Companies That Use Salesforce

Companies That Use Salesforce

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According to IDC (Source), Salesforce customers typically utilize the platform for streamlining sales operations. The distribution of Salesforce products among different departments is outlined below.


Salesforce Statistics | Utilization by Department


Salesforce Statistics | Utilization by Department


Salesforce customers typically anticipate the following outcomes from their newly implemented Salesforce solutions:


Improved customer experience of 30%


Operations Improvements of 25%


Higher employee Productivity of 23%


Research and development (R&D) are moving at an impressive 22% clip.


Many Salesforce customer success stories indicate project payback within one year; 58% achieve it within less than that amount.


How Many Fortune 500 Companies Utilize Salesforce?


In 2022, 90% of Fortune 500 companies will rely on Salesforce to manage their business relationships compared to 83% in 2017. Some of Salesforce’s top clients from this list include:


Walmart Inc., UnitedHealth Group Inc., McKesson Corporation, Amazon Motor and others are the two biggest Salesforce clients with revenues of $573B and $502.191B respectively.


Salesforce is proud to be included on the Fortune 500 for 2022, ranking #136. It continues its upward trajectory towards the top of the list, climbing 54 places from #190 in 2020 with an annual revenue growth rate of 29.1%.


Salesforce Market Share, Revenues & Other Key Figures


Salesforce has maintained its position as the #1 CRM worldwide for nine consecutive years, according to IDC’s Worldwide Semiannual Software Tracker 2022. Salesforce’s main competitors are Microsoft, Adobe, Oracle and SAP; however even combined they only hold a combined 18.9% market share.


Furthermore, Salesforce products boast the leading market share among sales apps, customer care apps, and marketing apps, according to IDC (Source). More specifically:


Salesforce’s Marketing Cloud boasts a market share of 14.1%, outpacing its nearest rival Adobe Experience Cloud’s 12% share.


Sales Cloud’s market share reached 40.6%, almost four times greater than its main rival Microsoft Dynamics 365 Sales.


Service Cloud holds a market share of 45.3%, compared to Oracle Service Cloud’s 8.3% share.


Salesforce has seen an unprecedented surge in its annual revenues. In 2022, they reached a record-high $26.5B, up from the $21.3B earned in 2021 and just $13.3B earned in 2019 (source).


Salesforce revenue is expected to reach an all-time high of $31B in 2023 and then soar up to $50B by 2026, with year-over-year growth rate of 17%. Overall, returns for Salesforce in 2022 are 10x higher than 10 years prior, as illustrated in the table below.


Salesforce’s annual returns are primarily comprised of Salesforce AppExchange revenue + Subscriptions and Support (93.1%), while only 6.9% comes from Professional Services and Other activities.


Salesforce Revenue | Salesforce Statistics


Salesforce Revenue | Salesforce Statistics


Product-wise, Salesforce revenues are mainly from “Service Cloud,” which generated nearly $6 billion in total revenue for the company in 2017. In years past, Sales Cloud was their primary source of income; however this year it ranked third among all services while still earning more than it did the prior year.


According to Salesforce’s statistics (Source), 86% of customers utilize partner apps and solutions. This suggests that Salesforce can already be seen as the hub of all related products, add-on cloud subscriptions, IT services offered by CRM consulting companies and software developers – helping guide Salesforce customers along their CRM implementation and integration journeys.


One such company is Ascendix – a major Salesforce partner, consultant and software developer with over 26 years of expertise in the CRM space.


According to IDC estimates, the global Salesforce ecosystem is five times bigger than Salesforce itself – for every dollar made in 2021 by Salesforce, its ecosystem made $4.96. And these numbers is expected to increase to $6.19 by 2026.


How Many Employees Work for Salesforce?


Salesforce had 73,500 employees worldwide in 2022 – almost triple its workforce from 2018. 58% are based in the US, while 40% are spread out among 68 international Salesforce locations. Over the past year alone, Salesforce hired 7,606 new workers – representing an increase of 15.52% year-over-year (Source).


Due to economic uncertainty, Salesforce has announced plans to reduce their workforce by 10 percent – or approximately 8,000 personnel – and reduce office space.


Salesforce strives to promote diversity within its ranks, including minorities, LGBTQ employees, as well as people of all genders, ages and abilities. In fact, 50.7% of Salesforce employees come from underrepresented groups (Source).


Salesforce has consistently been included on the FORTUNE of 100 Best Companies to Work For List, making the company #4 in 2022.


Salesforce and its partner ecosystem are making a major contribution to the global workforce economy. More specifically, Salesforce estimates that they will create 9.3 million new career opportunities and $1.6 trillion in new business revenues by 2026.


This includes 3.8M direct jobs created through the use of Salesforce and its partners’ solutions, as well as 5.5M indirect opportunities created by local spending by direct employees of Salesforce and its partners.


Salesforce is more than just a successful family of products; it also has an expansive ecosystem of partners and related products that contribute to global economic growth.


Salesforce Statistics

The above figures showcase the immense growth of Salesforce over the last decade. Let us now examine some key facts and milestones in its development path that have contributed to its success.


Salesforce’s expansion strategy is being underwritten by their extensive acquisitions program – they have acquired 70 companies since 2017, including Tableau, MuleSoft, Demandware, ExactTarget, Vlocity and Slack for a total investment of $29.1B in 2020.


Slack’s acquisition by Salesforce proved to be one of the most profitable investments, increasing revenue by almost $600 million during the latter half of fiscal 2022 and projected to add an additional $1.5 billion for fiscal 2023 (Source). You can find Slack on Salesforce’s AppExchange marketplace.


On AppExchange, there are over 3,400 apps that Salesforce customers can use to get the most from their CRM platform. Some of these applications provide advanced search and filtering features like radius search (Ascendix Search), while others give users convenient flyer generation features right within Salesforce’s interface (Composer).


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Salesforce can proudly be described as one of the world’s most sustainable companies. Since 2013, they have been leading the global transition towards cleaner and renewable sources of electricity.


Salesforce achieved their sustainability objective in 2021, reaching 100% renewable energy and net-zero emissions across its full value chain. Furthermore, 7.39% of Salesforce customers rated Salesforce cloud services as helpful for aiding in their sustainability initiatives.


Why Select Ascendix as Your Salesforce Consulting Partner?


When making the switch to Salesforce as your main CRM platform, you will likely face several decisions about which version of Salesforce Cloud to select and how best to customize existing functionality to fit your business requirements and maximize return on your new investment.


Salesforce consulting partners provide invaluable assistance to new Salesforce customers, providing them with expert knowledge for successful AppExchange development, CRM customization and setup of their solutions.


Ascendix Technologies is a Salesforce Ridge [Silver] Consulting Partner and software development firm dedicated to the technical side of Salesforce and other top CRM platforms. For over 26 years, we have been supporting the CRM needs of some of the world’s most prestigious companies – check out our case studies for more information!


Additionally, Ascendix provides:


17 CRM products and apps

200+ professionals on board


Salesforce Certified Developers, App Builders and Admins


Cost compression through onshore and offshore engagement models ranks the top CRM consulting and custom software development company.


Customer Relationship Management (CRM) software has become essential for businesses. Through CRM software, companies are able to engage and build strong connections with both potential and current customers alike. Salesforce stands as the world’s #1 CRM platform, boasting a large and loyal user base.


Salesforce CRM is a leading CRM platform that empowers businesses to effectively engage with leads, customers, other organizations and partners. Through Salesforce CRM businesses can track customer behavior across all digital channels, manage customer service issues and complaints, as well as gain valuable insights from data. Many well-known companies rely on Salesforce – we’ll discuss some of them below.


* Spotify


Adidas * Toyota * Razorpay

American Express

*OLX India

Titan Company * Redbus * Godrej Group

L’Oreal * Safeexpress

Cisco System Inc * Yamaha Corporation * Amazon Web Services *Canon.

*NBC Universal

These are some of the top companies using Salesforce CRM and its various cloud services, including sale cloud, service, commerce cloud, b2c commerce cloud, financial service cloud. All are tailored to their specific requirements.


Now let us examine the various advantages these companies are reaping.


1. Sales Executive should capture more leads, monitor their sales pipeline and close more deals.


2. Automate Sales Operations; Centralize Order and Payment Processing.


3. Gain insight into your target demographic customer group by connecting with them online across all social media platforms.


4. Salesforce has provided a unified view of the customer across all brands.


Cyntexa is a premier salesforce development provider with clients around the globe. As a Salesforce Silver consulting partner, certified Salesforce B2C Commerce Cloud partner, Salesforce AppExchange Partner and Nintex Premier Partner as well as an official Salesforce Dataorama Partner, Cyntexa is your go-to company to begin your salesforce project with confidence.


Contrary to popular belief, Salesforce is not just for large corporations. Many small businesses like Yummi Pies utilize the software in order to run their operations effectively. The chart below demonstrates how many different types of businesses utilize Salesforce for business operations.


Salesforce boasts more than 10% active users worldwide in 72 countries where it’s available, making it a top choice among businesses across the globe. Here are a few tips & tricks on getting the most out of Salesforce:


Upselling and cross-selling opportunities can be greatly enhanced by strategically pitching the product. This way, organizations can maintain existing client connections while making sure it’s safe for clients to purchase into high pressure deals with you.


Companies often avoid trying new strategies due to fear of alienating current customers or salespersons’ pressures; however, there is an innovative solution: enhancing these activities through clever marketing techniques such as strategic pitching or even just paying closer attention than before!


Salesforce makes it simple to identify which advertising efforts are successful and those that aren’t. This allows you to discard expensive, ineffective or close pointless missions for more worthwhile ones without wasting time on them in the first place! Furthermore, reduced exertion and labor associated with executing these types of campaigns will set your organization back less while improving profitability at home too.


In today’s globalized world, not all organizations are created equal. Some may have the luxury to remain unnoticed due to their size or complexity while others require a much more robust system in order to be successful at scale. Thankfully, Salesforce offers you solutions tailored specifically towards whatever business requirements your company requires – its capabilities can adjust accordingly!


Salesforce CRM offers numerous advantages, but one of the most notable is client collaboration and increased consumer loyalty. When customers feel satisfied with their experience in your organization, they’re likely to return again for future business ventures – positioning you as an industry leader when it comes to quality control; not only does this increase revenue from past purchases made by those customers who come back frequently (they wouldn’t if things weren’t good), but it also eliminates lost opportunities such as:


I) Missed orders resulting from poor customer service


II) Disengaged Employees

III-IV). Lower advertisements/Sales Collide



1. Begin Small but Think Big



When setting up an organization’s data for Salesforce, it’s essential to remember that best practices vary based on the industry and other variables. But one universal truth remains: if you want to save time and money in the long run, start small during setup and scale as necessary.


2. Make certain your employees are confident using the software.


Companies must ensure their employees understand how to utilize Salesforce fully, which doesn’t just mean teaching them how to access and use the software itself. Companies must also guarantee they understand other functionalities like organizational hierarchy and metadata. Providing simple training sessions for non-users can be beneficial so they become acquainted with its workings and what each button does. With this knowledge at your disposal, your business will be able to reach higher sales objectives faster than your competitors!


3. Take Advantage of Salesforce1


Salesforce1 is a mobile app that enables users to access and manage their data — including CRM — directly from their phones. Salesforce has discovered that businesses who utilize Salesforce1 experience an average 38% increase in conversions and 21% growth in revenue growth. So if you’re looking for ways to boost your business performance, look no further than your fingertips! You can also join our Salesforce1 beta program here for even greater benefits!


4. Create a social strategy to maximize results.


Social media is a vital force in today’s business world – something Salesforce can assist you with. For instance, its built-in dashboards enable you to monitor activity on various social media platforms and identify which ones work best for your company. After setting up accounts, you’ll have the tools at your disposal to pinpoint which platforms will bring in sales!


5. Integrate Salesforce into an even larger system


Salesforce does more than just offer tools for better organizational efficiency; it also enables users to connect with other applications and services to make their jobs easier in other parts of their business. For instance, can you imagine working together with Box, Google Drive and Dropbox? These products could help manage content more effectively while fostering collaboration across your entire organization through the Salesforce Integrations app or setting up a workflow.


Are you a Salesforce partner, service provider or dealer seeking marketing support to increase sales and ROI? Look no further – whether your target market is located in the United States (US), UK, Russia Europe North America South America Africa Asia etc.; we can assist with emailing prospects directly as well as sending out mailers!


If you have any additional insights into how Salesforce has enabled businesses of all sizes around the globe, please share them in the comments!


No matter who a brand targets, sales remain the main driving factor for almost all organizations. Salesforce’s Customer Relationship Management (CRM) platform ensures that sales remain at the heart of everything they do.


Yet, companies using Salesforce don’t necessarily aim to increase product margins directly. Rather, they use the CRM platform for customer engagement by streamlining the data flows and directory management.


As Salesforce held 23.8% of the market in 2021, it is necessary to ask: why is Salesforce becoming so popular and how are companies utilizing its system?


This article has the answers to both of those questions, so let’s dive right into it!


What exactly is the Salesforce and why is it so much popular?

Salesforce CRM software provides enterprises with a means of automating customer data management. This also can be achieved in many ways, such as:


Consolidating the information from multiple channels into one database to build client profiles

Offering personalized offers to extend the consumer lifecycle

Analyzing changing customer and market trends to adapt existing sales into strategies

Tracking the company projections and KPIs to enable sales personnel to retain leads

Salesforce ultimately improves the customer experience, ultimately helping companies increase their sales.


Salesforce Annual Revenue

Many organizations are emphasizing this fact. According to Statista, most Chief Information Officers (CIOs) believe that improving customer engagement and existing product lines is the only way to expand.


Now, with the global CRM market expected to reach a value of $49.6 billion by 2025, Salesforce could well become the dominant platform within this space due to its capabilities:


Scalable and customizable workflows to meet the specific company requirements

Multitenant platform architecture to cater equally to large and small enterprises.

Consolidated the services like Sales Chatter, Sales Cloud, and Service Clouds eliminate the need for third-party tools by eliminating their dependence.

This facilitates efficient contact and task management, while giving businesses access to advanced lead tracking analytics, collaborative projects, and cross-device optimization.


Ten Notable Companies that Utilize Salesforce

Organizations using Salesforce CRM are leaders in their industries, and understanding how they have benefited from the platform is essential for comprehending all that it has to offer.


Company Name Revenue Market Share

Spotify $2.86 billion 31%)

Toyota $279.278 billion 10.5%

Aldo $1.5 billion 9.0%

Macy’s $24.97 billion 1.98%

T-Mobile $19.7 billion 23.9%

The New York Post $160 million 1.74%

American Express $43.66 billion 19%

Canon $998.8 billion 48%

L’Oreal 23.52 billion 9.8%

U.S Bank $$22.72 billion 3.28%

Here is a list of enterprises that are consistently rely on the Salesforce to solve their operational challenges are:


1. Spotify

With over 433 million monthly users, Spotify’s success is primarily due to its listeners being able to share tracks and form connections. Unfortunately, this also poses the risk of the app is not being able to recognize customer preferences.


Global streaming

Therefore, Spotify turned to Salesforce CRM for better management of their directory. Now the software allows Spotify to monitor quarterly targets and streamline contractual agreements with artists.


Additionally, Service Cloud and Sales Cloud enable the Swedish company to monitor user engagement as well as its expanding song catalog for a comprehensive view of its database. As a result, you get personalized recommendations each time you use the app.


2. Toyota

Toyota is one of the best known automobile brands that uses Salesforce software. In 2021, it was ranked as the world’s largest car brand with 10.5% share in the global market share.


Still, the Japanese automotive giant wanted to go further. So they integrated Salesforce Chatter with their existing client database in order to begin conversations with existing clients and gain insight into what makes customers choose their brand over others.


But this collaboration also yielded other rewards. Toyota owners can connect to other are registered members and receives additional support, such as automated performance alerts. Plus, any user queries posted on the channel get answered promptly.


3. Aldo

Montreal-based footwear manufacturer Aldo sought a way to recommend products at just the right time. In essence, they wanted to reduce emails sent out to their customers.


Global Footwear Market

Aldo followed in the footsteps of other companies using Salesforce, using it to analyze customer purchasing habits. After connecting this information to Marketing Cloud, Aldo could send personalized notifications tailored specifically towards specific buyers based on their past actions.


Aldo’s email conversion rates hit an amazing 131%! According to Salesforce’s estimates, this was an enormous success!


4. Macy’s

Department & General Merchandise store will reach a valuation of $3.62 trillion by 2026, which the retailer plans to utilize for its advantage.


The U.S. department store market is forecast to grow annually between 2022-2028, at an estimated rate of 5%.


However, with increasing competition in retail – particularly from established corporations – American brands were forced to develop an Omni channel strategy. The solution? E-commerce portals.


That is where Salesforce CRM came into play. Macy’s simplified traffic management by shifting all of their mobile sites, including Bloomingdale, to the Heroku platform. Furthermore, its software’s capability to reduce time-to-market allowed Macy’s to accelerate sales cycles and better monitor customer preferences.


In conclusion, more revenue and tailored products recommendation.


5. T-Mobile

As of the Q1 of 2022, T-Mobile served over 110 million customers. While this impressive number shows T-Mobile’s sales representatives must manage an enormous volume of disparate user data.


tmobile customers

Like many other companies using Salesforce, the global telecom leader chose for the platform’s ‘360’ product line. In essence, they consolidated their marketing, sales, information technology (I.T.), and service departments into one unified view of client profiles.


This had several positive outcomes, such as an average reduction in work time of about 7 hours and a speeded-up service subscription renewal process by 85%.


6. The New York Post

In 2022, The New York Post boasted 6.14 million digital subscribers for its digital services alone. Part of their growth can be attributed to how they utilized Salesforce CRM software to gain better readership insights.


Post by New York; Forecast indicates that print media ad spending will gradually decline by 2025, potentially opening the door for more digital news platforms.


Salesforce Inbox was utilized by the news media company to enable their teams to archive and distribute sales reports across multiple departments, speeding up the conversion funnel and enabling sales representatives to promote the paper more effectively.


Not only that, The New York Post editorial team received detailed data regarding reader engagement around their articles. By analyzing this data, reporters could craft more pertinent stories that resonated with current consumers.


7. American Express

Of all companies using Salesforce, American Express had a particular challenge to overcome. Their century-old legacy had hindered their digital transformation efforts – an issue of paramount importance since they issue nearly 50% of U.S. credit cards. That meant attention needed to be given right away!


American Express

Credit cards will remain a key purchasing method in 2027.


Salesforce Chatter was instrumental in saving the organization. By connecting its employees all-across multiple branches, the organization gained access to comprehensive customer data.


The company’s personnel then utilized the collected data to address general audience pain points.


By processing credit card payments, American Express gains insight into the spending patterns of businesses and individuals alike. Salesforce then transforms this data into actionable insights for their current clientele, helping them better educate themselves.


8. Canon

2021 is proved to be a difficult year for Canon. The Japanese multinational corporation reported net sales of approximately $30.5 billion, their lowest level since 2007.


Salesforce CRM

Canon remains the leader in digital camera sales despite low net sales.


To address this problem, Canon turned to Salesforce CRM software in order to better comprehend customer behavior. Through the software, Canon is now able to capture user activity without interfering with sales data.


Their operational teams now possess two distinct perspectives of their market base. First, they can monitor the performance of existing products. Secondly, the company can estimate future product adoption rates by monitoring how customers respond to product announcements.


9. L’Oreal

L’Oreal, the leading cosmetic and beauty products manufacturer, utilizes Salesforce in a unique way.

Loreal Cosmetic Branch

Skincare is L’Oreal’s most popular product line.


Primarily, the organization utilizes the platform to consolidate sales reports and back-end data for its Professional Products Division. From there, they create multiple product demonstrations with training guides for distribution representatives and event coordinators.


L’Oreal also incorporates Salesforce Chatter into their platform to offer an accessible communication channel for their ground personnel, such as beauticians and hair stylists. Through this private social network, these professionals can share their expertise with other team members.


10. U.S. Bank

U.S. Bank faced the age-old challenge of data silos before integrating Salesforce CRM, with most information stored individually.


Us Financial Service

Banking services, like U.S. Bank, comprise the majority of the Financial Services Market.


For instance, the organization’s customers had distinct profiles depending on which department they dealt with. That means a single user could possess mortgage reports, banking records and investment statements in three distinct databases.


Salesforce enabled U.S. Bank to centralize all their customer information into one centralized directory, giving internal teams unified access to data and streamlining how customers could access financial services.


Fostering an Improved Customer Experience

Salesforce CRM has proven its worth in many industries, from Retail and Streaming Services to Automotive and Telecommunications. Organizations have consistently used the platform to provide their audiences with a superior experience.


Salesforce’s software’s capacity for offering scalable solutions makes it attractive to many of its current clients. Marc Benioff, the founder of Salesforce, encapsulates this idea of continuous evolution perfectly when he states:


“To stay ahead of your customers, be prepared to welcome them when they arrive.”