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 Goal completion rate – This is the rate at that an activity is completed. HTML – Hypertext markup language is a standard system for tagging text files.
HTML allows you to adjust fonts, colors, graphics, and so on. HTML is also useful for designing
an email.
24. IP address – An Internet Protocol (IP) address is a collection of numbers that each device has.
Internet is used for communication.
25. ISP – An Internet service provider (also known as an internet service provider) is an organization that offers services to access the internet.
internet. We have access providers, mailbox providers and hosting ISPs.
26. Landing page – Also known as lead capture page, this page is where you can convert.
happens. This page’s CTA is found in the email link. It presents an offer or a resource.
For the email recipient. This is the page email recipients see after they reach this page.
It is important that your website follows best practices to maximize conversion
rate.
27. Lead – A contact who is interested in your product or service.
customers. Leads, unlike regular subscribers, are potential sales contacts because they
You will be part of the targeted audience.
28. Lead generation – The process of obtaining leads through different channels
Different strategies include a sign-up button or an online contest, as well as free downloads.
etc. Lead generation serves the purpose of generating new customers.
29. Lead nurturing – This is the process of building a relationship with leads through phases of the
Lead nurturing is an email marketing term that refers to a sales funnel.
30. Mailing list – The email address list for all subscribers to your mailing list is
Also known as a mailing list.
31. Measurable Goals – These goals can be quantified, which means that they can be measured
When achieved, and so easily compared with the planned goals.
32. Metric – An online marketing tool that measures something.
Related to website analytics.
33. Mobile optimization – This is the process of making sure that your website’s visitors can access it from their mobile devices.
Mobile devices can view your website from a mobile device and have an optimized user experience
143
Mobile optimization is also known as mobile optimization. Mobile optimization is a key component of email marketing.
This article explains how to adjust email elements so that they load quickly and correctly when opened.
mobile devices.

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34. Mobile-friendly – It can be displayed properly on smartphones that are mobile-friendly.
mobile devices. An email that is mobile-friendly is one that is easily accessible and properly formatted.
Displayed on mobile devices
35. Optimization – Optimizing something in order to get better results.
An optimized email means it has been improved in accordance with the guidelines.
Email marketing tips to help you get better results
campaign.
36. Performance – This is the achievement of tasks. It is the ability to demonstrate.
How the work is done. The performance of an email campaign is measured in terms of its effectiveness.
By comparing email marketing metrics results.
37. Reach – This refers to the total number who have taken action that includes
Views and clicks
38. Recipient – It is the person who receives an item, in this instance, an email.
39. ROI – Return On Investment is used to measure the profitability of a strategy.
Comparing the profit to the investment
40. Sales funnel – A sales process that begins with an online user becoming aware
Your brand starts with the purchase.
41. Search engine marketing – Search engine marketing (SEM), is one type of online marketing.
This is a search engine optimization campaign that aims to advertise the website and improve overall business performance through search.
engines. It can include paid reach (e.g. Google AdWords), and organic reach (SEO).
42. Search engine optimization – SEO (search engine optimization) is an important part of search engine optimization.
Marketing (SEM) is a form of marketing that uses search engines to reach customers online. The goal of SEO is to reach online customers.
Your website should be featured on the top ten list to help customers reach you organically.
Links displayed as a result of a search query
43. Segmentation – Segmentation refers to the process of dividing an object into groups based upon a specific criteria.
Certain criteria. Segmentation is a term that refers to email marketing.

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segmentation of the target audience. Segmentation is a way to deliver better-targeted information.
Optimized email campaigns that address the needs or actions of recipients.
44. Session – When it comes website usage, a session (also known as a visit) is the.
presence of a particular IP address. The website’s number of sessions is measured.
traffic.
45. Social media marketing – Social media marketing is an important part of online marketing.
Promoting a business via social media platforms. It is important to establish social media platforms.
These goals can be achieved through media profiles (pages). Besides promotion,
Social media can be used to increase sales, traffic, and generate leads.
Increasing brand awareness and customer support
46. Software – A program that is used by a computer.
47. Strategy – A strategy is an action plan that is designed to accomplish a goal.
goals. A strategy is your online marketing strategy, which includes email marketing.
Use different tools to reach your goals.
approaches.
48. Subscribe – A subscriber is a person who agrees to receive a certain product.
Notifications of updates will be sent to the email address they provided.
49. Subscriber – A person who is willing to provide you with their email address in order to receive email
Receive updates from us.
50. Target – Online marketing refers to the process of designing.
Something that is especially relevant to the users most likely to be interested.
business.
51. Target group – A target audience is a group of people (customers or potential customers).
Your business wants to reach different customers through various marketing strategies, including email
marketing.
52. Template – A template in email marketing is an email that has been predesigned or contains email elements.
This can be used to create different campaigns with some customization or optimization
first. You can only use predesigned templates from some email marketing tools.
Add text and links. You can also make your own templates and use them in the future.
campaigns.

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53. Trigger – A trigger refers to an action that is relevant and leads to a specific reaction. In
In email marketing terms, a trigger is a visit to a page or sign-up for an account.
An action can be taken to trigger an automatic email message.
54. Unsubscribe – When someone does not wish to receive email updates, they can opt out.
Unsubscribe from the mailing list and their email will be removed.
55. URL – URL (Uniform Resource Locator), is the URL of a web site.
56. Website form – This form is provided by website owners to users for them to fill out. Filling out
It can be either optional or mandatory and usually allows visitors to gain access to.
Something, such as a freebie, exclusive content, or something else.
57. Website submission – This involves submitting something to a website.
This includes filling out a form and submitting it.
Email marketing: The most important advantages and
Advantages
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Among the proponents and companies global electronic. Global reports on this subject confirm that there are
The new riches of the world may be able to use their influence to attract and promote customers using the power of
Social communication via electronic mail or social media Use of professional and legal quality methods of communication.
Electronic messaging was able to reach thousands of dollars per monthly for each society or proponent.
Marketing their products and services on the internet. Marketing by e-mail, in general, is considered to be effective.
Marketing is a great way to reach customers and target groups with e-mail.
They will be convinced to purchase a product that meets their needs and wants. The determination of
The most important thing to consider when choosing the database of customers and their addresses via e-mails is the
Promotional promotion is available for the relevant category. It may also be
Responsible for commercial promotion of a product to certain data categories.
The intermediary of a commission or what is known as the system of affiliation, partnership or to
A customer who refers you to a product can be sold directly. Campaigns
If used correctly, electronic mail can be a powerful marketing tool.
category. Marketing via electronic mail is one of the most important tools.
Communication via the internet is possible because so many clients are in constant contact with each other through the site
Applications of electronic mail on handheld devices, such as mobile phones or offices
Computer automation to keep them informed about electronic messages they have received. Targeting
Customers and to get the most people to purchase a product, it is necessary to
Positive results can be achieved by the skills and the organisation that selects the database. Each
Every person on the planet has their concerns and desires.
Each person will choose the right product. Emails are very popular, it is well known.
It should be able to operate correctly for all users and it should not cause any problems.

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Methods at random and the discomfort felt by the receiver when they receive these messages and the promotion
Products. It must then distinguish between marketing via electronic mail and random e-mail.
It is both disturbing and necessary. Kaur R. and Singh G. (2017) introduce a new approach to internet marketing
Electronic commerce: How advertisers can benefit from this innovation E-marketing
It does not only promote marketing via the internet, but also assists in marketing through other channels.
Wireless media and e-mail marketing. Email marketing is the most modern method and means of marketing.
Commercial marketing is more effective today. It aims to increase sales, and target the right customers.
Customers effectively and legally. This is why the people who are the most successful in this sector of the world are the ones who have.
The ability to target the right groups and promote products in a global manner.
Millions of people visit the internet every day. This article could be described as a study of the benefits and
Email marketing has its advantages and disadvantages. It is therefore necessary to analyze all aspects of Email marketing.
These are the steps to follow in order for you to save time and increase your sales
Sales and the positive benefits of these services, and to determine the best terms for the practices of marketing
By electronic mail. Email marketing is the best way to find the greatest benefits.
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Profit and the ability to draw customers to the product prairie. The other side is the
Email marketing’s most negative aspects include the violations that result in poor exploitation
Email to harass someone if they don’t find the right option.
It is therefore important to use reliable methods to ensure that these factors are met.
Marketing by electronic mail
2. Email Marketing’s Most Important Advantages
Email marketing is the best way to launch campaigns.
Advertising and commercial marketing electronically. We note the most important advantage.
The following:
2.1 How easy is it to use email marketing
Email marketing allows you to directly reach customers via electronic mail (Kaur and Singh, 2017). Email
Marketing is a popular method for businesses to reach their customers. Email marketing refers to the use of email for marketing.
Promote products and services. It builds relationships with potential clients and customers.
Email marketing is just one part of internet marketing. Email marketing is a tool that allows companies to communicate with customers.
Sends a commercial message out to a group of people. It is summarized in the regular methods.
You can send and receive messages but professional marketing requires modern software.
To conduct electronic marketing campaigns Payne A. and Holt S. (2001) study.

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A review of the literature revealed that the concept of value is rooted in many disciplines, including psychology.
Psychology, marketing, management, and social psychology. This review confirms how
Many of these concepts overlap with some degree, blurring the distinctions between different forms.
value. Statistics and international studies show that electronic mail is more popular than regular mail.
Methods of professional marketing can be used by the proponents and the electronic society to reach their goals.
The global sales of products have generated significant profits. We can also
Send a message of commercial promotion or advertising to multiple recipients
2.2 The low cost of other means
Consumers who have the option to choose an intermediate price will get fewer calls.
They will receive calls that are more tailored to their interests and they will be compensated (Ayres & Funk).
2003). Permission marketing is an evolution in direct marketing, especially when used with Email.
(Tezinde, Smith, & Murphy, 2002). It is a combination of customer databases that consent to be contacted with marketing
Low-cost, personalized Emails that target advertising clutter and attract
Increased customer support and behavior change The costs for sending electronic communications are generally lower.
Messages for the delivery of information to target customers at low or no cost.
According to their needs and desires. Subscribe to the paid sites and servers that send a
A significant amount of Emails are often at very low costs due to the use of social media.
communication.
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2.3 Correct Customer Targeting
The results of three studies were determined by Phelps JE, Lewis R. Mobilio L. Perry D. and Roman N (2004)
That examines consumer motivations and responses to email. The implications for target selection
Advertising professionals who are interested in creating viral campaigns should be familiar with message creation and advertising.
Future research suggestions and recommendations in relation to computer-mediated consumer/consumer interactions
These are available for academic researchers. The general public uses of Email can they be considered an electronic?
Marketing to get a promotion at a low cost. We can also send out a
message that contains text, audio, video, photos or cards. The Email will determine where the message is sent.
The category and targeted customers for whom they are selling products or sending electronic messages.
carefully. Then, you can sort your shipping list by age, specialization, and the definition of the.
Please state the location, the behavior, and other pertinent information.
Arrive your messages of commercial announcements for targeted customers. To target a
Particular installments must be defined as to the content and content of electronic messages.
Customers who want to purchase this product will be redirected. Email is a qualitatively based research.
Marketing is a rapidly growing area that should be included in the overall communication mix (Rettie
2002). Interviewees believed that email marketing would be more effective in retention.

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It can be used as an acquisition tool because of its interactivity which facilitates two-way communication. Experts
Interviewees also stressed the importance and use of permission lists. The former can vary.
It is possible that both double opt-in lists for company-specific purposes and pooled opt out lists will be used.
Response rate will also be affected by the level of permission. Winer R.S. (2001) Given the analyses, decisions
How to target customers, what tools to use to target them and how to build relationships.
The targeted customers
2.4 Refer to the Calendar of Management for Electronic Announcements Campaigns
Online marketing, also known as internet advertising or online marketing, is a type of advertising.
Marketing and advertising uses the internet to send promotional messages.
Consumers (Loganathan Kumar, Devi, 2017). Online advertising is viewed as undesirable by consumers (Loganathan, Kumar, & Devi 2017, 2017).
Distraction has few benefits, and people are increasingly turning to ad blocking because of a variety reasons. The
The main reason for the success of an advertisement campaign is the date it was launched
Campaign for promotion of Email. We provide a few sites and tools for email marketing.
Complete set of solutions to ensure that the quality of their cease campaign is controlled
Announcement and proper operation of promotion campaigns. The suite can be used to make a temporal announcement.
Calendar first to announce each campaign for the target customers sought, then to reply
Automatic on your messages, and then for their announcement plan in function of the targeted
public. Cruz D (2008) and Fill C (2008) are attempting to rectify this problem and identify the source.
These are the main criteria viral marketers believe should be used for evaluating viral campaigns.
This is important because a common framework of evaluative factors can be used to support both campaign and
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Cross-campaign measurement is a way to increase efficiency and best practice.
2.5 Monitoring and study of the effectiveness of Announcement Campaigns
There are many types of modern marketing such as email marketing, internet marketing and online advertising.
All of these factors are key to a business’s success (Salehi Mirzaei Aghaei & Abyari 2012). Today, it is possible to find a job in any industry.
There is no need to go to a marketplace to meet our needs. There is no need to waste time searching for what you are looking for.
You don’t have to waste time or money, all you need is a click and use the internet search engine. Huang C.C.
Lin T.C. and Lin K.J. (2009) results may be of use to marketing professionals who are looking at
Email marketing is important to those who are currently in the process selecting key Email users or
Designing product ads to increase the eWOM effect. You can follow the link to the
Specific announcement of the by Email have found to send customers thanks know many
People track electronic advertisements. Emails are to track the success of your advertising
Campaign by looking at the success rate or effectiveness of the announcement.
The study of electronic mail campaigns to announce a campaign is therefore a level of analysis.
Success of the follow up campaign by the target population and participation in purchase and the
Error rate when sending information electronically and to target the required installment
Marketer purchase of the product.

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2.6 The Concentration on Trademark of Consolidation of Broadcasts and Campaigns
Jain Y. and Garg R. (2014) cited dynamic content and custom field as the reasons.
Most commonly used personalization functions. This could be expressed in many ways, including better
Segmentation and targeting are more important than increasing the volume of Emails. Improved customer service
Databases are better than expanding customer lists. Personalizing emails with behavior-driven dynamic
Content is more important than increasing volume of broadcast Emails. It is important to present the idea of a product.
Promote with the beneficiary to win more customers.
The usefulness of participation in purchase A trademark does not just increase the conscience.
The interests of society and the growth in sales of electronic shops specific to the, however, also to a
Positive effect on the interests and business of the company, excluding transactions on the Internet. It must be.
The many factors that influence the creation and dissemination of campaigns, especial the trademarks
Normal for the greater portion of the targets and also places emphasis on the quality products by the
Use of logos, the sponsor’s name and electronic signatures that are unique to you.
Disseminate information.
2.7 Building and maintaining relationships with customers
There are several personalization engines built into the architecture.
component (Ansari, Kohavi, Mason, & Zheng, 2001). Marketing users may define the rules.
Used to offer promotions to visitors or to display specific products or content to certain types
visitor. Email is an environment friend, so the marketing process doesn’t get disrupted.
Not through the paper. This helps to lower the greenhouse effect thermal warming and, therefore, the
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To achieve positive results, the process has evolved to be more complex. It is possible for the user
Send electronic messages. Include the message’s length in the list. The essence of the
Information technology revolution, and in particular the World Wide Web, is what the future holds.
Companies can choose how they interact to their customers (Winer 2001). Companies have the option of using the internet to communicate with customers.
To build a better relationship with customers than was possible previously in the offline world. The
To create a base or a list, you need a database of their target customers.
You can include the name of their customer in your message list and their good relationship with them.
They should have a clear understanding of the customer they are dealing with, from the initial conception to the final delivery of electronic products. They should be able to envision their customer up to the provision of electronic products required.
It must also be updated with the most recent update from your company and product.
The smooth development of the promotion and distribution process. Email marketing was provided
The process of creating the messages lists, to develop, and to improve the relationships with customers
Very quickly, of high quality and with monitoring of the results. To satisfy their needs and their expectations.
needs.

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2.8 Speed and measurement of campaign results
Marketers have started to recognize that this channel is growing and are able to respond accordingly.
You can replicate offline advertising online (Chittenden & Rettie 2002). That’s how you communicate.
The internet has all of these advantages: it is faster, cheaper, and more convenient. The timeliness of the
Sending messages where the transmission process takes only a few seconds and to notify the sender
In the event of non-access or arrival of electronic messages, the follow up of the campaign will be initiated.
Their results. It is also possible measure the effectiveness and impact of the announcement messages. An
An environmental expert conducted a social marketing campaign. This is known as the “Advocate” or Artz
& Cooke, 2007). Email marketing encouraged coworkers and customers to be environmentally responsible
Behaviors at home Email was used as a form of one-way communication to encourage consumers to take action.
to implicitly portray the action as a social norm. Email is a two-way communication method.
Used to get participants’ commitment to take action. We can also measure the speed at which participants act.
Access to advertising messages via email and to confirm receipt. This is the process
Send a message to large numbers of Email addresses or manage a dissemination campaign
Some time as a function of the transmission program, or the speed of the transmission server during the process
Transmission by the number sent per day. Email is an instrument that determines its importance.
The management of internet marketing campaigns is quick, efficient and high-quality.
2.9 The Deceased Time and the Place of Administration of Campaigns for Announcement
One of the main benefits of electronic marketing is the ability to get the opinions of your customers.
Targeted public with follow-up announcement campaigns to which the marketing of high quality.
The advertiser could allow the recipients to express their thoughts and desires.
and their suggestions for electronic advertisements or product prairies of him. Launch Email
Campaigns will require computers, a mobile phone, or the internet. Email marketing
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Direct marketing of a commercial message to a group using Email (Loganathan)
Kumar, & Devi, 2017). You can place the announcement for your campaign implementation to announcement.
and to communicate with customers at any time and from any location.
Management of your marketing campaign.
2.10 Performance and the Proliferation Voluntary and Automatic
Email marketing is an example of direct marketing that uses electronic mail.
Communicating commercial or fund-raising messages (Fariborzi and Zahedifard 2012). It
The possibility to return mail that is not in use by users gives you a wonderful opportunity.

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disseminate electronic advertisements. It allows the user to select the email message or the
He wanted to do a commercial operation on a voluntary or automatic basis, with the participation
Implementation of the opinion and discussion of the product, which is seized for marketing. The study of
Hennig-Thuran T and Klee A (1997) involves a critical examination of the satisfaction-retention
Relationship and the creation of a better understanding of the customer’s quality perception.
Customers’ satisfaction with the products and services of a company is often viewed as the key to their success.
Success and long-term competitiveness are the keys to success. This article outlines a method of optimizing a marketing campaign.
(Wardell, 2006). An initial analysis of the transaction data of a client is done. Sending is the next step.
Automatically, indefinitely, and to all customers who are interested in the main methods of promotion in an
High quality and in an efficient manner
The importance of electronic marketing is generally governed by the
Methods of marketing products via the internet to summarize the main
These are the benefits and positives of using this quality in marketing. It is affordable
In the implementation of advertising campaigns and the announcement, and to get new
Customers are increasing day by day, and to increase their numbers continues to increase your site’s visitors
Electronic messages and advertising, including the sending of newsletters to keep up with the changes in the market
Situation, to follow the questions as well as the information clients. Effective methods are essential for achieving this goal.
The speed with which electronic messages arrive, and the ability to achieve corporate objectives, allows corporations to reach their goals.
Easy access to evaluation of announcement campaigns via electronic mail
Communication with all clients targeted, to post advertisements of his career commercially or
Your service in electronic messages, speed of execution of advertising campaigns, e mail
Marketing is not a criticism. Advertising expenses are not expensive. Low cost
Management of marketing campaigns and budgets, as well as the marketing of products by the received
This allows for millions of messages per day to be sent to the world and creates a global market for electronic commerce
All products that are to be promoted will be included.
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3. Email Marketing’s Most Important Drawbacks
Ellis-Chadwick F. and Doherty N.F. (2012) provide a detailed examination of a wide range of topics.
Execution elements in a selection of permission-based email marketing campaigns This study provides information.
It provides important insights into the executional strategies used in Email marketing campaigns.
There are a few limitations. It was impossible to determine the effectiveness of these products.
Campaigns, both from the perspective of the retailer and the consumer. Bucklin R.E.

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Sismeiro C (2009) discusses the nature click stream data and highlights key strengths as well as limitations
Data for marketing research. The electronic mail service is of high quality, despite the fact that it does not deliver the highest quality.
electronic companies and proponents, but the inappropriate use of this method will definitely of
Commercial marketing is often obstructed or fails. Marketing by Email also has its problems
These are the main disadvantages of this type marketing. We can summarise:
These are the disadvantages of the following:
– Beneficiaries located in this type of marketing messages via electronic mail include
Unsolicited messages can lead to lack of interest and even the deletion.
– Excessive and illegal use of clienteles’ addresses database
– Conversion and promotion imaginary of products not yet on the market
markets.
– A fictitious company can claim ownership of a product that is well-known and has high quality.
Quality and this for deceit, rhythm of the user to the work illusory or ex gratia payments.
– The deletion and revocation of messages without interrupting the consult
– Not organized advertising and announcements sent to people are not considered operations.
Not interested in this product.
– Campaign targets had negative results.
– It must be the presence of many conservators that sell the illusion on the internet networks.
Therefore, it is important to make the right decision before promoting a product.
– Operation of deception and the pace of clients and proponents in the illusion of paymentless payments
A commission for work or service.
It is common to get a reasonable response via email surveys or direct marketing via Email.
regarded as notoriously difficult (Brandal & Kent 2003). According to the laws, in general
There is a global security organ that allows for electronic requests of the public in developed countries.
Legality of work on the internet networks and the monitoring of all excess. Each criminal
Attack on another person or company, and if published in his official law, a complaint can be he
In some countries around the globe, it is still being followed. If the victim of the United States is also the victim of another country,
aggressor of Africa: The body of electronic security that can attract the accused to the United States
justice. Some companies want to force users to sign up for mails.
Already exists in the type of property check and to include messages via link to remove
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Subscribe or disable the site which deals with him. Also, if any legal violation occurred, please fill out the form
The network of the internet allowed for the cancellation total of both the subscription and site.
And that’s even to spare legal prosecution for evidence to interfere with people through the
Electronic mail sent randomly and to highlight the movements that must preserve the rights of others
User, the movement CANSPAM Act of American 2003, which requires marketer a legal other
Each user who violates its priority will be subject to a fine of around 11000 dollars The system also includes a fine of approximately 11000 dollars per user who violates its priority.
Security organs of global electronic protect the legal status and work products.
trademarks around the globe and the operation of promotion and electronic advertising? It is a fact that
These monitoring bodies can be used to monitor any individual in the world, if he has a right to make a complaint
international.