The #1 site to find Portugal Phone Number Database and accurate B2B & B2C Phone Number Database. Emailproleads.com provides verified contact information for people in your target industry. It has never been easier to purchase an Contact list with good information that will allow you to make real connections. These databases will help you make more sales and target your audience. You can buy pre-made mailing lists or build your marketing strategy with our online list-builder tool. Find new business contacts online today!
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Our email list is divided into three categories: regions, industries and job functions. Regional email can help businesses target consumers or businesses in specific areas. Portugal Email Lists broken down by industry help optimize your advertising efforts. If you’re marketing to a niche buyer, then our email lists filtered by job function can be incredibly helpful.
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In general, once we’ve received your request for data, it takes 24 hours to first compile your specific data and you’ll receive the data within 24 hours of your initial order.
Our data standards are extremely high. We pride ourselves on providing 97% accurate Portugal telephone number database, and we’ll provide you with replacement data for all information that doesn’t meet your standards our expectations.
We pride ourselves on providing customers with high quality data. Our Portugal Email Database and mailing lists are updated semi-annually conforming to all requirements set by the Direct Marketing Association and comply with CAN-SPAM.
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Emailproleads provides Mobile Database to individuals or organizations for the sole purpose of promoting your business. In Digital Marketing. The mobile number database of Emailproleads helps to reach the highest level of business conversations.
Mobile number databases are a crucial marketing tool with many numbers from all over the globe. Since the arrival of smartphones, there has been an exponential rise in the number of buyers because technology has changed the way of marketing. Mobile number databases are essential for every retailer today in marketing and selling their goods and services. The world is now filled with mobiles that have internet connectivity across the globe.
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Now and again, we can see advertisements promoting the company. These ads result in the expansion of the company. It is possible to expand your marketing further using other services for Digital Marketing like Bulk SMS, Voice Calls, WhatsApp Marketing, etc.
Emailproleads checks every mobile number in the database using various strategies and techniques to ensure that buyers receive the most appropriate and relevant customer number and successfully meet their marketing goals and objectives.
This service assists you find your loyal customers keen to purchase your product. If you’d like to see your brand acknowledged by customers, using a database of mobile numbers is among the most effective ways to accomplish this.
What is the meaning of Phone Number Data?
A telephone number is a specific number that telecommunication firms assign to their customers, thus permitting them to communicate via an upgraded method of routing destination codes. Telecom companies give whole numbers within the limits of regional or national telephone numbering plans. With more than five billion users of mobile phones around the world, phone number information is now a gold mine for government and business operations.
What is the method of collecting the phone Number Data collected?
Having the number of current and potential customers and marketing professionals opens up a wealth of opportunities for lead generation and CRM. The presence of customer numbers is an excellent way to boost marketing campaigns as it allows marketers to interact with their target audience via rich multimedia and mobile messaging. Therefore, gathering phone number information is vital to any modern-day marketing strategy. The strategies consumers can use to collect data from phone numbers include:
* Adding contact forms on websites.
* Requests to be made for phone calls from customers.
* Use mobile keyword phrases for promotions to encourage prospective customers to contact you.
* Applying app updates prompts users to change their email details each time they sign in.
* Acquiring phone numbers that are already available information from third-party service companies with the information.
What are the main characteristics of the Phone Number Data?
One of the critical advantages of phone number data is that it is created to reveal the geographic location of mobile users because phone numbers contain particular strings specific to a region or country that show the user’s precise position. This is useful in targeted campaigns, mainly where marketers target a specific area that can target their marketing efforts.
To prevent duplicates and improve accessibility, the phone number information is typically stored in the E164 international format, which defines the essential characteristics of a recorded phone number. The specifications that are followed in this format are the number code for the country (CC) and an NDC, a country code (CC), a national destination code (NDC), and the subscriber number (SN).
What do you think of the phone Number Data used for?
The possibilities that can be made possible by the phone number information are endless. The availability of a phone number database means that companies worldwide can market their products directly to prospective customers without using third-party companies.
Because phone numbers are region – and country-specific and country-specific, data from phone numbers gives marketers a comprehensive view of the scope of marketing campaigns, which helps them decide on the best areas they should focus their time and resources on. Also, governments use the data from mobile numbers to study people’s mobility, geographic subdivisions, urban planning, help with development plans, and security concerns such as KYC.
How can an individual determine the validity of Phone Number Data?
In determining the quality of the phone number information, users should be aware of the fundamental quality aspects of analysis. These are:
Completeness. All info about phone numbers within the database must be correct.
Accuracy. This measure reflects how well the data identifies the individual described within the actual world.
Consistency. This indicates how well the data provider follows the rules to facilitate data retrieval.
Accessibility. The phone number database should be accessible where the data is organized to allow easy navigation and immediate commercial use.
Where can I purchase Phone Number Data?
The Data Providers and Vendors listed in Datarade provide Phone Number Data products and examples. Most popular products for Phone Number Data and data sets available on our platform include China B2B phone number – Chinese businesses by Octobot, IPQS Phone Number Validation and Reputation through IPQualityScore (IPQS), and B2B Contact Direct Dial/Cell Phone Number Direct Dial and mobile numbers for cold calling Real-time verified contact email and Phone Number by Lead for business.
How do I get my phone Number Data?
You can find phone number data from Emailproleads.
What are data types similar that are similar to Phone Number Data?
Telephone Number Data is comparable with Address Data; Email Address Data, MAID Hashed Email Data, Identification Linkage Data, and Household-Level Identity Data. These categories of data are typically employed to aid in Identity Resolution and Data Onboarding.
Which are your most popular uses for Phone Number Data?
The top uses that involve Phone Number Data are Identity Resolution, Data Onboarding, and Direct Marketing.
Let’s say you’re running a business selling strategy that demands you to connect with the maximum number of people you can. If your job is laid off for you, it can often be challenging to determine what to do. First, you should create your list of prospective customers and then save your call data in an electronic database.
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Though you might believe that working with lists of telephone numbers and storing them in databases is all you need to launch a cold calling campaign, it’s not the case. Since a telephone number database could contain thousands or millions of leads, along with important data points about each potential customer, It is essential to adhere to the best practices for a Database of telephone numbers. Methods to avoid becoming overwhelmed or losing important data.
To build a phone number database that delivers outcomes, you must start on the right starting point. It is possible to do this by purchasing lists of sales leads from a reliable, dependable company like ours. It’s equally important to have the right tools to allow your team to contact the most people possible.
In addition to high-quality telephone marketing lists, we provide advice on the best techniques for targeting databases and dialer software that can make lead generation more efficient and less expensive over time. Our customer service representatives are ready to assist you.
Portugal Telephone Number Database Best Practices
After you’ve established the basis for success by acquiring high-quality lead lists and implementing dialers that can boost how many calls your team receives by up to 400 percent, you’re ready to become familiar with best practices for your industry. By adhering to a list of phones and best database practices, you’ll dramatically improve the odds that your team will succeed in the short and long term.
Here are the best techniques for telemarketing databases that you should consider a priority to observe.
A well-organized Portugal mobile phone directory includes contacts organized according to phone country, postal, area, city, and province. By narrowing your calls to only one of the criteria, it is possible to incorporate new business information into your list, then sort and retarget top leads.
Create a strategy to manage your phone lists. Naturally, your organizational plan must be based on the purpose of your cold-calling campaign. Your business’s goals will affect the traits your most promising prospects have. Make a profile of the most appealing candidate based on the plans for your marketing campaign. Make sure you make your leads list to ensure that the candidates who best meet your ideal profile of a prospect are first on your list of leads. List.
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Determine Who Has Access to and edit your database
Your phone number list doesn’t only represent an investment in money but also a resource that your team can use to increase sales. Although your phone number list is essential because you bought it, it’s also advantageous due to the possibility that it can improve your bottom line. In this regard, you should think carefully about who has access to and control your database.
It is generally recommended to restrict the number of users who have access to your database to only those who use it to communicate with potential customers to achieve your campaign’s goals. If an individual is not active with your marketing campaign, then there’s no reason for them to gain access to your telephone number database.
It’s also advisable to restrict access to the database you have created; it’s best to allow editing privileges to people who require them. This generally means that you only give editing rights to agents that will be conducting cold calls. It will be necessary to modify the database to make changes to records and notes that could aid in subsequent calls.
Create Your Database
Databases are knowledge centers that store information for sales personnel. They are vital to gain knowledge and share it with your sales staff. Even if it’s just to keep call notes, callback databases can help your sales team to achieve maximum value and benefit from lists of telemarketing calls.
As time passes, your phone number list will likely expand and include more contact numbers and information on your customers. When you get recommendations from your current prospects or purchase leads lists, or either, it’s essential to grow the size of your database to include as much data as you can to assist you in achieving your goals for the business in the near and far future and at every step in between.
4. Keep Your Database
Although you want your database to expand with time, you do not want it to contain obsolete or ineffective details. To keep your database from overloading with useless information, it’s essential to maintain it regularly, including removing old records and updating your prospective customers with their contact details.
One of the most effective ways to ensure your database is to ensure that it doesn’t contain numbers listed on the Do Not Call list. If you make a call to an address that is listed on a Do Not List, you could result in your business spending lots of money, perhaps even millions. With the free tools available online, think about scrubbing all your data against the Do Not Call registry at least twice yearly.
If you’ve learned the basics of a telephone list and best practices for database management, you can contact
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Emailproleads.com now to receive the top-quality leads lists you need within your database. Portugal phone number database free download
Today, download the mobile phone/cell numbers directory of all cities and states based on the network or operator. The database of mobile numbers is an excellent resource for advertising and bulk SMS, targeting specific regions of people, electoral campaigns, or other campaigns. Before you use these numbers, verify the ” Do Not Disturb” status in conjunction with TRAI. If it is activated, it is not permitted to use these numbers to promote your business.
It’s the quickest method of building an extensive list of phone numbers for your potential customers. Pay a fixed sum (per list, contact, country, or industry) and get every mobile number you paid for and have in your possession. You can then utilize them several times to reach out to customers to convince them to purchase their products or products. Doesn’t that sound great?
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Although it may seem like the fastest method of building a list of numbers, it’s not the case. There are a lot of risks associated with purchasing mobile marketing lists which won’t generate sales:
They’re not well-targeted. It’s impossible to be sure that every person on the bought phone lists will pay attention to the emails you’ve sent or your company worldwide.
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It will help if you trust someone completely. When you purchase a mobile phone list, you’ll need to be able to trust your seller about how active the numbers are. It’s possible that the majority of the phone numbers you’re buying are not current or relevant.
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This time, I’ll explain the concept of”email marketing” which is used by a lot of businesses.
Recently, many have suggested that the marketing methods that use email are obsolete because of the rise in new channels, such as push notifications and Line.
But email marketing continues be a successful way to draw attention of people.
We hope this column can be helpful to those considering the possibility of implementing email marketing, as well as those who have already implemented the use of email but aren’t experiencing the benefits.
How do you define email marketing?
Email marketing is a method of marketing technique that utilizes emails to communicate with customers.
Email marketing is one type of marketing through email.
In the past, when there were no effective tools for marketing via email The most common technique was to use one-sided email marketing.
Also, emails with similar content were sent out to users at once , at the same time.
In the last few years, it’s been imperative to provide specific content to each goal at the most appropriate time for each.
You may, for instance, receive emails from companies wishing you a happy birthday on your birthday. This is a common instance of marketing via email which uses specific content and timed messages that are optimized for registered users.
3 advantages of email marketing
The benefits of marketing via email include:
One reason why you should consider introducing email marketing is because it will be cost effective when compared with other strategies for marketing.
Sending a letter or direct mail can incur printing and postage costs, however e-mail can reduce these costs all at once.
Thus, it’s an advantage to feel at ease in doing your marketing without worrying about the price.
This allows for information distribution that is specific to the specific needs of each user.
One method of marketing via email is “target marketing” where targets are identified in advance and targeted at certain demographics.
For instance, e-mails can be filled with information to segment groups that are narrowed by multiplying attributes, such as “women 20s x men Tokyo” and “visits within one month x males”.
When you share information that matches the preferences and tastes of the group of people will feel they are receiving something exclusive to them, which means the impact of marketing will be substantial.
Verification of effectiveness, such as the opening rate can be performed easily
In relation to the mail delivery method, you will determine the open rate , which is the time that the recipient is opening their mail.
Marketing via email can be an excellent way to win, since you’ll also receive details that can help you develop your own marketing plan.
What is the open rate? Three ways to increase it If the rate for unboxing of the mail magazine that is delivered is not high, it is essential to use the imagination to go through the content. This time, I’ll explain how you can improve the rate of opening the magazine. alara message
Advantages and disadvantages of using marketing emails
The drawbacks of email marketing include:
The burden of Regular Content Ideas
Marketing via email also has its drawbacks.
Because we have to produce content regularly it is necessary to continuously make plans and come up with concepts.
If your content is dull the readers will not be able to be able to read it, or even cease receiving emails, therefore it is essential to create appealing content.
Operate while absorbing trends in the user
The more precise and accurate the marketing via email will be, the longer and more effort it will require to execute.
Remember that it isn’t something that can be accomplished on the side because it is essential to understand the preferences of users and preferences and react to them by implementing different adjustments.
The types of email marketing that work
Marketing through email can be classified into various kinds.
E-mail newsletters are a means of regularly distributing valuable information to the users all at one time.
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This technique has been employed for quite a while but it also offers an enormous amount of flexibility in the content, and also results in deepening recognition for the company.
The contents of the step mail is different every time it is delivered and has the effect of attracting attention to the user.
The first one is a thank you email, while the second is a coupon email and the last one is a coupon email that is special.
Because the contents of the email are constant, similar to a serial article in a magazine when even one email is read, there’s the possibility that the emails prior to and following it will also be of interest.
How do you define Step Mail? The advantages and disadvantages of Step Mail, from how it works of using it. Starting with the fundamentals to “What does step-mail mean?” to “Advantages and disadvantages of step mail”. We will also give you the steps used to create step mail that is essential in boosting sales for EC business managers. alara message
The targeting of mail subdivides information about users and distributes messages which match the attributes with the reason of increasing the click rate, such as the opening or clicking.
As previously mentioned, targeting mailing is an distribution schedule that is split into attributes like those for individuals who are in their 30s or specifically for women.
It requires a lot of time and effort perform this manually, which is why it’s better to make use of the email system.
What are the issues that email marketing can help to solve?
With the help of the use of email marketing, you can tackle the following issues.
Improve customer engagement
“Customer engagement” is a reference to relationship of trust and confidence between businesses that offer services and products as well as their customers.
Inducing users to believe, “I kind of like this company and can believe in that company,” increasing the amount of positive reviews and evaluations will grow, which will lead to more sales.
E-mail newsletters can be effective in boosting customer engagement.
Begin with information about new arrivals including campaign details and event details, as well as service and brand guidelines and policies such as. Then let the users become fans and attracted to it.
But, even if a person believes “This business is great,” it cannot be considered that they’ve become followers if it’s only one time.
To increase “customer engagement” to increase “customer engagement,” it is essential to keep distribution going for the medium- to long time.
Connect to repeat
I’m sure many people are thinking about ways to boost sales efficiently using budgetary resources and expenses.
It is beneficial to have customers who have bought once.
It requires time and cash to find new customers however, generally speaking, the obstacles are less if customers who purchased before buy again.
This will also result in an improvement in “customer engagement” which was mentioned previously, however, in order to keep returning customers, it is important to build an underlying trust in the service and the company and remember your company in case the need arises. It is crucial.
Through regular emailing and staying in touch with your customers, you could build a system that leads to purchases.
Prevent user churn
It’s difficult for users to stay with the service for a long period of time regardless of whether it is able to lead to an agreement for the service.
However good the service is, customers who do not make use of the service effectively are likely to be drawn to rival services and could be forced to cancel the service.
There are some businesses which have representatives from sales and customer success managers follow up with every user over time however, there are numerous small and medium-sized firms which aren’t equipped to follow-up with users.
This is why “step post” is so effective.
Effectively follow-up with users by sending out questionnaire emails between one and three months after beginning to use, asking if they any issues with the experience and if there have been any issues with the service. It is possible to do this.
You can also communicate instructions on how to use the service efficiently via your own “email Magazine”.
KPI/KGI set-up in marketing via email
We have been discussing the benefits of email marketing as well as the challenges that can be addressed.
What they are all sharing is “email marketing is now regular routine”.
Many people forget their goal in the end and before they realize that, they’re convinced they’re accomplishing it by mailing an email.
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To prevent this from being a reality, indicators that are built upon “KPI” or “KGI” are crucial in the implementation of email marketing.
“KPI” can be an abbreviation meaning Key Performance Indicator and can be translated to “Key Performance Indicator”.
It is an indicator that is used as an “intermediate objective” to understand and assess the degree of success of every process to meet the goal.
However, “KGI” is an abbreviation of Key Goal Indicator and can be translated to “Key Key Goal Attainment Indicator”.
It is an indicator of the ultimate objective of an organization like a business.
What exactly are KPIs and KGIs used as indicators of email marketing?
The six following marketing indicators for email are typically utilized as email KPIs as well as KGIs.
KPI/KGI as indicators for email marketing[KPIs]
the number of deliveries
A number of the delivery locations that were planned at the beginning is likely to decrease due to mistakes and delays in delivery due to the daily delivery of mail.
It is therefore necessary to put in place measures like advertisements and seminars, campaigning and cross-sales in order to continuously expand the distribution channels.
Delivery success rate
Percentage of emails that are successful.
If the recipient doesn’t receive the email It doesn’t matter what the value of the information.
It is essential to frequently review the address list and ensure delivery continues with a low percentage of errors.
The primary metric used in marketing by email includes the rate at which emails are opened.
It’s a numerical number which indicates how many emails that have been successfully delivered have been read and opened.
Open rate does not deliver
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Marketing via email is a method that makes use of email marketing to encourage prospective buyers to buy, and to increase sales.
Traditional sales methods like phone calls and visits with no appointments were ineffective and uninspiring to prospective customers. The customer who receives an email can decide whether or not to take the time to read it. So long as your company has your email address, you can email it to them and then contact any company without having to visit every company or locating their contact number.
Through email marketing, it’s possible to decrease the load on potential customers as well as sales reps in this manner which allows them to operate more efficiently.
Marketing via email can be accomplished through step emails as well as dormant excavation emails. segment emails, as well as email magazines. Find out more about email marketing here.
How do you define email marketing? Explaination starting from the basics and ending with examples of improvement and success
Additionally, as opposed to the e-mail publications (e-mail magazines) which are distributed simultaneously at the time you would like to distribute them E-mail marketing is distributed with relevant content at the exact time. This article will explain what is different from an electronic magazine.
What is the distinction in email marketing and marketing via email? Define the advantages, disadvantages, and the most important aspects of the success of each
The benefits of email marketing
First thing that is thought of when you think about implementing email marketing is the kinds of results you’ll receive. Here are a few advantages of using marketing via email.
No costs for labor, and relatively affordable cost to get started
Email marketing is a popular marketing technique that can be implemented with a minimal cost when relative to creating articles to be published in owned media. Here are a few reasons email marketing is a low-cost method of marketing.
Some tools for email distribution can be set up at no cost.
If you are on an address list of email recipients you can email it to an enormous number of people in one go by making content.
Content created by the creator is suitable for corporate workshops, seminars, etc.
Because it’s a method that has been used for quite a while and is relatively easy to acquire knowledge for content creation as well as distribution techniques.
It is simple for newbies to learn It can also be said to be straightforward for people with other obligations to manage simultaneously. It’s simple to get started with minimal cost, which means it’s a technique that is easy to use even for medium and small companies as well as sole-proprietors.
Furthermore, the content that is written in the email may be utilized for workshops, owned media, and sales material. It is also possible to send emails about the successful introduction of your business’s products or services, and include them as an integral part of your seminars’ materials with step-by-step emails which can also result in cost savings.
Tools for delivery of e-mails enable you to evaluate their the effectiveness
In comparison to Google’s tools that are needed to evaluate the effectiveness of SEO and advertising The majority methods used for measuring how effective email marketing is simple to use even for those who are new. If you’re using the tool for distribution of emails, you will be able to easily measure results like the number of open as well as the percentage of openings as well as how many clicks.
Based on the information gathered marketers can figure out which type of text and the title would be most likely to get opened by potential customers and whether businesses that clicked on the email were interested in the content in the message. This makes it simpler to study “What is it that potential customers are most attracted to?”
If you utilize marketing automation for sending emails you can see the number of purchases documents, purchases, and seminar applications have been submitted and the information you gather will be valuable for future methods of marketing.
Customized emails based on the behavior of prospects and preferences
As we’ve mentioned the magazine’s mailer sends the identical content to all of its subscribers, meaning that magazines that you are interested in will be read, however, when you find that the content isn’t worth your time it could be tossed into the trash , before ever being taken up. I’m not able to.
Marketing through email, on other hand, could be anticipated to be read and opened by more people since it is a tailored approach to each person’s preferences. If you can set up a specific situation using the tool to deliver emails for instance, following the download of material or participating in an conference and then send out emails that are in line with the interests and habits of potential customers.
To tailor your emails to your prospects’ behavior and interests, you have to first develop scenarios for each type of behavior and desire. Find out how to develop email marketing scenarios and some examples here.
The method and the point of creation in marketing via email
Utilizing MA instruments, users will be able to learn about the history of web behavior when you send an email
Through Marketing Automation (MA) tools you can analyze the past behavior of potential clients after they send an email.
With tools for distribution of emails we are able to determine if the URL we pasted into the email we sent out has been clicked on, but we also know what the behaviour of the potential customer, like what they did with the content following the click or visit the case study page. not.
By using List Finder it is possible to build an inventory of distribution lists using your web activity historyand get greater efficiency in mail distribution. It is also easy to find out what prospective clients are looking for, which can be useful to conduct sales.
We’ve put together a set of case studies for businesses that have seen results by using email marketing with List Finder. If you’re interested in it you can download the case studies here.
Here are some stories of success of email marketing that has been successful!
Save the save_alt case to your computer. Study by email- play_arrow
Countermeasures and disadvantages of email marketing
Although you may want to ease the stress of marketing you may think that marketing via email is difficult or you may not see the impact. Below are some negatives that those who are unfamiliar with email marketing could easily experience and ways to address these.
It’s difficult to develop the right content to meet each customer’s preferences and behavior
To communicate the value to our offerings, it is necessary to consider the content we create. Some reps might find it difficult to create content that appeals to their clients.
Additionally the distribution content needs to be modified for every segment and for each potential customer. Therefore, that the greater number of scenarios or segments you have, the more content will be required.
It’s difficult to think of an idea without a blank page and so we’ll look at figures like the open rate derived from surveys of customers, email marketing as well as the opinions of sales representatives.
It could be regarded as spam, or it could be canceled.
If the amount of emails sent is high or the content isn’t evident, or the title and the content are not in sync… These kinds of mismatches this could result in your email being deemed spam or having your registration deleted.
The emails that are mismatched often have more indicators like the open and flow rate. Examine the data following distribution. If the results were not satisfactory consider the reason the reason why the email wasn’t read, and then consider where you could devise strategies to get it read.
It’s difficult to discern the effects of sending emails in a random manner. If people have an interest in the content you offer will be reflected in the click rate and open rate. By making improvements and taking a look at the figures, you will be able to reduce the amount of unwelcome email messages and also unsubscribe. .
What are some successful examples of marketing via email using delivery tools?
Email marketing can be launched either manually or through free software, however when you are using paid delivery software, like marketing automation or email delivery systems, you will be able to track the number of emails and look at the internet, and could reach out to potential clients more precisely.
This will also result in less sales-related activities, and a higher close rate. This will boost the enthusiasm of the individual who is in charge.
This page provides examples of successful instances of marketing via email using the marketing automation “List Finder” specialized for BtoB businesses.
Stories of success with email marketing
It is highly recommended to use delivery tools to make sure you are successful in email marketing
There are many systems to marketing via email and marketing automation, however only the automated marketing (MA) tools can comprehend the history of web browsing behavior. Alongside the simple delivery of email messages, it’s possible to send follow-up emails on the basis of web-based behavior history and browsing activity.
Additionally, you can effortlessly select customers very motivated to buy using the information gathered from the distribution of emails. This way your business can target customers effectively.
We’re providing examples of email marketing using the marketing automated “List Finder”. You can use it as a guideline to your personal email marketing.
Marketing through email is a method for communicating with potential customers via email and assists in smooth and effective sales actions.
Through sending emails to addresses that we have obtained through exchanging business cards in order to contact them, and including relevant materials related to the product in e-mails to prospective customers who send inquiries or request information from the website. We can increase their desire to buy. increase.
The differences between E-mail magazine (e-mail magazines)
Many of you are asking, “What is the difference between email marketing and publication of newsletters?” “Email marketing” is “one of the methods used to promote your business”. We employ various strategies to deliver content to appropriate customers who are likely to buy and increase their desire to purchase, and then connect them to sales at the right moment to make it simpler to make outcomes.
On the other hand”e-mail magazine” or “e-mail magazine” published under the name”e-mail” instead of “e-mail magazine” is a method for simultaneously disseminating corporate information as well as industry news as well as industry news. This is a form of “e-mail marketing” described above. Because the same emails are sent to potential customers simultaneously, it becomes difficult to respond to every person.
Four advantages of email marketing
Let’s examine the advantages of starting email marketing.
1. Start with a low cost
The main benefit for email marketing is the fact that it can be carried out with minimal expense. The price to launch marketing via email is the initial cost for the email delivery tool as well as the software to assess the impact and the costs for personnel of the person who is in charge of managing the marketing via email.
However Direct mail that relies on paper to deliver, is expensive and requires postcards, printing, as well as postage. It is much easier to begin than paper-based marketing.
2.Easy to get started
It is highly unlikely that businesses in recent times do not utilize the e-mail system. Therefore, email marketing could begin immediately by using the address lists of prospective customers held by the company.
In order to create emails with content that will be sent out to prospective customers, it’s easy for anyone to create email messages, since it’s simple to create results by reusing content on the site of the business or by providing a set of cases studies. is. It can be operated with ease without the need for particular skills or experience.
3. Contact customers and not fumbling around
Another benefit is that you can send out emails to employees within the company, and make an appeal to a huge amount of customers without the requirement for sales reps to visit the office.
In terms of the time required to travel, it would be ideal for you to visit between 4 and five companies per day, on average. In contrast If you utilize email, you can reach every e-mail address of your company in one go and you will be able to contact thousands of companies simultaneously.
For instance, it’s possible to find an array of potential clients with similar issues and then send them an e-mail that includes the most up-to-date questions about status in one go.
4. Effects that are easy to measure
While the face can’t be visible directly, it’s additionally a benefit that it is easy to assess the impact after sending the email. If you use tools that are able to measure the effectivenessof your message, you can measure the open as well as the click-through rate. Also, determine how many potential customers are interested in the contents in the message. Also, it is simple to understand the requirements of potential customers from the mail delivery.
If you don’t see the results you expected after you’ve sent your email, you’ll be able to quickly identify areas where you have to improve your performance by sending emails. Let’s say, for instance, we take an instance where the email was not read frequently.
I handed out my “contents in the case of introduction” to people who had viewed the product’s page, however the page was not displayed as I had would be expected.
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A suggestion is proposed in which the “subject in the mail” could not have been appropriate.
Topic: Introduction to the appealingness of “product A” which is popular with many businesses.
After improvement: Restricted to customers who visited the page! Introduce a successful introduction that demonstrates “Product A”
After I changed the topic and disseminated it, the rate of opening was higher than at the prior time.
It was discovered that when it is “clear at an affidavit” the urgency or appeal, as well as whether it’s beneficial to the user will be easier to access it.
This is only one example but you can draw attention to the needs of potential customers and also highlight the issues facing your business by observing the effects following the sending of an email.
What makes email marketing so important in BtoB
As I stated in the beginning, email marketing can be very beneficial to BtoB business. Let’s take a look at why.
Email is a very popular tool
Based on the results of the 2018 “Survey of Information Communication Media Use Time and Behavior”, SNS has become a common tool for communication in recent times, but the usage of email remains extremely high among the working generation who are in their 30s or above. The data indicate that it’s more prevalent. In real business the use of business chats as well as in-house SNS are preferred for internal communications however email remains the most popular method of communication with other people outside the organization.
It is possible to say that e-mail is a widely used tool used in everyday work and life, and in comparison to SNS which hasn’t yet become a common communication tool. E-mail can be utilized for marketing as it lets you have more interaction with potential customers. This is legitimate.
Able to interact with many customers regularly
B2B companies, where several departments and positions are involved in the purchasing decision generally have a longer time frame between consideration and purchase in comparison to B2C businesses. The procedure begins with product comparisons, negotiation with the person who is who is in charge, and the power to make decisions is handed over to the management in the upper levels, and then the contract is drafted and then signed. In certain cases it could take several years.
For this extended period we will check in regularly via email and phone calls, etc. In addition, we will provide pertinent information regarding the current status of the inquiry We will then move on in the process of introducing into consideration.
However, in the long purchasing process, there’s an limit on the extent to which sales representatives can continue talking directly to all potential customers. If there’s an oversight that leads to a potential customer being acquired, it could be transferred to other businesses. With emails, it’s possible to communicate with customers to ensure that they are not able to forget about the existence of your business, even when the sales representatives do not speak to each other individually.
Additionally, if you are able to keep providing valuable information to your customers via email, it’s common for potential customers to act. As compared to outbound sales or phone methods it is a great option for BtoB businesses as it permits regular follow-up with a large number of potential customers, but with less resources.
Furthermore there is the possibility to identify potential customers who are interested in purchasing via marketing emails.
In person, you meet your potential customers without knowing what they’re interested in. So, even if you make an attempt to approach them blindly, your chances of meeting customers you’re thinking of meeting in the near term will be very low.
However when you send out mail marketing, a specific amount of potential customers will show up to your company’s website via the email or contact you to request information again. Potential customers who take some type of action on their own accord are thought to be given a greater amount of attention, therefore you are likely to see them linked to current business discussions.
Five popular ways of email marketing
Here are five email marketing techniques that are popular. marketing strategies:
1. e-mail magazine
“E-mail magazine” is an “e-mail magazine” which is an email that many businesses distribute to increase their appealing. Since the information is distributed “all simultaneously” in accordance with the distribution schedule, it’s appropriate for informing potential clients of new campaigns and products.
Refer to the following article for an example of the contents of an e-mail publication that is that is suitable intended for BtoB business.
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New product information and release dates
Industry trends information
Stories of success following the introduction of our own products
In-house initiatives (seminars, media publications, etc.)
As we have mentioned, every prospective customer is different. This is why it is suggested that the magazine sent to prospective customers contain “information you need to be aware of at any point”.
2. Step mail
A step-mail is an email sent step-by-step. Beginning with actions taken by prospective customers, the emails are sent out in a series of phases and then are rescinded. Let’s look at the sending of steps emails, based on an example of a prospective customer who is requesting information.
A prospective client requests documents on the website of the company
The same day on the same day, the same day, a “thank for your email (first email)” for materials requested to be delivered.
Three to five days following the initial delivery, you must deliver the introduction sample (second shipment) of the product you offer
Three to five days following the 2nd delivery, you can deliver data analysis with the other company’s products (3rd)
5 to 7 days following the 3rd notice 5 to 7 days after the 3rd notice, the announcement of the conference (4th announcement) will be issued.
If we get an email from you and your potential customer is at the conference, we’ll provide you with an “free trial” notification within a week after the conference. If you are able to benefit from the products of your company then you’ll be more inclined to purchase. Step mail gradually reduces the distance to potential customers through the delivery of mail in steps.
3. Segment email
Segment emails are email messages designed to be “targeted and sent”. Send targeted content that is tailored to the degree of interest of potential customers. Let’s examine the distribution of segmented mail, taking the example of distribution of an electronic magazine with new product details as an illustration.
A I just opened the mail magazine.
Send emails to customers about the most recent trends and products to boost “interest in the latest products”
B: I clicked on the URL in the mailer magazine.
Since they are more than curious about the latest product details and have likely read a few basic facts, hand out “new introduction examples of the product” as well as reviews” to increase understanding.
C: Found the page of the product on the site
If there is a good chance that the client is thinking about purchasing the latest product, you should provide details such as “comparison with other businesses” as well as “free test for a certain duration” to encourage them to buy.
If you do provide the “free test” to the segment A, which seems to show little desire to purchase new products, it is possible that they will not react in a positive way. However when we send general information on new products to segment C customers, whose desire to purchase is growing but not increasing, we won’t be able to boost the interest of C and there is a possibility that they’ll choose different companies. It is crucial to know the requirements of potential customers and to send them emails with the appropriate information.
4. Retargeting emails
Retargeting emails are “delivered to motivate” prospective customers to take action against your business. To reach those who are interested in buying independently, we send them information that will make them more inclined to purchase.
Examples of retargeting emails that have been distributed to B2B businesses are as follows.
Potential customers who visited your website
More detailed information about the product, including the stories of success from product launch as well as comparison to other companies, etc.
A potential buyer who has tried to buy a product, but hasn’t reached a final decision
– Provide information on product shows and seminars
Participants that attended this seminar are strongly motivated to buy
1. Distribute a one-month trial of free introduction
We enhance the knowledge of potential customers through specific content and make them make use of our products to further increase their understanding of our products.
5.E-mail to locate dormant customers
Customer discovery email for dormant customers are messages which are sent out to prospective customers who had reached a point at which business negotiations are likely to be concluded, but had to leave the business for a reason.
Participated in the past and not even a bit intrigued by the company
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Since they are the customers who brought them to us, there is a non-zero chance that they will come back if we deliver useful information. We provide unique information and white papers that cannot be seen on our own website or materials that have been sent once, and provide information on individual consultation meetings, etc., to increase the desire to purchase.
However, it is necessary to consider the frequency of delivery, keeping in mind that dormant customers “have left once”. Even if you send e-mails to dormant customers every month, the situation won’t change much on a monthly basis. .
Steps for implementing email marketing
Here’s how to do email marketing.
1. Clarify the purpose of delivering the email
If you don’t start the delivery after deciding the purpose of delivering the email, you may get confused in the middle of the measure. To avoid this, before you start email marketing, clarify your KGI (key goal achievement index) and KPI (key performance indicator), which is an indicator of whether or not you have achieved it.
Whether you want to increase the number of requests for materials or increase the number of participants in seminars held by your company, the content of the email delivery approach will change depending on the goal, so let’s decide the goal and then think about the path.
2. Prepare distribution list
It’s hard to tell if your email marketing is working if you only send a small number of emails. Therefore, consider how many deliveries are necessary to achieve the set purpose, and if the delivery destination information is insufficient, start by increasing the number of email addresses you have.
You can increase the number of e-mail addresses based on business cards exchanged at your business location, information on customers who visit your company’s website and download documents, and so on.
3. Create email content
The quality of the content you deliver is very important for the success of your email marketing.
Before creating the content, set the “persona setting” to whom the email will be delivered, and the “customer journey” to set the behavior of the prospective customer according to the purpose decided at the beginning. Think of content that is informative or interesting. The ideal way of email marketing is to nurture prospective customers so that the delivered emails increase their willingness to purchase.
4. Email delivery
Once content is created, distribute it to potential customers. You can also distribute manually, but it is more convenient to use “email distribution tools” and “marketing automation” for mass mail distribution as it saves time and effort. In addition, you can easily observe data such as opening rate and click rate after mail delivery.
5.Effect measurement from delivery results
After sending the email, check the delivery results to see how many emails were read and how many customers took action based on the email. By analyzing the deviation from the KPIs set at the beginning, you should be able to see areas for improvement and future issues.
If the open rate is low, there may be reasons such as “the title of the email was not good enough so it was not read” or “the information about the sender was difficult to understand”. “The content was not useful because it did not include specific examples.” If you can understand the cause, it will be easier to make improvements and improve the quality of your email marketing.
Tools that make email marketing easier
By introducing the right tools for email marketing, you can prevent delivery omissions and operate without taking a lot of time. We will introduce you to the features and specific tools you need to succeed in email marketing.
Features to help make your email marketing more effective
In addition to simply delivering emails, it would be nice to have the following functions to make it easier to improve the effectiveness of email marketing.
・Create distribution destination group
・One to One delivery
・Delivery date and time setting ・Step mail
■ Delivery group setting ・One to One delivery
Since the ultimate goal of email marketing is to deliver information that meets the needs of prospective customers and make it easier to connect to sales, it is important to divide the content into details and send according to the situation of prospective customers.
Therefore, it will be easier to increase the effect if there is a function to divide the delivery destination into several groups and send an email one to one as needed.
■ Delivery date and time setting/step mail
By enabling automatic delivery of emails created in advance on dates and times when they are likely to be opened by prospective customers, you can set them all at once without having to create emails just before each delivery. I can do it. Similarly, if it is decided that “If you receive A’s email, send B’s email XX days later, and C’s email △ days later,” it is more efficient to use the step email function. can be delivered to
■ Reporting function
Aggregation can be done manually, but it would be better to use a tool so that you can check the results at a glance after sending the email. You will be able to use the effort and time of the easy-to-read summary to devise improvement measures.
Tools for effective email marketing
There are two types of email marketing tools that have the above necessary features: email delivery tools and marketing automation. Please refer to the following for each feature.[Features of the email distribution tool]
・Low cost compared to marketing automation
・It is simple to use because it is designed specifically for mail delivery.
・Deeper analysis, such as behavior after reaching the website from an email, cannot be performed.
・Consistent analysis is possible not only for the URL click rate in the email, but also for subsequent page browsing and inquiries/document requests.
・Activities that are directly linked to sales activities, such as extracting customers with high prospects
・Because of its many functions, it is more expensive than mail delivery tools.
The big difference between email delivery tools and marketing automation is whether they are specialized in email marketing and the cost of introduction.
Marketing automation makes it easy to capture prospective customers who have visited your site, and makes it easier to conduct marketing activities other than email delivery. However, it is costly to introduce it, so if you want to “strengthen only email marketing”, an email distribution tool can be started at a lower cost and has limited functions, so it should be easy to use.
What are the metrics to look for to improve the effectiveness of email marketing?
Which indicators should be focused on and analyzed from the data after mail delivery? We will introduce indicators and KPIs to be observed, as well as improvement measures.
5 KPIs to check in email marketing
Check these 5 points to see if you’ve met your email marketing goals:
Let’s explain them one by one.
1. Delivery rate
The delivery rate refers to “how many customers of the created distribution list have received the mail”. If it is low, it is assumed that there are few valid email addresses. E-mail marketing is meaningless if the e-mail does not reach the customer first, so it can be said that it is a point that should be dealt with immediately, such as “reviewing the distribution list” and “collecting e-mail addresses”.
2. Open rate
The open rate is a point where you can check how many of the emails that were delivered and arrived safely were opened. If it is low, it is possible that the subject line or sender of the email is inadequate, or the delivery time or frequency is not appropriate.
The click rate is a point that shows whether or not the URL in the email text was clicked. If it is low, it is possible that the email text did not guide the prospective customer well, and the composition and content of the email text should be improved.
4. Conversion rate
The conversion rate is an index that allows you to check whether or not you have achieved the goals you want to achieve with email marketing, such as “I want to increase the number of document requests” and “I want to attract customers to seminars.” If this index is low, it is possible that the flow from the URL in the email is not good or the target of the email delivery is not appropriate.
5. Unsubscribe rate
The unsubscribe rate tells you whether customers have applied to “unsubscribe” from the delivery email. If you get a high number, it is possible that you are not providing appropriate information, such as sending emails frequently or not getting useful information even if you subscribe.
Measures to improve KPIs
If the KPIs set before the start of email marketing fall short, we will take measures for each point. Some examples of actions you can take to improve are:
Think carefully about your email subject line
・Review delivery frequency and delivery date
・Review the distribution list
I will explain in detail.
[Consider the subject line of the email]
The subject line of the email is an important point in developing email marketing, as it will not start unless the email is read first. Since customers receive a large number of emails other than their own, they carefully select and open emails with titles that catch their interest by looking at their inboxes.
Based on the idea that you can understand the content of the email at a glance, try to keep the subject line that conveys the urgency and appeal of the email within 15 to 25 characters so that you can check it at first glance. .
[Revising delivery frequency and delivery date]
Even if the content is created with confidence, it may not be opened if the delivery timing is not right. If you send an email at the end of the day or when you are busy with finishing work on the weekend, it will be easy to be swept away, and if you attack with numbers to get read, you will get the impression that you are “persistent” and may unsubscribe.
Let’s understand “when” and “how many times a week” when delivering emails and how many times a week it is likely to be opened, and utilize it in the operation of email marketing.
[Review the distribution list]
Since the information requested by each customer is different, it is better to set conditions for delivery, narrow down the list, and change the content of the email before delivery to increase the open rate. If customers who have seen the product page receive a case study after introducing the product, or if a customer who attends a seminar receives limited useful information, you can send an e-mail that meets the customer’s needs. Your open rate should increase, and your click-through rate and conversion rate should increase proportionately.
Engage your customers with email marketing
Email marketing can be started at a low cost and can approach potential customers on a regular basis, so it can be said that it is a profitable measure in marketing activities.
It may not go well from the beginning, but it will be easier to increase the effect by repeating the effect measurement and improvement. If you increase the willingness of prospective customers to purchase through e-mail and understand the degree of interest of prospective customers in your company, you will be able to target the right timing for sales activities and make it easier to achieve results.
Email marketing is marketing that uses email strategically. Let’s learn about the purpose and merits of implementation, the main method and the specific flow of delivery, and be able to use it. If you want to learn more about email marketing, read on.
Email marketing overview
Email marketing is a marketing method that uses a communication tool called email, which is familiar to both customers and company personnel. Let’s check the difference between email marketing and email marketing.
What is Email Marketing?
Email marketing is a marketing method that uses email to reach out to customers.
First, determine the ultimate goal, such as attracting customers or acquiring conversions, and consider the actions you want your customers to take to achieve that goal. Think about what kind of approach you should take to encourage further action, and decide the content of the email.
Timing is also key to effective call to action. Instead of sending the same email to everyone, you’ll be more likely to respond if you send a personalized email to each prospect.
Difference from e-mail magazine (e-mail magazine) delivery
Let’s check the difference from e-mail magazine delivery. E-mail magazine distribution is also called e-mail magazine as another expression. E-mail magazine delivery is characterized by sending an e-mail with the same content at the same time to all customers on the mail list.
Although this e-mail magazine distribution is also a part of e-mail marketing, e-mail marketing also takes other methods. There are multiple methods of email marketing, and the point that differs from email magazine distribution is that you can change the content and method of emails according to the recipient and purpose.
In the mail magazine distribution, we send information related to a wide range of customers such as new products and campaigns. Rather than directly increasing the number of customers, it is better to think of it as something to keep the point of contact with your company from disappearing and to increase the number of fans.
The purpose and meaning of conducting email marketing
Email is a familiar tool, so you can send information to more people. The survey results announced by Emberpoint Co., Ltd. in 2021 also confirm the importance of email. When we asked people of all ages and genders, “What media do you usually use to obtain and view information sent from companies and stores?”, email users topped the list at 51.4%. was. Even today, e-mail continues to be a major source of information gathering.
Because it is a tool that is familiar to many people, it is easy to deliver information to the target you want to deliver. As a result, many companies are introducing it to have contact with more prospective customers.
5 benefits of email marketing
There are 5 benefits of doing email marketing:
Low cost and easy to get started
Targeted content and delivery frequency
High expressiveness of content
Easier to verify effectiveness
Let’s take a closer look at each of these five benefits.
1. Low cost and easy to start
The first advantage of email marketing is that it is cheap and easy to get started. All that is required for implementation is the cost of the delivery system and tools for verifying effectiveness. These are inexpensive and cost only a few thousand yen, so even small and medium-sized enterprises and sole proprietors can easily adopt them.
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E-mail is also a familiar tool for corporate personnel. Therefore, you can start easily without any special skills or knowledge. For the content of the email, you can reuse the content that you are already using on your own website.
2. Content and delivery frequency can be tailored to the target
The second advantage is that you can target the content and distribution frequency. Instead of sending uniform content to all parties, you can change the content, delivery frequency, and timing according to the target audience. Compared to direct mail, which is sent on paper, it is easier to respond flexibly, and the cost is also lower in that case.
You can also add links to SNS and your own website, so you can expect a synergistic effect through collaboration with other media.
3. Highly expressive content
The third advantage is that the expressiveness of the content is high when using HTML mail. Because it is easy to express, there are many companies that use e-mail as an extension of their website. Recently, it is possible to embed videos and countdowns, and it is also possible to complete CV (conversion) within the email.
The HTML mail creation function will be described later.
4. Easy to verify effectiveness
The fourth advantage is that it is easy to verify the effect. Email marketing has the tools to test its effectiveness.
If you introduce an effect verification tool, you will be able to check the delivery rate, open rate, undelivery rate, CTR (click-through rate), CVR (conversion rate), etc.
CVR (conversion rate) is an index for confirming whether the target results have been achieved. If the purpose is to increase the number of material requests, you can check this value to see if the number has increased after sending the email.
5. You can approach customers without going around
The fifth advantage is that you can approach customers without going around. If you try to go around the outside, it will take time to move around, and you may only be able to approach about 4 to 5 companies in a day.
However, with email marketing, you can approach them without actually visiting them individually. If you collect the information of customers who are in a similar situation in advance, it is also efficient because you can send out emails asking them about their situation.
Problems that can be expected to be solved by email marketing
There are some problems that companies face that can be expected to be solved by email marketing. They are “strengthening engagement”, “being able to follow up on areas that cannot be dealt with due to lack of sales resources”, and “timing of approach”.
Engagement refers to the relationship of trust between a company and its customers. If engagement can be strengthened, it will be possible to develop fans for the company, and they will become customers and repeaters.
It is said that even if business cards are exchanged in sales, 70% of them are not followed up by sales representatives. Increase your chances of becoming a fan by building engagement with email marketing.
Lack of sales resources is also an issue for companies. Even if there are prospective customers, it is likely that the sales department will not be able to handle it alone and will often leave it unattended. You can nurture prospective customers by using email, and this is also called email nurturing.
Another challenge is to be able to approach customers at the timing that suits them. When conducting email marketing, you will be able to approach each customer at an effective timing through analysis functions.
3 Terms Related to Email Marketing
Check out terms related to email marketing. Three related terms are:
KPI means key performance indicator. In addition, KGI indicates a management goal achievement index, A/B test is a test to verify a hypothesis, and the open rate means whether or not the email was opened. Let’s take a closer look at what each term means and when to use it.
KPI and KGI refer to the goals that you want to achieve and the indicators that serve as the criteria for judgment. KPI is an abbreviation for Key Performance Indicator, and is a key performance indicator that confirms the degree of achievement of corporate goals. Examples of KPIs include URL click-through rate.
KGI is an abbreviation for Key Goal Indicator, and it is an indicator that “what is the achievement of a company’s management strategy and business strategy”, that is, a goal indicator. It is also expressed as a management goal achievement indicator. Sales and conversion numbers are set for KGI, but it is necessary to grasp the current numbers and set numerical targets that can be achieved.
First, decide the KGI first, then think about the goals to be achieved and decide the KPI.
An A/B test is a test that simply validates a hypothesis. When implementing measures, you may have questions such as, “What is the most effective way to do this?”
In order to know the more effective method, A/B testing is to create two different patterns in the emails to be delivered and verify which one was more effective. Try changing the subject line or the timing of delivery, and try to improve it in the future.
3. Open rate
The open rate is the percentage of emails that are opened. When calculating, use “Opening rate = number of openings / total number of deliveries (x 100)”.
It is important to use these methods properly according to the target audience and marketing purpose. Let’s check each method.
1. Mail magazine
The first method of email marketing is the email newsletter. This is a regular mass distribution of information via email, a similar example being a newsletter.
The distribution target is all customers who have registered as members of the e-mail magazine. We send content related to many people, such as new product announcements and campaigns. The purpose is to keep contact with customers by making regular approaches and increase the number of fans of the company.
2. Targeting/segment mail
The second technique is targeted or segmented emails. Targeting emails and segment emails are the same thing, sorting prospective customers according to the set conditions and sending emails only to users who meet the conditions.
Examples of targeting email content include birthdays and store-only coupons. See what actions your target audience has taken and send emails with content related to things you think they might be interested in.
3. Retargeting emails
A third technique is retargeting emails. Retargeting emails are emails sent to relevant users for the purpose of revisiting a site or product page.
For example, send coupon emails to users who view product pages, or send emails about successful product introductions. Customers who take action voluntarily will be targeted, so let’s deliver content that will further increase their willingness to buy.
4. Step Mail
The fourth method is step mail. Step mail refers to a method of delivering multiple emails to the user in stages after setting the timing of delivery.
In the step email, first prepare multiple emails with a story. Then, distribute emails in order according to the timing to raise the user’s sense of warmth and encourage them to take action, which is the final goal.
5. Dormant excavation mail
The last technique I will introduce is Dormant Excavation Email. Dormant discovery emails are emails sent to so-called dormant customers who have not been active for a certain period of time. This email is sent to customers who were likely to become customers in the past but were unable to reach a contract, asking about their recent situation and appealing to them again.
If there is no activity for a certain period of time, there is a possibility that the content will not be confirmed just by looking at the title of the email due to lack of interest. Try to make it easier for people to read the content, such as by changing the title of the email and the name of the sender.
Specific delivery flow of email marketing
The specific delivery flow for email marketing is as follows.
Set goals in the beginning
Get an email address and build a mailing list
compose and deliver emails
Measure effectiveness, verify, and improve
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It is a cycle of following this flow and implementing it, then reconsidering the verified contents, finding points to improve, and sending emails again. Let’s take a closer look at how this is done.
1. Set goals
If you want to start email marketing, the first step is to set your goals. Clarify “what kind of problem you want to solve” and “purpose of implementation”, and decide the KGI, which is the goal you want to achieve in the end.
In addition, set KPIs that will serve as criteria for judging whether or not the objectives have been achieved. If you set the KGI to “increase the number of inquiries via email up to 20 per month”, set the KPIs such as the email delivery rate, opening rate, conversion rate, etc. to achieve this. If you set the target persona in detail, it will be easier to visualize the user’s behavior patterns, and effective marketing will be possible.
2. Get an email address and build a distribution list
Get an email address and create a mailing list. In order to deliver by e-mail, it is necessary to obtain information such as e-mail address in advance and to obtain permission for e-mail delivery.
If you don’t have enough email addresses, your email marketing will be less effective, and you won’t be able to achieve the KPIs and KGIs you set earlier. You need to acquire customer email addresses so that you can reach your distribution goals based on your KPIs and KGIs.
Don’t just wait for action from the customer side, exchange business cards, download materials, conduct surveys, encourage registration for e-mail newsletters, etc. to acquire more e-mail addresses.
3. Compose and deliver emails
Once you have obtained an email address and created a distribution list, it is time to create and distribute your email. Think about the process your users will go through to take the desired action and what information they need to do it. The user’s process to take this targeted action is called the customer journey.
Let’s deliver the necessary information by e-mail so that the user can take action and develop it into a good customer.
For advanced users, it’s also a good idea to manage your email content more strategically. In that case, let’s manage “when and what kind of people are targeted” and “what kind of content and how much should be distributed to raise the consideration level of users to the next stage”.
4. Measure effectiveness, verify and improve
After the mail has been delivered, there is still work to be done. As a result of distribution, let’s measure what kind of effect there was, and after verifying it, take improvement measures for the problem. We recommend using the analysis functions of email distribution tools and MA tools to measure effectiveness.
With these tools, you can see your email deliverability, open rates, conversion rates, click-through rates, and more. Let’s check whether the goals set in advance for KPIs and KGIs have been achieved.
You can also check whether the number of deliveries has decreased due to the user’s rejection setting. Analyze the data and consider areas for improvement.
For example, if your click-through rate or conversion rate is low, you may have problems after opening the email. Consider questions such as “Am I delivering what the user wants?” and “Is the customer journey I set correct?”
Then, when you send emails in the future, reconsider your delivery goals and work out an appropriate email marketing strategy for your company based on the improvements you found during this verification.
Basic strategies for email marketing
Let’s check out the basic strategies that you want to be careful not to fail when doing email marketing. Here are some basic strategies for email marketing:
Consider medium- and long-term scenarios
Delivering emails by narrowing down the delivery destination
Subdividing the distribution list and delivering mail that matches the attributes of the user
Deliver at a timing that matches the attributes of the user who delivers
A/B test and improve further
I will explain each.
Consider medium- and long-term scenarios
It is important to work on marketing from a medium- to long-term perspective, rather than thinking that it is a one-time delivery or that each delivery is disjointed. Continuous mail delivery can increase the user’s willingness to purchase, so let’s think about medium- to long-term scenarios and carry out mail delivery.
In fact, many companies that have become successful examples of email marketing use email magazines and step emails to engage with customers on a regular basis.
Delivering emails by narrowing down the delivery destination
You may feel that sending an email to as many people as possible would be more effective, and you may want to send an email to everyone without limiting the recipients. However, if you send an email to a user who doesn’t meet your delivery goals, not only will the email be wasted, but you’ll be putting extra effort into it. You won’t be able to take action on content that you’re not interested in, so carefully refine the content of your email and send it only to the recipients who meet your goals.
Subdividing the distribution list and delivering mail that matches the attributes of the user
If you send it to users who do not meet the purpose of delivery without narrowing down the delivery destination, there is a possibility that the reception will be refused. If they think that “this mail delivery has nothing to do with me” or “I’m not interested” even once, it may be rejected. Let’s. The subject line and content itself should also be devised so that the target audience will be interested.
Deliver at a timing that matches the attributes of the user
Let’s change the timing of sending the email according to the attribute of the user to whom it is delivered. In particular, we formulate hypotheses such as “what time of the week is it easy for people to open the email?” Check the most effective timing by verifying the results after the distribution and repeating hypotheses.
A/B test and improve further
In order to verify the effect, it is recommended to conduct an A/B test. When making a hypothesis and verifying the effect, there are various things that you want to verify, such as how to improve the effect, such as the subject line, the timing of delivery, and the content to be sent. Let’s actually try different patterns in the A/B test, verify which one was more effective, and make improvements.
Useful functions and tools for email marketing
There are functions and tools that can be said to be essential for conducting email marketing and that can be used effectively. If you’re doing email marketing, you need a tool that allows you to send emails to a large number of users and manage them effectively. Let’s check out the features and tools that can help you run effective email marketing.
Useful features for email marketing
Here are some useful features for email marketing:
Functions for analyzing open rates, click rates, etc.
HTML email creation function
Without these functions, effective email marketing using multiple methods will not be possible, so understand each function and use it as a basis for choosing the tool to use for email delivery.
The segment function is used before mail delivery. It is a function that can narrow down the attributes of the target person for mail delivery, such as gender, age, and region, and is necessary when delivering mail magazines and targeting mail.
Targeting emails are sent by specifying conditions. If there is a segment function, it meets the conditions