for sending emails to convert sales:
Minimize your Images: Even if you’re the your best
most likely to promote or sell the product, be sure to be sure to limit your
image use to not greater than thirty percent of
your email template. Keep in mind that images will not
A large portion of email services
providers.
Use Title and Alt Text because your images
could not be loaded, so make certain to apply alt and title.
text in the background of the images to display text
If the images won’t load. Create the text as a
an enticing call to action and make the image an
Link to your landing page.
Optimize the Top Three inches Three inches: The vast majority of email
Service providers will show the three most popular
Inches (about 500 pixels) in their preview email
pane. Be sure to maximize this area by avoiding
using images, putting an action call within the
In this Section: In the earlier section within this publication, we provided you brief guidelines on the best practices to follow when

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Sending various kinds of emails of various types. To make sending emails much more simple for you, check out the next few
Sections will summarize the best practices in a simple checklist for all types of emails you send.
It could be that you’re might be. Print these pages and apply them when you’re sending
Together, an email message is to a particular type of email. In this article we’ll go over the best practice
Check-list of sales conversion emails.

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the area, and ensuring that the primary sales pitch is followed.
of your offer is displayed.
The maximum email width is 600 Pixels:
Be sure to ensure that the email template does not go over
600 pixels wide. It could not be displayed in the
preview of emails when it happens.
One Column Might Be Appropriate for sales
email conversion, it might be more suitable
to utilize a single column template for emails instead
more than two more than two columns. There should be no more than two columns.
concentrate on the offer, deal, or other revenue-generating
event. It is not advisable to detract them by a
lots of additional details and links
might hinder them from executing on your
The desired actions.
Don’t be a trap for calls to Action in an image as
It is tempting to include graphics buttons or links
Your HTML email, make certain not to trap the call-to-action, or any important information within an image.
However, users might not be able to view the image and even if they do,
They don’t know the best place to click.
Be sure that the you have all the links and calls to action
text-based.
Easy to Locate Unsubscribe Rule: Make sure
that it’s simple for users to know how to
unsubscribe from your list of email addresses. Should you not do this,
They may flag your email as spam which can affect your
the ability to be the newsletter delivered to your inbox in the
future.

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We have complied with all CAN-SPAM regulations including the following:
physical address of the mailing address physical address, unsubscribe link or
address, and a confirmation that your email address is an
advertisement.
There is no CSS! Avoid coding your HTML email
Template with CSS. Many email services
Providers will remove it. Make use of traditional
and
tags instead.
Format Text Your text should be formatted so it’s
intriguing to take a look at employing a variety of attractive
Fonts and font color. Try to avoid italics when possible.
Link Format: format links so that they appear like links.
that they are recognized by users. It is best to use a
blue font that has an underline. However, if you can’t
Change your font to blue or make hyperlinks
underlined. It’s also recommended to draw them
bold.
No Dark Background Colors , and Light Font
Colors: Due to the fact that there are a lot of email service providers
remove your background image or cause confusion.
Your font colors or a dark background using white or
Light fonts may appear to be white
backgrounds with black fonts, or a dark
background using black fonts. Use light colors
Background colors and dark fonts.
Incorporate Social Sharing Add social sharing.
things, don’t depend on images or buttons.
Best Practices for Content in Sales Conversion Emails
Content is the part of your email that will encounter the greatest variation in the best practices. Here are the best practices.
The most crucial best methods for selling and conversion emails.
Single-Call-to-Action: If the goal of your email is to drive a single or targeted revenue generating act,
Then, only offer readers or users the option of only one action they can complete. Don’t encourage them to purchase an item.

Product and suggest you go through the article. Limit your call-to-action message to one reason,
and the motivation should be to buy or sign up and click on.
Keep it short and concise The more text you add to an email and the more unlikely the recipient will complete your
call-to-action. Also, you increase the risk of being buried in the junk or spam folder. Save your copy in the point of being
Minimum and highlight only the essential information that will entice your reader to click.

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Avoid using too many navigational Links: Navigational hyperlinks are fantastic for their content, they are not great for retention or retention, they are not the best choice for navigational links.
emails, and in an email that generates revenue, may divert users away from the completion of the revenue-generating
the activity, and on to an online page or content which doesn’t advertise the product or service. Remove navigational links from
Your revenue-generating or conversion emails and concentrate on one call-to-action.
Include Contact Information: While you don’t want to divert people from your call-to-action but you should
We want to make it simple for them to reach you with any issues or questions. This includes contact information.
Information also helps build trust with your customers or readers. If you are sending a sales or revenue-generating email, ensure that you have the right
to make sure to mention contact details prominently.
Be careful of Spam Words sales, revenue-generating, or conversion emails are usually the most effective.
likely to likely to end up in the junk folder since they have used too many spam trigger words, such as .| Create
engaging email copy, without focusing on possible spam-related words too heavily.
Personalize: In many instances, your email will work better if include a personalization field within the body of the email.
either the email or call-to-action. Always consider the appropriateness of personalization to your particular industry
segment.
Make Your Contact List Segmented and Content. The better specific you are able to make your content and offers more specific you can make your content and offers; the better.
more likely more likely to be converted. If you are sending income-generating emails, make sure to make sure you segment your
Database by purchases or average spending to determine the most appealing offer or revenue
The event that generates it is in front of the most likely person to profit from it.
Offer Terms and Conditions: When you’re sending an offer through an email that contains conditions and terms.
conditions applicable to it, make sure to mention the complete terms and conditions, or a disclaimer that the terms
The terms and conditions of the agreement the conditions are available in a specific URL in the email.
Utilize the suggestions that follows, and you’ll soon be able to create successful emails for conversion and sales!

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Next up: A best practices checklist to drive clicks and page views from emails.

Best Techniques for Driving Clicks to the Page Impressions from Emails
Link Appearance
The way your links are displayed in your emails can tell how effective you are in getting click-throughs
to your site or to your landing page. The following guidelines for link appearance on your html
Templates for email.
Links should appear in blue font
Be sure that the links are underlined in order to signal that they are hyperlinks.
Make sure you use a bold font when posting your hyperlinks
Don’t put your links within a single text block, but rather break them up and pad them to a lesser degree
of white space surrounding the white space around.
You can decide to not use with a blue font for branding or aesthetic reasons. A blue font is more readable.
has been proven to increase clicks. As you highlight your links, most people will identify them as
links.
It is also possible to use an increased font size to make your links stand out more clearly from other text.
Link Placement
You should ensure that you receive at the very least one, if you don’t have multiple hyperlinks above the fold in your email. This means that in the
the top three inches, which is roughly 500 pixels, in your email’s top three inches, or roughly 500 pixels, of your. This ensures that users don’t have to scroll.
Outside from their preview of email to navigate to your site or landing page.
Image Links
If you’re trying to increase the number of clicks that go from your email and your website or landing page It’s
it is crucial to avoid trappingthe links or calls-to action in images. It is important to not trap links or calls-to-action within. Image buttons are effective, but they can be a bit cumbersome.
extremely well on a web page to encourage clicks, as images don’t always load in email messages for the entire time.
the call-to-action for clicking may be lost if you employ images to represent the message of a link. Create links and call-to-actions text
based.
In this Section: clicks matter! In the final analysis, the visitors will not generate any income for you.
directly from directly from your directly from your. You’ll have to follow the link to a landing site where they will be able to
generate revenue or to a site where you can earn money from their visits
via an impression-based online advertisement based on impressions. In either case, you’ll have to adhere to the basic rules of best practice
techniques to drive users to visit your website or web site. Here are the most important
things you need to be aware of to achieve your goal.

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If your brand’s marketing department insists that you use icons with graphics for links or calls-to-action , even if it is not required
It is not the best email method, ensure that there is a text-based hyperlink with a call-to action directly below
above the image, and that the image contains the alt and title text which is repeated in the call-to-action.
Link Density
In general the more opportunities you provide the user to click through your email to get to your landing page, the more chances you give them to click.
The more pages or websites you have more successful your website or page the better your results. But, bear this in your head.
A lot of links could send your email to the junk or spam folder. If the test email you send your email gets lost in the junk or spam folder, you’re
the junk or spam folder, you can try to remove some of the hyperlinks.
When your message is one that generates revenue or converts users, it is possible to include multiple links
However, they must all have the same call-to-action. Avoid distracting users with additional actions or choices
that do not contribute to your ultimate goals.
When your emails are content-related emails or retention messages, you can use navigational links to your website are included as well as multiple
Links to content and contact pages could enhance the overall density of your links and offer you more opportunities
to perform click-throughs.
URLs in text-only emails
While you can’t create clicked-through-recorded actions using the text-only version of your email, it is still a good idea to do so.
will boost the number of people who visit your email that is text-only to your website and landing pages.
Include links to your promotional content or your offer at the bottom and on the upper part of each email. Separate URLs
separate content from content using the use of a paragraph break. In addition, make sure that URLs are kept in email messages that are text-only and separated from content
memorable.
Call-to-Action Text
The words you write in your call-to-action message can be the most influential factor in the click-throughs you take. Although we’ve

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In great detail, we covered calls to action in the previous book. We’ve now given the top practices a second time in this book. We’ve covered calls-to-action in great detail earlier in the book
Summary for you.
Make Your Call-to-Action As Simple as Possible Do not make the language in your call-to action too long or long.
complicated! Make it simple, easy to understand and simple to understand.
Make a Segment and Customize Your Call-to-Action It is also possible to tailor your subject lines based on gender, loyalty to customers,
and any other criteria you think of to categorize your list. The more specific
The more action-oriented the call-toaction is the more effective it performs.
Personalize Your Call-to Action: However, you’ll need to ensure that your call-to-action isn’t sounded
Much like spying on customers A personalized email as well as personalized calls-to-actions will nearly always
improve performance.

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The What. Why. and How Are you struggling to come up with good call to action letters, you should follow the basics — What. Why. How.||
This rule can increase your efficiency. Simply put, your call-to-action inform users of the things they must do.
are doing, the reason they should as well as how to accomplish it.
Use your Call-to-Action as a persuasive tool by using Commands and Action Words: Naturally, this is much easier
It’s easier said and done! Identifying what words, commands, and concepts will be a hit with your target audience.
The best way to respond can require time and effort. However, it’s definitely worthwhile.
Next up Check out a best practices checklist for customer win-back as well as email reminders.

Best Methods to Win Back Customers and Retention Emails
The Best Subject Line Practices to Retention Win-Back Emails
A win-back or customer retention email should follow all the best techniques for subject lines in general
including:
Reducing Stress on Urgency This is a little trickier when you use a retention or win-back email.
However, you must still make it seem urgent to open the email as win-back emails and retention emails
Don’t need a time-sensitive offer (in the majority of instances) you should provide the email with a long-term benefit therefore
It will be circulated to others based on the contents. If the email you sent is one-time offer, it will be forwarded around. to be redeemed

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Customers or clients who are resistant If you are a customer or client who is resistant, make certain to include an urgency clause in the message. If not urgent,
pay attention to the significance and worth of the content in order to provide your email a more extended period of time in which users
It is possible to share or share it to others or share it.
Content: Choose words that have been proven in your industry or your email list segment to generate actions and
responses. Be careful not to use words that could make you a target for spam filters. If necessary you can repetite your
The name of the company or newsletter is on the body of email.
Length: You should not create a subject line which exceeds thirty-five to fifty characters.
Individualization: If suitable for your business or list segment, you can include an option for personalization
to include the subscriber’s first name or username for the site for the subject of your email. Be sure to keep in mind
when you send the help of a customer retention or win-back email, you might be hoping for a higher number of forwards , or
shares. It is possible to try and try personalization in comparison to non-personalized content
multiple times.
HTML Design Best Methods to Win-Back and Retention emails
In general this is a set of design best practices to send email messages to retain and win-back:
Minimize Images: Despite the fact that images can be reduced, they will
Engage your readers or subscribers visually.
Limit your usage of images to no more than thirty
The percentage of the template for email. Remember,
images won’t display in the majority of emails.
Service providers.
In this Section The customer retention emails and winning-back messages will be a several of the same best
techniques for different practices to other. You should, however, be aware of any changes to the content of emails,
deals, or even the practices of your subject line. You want to ensure your customers retain and win-back
emails that generate revenue actions over the long run it is important to not give up on
customer loyalty and relationship building.

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text in the background of the images so that the text appears
If the images won’t load. Change the text to
an enticing call to action and make the image an
Link on your website’s landing page or web site.
Optimize the Top Three inches The majority of emails
service providers will showcase the top three
in inches (about 500 pixels) in their preview email
pane. Be sure to maximize the area by avoiding
using images, putting calls-to-action within it,
and ensuring that the value proposition is the most important
of your email appear there.
Max Email Width: 600 Pixels:
Make sure your email template is not over
600 pixels wide. It might not be displayed in the
Email preview pane, if it’s.
Two Columns are Most Likely to Be the Best
Design Choice: Distinguishing emails for sales conversion,
in which a single column is an easier to understand
Displays are likely to be the most suitable choice for
design style, a retain and win-back email
It is more likely to work better when you employ two columns.
Email template format. Two columns can be used to accommodate
for you to gain more details
Inserted above the fold. Since win-back is a factor, is also
Retention emails are not generally as focused as sales conversion emails , and are often not as focused on sales conversion emails. They also do not contain
More information and more diverse information,
getting more preview copies into the top three
inches with a two-column format is much more
important. The most important is, of course, the first.
Information should be placed to the left of the top!
Don’t be a trap for calls to Action into an image as
It is tempting to incorporate graphics buttons or links
If you are sending an HTML email, make certain to not block the call-to-action or any other important information within an image.
However, users might not be able to view the image and even if they do,
If they don’t, they might not know which button to click.
Check that the your links and calls-to action are in order.
text-based.
Easy-to-Find Unsubscribe Rule: Make sure
that is simple for users to know which direction to go to.
unsubscribe from your list of email addresses. Should you not do this,
They could flag you as spam , which can impact your
the ability to be delivered to your inbox
future.
Be sure to follow the CAN-SPAM Rules: sure you
We have complied with all CAN-SPAM regulations including the following:
physical address of the mailing address the physical address of your mailing address
address, and a confirmation that your email address is an
advertisement.
There is no CSS! Do not code your HTML email
CSS template as well as an email services.
Providers will remove it. Make use of traditional
and
tags instead.

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Format Text Your text should be formatted so that it’s
fascinating to be viewed by employing a variety of striking
Fonts and font color. Try to avoid italics when possible.
Form Links: Style links so that they appear like links.
so that people can recognize them. The most effective option is to make sure
blue font that has an underline. However, if you can’t
Make your font blue or make hyperlinks
underlined. It is also recommended to create them
bold.
No dark background colors with Light Font
Colors: Since the majority of email service providers
remove the background image, or make it appear as if you misread
the font colors you prefer are dark, with a background that is white or
light fonts could appear to be white
Background with fonts in white, or a dark

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Background using black fonts. Use light colors
Dark fonts and background colors.
Add Social Share: Add social sharing.
things, don’t count on images or buttons.
Content Best practices for Retention and Win-Back Emails
Content is the section of your email that will encounter the greatest variation in the best practices. Here are the best practices.
The most important most important best practices to win back and email retention.
Short Blocks of Text: The more content you insert in an email the less likely an user will be able to follow the call-to-action, or even look over the entire email text. Also, you increase the risk of getting lost in spam or junk folder.
folder. Make sure that your text is kept to a minimum. Include only those highlights that encourage your reader to click through. Look at text blocks that contain a compelling call-to-action that encourages readers to visit the site or
landing page for reading the entire article.