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Why is Email Marketing Essential in Your Marketing Plan? Section If you haven’t yet incorporated electronic newsletters or email into your marketing plan,
You may be asking yourself what the significance of email in an effective marketing strategy. This introduction section will explain the
The history of email marketing as well as the advantages of email marketing, and concludes with case studies
information about what email marketing can do to helped increase sales and revenues for specific businesses.
The story of Email Marketing: Evolution of Email Communications
Do you remember those Days of Postal Mail Marketing?
Spend a few minutes and walk over toward your mailbox. Don’t think we’re saying go to your computer to look at your mailbox.
inbox. This is a walk to your actual physical mailbox. People mail your letters on paper and
packages. Take a moment to go through the mail you discover. You are likely to discover
various marketing or promotional flyers trying to promote localized services. However, you may
Also, you can find catalogs and promotional postcards for international or more prestigious brands.
Take some time to think about what the world would look as if postal mail to your mailbox were
is the only way to communicate with you in a personalized manner to advertise your products or services. It’s
extremely inefficient highly inefficient. Since postal mailers must be produced in bulk to cut expenses, you will be
The message can be lightly personalized to include your personal name. If you want to promote their business to
you will have to pay for to print the flyer, postcard or catalog that you want to mail as well as for
all stamps and postal charges to send the mail. In the end, the person who sent the mailer would pay for all stamps or postal costs.
You will have to wait some time for you to be able to. It could take several weeks until you get it from the post office.
It was delivered to you, and it could take more than a week before you take the mailer in your postbox and opened it.
Due to the time, the message the marketer was delivering to you could not be precise and timing.
relevant. The marketer also could not have known whether the mailing any effect on you
If you did not use the specific promotional code provided in the mailing. The only way of knowing whether you had used the promotional code.
you’ve even looked at or even received your mailer!
Do you think this is an ineffective method of marketing your products or services an audience of consumers?
audience? In the past, as late in the 1990s, it was the most effective option to gain a marketing
information to an individual. Marketers have come up with a variety of methods to put
to make marketing mailings for postal mail more personalized , and also to better track responses, but what is the truth
Was that, once you’d posted a mailer that determining whether it did or didn’t be successful was more guesswork than
real facts. The whole process was, and still is, costly as well as time-consuming. It’s also hard to assess the
the success of.
For you and your consumer as well as business-to business marketing needs the 1990’s were a great time to be a marketer.
and the internet came into existence. In the following years, email began to be a major form of communication, both for personal and professional communication.
In this Section It is always essential to learn the history behind things in order to
Learn why email marketing is important! Learn more about the evolution of email marketing and the issues it faces
of offline direct-to-consumer , or direct business-to-business marketing messages of direct-to-consumer or direct business-to-business marketing communications
Marketing has offered an answer to.

This is the Ultimate Guide on Email Marketing
Brought to you by Comm100 Email Marketing: http://emailmarketing.comm100.com/ 3
business communications for business. Shortly after the popularity of personal emails exploded and email marketing became a major part of
was a specialization area for marketers due to its enhanced capability for
The ability to customize, segment frequency, relevance of communications and, perhaps most important, tracking
capabilities.
1991: the “Birth” of the Internet
Although there are many who to be the originators or the creator of internet technology, experts claim that the internet is the most important thing to have ever happened.

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the way we know it today began in the year 1991, when CERN (the European Organization for Nuclear Research) announced
The paper is referred to as The New World Wide Web Project. While the British scientist Tim Berners-Lee had
Actually, html was being developed as well as the very first internet pages at CERN at least two years earlier
in the paper, the publication in the publication is thought to be to be the “birth” of the internet. The internet was not the only thing that changed.
The way we think about life has changed. it. It also transformed the way we think about marketing!
In the following decade, experts believe that the web grew by up to 100 percent per
year , in the amount of bandwidth utilized. The most significant spikes in growth occurred in the years 1996 and 1997. In the present we are in the midst of
Of course, you’d not be able to locate any person who isn’t aware it is the case that internet play a significant part in our lives.
throughout their lives in their daily lives, from gathering information to processing messages, mostly via the use of
email, and more recently social media and email.
1996: Hotmail becomes the first Web-based Email Service
One of the biggest advantages of the growth of internet technology was its possibility to utilize email, also known as electronic mail to
to communicate with other people. Email was quick, easy as well as a way to speed communication all over the world.
A way that the majority of people could not have thought of. But, in the initial days of the internet, email was used in a way that people had never imagined.
It was available only to those who were part of a certain group were college students who used their college email
email address, or workers who could utilize corporate email addresses or employees who were able to use corporate. The second group generally used corporate email addresses or employees who had
important limitations regarding how they can make use of their email and who they could contact. However, there are
certain individuals may also be able to avail email services offered by the Internet Service Provider (ISP) and those
The majority of services require that you check your email from the computer that is provided
via with your ISP. It was not a “pick up and go type of communication.
In 1996, Sabeer Bhatia and Jack Smith began what was known as HoTMaiL (with the initials
as a reference to being a reference to). The first online email system, and then email was accessible to
Anyone who could access the internet. That didn’t mean just users with computers at home who had internet access.
were internet wired. It also meant anyone who was able to use the internet via a computer in an office or library
center. Then, email was no longer restricted to a tiny group of individuals who needed to
We communicated primarily. Email was accessible from the bag for publicand anyone who wanted to
to connect with anyone who else can do it via HoTMaiL. It’s not surprising that people loved HoTMaiL. Anyone who wanted to communicate with anyone else could do so.
and began to flock and flocked. In 1997, a year later, Microsoft purchased HoTMaiL for 475 million dollars
The name was changed to MSN Hotmail.
How Many People Are Using Email in the present?

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A Comprehensive Guide for Email Marketing
Brought to you by Comm100 Email Marketing: http://emailmarketing.comm100.com/ 4
Even today, Hotmail is still technically the biggest web-based email provider in terms of users, as per
The most current comScore statistics (August of the year 2010). According to the latest comScore data, Hotmail has three hundred and sixty-four million users. Yahoo! mail is second in size with an estimated 200 and eighty-million customers,
Google’s Gmail is third , with one hundred and ninety million users.
This is the Birth of Email Marketing
Although email was initially an academic tool to communicate for and business reasons but it quickly evolved into an instrument
to keep in touch with families, friends as well as people you’ve never had a real-life interaction! For
People began spending longer and longer in email, their principal communication tool. Smart
marketers realized that emails would be the new standard for communications in marketing, and began
to shift towards using email as a means to effectively engage with customers. Email marketing,
in its very beginning days it offered many advantages over both post marketing and telesales. an
Direct-to-consumer is a type of direct business-to-business communication. We’ll discuss the advantages in
more detail in the following chapter of this book more detail in the next section of this book, but today, email marketing is an integral part of any comprehensive
marketing plan , and is a whole industries that are based around helping companies of all sizes to effectively send emails
market.
Comm100 will, of course be an excellent illustration of this. Comm100 is a company that develops email applications that
make it easier to send emails to business or consumer contacts by sending personalized messages.
full monitoring. Apart from businesses that are focused on creating email marketing strategies,
Many people have become email marketing experts too. Larger or mid-sized businesses employ around
at least at the very least, one specialist in email marketing, and could have many employees who concentrate on absolutely nothing
and implementing efficient email marketing strategies as well as campaigns.
Naturally, you do not require an entire team but you must to be aware of the fundamentals of email.
marketing strategy, benefits , and strategies that email marketers employ. We’ll go over all of these in this book, to help you make
You’ll be will be your own expert in email marketing in the near future!
Next up What are the benefits for email marketing?

A Comprehensive Guide for Email Marketing
Brought to you by Comm100 Email Marketing: http://emailmarketing.comm100.com/ 5
SECTION 1.2
Benefits of Email Marketing Benefits of Email Marketing
What is the reason email marketing has the advantages over more traditional methods of marketing? Why is that?
Do you have the time and money to create an email marketing strategy even if you could? When you look at it in relation to
in comparison to other types of marketing, email marketing offers numerous benefits to your business or company
to think about to think about ….
Reducing the time and effort required to Deliver Your Marketing Message to the Consumers
Think of the amount of time and energy required in the creation of a direct-to consumer or direct
business-to-business marketing using one of two types of popular offline direct marketing
communications techniques:
Printing Postal Mailings You’ll have to give enough time to an artist to design the mailing, usually
through a number of long-winded revisions. After that, you’ll need to provide time for the printing mailer to be printed
Cut and, if needed cut and, if necessary, put into envelopes. It will take time as the marketing collateral is being cut and, if necessary, stuffed into envelopes.
that are transported using the postal system, and after that it takes a while in anticipation of the buyer to be able to retrieve
it is from the mail box.
Telesales Campaigns Alongside needing to create an telesales plan You’ll also have to wait until to see
the timer goes off while your sales representatives dial through cycles of calls to all the leads for sales or
Customers on your list of targets.

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If you use email marketing, you can get your marketing communication piece in a matter of less than
Two hours. With templates for recurring emails all you need to take is to approve the email for the email , and
any modifications to graphics, make use of simple database list queries similar to those within the Comm100 system to
choose who to send your message the message to, and then select the recipient and hit the send button. A week’s worth or more of tasks can be completed in a couple of hours
and by one employee.
Ability to send real-time messages
We’ve discussed this before when it comes to printing mailers or telesales sales campaign you’ll have to pick the appropriate marketing
Specials and campaigns that have due to the length of time between
Campaign development and the implementation. Since a marketing email can be developed and implemented in only the time of a few
during the day, you can make a day-of-the-week message to reduce stocks or advertise a short period of time offer
needed. It is possible to send exclusive real-time messages to your customers that will arrive on their birthdays or
anniversaries. When it comes to email marketing, short intervals are your allies, not your foe.
Enhanced Personalization of Messages
Since print mail campaigns as well as telesales and radio, print and television advertisements
campaigns must be done in a mostly –one-size-fits-all|| format, it’s difficult for you to speak directly to your
the consumer in a personal way. However, email marketing provides an array of opportunities for the. But, it’s not the only one.
Not only can you personalize your email marketing messages using your login username, but you can also personalize them with a variety of
Marketing solutions for email have the possibility of feeding in personal information, such as purchases or sales
history. Additionally, sending separate emails is considerably less difficult than creating
distinct postal mail, printing mail, or advertising campaigns, you are able to segment your client list into
smaller lists, and send personal smaller lists and send very personalized messages. For instance, you could make a list of all your users, or
Customers who are located in New York City and then compose an email to your copywriter so that you can speak directly to
New York City. By using email marketing and communication that you can speak to your clients in the city of New York.
in a personal and intimate manner that’s not possible with other channels or avenues of marketing.
Greater Capability to Segment Data from Customer Databases and Users
As mentioned above, since you can filter your database of customers or users using email, you are able to
Create highly specific marketing campaigns which will boost sales conversions simply
because they are extremely particular. For instance, if you sell flowers, you will look up every person in your database
anyone who has ever purchased daffodils, and then sent the recipient an email as the first daffodil blooms start coming in.
Then, you use your database of customers to deliver the most relevant information to the customers.
People who are most likely be the most likely to respond who are most likely to respond, and that’s the purpose of marketing should be about.
The ability to send more frequent Communications

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Since email requires less time to design and send than other channels for marketing and advertising channels and you can save time.
are able to communicate with your clients more often. Instead of having to mail them a brochure or
If you send out a catalog every month or every quarter, you are able to mail them offers every week. It is possible to send them offers once a week.
Of course, you can send them emails oftener than that, if their email activities support making the
decision. It is important to remember however that it’s the best practice not to send an email to a the customer an email.
email more than once per every week. There are no times when you could be lucky enough to get messages within
Your customers will see you each month. Through email marketing, you will be able to communicate with your customers weekly
or even daily!
Easy Capability to test marketing messages
Marketing that is successful always requires being capable of testing things! Through email marketing it is a lot easier to test.
It is easy to determine easy to see what headlines, graphics are available, what offers, and even the colours your customers and customers will be able to respond to. It’s easy to determine what colors, headlines, graphics and even offers your.
It’s easy to send an initial variant of your email to a portion of your list and an additional version
of an email sent to a other email address on your of an email to a different part of your email. It is then, using the precise tracking tools, you can send an send emails
Marketing offers, you can identify which of the marketing messages performed better in converting either sales or users

This is the Ultimate Guide on Email Marketing
Brought to you by Comm100 Email Marketing: http://emailmarketing.comm100.com/ 7
actions. We’ll go over in depth the fantastic tracking tools email marketing provides and
Common emails are a common test later in this book.
The ability to share information easily With Friends and Family
Have you ever had the chance you saw a client give a postage stamp that they’d received to an
Someone you know who may be interested? Perhaps you’ve observed someone cut an advertisement from the newspaper and sent it to
It to an individual in your family who might be interested in the product or service? It is not the same as forwarding an email that contains an
A enticing, useful or attractive offer or information is a matter of seconds, and a lot of users will take advantage of it. This means
That your marketing campaign has not just a larger reach, but also a greater networked reach out to people through
Forwarding the email, we they are now acting as your brand’s advocates.
Significantly reduced overhead costs
Marketing through email is possible with a minimal expense! There isn’t a lot of designers, employees,
or marketing analysts, or marketing. There is no need to cover printing, postal mail costs, phone lines or even advertising
rates. In reality, there are some companies, like Comm100 that permit users to manage their email marketing completely
for free using professionally-designed templates that you can then just alter to your own needs. A
An effective email marketing strategy is all you need is a top email marketing service or platform and
A skilled marketer who is able to place the best offers and the correct copy and images to the right audience
part of your portion of your customer or user list. There’s no marketing channel where you’ll pay less money to acquire
higher returns on investment more than the return on investment of email marketing. It’s more profitable than email.
Save the Planet with Email Marketing!
It could appear to be a small part of the bigger picture, however, we’re all striving to reduce our carbon footprint.

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these days! If you can optimize email marketing as the primary method of communication with customers, and direct-to-consumer or direct business-to-business marketing to help reduce the environmental impact by cutting down on
amount of trees destroyed for printed marketing materials. Everybody wants to keep the planet green, while doing so is
A responsible choice about your marketing tools will help you make that decision while increasing your
business’s success.
Potentially Superior Ability to Track the Sales and User Engagement
There is no better marketing avenue from which to obtain accurate and useful tracking data to
assist you in determining the things that work and what’s not, besides email marketing. Well-developed email
Marketing platforms like Comm100 can track data on the number of people who visited a particular site
email the number of people who clicked on links in an email, which link in the email was clicked, and how
Many people have complained that an email was not spam, or unsubscribed and, obviously no matter what your email address is, it’s a big deal.
Perhaps it even got into the recipient’s inbox. Add that to a company’s capability to trace sales to
Source and identify the customer’s engagement and response throughout the entire process in clear,
easy-to-understand metrics.
There are plenty of tangible benefits of marketing via email over other channels! Of course we
We recommend that email marketing is an the main component of your marketing mix , but however, it is not the sole ingredient of it.

This is the Ultimate Guide on Email Marketing
Brought to you by Comm100 Email Marketing: http://emailmarketing.comm100.com/ 8
But, as you’ll see, if your company isn’t including email in your marketing strategy, you’re missing out.
you can enjoy a range of benefits that can boost the overall performance of your business and user experience at a low cost
cost of overheads and, in most cases the very little amount of time to prepare and launched.
Next Next How can social networking and email marketing integrate?

This is the Ultimate Guide on Email Marketing
Brought to you by Comm100 Email Marketing: http://emailmarketing.comm100.com/ 9
SECTION 1.3
Email Marketing Versus Social Media
MySpace. Facebook. Twitter. Google Plus. There are a growing number of social networks are, as of
At one point or another, social media has was the mainstay of internet traffic. Naturally, the use of marketing on social media has at times
also, which is not a surprise since the majority of consumers and customers are spending so much time on
social networks. Do you think it is sensible for you to devote all your marketing efforts to
Social networking for marketing? No! Email is still an vital component of any web
marketing strategy. Naturally, when you’re in today’s socially-connected world, you’ll have to mix your email
Marketing strategy and social media strategy to achieve different objectives. Here are some suggestions and
guidance on how and why to integrate email marketing into your social media plan.
Email Marketing Still Offers the Best Return on Investment

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The truth is that everyone including comScore and Marketing Vox have run studies and surveys of the best
marketers and one thing is the same – regardless of how huge the social media have grown or marketing via email
marketing is still the best way to earn the most ROI. This is logical when you consider how
very little time or expense will take the time to mail a highly specific email to a highly particular subset of
customers or users or. If it is not for any other reason, it is because you are a business professional who
recognizes the importance of having an ROI that is high If you are aware of the importance of a strong ROI, email marketing should be on the highest on your list of
crucial direct sales and marketing channels for communication.
Consumers and Users Don’t Change Email Addresses, but They do migrate to social
Networks
Do you remember MySpace? What? What? That was only a few years ago, when MySpace
was the most popular site on the web (other that Google) and everyone was on MySpace. MySpace
Profile and spent hours each day on the most popular social media site. Of course, there was Facebook. Facebook
The band was born and quickly became was wildly popular. In the moment that this piece is written it’s hard to imagine something could be so popular.
Google could take over Facebook’s role It’s also possible that, by moment you read thisarticle, Google will have taken over. Google
Plus is the social network which everyone is spending all of their free time. If there’s something that isn’t so obvious, it’s the fact that
that is the case with social networks, it’s that users may eventually switch to another social network.
In this Section Social networks have grown to be an integral part on the web and the online
The landscape of marketing has changed over the past decade. What impact do social networks have on marketing via email, and how do they affect
Is email marketing still important in a world of social networking sites? We will explain the reasons why email marketing is
More important than ever in an increasingly socially-connected landscape.

This is the Ultimate Guide for Email Marketing
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This, however, is not the case for email addresses. Certainly, people alter their email addresses.
However, more often they create a second email address and then use their older email address .
frequently or for various purposes. This is the reason why Hotmail is still the most popular email service on the internet is because it can be used for different purposes or frequently.
The reason it is the most popular in the world is because it’s the longest it is, and although they may not do it on a regular basis, many people are still checking their older
At a minimum, you should check your Hotmail account regularly.

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Email addresses aren’t like a permanent postal address However, once you’ve an email address from a customer,
You have a pretty sure method of getting your message to the customer. Changing email addresses
It’s a lot of work. You must notify all the people you regularly email, and you’ll lose what
usually an emotional email history. Contrary to social networks that have been deemed to be infrequent at best.
A valid email address is a nearly certain option to connect with the majority of users or customers eventually in the event that it is not
immediately.
The messages do not disappear from Inboxes
After you have sent an email advertising message to a user or user the message will remain in
the email inbox of an individual until the user decides to read it or decides to delete the email. This is a way to ensure that the email inbox remains accessible
that , even if the recipient isn’t reading the email, the subject line is there in the inbox , reminding the recipient of
the relationship they have with the relationship with your. A post posted on a social platform does not last forever. Once you post a
In sending a message, you depend on the consumer or user being signed in to the social network within the specified timeframe.
which allows them to view which allows them to view the post. regardless of how often each day you update your business on Facebook, it will allow them to see your post. through Facebook, it will allow them to view the post.
If you use Twitter, you might not get the message out to a wide range of the people you want to reach. However,
whether or not, the email is sent to your customer or user and helps them remember their
Your relationship with your relationship with
Email is targeted. Social networking is “One Size Does All”
The reason social media is popular is to ensure some degree of privacy. Additionally, people do not
Always provide the most accurate details about themselves on the social networks they use. However, your email
The database includes information that permits you to target messages based on specific information
including buying information, gender, history as well as geographical locations, gender, age, and even purchasing history. The most effective form of marketing
message is the best targeted advertising messages. The social media platforms and the internet don’t permit
it is possible to focus messages precisely.
Social Media is a Brand Engagement tool. Not a Direct Sales Tool.
At the core of the issue, however is the significance of social media as part of your marketing plan. A majority of marketing
experts are united on one thing: experts agree that social media can be a tool for branding and not a direct sales tool. The best part is that
The reason is that email marketing is still able to offer the highest ROI of all other marketing
channels is that the way users conduct themselves on social networks does not translate directly into sales. Social networks
Users gather information and talk about products, but they don’t always purchase products. Social media is
essential for engagement with brands. It is generally a direct sales channel as is the marketing via email
is.

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Email Marketing and Social Media Both require collaboration
Any effective marketing plan includes a thorough marketing plan. This means that you should be using social media as well as
Your email marketing platform needs to collaborate with your email marketing platform. There will be ways for users to share their experiences.
emails via social networks, as well as opportunities who wish to sign up for your mailing list on social networks.
A strategy doesn’t mean that the second strategy doesn’t have to be in place. But, the fact that there exists
Social networks will not eliminate the need to have a robust email marketing plan and strategy!

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The next step is to provide examples and case studies that show how email marketing has increased the revenue of companies.

A Comprehensive Guide for Email Marketing
Brought to you by Comm100 Email Marketing: http://emailmarketing.comm100.com/ 12
SECTION 1.4
Email Marketing Case Studies Increasing Sales with Email
Case Study How Four Emails Increased End of Year Revenues for a non-profit organization by 50 percent
The case study below was first released in July 26th, 2011 issue of Marketing Sherpa. We
Highly highly recommend Marketing Sherpa for always ongoing and up-to-date information regarding the latest developments in email.
Marketing regulations, methods and innovations along with frequently-repeated case studies on
successful campaigns.
The challenge: For any non-profit, December is crucial to bring in funds.
donations. People are enjoying the festive mood and, here in America, the United States, the realization that a non-profit
A last-minute donation or tax write-off could be an incentive to make a donation. It is for
HealthConnect One, which promotes the well-being of infants, mothers and their families, is an important month for health.
important month for donations to help the charity for the remainder of the year. Although many
nonprofits mail postal mail during December. HealthConnect One was worried that their mailings would be lost.
The mailer could be lost in the chaos in the shuffle of Christmas mail. Thus, in order to make sure that the message is heard by the
postal mail, HealthConnect One began its first ever full-scale marketing via email.
This Campaign HealthConnect One planned a four-part email series. The emails will be delivered
through throughout the month of. The initial part of the series of emails is created to
In addition to the mailer, that contained information about the mailer, as well as a solicitation to make an online donation, and
Personalized by using the name of the recipient and their the address of their home in the upper left corner.
The email marketing campaign that was corresponding However, it had the option of being more emotional, as well as the message was more marketing-oriented.
Team members decided on the theme –Have you been a Baby?|| in order to demonstrate that everyone had an opportunity to connect
to the significant work HealthConnect One was doing. This was also an important topic which the team of marketing
We believed that it would stand out from the industry group of the non-profit (often focused on heart-breaking
In this Section: A complete illustration of how email marketing can increase lead or revenue
production results for a real business.
The benefits of email marketing your company, product or service’s performance will vary dramatically
Based on your goals in marketing and the function of email within your marketing strategy. However,
What can’t be debated is the fact that email marketing is a form of messages to customers
absolutely deliver results. In order to start considering the many ways email can
Marketing and email communications can be beneficial to us, so we’ve put together an
an inspiring case study of the impact of email marketing for an enterprise.

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A Comprehensive Guide for Email Marketing
Brought to you by Comm100 Email Marketing
personal stories) as well as the flood of consumer emails that is sent to their inboxes throughout December personal stories) and the flood of consumer email that is delivered to inboxes during December
the most crowded month for email marketing in the entire year.
The team was focused on the following tenets in creating the email marketing campaign:
Keep It Simple The templates for each email were easy to use. A huge header image with the logo, and one
Baby picture with a headline, three to four paragraphs of copy, and a link to make a donation (the only link on the
(the email). It also contained an –P.S.–| message to make the email feel personal.
The Four Emails The four emails the team sent contained the following subjects:
Have you ever had a baby? ?||, Over fourteen3,000 infants were born within the U.S. since our last email !||, We
were all children and Happy to you and yours From HC One !||. Although each email was completely
A unique copy of an email’s body it all emphasized the identical four points: many
hundreds of newborns get born within the US every year, but many of them do not are supported in the way they require.
HealthConnect One helps provide support to familiesand donations to the organization will
assist families and infants receive the assistance they require. The statement ensured that
every donation will be match.
What’s next?
HealthConnect One team then HealthConnect One team then –scrubbed (we’ll talk about this later in the
book) and decided which section of their database they wanted to for the email. They then
Created a landing site specifically for the email campaign to reinforce the message of the campaign.
and provided easy ways to make a donation and easy ways to donate money. In the end, the group participants discussed and planned included easy ways to donate money to the organization.
appropriate timing for the email’s sending and working to spread the email messages out and also to
Avoid slow periods during the holidays when people are not regularly checking their email.
The Results
The outcomes of this well planned email did not just the metrics that are that determine the effectiveness of the quality of email
Success rates, opening rate , and open rate, and click-through rates, open rate and click-through (CTR). These are also reflected that they have a positive effect on the overall revenue.
The emails, with the exception for the one that was that was sent on December 23 have had an open rate of more than twenty.
percent and a click rate of more than 4 percent. Most important, HealthConnect One
Exceeded their goals for $15,000 of donations, and made fifty percent more money during December
campaign, than they did in the previous year. The ability to communicate several times using distinct,
personalized content, which told a tale and made it easy to donate led to a pleasant and profitable experience
Campaign for December donations for HealthConnect One.