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Last Updated : January, 2022
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This post will walk you through the best ways to generate leads and get sales. But first, let’s take a look at what a lead actually is.
A lead is basically any user who has expressed interest in your product/service. Lead generation is the process of initiating customer interest and opening communication.
GoPro Opt-In Form
You can capture leads by asking users to take an action that indicates their interest in your offer. This usually involves collecting data from leads such as their email address and name.
You can create and capture leads to communicate with potential customers, kick start customer journeys, and position yourself to drive acquisition from those who already have expressed interest in your product.
There are two types of leads that you can pursue when it comes to lead generation. And there are two ways to generate them.
Outbound leads are people who have expressed interest in your product or service. You can find them by reaching out directly to them. Most likely, outbound leads won’t even know you until you reach them. The first contact they have with you will be through the marketing materials you send.
Although there is much debate about what constitutes outbound marketing, the general idea is that any activity in which you reach out to establish contact can be considered outbound lead generation. This could include paid ads, cold email campaigns, and social media campaigns to initiate content.
These are your inbound leads. These users will find you and your content through search engines, social networks, and other online platforms.
Inbound marketing can help you generate inbound leads. This includes creating valuable and engaging content, optimizing your website for lead generation and engaging in SEO activities. Buy Comcast email database list.
Google Search for Email Marketing Automation
Due to the complexity and interconnectedness of the online landscape, the lines between inbound and outbound marketing are often blurred.
Optimizing your content for Google search is inbound marketing. But what about targeted Google Ads.
Are you unsure if social media is inbound or outbound? Either way, it is possible to make a compelling argument.
These questions are not definitive, but it is not really important.
You will need to find a balance between both the inbound and outbound approaches to create a comprehensive and successful lead generation strategy.
Continue reading to learn our top tips and strategies to generate leads that will help you increase awareness, drive sales and grow your company.
Use Your Onsite Content To Generate Leads
You can generate leads by using a variety strategies to drive traffic and then using your onsite content as well as special offers to get users to sign up for your email address.
Your website should be optimized to convert visitors to leads. This will allow you to focus your efforts on finding the right users and then sending them to your site with the confidence that they can convert into leads.
Typeform Landing Page
These are our top tips for using your website as a way to generate leads.
Make a stunning landing page
You want users to feel immediately engaged when they land on your site.
This is best achieved with an engaging landing page that grabs attention and highlights the value of your product. It also encourages users to sign up.
Squarespace created a stunning landing page to encourage sign-ups. You can also see their features and clear CTAs as you scroll down.
Squarespace Landing Page
It is important to explain or demonstrate what your offer is, how it solves a problem, its benefits, and why people should sign up for it in order to create a landing page that works. You can offer anything, including access to the most recent news, special offers, content or contest entries, as well as a discount or free trial.
There are some key elements that you need to ensure your landing page is complete when you create it. These are the elements you should include in your landing page. Buy Comcast email.
A headline that is eye-catching, exciting and has a value statement.
A unique selling proposition. Only you can offer it.
Highlight the benefits of what you offer.
Appealing images and videos that focus on product use.
Refer to testimonials or social proof.
It is a clear and concise call for action.
This is Slack’s amazing landing page, which ticks all the boxes.
Slack Landing Page
You can increase product interest and get leads if your landing page is executed well.
Pre-Launch Landing pages
A landing page is an effective strategy for prelaunch businesses that want to create hype and cultivate a following.
This is a great way to make sure that your launch is memorable to a passionate audience who can’t wait for their product.
Visage Landing Page
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If you haven’t yet released your product, you should get out there and create hype. Then funnel traffic back to a landing page that you can use to capture leads.
Take a look at the best pre-launch strategies
We have compiled a helpful guide that outlines all the ways that you can grow your business, before you launch with Gleam.
Take a look at it
Create Contextual Landing Pages
A single landing page may not be sufficient depending on what you are offering. It’s best to have a separate landing page for each category or product you offer.
This can be a great way for E-commerce retailers to generate sales leads.
Boohoo New Arrivals Landing page
Contextual landing pages allow you to make highly targeted pitches that will resonate with an audience looking for a specific product. This is far better than a generic landing page trying to sum up all your products. Buy email data.
This is where Upwork excels. They have created a variety of landing pages that cover every area they work in.
Upwork Design Contextual Landing page
It is a smart move to create unique landing pages for your products.
If you have a SaaS product that can be used in multiple industries or purposes, you might consider creating a landing page specifically for each one.
Zendesk Retail Landing Page
This will enable you to reach a wider audience that is looking for specific solutions. It also gives you the chance to create tailored propositions for each consumer segment, which can increase your conversion rate.
If you are offering a location-based service, you can follow the same approach and create landing pages to each location. This personalization will allow you to connect with the right audience and create personalised pitches that can be used to generate leads. Buy Comcast email database leads.
Free Trials and Discounts
Offering free trials and discounts to your users is a great way to get your lead generation going.
Netflix Free Trial Landing Page
This is an amazing way to generate leads and also gives you an opportunity to convert them into customers. Get them to test your product or make an immediate purchase.
Autopilot Landing Page offers free trials
Autopilot is a good choice for generating leads by using free trials. However, that’s not all they rely upon as their landing page also contains customer testimonials and product videos.
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Free trials and discounts can be used to generate leads. You can either place these offers in the forefront of your landing page, or you can make a stylish popup with products such as Gleam’s Capture App.
Gorman Welcome Offer Popup
It’s essential to demonstrate the value of your product, how it solves problems and what it does.
Learn How to Make Discount Popups
Capture can be used to create discount popups. These popups can be used to generate leads or drive sales.
Take a look at it
You should also include a few important features to your landing page that will help you make yourself more approachable and familiar with users. This will allow you to build trust and product familiarity and drive people towards signing up.
You can help your audience solve a problem, teach them a new skill or show them how your product could help. This is one of the best ways to connect with them and build interest.
Squarespace Webinars Landing Page
Hosting a webinar is a great way to share valuable insights, knowledge and skills with your target market. A webinar on your topic of expertise is the best way to go. You should choose a topic that is relevant to your industry, integrates your product and is useful for people to learn. After all, you need people who want to participate in your webinar.
Remember to provide real value and not just plug your product. This will make everything seem incoherent and lackluster.
HubSpot Webinar Signup
You will connect with your target market and position yourself as an authority in your field. A webinar will help you explain your product and generate leads.
Promote Webinars with Onsite Notifications
It is important to increase awareness and participation in webinars by getting out and spreading the word. This can be done by sending out on-site notifications about your webinar, sharing the news on social media and incentivizing signups through Rewards campaigns that offer discounts for users who sign up for your webinar. Buy Comcast email database list.
This strategy doesn’t require you to host a live webinar. A pre-recorded webinar can be created and made available to all who sign up. This flexible approach will enable you to reach more people, and gain a lot more value over the long-term from your webinar.
Two-way interaction is the main drawback of automated webinars. This allows for participants to ask questions and provide a more personal and valuable experience. Although this can be partially overcome by adding live chat to your webinars, it will reduce the time-savings of automated webinars.
Both live and automated webinars each have their pros and cons. It all comes down to which one works for you.
Learn How to Drive Webinar Registrations
Display customer testimonials
It is a great way to market your product in a trustworthy and reliable manner.
Customers will always be more trustworthy than your praise.
Gleam Customer Testimonials
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Referring to testimonials and customers’ success stories is a great way to generate leads.
Customer testimonials can be included on your landing page. You could also provide case studies that highlight customer success stories. If you are in the right industry, you could even create a gallery of satisfied customers.
It is important to show people your product in action if you want them to take an interest in it. The way you do this will depend on your business, but there is always a way.
You should make high-quality live demos if you are a SaaS provider.
This feature is available on all product pages. To give our users a clear understanding about how our products work, we even annotate demos.
Gleam Live Demo
A product video should be created if you are selling physical products. It should explain what the product is and why it is important.
GoPro Product Explainer Video
It may not be necessary to show high-quality photos if you are selling a simple E-commerce product. Buy Companies email database.
You can also use this opportunity to showcase product photos from your local community.
Find out more about showcasing your E-Commerce community with carousels
Use live chat and FAQ to engage users
Live chat allows users to ask questions of your business and give them all the information they need.
Live chat can be a great way for you to overcome any potential barriers that may prevent users from signing up.
Intercom Live Chat
A comprehensive and accessible FAQ can help you solve the same problem. Live chat, however, has the advantage of allowing potential leads to engage directly with you and address their individual needs. Buy Comcast email.
For a growing list, opt-in forms are a great way to grow it
Landing pages are powerful, but they’re not the only way to generate leads on your website. Opt-in forms can be used to send targeted messages and encourage visitors to sign up.
Gleam’s Capture app allows you to create many personalised opt-in forms you can use from any part of your website.
It’s also much easier than creating a landing page entirely from scratch.
Grow your list with opt-in forms
E-commerce retailers that are willing to give up a sign-up landing page for traffic to their products or store can opt-in to be an effective lead generation strategy.
Opt-in forms can be used to drive signups from informative pages, product pages, blog posts, or any other location. Let’s look at the best ways to use opt-in forms for leads generation:
Popup Opt Ins on Your Homepage
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You can capture leads immediately after users visit your website by displaying a popup opt in form. This will attract their attention and encourage them sign up.
Luxurious Retreats Pop-Up
If your users already have an interest in your brand, they are likely to sign up immediately. However, if you want to maximize lead generation, you might want to offer some incentive.
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If you offer some incentive, asking users to sign up for your mailing list can be a very effective strategy.
Incentivizing sign-ups will not only help you increase your leads and establish direct communication with potential customers, but it will also allow you to drive more sales. Users can receive discounts, free trials, or samples that make product adoption more likely.
This is a great way for businesses to establish customer relationships and to make it easier to increase sales in the future.
Gleam’s Capture app allows you to easily create stylish popup coupons that you can use for capturing leads and instantly distributing discount codes.
A great way to increase sales is to give customers a discount code within your store.
You can also incentivise signing ups with discounts. Leads can also be given free samples of your products or services. You can give them a sample of your product or a trial. Buy Comcast email database online.
To encourage signups, use discounts
Offering free samples and trials is a great way for leads to try your product and experience its benefits. It will be much easier to convert leads into customers if you reach out to them.
You can use any gift to encourage sign-ups. It could be as simple as insight and advice related to your product or exclusive content. You can use this to give users an incentive to sign up, and to reach out with additional content to help them along their journey towards purchasing.
Blue Apron Signup Bonus Recipe
Host A Sales Event
While we’ve covered the use of discounts to encourage leads generation, it is worth noting that these already powerful tactics can be enhanced by making them part of a limited-time offer or sale.
Sales event popup
These offers are more urgent than any other offer and users will be far more likely to sign up immediately to claim their discount. Buy Comcast email.
This can make a huge difference in your conversion rate.
Gleam Capture Countdown Coupon Offer
Gleam’s countdown captures can be used to make your offer more compelling and increase sign-ups. It will give you a timer that tells users how long it takes to sign up and claim their reward.
Find out more about Countdown Popups and Bars
Countdown Captures are a great way to create urgency and drive action.
Find out More
Products Specific Opt Ins
A great way to generate leads is to create opt in forms for specific products.
This tactic can be implemented by activating a popup on the product’s landing pages that asks users to sign in, possibly to receive further information or access to demos or even a discount.
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E-commerce merchants also have the option of offering a customized discount to customers who purchase a specific product or a range of products. This is a great way for you to reach users who are interested in your product or range of products. You can convert them into leads, and then guide your new leads to purchase.
Subtle Opt-ins Across Your Entire Site
Sometimes, it is more effective to encourage users to sign up using subtle, non-obtrusive methods.
This approach allows your visitors to explore your site, learn more about what you offer, and sign up when they are ready.
This can be achieved by displaying opt-in bars at the top and bottom of your site.
Subtle Signup Bar
These bars can also be used to distribute coupons and encourage sign-ups.
A subtler way to generate leads is by triggering notifications at the side of your website. Buy Comcast email id lists.
CottonOn Welcome Popup
This is a great option if you want users to be aware of a special deal without making it too distracting from your other sites.
Sometimes, you might want to let users explore your website and see what you have to say without asking them to register. This will allow users to get familiar with your product, and can help them build more interest.
This can be a very effective way to go, but you need to ensure that users don’t leave without signing up.
Here is where exit-intent popups are useful.
Exit-intent popups can be opt-in forms that you activate when users leave your website. You can create one with Gleam’s Capture app in just minutes.
Exit-intent popups can be used to give users a discount before they leave.
Create Exit-Intent Popups with Gleam Capture
You can also offer them exclusive content to encourage sign-ups or keep in touch.
Exit-intent popups can be a powerful tool for lead generation that will allow you to get leads from users you wouldn’t otherwise have.
Learn more about creating and using Exit-Intent popups
The abandoned cart popup is a powerful exit-intent popup for E-commerce businesses.
These opt-in popups function in the same way as regular exit-intent popups except that they are activated when a user is about abandoning a shopping cart that has items inside. Buy Comcast email.
Save Your Cart and Get Discount Popups with Gleam Capture
These popups can be used to offer discounts to users who sign-up. This will allow you to generate leads and drive future sales by attracting interested users.
Learn more about creating and using abandoned cart popups
Get more signups from your blog
If your blog generates traffic (we’ll get there soon), then you need to try to keep your readers interested and convert them into customers and product users.
This is best done by including opt-in forms in your posts.
This can be done by placing a sign-up form at the top of your posts or at the bottom, or by activating a popup for users who scroll down a certain amount.
Get signups from Blog with Gleam Capture
This is a great way for you to generate leads by using your engaging content, possibly even some subscribers exclusives, to encourage users to sign up.
Capture Opt In Forms are a great way to drive leads
You can either refer to our documentation or start right away with step-by-step instructions for setting up opt-in forms.
Make valuable content
After looking at how to generate leads from within your website, we now want to show you the best ways to kick-start lead generation. We will be sharing all the best ways to build interest and excitement while driving traffic to your landing pages and website.
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We’ll start with producing high-quality content to drive traffic to your website, engage visitors, and ultimately generate leads.
Write Valuable Blog Posts
It is a great way to engage users, attract them, and get them interested in your products or services.
It is important to create content that is both valuable to your target audience and relevant to your business so that it can be used to generate leads.
Blog posts can be used in two great ways to generate leads.
Your content can be used to highlight the benefits of your product, and your blog can funnel traffic to your landing page. Make sure that you are still providing valuable content and only mentioning your product when it is relevant to the topic. If your blog posts are just ads, people will quickly tune you out. Buy email database.
Gleam Blog Posts
Encourage readers to sign up for your mailing list via the blog. To encourage users to sign up, you can offer opt-in forms. This will allow them to keep in touch with the latest posts and to receive any updates. You can also offer content upgrades and exclusive content. It is important to ensure that your content is worth signing up for.
Blog List Signups
These are some tips to make sure your blog posts are as valuable as possible.
Give your readers actionable advice
People who search for your post and click through will be searching to solve a problem or find the answer. They will be more open to your product pitches and sign up prompts if you can give them exactly what they need. Buy Comcast email database.
Shopify used a blog to provide valuable advice
Write Evergreen Content
Content that remains relevant to your target audience is called evergreen content. It is focused on topics that are always relevant to your target market and can easily be updated.
Your blog should always have fresh content
You can make a huge ROI by creating amazing, evergreen content that is always relevant to your target market. Each post can generate leads for years.
Talk about your offering
We aren’t saying that you should spend your blog raving about your product.
Write about topics that relate to your niche. This will give you natural opportunities to show the value of your product and to showcase your offer in relation to what you are discussing.
This tactic is something we use regularly with our Product category posts that focus on real challenges overcome with Gleam
This will allow you to create a more genuine and timely pitch that will result in more leads. Buy Comcast email database leads.
Make catchy titles
You should give your blog post a catchy title that grabs attention and is easy to read. Your post should be the first thing people see when they search for something online or scroll through their social media feeds.
Avoid overly-crafted SEO titles. These titles will not help you rank well in Google’s algorithm. Instead, focus on the title that conveys the content and the reasons why it should be read.
Blog performance is improved by using catchy titles
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Mobile devices account for the majority of online traffic. This trend is growing rapidly. It is important that all your content on your site and your blog are optimized for mobile viewing.
Write for your target market
It is vital to produce high-quality content. What you write is just as important, however, as is the topic.
You are not in the best place to generate leads if you don’t publish content that your target market is interested or actively searching for.
SEMrush and Ahrefs can be used to analyze the search traffic and keyword difficulty for various keywords that are relevant to your business. This will help you to understand what your target audience is searching for and the content you should produce.
To get content ideas, use SEO tools
Ahrefs can be used to see which keywords your competitors are using, but not you. This is a great tool to find out where your competitors are tracking keywords and to determine what content you can create to fix the problem.
Optimise Your Content For Search Engines
You should not only write content that your target market wants, but there are some other things you can do to make sure your posts rank well on search engines so they reach as many users as possible. Here are some SEO tips. Buy Comcast email database online.
In the title and in the headers of your posts, include the keywords that you are targeting. You don’t want your keyword stuffing to be punished.
Good URLs should be relevant and include keywords. They shouldn’t be too long.
Your blog and the rest of your website should be optimized for mobile devices.
Your meta-descriptions should be carefully chosen. Your keywords should be included, but they should also provide a concise summary of your post and why it is important for users to read.
Optimized content for Google search results
You will rank highly on Google and be able drive lots of relevant traffic. This will allow you to start using your content as a lead generator.
You’re trying to rank your content on Google naturally, but sometimes you might need to give it some extra boost.
Google Ads can help you do this.
Google Ads is a great way to get your product in front users who are searching for exactly what you offer.
Gleam Google Ads
Targeting the right keywords is key to a successful Google Ads campaign. When users search for a service or a solution to a problem, you need to target keywords. Buy Comcast email.
Once you feel you have identified the right keywords, make sure to do your research and use SEMrush or Ahrefs to verify their search traffic.
It is also important to think about how many keywords you wish to target. You can make your ads less relevant to searchers if you use too many keywords. This will reduce the effectiveness of your ads and increase your chances of generating leads. Keep your keywords within the 5–20 keyword range.
Share it on your social channels
You can drive users to your site through search engine results by writing high-quality blogs. But this is not the only way to find readers.
You can share your blog posts on your social media channels. Encourage readers who like your post to comment or like it. This will allow you to reach a wider audience and increase your chances of generating leads.