Email Marketing Tips
This guide will help you create the perfect outreach email to reach your subscriber each time.
1. Assume responsibility for your domain.

The first thing I would recommend is to whitelist your domain.

This can be done by obtaining a certificate from an authorized source.

Whitelisting is a way to declare your responsibility for your domain.

These certificates are implicitly trusted by email filters.

It is easy to apply. All you have to do is find a provider. Although certificates are not free, they can be purchased for a very low price.

EmailReg is a recommended certificate provider.

Simply create an account, and then submit your domain.

Then, they’ll do some digging.

If you are legitimate, they will then take care of everything. EmailReg certificates cost $20 and last a lifetime.

This is a simple task that’s easy to remember. It’s a job you will never need again.

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There are many opinions on services such as EmailReg online. I can only say that it works well for me. Some people don’t like the $20.

This post will be about WhiteListing. However, if you suspect that you have been Blacklisted, here’s a guide to how you can get removed from the Email Blacklist.

Another thing to consider when choosing a domain name: Are any words in the domain name considered spammy and likely to trigger a spam filter? (It has been reported to happen).

Here’s a list of Email Spam Trigger Words.

These issues are why Email Marketers use email services such as Aweber.

Email Marketing Resources Recommended
Do you want to become a highly-paid email copywriter and editor?

Learn how you can be a highly-paid email copywriter in just four hours per day. This will give you more time, money and energy to do all the cool things you want.

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Find out how to…

Even if you have struggled with writer’s block for years, the “rockstar” method will help you write high-converting emails in just 30 minutes.
How to get copywriting clients on demand at a higher price than you currently charge, without having to use outdated strategies such as Upwork, blogging and LinkedIn outreach.
AND… How to do it all without being tied down to any particular location. You can work from your home, at the beach in Thailand, in a cabin high up, or wherever you want to be.

2. Avoid sending out emails to strange addresses

Email filters love emails that come from sources with a consistent brand identity.

Avoid sending out emails to strange addresses

Yahoo! Yahoo! Mail is well-known for its attention to the “from” field addresses.

When picking your ‘from’ address, stay away from obscure names like ‘werfergere@domain.com’.

Instead, instead, use simple, trustworthy terms such as:

contact@

support@

hello@

You should also avoid changing your address unless absolutely necessary. It is important to be consistent.
3. Avoid using words in a negative context.

Be sure to write your email well.

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Be aware of spelling errors

Correct spelling errors in emails

Do you recall that I spoke of credibility earlier?

Spammy words in emails are one of the most common triggers of filters.

Pardot has compiled another list of words that should be avoided in email. However, the majority of it is common sense.

Avoid phrases such as ‘bonus gift, ‘free prize’ or ‘don’t delete’.

Are you unsure of a word? Consider how it would feel if an email was sent to you with the word.

Are you averse to spammy emails?

Trust your gut. This will be the clincher.

A well-respected finance guru here in the UK is Martin Lewis from MoneySavingExpert.com

Mr Lewis is an extremely credible email source. I have signed up for his newsletter at one time in the past.

But that didn’t stop the latest email from him ending up in my junk mail.

This was the title for the email:

email marketing mistakes

It’s trying too hard to convey far too many things.

It also uses abbreviations, and it appears as a random collection.

This is similar to email junk bingo.

We have ‘urgent’ and ‘cheap (twice), as well as ‘PSPSPSS’.

It would have been more effective if the title used a “pipe” symbol (aka a vertical bar), as shown in the example below.

Email your customers to create a brand
4. Show pride in your brand, and show a sense for style.

It’s not just the words you choose that alarm email service providers.

It is also how they are presented and delivered.

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Keep this in mind when you are trying to avoid:

Excessive usage of capital letters, exclamation marks, and other symbols.
Too many font colors or bold colors such as red and green. I don’t think there is any need to use other colors.
To cheat the filters, do strange things using a combination number and letter. ).
Use font sizes greater than 10 or 12pt.
Avoid stuffing your copy with irrelevant keywords.
Emails with misspelled words are a common problem.
*Fancy symbols in subject lines (see below).

Email marketing is possible today

*Opinions about using “fancy symbol” can vary. Some consider it spammy while others are fans. The popularity of Unicode Symbols is increasing.

Email filters are not evil in the end. Spam emails are something we all get and it is easy to spot them.

You can be authentic and original, but you must have awareness and apply the eyeball test.
5. Double-check your domain name.

Email filters will examine your domain name more closely than the actual address you are sending from.

Your URL should not contain potentially offensive words.

It may surprise you to learn that this happens quite a bit by accident.

Pen Island Pens is a company that sells custom-made pens.

They appear to be operating out of Pen Island in the Canadian arctic.

Double-check your domain name

A URL like this would be great.
5. Take it easy with the links

Avoid including too many links in your email, even if these are to your site.

Make sure you link to other sites.

Limiting links doesn’t have to be done just for email filters.

It’s irritating to get an email with so many links.

Is it going to work?

It is asking too much from the reader.

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Multiple links are like offering 10 topics for a conversation.

It isn’t normal and won’t help your goals.
6. Images are important for email delivery.

Email filters can also have issues with images.

Email filters work

M&M Direct is another legitimate company that shouldn’t have any problems sending emails.

They sent me far too many images.

Their email template had space for at least 8 photos, if not more.

None of them were visible to me.

Extra large images can be problematic, as well as too many images in one email relative to the text.

It’s important to ensure that images included in emails are hosted on a trusted site. This is a common oversight.

It is worth noting that many email clients block images.

It is likely that recipients will not see your images, even if they do get to the inbox folder.
7. Provide recipients with an unsubscribe option.

This is a huge deal.

Email suicide is when you don’t have an easy way to unsubscribe from your newsletter.

Although it may seem obvious, you’d be amazed at the number of people who don’t do so (intentionally or not).

Talking about intentionally trying to defeat the system…
8. Do not try to trick an email filter by pulling a fast one.

Email filters are a bit like working with Google in SEO.

You must ensure that you DO NOT:

Use Re: or Fwd as subject lines in your email and pretend that there has been a previous conversation.
You can create words from symbols like F.REE.
Do not send misleading claims.
Any images that hide text should be included.

Here’s a bizarre email title that a fake ‘Barclays’ bank sent me:

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Although this is a better effort, an attachment from an unknown source means it will still fail.

Send some love to your mailing list.
9. Send some love to your mailing list.

If the money is in a list is the most frequently used cliche in marketing then your list must be the least used.

If you want your email campaign to be a success, it is worth learning how to manage your list effectively.

It is a matter of logic.

You should remove prospects from your mailing list if you have sent several emails to them and not received any engagement.

Email filters also look at bounce rates and open rates. If you continue to send emails to inactive persons, it will only get worse.

You will be marked spam more often the more you do it.

Groupon is my favorite loser in this area.

Junk folder

Groupon was a great place to shop for a single item. I receive emails every day from them about the items I have purchased.

One likely got lost in my junk mail…

But they do now, because Outlook’s intelligent email filter recognizes that I haven’t dragged anything back into my inbox.

The message is clear and loud with Smyth toys:

Outlook’s email filter
10. Ask your email subscribers for permission to whitelist you.

The elephant in the living room.

You are the best person to ensure that your mailing list gets your emails.

Ask them to include you in their contact list!

Even if only a few subscribers take that step, it’s still a step in the right directions.

This is especially useful when you are just starting a relationship with a new subscriber.

Send them a welcoming email and ask the question.

Remember that even though everyone on your email lists has consented to receive mail from your company, you must still include an ‘unsubscribe’ link in your emails.

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How to whitelist an address in Gmail, Outlook.com, or Yahoo! Mail
11. You can become an email wizard by using a tool.

A number of tools can help you determine whether your email is authentic.

Take, for example:

SenderScore.org will give you insight into the opinions of your customers about your email campaign and help you assess the health of your program.
Blacklist checks are a way to determine if your IP has been marked or blacklisted by email providers.
MailingCheck, Experte Spam Checker, and IsNotSpam can all be used to check your email for any signs of spam.

Here is the result from a test that we conducted using Experte Spam Checker. It was used to assess how spammy an email was on five levels: Spam Assassin score (Google Spam Filter), Gmail Inbox and SPF (and DKIM).

This spam checker is able to test unlimited emails, unlike other tools that allow you only to test three emails per day.

spam checker email marketing

You now have an action plan.

If your emails don’t get seen, it’s best to waste time and effort.

You’re at worst leaving traffic, revenue and growth behind.

Are you content with this?

But it is not.

These 11 tips will help you promote your baby without any hesitation.

This will make your next job a pleasant one.

Instead of worrying about the past, you’ll be focusing on your next article.

Instead of trying to justify this painful cycle, you’ll be busy creating another masterpiece.

Author Bio: Matt Press, a skilled copywriter, has worked for some of the UK’s most prominent brands like Vodafone, Three, and Sky.
Email Marketing Update
1) GMAIL and clipping your message

Gmail, being the efficient service that it is, cuts HTML emails larger than 102KB.

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This means that your message will appear as follows: [also known as Message Clipping]

message clipped, email delivery

It wasn’t exactly what the sender meant!

The receiver will not only miss your intended message, but they will also often miss the link to view the entire message.

Even worse, they may not be able to see your intended message or an unsubscribe link. This could lead to your legitimate email being flagged as spam.

Here are a few tips:

(a) Stop pasting emails from a WORDDOC, in particular. It creates unnecessary HTML and bulks up your message.

(b) Instead of creating an email in a text file, instead create it. EditPad is a great online tool for this.

EditPad makes it easy to save and download a text file for your Desktop. It is then easy to copy and paste the contents of your email into Mailchimp, AWEBER or other email clients.

You can find more information at Tips to Avoid Message Clipping in Gmail
2) Email marketing is an issue of balance

Spam filters are triggered by words such as Inbox or Spam in emails. This was something we knew for a long time. However, we did not hesitate to use “How to avoid spam filter and land in your inbox” as a subject line for a recent email we sent to subscribers.

You can see that a lot of our emails ended in the Junk Folder.

Two things were learned from this…

Many people regularly check their Junk Folder.
This subject line had a higher open rate and clicks percentage than the alternative email that didn’t include these trigger words.

It’s a matter balance. We know that our audience wants to know more about Spam Filters. Sometimes, if you want people to talk to you and have the interaction you desire, you will need to “break the rules”. Sometimes subject lines are a must in a busy world where there is a lot of email going to people’s inboxes.

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#Tip Use alternative subject lines to gauge the response. Aweber allows you to email subscribers that have not opened an email. Use an alternate subject line when emailing unopened subscribers. It is not uncommon to get a better response to the second email you send to “unopens”.

It is also worth testing sending at different times of the day and on different days of week.
You need to have an email list that is relevant to your online business.

It is simple and direct.

My initial product launch was possible with only a handful of people on my mailing list.

It was a huge mistake, looking back.

These are the key lessons I have learned in growing my email subscriber base to 20,000.
1 – People have to be bribed

You don’t want to send more emails, so you need to give them something they are interested in.

It is often called an “ethical bribe”, almost an oxymoron.

“1 Simple Trick to Dramatically Increase Your Photography” was the title of my website. It took me just one afternoon to create it.

The title has enough intrigue to get people to want to download it. However, they must first sign up for my email.

I tried in the past to get people to sign-up to my email list “for updates”, but it didn’t work. They must be given something in return.

It doesn’t have to be a lot, but it must be interesting. My blog post was a lengthy, informative ebook. It provided useful information and kept people interested in the subsequent emails.

Screen shot 2013-11-19 at 12.44.55
2 – Find out the value of a subscriber

This information is usually very well known by large companies, but it shouldn’t be difficult for you to find.

First, you will need a list of approximately 1,000 people. This is a good size sample from which to extract data.

Once you have the list for a while and you have sold to them, add up the amount of money you made. You can make money from your own products and affiliate products. Although there is still money in the list, it is best to be conservative. This will show you the minimum value for each subscriber.

Let’s say that your 1,000-person list earned you $1500.

This means that each subscriber on your list is worth at most $1.50. That’s a great information source when you want to buy subscribers.
3 – Subscribers are ‘Buyable’

In the past, I’ve used Facebook ads to find subscribers several times. It is very simple.

OptimizePress will create a squeeze page with your offer. Then, you can drive your Facebook traffic to that page and watch it convert.

Based on experience, I pay only about 20C per click for my ads. My squeeze page has a minimum of a 33% conversion rate. It costs me approximately 50C/ per new subscriber.

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If my subscriber’s value is $1.50 and I only have to pay 50C/ for them, I will triple my money.

This is why it is so important to know your numbers.

There’s so much more to the story, but we’ll get there.

1013285_10151622310962017_1310306243_n1
4 – Know Your Market

You must first know your target market if you want to advertise on Facebook.

Is there an avatar for your average customer? This is the person you should be targeting.

Only people can afford what I sell are my targets. This means that my ads are limited to those who speak English and live in English-speaking countries.

I don’t really want to target anyone below the age of 25 as they are less likely to have the disposable income to buy my products.

I need a list with potential buyers.
5 – Collect Their name

This is something that I have stopped doing, on one my lists, and it’s something I regret.

Although it is easier to get people to sign-up with an email address, it is not ideal. You will have a stronger connection when you speak to someone by name.

They are attracted to your name once they see it. You will make them feel more like they know you than you treat them like a stranger on the internet (which they probably already do).

When I implement my new marketing strategy, I will be returning to the collection of names very soon.
6 – Get them to reply To You

I have found that people are more likely to purchase from me if they can be reached out to.

In my first email I asked them a question. I said, “If you could only write one thing to help with your photography, how would it be?”

If they respond, I’m asking them to perform an action I have asked them to, this is to get them used to following me actions like ‘Click Add To Cart Now’.

I respond back and they feel a personal connection. They have a real person who can help with their problems.

This is really powerful for me as I try and sell them solutions to their problems in just a few days.

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7 – Send them an email often

Online users who email daily are more successful than those who don’t. It makes perfect sense.

Which person are you more likely buy from? Someone who teaches new things every day, responds to your emails and has a personal connection to …. Or someone you signed up for a few months back but haven’t heard anything from.

My email list takes me less than half an hour per day. I don’t have a ton of tips and tutorials that I can share with people. It’s rare that I sell anything, making it even more powerful.

Trust me, people value your emails.

Screen shot 2013-11-19 at 13.47.40
8 – Don’t be afraid to sell

This list is not for friends, but sales.

I get that you don’t want to bother your subscribers. Maybe you’ve received a cranky response in the past. Don’t worry.

You can email them daily and then sell to them until they unsubscribe or purchase something.

They’re not really adding value to your list.

You can be sure that the money is there, but you will have to ask.

Unsubscribes can be done.

It’s as simple as that: If they opt out of your mailing list, you don’t have to pay for them to continue to receive it. They aren’t going to buy anything anyway.

Unsubs are a problem that can hold you back from email marketing.
9 – Listen To Your Mailing Provider (and Backup)

They are in control, whether you love them or not.

If there are too many spam complaints, they won’t be happy to host the email list.

Aweber and many other email providers have a spam score. It will review your subject line and score it depending on its spaminess.

This is what you should do. It will tell you what to do and not to do.

If you don’t play by their rules, they will contact you. Make sure to talk with them so you can reassure each other.

Last but not least, ensure that you back up your lists often. They may remove your account or deny you access to the list if you make a mistake too often.

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10 – Create an autoresponder

John McIntyre’s McIntyre Method is the best digital product I have ever purchased.

This course teaches you how you can create an autoresponder sequence that converts and makes money.

This is why my writing has become so simple to read.

You’re at the end of the post, but you’re still reading it.

Do this one thing and your business will triple. You’ll also work less. Spend the next two weeks writing 1 Year worth of followup.
Perry Belcher

You can focus on building your list by creating a good follow-up sequence.

The list has the money.
Conclusion

It can be broken down into three points.

1 – Your list must be built in every possible way, beginning yesterday!

Although I sound like a broken record here, if you have the money to build a list, then it is worth building one.

PopUp Domination is the best way to do this.

It is used to show a light-box popup to all visitors to our website. This popup offers a freebie in exchange for their email address.

PopUp Domination can be used in many other ways. We offer different offers to different pages or categories. Additionally, we use PopUp Domination to link to other pages on the website such as a sales page.

This list could go on.

2 – Your list must be emailed frequently

Email your subscribers whenever you think they might be interested in something. It is impossible to expect them not to buy from strangers.

One thing I love to do is to link to my front-end product at every email’s bottom. That was how I made 3 additional sales the last time I did it. This is an additional $291

3 – Learn how you can write emails that are always read and opened.

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My email style is short and well-written.

A few sentences.

There are not too many large words.

They are easy to read, so they are more likely to be read.

Last but not least, I always leave a hook at the end to encourage people to open my next email.

In my next post, I will tell you more.

This is just the tip. The McIntyre Method is a method I can highly recommend.
10 Tips for Bloggers on Email Marketing
Email Marketing Tips – Perfecting Your Email Marketing Strategy

If you are like most bloggers, there is an opt-in located at the top right of your sidebar. A few dozen subscribers are there. You get an average 20% open rate and 8% click-through rate for emails you send out every other week.

This is because you have focused on building a list and not having a strategy once you have one.

That is what I would like to assist you with.

Your readers must be able to anticipate and expect your emails.

Little Johnny is excited to open presents on Christmas morning. He knows that the presents he receives contain gifts he has been wanting for many months.
10 Tips for Bloggers on Email Marketing

Email Marketing Tips – Perfecting Your Email Marketing Strategy
1. In the Opt-In Area, Set Expectations

Too many bloggers con people into signing up with free gifts only to bombard them with irrelevant emails later. I don’t know about you but I don’t open those emails.

However, if they make it clear in their opt-in area that they also request blog updates, they will expect and anticipate your emails.

This might be a deterrent to people opting in, but it’s not worth having a list of people who don’t want your email.

Take this example:

Jay Baer, from ConvinceandConvert.com, makes it clear that you’ll receive a daily email with social media advice.

2. Remind them why they are receiving emails

It’s crucial to remind them why they are receiving your emails once they have started receiving them. You run the risk that they will unsubscribe or mark your emails as spam.

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This can be done by putting their signup date in the footer of each email you send. These reminders will help them recall the answer to the question “Why am I receiving these emails?”

Take this example:
Pat Flynn Email Strategy

Pat Flynn, from SmartPassiveIncome.com, reminds his subscribers when and where they subscribed to his list in the footer of every email.

3. Consistent Times: Send your emails regularly

Which day is the best time to send emails to people all over the globe?

So that they are at the top of my list when people open their email in the morning in the US, I schedule them for 6 AM EST.

Josh Dunlop, Income Diary Q&A:

Posting content at 9am West Coast Time is my preferred time, as it’s lunchtime on the East Coast, and right after work in the UK. These are the largest markets for traffic.

People need to be able to receive your emails easily

Johnny just wants to get his presents in the morning. He needs to wake up, climb down the steps, and walk into the living room.

It’s easy!

Do you want to be a highly-paid email copywriter and editor?

Learn how you can be a highly-paid email copywriter in just four hours per day. This will give you more time, money and energy to do all the cool things you want.

email maketing copywriter course

Find out how to…

Even if you have struggled with writer’s block for years, the “rockstar” method will help you write high-converting emails in just 30 minutes.
How to get copywriting clients on demand at a higher price than you currently charge, without having to use outdated strategies such as Upwork, blogging and LinkedIn outreach.
AND… How to do it all without being tied down to any particular location. You can work from your home, at the beach in Thailand, in a cabin high up, or wherever you want to be.

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4. Make a squeeze page that you can direct people to

Opt-ins are required in all areas of interest (e.g. Top sidebar, bottom sidebar and footer of the posts are all good places to have opt-ins. This is a good place to start.

A squeeze page, or page dedicated to gaining subscribers, is also a good idea.
5. You can link to their email system on your confirmation page

Once they have completed your opt-in form they must confirm their subscription.

Here is where you usually say “Before you can send you information, I need to confirm your subscription…. Yada, Yada, Yada.”

This page is designed to get them to confirm their subscription and open the email. This is a crucial step, but few people take the time to optimize it.

How can you achieve this? Get them to open their email right away.

Take this example:
14 clicks to confirm your subscription

My blog 14clicks.com has a confirm your subscription page that directs users to immediately check their email so they don’t forget.
6. Send a simple text-focused email to mobilize your emails

Litmus.com reports that 36% of emails are opened using a mobile device as of April 2012. This number has increased 80% over the six-month period.

Your HTML 2-column email newsletters may be appealing to you, but those who open them with their smartphones won’t.

Keep your email mobile-friendly with these tips:

Use a 1-column layout.
Maximum width of 550-600 pixels
Limit slow-loading images.
Make sure the website you link to is mobile-friendly

Take this example:
Email Template for DIYthemes

DIYthemes’ email is HTML-based, but it looks good on mobile devices because it is simple enough to appear text-based.
People need to feel a personal connection

Johnny will be skeptical the moment he opens a Barbie doll. He won’t open the next Barbie Doll without second thoughts. He will stop opening Barbie dolls after the third or fourth Barbie doll.

If you are talking about a personal connection, your email marketing strategy may include reaching out to prospects who haven’t yet signed up.