Malta Companies Email Lists

Malta Companies Email Lists

BLOGGING

Whether you’re new to blogging or an experienced expert on content this guide will offer you the information that will help you keep your blog running smoothly through every stage of its existence.

Malta Companies Email Lists

From establishing your blog to sourcing great content, to leveraging and dispersing your blog posts to ensure the greatest effectiveness, this guide has all the strategies, case studies and tools to help you establish and maintain a profitable blog that is beneficial to your as well as your company.

We’ve also added some insights from the industry to help you understand the role that blogging plays in your overall marketing strategy and the ways that other companies are investing inand implementing this essential content-related activity. Malta companies Email lists.
Blogging
Before we begin a deep look into the fascinating world of blogging Let’s look back and talk about the fundamentals.
What is a “Blog blog’? Shorthand for “Weblog,” a blog offers an easy way to display short pieces of regularly refreshed Web content. It is backed by easy-to-use tools to syndicate (e.g. RSS) trackbacks, comments, and trackbacks blogs are frequently the most prominent centers for social media solar system that integrate sophisticated SEO strategies as well as communities-building strategies.

In the age that social media is a reality, CMI Contributor Heidi Cohen says that blogs remain an essential part of content marketing and more so than ever before:
“Blogs don’t get the same amount of attention as their more popular social media counterparts, Facebook and Twitter. Malta companies Email lists. However, they are at the center for social media specifically when you’re involved in content marketing…because blogs provide the information that fuels social media discussions.” (Heidi Cohen)

It’s true that blogging isn’t for all. To figure out if it’s the right choice for you, here’s some basic “Hot or Not” guidelines:
If you’re one of those who saw the “Hot” column shouted your name, congratulations! It is likely that you will benefit by enhancing or building your blog’s efforts for your company. (For those of you who fall in the “Not not so hot” category, we might suggest trying some of the other strategies for marketing content that are described by the Content Marketing Playbook).
Blogging Stats, Statistics, Facts and Insights
(and how they are for you)

Malta Companies Email Address

No matter how much or even how little your company spends on blogging, it’s crucial to assess how your blog’s activities are compared to those of other companies. Here’s a quick snapshot of the present “state of the art” for blogging in 2012 (based on the results of on the findings from results of the B2B Content Marketing on the findings from the B2B Content Marketing Benchmarks on the findings from the B2B Content Marketing 2012 Benchmarks, Trends and Budget).

Malta Companies Email Address

Fact 1: Blogging is on increase – For almost everyone Blogging has been an increasing trend for many firms over the last couple of years regardless of their size, industry or location. 2011 was no different in that B2B marketing increased the usage blog sites by 27%. which makes blogs the third most popular Content Marketing strategy (behind posts and social media).
What does this mean to you:
If you’re still not blogging and have the ability to do it you must seriously think about it, as your competition likely are. Malta companies Email address.
Fact 2: The size of the company is a factor 68% of businesses with a staff of 10 to 99 have a blog, but only 55% of biggest companies employing this method. This is likely because blogging can be a easy, low-cost process that can yield substantial SEO benefits and lead generation If done properly.
As an effective digital marketing instrument, your website could be the one that brings visitors to your website and eliminate the need for costly or time expensive investments such as white papers and customer communities.
What does this mean for you:
If you’re in a tight department that has even smaller budgets then you might want to think about making your blog the foundation for your marketing online strategy.
Fact 3: Businesses are becoming more comfortable with their Blogging capabilities In-person meetings and webinars are considered as the most effective methods for marketing through content On average, blogging has seen a significant increase of 45% in the amount of effective marketers believed that the method was. Malta companies Email address.
What does this mean to you:
If you’re not yet blogging yet and feel overwhelmed at the idea of blogging do not worry. It becomes easier and within a fairly short time, you’ll likely also feel it’s getting more effective. Practice makes perfect, right?
What exactly does all this research have to do with it? It is a sign that the time is available to begin or expand your blog’s activities, since all other companies on the market are doing so in greater quantities. Why? because, as we’ve mentioned in the previous statistics blogs are extremely effective affordable and will satisfy a lot of your needs for content marketing in one go. According to Heidi Cohen states in the article: “12 Reasons to Make Blogs the Heart in the Content Marketing Strategy”:

Malta Companies Email ids

Blogs are so well-known because they’re the ideal option
to serve as your content marketing hub serving as a the content
Chameleons that blend the power of social media with the power of chameleons.

Malta Companies Email ids

old-fashioned print-publishing functionality. Reality is
In today’s world of content-driven media that you can watch
You may think of yourself as a marketer, but you’re really a book publisher. You should
offer relevant content to your customers, prospects and
the population that – according to Ipsos research – have a budget of more than
Ten hours per day of media. Malta companies Email ids.

To help you break it down for you, these are 12 top reasons your business should consider investing in blogging or even take your existing blogging efforts into the future.
Ofttimes, these arguments are employed as the foundation to convince your bosses to invest in blogging.
Blogs are a simple-to-use CMS (aka Content Management System). Blogs require no training or technical skills to operate but they allow flexibility to modify or update content swiftly. Plus blogs aren’t costly.
Blogs are a part of a company’s media owned by it. Blog content is the property of your company and is able to integrate into the site. As opposed to other third-party or social media outlets it is not necessary to fret about their disappearance or cease to exist. A blog could be used as an alternative to the website. Malta companies Email ids.

Blogs offer branded context to your content. As part of the company’s own media assets, blogs can provide branding to your messages by using blogs’ design components that are able to be exported along with your content. It is possible to extend your brand without the expense of third-party media.
Blogs can integrate your brand’s image to their content marketing. Beyond the blog’s brand-related context, blogs give blogs with personalities that have distinctive voice. They allow for transparency in communication and the chance to write in a casual tone that makes your company appear “human”. Malta companies Email ids. Be sure to stay clear of articles that seem to be self-promotional. Ensure that your blog’s personality is merged with your brand’s personality on different social platforms.

Blogs can help improve search engine optimization. By providing content with keywords design, structure and cross-linking with other websites on the Web blogs can aid the search engine optimization process. (Note that this assumes the domain you’re running is yours and not a third party free blogger platform.)

Blogs can be a 24-hour communication tool. With the increasing need for instant communications blogs can be a fantastic platform to rapidly publish positive articles about your business or react to changing issues. Plug-ins can be used to automate publishing your calendar of editorials.

Malta Companies Email directory

Blogs are able to work with a variety varieties of formats for media. To distribute content that is branded blogs make it easier to upload and managing of text photos, images as well as audio, video, PDFs and presentations. When creating offline content or events, think about what type of content you can publish in your blog.

Malta Companies Email directory

Blogs enable content distribution across different channels. Blogs can enhance the reach of your messages via email as well as RSS feeds without extra cost. Blog posts can be automatically incorporated into digests of emails.
Blogs are a source of the content needed to social media interactions. Blog posts are a source of social media interaction on social sharing platforms like Twitter or Facebook. Be sure to include icons as well as specific calls-to-action. (Remember that these shares translate into earnings media impressions (aka cost-free.)

Blogs are a place to connect customers and prospects. By using the use of a QR code or URL, you can send prospects, customers, and even the general public to your blog via other types that use content marketing. This will allow you to connect your different elements across various platforms. Malta companies Email directory.
Blogs can be adapted to be able to help with a variety of projects. Blogs can aid companies in reaching many goals for their business, like offering content related to products, responding to customer queries or attracting new customers, and hosting an executive-level platform.

Blogs can provide metrics that you can utilize to measure your content marketing goals to those of your business. As with all business strategies it’s crucial to track the progress you make. There are a myriad of indicators to evaluate your blog’s performance that we’ll discuss in greater depth in this guide.
In the end, put your blog in the middle of your content
Marketing strategies are a great idea. It creates a brand
Environment that’s ideal for your content and is aligned
to meet your corporate objectives. The best part is the flexibility you can enjoy
blogs and their capacity to be seamlessly integrated into your
social media strategy. Malta companies Email directory.

Calculating the costs of
Your Blog has quality content on Your Blog
The cost of running a blog isn’t an easy task due to the fact that it is largely contingent on the type of platform you choose to use or the resources you use (for instance, a lot of common WordPress templates cost nothing, whereas other content management systems that are complex can be costly).
Costs can be very different between companies based on the requirements, area, or size therefore, instead of becoming too precise we’ll start by defining the basics of content creation. Malta companies Email directory. This article will explain how it’s important to think about adding space to your budget for top-quality content on your website (originally written in the book by Joe Pulizzi in “How Much Should Brands Spend on Content Marketing?”)

Marketing professionals typically allocate funds for their content whether for blogs, web-based content or editorials for printed magazines or eNewsletters they go with the what “feels” best. Marketers generally judge the price of content by the amount they’ve paid for PR , other creative work, or the worth of their time. Content and copy is always subjective, and there are always several steps. However, the most important thing to consider is the content Goal.

Malta Companies Email database

If you are looking to produce high-quality, thought-leadership-driven content and content, you might be thinking about staying away from “cheaper” strategies that may involve re-writes content curation, or less-than-professional writing. While the cost might be less, this approach is risky at the very least. Why?
Your voice is unique and your content should convey your unique voice. Making writers recognize your voice requires patience and experience.

Malta Companies Email database

You’ve got a marketing plan with goals specific to it that must be addressed. The content that you produce must be geared towards the objectives. This takes time and knowledge.
Your content must be distinctive, engaging and valuable. Making this type of content requires patience and knowledge.
A more knowledgeable and high-quality content creator can help you create content that achieves these essential goals, assisting you engage with your clients and increase the profits of your business from the content you write. Malta companies Email database.

Note: If you’re looking for more precise, tailored cost estimates, we suggest this blog post written by Jay Baer titled, “Calculating the ROI of your blog In 9 Easy Steps” which contains detailed formulas for calculating the cost of blogging and your revenue and also how to figure out what your ROI might be (you may want to take pencil, a calculator and paper if you decide to go on that path). …)
After we’ve covered basic concepts, it’s time to look at the basics of your blog and the best way to decide what material you’ll require to make it effective. Malta companies Email database.

Beginning How to Start Building Your Blog and Content Strategy
If you’re thinking of creating a blog for your business or you’re looking to update the one you have there are 11 essential elements and guidelines that every business must implement from the beginning (with the highlights of Heidi Cohen’s piece “Must-Haves for Blogs at Work.”)
Find out your blog’s business goals
Before you begin to ask someone from the web team to create your blog make time to consider the key strategic elements. This is a crucial step to make sure your blog’s content is aligned with your brand’s and/or business goals. The top business blog objectives are to:
Create a brand image by providing relevant content to promote your product. This content should be engaging potential customers. Malta companies Email database.

Make your brand more accessible by giving potential buyers with solutions to their product requirements through a variety of formats of content like checklists and videos on how-to.
Help sales by providing prospective buyers with useful details. The specifics will vary based on your product. It could be a 360-degree video that highlights the specifics of your clothing and fit, or a list of specifications for technology.

Companies based in Malta emails

Place the senior executive(s) by highlighting their ideas and leadership. This is especially essential for businesses that are deeply linked to the founders of the company. It requires commitment and buy-in by executives to post regularly.

Companies based in Malta emails

Define the Readers that are targeted
Your readers must be compatible with the goals of your blog. When talking about potential readers it’s best to categorize the readers in terms of demographics, psychographics , and previous behaviours. Also, think about how this segment performs on social media. Are they individuals who make or comment on other content, or just browse articles (aka”lurk”)?
Three Key Points to Remember When you are blogging
Encourage dialogue and even “bad” remarks can be an the perfect opportunity to build good relationships with customers.
Be a good internet user Engage in other blogs in addition to your own. Make an Top 15 hit list where you should keep “hanging with the other bloggers.”  Companies based in Malta Emails.

Create a list of Columns and Regular Features.
Determine the main content categories you would like to incorporate frequently, whether regularly or on a weekly basis. Within these categories, create specific columns that define the main points. This is the goal here to ensure that your content is aligned with your goals for business and the needs of your reader.
Consider making regular columns around regular posts, topics , or categories. When you are deciding on this strategy consider how often you’ll add new content to your blog, since these components are the foundation for the schedule of editorial content (see further below). Companies based in Malta Emails.

When deciding on the features you want to include, you must decide on the frequency of your posts and the number of bloggers you’ll require (or will need) because quality content is a long process to create.
Organise the Blog Team (Hint: It’s Not Just Marketing! )
Heidi Cohen shares in this blogpost how you can organize your business’s internal processes to support your blogging efforts that we’ve highlighted below.
When it comes to forming an online blog team, many believe that they are only people who create content. In reality, your team must be much more diverse. Here’s the complete list of your team members who that you’ll rely on to help your blog work all day long and every day out. Companies based in Malta Emails.

Note: In order to organize all of the members of your blog, you might think about the addition of a blogger admin role to the list above. Amanda Maksymiw’s views about what a blogger administrator doesand the advantages of having a position like this:
The administrator of the blog develops the overall strategy, obtains acceptance from the president or CEO of the business and works with employees in achieving their objectives. Apart from setting the goals of the blog the administrator chooses the best platform, explains your editorial guidelines and process (see number 7 below) and identifies the keywords you want to target and teaches employees about blogging best practices, and is informed about the latest SEO developments to ensure that there’s an ongoing process of improvement. 

The administrator of the blog is also accountable to promote the blog’s content through multiple channels for marketing as well as various social media platforms.

Companies based in Malta email lists

Who should the role be? In choosing a blogger administrator, you might be thinking about keeping the job within your organization, particularly if the business doesn’t have a list of keywords that are targeted and personas. It could be beneficial to delegate these duties to an executive director or marketing manager until the program is on its legs. This way, you’ll be able to make sure that the program will be properly set up right from the beginning.

Companies based in Malta email lists

OpenView Labs has packaged a guide for all businesses to establish a corporate blog program. (Note that this requires registration). Their ebook includes an intro to blogging for corporate use as well as checklists and brief guides to help each person in charge of launching an effective blogging program. The book includes unique advice from the experts in content marketing Ann Handley, Jonathan Kranz and Joe Pulizzi.

Implement Blog Article Writing Guidelines.
On the surface the process of writing a blog post appears to be easy. Actually, that’s usually the perspective of first-time contributors. It’s not until you receive the first draft of their work that you realize that they have only a basic understanding about how they can write well for blogs. Writing guidelines for blog articles provide the solution to this issue.
While guidelines for writing blog articles won’t make a bad writer however, they can help ensure that your blog posts meet the requirements for word length and have the appropriate tone and are in line with your editorial objectives. Companies based in Malta Email lists.

If, however, your company’s marketing strategy is clearly defined in terms of the key words to be used and personas might be beneficial to employ an outside source for your blogger administrator. This is easily found on job sites such as Craigslist or an equivalent website like Junta42.
An Important Note about handling negative comments and crisis Management Procedures
It’s going to happen. You’ll receive negativity and scathing comments as well as criticisms about your blog postings. Understanding and accepting this fact in advance will allow you to be prepared. It is essential to establish a process for dealing with negative remarks with tact and professionalism. Make sure that the right employees in your organization are engaged in the procedure. Companies based in Malta Email lists. 

If you’re not sure of the best place to begin take a look at your procedures for handling any kind of customer complaint. The method of communication shouldn’t be a factor is it? Your strategy should be one that is focused on turning the bad customer experience into one that is positive. Customer complaints aren’t new and neither should the manner in which you handle them (unless your approach is superior).

A blog can play an important role in the field of crisis communication. The ability of blogs to communicate facts and assist you in staying in the forefront of news cycles is unrivalled. The past was when, as a business you were dependent on the media. With blogs, you have the chance to engage with the public and spread your message to your customers, you and your customers whenever you want and with the speed you might require. Companies based in Malta Email lists.

 
But, whether and how you utilize your blog in times of time of crisis isn’t one to be made lightly. It’s one that must be considered in advance to ensure that your time during the time of crisis doesn’t get spent debating the merits of using a blog to share information. Plan it out prior to the time of crisis and be ready to act upon it in the event that the necessity arises.
Make an editorial function
Make sure the blog is in a uniform voice. Also, ensure that blog posts have been edited to ensure basic grammar. An employee or an external freelance editor could be able to fill this role. Another advantage is that it can alleviate writers’ worries regarding how they write their blogs. The blog must be written in a way that it is like real conversations with real people and not corporate jargon.

Companies based in Malta email address

Create The Editorial Calendar
Make sure you coordinate your columns and features with your editorial calendar. It is important to ensure that your blog is in sync with your PR, marketing initiatives, and any other communications for your company. If appropriate, add an action call-to-action or promotion code for your promotional. Although not 100% reliable, this will help in monitoring your outcomes.

Companies based in Malta email address

Editorial calendars
According to CMI Contributor Jeremy Victor, states an editorial calendar is an absolute necessity: “The key point I want to emphasize with regard to the editorial calendar is that the procedure of making the calendar is just as crucial, if not more important as the final product.” To find out how to design your own, in greater depth, read How to Create and Put together An editorial calendar.
Create a Schedule for Publication (from “Five Corporate Blog Essentials”by Jeremy Victor)
With all the advantages the editorial calendar provides the reader, it is only able to provide one specific date that is the date of publication. It is not able to cover every activity that needs to be completed in the lead up to publication. Input the publication schedule. Companies based in Malta Email address.

It’s used to plan the process of developing the article prior to publication and also the deadlines for articles, which include writing and copy editing, proofing and approvals, uploading your article on a blogging platform, optimizing it, and so on. It is an crucial role in identifying deadlines that need to be adhered to in order to ensure the publication date for the article cannot be missed.
Provide Props Where Props are due (from “How to Keep Bloggers Active” written by Heidi Cohen)
Making your bloggers feel appreciated by making them feel appreciated is vital, especially when you are trying to create a an ongoing supply of high-quality relevant and informative content to share. Here are some suggestions to keep your blogger group of experts in the loop:
Create a unique blurb for each author that includes a photo or imaginative image, along with a short bios of each contributor that will be included at the end of each blog post.

Create a separate author’s page that includes the blogger’s photograph as well as bio and links, along including short blurbs on every one of his blog posts.
Incorporate bloggers in the blog’s About page. Companies based in Malta Email address.
Credit bloggers in corporate tweets by using their Twitter handles when you promote their tweets. This could require special programming.
Use blogger’s byline in your marketing emails. Include a link to writer’s website.

Make sure to highlight your employees’ bloggers on the intranet, to give them internal acknowledgement.
Make sure to highlight your blogger on a bulletin board for your company. It’s also a great way to solicit additional suggestions on your blog.

Companies based in Malta email directory

Rewards your bloggers. This could include a comment for an employee’s assessment or even some small reward like the gift certificate. The idea is to express your appreciation.

Companies based in Malta email directory

Selecting the Style of Writing
The choice of your style of writing is perhaps the most crucial aspect of the creation of your blog. The reason is that what will bring your readers to your blog and stay with them there, is how captivating your content is , and how effective your writing style. Here are some suggestions to define your blog’s style to make it more appealing to your readers (with suggestions from Heather Rast’s “3 Tips to make your blog’s content pop.”)
Prior to all else: You “You”
The first step to choose your style of writing is to look for a sense of humor in your writing . Being able to master an AP Style Guide doesn’t necessarily suggest that a writer cannot be humorous in the end. If you’re running a business blog it’s possible to have huge important points to make and communicate them in a way that doesn’t come out as stodgy. The key to success in business blogging is getting into the human mind and expressing them in a manner that is appropriate to your brand’s personality and image. Companies based in Malta Email directory.

Additionally, ensure that your blog is able to accept comments Also, consider accepting new commentators to share their thoughts without having to be moderated. If these channels are not available then you could send an “no outside voices are welcome in this space” message to the readers. As part of your blog’s governance make sure that it’s the responsibility of someone else to read comments and respond promptly.

 
Comments that are not answered promptly are like a call that is not answered – disappointing and possibly frustrating for those who are willing to post a comment. There is often value in comments from readers So be certain to mention contributors on social media (they’ll be grateful) and think about contacting them to discuss their ideas in a separate guest article.
Corporate Example SEOmoz creates a website that is a companion to its corporate blog, Youmoz It is a blog that contains posts written by people who are part who are part of SEOmoz’s community. SEOmoz community. Guest posts provide a variety of SEO strategies that range from paid search to technological SEO, social SEO as well as on-page SEO. Companies based in Malta Email directory.

 
The readers appreciate the fresh views and the tactical tips the blog gives. SEOmoz also permits articles to be voted on and also is a way to bring the most popular posts to a prominent spot in SEOmoz’s blog. SEOmoz blog, which provides the authors more recognition.
Make clear your viewpoint
A lot of companies have blogs that lack any personality and devoid of any opinion. If yours is only two miles to the west, and you are in neutral zone, think about why anyone would read any blog that is so boring? Like we would like to have friends who represent something, we’d like to work with companies that represent our ideals and beliefs.

For instance: Ian Lurie, CEO of Portent Interactive in Seattle, Wash. He writes his blog, Conversation Marketing. In his blog posts the author makes it clear that he is strongly opposed to SEO that is black-hat as well as agency puffery and clients who seek out services free of charge, but his blog posts aren’t controversial. Companies based in Malta Email directory. They’re humorous and self-deprecating, and, okay sometimes, a bit hilarious. However, because Ian is able to poke fun at himself (and writes with such a sophisticated approach to his profession) His posts aren’t portrayed as unprofessional in any way.

Companies based in Malta email database

It’s time to write! How to create outstanding content for each and every Post
Learn the Blogging Basics and the Best Practices down
In this guide we’ve talked about the qualities of a successful blog, and also how you can establish your general writing style. We’ll now discuss the steps to writing a compelling blog article.

Companies based in Malta email database

Here’s a list with the most important writing principles to think about before pressing the keyboard (brought up through Tracy Gold).
Talk to one group of people all the time: Determine the people who are buying the product you’re selling, and then create a blog post to appeal to them. There are diverse audiences you want to get to, and so you might have to alter who your readership can be from time to time. However, ensure that each blog article is consistent from beginning to end.
Make your blog post short and concise A great blog post should be between 400 and 1,000 words that are easy to absorb during a break at the coffee shop. If you’re looking for more you might want to break your blog post into two sections, or condensing your ideas and your language. Remember, even if something isn’t long doesn’t mean that it’s difficult to understand. Companies based in Malta Email database.

Make posts easier to skim by dividing content into lists or sections.
Make sure you write something informative and beneficial It’s fine to create a blog post on one thought. However, ensure it’s a full idea, not half of one and half another. What you write could alter the way that your readers think about the topic? Inspire an idea? Would it be worth sending an email to a colleague? If not, then you’ve got to work on it.
Relax, your blog probably won’t win you an award like the Pulitzer Prize and that’s ok. So long as your blog posts are informative readers will keep coming back to see more.
Show off your company Do not tell your readers that your company is amazing and write excellent content to ensure that readers will be the ones to affirm your company’s excellence. Utilize specific, concrete phrases and examples throughout each blog post to establish confidence in your readers.

Make sure you have a catchy headline and the first paragraph that Inspire your readers to read the article immediately. Don’t make promises through your title or intro that you can’t keep. (We’ll discuss the best ways to make captivating titles in a minute.) Companies based in Malta Email database.
Make sure you balance SEO and quality content. Especially when it comes to titles, it is important to achieve a balance between attractiveness and SEO. Do not overwhelm your readers with keyword-laden content, however focus on the basics like beautiful web addresses and descriptions of meta.

Include an invitation to Action (CTA): Even if it’s only an invitation to leave a comment or follow Twitter Blog posts must end with something that leads readers to take the next step. However, don’t make people buy something at the conclusion of a blog post. The use of hard sells in blog posts could erode the trust of your readers. Companies based in Malta Email database.
Choose The Type Of Post You Want to Use:
Once you’ve got your “meat” for your blog written down, you must to make it distinctive interesting, engaging, and easy to understand. This is the point where it is the “type” of article you write will be crucial. the way you structure and present your amazing insights can be the most important factor for your readers. Here are a few of the most well-liked types of blog posts (we’ll go over some of them in greater detail later on).

Companies based in Malta email ids

“How do I” posts
Stories with narratives
Sectioned posts, which employ sub headers
The monologue-style video posts are often are used to review books or for Q&A.

Companies based in Malta email ids

Spotlight on How-To-Posts
(from “3 Tips to Help Your Blog Content Shine”by Heather Rast)
The How-To blog makes use of your content as a method find your readers’ problems and resolve those issues that pose a challenge to their business and customers. In order to create this type of article, you must research what leads readers to lose valuable time, makes it difficult to make decisions process or keeps them up all late at night. Create a post about how to assist them in becoming more efficient, efficient and more comfortable in a practical, practical approach. Companies based in Malta Email ids.

For instance: Lowe’s publishes a website that is educational, informative and inspiring. The Lowe’s Creative Ideas explains how to tackle home improvement and decorating projects to those looking to explore their creative side , but have difficultly coming up with a creative idea or finding the appropriate tools for the job. The before/after and step-by-step directions help readers envision their goals and breakdown the steps required to achieve these goals.
Spotlight On Lists
(From Nate Riggs’ “Mastering 3 Types of Blog Lists to Create more Effective Content Marketing”).
The organization of your blog posts into lists will allow for more efficient audience access. Companies based in Malta Email ids. To ensure your message are communicated for your viewers in most efficient way, you should consider making them into lists. Below are three of the most popular, and efficient kinds of lists:

Brief lists Brief lists generally contain brief descriptions with no description, but lots of focus. Each bullet point could include hyperlinks to other online resource, or a link to the profile of an individual, blog or business, or an element of the course of a larger one. Beware of the term. Lists of short items are usually longer than lists with less items on the list.

Malta big companies email lists

Advantages When the article has relevant and quality information, this kind of list may entice viewers to save the page to make it an aid later or to share it with their personal networks.

Malta big companies email lists

Remember that for longer lists, it is best to make use of numbered bullet points to ensure that your readers feel that the content is a bit linear and has a total of.
Examples: Startup Culture 23 insights From the NetFlix Culture Deck– Dharmesh Shah
Specific checklists: Each one point is an entire thought. Because of the focus on explanation this type of list typically has less bullets, and the total article is shorter.
Advantages The HTML0 style blog posts is great for conveying complex information. The lists can also be used to make lists of those who you’d like to write short narratives, biographies and even personal testimonials. Malta big companies email lists.

Examples: 9 Ways to Make Use of EdgeRank to Control your Facebook experience” Nate Riggs
Hybrid lists: These combine elements of both brief and long lists, typically with explanations or descriptive narratives as paragraphs within the actual lists.
Advantages For some lists videos may be used to explain the concept or the need for the information and to visually identify the author to viewers. Videos can also be used to convey the list’s bullet points, but be sure to include any hyperlinks to other items during your speech.
Examples: Innovation Blocks – “Taking the NO out Of Business”InNOvation”– Mike Brown
Get Readers’ Attention From the start (Create a great headline)
(With tips (with insights Kelly Reeves)

A great article, written in a rational and well-organized manner, might not be read if does not have a compelling headline. In the end you’ve spent all day making content and planning and preparing it, it’s an injustice for people to leave out your fantastic article because your headline didn’t catch their attention.
To better understand the factors that drive readers to click on, Outbrain, a content discovery platform offering suggestions for content on top publisher websites, went through data from 150,000 article headlines or titles that were suggested through our platform. Malta big companies email lists. The goal of this study was to provide content creators and marketers with insight into headlines that generate those desired clicks. These are our findings.

Once you’ve finished selecting your headline- you’re done! Now what? The real work starts ….because to get the most out of your blog, you have to
Promote it and make it a force for maximum impact.
Promote and leverage to Maximize Exposure to Content
The process of writing an article for your blog is only the beginning. Once you click “publish” you will must complete two crucial tasks to accomplish in order to promote your blog post, and making use of its content to further marketing efforts. Malta big companies email lists. Both of these actions will ensure you have a consistently and well-read amount of content that establishes your company as a thought-leader. In the beginning, let’s discuss how to increase the impact and visibility of your post.

Malta big companies email database

Even great content may Be Missed
In truth, the only ones who are aware of your post that the readers of your RSS readers. In time an engine spider is likely to appear and your page will start fighting for position in search results in the thousands of websites related to the similar topic. Sure, your article might be revolutionary but Google may not figure it out for some time.

Malta big companies email database

Instead of relying solely in search engine results and just a small number of subscribers to increase your organic traffic Content publishers must create syndication connections and plan for targeted marketing to ensure that every article is seen by the most influential people and the ideal clients.
To make sure you make sure your blog posts are seen Here are the main things you’ll need to do when you’ve written a blog article.
12 Things To Do after You’ve written a new blog postAdapted to the first blog post written created by Brody Dorland
SEO Keyword Integration
Your content could be excellent in its own right however, a little search engine research and integration could make a huge difference to website rankings and traffic. Malta big companies email database. Review your article and select the most important topics that are covered in your article. Add those words or phrases to Google Adwords the free tool for generating keyword suggestions. Consider the most searched for keywords as well as variations in phrasing and language. Review your blog and work to beef the title of your blog post as well as the meta description, content and tags using those popular words and phrases.

Syndication
A very efficient and under-appreciated functions of blogs is its RSS feed. This simple syndication technique lets you automatically send your blog’s content numerous places, including various social networking websites.
Let me put it another method. If your RSS feed’s URL is integrated into your social media sites or profiles, clicking “publish” in your latest blog post triggers an automated “push” of your blog post to these websites. This will significantly increase your reach, and also save the time of making content available manually.
It is important to note that this is more of a once-off installation. Once you’ve set up RSS connections to your social networks You shouldn’t need to repeat the process. To get started, you must find the blog’s RSS URL and plug it into the following format:
Facebook Business Page in your application section, search in”Social RSS “Social RSS” application. Once you have it, install it to post your content on your Facebook page’s wall automatically.
LinkedIn Personal Profiles – Search at “Blog Link” or “WordPress” within the Applications section of your profile and then set it up to automatically post your content to the LinkedIn profile. Be sure to remind all your employees to follow this procedure too. Malta big companies email database. If you’re a large number people working for you, the growth of your reach can be enormous.

Plaxo While not as well-known, Plaxo is another great business networking website that allows you to “add feeds” and add your blog’s content in a seamless manner.
Ning Community Sites If one of your fishing spots are using the Ning platform You can connect your feed by using”Add RSS. “Add RSS” widget that is available in your personal page.
Additional social Networking Sites – There are numerous other social networks which allow you to connect the RSS feed of your website. Look through your sites to find this feature.

Malta big companies email directory

Reduce the URL of your blog post
This process used to be applicable to posting URLs on Twitter however, since the introduction of analytics (click-through tracking) on a variety of URL shortening tools using a shorter URL on any of your social networks is a great strategy.

Malta big companies email directory

Here’s how it will work:
Copy your blog’s URL and paste it into an URL shortener tool that provides analytic tools (Bit.ly, Ow.ly, Cli.gs).
Make use of the shorter URL when you are updating your status or link post or teaser you are planning to execute.
Make sure to check your URL shortener account for click statistics including geographic, referring and website data once you have put your URL in place for in a few minutes.
Status Updates
While it may appear quite obvious, it’s actually not so simple. You could write the headline of your blog post into your social media’s status boxes and then include the shortened link and say it’s excellent. But it’s not likely to get you the highest number of clicks. Malta big companies email directory.

Recognize that every social media site has its own unique characteristics (environment and social etiquette psychographics, and demographics of the user). Making your status/headline specific to every community can have a significant impact.
It is also important to keep in mind that when you share your latest content on the status update method only a small portion of your followers or friends will be online to read the post. To ensure that you have the best chance of your followers reading and seeing your latest post it is possible to publish several status updates over different dates in different time slots. Also, you should utilize different headlines every time as you might be blocked from Twitter because you’ve sent the same article repeatedly. Malta big companies email directory.
Tips for Productivity Tools available that allow you to setup and plan your updates for when they will be sent out at any time in the near future (Hootsuite,
Twuffer, Later Bro). I’ll usually schedule four or five updates using different headlines at the same time to be posted during the week.

Teasers of Content on other Websites
The majority of social networks and online forums permit the promotion of content as long as it’s useful, relevant for the users, and doesn’t involve explicit self-promotion. Some examples:
LinkedIn group forums
LinkedIn Answers
Facebook groups
Forums for the Ning community group
Forums for niche industries
A good method is to create an engaging headline or question for your forum title and then add some insightful comments. Follow this with your URL that is shortened. Finally, you should ask readers to give feedback to the forum to further the discussion.

Malta big companies email address

Social Bookmarking
Although this method does not have the power it once did upload your content to the most popular social bookmarking websites (Digg, StumbleUpon, Delicious, etc.) is still a fantastic source of backlinks, traffic and exposure overall. Consider the social media bookmarking process as peer-reviewed material.

Malta big companies email address

If others bookmarkor share your content the more visibility you receive and the greater chances you have for other people to link to your site or cite your site’s content.
Find and comment on Blogs that have similar Subjects
Commenting in a helpful and valuable manner on other blogs is an effective way to drive traffic, build connections, create a fan base and also add backlinks. If you’ve recently completed your blog post on a particular topic, this is the ideal moment to conduct an online search to locate other blog posts that cover the same subject. Malta big companies email address. Are there any other posts that lack the information you provided in your article? Share your thoughts in a real self-promotional, non-self-promotional style. If the form for commenting asks you to provide your website’s URL, enter your blog’s URL.

Search and Respond on Twitter
Assistance from a real person is among the best ways to establish a loyal community of Twitter followers. When you publish, you can hop onto Twitter and search using a term such as, “need help promoting my blog.” Examining the tweets is likely to provide several ways to help those who need assistance. You can respond to them by offering honest advice, along with the short URL of your blog. This usually results in the creation of a new Twitter follower, or a new reader of your blog, and an article comment. Malta big companies email address.
Email Signature
Another effective technique is to include your most recent blog post’s headline to your signature on email. A lot of email platforms have small, useful applications (Wisestamp to Gmail) which will insert your most recent blog post headline into your signature on email in a way that is automatic. You can manually do it if you need to. It is impossible to predict what a potential customer, vendor or client may read the article and start conversation or leads to an opportunity. Malta big companies email address.

Send Your Blog Post to Target Customers
You’ve written an article on your blog you’re sure will be helpful to specific customers. What are you waiting on? Contact them with your shorter URL, along with a note that says “thought this could be very beneficial to for your company.” Check the analytics to determine the clicks they made.

Incorporate your blog’s blog into your next electronic newsletter
If you’re running an e-newsletter that you are able to integrate into at least a portion of your blog’s content. Include some headlines or teasers for your posts and then see which ones get the most attention. It is possible that you have to write more blog posts that follow up on topics that have received many clicks.

Top companies in Malta email lists

Request other bloggers to link to your blog post
Establishing relationships with other bloggers from your area and inviting them to write about or link to your blog post is a fantastic way to extend your reach.

Top companies in Malta email lists

Promoting your posts in a similar manner can yield an enormous payoff with high-quality backlinks, as well as huge increases in ranking on search engines as well as subscribers to blogs and blog traffic.
You’ve gone through the checklist, and you published your blog post. What now?
Making sure that a blog post is exposed and read by others is a task in its own. However, you should not fall into the “set to forget about it” mindset of a blog post is not a wise one and you could leave some fantastic content undiscovered. Instead, consider ways to make use of the content of your blog post to help other purposes related to marketing content. This will help you get the most value out of the time, resources studies and other knowledge that you’ve gathered from your blog. Top companies in Malta email lists.

Making the Most of Your Post to Ensure Continued Content Marketing Prosperity
Based on the original post from Tom Pisello
What exactly do we mean when we say “Content leverage”?
Content leverage involves using every article in a variety of ways to maximize the ROI for every article. It is evident that content is not worth anything if buyers are not informed about it, and actively engaged with the content. It is therefore essential for marketers to present the content in novel engaging ways and channels. Drawing inspiration from Newton’s first law Content that is moving tends to stay in motion, and will be more efficient in the process. Top companies in Malta email lists.

Step 1: Developing content derivatives
An executive is able to write a compelling blog post based on the latest findings from a poll of prospective customers and customers. The blog post describes how the research uncovers a significant customer issue, substantiates the need of the market for the vendor’s solution and explains that solutions are available to tackle the issues identified by the study.
Research-focused posts can be helpful during the initial phases of the buying process to let buyers know that solutions can be found to improve their lives. In this situation marketers can create derivative content, for example:
Research White Paper: team of marketers creates additional content based on the blog post’s original content to produce a white paper. Keep in mind this researchindicates consumers prefer shorter white paper lengths; the preferred length is four to six pages. Top companies in Malta email lists.

The Infographic. Research as well as the best guidelines recommend turning content into an infographic in order to present information that is easily comprehended and improve the impact of a call to action. The components that make up the Infographiccan be integrated into white paper as well as other materials to help the information “come into being.”
PowerPoint Presentation: The presentation provides an overview of research findings regarding the market potential as well as a synopsis of the whitepaper as well as the executive’s best practices recommendations that can be shared to Slideshare.

Live and on-demand Webinars: The director uses PowerPoint to deliver an online webinar that can also be recorded for online replay.
Podcasts and video Interviews with executives in a Q&A format in order to make the series of short, engaging videoand podcasts. Making transcripts of every interview may provide additional leverage.

Top companies in Malta email address

to improve the connectivity and interaction of today’s buyers who are busy marketers, more and more are looking beyond the traditional methods to use interactive media, such as:
Microsites: The team responsible for marketing creates and releases a set of relevant research and recommendations to create a best practice microsite offering buyers an all-in-one resource that can help them with every step of each step of the buyers’ journey.

Top companies in Malta email address

eBook The team transforms principal white-papercontent as well as PowerPoint in a visual appealing eBook that provides an interactive overview of the study, and important information executives can easily study to comprehend the key concepts and suggestions.
Mobile Content/Apps The team converts research into content that is optimized specifically for devices that are mobile. The team then converts the research into content optimized for mobiledevices and develops an “Solution Finder” application to aid users in finding the ideal solution based on what portion of the research meets the specific needs of customers or problems. Top companies in Malta email address.

Multi-media White Papers The team improves the white paper’s presentation with embedded videos and podcasts making customers feel more connected to the executive.
Interactive white papers: Buyers of today require content that is more informative and clear. For a custom white paperto customers, the department must consider creating and customizing the content for each customer.
This customization of content can be created based on pivot points, that match the content to the buyer’s industry, location size, importance in the buying cycle and the areas of pain. The content is then put into an interactive software program to ask the buyer questions about his profile. After that, a personalized white paper is created with content that is precisely matched to the profile of the buyer.

Interactive Diagnostic Assessments The majority of buyers have difficulty determining if the issues in research are relevant to them and if it is a prioritised. Marketing personnel may think about conducting a diagnosis assessmentto analyze and compare the prospects’ potential against leaders and peers. This will help buyers understand the cost of staying with the status quo, and the advantages of adopting innovative solutions to solve the most pressing problems. Top companies in Malta email address.

Benefit Calculator: If there isn’t a business scenario, today’s buyers who are focused on economics have a difficult time deciding on a funds and put the brakes for an investment. Marketing teams can use the findings to develop an interactive, customized benefits calculator that can quantify potential benefits for prospective customers.
Step 2: Setting the Content into Motion
The conventional methods to connect and motivate buyers through valuable decision-support material is evolving to include more channels and social sharing. Traditional channels employ promotions, excerpts and hyperlinks to the content to raise awareness and attract customers. Some of the channels which the marketing team uses in order to advertise content includes:
Website(s) promote and hyperlink to the content on the main website of the company and microsites, making sure in the process of promoting the contents through websites to support channel enablement or sales.

Largest companies in Malta email lists

E-Newsletters: Add hyperlinks and excerpts within regular newsletters to provide value-added content.
Banner Advertising Use banners to advertise the content, as an appeal to the users.

Largest companies in Malta email lists

Paid Search: Use specific keywords and articles to provide an call to take action.
Traditional Advertising: Place advertisements as well as links from traditional ads to online content.
The main problem with classic channels is they’re paid ads and have an untrustworthy rating. However, social content is typically earned and more trusted than traditional advertisements by today’s skeptical consumers. Largest companies in Malta email lists.
By using social media-based channels, marketers can connect and interact with influential people and the buyer’s communities through:
Twitter, Facebook, LinkedIn Posts and Links More than just hyperlinks to promote contents, marketers share key extracts of their findings as well as suggestions. These posts are shared and shared with other members.
YouTube & Slideshare Posts: Based on the type of content the marketing team utilizes certain social networks for sharing information, such as YouTube for videos, and Slideshare for PDFs and PPTs.
LinkedIn Discussion Groups and Quora: Marketers decide the most important questions that are motivating to discussion groups in order to entice members’ feedback on research and findings , as in collaboration on new opportunities, best practices , and solutions..
Influencer Links Marketers inform influencers of the information and findings or advice, causing a number of Influencers to publish their thoughts on the content and send on excerpts or links. Largest companies in Malta email lists.

The Search engine Optimization (SEO) SEO – Search engines prefer the links that link to content thought to be useful, timely and relevant for the community. To improve SEO, marketers must to ensure that their content is properly tagged and includes relevant keywords. In addition, marketers need to ensure that their content is shared or liked, promoted, and linked to or from other influential and independent websites.
Article Syndication: Marketing experts transform blog posts and other content into articles and ask print and digital publishers to highlight or highlight the article since they believe it will benefit their readers.

Largest companies in Malta email address

The Bottom Line
When an author creates blog posts or any other piece of content for marketing, it is crucial to make sure that the marketing team uses the content in a variety of ways through the creation of derivatives that bring the content into motion. This includes creating various interactive media derivatives that connect customers with content via traditional and social media channels.

Largest companies in Malta email address

This graphic illustration of one article taken from a blog post is a great way to generate several pieces of content that attract and engage customers through various channels and aid in the buyer’s journey. This can aid in boosting the effectiveness of content marketing. Largest companies in Malta email address.
Measuring the Success
After all this work, produced captivating content, received great feedback and you’re feeling, well you’re pretty happy with your blog, isn’t it? However, you’ll require more than a great sense of whether your blog is making a tangible impact. We all know, in order to justify the need to invest in a blog your business is likely need numbers. Here are a few of the most popular methods companies use to gauge the success of a blog (From Heidi Cohen’s “21 real blog metrics Your company must track”)

The first step is to examine what your CMO believes makes a good blog: Take note that the most important measure isn’t the nature or content being posted, it’s rather how engaging the content is: i.e. content that makes your readers think, react and react. Another factor is the regularity, which makes your blog the “go-to” site to get the most current information about the industry that you provide. Largest companies in Malta email address.

Even though they must be accountable for different types of marketing initiatives, CMOs forget to use their strategies for other forms of marketing, especially when it comes to blogs. Why? Research shows that the most important indicator of the quality of a blog is the number of comments. Naturally comments are a gauge of engagement and reader interaction. However, do the majority of CMOs actually spend the time to browse many blogs and leave comments on them? I doubt it. Like the majority of their readers they are likely to lurk.

Best companies in Malta email lists

One of the biggest obstacles to the success of corporate blogs is the lack of clarity regarding the goals and objectives of the blog. Without a clear vision there will be no alignment of tactics – and consequently there is no alignment with the objectives that can be measured.

Best companies in Malta email lists

Velocity Partner’s blog is writing a series of articles that are titled The Project Open Kimono that is a very successful experiment, and lots of fun to conduct. The idea is that, over the course of 10 blog posts (so so far) we’ve written about our experiences with our B2B Marketing Manifesto campaign. We started with our goal before moving on to some tests — which included an A/B testing to determine the number of downloads we missed by requiring registration. Best companies in Malta email lists.
Clients rarely prefer to provide the details of their campaigns, however, we’re always willing to talk about our own marketing efforts. Therefore, this “living case study’ has proved very effective. We’ll certainly do more of it.
Best blogging practices
To be an effective blogger in any area you must adhere to these top practices.

Make blogging your goal
You won’t know if get the most benefit of your blog if you don’t established expectations for your website. Do you want to earn money? Do you want to find an employment opportunity? Find others to talk to on a particular topic? Determine your blogging objectives and then periodically check to see whether your blog can help you achieve the goals. If not, you should ask yourself what you can do to improve your blog to reach your goals.

Be determined to become an expert
Whatever your blog’s goals are, if you work to be an expert in your area then the achievement of your objectives will succeed. People who are considered to be experts in their field are more likely to be recognized and earnings for their posts. They also attract more readers and have the possibility of turning their customers into clients by providing related products and services. Best companies in Malta email lists.

Engage your audience
The best method to keep up-to-date and with readers’ interests is to interact with them. One way to accomplish this include responding to comments, responding to inquiries through your contact form participating in conversations with your people on social networks and even reading blogs written by your readers to see what they’re interested in and to join discussions. By doing this, you’ll develop closer relationships with your readers, and also gain insight into what they are looking for and what they want, which will to inspire future content.

Major companies in Malta email lists

The best method to stay in touch and with readers’ needs is to communicate with them. One way to accomplish this include responding on comments or questions through your contact form participating in discussions with your readers via social networks and even reading blogs written by your readers to see what they’re interested in and to join discussions.

Major companies in Malta email lists

By doing this, you’ll develop closer relationships with your readers, and also learn more about their interests which can to inspire future content.
Be real and consistent
Establishing a regular schedule of posting to your blog lets your readers understand when they can count on hearing from you once again whether it’s a each day, week, month as well as quarterly. 

The most important thing to do is maintain consistency. is to be honest. Bloggers who aren’t experienced will find it difficult to produce high-quality posts on a daily basis. Begin with bi-weekly or weekly posts, then work your way towards daily posts should that be your objective. Don’t compromise quality for quantity. Major companies in Malta email lists.
Make use of an editorial calendar
To maintain regularity, make sure you make use of an editorial calendar. It is possible to use Google Calendar, Outlook Calendar or even a simple spreadsheet. Utilize it to manage your thoughts and organize your themes for the content each month to ensure blogging becomes something you’re focused on and not something you can do with your spare time.quantity is not the same as quality. Major companies in Malta email lists.

Edit your work, or employ an editor
For many , it’s difficult to create contentafter which you proofread and revise it. In reality editing while writing can block your creativity. It isn’t a choice. A blog that’s full of misspelled words , typos, and misspelled letters is a negative reflection on you. If you’re unable to complete these tasks yourself you might consider employing an assistant virtual
to do it for you. This is especially crucial when you’re writing not in the language of your birth. The presence of a native speaker in the language you use in your blog edit your content can increase your credibility. While content for blogs do not have to be perfect however, it must be simple to read and understand. Major companies in Malta email lists.
Examine the information
Make sure you install Google Analytics when you begin blogging, and then regularly review your blog’s data. Particularly, you need to check if your website’s traffic is increasing and determine which websites such as social networks, blogs and other sources bring the most traffic on your site. Also, you should look out for any significant decreases in traffic as they could signal an even bigger issue like downtime for your site or loss of traffic because of Google algorithm modifications.

Major companies in Malta email list